Onecommand Is Excited to Offer Turn-Key, Multi-Channel Campaign Resources to Support Our Seasonal Recommendations

OneCommand is excited to offer turn-key, multi-channel campaign resources to support our seasonal recommendations. The content provided is designed specifically to help you deliver consistent messaging across all marketing channels. Using a multi-channel approach, you’ll not only increase your reach, but also your response. Don’t forget to take advantage of the added social and PR resources that OneCommand provides. To request a press template and view release guidelines, go to www.onecommand.com/campaignpr.

Visit our online order form at www.onecommand.com/campaigntoolkit today to get your campaign started!

Take Advantage of a October 2014 Tool Kit OneCommand Seasonal Columbus Day Campaign this Month! Sweetest Day OCT Halloween Your customers and prospects are Daylight Saving Time overwhelmed with special offers and savings Fall Car Care Tips coupons. So, why not deliver something Did You Know? Breast Cancer different; something that is creative and Awareness compelling with eye-catching graphics?

Seasonal campaigns are a great way to attract and entice your customers and prospects. No matter what your goals are, you can drive traffic in sales or service, raise community awareness and participation, or simply keep your dealership’s brand top-of-mind.

Each month OneCommand delivers a collection of campaign resources to help you do just that. This month offers a variety of opportunities to Planning Ahead get involved in your community and leverage seasonal activities to drive Look for these campaigns: additional traffic and revenue. Consider which campaigns best fit your November dealership’s unique goals and start delivering results today! Veterans Day Thanksgiving Black Friday Return On Investment Cyber Monday NJ Dealer Offered Columbus Day Savings: 596 ROs for $151K in Service Drive for Your School Revenue and 30 Vehicle Sales. Did You Know? Express Service December MI Dealer Shared Halloween Savings: 883 ROs for $113K in Service Happy Holidays Revenue and 48 Vehicle Sales. Merry Christmas Happy New Year New Model Event FL Dealer Reminded Customers About Daylight Toy Drive Saving Time: 630 ROs for $379K in Service Revenue Did You Know? Holiday Road and 19 Vehicle Sales. Trip Tips

VOICE EMAIL TEXT MAIL SOCIAL PR NEWSLETTER

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected] ©2014 OneCommand Monitor, Engage, and Grow Your Online Community In today’s world, most sentences end with, “let me Google it.” Internet-savvy consumers are getting smarter with their choices by using comments, likes, and reviews about a manufacturer’s vehicles and local dealerships. Do you know what prospects are encountering when visiting your social media and review sites? Are they opting to visit your competitor because your online presence is tarnished? OneCommand’s Social RootsTM is a turn-key solution that monitors, engages, and grows your positive presence to improve your online reputation.

BENEFITS OF SOCIAL ROOTSTM • Deliver a consistent message across all digital • Reply to reviews and comments in real-time, marketing and social channels. ensuring customers’ needs are met, issues are • Build a positive online presence to stand out resolved, and kind words are recognized. from your competition. • Target ads to buyers who are most likely to • Add fans, and learn what engages and purchase, ultimately saving advertising dollars influences them to act. and increasing your social media ROI.

Now is the perfect time to start planning your direct mail marketing strategy. Your dealership can drive additional sales and service traffic, and increase revenue by delivering powerful and targeted Direct Mail messaging.

Check out OneCommand’s Seasonal Direct Mail. You can customize each piece with your own offers, incentives, and messaging. Plus, each piece is personalized with specifics about your dealership.

So, what are you waiting for? Start planning your Direct Mail campaign today. To get started, please contact us at [email protected].

ORDERS DUE BY OCTOBER 8TH.

Hello, this is [Name], the [Title] at [Dealership]. Did you know Columbus Day wasn’t declared a federal holiday until 1937? According to History.com, President Franklin D. Roosevelt proclaimed the day a national holiday after intense lobbying by the Knights of Columbus. The holiday was originally observed every October 12th, but was then fixed to be celebrated on the second Monday in October. Again, this is [Name] and these Columbus Day facts were provided by [Dealership]. If you have any questions, our phone number is [Phone]. I hope you have a great day!

Subject Line: Discover Direct Mail is an additional cost. %%Dealer_Name%% for Columbus Day Get started today by contacting [email protected].

[Insert Dealership Name] History Fact: Columbus Day was declared a federal holiday in 1937. ?s. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160 www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected] ©2014 OneCommand COLUMBUS DAY

ORDERS DUE BY OCTOBER 8TH.

