Endemol Shine Nederland

case study

cloud connectivity how euNetworks won the project Endemol needed access to Amazon Web for a leader in media creation, Services (AWS) to support their storage needs, with this platform allowing for production and distribution additional computing capacity as required. For transcoding of raw material, they chose delivering a scalable solution with reliability the Microsoft Azure environment. With its specifi c media services, Microsoft Azure and workfl ow based fl exibility allows for the support of HD television and broadcast formats. Endemol Shine Nederland is part of the and the Group, was fi nding that their existing Endemol Shine Group, a joint venture bringing IT environment was becoming more costly, euNetworks has supported Endemol with together Endemol, Shine and CORE Media with increasing hardware demands to support bandwidth solutions for a number of years to create a global content creator, producer their ever-growing storage requirements. and is a trusted network partner. In addition, and distributor of programming. The Group’s Accessibility of assets was a key factor, with euNetworks was the only provider in the market with direct connection into both businesses have creative operations in over distributed working teams. With more material AWS and Microsoft Azure cloud platforms. 30 markets, with a diverse portfolio of over being released online and licenses granted to third parties for use, Endemol needed an Access to the Azure platform was via the 600 revenue generating formats, coupled with environment that was accessible to these Equinix Cloud Exchange. euNetworks’ Media digital, gaming and distribution operations. companies as well. The IT team needed to Connect solution also off ered the right level With workfl ows spanning multiple locations explore storage environments that would of bandwidth, with fl exibility in line with their across the business and a growing volume be more fl exible and scalable. Bandwidth project and workfl ow needs. Most importantly of programming, Endemol Shine Nederland’s demands were driven by projects and for Endemol, this gave them: underlying IT infrastructure used to share the workfl ows, so Endemol’s infrastructure content is a vital part of their delivery service. needed to allow for periods of both high • direct connection into AWS for and low bandwidth usage. scaling storage Endemol Shine Nederland’s The team were looking to move their • direct connection into Microsoft Azure infrastructure challenge infrastructure solution from using multiple to support transcoding requirements data centres, mirrored storage arrays, server • secure bandwidth connection, As well as live programming, owners of clusters and traditional servers with 10G dark content need strong storage and archiving with protected network redundancy, fi bre connection between these. Creating a committed latency and jitter for stable capabilities, supporting requirements for cost eff ective, scalable infrastructure solution access to cloud applications on-demand multi-platform delivery. Endemol required Endemol to look to cloud based Shine Nederland IT, who delivers services to solutions and they needed a provider to • an infrastructure solution designed bandwidthboth Endemol Shine Nederland changes (Endemol) everything support them with this change. to scale cost eff ectively the solution to support Endemol time. The number of simultaneous transcoding “The infrastructure that euNetworks Shine Nederland’s growth jobs has increased from 5 to 50. So moving has worked with us to implement to a cloud environment has both increased As the leading data centre connectivity is changing how we deliver media productivity and reduced costs, with no content and programming across our provider in Europe, with direct connection additional hardware required in the process. to 12 cloud platforms, euNetworks delivered entire business. It’s also changing our this new solution to Endemol with no Media distribution has increased. By using productivity, with teams able to complete downtime during the transition. AWS’s cloud storage as their media archive, projects and workfl ows more rapidly and eff iciently than ever before. In the changing world of media creation, Amsterdam production and distribution, moving our business to a digital environment has been fundamental. The euNetworks euNetworks Amsterdam team have supported us through this fibre and continue to do so as our needs evolve further. It’s an exciting time for Endemol Shine Nederland.” Dublin DC Leon Backbier, Manager ICT, Endemol Shine Nederland real time transcoding and Aspera in the Cloud, By moving their IT delivery infrastructure to Endemol has been able to fully automate the “Digital media companies are increasingly a cloud environment, Endemol has been able rights claiming process for YouTube. Delivery to lower their IT costs by 30%, with this largely of sports recordings to clubs and press for embracing the cloud and realising the driven by server virtualisation rather than analysis has also rapidly improved. Prior to cost eff iciencies and workfl ow benefi ts investing in more hardware. implementation of this new infrastructure, of doing so. Reliability, security and The cloud infrastructure also means Endemol DVD copy of this material was delivered by bandwidth scalability are also important. can quickly allow contracted employees hand. By using the cloud infrastructure in Through our work with euNetworks we are who join to work on specifi c projects, place, Endemol is now delivering this content combining their high performance network access to systems and content within 4 hours aft er the matches. On a normal sports and infrastructure with the Equinix Cloud hours instead of days. weekend, Endemol distributes 1.5Tb of Exchange to deliver a truly scalable recorded play. Transcoding, supported by Microsoft Azure has solution for the media community.” become much more eff icient. Endemol is now Today around 90% of Endemol’s IT Rory Murphy, Director Field Development able to complete transcoding almost in real infrastructure is in the cloud. EMEA Service Provider Marketing, Equinix our network contact us At the core of our service is our network. We own and operate high UK: +44 20 7952 1300 capacity fi bre networks in many of Europe’s key business centres as well as a truly diverse backbone network. Germany: +49 69 905540 Ireland: +353 1 652 1 200 We continue to invest in our footprint, adding new capabilities to sites in cities as well as expanding our fi bre reach. Netherlands: +31 20 354 8080 email: [email protected] web: www.eunetworks.com