USA TRAVEL SHOW 2019 Welcome by
Karin Gert Nielsen CEO, Atlantic Link and Managing Director, Discover America Denmark
Dear friends and colleagues,
A warm welcome to all of you to the annual USA Travel Show, the only and largest USA Travel Show for the travel industry in Scandinavia.
We have the honor of welcoming the U.S. Ambassador to the Kingdom of Denmark, Ms. Carla Sands, who will officially declare the show open.
I also want to extend a very warm welcome to the President and CEO from U.S. Travel Association, Mr. Roger Dow, who will be visiting for the first time, as well as Ms. Anne Madison, Chief Strategy and Communications Officer for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States.
USA is the leading long-haul destination for Scandinavian travelers with almost 1.5 million visitors. The figures for 2018 show us that the interest and demand continue in terms of visitation but also in terms of connectivity. We see an increase in direct flights to the States, both from our capital cities but also from local airports.
This is the eighth year in a row that we are organizing this event. Every year, we are trying to raise the bar to meet your expectations.
We listen carefully to your feedback, and this year is no exception. We have expanded the show to a full day program, including a Business Forum – “The Transformative Powers of Tourism - global views on how tourism is changing the world” for industry executives from the U.S. and Scandinavia, including Key Note speakers from U.S. Travel Association and Brand USA.
On behalf of Discover America, we thank you for your support and look forward to an exciting day.
Karin Gert Nielsen CEO, Atlantic Link and Managing Director, Discover America
1 Welcome by
Roger J. Dow President & CEO, U.S. Travel Association
Dear friends and colleagues of the Nordic region,
I am so excited to be here with you all at the USA Travel Show. This marks my first visit to Denmark, and I can’t wait to experience a part of the beautiful Scan- dinavian region.
Representing all components of America’s travel industry, U.S. Travel Association works to grow travel to and within the United States by advancing policy that enhances the travel experience, improves efficiency, bolsters security and better connects America to the world. Through signature events, we unite our industry with each other - and with our colleagues from across the globe.
Alongside Brand USA, we look forward to welcoming the world to IPW, June 1-5, in Anaheim, California. Over the course of five days, more than 6,000 buyers, suppliers and media from over 70 countries will conduct business and strength- en professional relationships, generating $4.7 billion in future travel to the U.S.
Visit Anaheim, Visit California and their regional partners are busy preparing to provide you a truly memorable experience, fully immersed in the California lifestyle. Anaheim - a city fueled by non-stop reinvention - is ready to share the new sights, sounds and flavors since IPW was last held there in 2007. From opening night at the Disneyland Resort® to the closing festivities at Knott’s Berry Farm - prepare to be surprised and transformed.
As the leading long-haul destination for Scandinavian travelers, America hopes to continue to captivate your interest as you explore all we have to offer.
On behalf of U.S. Travel Association, thank you to our partners at Discover America and across the Nordic region - we are truly appreciative for all you do for travel and hope to see many of you again at IPW in Anaheim, California in June.
Roger J. Dow President & CEO, U.S. Travel Association
2 Welcome by
Anne Madison Chief Strategy & Communications Officer, Brand USA
Dear friends, colleagues and partners,
On behalf of Brand USA, the destination marketing organization for the United States, welcome to the USA Travel Show.
I am excited to join you here in Copenhagen to share some of the many ways we are inspiring travelers to visit the USA. Brand USA has the privilege of being singularly focused on marketing the USA as the world’s premier international travel destination – and we are as confident and energized as ever to promote travel from Scandinavia to the United States.
Our friends at Discover America Denmark continue to excel in their mission by producing the most prominent business-to-business workshop in Scandinavia dedicated to USA travel for travel-trade professionals and media representa- tives. Last year’s USA Travel Show featured a record-setting 57 exhibitors rep- resenting a wide array of destinations in the USA, with over 250 travel trade and media from Scandinavia. This year promises to demonstrate continued growth and success, and I am particularly excited to join Carla Sands, U.S. Ambassador to the Kingdom of Denmark, for the opening of this year’s show.
The USA remains the leading long-haul destination for Scandinavian travelers, who continually tell us that they are drawn to the USA because of the vast range and diversity of our destinations and experiences, as well as the people of the United States who love to welcome travelers throughout the world.
Together, we are marketing the USA!
