MISERICORDIA
GRAPHICUNIVERSITY AND BRAND IDENTITY STANDARDS MANUAL
DRAFT March 2019 MISSION STATEMENT Misericordia University, a Catholic liberal arts institution established in the tradition of the Sisters of Mercy, fosters intellectual curiosity, critical thinking, and respect for persons in an environment where all are welcome.
CORE VALUES As a community, we are committed to integrity and the values of the Sisters of Mercy as the foundation of university life. Our values are:
Mercy through Compassion ✦ Love ✦ Caring Service through Selflessness ✦ Sacrifice ✦ Action Justice through Fairness ✦ Acceptance ✦ Advocacy
Hospitality with Dignity ✦ Respect ✦ Openness
VISION Misericordia University, the premier Mercy university in the United States, will broaden its geographic reach while strengthening its reputation for superior liberal arts and professional programs at the undergraduate and graduate levels. Misericordia graduates will lead lives of consequence in their professions, their communities, and the world. CONTENTS
MISERICORDIA UNIVERSITY ACADEMIC LOGO SYSTEM 5
MISERICORDIA UNIVERSITY ACADEMIC OFFICIAL COLORS 21
MISERICORDIA UNIVERSITY ACADEMIC IDENTITY SYSTEM 25
MISERICORDIA UNIVERSITY ATHLETIC LOGO AND COLORS 30
MISERICORDIA UNIVERSITY ACADEMIC & ATHLETIC TYPOGRAPHY 53
MISERICORDIA UNIVERSITY SOCIAL MEDIA 57
MISERICORDIA UNIVERSITY APPAREL AND GIVEAWAYS 59
3 A TRADEMARK IS A SYMBOL, WORD, OR WORDS LEGALLY REGISTERED OR ESTABLISHED BY USE AS REPRESENTING A COMPANY OR PRODUCT. Misericordia University owns and protects its trademarks. Misericordia University graphic and brand identity standards, found in this guide, must be adhered to with the use of any of the logos or wordmarks mentioned in this guide and are subject to approval by Cougar Prints.
This graphic standards manual introduces and explains Misericordia’s visual identity and institutional brand. The consistent use of these standards throughout all university communication—both in print and online—will build a stronger, more coherent, and more persuasive brand identity. A strong brand will help achieve our goal to increase awareness, interest, and enrollment, while also improving student quality. As we strive to become more well-known, we have an opportunity to reinforce our brand promise: Misericordia University is where caring, motivated students receive the attention they deserve, the high-quality education they seek, and the opportunities they need to be successful. For questions regarding the correct usage of graphics and brand identity, please contact Cougar Prints.
4 MISERICORDIA UNIVERSITY ACADEMIC LOGO SYSTEM
5 THE ACADEMIC LOGOS
VERTICAL ORIENTATION The logo is designed in two orientations (horizontal and vertical) to provide flexibility in layout and design. The vertical logo is seen below in the preferred color option for most applications.
Clear Space is essential around the logo to set it apart from the rest of the design. No other graphic element or text may encroach within the space of the “height of wordmark.”
ICON
Wordmark Height of wordmark
6 HORIZONTAL ORIENTATION Each logo consists of two components: the icon (a stylized rendering of the Misericordia Arch) and the wordmark (the University name set type). The Misericordia wordmark is set in the Minion typeface. To ensure legibility, use the wordmark in blue, black or knocked-out in white. Below is the preferred color option for printing the horizontal logo.
Height of wordmark
ICON Wordmark
7 SIZE AND APPEARANCE: The Vertical Logo should appear no smaller than one-and-three- quarters of an inch wide on a standard 4” x 9” brochure, and larger on larger publications. The Horizontal Logo should appear no smaller than two-and-one-quarter of an inch wide on a standard 4” x 9” brochure, and larger on larger publications.
The only accepted modification to the logos is size, and it must be proportionately. As a registered trademark, the logo may be used only according to the guidelines described within this guide. Contact Cougar Prints for questions and project approval.
