2019 Q3 Newspaper Toplines 12 Months External

Q4 2018 - Q3 2019 NIELSEN NATIONAL READERSHIP SURVEY Newspaper Toplines 2019 Q3 Newspaper Toplines 12 months external

ANNOTATIONS

Release of Nielsen Consumer and Media Insights Q4 2018 - Q3 2019

EMBARGO: Please note that this information is subject to an embargo - the figures must not be released into the public domain until midday on Thursday 21 November 2019. TITLE CHANGES: Canvas and Weekend Magazine are now Canvas/Weekend

FURTHER INFORMATION: If you have any questions regarding the Nielsen Consumer and Media Insights Survey report, please contact your Account Manager or the Nielsen Media Helpdesk 0800 457 226.

2 NIELSEN NATIONAL READERSHIP 2019 Q3 Newspaper Toplines 12 months external

HOW TO READ THIS DOCUMENT

Previous readership release period

This is the latest measurement period Q4 18 - Q3 19 (Oct 18 - Sept 19) Year on Year comparison

NEWSPAPER REPORT - NATIONAL AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18 POPULATION POTENTIALS (000s) 3860 3771 3680 (TOTAL 15+)

10737 10737 10867 SAMPLE SIZE (15+)

DAILY NEWSPAPERS - METROPOLITAN

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18 162 166 177 NEWSPAPER A 4.4% 4.5% 4.9%

This figure is the amount of people in New Zealand This figure is the number of people over the age of 15. (162,000) over the age of 15 that read a typical issue of Newpaper A It tells us that there were 3.86 million people aged in the latest readership period Q4 18 15+ years in New Zealand in the period Q4 18 - Q3 19 - Q3 19 (Oct 18 - Sept 19). (Oct 18 - Sept 19)

*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week.

Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days. For more information on these definitions please contact Nielsen.

YEAR ON YEAR COMPARATIVES Q4 18 - Q3 19

4 NIELSEN NATIONAL READERSHIP 2019 Q3 Newspaper Toplines 12 months external

READERSHIP NEWSPAPER REPORT - NATIONAL

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 3,940 3,940 3,860 (TOTAL 15+): SAMPLE SIZE 15+ 10,122 10,076 10,156

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

465 472 453 THE NEW ZEALAND HERALD 11.8% 12.0% 11.7% 47 45 46 WAIKATO TIMES 1.2% 1.1% 1.2% 149 152 148 THE DOMINION POST 3.8% 3.8% 3.8% 125 137 157 THE PRESS 3.2% 3.5% 4.1% 94 95 84 OTAGO DAILY TIMES 2.4% 2.4% 2.2%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

1,064 1,082 1,105 ALL DAILIES 27.0% 27.5% 28.6% 807 832 823 ALL METROPOLITANS 20.5% 21.1% 21.3%

NEWSPAPER REPORT - NATIONAL

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

334 326 357 ALL REGIONAL DAILIES (INCLUDING WAIKATO TIMES) 8.5% 8.3% 9.2%

DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE) AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

1,815 1,826 1,810 ALL DAILIES (WEEKLY COVERAGE) 46.1% 46.3% 46.9% 1,449 1,475 1,425 ALL METROPOLITANS (WEEKLY COVERAGE) 36.8% 37.4% 36.9% ALL REGIONAL DAILIES (INCL. WAIKATO TIMES 607 592 619 WEEKLY COVERAGE) 15.4% 15.0% 16.0%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

72 74 82 SUNDAY NEWS 1.8% 1.9% 2.1% 206 214 230 SUNDAY STAR TIMES 5.2% 5.4% 6.0% 314 317 328 HERALD ON SUNDAY 8.0% 8.1% 8.5%

