Los Angeles Department of City Planning RECOMMENDATION REPORT

CULTURAL HERITAGE COMMISSION CASE NO.: CHC-2019-1122-HCM ENV-2019-1123-CE

HEARING DATE: March 21, 2019 Location: 741 South Pacific Avenue; 520 West 8th Street TIME: 10:00 AM Council District: 15 - Buscaino PLACE : City Hall, Room 1010 Community Plan Area: San Pedro 200 N. Spring Street Area Planning Commission: Harbor Los Angeles, CA 90012 Neighborhood Council: Central San Pedro Legal Description: Central Home Place Tract, Block 1, Lot 25 and S 15 feet of Lot 26

PROJECT: Historic-Cultural Monument Application for the MONTGOMERY WARD’S DECO ART DECO BUILDING

REQUEST: Declare the property an Historic-Cultural Monument

OWNERS: Patti Kraakevik, Trustee Upstream Exchange Company Patti Kraakevik Trust 909 East Green Street 15915 Ventura Boulevard, Suite 303 Pasadena, CA 91106 Los Angeles, CA 91436

APPLICANTS: George Woytovich and Patti Kraakevik 741 South Pacific Avenue Los Angeles, CA 90731

PREPARER: Charles J. Fisher 140 South Avenue 57 Los Angeles, CA 90042

RECOMMENDATION That the Cultural Heritage Commission:

1. Not take the property under consideration as an Historic-Cultural Monument per Los Angeles Administrative Code Chapter 9, Division 22, Article 1, Section 22.171.10 because the application and accompanying photo documentation do not suggest the submittal warrants further investigation.

2. Adopt the report findings.

VINCENT P. BERTONI, AICP Director of PlanningN1907

[SIGNED ORIGINAL IN FILE] [SIGNED ORIGINAL IN FILE]

Ken Bernstein, AICP, Manager Lambert M. Giessinger, Preservation Architect Office of Historic Resources Office of Historic Resources

[SIGNED ORIGINAL IN FILE]

Melissa Jones, Planning Assistant Office of Historic Resources

Attachment: Historic-Cultural Monument Application CHC-2019-1122-HCM 741 South Pacific Avenue; 520 West 8th Street Page 2 of 3

SUMMARY

The Montgomery Ward’s Deco Art Deco Building is a three-story mixed-use commercial building located at the northwest corner of South Pacific Avenue and West 8th Street in San Pedro. Constructed in 1930, the building was designed in the Art Deco architectural style by architect C.M. Ellingson and engineer F.B. Chambers for Mrs. Vesta McFarlane. The property was leased by Montgomery Ward department store from 1931 until the mid-1940s, when it became a furniture store. The building currently serves as a mixed-use residential and commercial gallery space.

Rectangular in plan, the subject property is of concrete and steel construction with smooth stucco cladding and a flat roof with a parapet. The primary, east-facing elevation is composed of three symmetrical bays with a yellow-tile bulkhead. The primary entrance is located on the northernmost bay of the east elevation and consists of a recessed double glass door with a fixed transom window. Another entrance is located on the south elevation fronting 8th Street. Fenestration includes steel fixed storefront windows, fixed tripartite windows with transoms, and steel multi-lite windows. The first story is separated from the second story by a molded stringcourse, and is topped by an aluminum awning and a frieze with fluting details. The roofline features a frieze with fluted pilasters and zigzag detailing. There is a large billboard atop the roof and a steel fire escape is attached to the northernmost bay on the primary elevation. Interior features include large showrooms with hardwood floors, and a full basement accessed by a two-level staircase with wrought iron railings.

The subject property was identified as eligible for listing under the local designation program as a contributor to the San Pedro Commercial District in the April 2010 Community Redevelopment Agency Historic Resources Survey of the San Pedro Commercial Area prepared by ICF Jones & Stokes. Through an April 1997 historic resources survey commissioned by the U.S. Department of Housing and Urban Development, it was determined eligible for listing in the National Register of Historic Places as a contributor to an eligible historic district. As a result of this determination, the property is listed in the California Register of Historical Resources.

The subject property has undergone multiple alterations over the years that include the addition of a rooftop billboard in 1965, the repair of fire damage in 1986, the replacement of the stone veneer face at the first floor with stucco in 2004, the addition of restrooms on the first floor in 2003, and the addition of a new awning and lighting, and the replacement of the original ornate frieze, signage, and storefronts, all at unknown dates. In addition, the second and third levels were converted to artist-in-residence lofts in 2002.

CRITERIA

The criterion is the Cultural Heritage Ordinance which defines a historical or cultural monument as any site (including significant trees or other plant life located thereon), building or structure of particular historic or cultural significance to the City of Los Angeles if it meets at least one of the following criteria:

1. Is identified with important events of national, state, or local history, or exemplifies significant contributions to the broad cultural, economic or social history of the nation, state, city or community; 2. Is associated with the lives of historic personages important to national, state, city, or local history; or 3. Embodies the distinctive characteristics of a style, type, period, or method of construction; or represents a notable work of a master designer, builder, or architect whose individual genius influenced his or her age.

CHC-2019-1122-HCM 741 South Pacific Avenue; 520 West 8th Street Page 3 of 3

DISCUSSION

The applicant argues that the subject property is eligible under one of the Cultural Heritage Ordinance criteria: that it “embodies the distinctive characteristics of a style, type, period, or method of construction” as an example of Art Deco architecture, particularly of the ZigZag Moderne subset, and a significant early example of a chain retail store coming to the San Pedro community as the commercial district evolved before and through the Great Depression.

Staff finds that the Montgomery Ward’s Deco Art Deco Building does not appear to individually meet any of the Cultural Heritage Ordinance criteria.

The subject property is not individually identified with important events of national, state, or local history, and does not individually exemplify significant contributions to the broad cultural, economic or social history of the nation, state, city or community.