Anne Madison Chief Strategy and Communications Officer, Brand USA
3 Contents 05 Discover America Denmark 06 Program 07 Market overview 12 Exhibitor presentations 23 Floor plan 25 IPW 2019
4 Discover America Denmark
Discover America Denmark is a non-profit travel industry organization working to promote USA as the premier travel destination to the Danish travel industry and consumers.
The annual USA Travel Show is our premier event, as well as various local events and workshops throughout the year, including our 4th of July celebration with the U.S. Embassy. We assist our American and local suppliers in organizing roadshows, sales missions and other industry related events.
Our website is your window to the travel industry and media, all members have free access to upload press releases, newsletters and other relevant informa- tion. Read more on discoveramerica.dk
2019 membership fees:
Travel Agencies: DKK 2,000 U.S. Suppliers: USD 500 Scandinavian Suppliers: DKK 3,000 Individual Members: DKK 300 Media: DKK 300 The Board of Directors for Discover America Denmark
Chairman: Jesper Ewald, Head of Product and Purchasing Department, FDM Travel
Managing Director: Karin Gert Nielsen, Managing Director, Atlantic Link
Board members: Christian Willumsen, Production and Marketing Manager, USA Rejser Jens Vestergaard, Sales Manager, KLM, Air France, Delta Airlines Jesper Klausholm, Marketing Manager, Billund Airport Lonni Gulliksen, Managing Director, Congress Consulting Management Group Michael Jensen, Managing Director, Pacific Tours Thomas Elsgaard, Production Manager, Profil Rejser Bjarke Frederiksen, Head of Commercial Section, U.S. Embassy Frank Nordbjerg Olesen, Head of Sales, Norwegian Michael Hansen, Head of Sales Denmark, SAS Sigridur Hellen Sveinsdóttir, Sales Manager Denmark, Icelandair
5 Program
9:00 AM - 12:00 PM Press Conferences 9:00 AM - 9:45 AM Philadelphia CVB 10:00 AM - 10:45 AM U.S. Travel Association, Brand USA 11:00 AM - 11:45 AM Travel Oregon
1:00 PM - 1:45 PM Exhibitor Briefing and Market update
2:00 PM - 4:00 PM Business Forum: “The Transformative Powers Of Tourism - global views on how tourism is changing the world”
U.S. Suppliers: USD 500 5:00 PM - 6:00 PM Registration opens for Travel/Trade & Media Individual Members: DKK 300 Media: DKK 300 6:00 PM - 6:30 PM Official Opening of USA Travel Show 2019
Welcome speech by: Karin Gert Nielsen, Managing Director, Discover America Denmark Carla Sands, U.S. Ambassador to the Kingdom of Denmark Roger J. Dow, President and CEO, U.S. Travel Association Anne Madison, Chief Strategy & Communications Officer, Brand USA
6:30 PM - 9:30 PM Free Flow B2B Workshop
7:30 PM America Streetfood Buffet
9:30 PM - 10:00 PM Prize Draw and Farewell
6 Market Overview Denmark, Sweden, Norway, Finland, Iceland & The Baltics
Population
- 32.7 million (Nordic region – Scandinavia, Finland, Iceland & The Baltics)
- 26.4 million (Denmark, Sweden, Norway, Finland)
- 6.3 million (The Baltics – Estonia, Latvia, Lithuania, Iceland)
Total Area: 1,492,211 km² / 576,145 square miles
Language
- Each country throughout the region has its own native language
- English is the dominant second language, majority are fluent in English
Currency
- Denmark, Sweden, Norway and Iceland have maintained their own local currencies
- Finland & the Baltics have adopted the Euro
7 Political Situation
- Democratic elections held every 4-6 years
- All countries enjoy excellent international political and trade relations
- All countries except Norway are members of the EU
Economic Situation
Language - GDP growth rate in 2018: 2.1% - Inflation: 1.7% - Each country throughout the region has its own native language - Average unemployment rate: 5.3% - English is the dominant second language, majority are fluent in English - Unemployment rate EU: 6.8
Demographics
