Make Our Listeners Your Customers 2017 Media Kit
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MAKE OUR LISTENERS YOUR CUSTOMERS 2017 MEDIA KIT COVERAGE AREA ON THE AIR SINCE 1961, WXVW HAS A STRONG HERITAGE IN KENTUCKIANA. • For decades, WXVW was the only Louisville-market station that carried local high school sports. • WXVW broadcasted the first American Basketball Association game of the legendary Kentucky Colonels. • In the summer of 1994, WXVW became the first 24/7 sports station in Kentuckiana. 1450/96.1 COVERAGE AREA SEYMOUR BEDFORD MADISON SCOTTSBURG CARROLLTON SALEM PAOLI CHARLESTOWN LA GRANGE NEW ALBANY LOUISVILLE SHELBYVILLE CORYDON FRANKFORT PLEASURE RIDGE PARK LAWRENCEBURG FORT KNOX BARDSTOWN HARDINSBURG LISTENER PROFILE 78% MALE 66% 22% FEMALE AGE 18–54 NEARLY 50% COLLEGE GRAD OR HIGHER AND EARN OVER $75,000/YEAR MEN AGES 25-54 90% SPEND 5 HOURS OWN A HOME AND 30 MINUTES WEEKLY LISTENING Data provided by allaccess.com 2017 MEDIA KIT PROGRAMMINGPROGRAMMINGPROGRAMMING 1450/96.1 LINEUP 7:00am–10:00am THE HOOSIER REPORT WITH MATT DENISON Mike and Mike Complete coverage of the Indiana 7am–9am Mike and Mike ESPN Radio Hoosiers and sports from a Southern 7am–9am Mike and Mike Indiana perspective, including weekly ESPN Radio ESPN Radio 10:00am–11:00am interviews with IU legendary 9am–10am9am–10am The The Steve Steve Czaban Czaban Show ShowTiki and Tierney play-by-play voice Don Fischer and Yahoo! Yahoo! Sports Sports Radio Radio CBS Sports Radio The Indianapolis Star’s Gregg Doyel. 10am–noon10am–noon Tiki Tiki and and Tierney Tierney 11:00 am - Noon Weekdays at 11 a.m. and 3 p.m. CBS CBS Sports Sports Radio Radio The Hoosier Rport noon–3pmnoon–3pm The The Jim Jim Rome Rome Show Show with Matt Denison CBS CBS Sports Sports Radio Radio PROGRAMMINGNoon - 3pm 3pm–4pm The Doug Gottlieb Show 3pm–4pm The Doug Gottlieb ShowThe Jim Rome Show THE SPORTS THE SPORTS TALKER WITH T.J. WALKER CBS Sports Radio CBS Sports Radio CBS Sports Radio TALKER WITH T.J. Walker is the Basketball Recruiting 4pm–5:30pm The Sports Talker Analyst for CatsIllustrated.com, 4pm–5:30pm The Sports Talker hosted locally by T.J. Walker3pm–4pm T.J. WALKER Kentucky’s Rivals.com site in hosted locally by T.J. Walker The Hoosier Rport PLAY BY PLAY 5:30pm–7pm Inside the Press Box PLAY BY PLAY partnership with Yahoo! Sports where PROGRAMMINGPROGRAMMING 5:30pm–7pm Inside the Press Box with Matt Denison hosted locally by Nick Coey he covers the future of UK basketball, hosted locally by Nick Coey 4:00pm–6:00pm along with basketball and football team The Sports Talker coverage. T.J. has also been hosting hosted locally by T.J. Walker The Sports Talker with T.J. Walker, Monday-Friday 4-6 p.m. on The Big X Sports Radio since 2014. 7am–9am Mike and Mike ESPN Radio 9am–10am The Steve Czaban Show Yahoo! Sports Radio PLAY 10am–noon BY PLAY Tiki and Tierney CBS Sports Radio 7am–9am7am–9am MikeMike and and Mike Mike noon–3pm The Jim Rome Show ESPNESPN Radio Radio CBS Sports Radio 9am–10am9am–10am TheThe Steve Steve Czaban Czaban Show Show 3pm–4pm The Doug Gottlieb Show Yahoo!Yahoo! Sports Sports Radio Radio CBS Sports Radio 10am–noon10am–noon TikiTiki and and Tierney Tierney 4pm–5:30pm The Sports Talker CBSCBS Sports Sports Radio Radio hosted locally by T.J. Walker noon–3pmnoon–3pm TheThe Jim Jim Rome Rome Show Show PLAY BY PLAY 5:30pm–7pm Inside the Press Box CBSCBS Sports Sports Radio Radio hosted locally by Nick Coey 3pm–4pm3pm–4pm TheThe Doug Doug Gottlieb Gottlieb