BACHELOR OF SOCIAL WORK (BSW) ACCELERATED DEGREE
Programs for Adult Learners Programs for Adult Learners PROGRAM
e new Bachelor of Social Work (BSW) Accelerated Degree Program prepares students for professional practice with a curriculum that integrates theory with practical experience in a Social Welfare Agency. CONTACT Graduates are eligible for licensing in Pennsylvania and many other states. e Council on Social Work Education Jaime Elston (CSWE) accredits the social work program. Students who Admissions Recruiter, want to earn a Master in Social Work (MSW) may be Accelerated and Online Programs eligible for advanced standing in many graduate schools (570) 674-8183 of social work throughout the United States. [email protected]
e only accelerated BSW program of its kind in the Carly Ellman, LCSW region, this program is designed for students who have Academic Advisor, work and family obligations and will provide a majority Accelerated BSW program of classes online, allowing students to complete their (570) 674-1224 degree in as little as two years. [email protected]
HIGHLIGHTS MUsocialworkdept ■ Hybrid/online format
■ Predictable schedule
■ A ordable - discounted tuition
■ Accelerated - can be completed in as little as two years
■ Flexible - designed for the working student. Most courses are o ered online in a 1/2 semester format ■ Personal - students receive individual support Sample of both logos and attention 301 Lake Street ■ Career preparation - valuable hands-on experience Dallas, Pennsylvania 18612-1090 on a 4x9 brochure provided through eld instructions misericordia.edu/acceleratedbsw
8 UNACCEPTABLE USAGE Misericordia Logo artwork (All adaptations on pages 10 and 11) should never be manipulated. Do not insert other elements into the logo. Do not use any font to replace text. Never alter colors or place elements over any portion of the logo. Do not alter orientation or proportions of the logo.
MISERICORDIA UNIVERSITY
UNACCEPTABLE: DO NOT replaced with UNACCEPTABLE: Do not apply a UNACCEPTABLE: Do not insert other another font. Do not break-up or crop the horizontal or vertical scale that will alter elements into the logo. artwork to create another version of the logo. the original proportions of the logo. Always use the approved logo artwork.
UNACCEPTABLE: Do not alter the color of UNACCEPTABLE: Do not place logo over UNACCEPTABLE: Do not alter the size the arch or wordmark with any color other a color similar in value which decreases or placement of the arch or wordmark than which appears on page 10 and 11. It visibility. independently from each other. Always use is always best practice never to adjust the the approved logo artwork. logo artwork.
9 VERTICAL COLOR OPTIONS The Misericordia logo has several color options. The preferred option is the blue wordmark with the gold icon (top left, below). There are two white versions of the logo for use over a photograph or dark color. Screening the black logo into a gray is acceptable. Use the logo with the blue and gold icon only over light colors. All other color options or combinations are unacceptable.
med-vert-logo-Blue-with-Gold-Icon med-vert-logo-Blue med-vert-logo-White-with-Gold-Icon
med-vert-logo-Blue-and-Gold-Icon med-vert-logo-Black med-vert-logo-White
10 HORIZONTAL COLOR OPTIONS The horizontal logo has the same color combinations as the vertical logo. Contact Cougar Prints for official logos.
med-vert-logo-Blue-with-Gold-Icon med-vert-logo-Blue med-vert-logo-White-with-Gold-Icon
med-vert-logo-Blue-and-Gold-Icon med-vert-logo-Black med-vert-logo-White
11 LOGO USAGE WITH PHOTOGRAPHY
ACCEPTABLE: The logo may be knocked-out ACCEPTABLE: Place the logo on a color field UNACCEPTABLE: Do not place the logo on a on a photograph. Place the logo in a contrasting if the photo does not have an area that will photo that does not have an area of contrast; area with little detail for legibility. allow legibility. this makes the logo difficult to read.
12 301 Lake Street, Dallas, PA 18612-1090 Dallas, Street, 301 Lake Founded by the Sisters of Mercy. Mercy. of Sisters the by Founded admissions.misericordia.edu
It starts at the CHOOSING A? ARCH
At Misericordia, MAJOR you have the advantage of the THERE’S A PLACE FOR YOU AT “ especially designedCHOICE to help you PROGRAM choose a major. With individual help from the WE CAN Choice Program advisors, the support of fellow students enrolled in the program, and input from a variety of sources including the faculty, It starts at the MISERICORDIA you’re sure to find the right education . HELPISFOR YOUR FUTURE ON THE WAY Call and talk to one of our HELP Choice Program leaders: ARCH HELP JESSICA RANDALL Student Success Center 570-674-6330 It starts [email protected] at the ,” a program BERNIE RUSHMER ARCH . Insalaco Center for Career Development 570-674-8028 [email protected]
It starts at the 2018 I It starts at the CONGRATULATIONS ARCH areer rat a s at ser r a
ers t a he h se r er e t ARCH areer thr h ha s s I I I I I I I a t t es a e e tera t th faculty who are experts in their fi eld. I and I DLP Law ARTS ARTS LITERATURE CAMP
e three-and-a-half day, three-night residential camp is and OF designed for high school juniors and seniors who have a passion for stories, poems, novels, and the stage. Participants will have Pride Mobility ENGLISH the unique privilege to work with Misericordia faculty in a 2018
IN variety of workshop settings, including creative writing, literary From the Board of Trustees, alumni, students, faculty and sta . adaptation, literature and pop culture, and literature in the multi-media age. I is year’s theme will be 200 years of Frankenstein. COMMUNICATIONS AND MEDIA CAMP e e Department of Communications at Misericordia I a University is hosting a three-and-a-half day, three-night th a t a e e a t t es residential Career Exploration Camp for students interested in learning about the CommunicationsBACHELOR and Media professions. Students entering 11th or 12th grade in the fall of 2017 It starts at the e I a For more information about the Literature Camp, please ARCH Dallas, Pennsylvania • www.misericordia.edu th a t a e e a t t es contact Dr. Patrick Hamilton at (570) 674-8020 or e-mail [email protected] Students entering 11th or 12th grade in the fall of 2018; seniors admitted rst. e Communications and Media Career Exploration Camp on June 24-27 o ers students the opportunity to learn about Samples of pieces designed the many exciting careers available in the eld. Students create a television magazine show, learn studio and eld production with proper logo usage. techniques, write stories, and perform graphic design. A erward, they receive a copy of their show as the rst entries into their pre-professional media portfolios. e camp is guided by members of the Misericordia University Department of Mass Communications and Design who have decades of professional experience in broadcasting and graphic design. Faculty members also advise MU’s national and state award-winning media, including the television network MCN 87 and e Highlander student newspaper. e cost of the camp for rising high school juniors and seniors is $90. For more information or to register, 301 Lake Street, Dallas, PA 18612-1090 please contact Melissa Sgroi, Ed.D., assistant professor and chair, a e treet a as admissions.misericordia.edu at (570) 674-6744 or at [email protected]. admissions.misericordia.edu Founded by the Sisters of Mercy.