- Well-educated and live in urban areas, mainly around the capitals and secondary cities
- Copenhagen and Southern Sweden are the most densely populated areas
8 USA Workshop 9 in the world) (one of thehighestpenetrations Internet penetration is and 12national holidays paidvacationof Easter: March/April Winter: February (Week 7-10) Christmas: December/January Fall: October Summer: June-August vacationKey periodsare: Six weeks Average householdincome (2adults,2kids):
$90,489 96 %
trip time113days Advance decision to theU.S. in2017 travelers 1,430,282 Inflation: GDP growth rate in 2018: 1.7 % 2.1 %
Unemployment rate Nordic region (average): Advance decision Copenhagen and trip time 113 days Southern Sweden 5.3 % are the most densely populated areas EU: 6.8 %
10 ArrivalsDenmark, Sweden, to the Norway, USA Finland, Period Iceland January & the Baltics - May 2018
Country/Year Jan-May Jan-May Diff. Population % Travel to 2018 2017 U.S. Denmark 126.197 124.534 1,3% 5.701.411 2,2%
USA Workshop Sweden 209.802 211.681 -0,9% 9.888.545 2,1% Norway 110.266 111.838 -1,4% 5.291.208 2,1% Finland 60.321 63.463 -5,0% 5.541.511 1,1% Iceland 26.429 25.108 5,3% 332.580 7,9% The Baltics 241.352 30.811 683,3 % 6.067.217 4,0% Total area 774.367 567.435 36,5% 32.822.472 2,4%
Italy 369.531 352.369 4,9% 57.679.825 0,6% France 686.058 633.320 8,3% 59.551.227 1,2% Germany 773.092 771.107 0,3% 83.029.536 0,9% UK 1.695.853 1.641.262 3,3% 59.467.790 2,9%
Period Total Year 2017 Arrivals to the USA Country/Year 2017 2016 Diff. Population % Travel to U.S. Denmark 332,987 327,074 1.8% 5,701,411 5.8% Sweden 522,211 560,581 -6.8% 9,888,545 5.3% Norway 287,407 278,000 3.4% 5,291,208 5.4% Finland 145,717 150,704 -3.3% 5,541,511 2.6% Iceland 66,357 57,856 14,7% 332,580 20.0% The Baltics 75,603 69,521 8,7% 6,067,217 1.2% Total area 1,430,282 1,443,736 -6.5% 32,822,472 4.4%
Italy 1,032,107 988,860 4.4% 57,679,825 1.8% France 1,667,506 1,641,152 1.6% 59,551,227 2.8% Germany 2,080,425 2,046,288 1.7% 83,029,536 2.5% UK 4,482,707 4,587,092 -2.3% 59,467,790 7.7% 11 Source: U.S. Department of Commerce Exhibitor Presentations
Stand
Air Canada 53 Natalia Strauss [email protected]
Air France /KLM /Delta Air Lines 39 Christian Dottorini christian.dottorini@klm.com
Alamo Rent A Car 20 Paul Stanley [email protected]
Alaska Railroad 27 Heather Dudick [email protected]
Alaska Travel Connections LLC 33 Isabelle Bornemann [email protected]
American Tours International 31 Helle Faircloth [email protected]
12 Exhibitor Presentations
Stand
American Trails Magazine 54 Jonas Henningsson [email protected]
Arizona Office of Tourism 45 Becky Blaine [email protected]
Avis Budget Group EMEA Walk-in Leif Eddy Iversen [email protected]
Bloomington CVB 25 Karin Gert Nielsen [email protected]
British Airways/ American Airlines /Iberia 42 Klaus Bigum [email protected]
Choose Chicago 21 Paul Nowak [email protected]
13 Exhibitor Presentations
Stand Stand
American Trails Magazine 54 Condor 32 Jonas Henningsson Pamela Pizarro [email protected] [email protected]
Arizona Office of Tourism 45 Cruise America & Canada RV Rentals 46 Becky Blaine Tracy Thompson [email protected] [email protected]
Avis Budget Group EMEA Walk-in EagleRider Motorcycle Rentals & Tours 35 Leif Eddy Iversen Tim Orr [email protected] [email protected]
Bloomington CVB 25 Expedia TAAP 47 Karin Gert Nielsen Lisa Mattson [email protected] [email protected]
British Airways/ American Airlines /Iberia 42 Experience Kissimmee 17 Klaus Bigum Guenter Weirich [email protected] [email protected]
Choose Chicago 21 Explore Fairbanks 26 Paul Nowak Elke Handschug-Brosin [email protected] [email protected]
14 Exhibitor Presentations
Stand
FiniVin 28 Fini Thomsen [email protected]
Greater Miami and the Beaches 15 Johnny Gardsäter [email protected]
Hawaii Tourism Europe 1 Niamh Thompson [email protected]
Hotelbeds Group 13 Peter Jones [email protected]
