72nd Annual Report 2016-17 13

JLR CEO’S MESSAGE

Dear Shareholders, Our customers are at the heart of everything we do. Our passion and our purpose is to meet and exceed their aspirations; to delight them with experiences they will love for life.

We do not do ordinary. We do create spectacular, outstanding products.

Jaguar Land Rover is an innovative technology company. We are shaping the mobility revolution as we move from ‘ICE to ACE’ – from the internal combustion design excellence, modernity and elegance To deliver maximum efficiency and engine to autonomous, connected and combined with innovative inner values like effectiveness, the UK needs competitive electrified vehicles. the “Blade” system. political and economic conditions. It is free and fair trade, access to the best talents SUSTAINABLE, PROFITABLE GROWTH BUSINESS = PEOPLE globally and removing red tape that lead Our vehicles are in high demand. This fiscal It is the passion, imagination and to greater national prosperity. The EU is a year marks our seventh successive year of engagement of our people that drives our business opportunity. There is no credible growth. We reported retails of 604,009 units, future. At the end of the fiscal year Jaguar alternative. a 16 per cent increase year-on-year with Land Rover employed 40,265 people. revenues of GBP 24.3 billion and profit before THE FUTURE tax of GBP 1.6 billion. We encourage our people to advance their With significant global economic growth skills. More than 30 per cent take advantage forecasts for the coming years, we are PRODUCT PORTFOLIO of what is already the best range of lifelong cautiously optimistic that we can exploit the The compelling character of our products education schemes offered by the Jaguar growing premium demand. with the best British design and engineering Land Rover Academy and supported by integrity has won 213 awards this year. The Warwick Manufacturing Group and other At , we are committed Jaguar F-PACE won both the World Car of renowned universities. to growing our business responsibly the Year and the World Car Design of the and in ways that benefit broader society. Year award while Jaguar XF won the Golden I want to take the opportunity to thank all Creating our own future in the world we Steering Wheel award in Germany. our employees, dealers and business partners want to live in. for their contribution and commitment. In FY 16-17 we introduced the Jaguar F-PACE The pace of change has never been greater. and launched the Jaguar XE in the US and My special thanks go to Mr for Our aim is to set it. This is a time of great the all-new long wheelbase Jaguar XFL for the confidence he has placed in us and change. China. In November 2016 we revealed the the supervisory board, chaired by Jaguar I-PACE, our Battery Electric Vehicle Mr . Time for Jaguar Land Rover. (BEV) which will be available from next year. BREXIT AND GEOPOLITICAL LANDSCAPE Best Regards, Land Rover Discovery went on sale in We are a British company with global reach. Ralf Speth February 2017 - the world’s most capable We can continue to be the beating heart Mumbai, May 23, 2017 and most versatile SUV. In March 2017, of British manufacturing, the epicentre of we launched the Range Rover Velar, the premium car production. fourth Range Rover model, which defines