Discover exclusive savings at [Dealership] this Columbus Day. Contact us for more TIP 1 details. [Link to Special Page] Share Information and Details About At [Dealer Handle] this Columbus Day, discover exclusive savings! Contact us for Your Campaign more details. [Link to Special Page]

Do you know the origins of Columbus Day in the United States? Find out more! TIP 2 [Link to Columbus Day History, such as: http://ow.ly/n1j8u] Provide the History of Find out the origins of Columbus Day in the United States. [Link to Columbus Day Columbus Day History, such as: http://ow.ly/n1j8u]

Get the real story on Christopher Columbus. [Link to Video about Christopher TIP 3 Columbus, such as: http://ow.ly/n1kdn] Leverage Online Find out the background on Christopher Columbus’ discovery. [Link to Video about Content Christopher Columbus, such as: http://ow.ly/n1kdn]

TIP 4 Do you celebrate Columbus Day? Post your comments and photos here. Ask Customers to Engage in Do you have any special Columbus Day celebrations? Use the hashtag Conversation #COLUMBUSDAY to post your comments.

Columbus Day marks the anniversary of Christopher Columbus’ arrival in the TIP 5 Americas on October 12th, 1492. Post Interesting Facts, Figures & Did you know that Columbus Day marks the anniversary of Christopher Columbus’ Stats arrival in the Americas on October 12th, 1492?

Post a video featuring your dealership’s Voice of Authority, such as the General Manager. The content of the video should promote your Columbus Day campaign with specifics about in-store specials.

Promote your Columbus Day campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

Hello. This is [Name], the [Title] at [Dealership]. Did you know the first Sweetest Day was on October 8th, 1921? The holiday was originally started to showcase sweet treats on “The Sweetest Day of the Year,” but has grown into a second Valentine’s Day. The entire team at [Dealership] would like to wish you a very happy Sweetest Day on October 18th. Again, this is [Name] and our phone number is [Phone]. Have a sweet and happy Sweetest Day!

Subject Line: Stay Sweet at Direct Mail is an additional cost. %%Dealer_Name%% Get started today by contacting [email protected].

[Insert Dealership Name] would like to wish you a sweet and happy Sweetest Day. ?s. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 148 www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected] ©2014 OneCommand SWEETEST DAY

We’ve got sweet deals for our sweetest customer ... YOU! Stop by and help us TIP 1 celebrate Sweetest Day on October 18th. [Link to Specials Page] Share Information and Details About To celebrate Sweetest Day on October 18th, we’re offering sweet deals for our Your Campaign sweetest customer ... YOU! [Link to Specials Page]

Sweetest Day was created by a committee of confectioners in 1921 in Cleveland, TIP 2 Ohio. Read more. [Link to History Article, such as: http://ow.ly/zIBej] Provide History of Did you know a committee of confectioners in 1921 in Cleveland, Ohio created Sweetest Day Sweetest Day? Read more. [Link to History Article, such as: http://ow.ly/zIBej]

TIP 3 How do you celebrate Sweetest Day? Post your comments and photos here. Ask Customers to Engage in What is the best Sweetest Day gift you have ever received? Use the hashtag Conversation #SWEETESTDAYGIFT to post your comments.

Looking for ways to celebrate Sweetest Day on October 18th? Here are 5 sweet TIP 4 and simple ways. [Link to Celebration Article, such as: http://ow.ly/zIF0v] Share Online Here are 5 sweet and simple ways to celebrate Sweetest Day on October 18th. Content [Link to Celebration Article, such as: http://ow.ly/zIF0v]

Did you know that 80% of Hallmark’s Sweetest Day cards have a love or romance TIP 5 theme? Post Interesting Facts, Figures & According to Hallmark, 80% of their Sweetest Day cards have a love or romance Stats theme.

Post a video featuring your dealership’s Voice of Authority, such as the General Manager. The content of the video should promote your Sweetest Day campaign with specifics about in-store specials.

Promote your Sweetest Day campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

ORDERS DUE BY OCTOBER 28TH.

Hello, this is [Name], the [Title] at [Dealership]. Did you know the most popular Halloween candy is Reese’s? Chocolate is the name of the game for Halloween candy with six of the top 10 Halloween candies being made up of the sweet treat. The team at [Dealership] hopes you have a very chocolaty and safe Halloween this year. If you have any questions, our phone number is [Phone]. Again, this is [Name] and we hope you have a happy and safe Halloween!

Subject Line: Have a Spooky Time at Direct Mail is an additional cost. %%Dealer_Name%% Get started today by contacting [email protected].

[Insert Dealership Name] would like to wish you a happy and safe Halloween. ?s. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 144 www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected] ©2014 OneCommand HALLOWEEN

ORDERS DUE BY OCTOBER 28TH.