Icelandair 22 Sigríður Hellen Sveinsdóttir [email protected]
Las Vegas CVA 44 Helene Hofverberg [email protected]
15 Exhibitor Presentations
Stand Stand
FiniVin 28 Los Angeles 37 Fini Thomsen Johnny Gardsäter [email protected] [email protected]
Greater Miami and the Beaches 15 Mammoth Lakes Tourism 34 Johnny Gardsäter Michael Vanderhurst [email protected] [email protected]
Martin Schmidtsdorff [email protected] Hawaii Tourism Europe 1 Niamh Thompson [email protected] Marseilles Hotel, Dorchester Hotel 15 & Suites of Dorchester Sus Olsen Beltran Hotelbeds Group 13 [email protected] Peter Jones [email protected]
Massachusetts Office of Travel & Tourism 19 Nancy Gardella Icelandair 22 [email protected] Sigríður Hellen Sveinsdóttir [email protected] Karin Gert Nielsen [email protected]
Las Vegas CVA 44 Helene Hofverberg Meet Minneapolis 18 [email protected] Casey Kluver [email protected]
16 Exhibitor Presentations
Stand
Memphis & Mississippi 8 David Nicholson [email protected]
New World Travel 9 Jeff Karnes [email protected]
North Coast Tourism Council 40 Richard Strom [email protected]
Norwegian 49 Frank Nordbjerg [email protected]
Philadelphia CVB 24 Svetlana Yazovskikh [email protected]
Karin Gert Nielsen [email protected]
17 Exhibitor Presentations
Stand Stand
Memphis & Mississippi 8 Radisson Hotel Group 50 David Nicholson Michael Grønbæk [email protected] [email protected]
New World Travel 9 Rocky Mountaineer 48 Jeff Karnes Martin Schmidtsdorff [email protected] [email protected]
North Coast Tourism Council 40 Rocky Mountain Holiday Tours 29 Richard Strom Chris Pilley [email protected] [email protected]
Norwegian 49 Salin U.S. Imports Group 2 Frank Nordbjerg Søren Salin [email protected] [email protected]
Philadelphia CVB 24 SAS Walk-in Svetlana Yazovskikh Michael Hansen [email protected] [email protected]
Karin Gert Nielsen [email protected] The Beaches of Fort Myers & Sanibel 14 Henrik Koch [email protected]
18 Exhibitor Presentations
Stand
The Countryside of Philadelphia 23 Colleen Selner [email protected]
The Great American West 30 Hanna Johansson [email protected]
Travel Oregon 3 Lorna Davis [email protected]
Martin Schmidtsdorff [email protected]
Travel Portland 4 Karen Viehoever [email protected]
Travel South incl: 5,6,7 Alabama Tourism Department Atlanta CVB Kentucky ACVB Peter Hannaford [email protected]
19 Exhibitor Presentations
Stand Stand
The Countryside of Philadelphia 23 TravelNevada 43 Colleen Selner Christian Passink [email protected] [email protected]
The Great American West 30 United Airlines 53 Hanna Johansson Robin Schoug [email protected] [email protected]
Travel Oregon 3 Universal Parks & Resorts 11 Lorna Davis Grant Daley [email protected] [email protected]
Martin Schmidtsdorff [email protected] U.S. Embassy in Denmark 51 Kristyna Rabassa [email protected] Travel Portland 4 Karen Viehoever [email protected] U.S. Travel Association/IPW 52 Malcolm Smith [email protected] Travel South incl: 5,6,7 Alabama Tourism Department Atlanta CVB Kentucky ACVB Peter Hannaford [email protected]
20 Exhibitor Presentations
Stand
Visit Anchorage 27 Dawn Campbell [email protected]
Visit California 38 Ashley Abney [email protected]
Martin Schmidtsdorff [email protected]
Visit Orlando 10 Rukhsana Timmis [email protected]
Visit Sacramento Walk-in Nick Leonti [email protected]
Visit Tampa Bay 16 Josephine Ando [email protected]
21 Exhibitor Presentations
Stand Stand
Visit Anchorage 27 Visit West Hollywood 36 Dawn Campbell Tom Kiely [email protected] [email protected]
Martin Schmidtsdorff [email protected] Visit California 38 Ashley Abney [email protected] Walt Disney World 12 Martin Schmidtsdorff Nicholas Bosteen [email protected] [email protected]
Visit Orlando 10 Yosemite Mariposa County 41 Rukhsana Timmis Jonathan Farrington [email protected] [email protected]
