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Atlanta Chamber of Commerce 1980 Program of Work Atlanta Works! 1980 Program of Work Atlanta Chamber of Commerce Executive Message 2 Economic Development Division 4 Regional Development Division 6 Marketing/Communications Division 8 Public Affairs Division 10 Membership Division 12 Executive & Financial Divisions 14 Leadership 16 Atlanta Chamber of Commerce • 1300 North-Omni International Atlanta, Georgia 30303 • 404-521-0845 "Atlanta Works! » This printed Program of Work is the "Atlanta Works!" is our theme for mission—economic development—we major way in which we present our the year. We believe that it captures attract new businesses to our area in goals and objectives for the coming the spirit and cooperation of our order to expand our job market and year. great region. our tax base. With it, we usher in what promises to Atlanta works because of the To complement this mission, we have be an exciting decade for Atlantans. determination among business and strong programs in regional civic leaders and governmental of­ development, marketing/com­ ficials who work together every day munications, public affairs, education to enhance our great assets—transpor­ and international trade/investment. tation and geography—which have made us the economic hub of the As a result, we have a stronger Southeast. regional economy and more business for your firm. Atlanta works because it plans and builds for the future—today. The new We hope that you will join us in the Midfield Terminal, other major 1980s in continuing to build an At­ construction, foreign investment and lanta that works. a modern mass transit system are all Executive symbols which show that, as an eco­ nomic life-force, business center and Message home, Atlanta does work. Your Chamber is helping make Atlanta work. Through our primary Thomas K. Hamall, Executive Thomas R. Williams, President Vice President First Atlanta Corporation Atlanta Chamber of Commerce Herman J. Russell. President-Elect Sid E. Jennette, Jr., Vice President Robert W. Scherer. Immediate H. J. Russell & Company Southern Bell Telephone and Past President Telegraph Company Georgia Power Company J. Frank Smith, Jr., Treasurer Robert P. Guvton, Vice President Computer Management. Inc. ii Continue the Chamber's Primary Mission We will continue the Chamber's capital formation for minority primary mission—attracting new business ventures. businesses to the Atlanta area in International order to expand the job market and The Chamber will expand its efforts the regional tax base. to bring foreign business operations to the Atlanta area. The business Marketing efforts will focus on interests sought include foreign economic development trips, hosting manufacturing facilities, additional the annual Red Carpet Tour in warehouse and distribution centers, Atlanta, mailing the economic foreign banking offices, real estate development newsletter to key development, national and regional prospects such as real estate/cor­ headquarters operations, foreign air porate planning executives of the top carriers and other service industries. 1,000 manufacturing firms. Business Atlanta magazine also will be sent to The trade potential of local firms will 1,000 key prospects each month. be promoted through import/export seminars, counseling assistance to Chamber programs will be supported incoming buying/selling missions, by continued strong research and personalized trade leads, and support Economic publication efforts, maintenance of of conducive legislation. the Research Library and clipping Development files on Atlanta's economy. The Chamber will continue to send economic development missions Division We will undertake an ex­ abroad to promote trade and in­ pansion/retention program with vestment opportunities. major Atlanta area employers, discussing their prospects for growth We will strengthen our efforts with and offering specific assistance. both domestic and foreign carriers to expand international air routes from The Chamber will continue close Atlanta with increased emphasis on cooperation with governmental Central and South America. agencies and airlines to ensure maximum utilization of Hartsfield Atlanta Regional Minority International Airport and to ensure Purchasing Council that airport facilities are adequate to The Atlanta Regional Minority meet Atlanta's future needs. Purchasing Council (ARMPC) has a goal of stimulating $75 million (an The Minority Business Task Force increase of $ 11 million) in purchases will work to develop a Minority between member firms and minority Enterprise Small Business Investment businesses in the Atlanta region Corporation (MESBIC) to assist in during 1980. ARMPC will expand its total membership to 100 by enlisting 30 new council members. To create more awareness of minority business, educational seminars for community leaders and minority business persons will be added to Minority Business Awareness Week programs. =fe=" nv, IIII l:i II i l|niiP%ii II j!» W»r- -« •! iraa 1 v• "'5 * • "Work With Others In Addressing Regiona The Chamber will work with the force composed of representatives Atlanta Regional Commission and from business and health care com­ with local, state and national of­ munities. ficials, as well as with business and civic leaders, in addressing the Through public education programs, regional problems of water supply continuing employee transportation management, waste water treatment, workshops and through the recreational water use, water con­ utilization of loaned executives, the servation and erosion control. Chamber will strive to reduce the area's automobile fuel consumption and alleviate traffic congestion and To deal with the tremendous increase air pollution. in medical costs in the Atlanta region, we will organize a regionwide task By direct sponsorship of three energy workshops and indirect involvement in five energy workshops, the Chamber will promote and encourage corporate support in staggered work hours, flex- time, and ridership through carpooling Regional and vanpooling programs. Development To enhance the future economic impact of aviation on Atlanta, the Division Chamber will work with appropriate officials to upgrade and expand general aviation facilities at Brown, DeKalb-Peachtree, McCollum, and Lawrenceville airports, thereby providing for the increased needs of business aviation and ensuring fuller commercial utilization of expanded facilities at Hartsfield International Airport. Area Councils Through our area councils, we will reach out to establish closer ties with other chambers of commerce and business organizations to collectively address area-wide concerns such as water resources, general aviation, energy conservation, transportation, education, and hospital/medical cost containment. To encourage member participation in Chamber programs, area councils will continue general membership meetings on a regular basis. Those meetings will feature update reports on major Chamber programs and projects. roblems" • « Present Programs and Progress To Approp To focus the resources of the business media centers including New York City, community in combating crime and Chicago, Los Angeles and Boston. promoting economic development, we will coordinate the Chamber's Expanded public information participation in the Greater Atlanta assistance will include the grand Project—a coalition of the Atlanta opening of the Midfield Airport Chamber of Commerce, the Atlanta Terminal Complex, development of a Convention and Visitors Bureau, special program for use by the Central Atlanta Progress, and the Atlanta Police Academy in training Georgia Hospitality and Travel recruits, and greater participation in Association. We also will evaluate community-wide events. future potential with this group in designing marketing/communications We will counsel all Chamber programs targeted for economic divisions and task forces to help them development prospects. present their programs and progress Marketing/ to appropriate audiences. Through the coordination of speechwriting and We will host news conferences and in the research and development of Communications in-depth backgrounder sessions for general materials, emphasis will be area news representatives—when placed on legislation, minority Division needed—to provide expert and in- business expansion, area council depth information on business issues developments, public education and and related Chamber programs. energy conservation. To enhance the Chamber's role as a Community awareness and in­ national information center, we will volvement in public education will be develop a series of meetings with heightened through the reintroduction national news representatives in of a community-wide public in­ formation campaign. By implementing a publicity clinic for area council representatives, we will maximize favorable publicity from media coverage of Chamber programs and events and continue the Chamber's role as an important information source. For distribution to Chamber membership and key audiences, we will publish Forward Metro Atlanta newsletter, a Midyear Progress Report, and a Year End Report. We will coordinate the Chamber's 121st Annual Meeting. Expanded in-house audio-visual capabilities will highlight Chamber programs on small business, car and vanpooling programs, general aviation and membership. Audiences' "Represent the Business Community Before Elected Officials'3 We will monitor all activities of the pearances at public hearings by Fulton County and Atlanta City Chamber members on key proposals Governments
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