The subject property is not associated with the lives of historic personages important to national, state, city, or local history.

The subject property is also not a unique or outstanding example of the Art Deco architectural style, and is not a notable work of a master designer, builder, or architect whose individual genius influenced his or her age. Between the two world wars, European modernism influenced style, including Art Deco and ZigZag Moderne. Buildings were characterized by sculptural use of rectilinear geometric forms, dramatizing more than reflecting the structure beneath. Verticality was emphasized by evenly-spaced, full-height piers along the façade that sometimes formed jagged silhouettes, and upper zones had further divisions made by smaller piers, and applied decoration. The Art Deco style is applied to the subject property in a very simplified manner, and over the years it has experienced significant alterations that has diminished its integrity. There are more intact commercial buildings that better exemplify the Art Deco architectural style that are already designated, which include the Sears, Roebuck, and Company Mail Order Building (1927, HCM# 788), Wilshire Tower (1929, HCM #332), Bullock’s Wilshire Building (1929, HCM #56), Eastern Columbia Building (1930, HCM #294), One Bunker Hill (1931, HCM #347), and the Hollywood Citizen News Building (1931, HCM #1173),

Furthermore, the information provided in the application does not substantiate the subject property as a significant early example of a chain retail store within a pre-Depression or Depression era commercial district in San Pedro.

Although staff finds that the property does not appear to rise to the level of historic significance to be individually eligible for designation as a Los Angeles City Historic-Cultural Monument, staff supports the previous survey findings that the subject property is eligible for designation as a district Contributor.

FINDINGS

Based on the facts set forth in the summary, discussion, and application, the Commission determines that the property is not significant enough to warrant further investigation as a potential Historic-Cultural Monument. Montgomery Ward's Deco Art Deco Building Historic & Current name of property

741 S Pacific Avenue 90731 15 737-751 S Pacific Avenue & (cont'd) San Pedro

7454-003-021 Central Home Place 1 25

1930 None

C M Ellingson (Arch) & F B Chambers (Eng) O'Hanlon & Flansburg

Department Store Artist Studio / Museum

Zigzag Moderne 2 Rectangular

Concrete poured/precast Select

Stucco, smooth Select

Flat Select

Rolled asphalt Select

Fixed

Steel Select

Recessed

Glass Select 1965 Bilboard added to roof of building. 1991-1996 Walls added at various locations as use is changed from retail to office space. 2002 Building converted to "Artist -in-Residence", many added partitions removed. Unknown Awning changed from canvas to rigid frame, neon added in 2010.

Survey LA: San Pedro Commercial Area Historic Survey Report 4-11-10 George Woytovich and Patti Kraakevik

741 S. Pacific Avenue San Pedro CA

90731-3203 310-351-0070 [email protected]

Patti Kraakevik, Trustee Patti Kraakevik Trust

15915 Ventura Boulevard, Suite 303 Encino CA

91436-4437 310-351-0070 [email protected]

Charles J. Fisher

140 S. Avenue 57 Highland Park CA

90042 323-256-3593 [email protected]

Montgomery Ward’s Deco Art Deco Building Architectural Description

The former Montgomery Ward is a 2½-story steel and concrete structure, built in a rectangular plan, oriented East to West, with two main floors and a mezzanine set above the first floor. The front façade is divided into three sections with two large windows in each at the second-floor level. The façade and parapet above the windows are ornamented with repetitious vertical lines set in pairs within each symmetrical section with two low triangular sections to the parapet topping above each window. Bolder fluted vertical lines are found on squared pilasters between each bay. The pattern is repeated with four bays on the West side of the building with a fifth bay without the large windows at the rear. A smaller window with a squared set of metal bars is in the right half of the rear bay. The main windows are symmetrically split into eight lights with six flanking and one atop the large center light and have squared concrete sills. A narrow cornice band separates the first and second floors. A large billboard is on the flat roof of the building and a steel fire escape is at the far-right bay.

The first-floor storefront windows and entries are topped with a horizontal aluminum covered awning under a large squared vertically fluted frieze. The awning has neon tubes at the top and bottom of the face. The storefront windows are set between the lower portions of the pilasters with a yellow-tile bulkhead at the base, separated by the grey granite block bases to the pilasters. The two main entries are set back into the front and South facades, with aluminum and glass doors, topped with fixed transom windows, flanked by black tile.

The rear of the building faces the alley and has a more utilitarian/industrial design with a steel fire escape at its center. A single plain door faces to the South at the rear of the building. A loading dock with a scissors gate faces the alley at the left rear. The various industrial type windows have the same metal grills as found on the one South facing window at the rear.

Interior features include large showrooms with hardwood floors at the front of the first and second floors. The full basement is accessed by a two-level staircase, with wrought iron railings, and is done up as a live theatre with various fixtures from lost theaters, along with historic movie posters and other classic entertainment artifacts. The entire building is filled with various early to mid-20th Century memorabilia. The rear of the building includes offices and storage areas. Montgomery Ward’s Deco Art Deco Building 741 S. Pacific Avenue & 520 W. 8th Street Significance Statement

Montgomery Ward’s Deco Art Deco Building is one the most impressive buildings in the business district of the port community of San Pedro. As one of the first buildings in the area to utilize the Zig Zag Art Deco pattern in the community, the building opened in 1931 as a Montgomery Ward department store. As is frequently the case, the department store leased the building, which was designed by architect Conrad Martin Ellington and engineer Frank Booth Chambers.

According to the 2009 Historic Resources Survey conducted by Jones and Stokes, the building has a 2D2 rating, based on an earlier district designation by the State Office of Historic Preservation, in 1997. The survey notes several changes to the building, including the awning being a rigid structure, rather than the original cloth version and minor changes to the entries which appear to date from 1944, per building permits. Most of the changes have been done on the interior of the building as it went from a retail building to an office building to its present use as an artist in residence/museum/potential entertainment space. The DPR notes that the building is an “excellent example of the Art Deco style”.