13 THE ARCH ICON
THE ARCH ICON The Arch Icon reflects Misericordia’s history and traditions, a stylized line graphic of the University’s iconic archway. The icon may appear alone, but the full logo must appear once on all literature for both academic and athletic pieces.
14 ARCH ICON COLOR OPTIONS
MU-Icon-Blue MU-Icon-Gold MU-Icon-Lt-Blue
MU-Icon-Gold-Blue MU-Icon-Black MU-Icon-White
15 ARCH USAGE The Arch when used alone has a unique set of rules apart from the full logos with wordmark. The arch can be stylized for designs to promote the university and its clubs and organizations as long as it is used in a tasteful manner. This is not to be confused with departmental lockup logos (see page 26). Contact Cougar Prints to develop a logo for your club and organization.
art t e elerated nl ne is where the is.
Sample logos developed using the arch as an element
16 EXAMPLES ACCEPTABLE OF USAGE The two-color icon retains a white background when overprinting a color. Single color logos may be placed as a solid or a transparent over a color background or photograph, depending upon the contrast between the mark and background.
17 This is the smallest acceptable portion of the Arch Icon that may be cropped.
Placement of the entire Arch icon as a background element is acceptable. The upper left portion of the arch may be cropped, as shown above, and used to bleed off the right side of a field. Do not crop out any other portion of the Arch.
This is an unacceptable example of cropping the Arch Icon.
18 Shown here is a stylized contour of the Arch used as a subtle design element in the background as a pattern.
19 A ORDI UNIV IC ER R S E I S T I Y
M •
•
D 4
A
2 L 9
L 1
A • S • • D P A EN • NSYLVANIA
THE UNIVERSITY SEAL The University Seal may be printed, embossed or foil-stamped on certificates, diplomas and diploma cases. The Seal should not be used in communications by colleges, departments or programs. It may be used in selected communications or marketing materials as a design element or ghosted in the background. Use of the seal on all non- official documents requires approval by Cougar Prints.
20 MISERICORDIA UNIVERSITY ACADEMIC OFFICIAL COLORS
21 OFFICIAL ACADEMIC COLOR
PRIMARY ACADEMIC COLOR PALETTE Misericordia Blue (PMS 293) and Misericordia Gold (PMS 117) are the two primary colors for Misericordia University used on all academic material. Misericordia Blue is the primary color. Misericordia Gold is an accent or background color. Misericordia Gold may be screened down, but Misericordia Blue cannot as it becomes purple. Misericordia Blue Accent (PMS 284) is a simulated screened down blue and can be screened down further.
MISERICORDIA BLUE MISERICORDIA GOLD MISERICORDIA BLUE ACCENT PMS 293 (Do not screen) PMS 117 PMS 284 C100 + M57 + Y0 + K2 C21 + M40 + Y100 + K5 C60 + M25 + Y0 + K0 R0 + G103 + B177 R196 + G147 + B42 R97 + G162 + B216
22 SECONDARY ACCENT PALETTE The secondary accent colors are shades and tints of harmonious colors that may be used to enhance the design.
