Fis Snowboard World Cup 2019/20

Copyright ©2020 The Nielsen Company. Confidential and proprietary. Your contacts: Alexander Karduck, Markus Kreile Expertise WORLD FIS SNOWBOARD TV TV MediaEvaluation by NielsenSports CUP2019/20 – Event Summary Copyright ©2020 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV STUDY INTRODUCTION AUDIENCE TV PROGRAMME MARKETS EVENT ANALYSIS BRIEF PERIOD SOURCES - Snowboard World 2019/20Cup World Snowboard TYPES Estimations Mediametrie Live, Kingdom, USA Russia, Slovenia,Norway,South Korea, Spain, Sweden,Switzerland,United Austria, Canada, China, Finland, France, Germany, Italy,Japan, Netherlands, FIS Snowboard 2019/20 Season Delayed, by / Eurodata Relive, Nielsen World Cup 2019/20World (M/L) Highlights, TV, Sports The Nielsen Sport Magazines, Company, Magazines, MMS, TNS News Gallup | Adults 3 + | 2 Copyright ©2020 The Nielsen Company. Confidential and proprietary. MANAGEMENT SUMMARY KEYGLOBAL INSIGHTS OVERVIEW

Alt CUMULATIVE AUDIENCE BROADCAST TIME • Increased by more than 150 M • 3.656 hours of live coverage mean a compared to 2017/18. This share of 28% of the total broadcast time. corresponds to an increase of 5%. • 75% of broadcasting taking place on • Most of the increase can be attributed LIVE Eurosport, butNON only-LIVE 13% of media to non-live broadcasts. impact. FIS SNOWBOARD WC

Cumulative Audience* 7,18 245,57 (M) 252,75

Broadcast Time 253:38:58 1521:27:34 (hh:mm:ss) 1775:06:32

Event Impressions 531,52 4.512,23 (M) 5.043,75

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports

Alt CUMULATIVE AUDIENCE BROADCAST TIME • IncreasedAfter peaking by morein the than2017/18 150 season,M cumulative• 3.656 audience hours of live coverage mean a compareddeclined for to the 2017/18. second This consecutive time. share of 28% of the total broadcast time. • correspondsCompared to to the an previous increase season, of 5%. it declined• 75%by 270M of broadcasting (-40%). taking place on • MostChina of clearly the increase makes canthe greatesbe attributed impact with 100MEurosport less ,as but only 13% of media tothere non were-live broadcasts.no news features again on CCTV 1impact. and CCTV News. • A reduced news coverage also led to declining audience figures in Spain, Russia and Slovenia.

BROADCAST TIME • Broadcast time doubled compared to 2018/19. • The main driver is Eurosport 2 which more than doubled its coverage in the 13 European markets monitored. • In the USA, coverage on Olympic Channel and NBC Sports Network more than tripled. • In China, broadcast time increased by 50% with broader coverage on CCTV5 and CCTV5+.

BroadcastBroadcast TimeTime (h)(h) AudienceAudience (M)*(M) Media Impact (M)

1.8002.000 110.0007000

1.6001.800 6000 5.757 90.000 Line1.600 Event Impressions 5.553 1.400 1.400 anpassen 5.044 5000 1.200 4.620 70.000 1.200 4000 1.000 5.757 1.000 5.553 50.000

800 2.987 4.620 3000 800 2.555 600 2.987 600 30.000

600 2.555 600 2000 2.184 423 400400 423 304 10.000 247 304 253 1000 200200 198 156 156198

0 0 -10.0000 2013/142014/15 2014/152015/16 2015/162016/17 2016/172017/18 2017/182018/19 2018/192019/20

YEAR-ON-YEAR DEVELOPMENT • AsBroadcast broadcast time time reached was boosted an all-time by reruns high in on the Eurosport season 2018/19, 2 (low audience) thanks to andan increase cumulative of broadcasts audience impacted on Eurosport by fewer, while news national features broadcasters (short length), mediadeclined impact in broadcast remains time. fairly stable (-9%). • WhileAfter a media decline impact in the in season China 2016/17,increased a (+8%), steady it increase were mostly of the European media broadcastersimpact continues suchuntil as ORFthe current (AUT), season L‘Equipe 2018/19. (FRA) and RTV (SLO) • generatingCumulative fewer audience event develops impressions. in a similar way as the media impact, the • Thevalue greatest of 2018/19 loss almostcomes reachingfrom German the peak ARD registered where coverage in 2015/16. declined from 5h to 2h and event impressions from 1bn to 230M.

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports

LIVE AUDIENCE BY VENUE (TOP 5) – CUMULATIVE AUDIENCE* MARKET RANKING – EVENT IMPRESSIONS (M) (M) BROADCASTS

2,00 China 2.723 608

Germany 614 203

1,16 Italy 524 359 0,96 France 268 146 0,47 0,44 Austria 137 399

USA 116 99 Montafon Beijing Bad Gastein Cervinia Laax Switzerland 102 260

United Kingdom 95 227

• As in 2018/19, the first Snowboardcross event of the season drew Spain 87 246

the highest live audience again – with Montafon replacing Canada 80 54 Cervinia on rank 1. German ARD contributes the largest share Finland 72 (1,47M). 241 Slovenia 65 • The Big Air competition in Bejing comes second again, but loses 260 half its live audience compared to the previous season. CCTV5 Sweden 43 217 did not air the event live again but delayed. Russia 38 256 • Bad Gastein replaces Winterberg on rank 3 meaning that a Norway 38 175 Parallel Slalom event makes it to the top 3 again. Netherlands 25 268 • In the country ranking by media impact, China and Germany still rank 1st and 2nd. Italy (+68%) overtakes France (-36%) thanks to Japan 14 13 more coverage on Rai Sport. South Korea 2 2

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports

CHANNEL RANKING BY BROADCAST TIME (TOP 5) CHANNEL RANKING BY EVENT IMPRESSIONS (TOP 5) (hh:mm:ss) (M)

ORF Sport+ 108:16:29 CCTV5 (CHN) 1.874,84 (AUT)

Rai Sport (ITA) 80:44:40 CCTV5+ (CHN) 627,67

Eurosport 2 RU 78:59:42 Rai Sport (ITA) 391,53 (RUS)

Eurosport 2 ES 73:46:23 ZDF (GER) 269,54 (ESP)

Eurosport 2 DE 71:57:15 ARD (GER) 232,34 (GER)

• ORF Sport+ and Rai Sport lead the channel ranking by broadcast WORLD CUP EVENT IMPRESSIONS TREND (M) time again, both with increasing numbers (+24h / +3h). • Broadcast time on Eurosport 2 more than doubled (+470h) across the 13 monitored markets and accounts for 44% of total numbers. • CCTV5 ranks top again in terms of media impact while CCTV5+ 5.757 5.553 5.044 climbs up two spots. Together they generate 176M more event 4.620 impressions than in the previous season (+8%). 2.987 • Rai Sport, ranking 3rd this season, did not only air more footage but also drew more viewers (+1,5M). • German public broadcasters ARD & ZDF lost half of their media impact year-on-year but still make it to the top 5 as last year’s 3rd 2015/16 2016/17 2017/18 2018/19 2019/20 ranked L’Equipe also decreased in media impact (-39%).

Copyright ©2019 The Nielsen Company. Confidential and proprietary. 8 Copyright ©2020 The Nielsen Company. Confidential and proprietary. Switzerland Germany Austria France China TV Media Evaluation Media TV *Source: CountryBy Trend (Top by7 Event Impressions 2019/20) MEDIA MONITORING USA Italy Mediametrie 23:47:15 2019/20 34:31:52 ( BROADCAST TIME hh:mm:ss 74:32:12 76:05:18 80:09:30 84:28:26 86:54:32 - 92:20:16 / Eurodata 100:11:20 Snowboard World 2019/20Cup World Snowboard 105:05:59 119:44:22 ) 147:38:11 2018/19 TV, The Nielsen Company, MMS, TNS TNS / Gallup MMS,Company, NielsenThe TV, 202:12:40 209:24:58 102,15 104,82 106,75 115,73 137,48 267,70 269,50 311,31 2019/20 (M) EVENT 420,69 524,16 614,03 Adults IMPRESSIONS 1.079,17 3+/ 2018/19 Estimations 2.532,47 2.722,74 by Nielsen SportsNielsen (M) CUMULATIVE AUDIENCE* 0,93 2,14 3,73 4,53 7,34 9,65 2019/20 15,54 19,14 19,77 37,55 73,47 78,46 2018/19 81,24 171,96 MEDIA IMPACT TREND 9 Copyright ©2020 The Nielsen Company. Confidential and proprietary. Eurosport Spain2 (ESP) Olympic Channel (USA) Eurosport UK(GBR)2 Eurosport DE(GER)2 Eurosport RU(RUS)2 TV Media Evaluation Media TV By Channel Channel By (Top 10) MEDIA MONITORING Eurosport NL2 (NED) Eurosport DE(AUT) 2 Eurosport IT2 (SLO) ORF(AUT) Sport+ Rai Rai Sport (ITA) - Snowboard World 2019/20Cup World Snowboard ( BROADCAST TIME hh:mm:ss ) 64:15:55 65:39:55 67:44:56 71:00:54 71:48:17 71:57:15 73:46:23 78:59:42 80:44:40 108:16:29 42% OF 42% TOTAL (CHI) Bejing OlympicsWinter TV EurosportDE (GER) CCTV5+ (CHN) CCTV5+ L'Equipe L'Equipe (FRA) Rai Rai Sport (ITA) CCTV5 (CHN) ARD (GER) CBC (CAN) ZDF (GER)ZDF BBC2 (UK) BBC2 (M) EVENT 71 73 80 212 218 232 IMPRESSIONS 270 392 628 80% OF 80% TOTAL 1.875 10 Copyright ©2020 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV Comparison of Comparison of Genders MEDIA MONITORING - Snowboard World 2019/20Cup World Snowboard Broadcast TimeBroadcast Media Impact Audience 47% 55% 55% 45% 53% 45% Totals includeMixedTotals also impressions 5.044 253 M 253 TOTAL 1.775 viewers hours M 11 Copyright ©2020 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV Coverage Trend by Week MEDIA MONITORING (M) EVENT IMPRESSIONS (hh:mm:ss) BROADCAST TIME 100:00:00 120:00:00 00:00:00 20:00:00 40:00:00 60:00:00 80:00:00 100 200 300 400 500 0 - Snowboard World 2019/20Cup World Snowboard 44 44 45 45 46 46 Copper HP, BeijingBA 47 47 48 48 49 49 50 50 51 51 52 52 Cervinia SXCervinia 53 53 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 Men Men 10 10 11 11 Ladies Ladies 12 12 12 Copyright ©2020 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV Season ComparisonSeason Event byImpression MEDIA MONITORING November - 904 Snowboard World 2019/20Cup World Snowboard 188 1.585 December 831 January 1.076 919 February 1.432 1.065 March 1.459 Saison 2018/19 Saison 2019/20 1.219 13 Copyright ©2020 The Nielsen Company. Confidential and proprietary. METHODOLOGY Copyright ©2020 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV PROGRAMME TYPES coverage(news,etc.). secondarynot attributed becan coverageevent specific the onlycollection, data of typethe to DueNote: ratings). TAMbasis of protocols compiled the(audience on programme or is researchedTheonlineTV channela of BROADCAST SCHEDULE AUDIT (BSA) execute. to TV thebroadcast of footage programmes. variousthe requires physicalIt recording fixtures,and/orwhichWorld on in Cup, is reportedetc. involvesteams events,ofIt content. coding thedata Mediamonitoring broadcastcoverage of analysisis the MEDIA MONITORING Media Media Monitoring TV MEDIA EVALUATION News Sportmagazine Magazines Secondary Highlights Re Delayed Live ( Dedicated primary - live coverage coverage / coverage - Featuresin programmes minimal orsport sportingcontent Programme with interviewsand information wellbackground as summaries reportseventand as Sports programme showing Repeat of a live / delayed broadcastlivedelayed a/ of Repeat Near broadcastLive Snowboard World 2019/20Cup World Snowboard ) - live, first airingfirst live, broadcast news programmes mix day and time of the program, content of the program,the of program, content thetime of andday subscribers, universeor of numberTechnical included: following the estimate, information is To calculate an estimation model. quantitative a calculated estimated are ratingsusingplace, in measurement official is Forchannelswhereaudience no AudienceEstimation TNS Gallup,etc. Mediametrie/ Measurement(TAM)Audience providers such as Programme ratings sourcedofficial from are Television Audiencedatasources interval. that TV duringaudience total the of percentage as a time givenexpressedaduringinterval, andstation particular a programme to oris tunedindividuals, that orwhetherhouseholds population, specified aViewing of Market Share Reach,withCoverconfused orbe Notto individualsSometimes reached). Gross called Audience. total uniquetheindividualprogramme (not audiences all of total Cumulativeaggregateis the Audience Cumulative programme, daypart). interval(e.g. givenovera viewingTV a channel individuals of orhouseholds) group target(e.g. population members of numberspecified a of Theaverage Audience AUDIENCE ANALYSIS only. competition footage Time Broadcast of This portionis containing the Actual withoutcommercials. coverage,orevent The Broadcast Time is durationtheleaguetotalteam, of BroadcastTime(BT) TIME CODING Playing (Average ( Eurodata average Time(APT) Audience ) TV, TheTV, NielsenCompany, MMS, Audience ) Cume (60 with viewers: broadcasta5min seconds coverage of 60 Example Formula: clubs. / leagues eventspurposes/ benchmarking other with media aplatform, coverageof wellas foras this to exposedaudience anddeliverymedia coverage of impressions Event important measure arethefor an audiencemultiplied averagebythenthe units and 30 of numbertime the is Broadcast to converted programming. of seconds person'sviewing 30 of one impression ratings, to equal onewithbeingaudience its programme to eventtelevisionbroadcastantime of impressions delivery,audienceeventrelate of the Impressions measure media impact Eventor of arerate a EVENT IMPRESSIONS viewingtheTV potential. approximationThe resultof an represents note:Important country.broadcastingin sport in the interest the seconds : 퐵푟표푎푑푐푎푠푡 x x 5m)30 / 푇푖푚푒 seconds 30 푆푒푐표푛푑푠 푖푛 푆 = = 10M Event 푥 퐴푢푑푖푒푛푐푒 푖푛 Impressions 푀 - second 15 Copyright ©2020 The Nielsen Company. 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