The building is an example of the Art Deco style that became popular in the 1920s. Originating in France after World War I, it was given the name “Art Deco” in 1925 by the architect Charles-Edourd Leanneret-Gris, known as “Le Corbusier”, who wrote several articles for his journal “L’Esprit Nouveau” under the section “1925 Expo; Arts Deco”, referring to the 1925 Exposition Internationale des Décoraties et Industriels Modernes (International Exposition of Modern Decorative and Industrial Arts). Art Deco is a direct descendent of Art Norveau, which soon found it way onto buildings throughout the United States, mostly in larger cities.

The term “ZigZag Moderne” (which was originally coined by architectural historian, Robert Winter, who formerly served on the Los Angeles CHC) refers to repetitive abstract patterns often found in an Art Deco façade. It emphasizes exotic geometric forms. "Zigzag" refers to the geometric stylization of ornamentation using repetitive angular patterns, abstract motifs derived from nature, astrological imagery, and sunburst iconography. Zigzag Moderne was never established as a formal program with published manifestos, like Germany's Bauhaus school of design. Rather, it was the result of individualized creativity. Architects, designers, and artists communicated and defined their work with open- mindedness, consciously segregating themselves from established European art traditions. The subject building displays this repetitive pattern at and below the parapet level, and above the awning.

The building replaced a single-family house which had been built in 1912 and relocated outside of the city in 1929 for a Mrs. Vesta McFarland, who then had the building constructed the following year. The first permit, issued on February 11, 1930, calls for a frame building within an unreinforced concrete and brick exterior. However, the original contractor, E. W. Koch was replaced with the O’Hanlon and Flansburg Corporation, headed by Charles A. O’Hanlon. That permit specified wood framing on interior walls, floors and roof with 24 tons of steel and 1,000 square feet of mesh in the walls. A second permit, issued a week later, specified additional steel with “H” columns in the construction, including steel framing replacing the concrete columns with steel. A third permit, issued eight days after the second, called for additional steel and a permit issued on March 21st removed the brick from the exterior wall, replacing it with more concrete. The intent, as noted on the original permit, was to allow for the addition of two additional stories on the building at a future date, which was never carried out.

Land records indicate that McFarland herself was leasing the land, which was owned by the California Trust Company in 1930. It was then briefly listed under Zelda D. Trammell and then transferred to the Pacific States Savings and Loan Company by 1931. By May of 1936 it was owned by Josephine Ingram. By 1931, the lease was under Montgomery Ward. Wards was only there for a bit over a decade. By 1944, the lease was held by McMahan’s Furniture, while the building was sold to Holly O. Thompson in 1949.

On May 4, 1956, the building was transferred to the Walter J. Thompson Company, LTD. In 1965 a portion of the roof was leased to Pacific Outdoor Advertising, which placed the large billboard atop the building. The furniture store became “Forster’s Furniture” in 1964, with Harold M. Forster, Jr. and his wife Delores buying the building on October 10, 1973.

There was a fire around the beginning of 1986 that, according to the repair permit, caused $60,000.00 worth of damage. In 1990, the Forster’s placed the building in a trust and retired from the furniture business. The interior was then converted to office use, with several lessees, including the nutrition company, Amermed, on the ground floor, Accurate Imaging, a medical diagnostic company, at the mezzanine level, Excalibur Ventures, Inc., a real estate company, in the basement and offices for Lions Club International on the second floor.

The floor area was reconfigured to accommodate the office use, with most of the design work being done by architect Alanna Ponder. Much of these changes have since been reversed with many of the partitions being removed from the first and second floor, with others remaining in the rear, mezzanine and basement areas.

In 1994, the ground floor was converted back to retail with the opening of a pawn shop and other retail sales by new tenant Stephen Goldsholl. The building was deeded to Mary P. Kraakevick on June 27, 2002, who then put it under the “Upstream Exchange Company” the following month. Much of the 2nd floor was reopened after that transfer. In September the 1st floor of the building was changed back to office space and the rest being re-designated as “artist in residence”.

The building was then put back to Patti Kraakevick on January 29, 2003. She and her husband, George Woytovich, then proceeded to turn the building into a whimsical space of various bits of nostalgia, with many exhibits, some attached to the building which was renamed the “Deco Art Deco Building”. The collection of movie memorabilia is one of the largest and is reminiscent of that of the late Forest Ackerman. It is possible that some of the science fiction or horror posters might have come from the Ackerman collection. There is now even a cabaret in the basement. The building is frequently open for tours.

The Deco Art Deco Building was one of the larger commercial buildings that was built as the San Pedro commercial district spread from Gaffey Street to Pacific Avenue, introducing chain store retail to the community before the coming of the Great Depression. It is a well-known landmark in the San Pedro community and is recognized as such by the local San Pedro Historical Society.

It qualifies as a Los Angeles Historic Cultural Monument as it embodies the distinguishing characteristics of an architectural-type specimen as an example of Art Deco architecture, particularly of the ZigZag Moderne subset. It is also significant as an early example of a chain retail store coming to the San Pedro community as the commercial district evolved before and through the Great Depression.

Montgomery Ward’s Deco Art Deco Building Bibliography Books:

Gleye, Paul……………………..….…...The Architecture of Los Angeles……….…..©1981, Rosebud Books

McAlester, Virginia and Lee...... A Field Guide to American Houses...... ©1990, Alfred A. Knopf

McMillian, Elizabeth....Deco & Streamline Moderne Architecture in L.A....©2004, Schiffer Pub LTD On-Line Sources:

Art Deco and Moderne………………..…………………………….Architectural Style of America and Europe San Pedro Daily Breeze Articles:

San Pedro Department Store Turned Unique Art Deco Showcase Joins Third Thursdays…...July 12, 2015 Additional Data Sources:

San Pedro Commercial CRA Survey (SurveyLA data sheet) 2009 (Attached)

Los Angeles City Building Permits (Attached)

Los Angeles City Directories

Los Angeles County Assessors Records

Los Angeles County Subdivision Maps

Social Security Death Index

United States Census Records

State of California -- The Resources Agency Primary # DEPARTMENT OF PARKS AND RECREATION HR # Trinomial PRIMARY RECORD NRHP Status Code 2D2/5D3 Other Listings Review Code Reviewer Date

Page1 of 1 * Resource Name or #: 739‐741 S Pacific Ave P1. Other Identifier: Stores For Mrs. Vesta Mcfarlane * P2. Location: Not for Publication Unrestricted a. County Los Angeles b. USGS 7.5' Quad Date T ; R ; 1/4 of 1/4 of Sec ;B.M. c. Address 739‐741 S Pacific Ave City San Pedro Zip 90731 d. UTM: (Give more than one for large and/or linear feature) Zone , mE/ mN e. Other Locational Data: (e.g. parcel #, legal description, directions to resource, elevation, additional UTMs, etc. as appro APN(s): 7454003021

* P3a. Description: (Describe resource and its major elements. Include design, materials, condition, alterations, size, setting, and boundaries.) The property contains a commercial retail building. It was designed in the Art Deco style. Oʹhanlon & Flansburg is recorded as having built the resource. The architectural design is attributed to C. Mellingson & F.b. Chambers. Features: CONSTRUCTION: wood frame WALLS: stucco ROOF: flat with zigzag parapet WINDOWS: wood frame fixed, double‐hung sash and aluminum frame fixed OTHER: zigzag parapet vertical entablature, fluted pilasters

Evaluation: The survey evaluated the resource on the property as falling under criterion AS1) Altered structure with minor alterations, but it is a contributor because it was built within the HPOZʹs period of significance and the nature and extent of alterations are determined to be reversible by the Historic Resources Survey. Previous evaluation code was: 2D2. Alterations: storefront entrances have been replaced with aluminum. The awning is not original

Notes: Type: Two‐part commercial block. Excellent example of the Art Deco style applied to a two‐part commercial block, with the angular geometric treatment of the piers and upper façade. Some of the storefronts and doors are

* P3b. Resource Attributes: (List attributes and codes) HP06 1‐3 Story Commercial Building * P4. Resources Present: Building Structure Object Site District Element of District Other (Isolates, etc.) P5a. Photograph or Drawing (Photograph required for buildings, structures, and objects) P5b. Description of Photo: (View, date, etc.) 1/9/2009

* P6. Date Constructed/Age and Sources: Prehistoric Historic Both 1932 Tax Assessor

* P7. Owner and Address: Not Recorded

* P8. Recorded by: (Name, affiliation, address) Meghan Potter/Peter Moruzzi ICF Jones & Stokes 811 W 7th ST, Suite 800 Los Angeles, CA 90017 * P9. Date Recorded: 1/9/2009 * P10. Survey Type: (Describe) Intensive‐Level Survey

* P11. Report Citation: (Cite survey report/other sources or "none") San Pedro Commerical Area Historic Resources Survey Report, April 11, 2010 * Attachments: NONE Location Map Sketch Map Continuation Sheet Building, Structure, and Object Record Archaeological Record District Record Linear Feature Record Milling Station Record Rock Art Record Artifact Record Photograph Record Other: (List) * Required Information DPR 523A (1/95) Contributor - Altered Structure 739-741 S Pacific Ave City of Los Angeles CRA and Department of City Planning San Pedro Commercial Area Historic Resources Survey

Between the two world wars, European modernism influenced style, including Art Deco and ZigZag Moderne. Buildings were characterized by sculptural use of rectilinear geometric forms, dramatizing more than reflecting the structure beneath (Figure 8). Verticality was emphasized by evenly-spaced, full-height piers along façade that sometimes formed jagged silhouettes. Sometimes upper zones had further divisions made by smaller piers, and a lively design, usually not structural but applied decoration.

Figure 8: Art Deco design of the stores for Mrs. Vesta McFalane, 739-741 South Pacific Avenue, built 1932.

Historic Resources Survey Final—April 11, 2010, Page 21 City of Los Angeles CRA and Department of City Planning San Pedro Commercial Area Historic Resources Survey

San Pedro Commercial Area: Historic Resources Survey Findings

Construction Final CHR Address Resource Name APN Date HPOZ Criterion Status Code reversible by the Historic Resources Survey.

Determined Eligible for the NRHP by HUD/SHPO and Listed in the CRHR (continued) Security Trust & Savings 1) Adds to the historic architectural qualities or historic associations for which a property is significant because it was 639-643 S PACIFIC Bank/Croatian present during the period of significance, and possesses historic AVE Cultural Center 7451037901 1928 integrity reflecting its character at that time. 2D2/5D3 AS1) Altered structure with minor alterations, but it is a contributor because it was built within the HPOZ's period of significance and 700-716 S PACIFIC Offices & Stores for the nature and extent of alterations are determined to be AVE A. Sederlunk 7455006001 1925 reversible by the Historic Resources Survey. 2D2/5D3 AS1) Altered structure with minor alterations, but it is a contributor because it was built within the HPOZ's period of significance and 701-711 S PACIFIC Gaffey Public the nature and extent of alterations are determined to be AVE Market 7454003025 1927 reversible by the Historic Resources Survey. 2D2/5D3 AS1) Altered structure with minor alterations, but it is a contributor because it was built within the HPOZ's period of significance and 739-741 S PACIFIC Stores for Mrs. the nature and extent of alterations are determined to be AVE Vesta McFarlane 7454003021 1932 reversible by the Historic Resources Survey. 2D2/5D3 AS1) Altered structure with minor alterations, but it is a contributor because it was built within the HPOZ's period of significance and 800-810 S PACIFIC Porter Central the nature and extent of alterations are determined to be AVE Building 7455007001 1929 reversible by the Historic Resources Survey. 2D2/5D3 1) Adds to the historic architectural qualities or historic associations for which a property is significant because it was 801-811 S PACIFIC Stores for Marine present during the period of significance, and possesses historic AVE Securities Corp. 7454004027 1929 integrity reflecting its character at that time. 2D2/5D3 AS1) Altered structure with minor alterations, but it is a contributor because it was built within the HPOZ's period of significance and the nature and extent of alterations are determined to be 816 S PACIFIC AVE 7455007011 1942 reversible by the Historic Resources Survey. 2D2/5D3 AS1) Altered structure with minor alterations, but it is a contributor because it was built within the HPOZ's period of significance and the nature and extent of alterations are determined to be 842 S PACIFIC AVE 7455007019 1942 reversible by the Historic Resources Survey. 2D2/5D3

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Building Permit History 741 S. Pacific Avenue San Pedro

February 11, 1930: Building Permit No. 2992 to construct a 2-story, 10’ X 100’ concrete and brick Class “B” store building at 739-741 S. Pacific Avenue on Lots 25, 26 and 27, Block 1 of Central Home Place. {Permit calls for building to be expanded to 4 stories at a future date, but it was never carried out.} Fire room on first floor subject to approval of Building and Safety & Fire Commissioners Owner: Mrs. Vesta McFarlane Architect: C. M. Ellington Engineer: F. B. Chambers Contractor: O’Hanlon and Flansburg Cost: $55,000.00

February 18, 1930: Building Permit No. 3473 to substitute rolled “H” columns in place of built-up column sections and extend structural steel sections to foundations in place of concrete columns for store building under construction. Owner: Mrs. Vesta McFarlane Architect: C. M. Ellington Engineer: F. B. Chambers Contractor: O’Hanlon and Flansburg Cost: $1,700.00

February 26, 1930: Building Permit No. 4131 for this application for use of steel joist construction only for information not shown refers to general permit no. 2662. Change in columns in building under construction. Owner: Mrs. Vesta McFarland Architect: C. M. Ellington Engineer: F. B. Chambers Contractor: O’Hanlon and Flansburg Cost: $2,000.00

March 21, 1930: Building Permit No. 6290 for changing brick filler walls to concrete. See Plan #2992-30 Owner: Vista M. McFarlane Architect: C. M. Ellington Engineer: F. B. Chambers Contractor: O’Hanlon and Flansburg Cost: $1,500.00

July 20, 1932: Building Permit No. 11900 to remove 2 non-baring partitions and add one partition, non-bearing. Owner: Montgomery Ward Co. Architect: None Engineer: None Contractor: Owner Cost: $70.00

May 25, 1934: Building Permit No. 6861 for awning recover. Owner: Montgomery Ward Co. Architect: None Engineer: None Contractor: A-1 Pacific awning & canvas Co. Cost: $60.00

May 29, 1936: Building Permit No. 13099 to remove two non-bearing partitions and to change roof stairway to iron ladder. Owner: Mrs. Ingram Architect: None Engineer: None Contractor: Montgomery Ward & Co. Cost: $150.00

June 27, 1938: Building Permit No. 19409 to recover awning. Owner: Montgomery Ward Architect: None Engineer: None Contractor: Roy Hook Cost: $90.00

December 27, 1944: Building Permit No. 86322 to alter store front. Owner: McMahan Furniture Co. Architect: None Engineer: None Contractor: Sam Masids Cost: $250.00

January 23, 1945: Building Permit No. 85087 to recover roof, 1-15-1-90 mopped on. Owner: E. F. Koster Architect: None Engineer: None Contractor: W. L. Rider Roofing Co. Cost: $500.00

January 3, 1950: Building Permit No. SP00071 to recover canvas awning. Owner: McMahan’s Furniture Store Architect: None Engineer: None Contractor: McIlwains Canvas Co. Cost: $200.00

August 28, 1950: Signage Permit No. SP01442 to install one 42 square foot fixed blade sign weighing 250 lbs. and 2 transformers for same. Owner: McMahan’s Furniture Architect: None Engineer: None Contractor: Cottom & Bardwell Cost: $250.00

August 14, 1959: Building Permit No. LA39961 for parapet repair. Owner: W. L. Thomson Co. Lt. Architect: F. Monhoff Engineer: J. Crisler Contractor: Williams Waterproofing Cost: $2,500.00

September 1, 1964: Building Permit No. SP32576 to install 3’ X 20’ projecting sign. Owner: Forester’s Furniture Architect: None Engineer: None Contractor: Rich Sign & Neon Co. Cost: $500.00

September 1, 1964: Building Permit No. SP32577 to install 3’ X 20’ & 8’3” X 5’ wall signs. Owner: Forester’s Furniture Architect: None Engineer: None Contractor: Rich Sign & Neon Co. Cost: $800.00

July 12, 1965: Building Permit No. LA99432 to install 1 15’4½ X 46’ roof sign {billboard}. Owner: Pacific Outdoor Advertising Architect: None Engineer: Cornelis A. Van Dam Contractor: Owner Cost: $3,450.00

March 11, 1986: Building Permit No. LA32341 for fire repair less (then) 10%. Owner: Forester’s Furniture Architect: None Engineer: None Contractor: Eddy Driver Cost: $60,000.00

March 14, 1991: Building Permit No. LA71789 to add 2 toilets, handicap existing toilet (women’s at 2nd floor). Coffee Counter for office use. Owner: LCI Architect: Alanna Ponder Engineer: None Contractor: Owner/Builder Cost: $2,000.00