DARK BLUE ACCENT DARK GOLD ACCENT PALE GOLD ACCENT C100 + M40 + Y0 + K63 C21 + M46 + Y100 + K49 C0 + M5 + Y31 + K0 R0+ G58 + B99 R120 + G85 + B15 R255 + G238 + B187
GRAY BLUE ACCENT AQUA WHITE BLACK C35 + M13 + Y0 + K50 C30 + M3 + Y10 + K0 C0 + M0 + Y0 + K0 C0 + M0 + Y0 + K100 R94 + G117 + B140 R175 + G216 + B224 R255 + G255 + B255 R0 + G0 + B0
23 COLORS TO AVOID Misericordia University is neighbors with seven other universities and colleges in northeastern Pennsylvania. Each school competes in the same pool for potential students, therefore it is strongly advised to avoid the following colors in design, garments, decoration, etc., so as not to create visual confusion.
PENN STATE UNIVERSITY WILKES UNIVERSITY KING’S COLLEGE
PSU BLUE PSU GRAY WILKES BLUE WILKES GOLD KINGS RED KINGS GOLD PMS 282 PMS 429 PMS 295 PMS 116 PMS 187 PMS 465
LUZERNE COUNTY UNIVERSITY OF SCRANTON MARYWOOD UNIVERSITY COMMUNITY COLLEGE BLOOMSBURG UNIVERSITY
SCRANTON SCRANTON MARYWOOD MARYWOOD BLOOMSBURG BLOOMSBURG PURPLE WHITE GREEN GOLD LCCC TEAL LCCC BLUE RED GOLD PMS 282 PMS 357 PMS 130 PMS 320 PMS 288 PMS 208 PMS 129
24 MISERICORDIA UNIVERSITY ACADEMIC IDENTITY SYSTEM
25 IDENTITY SYSTEM
ACADEMIC DEPARTMENTAL LOCKUPS Preferred horizontal format All proposed logo development will need prior approval from Misericordia University Cougar Prints. Specialized businesses or projects, such as Autism Center For Life Long Learning, will be considered for logo design. For the strength and consistency of the Misericordia Brand, all other departments are asked to use their customized departmental lockups logo; this strengthens the University brand.
Every University department is visually treated as an equal, using department name below an adjusted version of the horizontal logo. A heavy typeface is applied to the colleges’ logos to create a hierarchy within the logo system; other University departments are set in a lighter weight font. The departmental logos share the same color options as the Misericordia logos.
I I I I
PRESIDENT ALUMNI RELATIONS STUDENT SUCCESS CENTER SAFETY DEPARTMENT
26 ACADEMIC DEPARTMENTAL LOCKUPS Secondary vertical format The horizontal format of the logo and department lockup is always preferred. The vertical logo lock up may be used in the event space is limited horizontally.
I I I I
HEALTH AND WELLNESS CENTER ADULT EDUCATION | EXPRESSWAY FACILITIES I.T. STUDENT HELPDESK
27 ACADEMIC DEPARTMENTAL LOCKUPS Both logos will share the same clear space as the main Misericordia logos, using the height of the word marks as the area around the logo to keep clear (See pages 6 and 7). The Blue and Gold logo choice will be reserved for formal use with the main logo only. The logos’ lockups share the same color options as the main logos. All other color options or combinations are unacceptable.
MISSION INTEGRATION MISSION INTEGRATION MISSION INTEGRATION MISSION INTEGRATION
MISSION INTEGRATION MISSION INTEGRATION MISSION INTEGRATION MISSION INTEGRATION
28 PUBLIC RELATIONS NEWS
ADMISSIONS ser ord a edu arket n ake treet allas
ADMISSIONS David Pasquini r at r r ll e t arket d as u n ser ord a edu ake treet allas : : : ad ss ons ser ord a edu
FINANCE AND ADMINISTRATION NOTES ark an tten e res dent nan e and d n strat on
Founded by the Sisters of Mercy
ser ord a edu
ADMISSIONS ake treet allas
Founded by the Sisters of Mercy : : : ad ss ons ser ord a edu
: C: : anetten ser ord a edu These are samples of letterhead and envelope, business card, and a news release with departmental lockup. The essential numbers were made black for better legibility.
29 MISERICORDIA UNIVERSITY ATHLETIC LOGO AND COLORS
30 ATHLETIC LOGOS
5 ATHLETIC LOGOS The Misericordia Athletic department has 5 different logo designs; versions include Full Cougar, the Athletics Banner, the MU, MU with Cougar Head, and the Cougar Head. The Full Cougar is the primary or preferred logo. Always use the approved logo artwork.
FULL COUGAR ATHLETICS LOGO ATHLETICS BANNER LOGO MU LOGO
MU WITH COUGAR HEAD LOGO COUGAR HEAD LOGO
31 ATHLETIC LOGOS
THE FULL COUGAR LOGO ELEMENTS The Full Cougar logo consists of three elements that are repeated in the other variations of the Athletic logos. The “Cougar” is the full Cougar with tail and paws; the “banner” section includes both the wordmark and the contoured shape around the words and the whiskers or the sharp angles below.