6 NIELSEN NATIONAL READERSHIP 2019 Q3 Newspaper Toplines 12 months external

NEWSPAPER REPORT - NATIONAL

NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

374 CANVAS/WEEKEND (UNDUPLICATED) 9.5% 124 120 117 SPY (UNDUPLICATED) 3.2% 3.1% 3.0% 191 193 216 SUNDAY (UNDUPLICATED) 4.8% 4.9% 5.6% 217 213 206 SUNDAY TRAVEL (UNDUPLICATED) 5.5% 5.4% 5.4% 267 263 262 THE BUSINESS (UNDUP) 6.8% 6.7% 6.8% 316 310 257 TIMEOUT (UNDUPLICATED) 8.0% 7.9% 6.7% 379 347 270 TRAVEL (UNDUPLICATED) 9.6% 8.8% 7.0% 241 242 227 VIVA (UNDUPLICATED) 6.1% 6.1% 5.9% 23 20 19 WAIKATO TIMES MOTORTIMES (UNDUPLICATED) 0.6% 0.5% 0.5% 271 273 290 YOUR WEEKEND (UNDUPLICATED) 6.9% 6.9% 7.5%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

42 46 45 NORTH CANTERBURY NEWS 1.1% 1.2% 1.2%

NEWSPAPER REPORT - NORTHERN

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 2,170 2,170 2,120 (TOTAL 15+): SAMPLE SIZE 15+ 5,451 5,427 5,454

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

431 441 424 THE NEW ZEALAND HERALD 19.9% 20.3% 20.0% 47 45 46 WAIKATO TIMES 2.2% 2.1% 2.2%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

87 89 94 ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) 4.0% 4.1% 4.5%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

42 42 47 SUNDAY NEWS 1.9% 1.9% 2.2% 97 99 109 SUNDAY STAR TIMES 4.5% 4.6% 5.1%

8 NIELSEN NATIONAL READERSHIP 2019 Q3 Newspaper Toplines 12 months external

NEWSPAPER REPORT - NORTHERN

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

289 295 306 HERALD ON SUNDAY 13.3% 13.6% 14.4%

NEWSPAPER REPORT - CENTRAL

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 837 837 824 (TOTAL 15+): SAMPLE SIZE 15+ 2,208 2,216 2,281

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

132 134 136 THE DOMINION POST 15.8% 16.0% 16.6%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

107 99 115 ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) 12.8% 11.8% 13.9%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

15 19 18 SUNDAY NEWS 1.8% 2.3% 2.2% 55 56 61 SUNDAY STAR TIMES 6.6% 6.6% 7.4%

10 NIELSEN NATIONAL READERSHIP 2019 Q3 Newspaper Toplines 12 months external

NEWSPAPER REPORT - SOUTHERN

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 934 934 916 (TOTAL 15+): SAMPLE SIZE 15+ 2,463 2,433 2,421

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

125 137 157 THE PRESS 13.4% 14.7% 17.2% 93 95 84 OTAGO DAILY TIMES 10.0% 10.1% 9.2%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

94 94 103 ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) 10.1% 10.1% 11.2%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

15 13 17 SUNDAY NEWS 1.6% 1.4% 1.8% 53 59 60 SUNDAY STAR TIMES 5.7% 6.3% 6.6%

NEWSPAPER REPORT - AUCKLAND

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 1,268 1,263 1,238 (TOTAL 15+): SAMPLE SIZE 15+ 3,152 3,108 3,110

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

309 312 300 THE NEW ZEALAND HERALD 24.4% 24.7% 24.2%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

29 28 30 SUNDAY NEWS 2.3% 2.2% 2.4% 62 63 67 SUNDAY STAR TIMES 4.9% 5.0% 5.4% 204 210 212 HERALD ON SUNDAY 16.1% 16.6% 17.1%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