Show Show CBSCBS Sports Sports Radio Radio 4pm–5:30pm4pm–5:30pm TheThe Sports Sports Talker Talker hostedhosted locally locally by by T.J. T.J. Walker Walker 5:30pm–7pm5:30pm–7pm InsideInside the the Press Press Box Box PLAY BY PLAY PLAY BY PLAY hostedhosted locally locally by by Nick Nick Coey Coey NEW SIGNAL KICKS OFF REBRAND FOR WXVW By Justin Maskulinski | News and Tribune Feb 1, 2017 The radio station formerly known as “The its first year on the air last October. Every Sports Buzz” has a new name, and an- weekday at 11 a.m., Denison talks Indiana With the AM signal, listeners in Floyds other signal. University and Southern Indiana high Knobs or Charlestown may have had school sports. issues at night. The new signal stretches WXVW, now “The Big X,” can be heard on from Sheperdsville, Ky. in the south to 96.1 FM as well as 1450 AM. The station “I think we’ve seen phenomenal growth,” between Sellersburg and Scottsburg in formerly was called “The Sports Buzz,” Ryan said. “It’s a niche program you can’t the north. In the east, La Grange, Ky. is but an old photograph had owner Dugan find anywhere else on the radio dial. An the approximate boundary and the signal Ryan thinking it was time for a change. hour of coverage about [Indiana] and he stretches to Corydon in the west. even covers some high school.” The photo, which features Charlie Jenkins “We wanted to cover some areas in and the late Ted Throckmorton broadcast- Some of Denison’s guests include Indiana Southern Indiana, particularly at night, ing above a Big X banner at the 1993 state basketball voice Don Fischer, IndyStar where the AM [signal] struggles,” Ryan championship game between Jefferson- columnist Gregg Doyel and Jeff Rabjohns said. “We wanted something with good ville and Ben Davis, inspired Ryan to move of Peegs.com. quality that covered the area.” forward with the rebrand. “Matt does a great job of booking those Ryan says the FM signal is a step in the Ryan, who played basketball for Floyd guests and keeping a regular schedule,” right direction for the station and the Central, said he remembered when Ryan said. “That’s one thing we’ve tried to listener. Jenkins and Throckmorton would call his do [is] be consistent with the guests and games. the programming.” “We’re always looking to expand some of our local programming,” Ryan said. “We’re “When those guys were broadcasting a After The Hoosier Report, Jim Rome’s trying to look for creative ways to keep game and you had The Big X logo, you national show airs, followed by a re-air of growing our brand.” knew it was a Jeff-Floyd showdown,” he Denison’s program at 3 p.m. More local said. programming follows at 4 p.m., then a game — whether it be Indiana, the Colts, When he took over the Jeffersonville- Western Kentucky athletics, the Pacers or based studio in 2011, Ryan said working high school sports — is the nightcap. with the legends was “a dream come true.” “Since we put the station back on the air, we’ve always emulated what made this A typical day on WXVW begins with ES- station successful,” Ryan said. “All of the PN’s Mike & Mike at 6 a.m. and is followed high school sports, the Hoosiers and go- by CBS Sports Radio at 10 a.m. ing above and beyond the call.” The next show, at 11 a.m. — The Hoosier The new FM signal means the national and Report with Matt Denison — completed niche coverage can reach more listeners. 213 Magnolia St. Jeffersonville, IN 47130 (812) 725-1457 contact[@]1450thesportsbuzz.com.