March 15, 1991: Building Permit No. LA71928 to install new men’s handicapped washroom & women’s handicapped washroom with other non-bearing walls for office use. Owner: Amermed Architect: Alanna Ponder Engineer: None Contractor: Owner Cost: $8,000.00

March 28, 1991: Building Permit No. SP05883 to change use from retail to office. Owner: Amarmed Architect: None Engineer: None Contractor: Owner Cost: $201.00

April 5, 1991: Building Permit No. LA72942 to install basement addition of non-structural walls and stairwell enclosure. Basement is inaccessible for the handicapped. Exempt from ZI-1569 checklist except on A2 Owner: Excalibur Ventures Architect: Alana Ponder Engineer: None Contractor: Owner/Builder Cost: $20,000.00

June 12, 1991: Building Permit No. SP06712 to install new corridor & raise ceiling @ stairs opening. Owner: Excalibur Ventures, Inc. Architect: Alanna Ponder Engineer: Nabih Youssef & Accociates Contractor: Owner Cost: $20,000.00

March 26, 1992: Building Permit No. SP09257 to add non-bearing walls to 2nd floor. Owner: LCI Architect: Alanna Ponder Engineer: None Contractor: Owner Cost: $500.00

March 26, 1992: Building Permit No. SP09258 to add non-structural walls to mezzanine. (1 wall near stair) Owner: Accurate Imaging Architect: Alanna Ponder Engineer: None Contractor: Owner Cost: $500.00

March 26, 1992: Building Permit No. SP09259 to add non-structural walls to ground floor. Owner: Amermed Architect: Alanna Ponder Engineer: None Contractor: Not selected Cost: $1,000.00

May 12, 1992: Building Permit No. VN08746 to install new equipment & AC platform on roof. Owner: E & L Partners Architect: Alanna Ponder Engineer: Ken Rolin Contractor: Not selected Cost: $80,000.00?

January 11, 1993: Building Permit No. SP11984 to correct 91SP05883 to show building dimensions (45’ X 100’). Owner: Amermed Architect: None Engineer: None Contractor: Owner/builder Cost: No Fee – Department error

June 29, 1994: Building Permit No. SP016277 to change 1st floor use from office to pawn shop/retail sales. (No alterations) Owner: Stephen Goldsholl Architect: None Engineer: None Contractor: Owner Cost: $201.00

August 5, 2002: Building Permit No. SP37479 early start permit to demo TI work on 3rd floor (6,000 sq. ft.). Owner: Harold M. Forster Jr. Trustee, Forster Trust Architect: Alanna Ponder Engineer: None Contractor: V R General Maintenance Cost: $6,000.00

September 25, 2002: Building Permit No. SP37807 to change use of first floor from retail, pawn shop to office/2nd floor and 3rd floor to 2 artist in residence of existing type III-N building with basement, ground floor, mezzanine (2nd floor per current LABC 1999), and 3rd floor. Owner: Mary P. Kraakevik Architect: Charles Edward Morgan Engineer: None Contractor: Owner/builder Cost: $121,000.00

November 25, 2002: Building Permit No. SP38230 supplemental to 02SP37807 adding contractor. Owner: Mary P. Kraakevik Architect: Charles Edward Morgan Engineer: None Contractor: V & V General Contractors Cost: $301.00

December 14, 2002: Building Permit No. SP38289 to change use of 3rd floor to from retail to artist in residence. Owner: Mary P. Kraakevik Architect: Charles Edward Morgan Engineer: None Contractor: Owner/builder Cost: $166,890.00

March 4, 2003: Electrical Permit No. WO34104589 for permit for voice/data on to 2nd and 3rd floor. Owner: Upstream Exchange Company Architect: None Engineer: None Contractor: Am – Cro Electric Cost: Not Shown

May 6, 2003: Electrical Permit No. WO34109774 for 6 voice/data outlets. Owner: Upstream Exchange Company Architect: None Engineer: None Contractor: Am – Cro Electric Cost: Not Shown

July 18, 2003: Electrical Permit No. WO34115991 for fire alarm/sprinklers. Owner: Upstream Exchange Company Architect: None Engineer: None Contractor: Am – Cro Electric Cost: Not Shown

September 9, 2003: Plumbing Permit No. WO34228553 to install 2 earthquake valves. Owner: Upstream Exchange Company Architect: None Engineer: None Contractor: Am – Cro Electric Cost: Not Shown

March 18, 2003: HVAC Permit No. WO34402492 for install HVAC. Owner: Upstream Exchange Company Architect: None Engineer: None Contractor: Airflow Air Conditioning & Heating Cost: Not Shown

June 15, 2004: HVAC Permit No. WO44406082 for HVAC (supplemental). Owner: Patti Kraaevik Architect: None Engineer: None Contractor: Airflow Air Conditioning & Heating Cost: Not Shown

June 17, 2004: HVAC Permit No. WO44406201 for HVAC. Owner: Patti Kraaevik Architect: None Engineer: None Contractor: Airflow Air Conditioning & Heating Cost: Not Shown

November 29, 2004: Building Permit No. SP43209 to replace broken veneer face. (Appx 100 feet long) at 1st floor with stucco. Non-structural work only. Work to comply with Department order issued 7/12/2004 by Insp. Kennedy (Permit will expire 30 days from issuance date). Owner: Patti Kraakevik Architect: None Engineer: None Contractor: Owner-Builder Cost: $2,000.00

June 15, 2006: Building Permit No. SP47774 for drywall/plaster, patch and paint. Owner: Patti Kraaevik Architect: None Engineer: None Contractor: V & V General Contractors Cost: $6,000.00

Montgomery Ward’s Deco Art Deco Building 741 S. Pacific Avenue Photographs

Montgomery Ward’s Deco Art Deco Building, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward's Deco Art Deco Building, satellite view, 741 S Pacific Avenue, Jan 2018 (Google Earth)