32 ATHLETIC FULL COUGAR LOGOS The word Misericordia in the banner portion of the logo does not change; the word beneath Misericordia can change to represent the University, Athletic Department, a specific sport or the mascot using only the letters provided from the artist. Do not insert words unrelated to athletics within the Athletic logo.
FULL COUGAR UNIVERSITY LOGO FULL COUGAR COUGARS LOGO FULL COUGAR ATHLETICS LOGO FULL COUGAR SPORTS SPECIFIC LOGO
33 THE FULL COUGAR LOGO CLEAR SPACE Clear Space is essential around the logo to set it apart from the rest of the design. No other graphic element, including text, may encroach within the space of the “height of the letter ‘M’ in Misericordia.” The mark can be set on a photograph or a background texture, as long as it is not busy.
Full Cougar
Height of the “M” Banner in Misericordia. with word mark
34 UNACCEPTABLE USAGE The Logo artwork should never be manipulated. Do not insert other graphic elements into the logo. Do not use any font to replace wordmark. Never alter the colors or place elements over any portion of the logo. Do not change the orientation or proportions of the logo. Do not insert words unrelated to athletics within the Athletic logo.
MISERICORDIA COUGERS Join today!HOCKEY CLUB
UNACCEPTABLE: Do not replaced font, UNACCEPTABLE: Do not alter the color of UNACCEPTABLE: Do not insert other UNACCEPTABLE: Do not alter the size break-up or crop the artwork to create the logo artwork. elements into the logo. or placement the elements independently another version of the logo. from each other.
UNACCEPTABLE: Do not use unapproved UNACCEPTABLE: Do not apply a non-athletic words, departments titles, horizontal or vertical scale that will alter etc., in the logo the original proportions of the logo.
35 BANNER LOGO ELEMENTS The Athletic Banner Logos consists of the banner, the blue and gray background, and wordmark taken from the Full Cougar logo for use as an independent element. The “banner” section includes the wordmark and is contoured around the shape of the wordmark with whiskers or the sharp angles below.
36 ATHLETIC BANNER LOGOS The word Misericordia does not change; the word beneath Misericordia can change to represent the Athletic Department, a specific sport or the mascot using only the letters provided from the artist. Do not insert words unrelated to athletics within the Athletic logo.
ATHLETICS BANNER LOGO COUGARS BANNER LOGO
SPORTS SPECIFIC ATHLETICS BANNER LOGO
37 BANNER LOGO CLEAR SPACE No other graphic element, including text, may encroach within the space of the “width of the letter ‘M’ in Misericordia.” The mark can be set on a photograph or a background texture, as long as it is not busy.
Banner
Wordmark
Width of the “O” in Misericordia.
38 UNACCEPTABLE USAGE The Logo artwork should never be manipulated. Do not insert other graphic elements into the logo. Do not use any font to replace wordmark. Never alter the colors or place elements over any portion of the logo. Do not change the orientation or proportions of the logo. Do not insert words unrelated to athletics within the Athletic logo.
These rules applies to all of the Athletic logos.
FUN RUN
Go Cougars!
39 BANNER STYLE TEXT The Athletic wordmark, without the banner can be uses independently on shirts and promotional products. It can only be produced in the colors on page 48 with addition of white and black to the palette. Do not insert words unrelated to athletics within the Athletic wordmark.
40 UNACCEPTABLE USAGE The Logo artwork should never be manipulated. Do not insert other graphic elements into the logo. Do not use any font to replace wordmark. Never alter the colors or place elements over any portion of the logo. Do not change the orientation or proportions of the logo. Do not insert words unrelated to athletics within the Athletic logo.
These rules applies to all of the Athletic logos.
ADMISSIONS
#
41 THE COUGAR HEAD LOGO The Cougar Head logo consists of the head portion of the Full Cougar Logo as an abbreviated version of the Athletics logo. This logo works well for uniforms and busier designs and designs where space is limited. The Cougar Head logo is designed to be used on its own with no text below or above it.
COUGAR HEAD LOGO
42 CLEAR SPACE AND USAGE Use one-fifth of the width of the logo as clear space around the logo to set it apart from the rest of the design.
The Logo artwork should never be manipulated, as with the Full Cougar and Banner logos, the same usage rules apply.
one-fifth of the width of the logo
43 THE MU LOGO Another element for the Athletics identity system is the MU logo, which consists of a stylized and combined MU graphic. It can be used as a stand-alone mark or with Athletics or a specific sport below the logo, using only the letters provided from the artist. Do not insert words unrelated to athletics within the MU logo.
MU LOGO MU LOGO WITH SPORT
44 CLEAR SPACE AND USAGE Use the width of the top of the yellow portion of the top of the letter “M” as clear space around the logo to set it apart from the rest of the design.