Martin Schmidtsdorff [email protected] Visit Sacramento Walk-in Nick Leonti [email protected]
Visit Tampa Bay 16 Josephine Ando [email protected]
22 Floor Plan
California North+West
53 Air Canada 17 Experience Kissimmee 39 Air France/KLM/Delta Air Lines 26 Explore Fairbanks 20 Alamo Rent A Car 28 FiniVin 27 Alaska Railroad 15 Greater Miami and the Beaches 33 Alaska Travel Connections LLC 1 Hawaii Tourism Europe 31 American Tours International 13 Hotelbeds Group 54 American Trails Magazine 22 Icelandair 45 Arizona Office of Tourism 44 Las Vegas CVA Walk-in AVIS Budget Group EMEA 37 Los Angeles 25 Bloomington Convention and Visitors Bureau 34 Mammoth Lakes Tourism 42 British Airways / American Airlines / Iberia 15 Marseilles Hotel, Dorchester Hotel 21 Choose Chicago & Suites of Dorchester 32 Condor 19 Massachusetts Office of Travel & Tourism 46 Cruise America & Canada RV Rentals 18 Meet Minneapolis 35 EagleRider Motorcycle Rentals & Tours 8 Memphis & Mississippi 47 Expedia TAAP 9 New World Travel
23 East Florida
17 Experience Kissimmee 40 North Coast Tourism Council 11 Universal Parks & Resorts 26 Explore Fairbanks 49 Norwegian 51 U.S. Embassy in Denmark 28 FiniVin 24 Philadelphia CVB 52 U.S. Travel Association/IPW 15 Greater Miami and the Beaches 50 Radisson Hotel Group 27 Visit Anchorage 1 Hawaii Tourism Europe 48 Rocky Mountaineer 38 Visit California 13 Hotelbeds Group 29 Rocky Mountain Holiday Tours 10 Visit Orlando 22 Icelandair 2 Salin U.S. Imports Group Walk-in Visit Sacramento 44 Las Vegas CVA Walk-in SAS 16 Visit Tampa Bay 37 Los Angeles 14 The Beaches of Fort Myers and Sanibel 36 Visit West Hollywood 34 Mammoth Lakes Tourism 23 The Countryside of Philadelphia 12 Walt Disney World 15 Marseilles Hotel, Dorchester Hotel 30 The Great American West 41 Yosemite Mariposa County & Suites of Dorchester 3 Travel Oregon 19 Massachusetts Office of Travel & Tourism 4 Travel Portland 18 Meet Minneapolis 5,6,7 Travel South incl. Alabama, Atlanta, Kentucky 8 Memphis & Mississippi 43 Travel Nevada 9 New World Travel 53 United Airlines
24 Bringing the World to America® IPW 2019 CONNECT WITH US ipw.com | @ustravelipw | #ipw19 Join us in Anaheim, June 1-5
IPW is the travel industry’s premier international marketplace and the largest generator of travel to the U.S. - it is NOT a typical trade show. At IPW, buyers and sellers can conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips. In just three days of intensive DON’T MISS THIS pre-scheduled business appointments 1,000 U.S. Travel Organizations from ev- ery region in the United States and 1,300 international and domestic buyers conduct business negotiations that generates billions of dollars in future travel ONE-OF-A-KIND to the United States. www.ipw.com USA INBOUND TRAVEL TRADE SHOW, where the world’s top buyers and media The organizer, U.S. Travel Association, is USA’s national, non-profit organization meet with thousands of destinations, representing all components of the travel industry. With a mission to increase travel to and within the USA, U.S. Travel Association connect and assist mem- attractions and other U.S. travel suppliers. bers who promote U.S. travel, advocate policymakers and provide industry re- search. www.ustravel.org
APPOINTMENT SCHEDULING BEGINS IN MARCH
MORE INFORMATION AT IPW.COM
25 Bringing the World to America® CONNECT WITH US ipw.com | @ustravelipw | #ipw19
DON’T MISS THIS ONE-OF-A-KIND USA INBOUND TRAVEL TRADE SHOW, where the world’s top buyers and media meet with thousands of destinations, attractions and other U.S. travel suppliers.
APPOINTMENT SCHEDULING BEGINS IN MARCH
MORE INFORMATION AT IPW.COM
26 Mark your calendar! See you in 2020
American Travel Day at Fort Swanson’s 29th February, Osby, Sweden
FDM Travel USA Event 1st March, Copenhagen, Denmark
USA Travel Show 2020 2nd March, Copenhagen, Denmark
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