Si More Thana"Woman's Show"

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Si More Thana NOVEMBER 21, 1966; FIFTY CENTS b levision "Mr All new market research aids help stationssell spot? PAGE 25 llorality's new look in Hollywood-what it meansto tv PAGE 28 low SSC&B crossed the $100 -million mark inbillings PAGE 30 )hnston makes DIALING FOR RS call to home viewer Inter - guest Carmel Quinn Winter BI Parade commentator with ar John Forsythe Accepting ng Award from Minnesota De - it of Agriculture Checking ;ed products in the store. si morethana"woman's show" DIALING FOR DOLLARS is the highly -rated KSTP-TV colorcast seen every Sunday through Friday ( 12:15-12:30 pm) by an average of 76,500 viewers, 63% of whom are women. As hostess of DIALING FOR DOLLARS, Jane Johnston is a welcome guest in some 56,000 homes every day, presenting the varied, always -interesting programming that makes her the top woman TV personality in the market. In addition to the important DIALING FOR DOLLARS phone call that can mean money to a lucky winner, Jane interviews famous guests, prepares gourmet specialties with area chefs and talks to experts in many fields. For the facts on how you may put this successful show to work for you, contact a KSTP color TV representative or your nearest Petry office. REPRESENTED NATIONALLY BY EDWARD PETRY et CO.. INC. TOTAL COLOR TELEVISION MINNEAPOLIS ST. PAUL HUBBARD BROADCASTING, INC. KSTP AM FM TV II KOB AM TV W GTO AM For SPOT TV buys in the St. Paul-Mi apolis market,allstudies:leave doubt that WCCO Television is the you need to buy. Look at it this way. You're interested in reaching people and WCCO Television delivers lots of 'em - 2,334,400 differ ent people each week**. Not only is this the nation's 15th ranking Metro Area*** but WCCO Televisionreaches people in 62 counties**** of Minnesota and western Wisconsin.***** Circulation is one of the differences tween WCCO Television and its corn tors. In just about any way you wan 4 look at it the circulation figures*** out WCCO Television's overall domin in the market - one of the many. sons that you can COUNT ON US TO THE DIFFERENCE BETWEEN GOOD GREAT IN TWIN CITY TELEVISION. NOTE: Audience data are *Contact WCCO Television Research for details. estimates only, based on **Jan. 1966 ARB, Sign -on to Sign -off and special ARB Tab. information supplied by' Sales Management Nov. 10, 1966. indicated source, and sub. 1965 ARB Coverage Study. ject to the limitations 'Equivalent in size to the states of R.I., Vt., N.H., Mass., Conn., & N.J. combined. thereof. rrn rn 0 z KTRKTV HOUSTON Facts in focus... \I i\I \IBER 21. 1966 Nielsen's U.S. TELEVISION OWNERSHIP Television Age ESTIMATES WHAT ELSE BESIDES NUMBERS? If lien the ratings are adequate, willa free research s swing business to the station offering it? .'8 NEW ROAD FOR THE CODE Feature films turned out under Hollywood's liberalized might mean trouble when they reach Iv 30 SSC&B COMES OF AGE Its 21st birthday just ahead, a lop agency looks to ex overseas and on Madison Avenue, too An annual report showing TV ownership by: 31 KIDS CAN BE CAPTURED geographic areas Children's programming is beset by problems, but syndi Nielsen territories feel they have the answers-to some county sizes time zones 36 CULTURE IN THE CAPITAL county within state Four artistic specials in Jour nights, and WTOP-TV Wasitt For complete details helped sell a raft 01 season tickets call, wire or write DEPARTMENTS I1 Publisher's Letter toFilm Tape Report Report to the readers Roundup of netts Nielsen Station Index 16 Letters to the Editor 47 Spot Report The customers always write Digest of national actirit) NSI EXECUTIVE AND EASTERN SALES/SERVICE OFFICE 14) Tele-scope 49 One Buyer's Opinion NEW YORK (10019) IJ II t11111'1111 behind the M'elit'S Piggyback squeal 1290 Avenue of the Americas 956-2500 21 Business Barometer 55 Wall St. Report NSI SALES/SERVICE OFFICES Ileashrtng the The financial picture CHICAGO (60601) 360 N. Michigan Ave. 372-3810 2; Newsfront 69 In the Picture HOLLYWOOD (90028) The nonit happened A man in the nett 1680 N. Vine St. H011ywood 6-4391 Pt Viewpoints 70 In Camera SAN FRANCISCO (94104) hoprwittiong /IIIIN and rune The lighter.side 68 Post St. YlIkon 6-6437 a service of A. C. Nielsen Company 1,leisimi Age ispublished esery other Monday by the TeleNisionEtlitoria CHICAGO (60645) Publication Office: 440 Boston Post Road, Orange.. Conn. Addrebsmail to ed advertising and circulation offices: 1270 Avenue of the Americas, Rockefeller 2101 Howard Street 465-4400 New York 20. N.Y. Circle 7-7660.Controlled circulation postage paidat New N.Y. and at Orange, Conn. 6 Television Age, November 2 PROGRAMS PROGRAMS PROGRAMS PROGRAMS PROGRAMS PROGRAMS PROGRAMS% , T. 8:.:44. pRoGRAms 0 `fi THE DIFFERENCEIs...m ca tv Televisio Age \ I \ Bisit KBOI-TV Publisher S. J. Paul Editorial Director 11011 Dl11111 Sell IDAHO! Senior Editor Associate Editors KBOI-TV reaches more Hem% Neiri tidien If homes, more viewers,more men Financial Editor k.