The Logo artwork should never be manipulated, as with the Full Cougar and Banner logos, the same usage rules apply.
width of the top of the yellow portion of the top of the letter “M”
45 THE MU LOGO In this version the MU logo is combined with a flopped version of the Cougar Head logo to create the MU with Cougar head logo. It can be used as a stand-alone mark or with Athletics or a specific sport below the logo, using only the letters provided from the artist. Do not insert words unrelated to athletics within the MU with Cougar head logo.
MU WITH COUGAR HEAD LOGO MU WITH COUGAR HEAD LOGO WITH SPORT
46 CLEAR SPACE AND USAGE Use the width of the top portion of the yellow portion of the top of the letter “M” as clear space around the logo to set it apart from the rest of the design.
The Logo artwork should never be manipulated, as with the Full Cougar and Banner logos, the same usage rules apply.
width of the top of the yellow portion of the bottom of the letter “U”
47 PRIMARY ATHLETIC COLOR PALETTE Misericordia Blue (PMS 293) and Misericordia Athletic Yellow (PMS 109) are the primary colors for all materials for Misericordia Athletics. Misericordia Athletic Yellow replaces Misericordia Gold because it is a more vibrant yellow. Misericordia Athletic Gray (PMS 429) is used as an accent color for Athletic material. Misericordia Blue Accent (PMS 284) can be used and screened for Athletic Material.
MISERICORDIA MISERICORDIA MISERICORDIA BLUE ATHLETIC YELLOW ATHLETIC GRAY MISERICORDIA BLUE ACCENT PMS 293 (Do not screen) PMS 109 PMS 429 PMS 284 C100 + M57 + Y0 + K2 C0 + M16 + Y100 + K0 C0 + M0 + Y0 + K40 C60 + M25 + Y0 + K0 R0+ G103 + B177 R255 + G210 + B0 R167 + G169 + B172 R97 + G162 + B216
48 SECONDARY ACCENT PALETTE The secondary accent colors are shades and tints of harmonious colors that may be used to enhance the design.
DARK BLUE ACCENT PALE YELLOW ACCENT C100 + M40 + Y0 + K63 C0 + M5 + Y49 + K0 R0+ G58 + B99 R255 + G235 + B151
WHITE BLACK C0 + M0 + Y0 + K0 C0 + M0 + Y0 + K100 R255 + G255 + B255 R0 + G0 + B0
49 IDENTITY SYSTEM
ATHLETIC DEPARTMENTAL LOCKUPS The Athletic Department is the exception to the identity system explained on page 26.
The use of the wordmark with the Cougar Head Logo creates visual cohesiveness between Misericordia’s academics and athletics branding. Simplifying the logo for marketing use will create less confusion in initial contact with prospective students.
The Full Cougar, the Athletic Banner, the MU, MU with Cougar Head logos can still be used on all other material such as programs, apparel, inside of brochures, etc. This version appears on the outside of all Misericordia athletic material in place of the academic logo.
ADMISSIONS ATHLETICS
50 SPORTS INFORMATION NEWS
ATHLETICS athletics.misericordia.edu (570) 674-6372 301 Lake Street, Dallas, PA 18612-1090
SWIMMING
Matthew Vandermeid Head Coach MW Swimming/Aquatics Director [email protected] 301 Lake Street, Dallas, PA 18612-1090 T: (570) 674-6446 (000) 000-0000 W: athletics.misericordia.edu
ATHLETICS NOTES
Charles Edkins • Director of Athletics
lkskk
■■
ATHLETICS
301 Lake Street, Dallas, PA 18612-1090
T: (570) 674-0000 C: (000) 000-0000 • F: (570) 675-0000 • W: athletics.misericordia.edu
T: (570) 674-6397 • C: (570) 000-0000 • E: [email protected] These are samples of letterhead and envelope, business card, and a news release with athletic lockup. The essential numbers were made black for better legibility.
