Sustainability Report 2014 Italia

Brewing a Better World Introduction Overview Our focus areas Values and behaviours Introduzione Overview Our focus areas Values and behaviours

Welcome to our Brewing a Better World. Sustainability Report 2014 5 years after the Sustainability has always been one of our business priorities, launch, HEINEKEN in order to create value for our company, for the stakeholders reviews its global and the communities in which we are working, sustainability journey and for the entire planet. In 5 years CO₂ emission have halved and water Contents 01 Managing Director foreword consumption reduced by one-third. Because of

Overview our efforts in 2014, 2015 also saw the release 02 A renewed commitment towards 2020 of the first in Italy brewed by the sun. 04 What we said and what we’ve done HEINEKEN 06 The value chain The number 1 beer producer in Italy 08 Dialogue with our stakeholders In 2014, we celebrated HEINEKEN’s In the pages of our 2014 Sustainability We also wanted to make two of our Our focus areas 40th year in Italy, as well as Partesa’s Report, we present the results obtained priorities more “official”. These are not 10 Protecting water resources 25th anniversary. At a global level, it by HEINEKEN Italia in this first phase. new to us, in fact they form two pillars 12 Reducing CO emissions 2 was the 150th anniversary of the long In the forefront are the social of our pursuit of sustainability: 20 Sustainable sourcing voyage started by Gerard Adriaan sustainability activities for the promoting safety and health and 22 Advocating responsible consumption promotion of responsible alcohol Growing with Communities. 26 Promoting health and safety Heineken in 1864 to create a winning 30 Growing with the communities and sustainable business. consumption, in which we are pioneers, and which we continue to develop I hope that reading this Report will help 4 breweries 5.2million Values and behaviours in the territory hectolitres of beer 33 Code of Business Conduct A commitment that has continued through campaigns and direct contact you get to know the HEINEKEN world produced every year successfully to this day: we are the only initiatives. better and make you understand the large brewery in the world that is still Regarding the environment, I would passion and sense of responsibility that run by the founding family. That is why like to mention one particular example guides our work every day. attention to people’s needs and to that we are proud of: thanks to the installation of more than 8,000 Present in Italy protecting the environment is at the A special thanks to those who make all for over 40 years centre of our values. In recent years we photovoltaic panels in our breweries this possible: the people who work with have developed through Brewing a Comun Nuovo and Massafra, we were us and share our sustainability journey, 29% 2,000 Comun Nuovo (BG) Better World, a global sustainability able to present Birra Moretti Baffo leading characters and witnesses of market share people working directly for the Pollein (AO) plan that started in 2010 and that will d’Oro - the first beer produced in Italy our values: passion for quality, fun, HEINEKEN Italia Group: employees and collaborators lead us to reach important goals by using solar energy - at EXPO Milano respect for people and the Milan 2020. 2015. environment, and a brand that people The other companies The main brands Massafra (TA) love. in the Group in Italy 2014 represented an essential 2014 was an opportunity to renew our sustainability strategy and make it PARTESA Heineken®, Birra Moretti, moment in our plan. A turning point Edwin Botterman A distribution network with 46 that marks the middle of our journey: a more incisive. A new name - Brewing a Managing Director depots, 1,000 employees, 40,000 Dreher, Ichnusa, clients and 20 million packages Affligem and chance to take stock of what has been Better World - helps us stay on the right of HEINEKEN Italia Assemini (CA) delivered every year. accomplished, but also to relaunch, course: focusing on contributing “here DIBEVIT IMPORT with determination, the commitment and now” to build a better and more Offices Specialised in importing special sustainable world. from all around the world. Brewery to reaching the goals we have set for the next five years. HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 1 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

A renewed commitment towards 2020 Our global sustainability plan - Brewing a Better World - continues the journey that will lead us to reach ambitious goals by 2020.

We feel that sustainability is a sourcing of raw materials, and terms of economy and Integrating the commitment that has deep roots in advocating responsible alcohol employment, investing in Italy sustainability culture our history, in our DNA, and in our consumption. On these issues we and developing increasingly solid Our Strategy The goals concerning our six priorities values. A commitment at the have established precise goals to relations with Italian suppliers. are updated and integrated in the foundation of all our activities: be reached by 2020, with 2015 company strategy as a guide to from relations with suppliers to as a milestone to measure and Protecting Reducing CO2 transforming every operative activity dialogue with the consumers that track our progress. water resources emissions into a sustainable activity. enjoy our beers every day. This year, therefore, our Sustainability Report is an Advocating The Sustainability Team - made up of Sustainable responsible SUSTAINABILITY IS NOW important assessment of this first Our focus sourcing representatives from all company consumption ONE OF OUR SIX MAIN phase. departments - is responsible for BUSINESS PRIORITIES. measuring and managing TWO NEW FOCUS AREAS Promoting safety Growing with sustainability plans. and health the communities In 2014, we took a new step, THAT WE HAVE ALWAYS changing the name of our strategic CONSIDERED PRIORITIES: Since 2010, sustainability goals have approach to sustainability from been a fundamental part of the results PROMOTING SAFETY AND • Passion for quality “Brewing a Better Future” to HEALTH, AND GROWING Our values • Fun expected from our Senior Managers: • Respect for people and for the environment “Brewing a Better World”. We WITH THE COMMUNITIES. • A brand that people love we evaluate their performance levels believe that it gives a better idea of on the basis of precise sustainability our will to contribute, today, to a The health and safety of people indicators. more sustainable world and not who work for the HEINEKEN only to prospective future goals. Group are primary priorities. HEINEKEN Italia’s Measuring the performance levels of Safety First is the approach that our sustainability programmes takes Sustainability We are committed to developing allowed us to constantly reduce -38% place through the “Green Gauge” this objective in Italy, contributing the number and severity of water consumption reduction Results achieved in the last 5 years system, an online reporting system to improve our impact on society injuries in the workplace, bringing per hl of beer corresponding between 2010 and 2014 100% that allows us to check progress every to the capacity of 610 electrical energy from renewable sources used and on the environment, as well as us ever closer to the objective of Olympic swimming pools three months, for each company creating real growth opportunities “zero injuries”. department and in each of the focus for our business, for our CO2 areas. stakeholders and for the country. HEINEKEN has been operating in Italy since 1974, and has grown % more than more than In 2010, we started a journey with the community of a country 8,136 -55 solar panels installed CO2 emissions in the based on four intervention focus that showed us trust by choosing at the breweries of Massafra production phases, equal 190,000 3,500 and Comun Nuovo equivalent to the absorption capacity people contacted fridges and ecological areas: protecting water resources, our products. In return, we to the surface area of of about 20 million square and informed on the issue draught systems installed 4 soccer fields meters of forest of responsible drinking in 2014 reducing CO2 emissions, sustainable contributed to development in

2 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 3 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

What we said and what we’ve done

Focus What we said we What we have done What we did in Italy Focus What we said we What we have done What we did in Italy area will do by 2015 globally in 2014 in 2014 area will do by 2015 globally in 2014 in 2014

Reduce specific water Achieved Water consumption went from 4.5 Aim for sustainable On track Our malt supplier, Agroalimentare consumption in our We achieved our 2015 target a year early to 4.4 hl/hl, with a 2% reduction sourcing of raw materials In 2014 we sourced sustainably: Sud, has agreed to participate in SAI, breweries to 3.9 hl/hl(1) and decreased water consumption to 3.9 compared to 2013 for crop year 2015: 20% • barley: 15% the Sustainable Agriculture Initiative, hl/hl (barley), 40% (hops), 60% • hops: 62% a partner of HEINEKEN in promoting (bittersweet apples for • bittersweet apples for cider: 28% sustainable agriculture 100% of our production On track Not applicable to HEINEKEN Italy cider)(1) units(2) in water-scarce and Sixteen (70%) of our production units have water-distressed areas will drafted a Source Water Protection Plan 50%(2) of agricultural raw On track 30% of malt and 100% of maize grits have a Source Water materials used in Africa to We increased our local sourcing purchased from Italian suppliers to By the end of 2015, each of the 23 ‘Priority Protection Plan be locally sourced(3) within from approximately 46% in 2013 be used in our production One’ sites should have a protection plan in the continent to more than 48% in 2014 place Four-step Supplier Code On track All HEINEKEN Italian suppliers have Reduce CO emissions in Achieved We passed our 2015 target two 2 Procedure operational Four-step Supplier Code Procedure agreed to the Supplier Code production by 27% (3) We passed our 2015 target a year early years early and achieved a 12% within all Operating operational in 25 Operating Companies. Procedure (resulting in 7.6 kg and achieved a 30% reduction compared reduction compared with 2013, Companies Rollout planned for all remaining Operating CO -eq/hl) with 2008, resulting in 7.2 kg CO -eq/hl in resulting in 4.1 Kg CO -eq/hl 2 2 2 Companies in 2015 2014 We commit to invest a Achieved The global campaign “Dance More, Reduce the CO emissions More to do 82% of transport among breweries 2 minimum of 10% of our ‘Dance More, Drink Slow’ campaign Drink Slow” was launched in Italy. from distribution by 10%(5) Our overall emissions increased by 3.6%. and between breweries and media spend(4) for activated in 44 markets. Investment 10% of our Heineken® brand in Europe and the Americas This was caused by significant changes to warehouses is carried out using Heineken® in supporting supporting our dedicated responsible advertising budget spent on distribution activities in two major markets intermodal systems. This figure has our dedicated responsible consumption campaign exceeded 10% of responsible consumption campaigns – Brazil and Mexico. Excluding these two, made it possible to reduce consumption campaign in total media spend in our main markets, our emissions in distribution actually fell by greenhouse gas emissions by about at least 50% of our market representing more than 50% of the 5.9% 6% in the last 4 years, for a total of volume(5) Heineken® global volume 683 tonnes of CO2 Every market in scope(6) has On track The "Free Drink Water" initiative was Reduce the CO emissions Achieved More than 2,400 new fridges and 2 a partnership to address 50 markets are now in scope, an increase launched and the "Scratch the of our fridges by 42%(4) We passed our 2015 target a year early. more than 1,200 ecological draught alcohol-related harm. All from 40 in 2013. Of these 48 have at least Answer Operation" continued, 99.8% of the 152,000 fridges that systems - capable of reducing partnerships meet one partnership reaching 190,000 people directly in 5 HEINEKEN purchased in 2014 were ‘green’. consumption by a further 15% -have HEINEKEN’s seven-point years The average reduction of CO emissions been distributed 2 partnership criteria improved from 40% to 45% in 2014, compared with the baseline year 2010 Precise goals for 2015 to be On track decided in conjunction with An implementation plan was developed for the industry via the the Global commitments in 2013. In 2014, the International Alliance for signatory companies produced a Responsible Drinking Commitments Progress Report outlining our (formerly known as ICAP actions to date in implementing these and GAPG)

1 Baseline 2008. 2 Twenty-three production units. 1 Based on volume. 3 Baseline 2008. 2 Based upon tonnage. 4 Baseline 2010. 3 With local sourcing we refer to sourcing within the region of Africa & Middle East. 5 Baseline 2010/2011, scope is WE, CEE and Americas, 24 of our largest operations: Belgium, Bulgaria, France, Ireland, Italy, Netherlands, Portugal, Spain, Switzerland, UK, Austria, 4 Investments dedicated to responsible consumption messaging with regards to Heineken® brand communication. This includes the ‘Dance More Drink Slow’ and ‘Sunrise’ Belarus, Croatia, Czech Republic, Greece, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Brazil, Mexico, USA. campaign, UEFA® Champions League-specific responsible consumption boarding and other specific activations at festivals and events. 5 Market scope, covering in total at least 50% of Heineken® global volume. We focus our efforts on the larger markets where we can make the biggest impact; out of scope are those markets where we are unable to run our responsible consumption campaign due to local (legal and religious) restrictions on alcohol advertising. Reached Realisation in progress Partially reached Not reached 6 Out of scope are Islamic markets and small export markets where we don’t have staff or a presence. 4 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 5 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Agriculture Through the Local Sourcing programme, we continue to increase the amount of raw materials, particularly barley and maize, supplied from local farmers in order to contribute to the

development of Italian agriculture and reduce CO2 emissions generated by transport, by shortening the logistic paths from the fields to the breweries. In 2014, 100% of the maize grits and 30% of the malt were purchased in Italy. In 2014, we continued to increase the use of raw The value chain materials produced sustainably, also thanks to our partnership with SAI, the Sustainable Agriculture Initiative, an international organisation for the promotion of sustainability in Our approach to sustainability covers the entire value chain agriculture. of our business: “from barley to bar”. From cultivating the raw materials to consuming beer, through to production and sales. Malting We share with our suppliers the commitment to reducing energy and water consumption in the malting phases. In 2014, we took a further step towards a 100% sustainable production chain when Agroalimentare Sud, our malt supplier, joined SAI.

From barley to bar

Agriculture Malting Fermentation Packaging Distribution Customer Consumers

Fermentation Packaging In our four Italian breweries we develop We favour local packaging suppliers in order to programmes to reduce the impact of our contribute to economic development in Italy Focus areas productive processes, decreasing water and and we work to reduce environmental impact energy consumption. In 2014, we decreased our in the production and disposal phases. In

CO2 emissions in production by 12% compared 2014, we purchased 90% of our bottles, 86.5% Water to 2013, reducing our electrical and thermal of our tops and 100% of our boxes from energy consumption by 4% and using 100% Italian suppliers. Our plant in Pollein has electric energy from renewable sources. developed, and now produces for the whole world, THE TORP, the 100% recyclable PET refills for the domestic draught beer system called THE SUB. CO2

Distribution Raw materials In 2014, we made 82% of transport for the distribution of our products to warehouses or directly to clients using intermodal solutions that prioritised the use of ships and trains,

thus reducing CO2 emissions by 6%. We minimize the impact of road transport by Responsible consumption holding “sustainable” driving courses for drivers and by improving the efficiency of the vehicles. Today, 50% of our vehicles meet Euro 5 and Euro 6 environmental standards.

Promoting safety and health

Clients Consumers We distribute thousands of fridges and draught We have always promoted responsible systems to retail points in order to ensure that alcohol consumption to make it a our beer is served at the right temperature. We desirable type of behaviour. In 2014, we ® Growing with the communities are committed to replacing all these systems invested 10% of the Heineken brand with eco-friendly models. In 2014 we advertising budget in supporting this distributed more than 2,400 fridges and 1,100 commitment. We have launched a new draught systems capable of ensuring a energy campaign to increase awareness, called savings of 15% compared to the previous “Dance More, Drink Slow”. We have also Our way of working models. developed initiatives that allowed us to reach 190,000 people directly in the last 5 years. Values and behaviours

6 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 7 Introduction Overview Our focus areas Values and behaviours

Dialogue with our stakeholders We collaborate and communicate with our stakeholders in order to constantly verify our objectives and share our commitment to sustainability with them.

We devote various channels and HEINEKEN Incontra Stakeholder groups with which HEINEKEN NV engaged at a global level in 2013instruments to communicate with our “HEINEKEN Incontra” is the yearly stakeholders: the HEINEKEN Reputation meeting between HEINEKEN Italia and Research, individual meetings, and the its stakeholders. An opportunity to share creation of newsletters dedicated to the achieved results and anticipate future updates on our initiatives and shared objectives in terms of sustainability, projects, , and YouTube channel responsible alcohol consumption and “HEINEKEN Incontra” in which we tell our innovation. Governments story with videos and interviews to our managers. In 2014, the meeting took place on 14 October at the Diamond Tower in Milan, We consider this commitment to and 160 guests participated: clients, dialogue indispensable, and we believe suppliers, employees, and representatives Industry Suppliers that it helps us to stay on the right track in of the institutions, media, NGOs and associations defining and verifying the goals to reach industry associations. Stakeholder together, towards realising our Brewing a Involvement Better World plan. The 2014 edition was also a chance to reflect on HEINEKEN Italia’s contribution to the development of the economy and Reputation Research of employment in the Country during the This is the tool we have applied since company’s fortieth year in Italy, as well as 2010 that allows us to directly reach the the partnership with EXPO Milano 2015. Customers NGOs & international opinion of our stakeholders on and consumers organisations HEINEKEN Italia and on the evolution of our path to sustainability (and much more). In recent years research has Employees involved more than 200 stakeholders: institutions, non-governmental organisations, clients, suppliers and 160 media.

The result of this research shows PARTICIPANTS IN increasing trust in the company, and HEINEKEN INCONTRA 2014 gives us challenging indications of room for potential improvement.

8 HEINEKEN Italia Sustainability Report 2014 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Protecting water resources Actions and Results

Our 2020 global Reducing water -38% consumption in our water consumption commitments breweries in the last 5 years Our production activities require the billion • Reduce specific water use of large quantities of water. Aside 2.4 Euro consumption in our breweries from being one of the main ingredients million The investment for the by 30% in beer up to 95%, water is an essential hectolitres realisation of the water of water consumption rationalisation resource in many industrial processes: 15.5 system at the ComunNuovo • Protect our water resources in cleaning systems, sterilisation, and brewery. Annual savings for 2014 dry or at risk of drought cooling the beer during fermentation. compared to 2010, million litres territories We know that water is a precious corresponding to the of water average consumption per year resource - renewable, but not of 7,750 families. 960 • Aim for significant water Saved, corresponding to the average inexhaustible. That is why we are consumption of 4,800 families balancing in these areas committed to constantly reducing our water consumption. hl of water Since launching the HEINEKEN global for each hl of beer produced sustainability project in 2010, in Italy 4.4 we have reduced water consumption A further reduction compared to 2013, which brings the Italian result during production by 38%, saving a closer to HEINEKEN’s global total of 15.5 million hectolitres of water. objective for 2020

