illuminate Speaker Series Brought to you by Hospice of Santa Barbara

Build BRAND RECOGNITION Reach A CAPTIVE AUDIENCE OF OVER 100K Impact YOUR COMMUNITY

Hospice of Santa Barbara 2050 Alameda Padre Serra, Ste. 100 | Santa Barbara, CA 93103 (805) 570-3735 | www.hospiceofsb.org/hsbseries illuminate Speaker Series Partner with us and make a difference!

Your marketing Hospice of Santa Barbara is a local nonprofit that offers its services and community education for free to the public. We budget stretches have been successfully hosting large free community events to further with monthly the public for years. This year, due to the impact of the coronavirus, we are responding differently. As we all know, promotions for a people are reeling from this pandemic as well as its economic series of nationally- impact. Feelings of anxiety, grief, and uncertainty, coupled with renowned speakers. so many unanswered questions, inspired us to change our approach to community education.

Hospice of Santa Barbara is launching a free virtual speaker series—one per month over the next 12 months beginning in October—which addresses the feelings and questions that accompany our challenging times. For this series, we are engaging nationally-renowned speakers that can inspire, educate, encourage deeper inquiry and action, create community discussion, and help bring people closer together. Our hope is that people will take away something meaningful from this season of reflection that has us questioning aspects of our lives and the world around us.

The line-up will consist of well-known and well regarded speakers such as Roshi Joan Halifax, Frank Ostaseski, Katy Butler, Sharon Salzberg, BJ Miller, Sunita Puri, Jenée Johnson, and more. We are currently scheduling speakers though 2021, and potentially, beyond. Read below for our current speaker series line-up. We are all in this PARTNER with us together! Sponsoring the Hospice of Santa Barbara Community Education Speaker Series provides a variety of ways for you to get your You can help to name, or your organization’s name, in front of a captive provide a positive audience and increase your visibility. We have a variety of impact to our sponsorship levels and benefits for you to choose from. All community and sponsorship packages are customizable to fit your needs. See the world during enclosed benefit packages for more information. these challenging times. REACH our community With this series of nationally-known speakers, we expect to reach an audience of well over 100K on both a local and national level through a variety of web, print, and broadcast platforms. More details enclosed. Sponsorship opportunities will be available throughout the series. Single event sponsorship opportunities are also available. If you have any questions please do not hesitate to contact Charles Caldwell at (805) 563-8820 or [email protected]. illuminate Speaker Series 2020-2021 Speaker Line-Up

"It more than met my expectations. Roshi Joan Halifax is so completely authentic. It feels as though she is speaking to each person directly." - Event Attendee

October 22 - Thursday November 18 - Wednesday Roshi Joan Halifax, PhD Frank Ostaseski Activist, anthropologist, Frank Ostaseki is the author author, caregiver, ecologist, of The Five Invitations: LSD researcher, teacher, and Discovering What Death Can priest--Roshi Teach Us About Living Fully. Joan Halifax is many things His work has been to many people. Yet they all highlighted on The Oprah seem to agree that no matter Winfrey Show, featured what role she plays, she is by Bill Moyers on his PBS consistently courageous and television series On Our Own t compassionate. She founded Terms and honored by H.H. en the Upaya Zen Center in New r Ev the Dalai . Frank is a ake s Mexico, a Zen peacemaker Spe Ha pioneer in end-of-life care. ate community she opened in He co-founded of the Zen D sed 1990 after founding and Pas Hospice Project in 1979, the leading the Ojai Foundation first Buddhist hospice in in California for ten years. America, and later founded Her practice focuses on the Metta Institute, which socially , offers educational programs which aims to alleviate related to spirituality and suffering through dying. meditation.

January 20 - Wednesday Intermission for the month of Katy Butler December for the 37th Auunal Award-winning journalist, public speaker, and bestselling author Katy Butler has written two groundbreaking books about the end of life and is a thought leader in the national movement for WEDNESDAY, medical reform. Her new DECEMBER 16 book, The Art of Dying Well, is about living as well as 6:00 - 7:00 PM PDT possible for as long as possible and adapting Light Up A Life is an opportunity for all to join together as communities unite for one successfully to change. Katy heartwarming virtual ceremony to remember Butler’s articles have and honor the many that are missed this holiday appeared in The New York season. Times Magazine, The Best For more information visit our website at American Science Writing, and www.hospiceofsb.org/lual The Best American Essays. 2020-2021 Speaker Line-Up Continued

February 17 - Wednesday March 18 - Thursday Sharon Salzberg BJ Miller Sharon Salzberg is a featured Dr. BJ Miller is one of the pre- speaker and teacher at a wide eminent speakers on patient- variety of events around the centered care, palliative and globe. In 1976, she established, end-of-life care. His first book, together with Joseph Goldstein The Beginner’s Guide to the and Jack Kornfield, the End: Practical Advice for Living Insight Meditation Society Life and Facing Death, is a (IMS), one of the most comprehensive, and prominent meditation centers compassionate guide to dying in the Western world. She is — and living fully until you do. the author of nine books His TED Talk, “What Really including the New York Times Matters at the End of Life,” bestseller Real Happiness, her has garnered over 9 million seminal work, Lovingkindness, views to date and ranked Real Happiness At Work, and, among the most viewed talks. most recently, Real Love: The He is an Assistant Clinical Art of Mindful Connection. Professor of Medicine at UCSF and is the former "Roshi Joan was very well organized, and the content was very Executive Director of Zen important for our current strange times. As a recovering cancer Hospice Project. patient it was especially important to me." - Event Attendee