Don’t get spooked by our extraordinary Spooky Savings! Stop by [Dealership] to TIP 1 celebrate Halloween with a new vehicle! [Link to Specials Page] Share Information and Details About Stop by [Dealership] to celebrate Halloween with our extraordinary Spooky Your Campaign Savings! [Link to Specials Page]

Halloween origins date back 2,000 years to when people believed the dead returned TIP 2 as ghosts on October 31st. [Link to History Video, such as: http://ow.ly/zIFW7] Provide the History Halloween origins date back 2,000 years to when people believed the dead returned of Halloween as ghosts on October 31st. [Link to History Video, such as: http://ow.ly/zIFW7]

What are you dressing up as for Halloween? Share your comments and photos TIP 3 here. Ask Customers to Engage in Show us your fun Halloween costumes. Use the hashtag #HALLOWEENCOSTUME Conversation to post your photos.

Watch these funny Halloween clips to get into the Trick or Treat spirit. [Link to TIP 4 Funny Trick or Treat Videos, such as: http://ow.ly/n3nRX] Share Entertaining Get into the Trick or Treat spirit with these funny clips. [Link to Funny Trick or Treat Content Videos, such as: http://ow.ly/n3nRX]

Did you know trick or treating has been a customary Halloween tradition since the TIP 5 early 1950s in the United States? Post Interesting Facts, Figures & In the United States, trick or treating has been a customary Halloween tradition Stats since the early 1950s.

Post a video featuring your dealership’s Voice of Authority, such as the General Manager. The content of the video should promote your Halloween campaign with specifics about in-store savings.

Promote your Halloween campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

ORDERS DUE BY OCTOBER 29TH.

Hello, this is [Name], the [Title] at [Dealership.] It’s time to fall back and gain an hour! This is a friendly reminder to set all of your clocks back one hour at 2:00 a.m. on Sunday, November 2nd. The service team at [Dealership] is available to assist with any questions you have about adjusting the clock in your vehicle. Our phone number is [Phone]. Enjoy your fall and we look forward to seeing you soon.

Subject Line: Daylight Savings Direct Mail is an additional cost. Reminder from %%Dealer_Name%% Get started today by contacting [email protected].

[Insert Dealership Name] Reminder: Set ur clocks back one hour at 2:00 a.m. Sunday 11/2/14. ?s. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160 www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected] ©2014 OneCommand DAYLIGHT SAVING TIME

ORDERS DUE BY OCTOBER 29TH.

Don’t forget to set your clocks back one hour on November 2nd! Need help with TIP 1 your vehicle’s clock? Contact [Dealership] and we’ll help! [Link to Contact Us Page] Share Information and Details About Don’t forget to fall back & set ur clocks back 1 hour on November 2nd! Need help w/ Your Campaign ur vehicle’s clock? Contact [Dealership] and we’ll help! [Link to Contact Us Page]

Daylight Saving Time reminds us to rotate our clocks, but it’s also a perfect time to TIP 2 save on service with [Dealership]’s exclusive Service Savings. [Link to Specials Page] Promote In-Store Daylight Saving Time is a time to turn back clocks, but it’s also a time to save at Service Savings [Dealer Handle] with our exclusive Service Savings. [Link to Specials Page]

TIP 3 Why do we fall back? [Link to Daylight Saving History, such as: http://ow.ly/n3JJg] Share Additional Do you know why we fall back? [Link to Daylight Saving History, such as: Content http://ow.ly/n3JJg]

What are your tricks for remembering to set your clocks back? Post your comments TIP 4 and photos here. Ask Customer to Engage How do you remember to set your clocks back? Use the hashtag #ROTATE to post in Conversation your tips.

The modern idea of daylight saving was first proposed in 1895 and was first TIP 5 implemented during the First World War. Post Interesting Facts, Figures & The modern idea of daylight saving was first proposed in 1895 and was first Stats implemented during the First World War.

Post a video featuring your dealership’s Voice of Authority, such as the Service Manager. The content should promote your Daylight Saving Time campaign and remind customers of the time change.

Promote your Daylight Saving Time campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

Hello. I’m [Name], the [Title] at [Dealership]. Did you know heat, humidity, and heavy traffic may have taken their toll on your vehicle during the summer months? The National Safety Commission advises changing your vehicle’s oil, as well as checking your vehicle’s tire tread, fluid levels, battery, and wiper blades to ensure it is in top-running condition. This helpful automotive tip was brought to you by [Dealership] and our phone number is [Phone]. Again, this is [Name], and I hope you have a great autumn.

Subject Line: Get Ready for Fall at Direct Mail is an additional cost. %%Dealer_Name%% Get started today by contacting [email protected].