423 436 471 STUFF SUBURBAN GROUP (COMB AIR) 33.4% 34.5% 38.0%

12 NIELSEN NATIONAL READERSHIP 2019 Q3 Newspaper Toplines 12 months external

NEWSPAPER REPORT - AUCKLAND

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

475 486 510 STUFF SUBURBAN GROUP (WC) 37.4% 38.5% 41.2% 27 27 29 RODNEY TIMES 2.1% 2.1% 2.3% 70 69 74 CENTRAL LEADER 5.5% 5.5% 6.0% 37 41 46 EAST & BAYS COURIER 2.9% 3.2% 3.7% 67 69 65 EASTERN COURIER 5.3% 5.5% 5.2% 100 103 96 MANUKAU COURIER 7.9% 8.2% 7.8% 11 10 13 NORTH HARBOUR NEWS 0.9% 0.8% 1.1% 9 9 9 NOR-WEST NEWS 0.7% 0.7% 0.8% 61 66 84 NORTH SHORE TIMES 4.8% 5.3% 6.8% 20 19 24 PAPAKURA COURIER 1.6% 1.5% 1.9% 85 84 97 WESTERN LEADER 6.7% 6.6% 7.8%

NEWSPAPER REPORT - HAMILTON

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 153 145 153 (TOTAL 15+): SAMPLE SIZE 15+ 546 556 556

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

16 15 15 THE NEW ZEALAND HERALD 10.2% 10.0% 10.1% 25 22 24 WAIKATO TIMES 16.0% 15.4% 15.8%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

3 2 2 SUNDAY NEWS 1.7% 1.6% 1.5% 5 4 8 SUNDAY STAR TIMES 3.3% 2.7% 5.2%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

47 42 54 HAMILTON PRESS 30.5% 28.9% 35.3%

14 NIELSEN NATIONAL READERSHIP 2019 Q3 Newspaper Toplines 12 months external

NEWSPAPER REPORT - WELLINGTON

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 339 339 334 (TOTAL 15+): SAMPLE SIZE 15+ 880 859 910

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

82 81 89 THE DOMINION POST 24.1% 24.0% 26.8%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

4 4 5 SUNDAY NEWS 1.1% 1.3% 1.5% 24 25 28 SUNDAY STAR TIMES 7.1% 7.4% 8.4%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

111 105 111 CENTRAL COMMUNITY NPS (WEEKLY COVERAGE) 32.8% 30.9% 33.3% 55 50 58 THE HUTT NEWS 16.2% 14.8% 17.5%

NEWSPAPER REPORT - WELLINGTON

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

36 34 40 KAPI-MANA NEWS 10.7% 10.2% 12.0% 24 24 22 UPPER HUTT LEADER 7.2% 7.1% 6.6%

16 NIELSEN NATIONAL READERSHIP 2019 Q3 Newspaper Toplines 12 months external

NEWSPAPER REPORT - CHRISTCHURCH

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 335 334 329 (TOTAL 15+): SAMPLE SIZE 15+ 962 965 972

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

78 86 103 THE PRESS 23.4% 25.7% 31.3%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

8 6 6 SUNDAY NEWS 2.3% 1.9% 1.7% 27 29 25 SUNDAY STAR TIMES 8.1% 8.7% 7.5%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

84 82 72 THE STAR (CHRISTCHURCH) 25.2% 24.6% 21.8%

NEWSPAPER REPORT - CANTERBURY

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 515 515 503 (TOTAL 15+): SAMPLE SIZE 15+ 1,300 1,302 1,309

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

158 157 151 THE STAR MAX CIRC (AIR) 30.7% 30.5% 30.0% 12 10 11 BAY HARBOUR NEWS 2.4% 2.0% 2.1% 42 46 45 NORTH CANTERBURY NEWS 8.1% 8.9% 9.0% 30 28 32 SELWYN TIMES 5.8% 5.5% 6.4%

18 NIELSEN NATIONAL READERSHIP 2019 Q3 Newspaper Toplines 12 months external

NEWSPAPER REPORT - DUNEDIN

AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

POPULATION POTENTIALS (000s) 104 103 99 (TOTAL 15+): SAMPLE SIZE 15+ 357 343 332

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

43 44 37 OTAGO DAILY TIMES 41.4% 42.7% 37.8%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

1 2 2 SUNDAY NEWS 1.0% 1.7% 1.9% 5 6 7 SUNDAY STAR TIMES 5.1% 6.1% 7.4%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q4 18 - CMI Q3 18 - CMI Q4 17 - Q3 19 Q2 19 Q3 18

47 45 THE STAR (DUNEDIN) 45.3% 43.5%