Key Performance Indicators – February 6, 2020 Wwe at a Glance: Q4 2019 Highlights Average Us Primetime Cable Tv Ratings

KEY PERFORMANCE INDICATORS – FEBRUARY 6, 2020 WWE AT A GLANCE: Q4 2019 HIGHLIGHTS AVERAGE US PRIMETIME CABLE TV RATINGS

RAW AND PRIMETIME CABLE TV RATINGS

-2% 1.87 1.83

-27% 1.01 -7% 0.74 0.69 0.64 1.41 1.32 0.76 0.53 0.69 0.64

2018Q4 2019Q4 2018Q4 2019Q4 2018Q4 2019Q4

Raw USA Network Top 25 Cable Networks Coverage Rating National Rating

− Television ratings are measured on a Live+SD basis for Q4 2018 and Q4 2019. Top 25 Cable Networks reflect those 25 networks with the highest average Total Primetime US Household/ National Ratings in Q4 2018 (excludes Broadcast and Premium networks). Definitions of Coverage Rating and National Rating are provided on page 9 1 WWE AT A GLANCE: Q4 2019 HIGHLIGHTS AVERAGE US PRIMETIME BROADCAST TV RATINGS

SMACKDOWN AND PRIMETIME BROADCAST TV RATINGS

-6% 3.53 +8% 3.33 3.11 2.87

+20% 1.54 3.53 3.11 3.33 1.28 2.87

1.54 1.28

2018Q4 2019Q4 2018Q4 2019Q4 2018Q4 2019Q4

SmackDown FOX Broadcast Top 4 Broadcast Networks National Rating

− Television ratings are measured on a Live+SD basis for Q4 2018 and Q4 2019. Top 4 Broadcast Networks reflect ABC, CBS, FOX and NBC Total Primetime US Household/ National Ratings (duration-weighted) in Q4 2018. ABC, CBS and NBC primetime defined as Mon-Sat 8-11pm, Sun 7-11pm while FOX primetime defined as Mon-Sat 8-10pm, Sun 7-10pm. Although SmackDown aired on USA Network in Q4 2018 and on FOX Broadcast in Q4 2019, SmackDown figures 2 are quoted as Total Primetime US Household/ National Ratings. Definition of National Rating is provided on page 9 WWE AT A GLANCE: Q4 2019 HIGHLIGHTS MEDIA CONSUMPTION: WWE AVOD CONSUMPTION

AVOD Global Hours Viewed (MM) AVOD Global Views (B) WWE Free Video on Demand1 Social Media Followers2 (in billions) (average, in millions) 351 9.0 9.0 8.8 8.4 8.5 333 324 333 323 300 7.7 7.7 266 6.7 243 5.8 211 5.1 4.8 167 4.3 144 154

19 0.5

2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 2018 2019 2017 2018 2019

− AVOD is ad-supported video on demand. Consumption includes videos viewed on third party (Facebook, YouTube, Twitter, Instagram, Snapchat) and WWE platforms (WWE.com and WWE App). 2010 - 2017 figures include only Facebook, YouTube, and WWE platforms. 2018-2019 figures include Facebook, YouTube, Twitter, Instagram, Snapchat, and WWE platforms. Q4 2019 figures include Tik Tok 3 − Note: Due to potential data re-statements by YouTube, rounding differences may occur WWE AT A GLANCE: Q4 2019 HIGHLIGHTS SOCIAL MEDIA: WWE REACH

Social Media Followers1 (MM) WWE Free Video on Demand1 (in billions) 1,037 1,055 1,004 1,019 950 981 898 923 850 311 325 800 825 271 281 295 774 206 225 248 166 179 141 154 201 206 209 215 222 222 224 228 164 171 180 191

469 475 479 480 491 492 493 495 501 502 502 502

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 2018 2019

Facebook Twitter Other Platforms

1 Social media followers represent the number of followers for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers 4 WWE AT A GLANCE: Q4 2019 HIGHLIGHTS WWE NETWORK ENDING SUBSCRIBERS

Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s) 1,787 1,681 1,787 1,681 1,662 1,662 1,697 1,643 1,636 1,563 1,697 1,643 1,633 1,636 1,563 1,633 45 1,578 1,547 1,578 1,530 1,547 123 57 46 39 47 1,530 1,459 2 1,459 65 71 76 35 440 Social481 Media Followers 64 70 449 438 427 440 419 441 (average, in millions) 420 429 421 411

1,597 1,597 1,466 1,389 1,205 1,196 1,110 1,048 1,624 1,742 1,615 1,528 1,232 1,306 1,221 1,142 1,574 1,568 1,507 1,471 1,257 1,206 1,159 1,118

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 2018 2019 2017 2018 2019 Int’l US

Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s)

1,624 1,742 +9% -6% 1,615 1,574 1,597 1,568 1,597 1,528 2,124 1,507 1,466 1,471 1,949 2,000 470 1,389 316 434 288 233 409 425 410 430 401 429 412 404 406 393 1,172 1,167 1,062 996 1,661 1,808 1,767 1,190 1,272 1,186 1,116 1,165 1,158 1,106 1,065 Apr. 3, 2017 Apr. 9, 2018 Apr. 8, 2019 Q1 Q2 Q3 Q4 WrestleMania 33 WrestleMania 34 WrestleMania 35

2017 2018 2019 Int’l US 2017 2018 2019 Free Paid

− Definitions of subscriber metrics above are provided on page 10 5 WWE AT A GLANCE: Q4 2019 HIGHLIGHTS WWE NETWORK AVERAGE SUBSCRIBERS

Average Paid Domestic Average Paid Subscribers (000s) SocialSubscribers Media Followers(000s) 2 1,800 1,316(average, in millions) 1,688 1,237 1,634 1,664 1,212 1,213 1,558 1,584 1,585 1,136 1,157 1,156 1,119 1,490 1,522 1,511 1,484 1,098 1,099 1,082 1,419 1,024

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2017 2018 2019 2017 2018 2019

− Definitions of subscriber metrics above are provided on page 10 6 WWE AT A GLANCE: Q4 2019 HIGHLIGHTS LIVE EVENT ATTENDANCE

North America (average in 000s) International (average in 000s)

6.4 6.8 6.9 6.0 5.9 5.8 5.8 6.3 5.4 0.9 5.4 0.9 5.7 5.6 4.8 1.1 4.9 5.0 5.2 4.5 4.4 4.9 4.5 Excluding 4.0 4.1 WM 34 No Int’l events in 6.9 6.0 5.8 Q1 2018 6.3 6.8 5.4 5.5 5.4 5.0 5.7 5.6 4.8 5.0 4.7 4.9 4.5 4.4 No Int’l 4.9 5.2 events in 4.5 Excluding 4.0 4.1 Q1 2019 WM 33 Excluding WM 35 N/A N/A Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 2018 2019 2017 2018 2019

Number of Events Number of Events

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 91 66 89 68 2017 4 26 7 33 2018 99 61 86 64 2018 - 29 4 23 2019 90 53 67 50 2019 - 23 7 20

− WrestleMania took place in the second quarter of 2017, 2018 and 2019 7 APPENDIX FOOTNOTES – DEFINITION OF METRICS

1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S. television households within that network’s coverage area. During Q4 2019 and Q4 2018, USA Network’s coverage area included an average of approximately 87 million and 90 million U.S. households, respectively. 2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart expressed as a percentage of total U.S. television households. During Q4 2019 and Q4 2018, total U.S. television households included an average of approximately 121 million and 120 million U.S. households, respectively. 3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in Q4 2018 (excludes broadcast and premium networks). 4. Top 4 Broadcast Networks include ABC, CBS, FOX and NBC. Note that total primetime U.S. national ratings are defined as Monday-Saturday 8-11pm, Sunday 7-11pm for ABC, CBS and NBC, and Monday- Saturday 8-10pm, Sunday 7-10pm for FOX. 5. Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube and Facebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data. 6. Social media followers represent the number of followers for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers.

9 FOOTNOTES – DEFINITION OF METRICS

7. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 8. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network customers who have activated a free trial of the network and those who have made payments. 9. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service, and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did not previously receive a free trial. 10. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to-consumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions.