East Rural Tourism Co-operation Project

Extracts for District Report May 2018

Draft

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Introduction

This report contains information and research gathered as a result of the East Surrey Rural Tourism Co-operation Project that can be particularly identified as being directly relevant to . It is not comprehensive or definitive and to a degree still unedited.

This report covers:-

 Planning and Economic Policies at national, regional and local level  Economic Impact of Tourism modelling including results of a recent study by the Gatwick Growth Board  Accommodation Stock Audit – for all the district and the designated rural area only  Visitor Attractions and ‘Attractor’ sites and facilities’  Market Trends and Opportunities Snapshot  Food & Drink – article by US Blogger  Case Studies – Botley Hill Farmhouse and Lingfield Park Racecourse and Resort

It does not contain the full recommendations of the Destination Management Plans as these are still subject to adoption and approval by the East Surrey Districts and Boroughs and the proposed Destination Management Partnership.

However, without pre-empting any of the outcomes of the final stages of the DMP process, some key findings that may help the planning debate are:

 Tandridge seems to have more potential to develop its rural visitor economy if only when compared to the other three districts in the DMP and certainly in the light of projected market trends.  The Tandrige visitor market is dominated by day trips which has issues with regard to economic and environmental sustainability.  There would certainly appear to be a lack of visitor accommodation – for example there is no evidence of any self-catering accommodation stock. The provision of appropriate, good quality accommodation is key to creating additional value. Also in light of the potential strategic support and growth of Gatwick Airport the area needs to be prepared to appeal to and accommodate more overseas visitors, whose value is already greater than the domestic overnight visitor.  In view of the clear needDraft to protect the Green Belt and other landscape designations a strategic principle of the plan could be to recommend only small scale development and where that could take place. There are lots of opportunities in rural areas at locations such visitor attractions, golf courses, fishing lakes, equestrian centres, country pubs, farm diversifications and ’pop-up’ countryside pursuits. Walking and Cycling is another growth area but there appears to be lots of provision albeit not necessarily well maintained in parts.  There is potential to develop food and drink in association with the other districts and probably the rest of Surrey or under the Surrey Hills brand. The blog by the US travel writer later in this report illustrates how food and drink can be a powerful part of the experience in Tandridge.  The Surrey Hills is coming out as potentially the strongest brand for the whole area ( and possible Surrey) and will need consideration with regard to Partnership development.

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Planning and Economic Policies

National Planning Policy Framework

The National Planning Policy Framework (NPPF) sets out government's planning policies for and how these are expected to be applied. It acts as guidance for local planning authorities and decision-takers, both in drawing up plans and making decisions about planning applications.

The NPPF identifies several areas that are directly relevant to this DMP:

 One of the Core Planning Principles is ‘to take account of the different roles and character of different areas, promoting the vitality of our main urban areas, protecting the Green Belts around them, recognising the intrinsic character and beauty of the countryside and supporting thriving rural communities within it’

 Rural Visitor Economy - The NPPF sets out that local and neighbourhood plans should “Support sustainable rural tourism and leisure developments that benefit businesses in rural areas, communities and visitors, and which respect the character of the countryside. This should include supporting the provision and expansion of tourist and visitor facilities in appropriate locations where identified needs are not met by existing facilities in rural service centres”.

 Sustainable Transport – one of the core planning principles is that the planning system should actively manage patterns of growth to make the fullest possible use of public transport, walking and cycling, and focus significant development in sustainable locations.

Coast to Capital LEP Rural Statement 2016

In July 2016, Coast to Capital, the Local Enterprise Partnership (LEP), which covers the East Surrey area, produced a Rural Statement. It particularly recognised the Tourism and Hospitality sector as an important contributor to the prosperity of the area.

The major advantages of the area that would support further growth of the rural visitor economy are identified as the naturalDraft landscapes and environment, the proximity to London, the presence of Gatwick Airport and fast access to the continent.

The statement notes that the local authority districts with the largest shares of rurally-based tourism and recreation businesses are Chichester, Horsham, Arun, Tandridge, Mole Valley and Lewes. Within the C2C area the Statement also picks out sub sectors that have various strengths:-

“The relatively strong presence of sports-related employment indicates the growing popularity of Coast to Capital as a destination for “active tourism” such as cycling, walking and equestrian. Cycling and walking are particularly popular with day visitors due to the availability of a large amount of superb countryside in easy reach of London much of it with protected status and/or public access.

Cycling is an increasingly important leisure activity in the area and the Surrey Hills AONB is now a national centre for both on and off-road cycling with many high-profile events such as the PrudentialRide London event which is broadcast in 76 countries. Much more could be done to

maximise the economic benefits of cycling to the area and to promote it nationally and internationally.”

‘Viticulture and brewing are rapidly growing industries and include vineyards of international standing……Catering is clearly very important to the rural tourism sector and the area contains a relatively large number of country house hotels offering dining, country pubs and restaurants, many of which are of a high standard’

Generally, the Rural Statement calls for strategies and interventions that would benefit a number of rural visitor economy subsectors including: o Active tourism (large parts of the South Downs Way the Way and the Pilgrims’ Way go through Coast to Capital) o Food and drink-related tourism o Themed attractions - historic houses, market towns, or cultural activities and events which could be linked together and make a joined-up offer, possibly including accommodation o Encouraging visitors to events to also visit the local area o Developing more business-related tourism

Tandridge Strategies

Tandridge is a predominantly rural district - about 94% of the area is Green Belt. There are three main built up areas: ; / in the north and /Hurst Green/ just south of the . There are two larger rural settlements (that is excluded from the Green Belt) Lingfield in the south-east and Smallfield in the south-west. There are also a number of villages and some other smaller settlements and areas of sporadic development in the Green Belt. The central part of is also excluded from the Green Belt and forms a “detached” built up area. There are two Areas of Outstanding Natural Beauty (AONB), the Surrey Hills AONB in the north and the High AONB in the south-east and four main character areas – the North Downs, , the Low Weald and the High Weald.

The Tandridge District Council Core Strategy was adopted in 2008 for the period up until 2026 and has a specific section on its Rural Strategy that aims to ‘promote a sustainable rural economy, to eliminate any socialDraft disadvantages whilst at the same time conserving the character and environment of the countryside and villages.’

In the consultation process for the Core Strategy consultees were asked to rank in importance the main issues facing the District. The top two issues were:-

 ‘Retention of the Green Belt’ including a rationale that stated ‘it provides opportunities for access to the countryside and outdoor recreation for the population of London.’

 ‘Protection of the countryside and in particular landscapes of national importance’ i.e. the Surrey Hills and High Weald AONBs.

At this time, however, tourism was not seen as particularly important for the rural areas of Tandridge although it was recognised that there are a ‘small number of places that attract mainly day visitors’ and ‘The countryside is itself an attraction with plenty of opportunities for

walking’. The strategy aims to support improved access to and enjoyment of the countryside where possible.

It specifically points towards supporting projects within the Surrey Hills AONB Management Plan, where resources permit, to improve access to and enjoyment of the countryside.

There is a general supportive approach to appropriate development in rural settlements that would assist in ‘creating thriving and sustainable rural communities.’

In terms of farm diversification, the strategy supports a balanced approach through the conversion of rural buildings provided that it does not result in any unacceptable environmental impacts and the character of the countryside is not adversely affected. Diversification involving the use of land will only be acceptable where it complies with Green Belt policy.

The heritage of the area in the form of both built development e.g. listed buildings, archaeology, historic landscapes and the wider historic environment is seen as important to the character of the area and also its cultural heritage. Therefore, the protection, management and enhancement of these features and the historic environment is considered ‘of the utmost importance’ as well as the ‘opportunity for additional public access to historic features’.

In 2017, the Tandridge Economic Proposition and Delivery Plan 2018/19 proposes an economic vision for the district which is characterised by sustainable economic growth and a high quality of life; A great business location; A skilled and productive local workforce and :_

‘An area which celebrates our natural capital and makes the most of leisure and visitor opportunities.’

It also provides for support to the new Business Improvement Districts (BIDs) in Oxted and Caterham to ‘understand changing demand and support town centre businesses to adapt and grow e.g. through niche offers, local food and drink, leisure offer and visitor economy etc.’ as well as working with parish councils in other areas to develop plans for adaptation and enhancement of local service centres, including through markets and festivals, leisure and visitor opportunities.

With regard to infrastructure in the District, it establishes the need to Influence strategic partners including Surrey County Council, Highways England, Network Rail, the emerging regional transport body, Coast toDraft Capital and Gatwick Airport for continued investment to ensure the roads and railways support sustainable economic growth. The Plan also recognises that Tandridge’s broadband speeds are below average in the region and improved access to broadband and mobile communications is vital to business growth.

With specific regard to tourism the Delivery Plan 2018/19 references this particular piece of work:-

‘To implement the recommendations from the 2018 East Surrey Rural Tourism review.’

Other projects regarding digital connectivity in rural areas, business support and skills programmes and transport infrastructure will have particular relevance to the delivery of this Destination Management Plan.

The feedback from the consultation with the Tandridge DC Planning Manager indicated that there is currently ‘very little’ in policy terms that deals with rural tourism development. However, if the DMP could provide evidence on the rural visitor economy needs and demands in

the area then this could be incorporated in the developing Local Plan. With regard to visitor accommodation the authority accepts that there is some need for innovation in the rural areas and if new accommodation types like glamping are in keeping with their surroundings then they could offer a creative solution to help improve the local economy. Tandridge is also ‘relatively supportive’ of farm diversification if it leads to improved buildings without creating large amounts of traffic on local roads. Although it is recognised that there are improvements required for the rural transport infrastructure the current policies tend to be focused on urban areas because that is where development will take place. The view on the Green Belt is that it can be released for development ‘where appropriate’.

Surrey Hills AONB

The Surrey Hills was one of the first landscapes in the country to be designated an Area of Outstanding Natural Beauty (AONB) in 1958. It is now one of 38 AONBs in England and Wales and has equal status in planning terms to a National Park. The Surrey Hills AONB stretches across rural Surrey, covering a quarter of the county. It pervades all four Districts and Boroughs in East Surrey with Mole Valley having the largest share of its designated area.

The overall value of the Surrey Hills to the visitor economy is recognised in the Management Plan 2014 – 2019

‘The Surrey Hills attract millions of visitors every year who contribute to the economy of the area in sectors as diverse as wine production and wood fuel. The Hills are protected as part of London’s Metropolitan Green Belt and provide an outstanding natural resource for London and Surrey residents to enjoy outdoor pursuits, taste local food and explore market towns and picture postcard perfect villages’.

The Recreation and Tourism Policy of the Management Plan 2014 – 2019 specifically provides that:

“The Surrey Hills will be enjoyed and cherished as an Area of Outstanding Natural Beauty for its own intrinsic qualities and in ways that contribute to the local economy and that are sensitive to the impact on local communities and the environment.”

AONB Policies that are especially relevant to the DMP are considered to be:  RT1 - Visitors and visitorDraft facilities will be encouraged where they benefit the local economy and enhance people’s health, enjoyment and understanding of the Surrey Hills, whilst respecting the landscape character and biodiversity.

 RT2 - Information about recreation and tourism in the Surrey Hills will be made accessible to a diverse range of potential visitors through a wide range of media in order to foster a greater understanding of the AONB and its considerate use.

 RT4 - The design and development of new visitor facilities, and the maintenance of existing facilities, will have regard to the needs of people of all abilities to access and enjoy the Surrey Hills landscape.

Business Improvement Districts (BIDS)

There are three BIDS in East Surrey, , Oxted and Caterham with others potentially in the pipeline. Only the Dorking BID is within the EAFRD designated rural area. Its BID Business Plan sets

out a number of strategic ambitions over the period 2017 – 2022 incorporating a total spend of over £1 million and are very relevant to the development of this DM.

The BIDs in Oxted and Caterham should not be excluded from the scope of the DMP albeit they are not technically part of the designated EAFRD rural area. They may provide services and facilities that could both attract visitors who also visit the rural areas as well as adding to the the visitor experience of those initially attracted by the rurality but availing themselves of services available in both towns.

The management of the BIDS are under the same team so this should facilitate a more joined up approach. Together they will be spending over £1 million over the five years to 2021 on programmes to boost marketing especially online presence, events and visitor experience .

Draft

Economic Impact of Tourism in Tandridge

The following information has been taken from the Cambridge Model report produced for all four East Surrey local authority areas. it should be noted that these results apply to all of the visitor economy in the area – there is no division between urban and rural designated areas. The model uses data from the period January 1st - December 31st 2016. Some of the charts also show the relative position of Tandridge with regard to the other Districts and Boroughs.

The full tables are shown in Appendix A. Key Findings 2016

The total Business Turnover resulting from the visitor economy in Tandridge is £88 million.

Total Business Turnover per District 2016

Tandridge £88m

Reigate & £188m

Epsom & Ewell £73m

Mole Valley £194m

0 50 100 150 200 250

Direct Tourism Expenditure amounted to £66 million.

Direct ExpenditureDraft by Visitors 2016

Tandridge £66m

Reigate & Banstead £139m

Epsom & Ewell £55m

Mole Valley £143m

0 20 40 60 80 100 120 140 160

The total Business Turnover in Tandridge supports 1,562 actual jobs which is 3.6% of the total jobs in the area.

Total Jobs in Visitor Economy 2016

1562 3280 Mole Valley

Epsom & Ewell

3249 Reigate & Banstead 1279 Tandridge

Tandridge Day v Overnight Stays

Day trips to the District accounted for 93% of all trips to Tandridge but 70% of the value.

Tandridge Tandridge Day Trips v Overnight Trips 2016 Day Trip Value v Overnight Trip Value 2016 Day Trips m 0.11 Day Trips £m Overnight Trips m Overnight Trips £19m Draft£m

£45m

1.4

Tandridge and Epsom & Ewell have the least number of overnight stays although Tandridge has significantly more day trips than Epsom & Ewell

0.11 Tandridge 1.4

0.293 Reigate & Banstead 1.98 Overnight Trips m 0.109 Day Trips m Epsom & Ewell 0.98

0.206 Mole Valley 2.5

0 0.5 1 1.5 2 2.5 3

Overnight Stays - Domestic And Overseas Visitors

Tandridge attracts 81000 (74%) staying trips from domestic visitors and 29,000(26%) from overseas visitors – very similar to Epsom & Ewell.

Domestic & Overseas Trips 2016 250000

206000 200000

155000 150000 Draft Domestic 100000 82000 87000 81000 Overseas

51000 50000 27000 29000

0 Mole Valley Epsom & Ewell Reigate & Tandridge Banstead

Domestic visitors spent slightly more nights in Tandridge than overseas visitors.

Domestic & Overseas Nights 2016 700000

600000

500000

400000 Domestic 300000 Overseas 200000

100000

0 Mole Valley Epsom & Ewell Reigate & Tandridge Banstead

However, the value of the overseas visitors is far higher and, in Tandridge’s case, results in an overall spend that is higher than the domestic staying visitor. The spend in 2016 was £10.2 m and £9.2m from overseas and domestic respectively.

Domestic & Overseas Value 2016 40000000

35000000

30000000

25000000 Draft

20000000 Domestic

15000000 Overseas

10000000

5000000

0 Mole Valley Epsom & Ewell Reigate & Tandridge Banstead

Use of Commercial Accommodation and Staying with Friends and Relatives (VFR)

In Tandridge, 57% of visitors are staying with friends and relations and 43% in commercial accommodation of one type or another.

% of Overnight Trips in Commercial Accommodation v VFR 2016 80 71 70

60 57 57 49 51 50 43 43 40 Commercial 29 VFR 30

20

10

0 Mole Valley Epsom & Ewell Reigate & Banstead Tandridge

However, the proportion changes once the value of those stays is factored in with 58% of the value coming from those in commercial accommodation.

% Value of Overnight Trips in Commercial Accommodation v VFR 2016 70 66 65 58 60 56

50 45 Draft42 40 34 35 Commercial 30 VFR 20

10

0 Mole Valley Epsom & Ewell Reigate & Tandridge Banstead

Types of Visitor Expenditure

For all visitors to the area – day trips and overnight stays - the greatest spend is on Shopping and Food & Drink which in Tandridge equates to £24m and £21 m respectively. The lowest expenditure overall tends to be on visitor attractions.

All Visitor Expenditure by Type - Tandridge 2016

7193000 5135000

6453000 Accommodation Shopping Food & Drink 24196000 Attractions/Ent Travel 21236000

Day Trips results, of course, in no expenditure on accommodation so there is more spent on other areas.

Day Trip Visitor Expenditure by Type - Tandridge 2016

4158000Draft0 4312000 Accommodation Shopping 19711000 Food & Drink Attractions/Ent Travel

16631000

Overnight stay visitors spend more on food and drink in Tandridge than on shopping.

Overnight Stay Visitor Expenditure by Type Tandridge 2016

3035000 5135000 Accommodation

2141000 Shopping Food & Drink Attractions/Ent Travel 4605000 4485000

Economic Impact of Gatwick Airport (Oxford Economics 2018)

A study commissioned by the Gatwick Growth Board in 2017 identifies where overseas and domestic visitors arriving at Gatwick eventually stay locally. Tandridge accommodates 60,000 nights from overseas visitors arriving via Gatwick which is nearly 30% of the total overseas nights in the District and 15,000 from domestic visitors – just over 6% of the total domestic visitors. The report is being used to look at how Gatwick could support and increase the economic impact of incoming visitors in the immediate local area – particularly the Gatwick Diamond.

District DraftNights by Overseas Nights by Domestic Visitors Visitors Mole Valley 200,000 50,000 Reigate & Banstead 90,000 20,000 Tandridge 60,000 15,000 Epsom & Ewell 40,000 10,000 Total 390,000 95,000

Tandridge Accommodation Stock Audit

The Audit revealed 25 accommodation establishments in the District of which 19 of these lie within the designated rural area. They include 3 caravan and camping parks accounting for 17% of bedspaces but no self-catering provision. The two largest hotels are the Copthorne Effingham Park (244 bedspaces) and The Lingfield Park Marriot (232 bedspaces). The Days Out Inn at Clackett Lane Services also falls with the Tandridge rural area. A more detailed analysis of the Rural Stock is contained in Appendix B.

Total Bedstock - Tandridge  Number of establishments 25 Urban v Rural Bedspaces  Rooms/ Unit/ Pitches 639 Tandridge 2017  Bedspaces 1,587 Urban Rural Area Only - Tandridge  Number of establishments 19 Rural  Rooms/ Units/ Pitches 522  Bedspaces 1,201

Tandridge (and Mole Valley) have more accommodation in their rural areas than in the urban areas compared with Epsom & Ewell and Reigate & Banstead.

Accommodation Bedspaces Urban v Rural Areas 2018 All Districts Draft

Tandridge

Reigate and Banstead

Epsom and Ewell

Mole Valley

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 Rural Urban

Rural Visitor Attractions

The main visitor attractions in the designated Tandridge rural area are:-

 Lingfield Park Racecourse and Resort  Farm Park  The British Wildlife Centre  Place and Gardens  National Trust sites – Harewoods, Limpsfield Common  Priory Farm Nursery and Farm shop  Godstone Vineyard  13 Golf Courses – many courses have diversified into meetings, events, conference markets although none yet in Tandridge have accommodation provision.  4 Equestrian and Horse Riding Centres  6 Fishing Lake sites comprising 22 lakes – currently there is no accommodation provision at these sites.  Outdoor Activities – Aqua Sports Mercer Country Park, Clay and Country Sports UK, Go paintball, Green Dragons Paragliding and Hang gliding Centre, - there is a particular market in corporate team building attracting companies from London to take part.

The VisitEngland Attractions Monitor for Surrey shows Godstone Farm Park has being the third most visited attraction in the County with 242,460 visitors in 2016. However, the monitor does not include Denbies (claims 400,000) and the two racecourses – Epsom and Lingfield.

Walking & Cycling There are a number of issues and opportunities with regard to these activities across the DMP area:

o They are two of the most popular activities enjoyed by visitors in the area although generally the offer is not seen as a ‘remarkable’ when compared to other UK and international destinations that promote themselves in this way. For example there is little evidence of packaged holidays being offered. o However, the NorthDraft Downs Way is currently subject to support from the Discover England Fund for National Trails to develop more bookable product for walking holidays. A current operator Contours Holidays offers packaged holidays along the trail including overnight accommodation in Oxted. o Cycling does have the mass participation event PrudentialRide and the 2012 legacy that has raised the profile of the Surrey Hills and Sustrans Route 21 and the Yew Tree Way specifically impact on Tandridge. o Mapmyride/mapmywalk and routeyou.com websites provide details of hundreds of walks and cycle routes in Tandridge and routeyou includes accommodation booking facilitiation in the Tandridge area via Booking.com.

The issue of rural transport is frequently mentioned by visitors and the local community and especially with regard to the potential for better rail services that could combine with walking and cycling – this appears better developed in Mole Valley than other Districts.

Market Trends and Opportunities

This is a significant part of the DMP so the following is a snap shot of the findings and can equally apply to Tandridge as much as it does to the other districts in the DMP:-

General Market Demand

The projections for the growth of the visitor economy generally in the UK and particularly in the rural areas are favourable particularly from:-

 Overseas visitors looking for an ‘authentic real England’ outside of London  Changing demographics and lifestyles leading to a more active, ageing domestic population more conscious of health and well being but wanting high quality at all levels of provision.  Public Policy that is encouraging a more sustainable and healthy lifestyle particularly a greater take up of walking and cycling and outdoor activities generally.

Rural Visitor Accommodation

An increasingly demonstrable demand for

 ‘Glamping’ type accommodation which is only really suited for rural areas but can be located on sites with an existing tourism/leisure purpose and at events.  Lodge type developments- small and large scale at golf courses, water- based such as fishing lakes or watersports facilities;  Country House hotels particularly for weddings and corporate events and usually involving conversions and upgrades of existing properties.  Farm diversifications – converted barns, cottages, glamping.  Gastro pubs with accommodation

Visitor Attractions

The increasing need for attractions to generate business on a consistent, all year round basis to support viability and employment, has led to diversifications and initiatives within attractions to increase footfall such as:- Draft  Event led promotions – being the site for a festival or regular events  Seasonal promotions – Easter, Summer Activities, Halloween Xmas  Widening market appeal – educational, team building, off peak ‘grandpa and toddler’  Accommodation developments - temporary and permanent  Development of catering and retail facilities inc onsite farm shops, micro-breweries

Outdoor Pursuits

Demographic and lifestyle changes and public policy has led to some recent trends such as:-

 Demand for simple accessible means to enjoy physical exercise and mental ‘escape’ – walking, fishing, golf  Growth in mass participation events – running, cycling, Toughmudder, walking festivals  Provision for minority groups or those under-represented in certain activities – ethnic groups, women, young people, those with disabilities.

 Use by corporate and other organisations for away days and team building  Use for outdoor learning and educational groups.  Developing safe facilities and quality accredited provision  Providing ‘challenge’ opportunities locally and sharing them with others via social media e.g. Strava for cycling  Fitness in Nature - choose to keep fit outdoors for the fresh air and freedom in preference to the gym or indoor sports.

Golf

In recent years there has been a downturn in golf participation primarily as it is has a traditional image as elitist, discriminatory and unwilling to embrace change. Several trends have emerged as a result:

 Golf Clubs diversifying into becoming centres for events, weddings, meetings, dining and providing accommodation.  Developing more accessible forms of golf - Girls Golf Rocks, Golf Sixes Academy, Golf Roots Family Kit Bags and new formats such as Fast Golf, Flexible Golf, Fling Golf and Cosmic Golf.  Positive approach to encouraging visitors and non-members and visiting groups.  To offer junior, adult academy and trial memberships.

Angling

Angling is still one of most participated in activities in the UK and recent trends have been:

 Development of accommodation around fishing lakes – fishing lodges especially.  Developing and promoting the site as a wider outdoors experience –– hill walking, nature study, watersports, mountain biking.  Clustering Businesses and Co-operative Competition - Marketing of ‘accommodation and fishing’ packages; Packages to promote low demand periods of the year, such as multiple activities for families; Food initiatives such as ‘eat what you catch’ offers at local restaurants; Signposting between businesses to ensure visitors use local services.  Increasing access to visiting anglers - angling passport schemes to encourage visits to more than one in an area, angling festivals and working with local accommodation providers. Draft  Development of facilities that cater for those with disabilities.

Events and Festivals

Events and festivals tourism is one of the fastest growing forms of tourism. They are becoming increasingly popular in rural areas as a means to revitalize local economies. Festivals and special events play important roles in destination development, image making, animators of static attractions and catalysts for other developments.(this area applies to all the other activity trends and opportunities covered in the DMP.)

Food & Drink

There are a number of demonstrable trends:-

 General interest in food and drink from TV programming in recent years, sustainability movements and supporting local producers; and general health and well being reasons.

 Increasing demand for locally sourced food demonstrating a distinctiveness about the destination.’ Foodie’ destinations being the prime reason to visit.  Growth of use of locally sourced produce by various hospitality outlets – hotels, restaurants , cafes, pubs, visitor attractions, farm shops – to give a marketing advantage – ‘farm to fork’ approach.  Interest in how food and drink is created – wine tours, brewery visitor centres, cookery schools  Food and Drink Festivals including specialised themes – Garlic, Veggie, Meat  Development of local supply chains/platforms including one based in Tandridge – Local Food Britain.

American blogger Brooke Herron in 2017 gave a visitor perspective on what already exists particularly in the Tandridge area:-

“As a not-quite-your-typical Brit (my father is British and I'm a citizen but haven't ever lived in the UK) and a traveller who seeks out opportunities to 'live like a local' I recently leapt at the opportunity to do a week of house-sitting in the Surrey region of England with my fiancé. I'd never been to Surrey but it sounded grand and when I did my research on Google (looking for local food, cider and wine as is my habit) I found that there were quite a few farms or farm shops nearby where I'd be staying as well as a few wineries. Challenge accepted! (I thought to myself). We'll make it a point to eat as much local food and try as much local drink as possible. Though we were without a car for much of our trip, our house was fortuitously located less than a mile from a lovely farm and farm shop called Flower Farm Shop. Flower Farm is more than just a patch of land and a farm shop, it’s a full-on fully functioning farm with lambs, cows, pigs and chickens, extensive veggie gardens, pick-your-own berry fields and a lovely café serving delectable baked treats, stellar cappuccinos, farm fresh egg scrambles and (what we heard to be) an excellent cream tea. I can now say, with some authority, that the sausages at the Flower Farm Shop are some of the finest I've ever had (particularly the Lincolnshire and Cumberland sausages - we are suckers for a sage spiced filling!). And buying chicken or lamb straight from the farm it was raised on really does make it taste that many times better. We roasted (with herbs from the farm), broiled, sautéed and baked away for a whole week-trying something different every day-without ever needing a supermarket run. My fiancé also couldn't get enough of the Flower Farm’s sausage pies and Godstone Brewers beer (made on-site!).

Next up though - our goal was to find a local restaurant serving up farm-to-table fare (why not? There are plenty of farms in Surrey!) for our special 'night out' over the weekend. We found one by chance, after booking a night's stay at the glammed up Shepherd Huts on Broomlands Farm in Oxted and seeing on their website that the hutDraft owners also owned a nearby 16th century farmhouse restaurant serving primarily locally products. We made a reservation immediately. What a good decision!

Botley Hill Farmhouse was everything we had hoped for and more. Particularly for an American and a Spaniard (my fiancé), getting to visit old fashioned historic farms and pubs like this in England, is a treat. So typically 'English' (at least in our minds)! Everything from the sweeping views of the North Downs and grazing Botley Hill sheep, to the charmingly old fashioned yet comfortable, warm and tasteful décor and unique variety of smaller and larger dining rooms was picture perfect. To top off the fantastic ambiance and views, all of the servers at Botley Hill were smiling, welcoming, fast and professional and the food was flawlessly executed as well as surprisingly reasonably priced. We left Botley Hill sadly after dinner, wishing we could stay all night but excited to spend some time at our little shepherd hut on the Surrey/ border at Broomlands Farm Our hut, though tiny, was adorably appointed and featured an incredibly comfortable bed as well as wood burning fireplace, outdoor barbecue and fire pit and a mini-kitchen for us to make tea and coffee in. We enjoyed an evening on the farm, by our little fire, while drinking local Surrey cider we'd picked up at Priory Farm earlier in the day. In the morning we dug into our breakfast basket (which the owners normally drop off outside our hut at a prescribed time) to find croissants, fresh gluten-free bread for toast, four eggs, marmalade, a

little yoghurt and a few berries. Top on our list of favourite spots were the hiking trails around Dorking (particularly the long hike to ) and the views from Box Hill. If we'd had more time we would have loved to do more hiking as we now know that Surrey is just as great a spot for hiking and nature as it is for farm to table food and drink. “

Draft Appendix A

Cambridge Model Tables of Results – Tandridge

TABLE 1: STAYING TRIPS BY ACCOMMODATION UK Overseas Total Serviced 12,000 15% 3,000 10% 15,000 14% Self catering 1,000 1% 0 0% 1,000 1% Touring caravans 2,000 2% 0 0% 2,000 2% /tents Second homes 1,000 1% 1,000 3% 2,000 2% Other 1,000 1% 1,000 3% 2,000 2% Staying with friends 66,000 81% 24,000 83% 90,000 82% and relatives Total 81,000 29,000 110,000

TABLE 2: STAYING NIGHTS BY ACCOMMODATION UK Overseas Total Serviced 33,000 14% 11,000 5% 44,000 10% Self catering 0 0% 4,000 2% 4,000 1% Touring caravans /tents 6,000 2% 2,000 1% 8,000 2% Second homes 6,000 2% 8,000 4% 14,000 3% Other 5,000 2% 2,000 1% 7,000 2% Staying with friends and 192,000 79% 185,000 87% 377,000 83% relatives Total 243,000 213,000 456,000

TABLE 3: STAYING SPEND BY ACCOMMODATION

UK Overseas Total Serviced £3,680,000 40% £1,574,000 15% £5,254,000 27% Self catering £0 0% £230,000 2% £230,000 1% Touring caravans £175,000 2% £104,000 1% £279,000 1% /tents Draft Second homes £121,000 1% £397,000 4% £518,000 3% Other £268,000 3% £238,000 2% £506,000 3% Staying with £4,915,000 54% £7,698,000 75% £12,613,000 65% friends and relatives Total £9,159,000 £10,241,000 £19,400,000

TABLE 4: TOURISM DAY VISITS Trips Spend Total 2016 1,373,000 £44,812,000

TABLE 5: BREAKDOWN OF EXPENDITURE ASSOCIATED WITH TRIPS Accomm Shopping Food and Attractions/ Travel Total drink entertain. UK £2,570,000 £1,485,000 £2,191,000 £965,000 £1,949,000 £9,160,000 14% Tourists Overseas £2,565,000 £3,000,000 £2,414,000 £1,177,000 £1,086,000 £10,242,000 16% tourists Total £5,135,000 £4,485,000 £4,605,000 £2,142,000 £3,035,000 £19,402,000 % 26% 23% 24% 11% 16%

Day £0 £19,711,000 £16,631,000 £4,312,000 £4,158,000 £44,812,000 70% visitors % 0% 44% 37% 10% 9%

TABLE 6: TOTAL BREAKDOWN OF EXPENDITURE ASSOCIATED WITH ALL TRIPS Accomm. Shopping Food and Attractions Travel Total drink /entertain. Total 2016 £5,135,000 £24,196,000 £21,236,000 £6,454,000 £7,193,000 £64,214,000 % 8% 38% 33% 10% 11%

TABLE 7: DIRECT BUSINESS TURNOVER DERIVED FROM TRIP EXPENDITURE Staying tourists Day visitors Total Accommodation £5,227,000 29% £333,000 1% £5,560,000 9% Retail £4,439,000 24% £19,514,000 45% £23,953,000 39% Catering £4,467,000 25% £16,132,000 37% £20,599,000 34% Attraction/entertain £2,232,000 12% £4,675,000 11% £6,907,000 11% Transport £1,821,000 10% £2,495,000 6% £4,316,000 7% Total (adjusted) £18,186,000 £43,149,000 £61,335,000 Other trip related expenditure (see note below) £4,910,000 Total 2016 with ‘other’ trip related expenditure £66,245,000

TABLE 8: ADDITIONAL MULTIPLIERDraft EXPENDITURE Staying tourists Day visitors Total Businesses in receipt of trip spend £4,740,000 £8,172,000 £12,912,000 Non trip spending £982,000 £0 £982,000 Income induced spending £3,010,000 £4,691,000 £7,701,000 Total 2016 £8,732,000 £12,863,000 £21,595,000

TABLE 9: TOTAL LOCAL BUSINESS TURNOVER SUPPORTED BY ALL TOURISM ACTIVITY Staying tourists Day visitors Total Direct £23,096,000 £43,149,000 £66,245,000 Supplier/ income induced £8,732,000 £12,863,000 £21,595,000 Total 2016 £31,828,000 £56,012,000 £87,840,000

TABLE 10: TOTAL JOBS SUPPORTED BY TOURISM EXPENDITURE Total FTE 2016 1,155 Actual 2016 1,562

TABLE 11: PROPORTION OF TOTAL JOBS SUSTAINED ACROSS ALL SECTORS Total Total employed 44,400 Tourism employment 1,562 Tourism proportion 3.6%

Note: Figures have been rounded

(1) Adjustments have been made to visitor expenditure by sector to recognise that some spending on retail and food and drink will fall within attractions or accommodation establishments. A small proportion of day trip spend will also fall into ‘Accommodation’ where day visitors have eaten in restaurants/bars of hotels. Furthermore, it is assumed that 40% of travel expenditure occurs outside the destination

(2) Apart from the spending associated with the individual trips, additional spending by non-visitors, e.g. friends and relatives with whom the visitor is staying with will also take place. Moreover, owners of second homes/boats will spend some money on maintenance, repair. Data is only available for additional expenditure made related to overnight trips.

Draft Appendix B

Tandridge Visitor Accommodation in the Designated Rural Area

District Map Type/establishment Post Code Bed Star Rating TripAdvisor Details/Description Ref spaces Rating April 2018 Tandridge Bed & Breakfasts Claridge House B&B RH7 6QH 19 N/A 4.5 Hillside Cottage RH1 4HX 6 N/A 5 Stantons Hall Farm RH7 6LG 24 N/A 4 The Blacksmiths Head RH7 6LE 10 N/A 3.5 The Old Cottage RH76EF 4 N/A N/A The Wiremill Inn RH7 6HJ 13 N/A 3.5 Gatwick Guest House RH6 9JN 18 N/A N/A Inn The Star RH7 6AH 18 N/A 3.5 Whyte Hart Hotel RH1 4PB 16 N/A 3.5 Hotels Copthorne Hotel, Effingham Park RH10 3EU 244 N/A 3 Lingfield Park Marriott Hotel & RH7 6PQ 232 N/A 4 Country Club Nutfield Priory Hotel & Spa RH1 4EL 116 4 Star AA H 4 Days Inn (Clacket Lane Services) TN16 2ER 188 N/A 3.5 Caravan and Camping Long Acres Caravan & Camping RH7 6LE 189 N/A 4 Park Draft Southern Counties Hist. Vehicle RH6 9RP 20 N/A 4.5 Preservation Trust New House Farm CL RH10 3HZ 60 N/A N/A

All Accommodation in Tandridge District

Name Postcode Units Roo Bed spaces Type Town Grading Address1 Address2 ms Arawa RH8 0BZ 1 2 4 B&B Oxted 58 Granville Road Claridge House RH76QH 1 12 19 B&B Lingfield Dormans Road, Dormansland B&B Hillside Cottage RH1 4HX 1 3 6 B&B Nutfield Coopers Hill Road Meads RH8 0BX 1 2 4 B&B Oxted 23 Granville Road Stantons Hall RH7 6LG 1 11 24 B&B Lingfield Eastbourne Farm Road The Blacksmiths RH7 6LE 1 5 10 B&B Lingfield Newchapel Head Road The Old Cottage RH76EF 1 2 4 B&B Lingfield Station Road The Wiremill Inn RH7 6HJ 1 6 13 B&B Lingfield Wiremill Lane Long Acres RH7 6LE 1 60=3 189 Caravan & Newchapel Newchapel Caravan & pods Camping Road Camping Park Southern RH6 9RP 1 5 20 Caravan & East Hill Effingham Road Counties Hist. Camping Lane Vehicle Preservation Draft Trust New House Farm RH103HZ 1 20 60 Caravan and Burstow Effingham CL Camping Road Gatwick Guest RH69JN 1 10 20 Guesthouse Smallfield Del's Green Farm Cottage, House Plough Road Chez Vous CR6 9LA 1 9 14 Hotel Oxted 432 NULL Restaurant and Limpsfield

Rooms Road Copthorne Hotel, RH10 3EU 1 122 244 Hotel Copthorne West Park Road, Effingham Park Effingham Park Lingfield Park RH7 6PQ 1 116 232 Hotel Lingfiels Racecours Road Marriott Hotel & e Road Country Club Nutfield Priory RH14EL 1 60 116 Hotel Redhill Nutfield Hotel and Spa Road Premier Inn East RH19 1 41 122 Hotel East London Road Grinstead 2QR Grindstead Days Out Inn TN16 2ER 1 58 188 Hotel Westerham Clacket M25 Westbound Westerham Lane (Clacket Lane) Starborough TN85QY 1 4 8 Hotel Edenbridge Moor Manor Lane, Marsh Green The Godstone RH9 8DT 1 8 16 Hotel Godstone The Green Hotel Travelodge CR3 0BF 1 60 240 Hotel Whyteleafe 431 Warlingham Caterham Godstone Whyteleafe Road The Barley Mow RH89NJ Inn Tandridge Tandridge Lane The Star RH7 6AH 1 9 18 Inn Lingfield Church NULL Road The Woodcock RH192PE Inn Feldbridge Woodcock Inn Draft Hill Whyte Hart Hotel RH1 4PB 1 8 16 Inn 11-21 High Street