51 2017 SEASON ECA ri the ell
e 2017 season marked o gh a e 2017 ECAC Division III National Tournament Champions. e Cougars closed out second season at the helm of the Misericordia September with contests against 2013 NCAA National Finalist Rutgers, Camden, 2017 University Men’s Soccer program. Following NCAA National Champions Messiah and Lycoming College, ranked in the 2018 National a successful inaugural year that saw the Preseason Rankings. Cougars earn the top seed in the MAC With a young team comprised of 14 rst-years, 6 sophomores, 5 juniors and 3 seniors, Freedom Conference tournament, including the Cougars struggled to get a result throughout September but headed into conference a run to the championship game, play having gained great experience competing against some of the best programs in Coach Loughnane built one of the the country. A er posting losses against King’s College and Eastern University most di cult schedules across to start the MAC Freedom Conference campaign, the Cougars responded all Division III Men’s Soccer with back to back wins against Manhattanville College and Wilkes Founded by the Sisters of Mercy. Programs. e opening University. Coach Loughnane’s side closed out the season with weekend featured matchups FOOTBALL an emphatic win against Delaware Valley that saw the o ense against 2016 Empire 8 THE CO A S explode for 5 goals on the a ernoon. Champions St. John A ASSED A Fisher and 2017 NCAA e Cougars nished tied for the 4th playo spot in the MAC Freedom 12 ECO D National Quarter nalist Conference Tournament, and ultimately lost out on a playo berth IN 201 University of Rochester. in a head-to-head matchup ruling to Fairleigh Dickinson University – Next up was Lebanon Florham. A trio of Cougars were recognized by the MAC Freedom and Valley, the 2016 and awarded all-conference distinction. Senior captain i o mi was a second- team selection at forward a er nishing the season with 2 goals. Senior mid elder e i arrio was a second-team selection a er recording a team-high 10 shots on goal throughout the season, with 2 of those nding the back of the net. Sophomore defender e i o er earned honorable mention honors for the 2nd consecutive season a er earning Rookie of the Year honors in 2016. e program is heading into the fall 2018 season coming o the back of a very successful spring training season and plenty of experience gained in 2017. COUGARS
ISE ICO DIA NIVE SIT MEN’S SOCCER
athletics.misericordia.edu
2018–2019 “THE DIFFERENCE BETWEEN DIVISION III ATHLETICS THE IMPOSSIBLE AND THE POSSIBLE LIES IN A PERSON’S” DETERMINATION. ~ TOMMY LASORDA
athletics.misericordia.edu COUGARSBASEBALL COLEBIXLER
FIELD HOCKEY MEN’S/WOMEN’S GOLF DATE OPPONENT TIME DATE OPPONENT TIME Aug. 31 Gwynedd Mercy ...... 2:30 Sept. 3 at Wilkes (W) ...... 3:00 Sept. 1 Salisbury ...... 2:00 Sept. 8 at Keystone (W) ...... 1:00 Sept. 5 Alvernia ...... 7:00 Sept. 9 Marywood (W) ...... 1:00 Sept. 8 Ithaca ...... 1:00 Sept. 13 at Marywood & Kings (M) ...... 1:00 Sept. 11 Scranton ...... 7:00 Sept. 15 Wilkes (W) ...... 12:30 Sept. 15 at Cortland ...... 1:00 Sept. 17 at Kings (M) ...... 1:00 MISERICORDIA UNIVERSITY’S Sept. 19 at Oneonta ...... 6:00 Sept. 20 DeSales (M) ...... 12:30 Sept. 22 *Manhattanville ...... 1:00 Sept. 23 at Marywood (W) ...... 1:00 Sept. 26 at Haverford ...... 7:00 Sept. 25 Scranton (M) ...... 12:30 WOMEN’S Sept. 29 *at King’s ...... 11:00 Sept. 29 Arcadia (W) ...... 1:00 Oct. 3 at Susquehanna ...... 7:00 Oct. 6 at Scranton (M) ...... 12:00 Oct. 6 *#DeSales ...... 1:00 Oct. 7 at Arcadia (W) ...... 1:00 LACROSSE Oct. 9 William Paterson ...... 4:00 Oct. 13 at Scranton (W) ...... 12:00 Oct. 13 *at FDU-Florham...... 12:00 Oct. 19 at Lebanon Valley (W) ...... 12:00 Oct. 17 *at Eastern ...... 3:30 Oct. 20-21 at Marywood (M) ...... 10:30 Oct. 20 *Delaware Valley...... 5:00 Oct. 22 at Lebanon Valley (M) ...... 12:00 Oct. 24 *Wilkes ...... 7:00 Oct. 27 at Marywood...... 4:00 ath et s ser r a e Oct. 31 MAC Freedom Championships ...... tba Schedules are subject to change. Please check Nov. 7 NCAA Championships ...... tba athletics.misericordia.edu for up-to-date information.
Bold denotes home game.
*MAC Freedomlkskk opponent
■ FOOTBALL ■ #Homecoming DATE OPPONENT TIME Sept. 1 Merchant Marine ...... 1:00 Sept. 15 *Widener ...... 1:00 FALL 2018 Sept. 22 *at Wilkes ...... 1:00 Sept. 29 Castleton ...... 12:00 SPORTS SCHEDULE Oct. 6 *#Alvernia ...... 1:00 Oct. 13 *at Lebanon Valley ...... 1:00 Oct. 20 *FDU-Florham ...... 1:00 YOU’RE IN ITED Oct. 27 *at King’s ...... 1:00 MISERICORDIA UNIVERSITY Samples of pieces designed Nov. 3 *at Albright ...... 1:00 Web: athletics.misericordia.edu Nov. 10 *Lycoming ...... 1:00 Phone: (570) 674-637 TO AN OVERNIGHT VISIT! athletics.misericordia.edu for athletics
52 MISERICORDIA UNIVERSITY ACADEMIC & ATHLETIC TYPOGRAPHY
53 TYPOGRAPHY
PRIMARY FONTS Consistent use of typography maintains a strong brand identity. Minion Pro, Avenir, and Avenir Next font families are chosen for Misericordia’s academic and athletic material. Minion Pro is the primary font used for body copy, and Avenir is the font used for headers and titles and subtitles.