Montgomery Ward’s Deco Art Deco Building, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, parapet, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, South facade, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, South facade, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, rear facade, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, freight elevator emtrance, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, storefronts facing 8th Street, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, 8th Street entrance, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, ground floor, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, ground floor, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, ground floor, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, 2nd floor, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, 2nd floor, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, 2nd floor, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, 2nd story windows, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, 2nd floor, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building mezzanine train room, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, stairs to basement, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, Stairs to basement, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, basement cabaret, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, lighting fixture in stairwell, 741 S. Pacific Avenue, December 22, 2018

Montgomery Ward’s Deco Art Deco Building, evening view, 741 S. Pacific Avenue, April 2017

City of Los Angeles Department of City Planning

2/25/2019 PARCEL PROFILE REPORT PROPERTY ADDRESSES Address/Legal Information 741 S PACIFIC AVE PIN Number 015B197 649 520 W 8TH ST Lot/Parcel Area (Calculated) 4,500.6 (sq ft) Thomas Brothers Grid PAGE 824 - GRID B5 ZIP CODES Assessor Parcel No. (APN) 7454003021 90731 Tract CENTRAL HOME PLACE Map Reference M B 1-97 RECENT ACTIVITY Block 1 CHC-2019-1122-HCM Lot 25 ENV-2019-1123-CE Arb (Lot Cut Reference) None Map Sheet 015B197 CASE NUMBERS Jurisdictional Information CPC-2009-1557-CPU Community Plan Area San Pedro CPC-2007-4053-CDO-ZC Area Planning Commission Harbor CPC-2005-8252-CA Neighborhood Council Central San Pedro CPC-2000-199-CRA Council District CD 15 - Joe Buscaino CPC-19XX-30672 Census Tract # 2966.00 CPC-1990-190-ZC LADBS District Office San Pedro ORD-185541-SA130 Planning and Zoning Information ORD-185540 Special Notes None ORD-185539 Zoning C2-2D-CPIO ORD-179935 Zoning Information (ZI) ZI-2130 HARBOR GATEWAY STATE ENTERPRISE ZONE ORD-170032-SA5200 ZI-2478 San Pedro Community Plan Implementation Overlay (CPIO) ORD-158860 Subareas ENV-2017-2502-CE General Plan Land Use Community Commercial ENV-2009-1558-EIR General Plan Note(s) Yes ENV-2007-4058-ND Hillside Area (Zoning Code) No ENV-2005-8253-ND Specific Plan Area None MND-87-178-ZC-GPA Subarea None ND-88-473-ZC Special Land Use / Zoning None Design Review Board No

Historic Preservation Review No Historic Preservation Overlay Zone None Other Historic Designations None Other Historic Survey Information None Mills Act Contract None CDO: Community Design Overlay None CPIO: Community Plan Imp. Overlay San Pedro Subarea Central Commercial E CUGU: Clean Up-Green Up None NSO: Neighborhood Stabilization Overlay No POD: Pedestrian Oriented Districts None RFA: Residential Floor Area District None SN: Sign District No Streetscape No Adaptive Reuse Incentive Area None Affordable Housing Linkage Fee Residential Market Area Low This report is subject to the terms and conditions as set forth on the website. For more details, please refer to the terms and conditions at zimas.lacity.org (*) - APN Area is provided "as is" from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

zimas.lacity.org | planning.lacity.org Non-Residential Market Area Medium Transit Oriented Communities (TOC) Tier 3 CRA - Community Redevelopment Agency Pacific Corridor Redevelopment Project Central City Parking No Downtown Parking No Building Line None 500 Ft School Zone Active: Alliance: Alice M. Baxter College-Ready High School 500 Ft Park Zone No Assessor Information Assessor Parcel No. (APN) 7454003021 Ownership (Assessor) Owner1 KRAAKEVIK,PATTI TR PATTI KRAAKEVIK TRUST Address 15915 VENTURA BLVD 303 ENCINO CA 91436 Ownership (Bureau of Engineering, Land Records) Owner KRAAKEVIK, PATTI (TR) PATTI KRAAKEVIK TRUST DTD 08/29/2007 Address 15915 VENTURA BLVD STE 303 ENCINO CA 91436 Owner UPSTREAM EXCHANGE COMPANY Address 909 E. GREEN STREET PASADENA CA 91106 APN Area (Co. Public Works)* 0.138 (ac) Use Code 1700 - Commercial - Office Building - One Story Assessed Land Val. $311,596 Assessed Improvement Val. $535,310 Last Owner Change 09/27/2007 Last Sale Amount $0 Tax Rate Area 13245 Deed Ref No. (City Clerk) 5-702 2774 270317 2232353 2232352 1927582 1523519 1498104 1457575 Building 1 Year Built 1932 Building Class C6A Number of Units 4 Number of Bedrooms 0 Number of Bathrooms 2 Building Square Footage 15,030.0 (sq ft) Building 2 No data for building 2 Building 3 No data for building 3 Building 4 No data for building 4 Building 5 No data for building 5 Additional Information Airport Hazard None Coastal Zone None Farmland Area Not Mapped Urban Agriculture Incentive Zone YES Very High Fire Hazard Severity Zone No Fire District No. 1 No