April 21 - Wednesday May 19 - Wednesday Sunita Puri, MD Jenée Johnson Sunita Puri, MD is the Medical Jenée Johnson pioneered Director of the Palliative and leads the unique effort to Medicine and Supportive Care bring into public Service at the Keck Hospital health programs though the and Norris Cancer Center of Trauma Informed Systems of the USC. Sunita’s writings have Care Initiative in San appeared in the New York Francisco. She is recognized Times, Slate and the Journal of by her peers as a Powerful the American Medical Woman in the Mindfulness Association. Her first book Movement in the fall 2020 published in 2019, That Good issue of Mindful magazine Night: Life and Medicine in the and her work is featured as 11th Hour, addresses the the cover story in the Oct., importance of finding a 2019 issue. Jenée is also the common language to address founder of The Right Within illness and suffering. Experience, an experiential mindfulness program that reclaims humanity, joy and well-being for Black people *We are currently scheduling the remaining through mindfulness speakers for this meaningful series. practices. illuminate Speaker Series Sponsorship Benefits

$25,000 – AURORA BOREALIS PRESENTING SPONSOR All Guiding Star Benefits Plus: • Name placement in national digital advertising • Acknowledgement in radio PSA A reach of over 100K • Prominent sponsor name recognition in all series press releases individuals at a local • Most prominent name/logo placement on printed & digital and national level materials related to the event • Sponsor highlight story in a HSB printed newsletter • Signed books from all guest speakers • Event viewing party! Choose a speaker of your choice and that TVSB Public Access Television 100K evening we will deliver dinner from Ca’Dario for up to 6 ppl.

$10,000 – GUIDING STAR SPONSOR All Luminary Star Benefits Plus: • Company logo or name displayed on a dedicated pre-event slide Local TV PSA estimated daily viewership 12K • Company logo in quarterly full-page Santa Barbara Independent Ad • Verbal acknowledgment during all event introductions • Company name in local TV PSA reaching SB and Ventura County viewers • A dedicated press release regarding your sponsorship of 4K+ Email distribution list • Sponsor highlight story in a HSB E-newsletter • Breakfast or lunch for up to 10 ppl delivered to your office/home

$5,000 – LUMINARY STAR SPONSOR All Shooting Star Benefits Plus: Estimatedreleases reach of 20K • Prominent logo/name recognition on the sponsor slide on all pre-event reels from Tri-County press • Prominent logo or name recognition on post-event video distribution • Company logo or name placed on each event registration page • Prominent name display in digital banner ads • Prominent recognition in HSB’s E-newsletter and printed newsletter SB Independent40K+ Print • Signed books from 4 different guest speakers of your choice • Boosted dedicated post about your organization on social media

$2,500 – SHOOTING STAR SPONSOR • Prominent logo/name placement on event website for the entire series HSB website1,200 MonthlyHome Page Visitors • Company/name recognition on pre-event sponsor reels at each event 1,700 Regstration Page • Company/name recognition on all event e-blasts • A deluxe HSB gift bag delivered to your home or office • A signed book from 2 different guest speakers

Noozhawk AM/ PM Reports PROMOTIONAL PARTNER 735K Monthly Readers • Special acknowledgment is a HSB e-newsletter • Name listed on Event website Speaker Series event website • HSB will provide a media kit to help you spread the word about EdHat15K AM dailyReports your participation in this event

How your marketing budget stretches further with the illuminate Speaker Series

Hospice of Santa Barbara has been successfully hosting large free community events to the public for years. We have seen a continued growth in audience size, community partnerships, and marketing reach throughout the community. You will benefit from our With a series of 11 virtual events, we can reach robust marketing efforts even more individuals not only at a local level, but now nationally as well through the websites with a reach of over 100K of well-known major publication such as Mindful individuals from both a local Magazine and Lion's Roar Magazine. and national audience.

Local Advertising National Advertising

Utilization of prominent local media National online magazines such as outlets, such as Edhat Santa Barbara’s Lion's Roar and Mindful. (430K x10 daily news report, and Noozhawk months website and eblast online (855K x 10 months) readership)

Ongoing public service Social media pages of our nationally- announcements will air on our local known speakers (average of 33K followers per speaker) ABC affiliate and public access channels that reach Santa Barbara and Ventura National promotional partners of County viewers (372K x 10 months) like-minded organizations who share our series (50K+ monthly) Social media platform posts including paid promotions through Facebook, Vimeo post event video distribution Intagram and Twitter (4K x 10 months) (300 x 10 months)

Multiple pre- and post- event email blasts (16K x 10 months)

Spectrum Reach (Cox); local internet provider (480K x 10 months) Average audience attendance for the illuminate Speaker Series Hospice of Santa Barbara's event and is 500+ per event. As a sponsor your name will be website pages (3K x 10 months) seen by each and every virtual Santa Barbara Independent audience member. publication (40K x quarterly distribution)

For questions about becoming a sponsor, or to customize a benefit package that will work better with the needs of your company, please contact Charles Caldwell at [email protected]