The ONLY NATIONAL SUNDAY PAPER to increase sales year on year

The is read by more affluent audiences in west central than any other mid/quality Sunday newspapers SALES &

ABC1s AB’s READERSHIP 52,000 38,000 AVERAGE AVERAGE ISSUE WEEKLY SALE: READERSHIP: 49,000 26,000 24,000 29,000 8,000

16,000 14,000 20,000 32,021 95,000 Sunday Herald Mail on Sunday Sunday Times Scotland on Sunday Sunday Telegraph (+34%) (+12%) The Sunday Herald SOCIO – DEMOGRAPHIC reader is an READER PROFILE 15-24 25-34 35-44 intelligent, successful Male Femail ABC1 C2DE 45-54 55+ 17% urban consumer 43% 22% 35% Graduates, Professionals , high earners, 57% 83% 19% adult only households 9% 15% 64% ABC1 35+ Restaurant goers – 9 out of 10 eat out 1 in 3 are Professionals Art Lovers – 76% interested in the Arts Earning 45% more than average in west central Scotland Music Fans – 75% went to a concert More than half educated to at least degree level Indulgers – 3x likely to book a spa break 7 out of 10 live in adult only households Intrepid Travellers – 1 in 3 prefer holidays off the beaten track Eco- Friendly – willing to pay more for green products WHERE ARE OUR READERS? West Central Scotland 62,000 65% 5,000 5% & Lothian 9,000 10% Grampian 5,000 5% Borders 3,000 3% Tayside 3,000 3% Central 2,000 2% Perth 2,000 2%

SOLUS, COMBINED & DIGITAL AUDIENCE Future Plans No. of Sunday Herald readers planning on: DELIVERY 42,000 spending £500+ on home decor 12,000 buying a new car do not read any 12,000 changing job other midmarket 11,000 making major home improvements 80% or Quality Sunday 10,000 planning on moving home 4,000 having a baby 70% do not read Together The Herald and Sunday Herald deliver 179,000 93% do not visit Heraldscotland Sunday Herald and Heraldscotland deliver 2.2 million adults each month

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WORKS IN THE TOP CATEGORIES PURCHASED (RANKED AS INDEX) SUNDAY HERALD 235 227

162 157 HAVE MADE A PURCHASE 135 121 115 AS A DIRECT RESULT OF A NEWSPAPER 52% ADVERT Homes & Interiors IT Beauty Food/drink Fashion Motors Travel

Source: NRS Jan – Dec 2014, TGI Oct 12 – Sept 14, ABC Jul – Dec 2014, Omniture Jul – Dec 2014