A result achieved thanks to the significant contribution of the two evaporative condensers installed in our breweries in ComunNuovo and Pollein, 7.1 hl which make it possible to recycle the 4.4hl 3.5hl water used in our cooling systems, which are used to cool the beer during 2010 2014 GOAL FOR fermentation. 2020 In 2014 we used 4.4 hectolitres of water for every hectolitre of beer Raw materials. Reducing therefore committed, at a global produced, compared to the 7.1 the water footprint. level, to reducing water hectolitres measured in 2010. Activities for the cultivation of our consumption in agriculture through raw materials, especially barley, collaboration with SAI, the Last year, our overall water make up 90% of our “water footprint Sustainable Agriculture Initiative, a consumption decreased by a further consumption”. However, barley non-profit organisation made up of 2% compared to 2013, thanks to new farming is an activity with relatively more than 50 companies in the initiatives to prevent waste. low water consumption levels: in agricultural sector around the world. some areas, natural irrigation provided by the rain is sufficient to allow the plant to grow. HEINEKEN is

10 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 11 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Reducing CO2 emissions Actions and Results

1 Our 2020 global HEINEKEN Italia Carbon Footprint Cooling during Agriculture the consumption phase commitments 9% Malting 16% and processing • reduce emissions in 7% production by 40% Distribution 8% • reduce emissions linked with 15% the distribution phases in Packaging Beer Europe and the Americas Material Production production by 20%

• reduce emissions by our 45% product refrigeration systems by 50%

Agriculture 9% Malting and processing 7%

Cultivating barley and other raw materials Malting processes Other processes Other processes

Beer production 15% Packaging Material Production 45%

Electrical and thermal energy and logistic Returnable packaging activities in the brewery Non-returnable packaging Electrical/thermal energy and water resources (supplier's activity)

acquired from the network and from external suppliers Non-returnable packaging Wastewater treatment by external suppliers (disposal activity at the end of the life cycle)

Distribution 8% Cooling during the consumption phase 16%

Green distribution outbound transport towards Draught systems distribution centres Extra Cold fridges Other distribution activities Fridges Inbound transport

1. Based on HEINEKEN Italy volume in 2012 (last update) 12 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 13 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Electrical and thermal energy Total consumption of Beer production processes require -7% electrical and thermal the consumption of significant energy between quantities of electrical and thermal 2010 and 2014 energy - the latter particularly in the phases of cooking, sterilisation and pasteurisation. Total consumption of electrical and thermal energy Mega joules per hectolitre of beer produced

In order to reach our goals in terms 2014 100.7 2013 104.7 of reducing CO2 emissions in production phases, we are working 2012 103.4 towards two goals: 2011 104.8 • reducing the overall energy 2010 108.2 consumption through the use of

The Massafra brewery in the Province of Taranto (Puglia) increasingly more efficient systems -55% • keeping on using electrical energy CO2 emissions in production from renewable sources only. Reducing emissions between 2010 and 2014 in production In 2014 we used an average of 100.7 MJ of energy for every Between 2010 and 2014, we reduced These achievements were made hectolitre of beer produced, -9.3% CO emissions in our production possible by: Thermal energy 2 reducing the overall consumption of processes by 55%, thus avoiding consumption electrical and thermal energy emitting 27,942 tonnes of CO into • USING 100% OF in the past 5 years 2 ELECTRICAL ENERGY FROM consumption by 4% compared to the atmosphere. Carbon dioxide 27, 942 RENEWABLE SOURCES the previous year and 7% compared emissions for every hectolitre of beer tonnes of CO 2 to 2010, when the average produced have dropped from 9.2 • INSTALLING TWO LARGE Not emitted into the atmosphere consumption was 108.2 MJ per kilograms in 2010 to 4.1 kilograms in PHOTOVOLTAIC SYSTEMS IN OUR BREWERIES IN This quantity is equal to the absorption hectolitre. 2014. COMUN NUOVO AND of about 20 million square meters Energy Efficiency Certificates TEE This means that we have reached MASSAFRA , a surface area greater than of forest In particular, the consumption of in ComunNuovo the global goal for 2015 early, and that of the region. • REDUCING ELECTRICAL thermal energy in 2014 decreased Thanks to initiatives developed in recent years, we are on track to reach the goal for AND THERMAL ENERGY by 5% compared to 2013, going our brewery in ComunNuovo, in the Province of Bergamo, 2020. CONSUMPTION IN PRODUCTION from 73.5 MJ per hectolitre of beer has obtained the Energy Efficiency Titles (TEE). produced to 69.6 MJ. Compared to This acknowledgement certifies the achievement of energy In five years, our emissions have Direct and indirect CO 2010, when consumption was 76.7 savings through innovations to improve energy efficiency. more than halved. A significant 2 emissions for production in breweries MJ/hl, the decrease was 9.3%. This result was achieved thanks to the installation of a photovoltaic contribution to this result came from Kg CO2/hl of beer system in the establishment and to the realisation of multiple the 12% reduction in 2014 compared 2014 4.1 Electrical energy consumption, projects, including the “Evaporation Factor”, which makes it possible to 2013. 3 2013 4.7 entirely from renewable sources, to use 150,000 m less natural gas every year, and the “blower 2012 8.9 decreased from 8.8 KWh per inverter”, which allows an annual saving of 250,000 kWh 2011 8.9 hectolitre of beer produced to 8.6 of electrical energy. 2010 9.2 KWH in the past 5 years.

14 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 15 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Electrical energy from renewable sources Cooling. Low environmental impact cooling

For our industrial activities, we use We distribute thousands of fridges This is why, in 2011, we started to electrical energy produced entirely 8,136 and draught systems to retailers all replace our fridges and draught from renewable sources: The solar panels installed in ComunNuovo over Italy in order to offer a perfect systems with low-energy and Massafra are equal to the surface area of experience of consuming our consumption and eco-friendly gas • “Green Electricity”, purchased on the 4 football fields products. cooled models, which can be 100 % market and certified with “GO” disposed of without endangering the eco-friendly Guaranteed Origin certificates, issued This equipment guarantees the ideal environment at the end of the by GSE - the Energy Services temperature and the correct device’s “life cycle”.

Authority. methods for serving beer, but they THE NEW FRIDGES INSTALLED Birra Moretti Baffo d’Oro. also lead to high levels of energy • Photovoltaic energy produced by the The first beer in Italy made consumption, and the subsequent with the sun. systems installed in our breweries in CO2 emissions. ComunNuovo (BG) and Massafra (TA) Birra Moretti Baffo d’Oro is the first example - in Italy - of beer made In ComunNuovo and Massafra, entirely using photovoltaic energy. 8,136 solar panels were installed in The necessary amount of Fridges Draught total, capable of producing 2.5 GWh electrical and thermal energy to Quality Certification Institute - Today 100% of new fridges More than systems of “clean” energy per year, avoiding produce it is supplied entirely by has officially declared that Birra installed at the point of In 2009, HEINEKEN Italia was the emission of over 1,000 tons of the solar panels installed at the Moretti Baffo d’Oro is found to consumptions is eco-friendly. CO into the atmosphere every year. breweries of Comun Nuovo and comply with requirements the first to use David Green, the first 2 New fridges contain: 2,400 Massafra. concerning Technical Document Ecological fridges 100% ecological draught system. 78, which certifies the energy distributed in 2014 To date, more than 7,000 have been • EMS (Energy Management to retailers Considering the total equivalent required to deliver a product System) for automatically installed. electrical energy associated with and its compensation with an adjusting the temperature in the production of Birra Moretti equivalent quantity or photovoltaic accordance with the way the More than Baffo d’Oro, Certiquality - the electrical energy. fridge is used

• Hydrocarbon coolants with low 1,100 environmental impact during the New draught systems installed in 2014 disposal phase at the end of the life cycle 100% LED lighting The-15% energy Electrical energy -20% consumption of new and innovative from certified Energy draught systems renewable -15% consumption compared to previous models sources Energy consumption compared to fluorescent lighting

16 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 17 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Green Distribution Packaging and waste

In 2014, we made 82% of transport The production of packaging Our brewery in Pollein, in Aosta among breweries and between material represents the greatest Valley, currently produces and breweries and depots with source of CO2 emissions in our distributes - throughout the world - intermodal solutions. -6% production process. THE TORP, two-litre PET refill packages for THE SUB. A reference This figure is increasing. This is why HEINEKEN has applied a point even for sustainability It has allowed us to reduce specific method - the Ecodesign performance levels, THE SUB is greenhouse gas emissions derived Packaging Procedure (EPP) - which certified A+. from these logistical operations by requires the application of ecodesign THE CO about 6% over the last four years, THESE INTERMODAL2 EMISSIONS THANKS METHODS TO principles in designing all new for a total of 683 tonnes of CO not 82% packaging. 2 Transport carried out emitted into the atmosphere - the with intermodal solutions equivalent of the CO2 absorbed by In 2013, HEINEKEN Italia played a 508,000 square meters of forests in among breweries and between leading role in launching THE SUB, 100% Madagascar. breweries and depots an innovative draught system for domestic beer consumption. recyclable

THE TORP REFILLS Distributing with 50% electrical power Of the vehicles used by our In 2014, we started - in collaboration logistical partners are with two Logistical Operators who Euro 5 or Euro 6. are our partners - a pilot project for Thanks to the constant mapping In 2014, we started distribution with electric vehicles in and renewal of the vehicle fleet, recycling 99.9% of the with the goal of reaching 90% by 2016. Waste the urban centres of Bergamo waste produced by our and Rome. 99.9% breweries. Since 2010, we have 0.016 Kg A shipping service from shipping service that offers up to recycled reduced the quantity of Per hectolitre Puglia to to reduce three weekly routes from Brindisi non-recycled waste by 71%. of beer produced Today non-recycled waste Non-recycled road transport to Catania, where the product is waste Starting from the first half of 2014, distributed by road only for the reaches 0.016 kilograms per -243 hectolitre of beer produced: following our project to reduce final leg of the journey. Tonnes of CO transport by road from our brewery 2 this is much less than in Massafra (Puglia) to Sicily, has This project makes it possible to per year HEINEKEN’s overall average, which is 0.5 Kg/hl. been implemented a new railway save emissions of 243 tonnes of Thanks to transport by sea between -5% the brewery in Massafra and Sicily. compared to 2013 line from to Catania, besides CO2 per year, as well as the use of sea transportation. guaranteeing better speed and This is done using a regular efficiency in distribution.

18 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 19 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Sustainable sourcing Actions and Results

Supplier Code. A shared compliance and control divided into The raw materials Our 2020 global Code of Conduct four phases: signing of the Ethical Code for our breweries commitments The Supplier Code is a code of conduct by the Supplier, a risk analysis in order to For several years the brand Birra that commits our suppliers to share identify situations of noncompliance Moretti started a process to use Italian • At least 50% of our raw HEINEKEN’s behaviour guidelines in with required parameters, monitoring raw materials. Since 2010, the entire materials to be supplied from terms of integrity, human rights and any corrective actions, and a final audit production of Birra Moretti Baffo sustainable crops environmental protection. which - in the case of insufficient d’Oro is guaranteed with malts from In order to guarantee global compliance compliance with requested changes in spring barley of Italian origin. From • 60% of raw materials used in with the Supplier Code, we developed behaviour - may lead to an interruption 2014 also Birra Moretti La Rossa and Africa to be locally sourced EcoVadis, a procedure for the analysis in relations with the supplier. Malto rely on a chain of Italian within the continent and improvement of our suppliers’ barley malt. In 2014 were born new environmental and social performance 100% Birra Moretti Radler: drinks with beer • Ongoing compliance with our levels. ALL 1,300 HEINEKEN ITALIA and 100% Italian citrus juice (Sicilian SUPPLIERS SIGNED Supplier Code Procedure EcoVadis includes a route to supplier THE SUPPLIER CODE lemons, bitter oranges of Savona and Calabrian lemons). And in the year of Expo introduced the new range Birra SAI. Our commitment to Local Sourcing. Moretti “Le Regionali” (, sustainable agriculture Creating wealth, , Friuli, Siciyl), produced with In 2010 HEINEKEN was the first reducing emissions a selection of ingredients typical of brewery group to become a member In 2014, we continued to develop our these territories. of SAI (the Sustainable Agriculture relations with the Italian agriculture Initiative), the non-profit organisation sector, in order to further increase the combining more than 50 global quantity of raw materials purchased in companies in the agroindustrial sector Italy, with two important objectives: and committed to developing a creating value for the agroindustrial shared system of principles and sector in our country, and decreasing Africa, Growing Together In Africa in 2014, HEINEKEN reached practices to promote sustainable CO2 emissions by reducing transport agriculture. distances from our suppliers to our the goal of 48% of raw materials In order to define the sustainability breweries. locally supplied in 11 countries in parameters for cultivation activities, Africa and the Middle East. This SAI has applied the Farm Italian packaging project currently involves 120,000 Sustainability Assessment (FSA), a In 2014, we purchased the farmers, bringing substantial benefits protocol that provides three levels in following in Italy: to more than 840,000 of their family the development of sustainability in members. The next goals are to reach 50% local sourcing by 2015 and 60% agriculture (Bronze, Silver and Gold). 90% of the bottles for our HEINEKEN considers Bronze to be the beers. More than 744 million by 2020. minimum requirement for starting a collaboration with a supplier of raw 86.5% of bottle materials. tops. More than 843 million In Italy in 2014, AgroalimentareSud - HEINEKEN Italia’s malt supplier - also 100% 120,000 joined SAI, contributing to the creation of cardboard for secondary Farmers of an “Italian way” to 100% packaging .52 million IN 11 COUNTRIES IN AFRICA sustainable agriculture. AND THE MIDDLE EAST

20 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 21 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Advocating responsible consumption Actions and Results FOR OVER TEN YEARS WE HAVE BEEN LAUNCHING Our 2020 global We are one of the largest beer CAMPAIGNS TO INCREASE producers in the world and we are AWARENESS ON THE ISSUE commitments aware of the problems linked to alcohol OF RESPONSIBLE ALCOHOL abuse. • Make responsible CONSUMPTION, WITH THE GOAL consumption aspirational OF MAKING THE BEHAVIOUR OF That is why we continue spreading a through the Heineken® brand THOSE WHO DRINK MODERATELY culture of responsible drinking, a ASPIRATIONAL. • Build measurable partnerships fundamental commitment for our to increase awareness of the business. dangers linked to alcohol abuse HEINEKEN WAS A PIONEER of the advertising budget ® • Take action at an industry IN PROMOTING 10% for the Heineken brand invested in campaigns for responsible drinking level, in collaboration with 12 RESPONSIBLE DRINKING. global alcohol businesses Dance More, Drink Slow. A new global campaign After “Sunrise belongs to moderate drinkers” - the advertisement in which the main character enjoys every instant of the night by drinking in moderation and choosing a bottle of water over a Heineken® - in 2014 we launched “Dance More, Drink Slow” in Italy and all over the World. This new campaign, in a direct and cool style, is intended to make responsible consumption aspirational. Created in collaboration with Armin van Buuren - a world famous DJ - “Dance More, Drink Slow” was developed mainly online with The Experiment, footage filmed in clubs to show how if the DJ plays the right music, the crowd’s attention focuses on dancing rather than drinking. The soundtrack in the film is van Buuren’s “Save the night”, which invites listeners to drink moderately.

DANCE MORE, DRINK SLOW. A simple and direct message: when music creates the right atmosphere, people dance more and drink slowly. The “Sunrise belongs to moderate drinkers” campaign was launched globally in 2012. 22 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 23 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Partnerships. Sharing commitments.

For several years, we have launched More than ALCOHOL FREE AND WE ARE AMBASSADORS local initiatives to promote …Operazione LOW ALCOHOL BEERS OF RESPONSIBLE responsible consumption in 190,000 gratta CONSUMPTION collaboration with NGOs specialised la risposta… With Birra Moretti Zero, we We would like to be ambassadors of in alcohol abuse issues, as well as were the first in Italy to the HEINEKEN values. This goes for Started in 2011, the “Scratch the Answer consumer associations, institutions distribute an alcohol free balanced personal alcohol Operation” was created in collaboration We use the “Enjoy and universities with the purpose of beer. consumption as well. That is why we PEOPLE DIRECTLY with the Consumer Movement experts. Responsibly” logo on opening a direct dialogue with the INVOLVED OVER 5 YEARS Between 2013 and 2014, we launched launched Cool@Work - an information, The initiative is based on the offer of a ® consumers. four Radler labels in Italy. A Radler is a drink all Heineken brand education and prevention programme Quiz Card as a fun way to verify the level made with beer and lemon juice. Birra packaging and dedicated to all people who work for of awareness on the issue of responsible Moretti Radler, Ichnusa Limone Radler, communications, HEINEKEN. Based on the issues of Good Morning Milano, created in consumption, as well as on the THE INITIATIVES and Dreher Lemon Radler with low alcohol and the alcohol consumption in the workplace, collaboration with ATM (the public distribution of disposable breathalysers. DEVELOPED content, as well as alcohol free Dreher beviresponsabile.it it aims to improve safety levels and transport company in Milan), the In 2014, it was a main attraction in the IN RECENT YEARS: Lemon Radler 0.0%. address for all keep our employees healthy. Municipality of Milan and the piazzas in Milan, where the FIFA World other beer brands “...Non me la bevo!” is a competition Consumer Movement to promote the Cup matches were shown, as well as at to increase awareness among use of public transport at night in Mondo Ichnusa, the music festival university students on the dangers of Milan, with the distribution of sponsored by the Sardinian beer. alcohol, in collaboration with the 100,000 maps of the special ATM Permanent Observatory of Young lines available at night time on the More than -50% Editors, which involved 17 universities. weekend. Radler less part with activities in the field. The 18,500 alcoholic than a lager beer employees took part by wearing the Disposable special glasses that simulate the GOOD MORNING MILANO breathalysers perception of inebriation, and by provided participating in a contest to elect the 10 Best Ambassadors of Responsible coupons which allowed them to get a Granelli, the head of Safety and Social Consumption. free bottle of water from the clubs Cohesion of the Municipality of Milan. participating in the initiative. In order Club owners in the Colonne di San On 4 September 2014, the to make the operation more attractive Lorenzo and Arco della Pace areas HEINEKEN world came to a stop, to and effective - with an ironic style were also involved, as they deal with launch a day entirely dedicated to rather than a commanding one - young customers on a daily basis. the issue of responsible drinking - participants were given the chance to across 45 nations and involving all wear special glasses that simulated employees. the effect of alcohol, and to try a In Italy, the initiative started in Milan. Created under the patronage of series of simple balancing exercises, From there, a tour set off to visit all the Municipality of Milan and in for a “true” experience of the dangers the breweries and Partesa, the collaboration with ALA Milano of alcohol abuse and the boundaries 800 Group’s distribution company. Onlus - an association specialised that are not to be passed. Flyers were Bottles The days were developed in two in public contact on social issues also distributed, containing distributed free parts: an educational part in the - Free Drink Water involved the suggestions for responsible drinking, classroom, involving experts, doctors, “people of the night” in Milan with as well as disposable breathalysers. ALTERNATE ALCOHOL and associations, and an experiential the distribution of Free Drink The initiative was endorsed by Marco CONSUMPTION WITH WATER

24 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 25 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Promoting health and safety Actions and Results People are our most and in any potentially dangerous important resource. situation. MORE THAN That is why we consider That is why, in 2014, we supplied the safety and health more than 26,000 hours of training, 26,000 of those who work with the participation of employees for us an absolute from the head offices in Milan, the priority and an breweries, and the distribution and HOURS DEDICATED irrefutable value. sales network, as well as events TO TRAINING dedicated to promoting health and safety that also involved families. IN 2014

The activities involved e-learning Safety first instruments, courses in the classroom and practical tests “in the field”, which also concerned first aid training, safe driving, -16% anti-suffocation manoeuvres for Injuries in the children and courses to prevent last year domestic accidents.

Over the year, four new e-learning modules were activated, specifically dedicated to newly -82% hired staff (My Safety), distribution Medications compared to 2013 partners, the commercial network Behaviour-Based Safety and to preventing falls, a primary is the scientific cause of accidents, not only method applied by in the workplace. HEINEKEN which: Training. The “zero injury” goal and the health • identifies “safe” behaviour in the culture various work situations with precise We know that promoting safety and protocols health means developing a concrete and personal commitment not only • awards those who do the “right in the workplace, but throughout the thing”, rather than punishing those day, in the company and at home. who make mistakes

We are aware of the importance • involves all employees in identifying of training in prevention and and reporting dangerous situations, developing a correct culture in order to constantly improve the in terms of health and diet, work environment and learning to behave safely in the workplace, behind the wheel,

26 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 27 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

5 years without injuries

Assemini. 5 years without injuries In 2015, the brewery in Assemini in the province of Cagliari reached the milestone of 5 years without injuries, Preventing the risk A path developed in two ways: corresponding to 691,500 man- of falling acquiring the habit of behaving the hours. A significant result, also In general, falls cause more injuries right way to prevent falls and achieved thanks to the thousands of than car accidents. Preventing the identifying “fall risk” situations in hours of training and concrete risk of falling in the workplace is the plant, in order to get rid of actions to improve the environment therefore essential to reach the them. and behaviour. objective of “zero injuries”. That is This started a real “trap hunt”, The brewery in Assemini in the province why in 2014 all employees at the which made it possible to collect of Cagliari and the safety mascot Mr. Ajò Comun Nuovo brewery 200 reports and initiate the participated in the project called subsequent improving actions. “Facile come camminare” (“As 270 easy as walking”). SYSTEM OBSERVATIONS 2,100 IMPROVEMENTS OF SAFETY BEHAVIOUR

Safety Day awareness among people working in theoretical sessions of safe driving, On 29 September 2014, the the brewery of all potentially in order to remind employees that 210 6 activities and plants in Comun dangerous situations, that are often there are also dangerous situations REPORTS OF POTENTIALLY TEAMS DEDICATED Nuovo stopped for a day entirely underestimated but sometimes that require attention outside the DANGEROUS SITUATIONS TO REDUCING dedicated to the “Facile come cause injury. brewery. OPERATIONAL RISKS Camminare” project, which involved all employees. A moment for training and sharing There were also postural exercise on the issue of health and safety, lessons in order to learn to keep ComunNuovo. A workplace different initiatives concerning health It was a safety day to increase which included practical and one’s balance and prevent falls, as that promotes health and safety, such as activities to well as a course to get to know the For the fourth consecutive year the conquer the smoking habit together, fire extinguisher, as well as more brewery in Comun Nuovo, in the the application of colour codes in the information on fires and on how to province of Bergamo, has obtained cafeteria in order to get to know the behave if one occurs. the acknowledgement as a nutritional value of different foods, “Workplace that promotes health”, in and agreements with local gyms to Even the day’s menu was created the WHP (WorkPlace Health promote physical activity. with particular attention to health, Promotion) project promoted by in collaboration with the Bergamo Confindustria and ASL Bergamo. ASL nutritionists, to learn to “Eat The project involved all the well to stay healthy and in shape”. employees and their families in

28 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 29 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Growing with the communities

Creating value for Italy DA 40 ANNI VOGLIAMO BENE ALL’ITALIA, A commitment that contributes to with the Innovation Rate, a IN 2014, WE CELEBRATED maintaining employment through calculation based on the turnover DA 40 ANNI L’ITALIA CI VUOLE BERE. OUR 40TH YEAR investments in new productive lines from innovative products in the first OF ACTIVITY IN ITALY. and marketing the launch of new three years after launching. SINCE 1974, WE HAVE products, product categories and BEEN PART OF A consumption methods. In Italy in 2014, our Innovation Rate COUNTRY FULL OF Activities and initiatives are aimed at reached 6%: a result that was also TALENT. WE HAVE extending the beer market and achieved thanks to the 65 million INVESTED, MADE ITALIAN developing increasingly sustainable Euro invested in innovation over the BRANDS GROW, AND solutions and technology. last five years. CREATED EMPLOYMENT. We measure our ability to innovate

HEINEKEN is the only international brewery company still led by the founding family: the passion and responsibility with which we contribute to the well-being of the countries we work in, is part of our culture.