\\ Advertising and more women from Sign -on to \ tut man Iterkon itz 1therti-ing \tanager Sign -off, Monday thru Mort Miller \larguerite Sunday*, than any other Sales Service Director Lye Production Director Idaho television station. Fit.41 Circulation Director And KBOI-TV is Idaho's Editorial Assistant int! first 100% color- B usiness Office \Ii11.1111 III\ ti loan B ranch Offices capable station. \li(kr,1 ARB Mar. '66. Audience mecis Paul Itlakeniorr. Jr. urements areestimates only 3120 Road bated on data supplied byin- dicated sources and subjectto Moine.: 10%a 277.2660 thestrengths andlimitations thereof. South Herbert Nlartin Kis 3233 Winningham. Ia. .t52315 205-322.6:i2!' Los Atigele, Gordon Sutton Duncan Scott S Nlarsliall. It 18 Rik sireei 213382.n:1lb fitted kingdom F. A. Snith Assoc. 31 Doter :Navel TELEVISION I °union. I.England Channel 2 CBS Member of Business Publications BOISE Audit of Circulations, Inc. EIP)A AffiliatedwithBonnevilleinfere1. nr.41 tions, KSL-TV Salt Lake City. KIRA Tv be .1,11, 10111,11-11c11 ti'l) attic, WRUL. New York. KID -TV Idahn Fall% \I litIll.ide%iituti Editorial Editorial, atheiti.ing and circulation 1270 .kt rime of ilir%flirt. Roe Center. \eV. )iirL 20, N.1. Phone: Represented by 7-7660. Single 50 cent,. Yearly -crinthin in theI.S. and pouotepsio Canada: $7: eil,evi herr :$15. 0 Te OETER.S.0RIFFIN,00 ODWARD, IN4 Editorial Corp. 1966. The entire c rd 1.I.F.% \10Eare protected by rightintheI.S. andinall al4 signatoryto the Item Contention dn. NiiAnirrican Telisiun .4gr, tit ember 21 Delphi Assoc Inc. MCMLXIV I. cloud of evil robot eagles is Smashes armies of invading space just the mixture of crimebusting *ping down on your city. They monsters. Saves your city from vil- and science fiction that today's kids tteqectronically controlled byvi - lainy . and, incidentally!, wreaks are looking for. Control Gigantor ID; villains trying to takeover the havoc on your competition! and you control your market! '64. What, oh what, do youdo? "GIGANTOR" is a real go-getter "GIGANTOR!" Dill on Gigantor, the world's running away with kid -show rat- Why don't you go get him! 'fitiest robot! This jet-propelled ings in such key markets as New ,,ht -of -shining -armor makes York. Los Angeles and Detroit. This Call. wire or write for ilcemeat out of evil eagles. action -packed half-hour series has GIGANTOR 52 1/2 -hr adventure cartoons Also from Trans -Lux: THE MIGHTY HERCULES FELIX Till CAT MACK AND MYER FOR HIRE. TELEVISION CORPORATION 625 Madison Avenue, NEW YORK, N.Y. 10022 PLaza 1-3110 CHICAGO HOLLYWOOD Trans -Lux Television International Corporation Zurich.Switzerland 1.111.1.40n Age. Vorember 21. 1910) II ill You couldn't do business with a better sour Dr. Kildare Bonnie Prudden Eleventh Hour Zero One The Lieutenant Northwest Passage Sam Benedict National Velvet Cain's Hundred Thin Man The Islanders Our Gang Asphalt Jungle Cartoons FEATURES The Girl from Flipper 1111111111111 U. N. C. L. E. Please Don't Eat Daktari The Daisies The Rounders Off To See The Wizard Jericho How The Grinch The Man from Stole Christmas U. N. C. L. E. The Rise & Fall of Tom & Jerry The Third Reich THE TOTAL PROGRAMMING MGM COMPANY TELEVISION Letter from the Publisher Satellites Overhead? COMPLETE Edward Codel, senior vice president of the KatzAgenc AUTHORITATIVE in an interesting speech before the TennesseeBroadcaste Association, posed several of the pertinent problems domesticcommunicationsatellites.Hisexpositionwa timely, since some of the basic decisons involvinga domestic satellite system will be made within thenext few months. First of all, there is no question about the engineeri feasibility of domestic satellites. The technicalaspects ground transmitting and receiving stations and theconnec ing loops have been pretty well workedout. What is cur rently in the inquiry stage is whether the FCChas juri diction over domestic satellites. Comsat claimsthat and the Communications Satellite Act it has jurisdictionover satellites, global and domestic. The view ofmost commun The comp ireotory and basic reference guide of cations lawyers, however, is that under the Communicatio internatio al radio and Act, the Commission most positively hasjurisdiction ov * satellite communications within the confines ofthe conti Istliultal JoI wave, mix/a .are & IV yaw loth irtaarJa. ental United States. Since the prigned, aorll IIMS, alli Oita. Complett ilek1 a VW It, corporate structure of Co sat involves 54 nations,itisdifficult to perceive how can assume control over domestic communications. What is of immediate as wellas long-range importance as Ed Codel points out, is the position of the local broad 1966 WORLD RADIO caster in any satellite system.
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