MINION PRO REGULAR MINION PRO SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
MINION PRO SEMIBOLD ITALIC MINION PRO ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
MINION PRO BOLD MINION PRO MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
MINION PRO BOLD ITALIC MINION PRO MEDIUM ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
54 AVENIR BOOK AVENIR HEAVY AVENIR NEXT MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
AVENIR BOOK OBLIQUE AVENIR HEAVY OBLIQUE AVENIR NEXT HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
AVENIR MEDIUM AVENIR BLACK AVENIR NEXT CONDENSED DEMI BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
AVENIR MEDIUM OBLIQUE AVENIR OBLIQUE BLACK AVENIR NEXT CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
55 SECONDARY FONTS Specialty projects such as posters for student activities, announcements, and entertainment advertisements may require different fonts to create the character of the piece. The designer may use a suitable licensed font from Typekit,
as long as Minion or Avenir is used as the main font. COURT
Freshman Normal may be used as titles for Athletic pieces to mimic the type style in the Athletic logos. Some secondary fonts examples are seen below.
CLASSROOM COMMUNITY
I promise not let my coaches down FRESHMAN NORMAL I promise not to let myself down S S inin But most importantly ABCDEFGHIJKLMNOPQRSTUVWXYZ I promise not to let the girl beside down AT T E OOD AND T E T EE A EA In the Classroom THE CLASS OF 2017 WOULD abcdefghijklmnopqrstuvwxyz 0123456789 LIKE TO INVITE IT’S MEMBERS On the Court TO Ba
Ba roughout the Community
OOD D IN M I A E O A NI T TI ET AN E P A ED IN T DENT A TI ITIE TI MA AL FRESCO REGULAR
I O ANNOT MA E IT O A E E TION EMAI [email protected] ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
GRAND HOTEL REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
GREAT VIBES REGULAR ABCDEFGHIJKLMNOPQRST UVWXYZ Samples of a posters abcdefghijklmnopqrstuvwxyz 0123456789 using secondary fonts
56 MISERICORDIA UNIVERSITY SOCIAL MEDIA
57 SOCIAL MEDIA Misericordia University uses and encourages the official use of the following social networks: Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest, Snapchat, and Flickr.
Social media accounts that represent Misericordia University must be officially requested and be approved by Stephen Filipiak. All pages must comply with University branding, standards, and procedures.
58 MISERICORDIA UNIVERSITY APPAREL AND GIVEAWAYS
59 APPAREL AND PROMOTIONAL ITEMS COLOR PALLET Designing graphics and ordering apparel and giveaway items for your department bearing the Misericordia University name or marks, MUST be created through Cougar Prints.
Color choices for apparel, products, giveaways, and merchandise are restricted to the approved Misericordia and athletics color pallets. This applies to both internal/campus and approved external vendors.
Products or apparel using any blue and gold color combination MUST use the official Misericordia color palette with values shown below. In some cases, black or white must be used and are acceptable. Refer to page 24 for colors to avoid.
MISERICORDIA MISERICORDIA MISERICORDIA MISERICORDIA BLUE MISERICORDIA GOLD ATHLETIC YELLOW ATHLETIC GRAY BLUE ACCENT No PMS match PMS 117 PMS 109 PMS 429 PMS 284 C100 + M57 + Y0 + K2 C21 + M40 + Y100 + K5 C0 + M16 + Y100 + K0 C0 + M0 + Y0 + K40 C60 + M25 + Y0 + K0 R0+ G103 + B177 R196 + G147 + B42 R255 + G210 + B0 R167 + G169 + B172 R97 + G162 + B216
60 MATERIAL COLOR PALLET The official University-approved color palette for garment material and giveaways is represented below. These colors can be solid, heather, tie-dyed or striped. Any other color choices (i.e., pink shirts for Breast Cancer Awareness Month) will be considered on a job-by-job basis, but may result in more time for approval. The best practice is to stay within the approved palette and stay true to the Misericordia brand. Refer to page 24 for colors to avoid.
Light Blue, Royal Blue, Navy Blue, White, Stone, Light Gray, Dark Gray, Black, Gold, Yellow, Light Yellow, Natural
61 62 301 Lake Street Dallas, Pennsylvania 18612-1090 misericordia.edu
63