Thanks to the trust and enthusiasm that Italian consumers have always shown us, we are currently the top beer company in Italy, with a 29% market shares, about 6.7 million hectolitres of beverages sold, and a turnover of 943 million Euro in 2014. This success creates value for the Siamo arrivati in Italia 40 anni fa company and for the country. e abbiamo subito capito che saremmo stati bene. Abbiamo investito, rilanciato In terms of employment, we aziende, creato occupazione. Oggi abbiamo 4 birrifi ci, occupiamo 2.000 currently employ a total of 3,000 persone e produciamo 5 milioni people: 2,000 directly and a further di ettolitri all’anno. Ma non facciamo 1,000 among our suppliers in Italy, of solo dell’ottima birra: ne diˆ ondiamo which more than 80% are Italian. la cultura, investiamo in modo sostenibile People working e promuoviamo il consumo responsabile. for the HEINEKEN Italia Group In 2014 HEINEKEN Italia was the 3,000 directly and indirectly. most innovative beverage producer in the country, creating 30% of innovation in the entire beverage sector and 53% in the beer sector (*). 81% 6% Italian Innovation Rate (*) Source: IRI, data referring to Canale Moderno suppliers in 2014 30 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 31 Introduction Overview Our focus areas Values and behaviours Introduction Overview Our focus areas Values and behaviours

Values and behaviours Our social commitment

Code of Business Free Drink Water Ichnusa. Solidarity A day at Exodus Speak Up Policy and Pane Quotidiano for Sardinia Conduct In order to guarantee the effect of On 23 October 2014, the During “Free Drink Water”, the project to On 18 November 2013, Cyclone the Code of Business Conduct, the HEINEKEN Italia Management promote responsible drinking, the clubs Cleopatra hit the central and northern As a large international company, rules of application require every Group took part in a day in in Milan that participated in the areas of Sardinia, causing 17 victims we are aware that we have a employee to have the opportunity direct contact with the Don R E S initiative chose, with the support of and serious damage to the territory P responsibility that binds us to to report any violations or behaviour Mazzi Exodus Community, T HEINEKEN Italia, to donate the value of and local economy. Ichnusa, which N E behave, both individually and not in line with the ethical code, which has been a reference C the distributed bottles of water to Pane has always been a part of the history E collectively, in accordance with confidentially, but also in an open point in the fight against drug T ethical values of fairness, integrity, Quotidiano. The historic association, and tradition of the island, M THE CODE OF and fair manner. That is why a addiction since 1985. and respect for the law. established in Milan in 1898, distributes participated in the chain of solidarity Y policy was defined, precisely

BUSINESS an average of 3,500 free meals every promoted by Confindustria Sardegna indicating the procedures and

A day to learn, while working O P

day to whoever needs one. Meridionale to collect funds for J CONDUCT That is why in 2013 we launched a reference personnel in the company

and sharing moments of daily A

activities to support the affected N global Code of Business Conduct, an to whom reports may be made.

S

life with those who have made E ethical code that promptly and fairly

S

population, workers and productive

I

responsibility to others their O systems. N defines the behaviour and Employees and human daily commitment. fundamental principles to apply rights HEINEKEN’s values to daily life, build Since 2013, we have applied – both A school without teachers, that transparent and trusting globally and locally- the “Employees’ taught us that business does Affligem for the relationships with our stakeholders, and Human Rights Policy” (EHRP), the not mean only objectives to be Fondazione Ricerca and contribute to maintaining the document at the basis of the Code of reached, but also the ability to Fibrosi Cistica company’s reputation at excellent Business Conduct, which defines reach them “responsibly”, Affligem, a brand belonging to the levels. HEINEKEN’s commitment to respect applying the values of HEINEKEN Group, chose to support for human rights and for the workers’ attention and respect for other the activity of the Fondazione Ricerca Together with the global initiatives, rights. The EHRP is based on the people and their needs to Fibrosi Cistica (Cystic Fibrosis Research in 2014, we developed online and principles of the Universal Declaration everyday life. Foundation), becoming a partner in classroom training initiatives to of Human Rights and on the Core the National Campaign for Cystic spread the awareness and Conventions of the International Fibrosis Research in October 2014. In application of the Code of Business Labour Organization (ILO). Italy, about 200 new cases are Conduct, which involved all the diagnosed each year, with an average employees of HEINEKEN Italia, at all of 4 every week. Thanks to research, levels - offices, breweries, Business children that are born with this illness Units and sales forces. now have a life expectancy of more than 40 years, while 50 years ago The Code of Business A specific initiative concerned the they were not expected to live past Conduct was employees called to cover their childhood. translated into particularly “sensitive” roles, in relation to the issues of conflict of interest and managing confidential 34 data and information. different languages

32 HEINEKEN Italia Sustainability Report 2014 HEINEKEN Italia Sustainability Report 2014 33 For more information on HEINEKEN Italia and sustainability, visit: http://rapportodisostenibilita.heinekenitalia.it www.enjoyheinekenresponsibly.com heineken.com/it

http://www.theheinekencompany.com/sustainability

http://rapportodisostenibilita.heinekenitalia.it

The video of the HEINEKEN Italia Sustainability Report 2014 is available here

A HEINEKEN Italia S.p.A. Production and Composition Graphics and layout HEINEKEN Italia S.p.A. Barabino & Partners Design publication Corporate Relations Viale Edison, 110 20099 Distribution HEINEKEN Italia S.p.A. Sesto San Giovanni (MI) Texts HEINEKEN Italia S.p.A. ITALY Corporate Relations Published in Savino Dicorato September 2015 Veronica Folliero