SIAM NIRAMIT & MARKET BRIEFING ON INDIA

By Big Blue Marble Mktg & Rep Pvt Ltd SUMMARY

 We need to stay invested in the Indian market as now we have built-up a one-on-one relationship with travel agents & tour operators in many cities across India – Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, Kolkata and several smaller cities  Our efforts in the last few years have helped Siam Niramit & Dream World effectively compete with other products in such as , Phuket Fantasea, Coral Island, Nong Nooch Village, Gems Gallery, Safari World, Marine Park, Temples of Golden Buddha, Mini Siam and Marvel & Grand Palace  Other inappropriate products like Tiffany Show and Alcazar have actually begun to get removed from the tour excursions. This means that we need to push our products before the competition pushes theirs 2014 MARKETING OBJECTIVE  It is important to now embark on a new ‘pure sales’ driven approach wherein we are able to offer incentives (barter or cash for advertising or B2B marketing) to travel agents to actually convert to Siam Niramit & Dream World  We need to activate some B2C consumer activities with tour operators by offering special packages for leisure groups and MICE – this will help our sales team actually have something to push and convert  Most importantly we need to market more in South India – Hyderabad, Chennai, Coimbatore, State of Kerala and also tap the East of India with Kolkata, State of Orissa  This is because South and East India have not been tapped as yet.

2012 – SUCCESS AREAS (SIAM NIRAMIT)

A. Actual conversion data: 1. Cox and Kings - The total no of pax done to Siam Niramit in 2012 through FIT,GIT & MICE was 4200 2. Thomas Cook – The total no of pax done to Siam Niramit in 2012 through FIT,GIT & MICE was 1500

B. Total actual queries generated: 1. Total number of queries generated - 124 2. Total number of travel agents from where these queries came out: 03 Name of Travel Agents: i) The Travelers ( Kolkata) – 9 pax ii) Indian Overseas Tours & Travels (Mumbai ) – 90 pax iii) Sachinam Holidays ( Mumbai) – 25 pax 2013 – SUCCESS AREAS (SIAM NIRAMIT)

A. Actual conversion data: 1. Cox and Kings - Approx 3200 pax till October 2013 2. Thomas Cook - Approx 600 pax till October 2013 B. Total actual queries generated: 1. Total number of queries generated: 137 2. Total number of travel agents from where these queries came out: 07 Name of Travel Agents: i) Harvey India Tours & Travels Pvt. Ltd. ( Mumbai) – 20 pax ii) Olympia Travels and Tours ( Mumbai) – 46 pax iii) Own Vacation ( Mumbai) – 4 pax iv) Shreyas Tours & Travels ( Mumbai) – 5 pax v) Sky Wings Holidays ( Mumbai) – 10 pax vi) Trave India Holidays Services ( Mumbai) – 2 pax vii) N Chirag Travels – (Delhi) 50 pax

2012 – SUCCESS AREAS (DREAM WORLD)

A. Actual conversion data: 1. Dynasty Travel ( Mumbai)– 14 pax 2. Anjali Travels ( Mumbai) – 16 pax 3. Sky Line Travels ( Mumbai) – 14 pax 4. Riya Travels ( Mumbai) – 400 pax 5. Heena Tours (Mumbai) – 50 pax

B. Total actual queries generated: 1. Total number of queries generated: 494 2. Total number of travel agents from where these queries came out: 05

2013 – SUCCESS AREAS (DREAM

A. Actual conversion data: WORLD) 1. 7 Continents Holidays Inc ( Mumbai) – 3 pax 2. Cottage Tours & Travels ( Mumbai) – 50 pax 3. Flamingo Transworld Pvt. Ltd ( Ahmedabad) – 220 pax 4. Freya Tours & Travels Pvt. Ltd. ( Mumbai) – 123 pax 5. Instant Travel Solutions ( Mumbai) – 4 pax 6. La Vena Tours and Travels ( Mumbai) – 4 pax 7. Lifestyle Holidays ( Mumbai) - 120 8. Magnus Tours & Travels ( Mumbai) – 6 pax 9. Neels Holidays ( Mumbai) – 100 pax 10. New Jolly Tours and Travels ( Mumbai) – 10 pax 11. Olympia Travels and Tours ( Mumbai) – 16 pax 12. Shree Krishna Travel Solutions Pvt Ltd ( Mumbai). – 300 pax 13. Silver Sky Travels World ( Mumbai) – 12 pax 14. Sujay Holidays ( Mumbai) – 7 pax 15. Travel Solutions ( Indore) – 14 pax 16. Trident Net Privilege –( Mumbai) 25 pax 17. World Spin Holidays – ( Mumbai) 35 pax 18. N Chirag Travels – (Delhi) – Approx 350 pax

B. Total actual queries generated: 1. Total number of queries generated: 1399 2. Total number of travel agents from where these queries came out:18 TOUR OPERATOR BROCHURES DONE IN 2012 & 2013 TOUR OPERATOR BROCHURES DONE IN 2012 & 2013 TOUR OPERATOR BROCHURES DONE IN 2012 & 2013