National Safety Commission Fall Tip: check tires, battery and fluids. [Insert Dealership Name] [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 159 www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected] ©2014 OneCommand FALL CAR CARE TIPS

It’s time to prep your vehicle for fall at [Dealership]. Don’t forget to inspect ur tires, TIP 1 belts, hoses, brakes, and fluids. Schedule service today! [Link to Scheduler Page] Share Information and Details About It’s that time of year again at [Dealer Handle]; time to prep ur vehicle 4 fall. We’ll Your Campaign inspect ur tires, belts, brakes, & fluids. Schedule today! [Link to Scheduler Page]

Is your vehicle trying to tell you something? Take a listen. [Link to Fall Vehicle TIP 2 Maintenance, such as http://ow.ly/nhK1c] Leverage Online What’s that noise? Your vehicle is trying to tell you something. Find out what. [Link Content to Fall Vehicle Maintenance, such as http://ow.ly/nhK1c]

Stop by [Dealership] and take advantage of our fall car care specials. [Link to TIP 3 Specials Page] Promote In-Store You don’t want to miss [Dealer Handle]’s fall car care specials. [Link to Specials Service Savings Page]

Get your vehicle ready for fall with these car care tips. [Link to Fall Car Care Tips, TIP 4 such as: http://goo.gl/MGzEWn] Leverage Online These tips will help you get your vehicle ready for fall. [Link to Fall Car Care Tips, Content such as: http://goo.gl/MGzEWn]

If you have to use your spare tire, keep your speed under 50 mph and use it only TIP 5 for a limited distance. Post Interesting Facts, Figures & When using your vehicle’s spare tire, keep your speed under 50 mph and only use Stats it for a limited distance.

Post a video featuring your dealership’s Voice of Authority, such as the Service Manager. The content of the video should promote your Fall Car Care Tips with specifics about in-store service savings.

Promote your Fall Car Care Tips by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

Hello. I’m [Name], the [Title] at [Dealership]. Do you know the facts about breast cancer? According to the American Cancer Society, about 1 in 8 U.S. women will develop breast cancer in their lifetime. To combat this disease, the organization recommends early detection and the best way to find breast cancer early is to get screened. Women should have a breast exam at least every 3 years between the ages of 20 and 39, and every year starting at age 40. If you have any questions, our phone number is [Phone]. Again, this is [Name] and I hope you have a great day.

Subject Line: %%Dealer_Name%% Direct Mail is an additional cost. Provides Breast Cancer Awareness Facts Get started today by contacting [email protected].

[Insert Dealership Name] Fact: 1 n 8 U.S. women will develop breast cancer n their lifetime. ?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160 www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected] ©2014 OneCommand DID YOU KNOW? BREAST CANCER AWARENESS

Help [Dealership] put an end to breast cancer. We’ll be donating [Amount] for every TIP 1 [Service] this month. Contact us for more information. [Link to Contact Us Page] Share Information and Details About Help [Dealer Handle] put an end to breast cancer. We’ll be donating [Amount] for Your Campaign every [Service] this month. Contact us for more info. [Link to Contact Us Page]

1 in 8 U.S. women will develop breast cancer in their lifetime. Find out more about TIP 2 breast cancer. [Link to Information Site, such as: http://ow.ly/zLAYQ] Share Online Did you know 1 in 8 U.S. women will develop breast cancer in their lifetime? Find Content out more. [Link to Information Site, such as: http://ow.ly/zLAYQ]

Have you or a loved one been affected by breast cancer? Share your story. Post TIP 3 your photos and comments here. Ask Customers to Engage in Has breast cancer affected you or a loved one? Share your story here. Use the Conversation hashtag #BREASTCANCER to post your comments.

It is estimated that more than 2,000 new cases of male breast cancer will be TIP 4 diagnosed in 2014. Learn more. [Link to Article, such as: http://ow.ly/zLCay] Leverage Online In 2014, it is estimated that more than 2,000 new cases of male breast cancer will Content be diagnosed. Learn more. [Link to Article, such as: http://ow.ly/zLCay]

According to the American Cancer Society, there are more than 2.8 million breast TIP 5 cancer survivors in the United States. Post Interesting Facts, Figures & At this time, there are more than 2.8 million breast cancer survivors in the United Stats States, according to the American Cancer Society.

Post a video featuring your dealership’s Voice of Authority, such as the General Manager. The content should promote you Did You Know? Breast Cancer Awareness campaign with specifics about your fundraising drive.

Promote your Did You Know? Breast Cancer Awareness campaign and fundraising drive by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate.