TODAY’S IRO: KNOWLEDGEABLE. CREDIBLE. INSIGHTFUL.

CIRI’S 28TH ANNUAL INVESTOR RELATIONS CONFERENCE FAIRMONT BANFF SPRINGS, BANFF, AB | MAY 31–JUNE 2, 2015 TODAY’S IRO: KNOWLEDGEABLE. CREDIBLE. INSIGHTFUL.

The role of the IRO is unique. Every day we are The Annual Conference provides a forum to faced with tasks that require us to draw upon a discuss, analyze and sometimes debate a host of wide range of knowledge, from communications management topics that intersect with the world and regulations to fi nance and capital markets. of investor relations and provide us with added We connect with shareholders within and colour needed to enhance our IR programs. This around the world to communicate our compelling year we will have not one, but two economists corporate story and demonstrate the value of our make predictions for the coming year; we will organization. What makes our work rewarding, hear diff erent perspectives on the earnings is our ability to do this amidst changing capital guidance debate; and we will have representatives markets and macroeconomic challenges. Today’s from two exchanges discuss their priorities for IROs work hard, transforming our knowledge into the Canadian capital markets. Delegates will also valuable insights, making us trusted advisors to have an opportunity to discuss and share ideas our management teams and boards while with fellow IROs on IR-specifi c topics, such as building credibility with the street. hosting a successful investor day, refi ning your targeting eff orts and enhancing the value of Keeping with tradition, CIRI’s 28th Annual Conference your IR website. program has been developed – for today’s IROs – by a team of IROs from across Canada. There is In addition to off ering a unique program, we something for everyone, whether you are new to have organized a number of optional activities the profession or you are a seasoned practitioner. to take advantage of this year’s Conference This year, the Conference will feature a keynote venue – beautiful Banff ! Network with fellow IROs address on Sunday afternoon from the Honourable while golfi ng at the renowned Fairmont Banff Frank Oberle, Minister of Energy from the Springs Golf Course, wandering the naturally Government of Alberta, who will shed light occurring mineral springs at the Cave and Basin on Alberta’s plan to address recent economic National Historic Site or mountaineering atop the challenges. Other keynote speakers include breathtaking Canadian Rockies. We hope to see James Bowzer, President & CEO, Baytex Energy you in Banff , as we connect, learn and share ideas and three-time Olympian and four-time Olympic with IROs from across Canada. medalist – Kristina Groves.

CONFERENCE CO-CHAIRS:

Shirley Chenier Brian Ector Senior Director, Senior Vice President, Investor Relations Capital Markets and Public Aff airs Bombardier, Inc. Baytex Energy Corp. from Ivey Business School and the CIRI/Ivey IR Certifi cation Program as he covers the essentials of eff ective writing, including how to develop and craft compelling messages in plain language, and what makes a piece of written communication eff ective.

Michael Sider, Assistant Professor, Management Communications, Ivey Business School SUNDAY, MAY 31 OPT 2 CSR and IR Convergence 6:30am 19th Annual CIRI Golf Tournament Sponsored by The Works Design Communications 7:45am Rock Climbing in the Rockies More IROs are assuming responsibility for all or part 9:00am Cave and Basin Tour of their organization’s CSR eff orts, which has been 12:00pm Registration spurred by the growth of CSR investment strategies 3:30pm The “Must Haves” and “Should Haves” for an and a strong international push for more CSR IR Website disclosure. Learn what sustainability models Sponsored by Business Wire today’s issuers are using to communicate CSR Join us to discuss regulatory and functional information, the IRO’s role in the preparation of the requirements of an IR website, along with best CSR report and how this disclosure has infl uenced practices and current trends for presenting investors’ perception of their organization. corporate information to the investment community. Kelly Castledine, CPIR, Director, Investor Relations, This session will also examine the use of tools, such Algonquin Power as mobile technology, security features and search engine optimization to boost your IR website. Marie-Josée Privyk, Director, Investor Relations & Sustainable Development, Innergex Renewable Ibrey Woodall, Vice President, Energy Inc. Web Communications, Business Wire OPT 3 Weighing Both Sides – A Discussion on 4:30pm Alberta’s Resources, Canada’s Outlook Earnings Guidance Volatile oil prices have shocked Canadians across the Trying to determine whether or not to provide country, triggering a lowered overnight interest rate guidance? Looking for a way to enhance trust and and a declining loonie. Nowhere in Canada has felt transparency while minimizing the street’s short- the shock more than the Province of Alberta. Hear term view of your company? Join us as we present about the challenges ahead and how the province the results of CIRI’s IR directions: Guidance Practices plans to weather this storm and its potential impact and discuss the pros and cons of providing annual on all Canadians. and quarterly earnings guidance.

Honourable Frank Oberle, Minister of Energy, Yvette Lokker, President and CEO, CIRI Government of Alberta Matt Orsagh, CFA, Director, Capital Markets Policy, CFA Institute 5:30pm Welcome Reception & Opening Ceremony

MONDAY, JUNE 1 10:30am Break with Exhibitors Sponsored by RR Donnelley 7:00am Registration / Breakfast with Exhibitors 11:15am In Conversation with the Street 8:15am Welcome & Opening Remarks Sponsored by Scotiabank 8:30am A View of IR from the C-Suite Wondering how various roles within investment fi rms Sponsored by Marketwired interact and how they meet the needs of their clients? Baytex Energy has undergone many changes over New in 2015, the sell-side/buy-side discussion will the past few years, the most notable being the include the perspective of an institutional sales appointment of its new President and CEO, representative and trader. The panelists will share James Bowzer. Under new leadership, Baytex their thoughts on the current state of the Canadian Energy successfully completed the acquisition capital markets, what they expect from today’s IRO of Aurora Oil & Gas in 2014, earning recognition and how IROs can leverage these relationships and for best IR during a corporate transaction by increase their knowledge. IR Magazine. Join this interactive discussion as James Bowzer discusses the company’s strategy, John Cole, Director, Equity Trading, the importance of community relationship building RBC Capital Markets and the strategic role IR plays in supporting Steven Hansen, Senior Vice President, organizational objectives. Equity Analyst, Raymond James Ltd.

James Bowzer, President & CEO, Baytex Energy David Jiles, Canadian Equity Analyst, Leith Wheeler Investment Counsel 9:30am Breakout Sessions (select one) Derek Wheatley, Director, Energy Specialist, OPT 1 Writing Workshop Part 1 Scotiabank Global Banking and Markets Want to learn how to make sense of your organizational strategy and articulate it in a compelling manner in your 12:15pm Awards Ceremony & Lunch investor communications? Join Professor Michael Sider 1:45pm Breakout Sessions (select one) TUESDAY, JUNE 2 OPT 1 Hosting a Successful Investor Day 7:30am Breakfast with Exhibitors Planning an investor day in 2015? Wondering how to 8:00am CIRI National Annual General Meeting manage this high stakes event while meeting the needs 8:30am A Multi-Perspective Discussion on the of the investor and analyst community? Join this panel Global Economy as they discuss how they plan for and execute their With recent pressure on the price of oil and the investor days on varying budgets and hear from the surprise announcement by the Bank of Canada to sell-side on what makes an investor day successful. cut the overnight interest rates, many Canadians and Janet Drysdale, Vice President, Investor Relations, capital markets participants want to know what other CN Railway economic news they can expect in 2015. As IROs, you need to stay informed about changing economic Dirk Lever, Managing Director, conditions – in Canada and abroad – and how they Institutional Equity Sales, AltaCorp Capital may impact your organizations. Join this session as Randy Mah, CPIR, Senior Manager, Investor Relations, two leading economists discuss their predictions for Capital Power 2015 and beyond, and what it means for IROs.

OPT 2 Writing Workshop Part 2 Todd Hirsch, Chief Economist, ATB Financial This session allows delegates to apply the principles Josh Wright, Economist, Bloomberg and concepts learned in “Writing Workshop Part I” with practical and interactive writing exercises. 9:30am Breakout Sessions (select one) Delegates will work in small groups reviewing quarterly OPT 1 Enhancing and Unlocking the Value of IR Websites reports, annual reports and/or news releases and Is your website in need of a refresh? Are there tools create compelling messages that meet IR objectives. and technology that you should be implementing Michael Sider, Assistant Professor, to make the information more accessible and Management Communications, Ivey Business School meaningful to the investor community? This lively and interactive discussion will take a look at investor OPT 3 How Equity Strategies and Asset Allocation websites, what factors you should consider when Impact the Buy-Side redesigning your IR website and what tools IROs Sponsored by Corbin Perception are using to enhance their IR websites.

Various capital market professionals provide data to Yan Lapointe, Manager, Investor Relations, portfolio managers, infl uencing their buying decisions. Bombardier Inc. These professionals – equity strategists and asset Lori Rozali, Senior Analyst, Investor Relations, allocation specialists – often go unseen, yet have Teck Resources Ltd. an impact on your company’s stock. Through this interactive discussion you will learn about their OPT 2 Taking Charge of Your Marketing Program responsibilities, how they work with portfolio Sponsored by Meetyl managers and their outlook for 2015. Looking for a way to revitalize your targeting and Chris Dutton, Director, TD Equity Research marketing eff orts? Join this panel of senior IROs Vincent Delisle, Managing Director, as they share with you their strategies for identifying Portfolio Strategy Group, Scotiabank Global new and existing investors, their approach to Banking & Markets marketing and how they measure success.

2:45pm Break with Exhibitors Kelly Freeman, Director, Investor Relations, PotashCorp 3:30pm Priorities for Canada’s Capital Markets Mélanie Hennessey, Vice President, Are you staying current on changes taking place in Corporate Communications, NOVAGOLD the Canadian capital markets? Join this high profi le panel, as representatives from the Toronto Stock Dean Morrison, Director, Investor Relations, Exchange, Aequitas NEO Exchange – soon to be Vermilion Energy Inc. Canada’s newest markeplace – and IIROC discuss the impact high frequency trading, proposed amendments OPT 3 Reputation Management to trading rules, and market structure changes will Wondering how to avoid a reputational crisis at your have on Canada’s capital markets in 2015, and what organization? Join this multi-perspective discussion this means for today’s IRO. as we examine how issuers have tackled reputational issues and how this has impacted their relationship Kevan Cowan, President, with various stakeholders. TSX Markets and Group Head of Equities Lois Gardiner, Senior Vice President, Victoria Pinnington, Vice President, Director Risk Consulting, Aon Risk Solutions Trading Reviews & Analysis, Investment Industry Regulatory Organization of Canada 10:30am Break with Exhibitors Jos Schmitt, President and Chief Executive Offi cer, Aequitas Innovations Inc.

6:00pm Reception with Exhibitors 7:30pm Dinner & Dance 11:15am Pursuing Long-Term Value Through Shareholder Engagement Sponsored by CST Trust Company/D.F. King 2015 SPONSORS Looking to take your shareholder engagement practices to the next level given activist events National Strategic Partner over the past few years? This session will discuss how issuers and investors engage and what approaches they are using to avoid costly and contentious proxy issues.

Helen Beck, Senior Vice President, Canadian Equities and Indexed Management, Caisse de Depot Platinum Todd Coakwell, Director, Investor Relations, Agrium Inc. Zachary George, Hedge Fund Manager, FrontFour Capital

12:15pm Power Lunch: Skating to Success Retired speed skater, Kristina Groves, a three-time Olympian and four-time Olympic medalist, was a Canadian powerhouse in the world of women’s . Get ready to be inspired as Kristina shares with us her inspiration, how she has overcome challenges and how she accomplishes her goals.

Kristina Groves, Four-Time Olympic Speed Skating Medalist and Olympic Broadcast Analyst Gold

2:00pm Closing Remarks

Silver

Sponsor and exhibitor opportunities are still available. Please contact Salisha Hosein at [email protected] CIRI.org for details. Please visit our website for program updates. Sessions and speakers are subject to change. FEES OPTIONAL ACTIVITIES

Regular Rate January 17 to May 19, 2015 Take advantage of the opportunity to network with peers CIRI Member $990.00 plus GST (5%) = $1,039.50 and enjoy what Banff has to off er. For complete details and Non-Member $1,300.00 plus GST (5%) = $1,365.00 to register visit “Optional Activities” under the Annual Late Rate May 20 to June 2, 2015 Conference section of CIRI.org. CIRI Member $1,090.00 plus GST (5%) = $1,144.50 Rock Climbing in the Rockies: The Canadian Rockies provide Non-Member $1,400.00 plus GST (5%) = $1,470.00 some of the world’s best climbing routes – join the adventure and explore a mountain peak! For a fee of $155 plus tax, you MEMBERSHIP/CONFERENCE BUNDLE will have the opportunity to mountain climb in Kananaskis, CIRI is off ering a membership bundle that includes an annual located just outside of Banff . membership with National and Chapter dues, a 2015 Annual Conference registration and CIRI’s Standards and Guidance Cave and Basin Tour: Enjoy a sightseeing tour of the Banff for Disclosure including the Model Disclosure Policy, Fourth area including a visit to the Cave and Basin National Historic Edition plus CIRI’s Guide to Developing an IR Program, Site. Naturally occurring, warm mineral springs can be found Third Edition. inside the cave, and outside in an emerald coloured basin. For a fee of $69 plus tax, you will enjoy the birthplace of Canada’s To view the details of this bundle and to save $945, visit National Park system with knowledgeable guides. “Member Services” on CIRI.org. If you have any questions about membership contact Karen Clutsam at [email protected]. 19th Annual CIRI Golf Tournament: Renowned for its panoramic beauty, the Fairmont Banff Springs Golf Course is REFER A FRIEND situated in Banff National Park, a mile high in the Canadian Rockies. With a breathtaking view in every direction, it is a Refer a friend to become a CIRI member and receive a captivating and challenging course. A fee of $205 plus tax $100 credit that can be applied to your 2015 Annual Conference per person includes round-trip transportation, green fees, golf registration, the 2015 Essentials of Investor Relations Program carts, and a light breakfast on the cart. or next year’s annual membership dues. INFORMATION AT YOUR FINGERTIPS To benefi t from this program, ask your friend to include your name on their CIRI membership application. Delegate Discussion – To facilitate communication before, after and during the Conference, please use the Twitter HOTEL hashtag: #CIRI15.

CIRI has arranged rooms at the Fairmont Banff Springs at a Archived Audio Webcasts & Speaker Presentations – Sessions special rate of $271/night for a Fairmont room (plus applicable and presentations will be available for download from CIRI.org taxes). This rate is guaranteed until April 28, 2015. Reserve following the Conference. your room by visiting “Travel & Hotel” under the Annual Conference section of CIRI.org. Please ensure you book under the CIRI group rate as rooms booked outside of the group or at other hotels may result in additional costs to CIRI.

TRAVEL

CIRI has arranged for discounted air travel with Air Canada and WestJet, as well as discounted ground transportation for shuttling between International Airport and the Fairmont Banff Springs, via the Banff Airport Express. For more information visit “Travel & Hotel” under the Annual Conference section of CIRI.org.

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