This report is subject to the terms and conditions as set forth on the website. For more details, please refer to the terms and conditions at zimas.lacity.org (*) - APN Area is provided "as is" from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

zimas.lacity.org | planning.lacity.org Flood Zone None Watercourse No Hazardous Waste / Border Zone Properties No Methane Hazard Site None High Wind Velocity Areas No Special Grading Area (BOE Basic Grid Map A- No 13372) Oil Wells None Seismic Hazards Active Fault Near-Source Zone Nearest Fault (Distance in km) 1.50894288 Nearest Fault (Name) Palos Verdes Fault Zone Region Transverse Ranges and Los Angeles Basin Fault Type B Slip Rate (mm/year) 3.00000000 Slip Geometry Right Lateral - Strike Slip Slip Type Moderately Constrained Down Dip Width (km) 13.00000000 Rupture Top 0.00000000 Rupture Bottom 13.00000000 Dip Angle (degrees) 90.00000000 Maximum Magnitude 7.30000000 Alquist-Priolo Fault Zone No Landslide No Liquefaction No Preliminary Fault Rupture Study Area No Tsunami Inundation Zone No Economic Development Areas Business Improvement District SAN PEDRO HISTORIC WATERFRONT Opportunity Zone Yes Promise Zone None Renewal Community No Revitalization Zone San Pedro / Wilmington State Enterprise Zone HARBOR GATEWAY STATE ENTERPRISE ZONE Targeted Neighborhood Initiative None Housing Direct all Inquiries to Housing+Community Investment Department Telephone (866) 557-7368 Website http://hcidla.lacity.org Rent Stabilization Ordinance (RSO) No Ellis Act Property No Public Safety Police Information Bureau South Division / Station Harbor Reporting District 565 Fire Information Bureau South Batallion 6 District / Fire Station 48 Red Flag Restricted Parking No

This report is subject to the terms and conditions as set forth on the website. For more details, please refer to the terms and conditions at zimas.lacity.org (*) - APN Area is provided "as is" from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

zimas.lacity.org | planning.lacity.org CASE SUMMARIES Note: Information for case summaries is retrieved from the Planning Department's Plan Case Tracking System (PCTS) database. Case Number: CPC-2009-1557-CPU Required Action(s): CPU-COMMUNITY PLAN UPDATE Project Descriptions(s): SAN PEDRO COMMUNITY PLAN UPDATE Case Number: CPC-2007-4053-CDO-ZC Required Action(s): CDO-COMMUNITY DESIGN OVERLAY DISTRICT ZC-ZONE CHANGE Project Descriptions(s): CITY-INITIATED ESTABLISHMENT OF A COMMUNITY DESIGN OVERLAY PURSUANT TO MUNICIPAL CODE SEC. 13.08. THIS WILL BE ESTABLISHED CONCURRENT WITH THE SAN PEDRO COMMUNITY PLAN, CURRENTLY IN PROCESS. Case Number: CPC-2005-8252-CA Required Action(s): CA-CODE AMENDMENT Project Descriptions(s): AN ORDINANCE ESTABLISHING PERMANENT REGULATIONS IMPLEMENTING THE MELLO ACT IN THE COASTAL ZONE. Case Number: CPC-2000-199-CRA Required Action(s): CRA-COMMUNITY REDEVELOPMENT AGENCY Project Descriptions(s): PACIFIC CORRIDOR REDEVELOPMENT PLAN Case Number: CPC-19XX-30672 Required Action(s): Data Not Available Project Descriptions(s): Case Number: CPC-1990-190-ZC Required Action(s): ZC-ZONE CHANGE Project Descriptions(s): PROCEEDINGS RE-INITIATED TO CHANGE THE ZONE ON ALL COMMERCIAL ZONES TO |Q|C2 AND |Q|C1 AND ALL OTHER ZONES TO |Q|RD1.5 GENERALLY ON PROPERTIES WITHIN 150 FT EAST AND WEST OF PACIFIC AVE. FROM OLIVER ST. TO HAMILTON AVE. TO RESTRICT USES, DENSITIES, INTENSITIES AND DESIGN; AND PLAN AMENDMENT AND ZONE CHANGES FOR THE SAN PEDRO COMMUNITY AS REQUIRED BY ORDINANCE NO. 165,352 Case Number: ENV-2017-2502-CE Required Action(s): CE-CATEGORICAL EXEMPTION Project Descriptions(s): ENVIRONMENTAL CLEARANCE Case Number: ENV-2009-1558-EIR Required Action(s): EIR-ENVIRONMENTAL IMPACT REPORT Project Descriptions(s): SAN PEDRO COMMUNITY PLAN UPDATE Case Number: ENV-2007-4058-ND Required Action(s): ND-NEGATIVE DECLARATION Project Descriptions(s): CITY-INITIATED ESTABLISHMENT OF A COMMUNITY DESIGN OVERLAY PURSUANT TO MUNICIPAL CODE SEC. 13.08. THIS WILL BE ESTABLISHED CONCURRENT WITH THE SAN PEDRO COMMUNITY PLAN, CURRENTLY IN PROCESS. Case Number: ENV-2005-8253-ND Required Action(s): ND-NEGATIVE DECLARATION Project Descriptions(s): AN ORDINANCE ESTABLISHING PERMANENT REGULATIONS IMPLEMENTING THE MELLO ACT IN THE COASTAL ZONE. Case Number: MND-87-178-ZC-GPA Required Action(s): GPA-GENERAL PLAN AMENDMENT ZC-ZONE CHANGE Project Descriptions(s): Data Not Available Case Number: ND-88-473-ZC Required Action(s): ZC-ZONE CHANGE Project Descriptions(s): Data Not Available

DATA NOT AVAILABLE ORD-185541-SA130 ORD-185540 ORD-185539 ORD-179935 ORD-170032-SA5200 ORD-158860

This report is subject to the terms and conditions as set forth on the website. For more details, please refer to the terms and conditions at zimas.lacity.org (*) - APN Area is provided "as is" from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

zimas.lacity.org | planning.lacity.org City of Los Angeles ZIMAS INTRANET LARIAC5 2017 Color-Ortho 02/25/2019 Department of City Planning

Address: 741 S PACIFIC AVE Tract: CENTRAL HOME PLACE Zoning: C2-2D-CPIO APN: 7454003021 Block: 1 General Plan: Community Commercial PIN #: 015B197 649 Lot: 25 Arb: None

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