SQL Server LOB Battlecard

Application Platform SOA/BPM Capability Discussion Guide

Oracle Fusion SOA Suite/BPI Last updated: 10/23/07

Oracle Introduction Oracle’s Business Strategy: Oracle Web Services Manager (OWSM) was acquired Provide unified applications vision with MW. from Oblix, provides policy authoring, enforcement, and ® Oracle’s Profile: Sell DB options and DB switches to new customers. supports both Microsoft .NET and Java. Sell MW as extension of DB and applications. Oracle was founded in 1977, with offices in 145+ countries. Continuing acquisition strategy: (Optional) Oracle Web Services Registry enables As of 2007, Oracle employs ˜75,000 people. publishing and categorizing services as well as providing a o Consolidate enterprise resource planning (ERP), Is the leading enterprise software company. customer relationship management (CRM), and supply SOA system of record.

Is No. 1 in database (DB), No. 2 in business intelligence (BI), chain management (SCM) markets. Optional Oracle Adaptors enable connectivity of data and No. 3 in middleware (MW). o Build vertical expertise. source or applications (~300 applications) as well as legacy Claims $1 billion in MW sales—more than BEA. o Fill MW gaps. sources and middleware.

Oracle Fusion Middleware includes all Oracle software other than o Reduce DB competition. The SOA Suite runs on top Oracle’s Application Server and applications or database. Oracle MW Web site: utilizes Oracle’s Identity Management (optional) as well as www.oracle.com/products/middleware Oracle Fusion SOA/BPM Offerings Oracle’s development tool, JDeveloper, and the Oracle Application Development Framework ( ADF) (Oracle’s Oracle’s Strategic Goals: Oracle positions itself as the leader in Service-Oriented Architecture Development capability is covered in the ―Oracle Fusion Lead in business applications. (SOA) application development and high-performance and reliable Development Capability Discussion Guide‖). Present a complete stack (with the help of Linux). application deployment. While Oracle has several offerings that fall Build maintenance revenues. in the middleware space, its primary offering in the SOA/business Oracle Fusion SOA Strategy process management (BPM) space is the Oracle SOA Suite, which Oracle Fusion Middleware Framework: includes the following components: Oracle’s SOA Strategy:

Services Application System

Applications Management Oracle BPEL Process Manager enables the rapid utilization Use Oracle SOA middleware to integrate and add value to Oracle applications, SAP, R/S, mySAP Identity of disparate applications and Web Services into business processes. It includes process design and management Oracle’s business applications. User Interaction Enterprise SOA application development. features and performs integration and human workflow. Portals, Content, Search, Desktop, Mobile, VoIP Complete SOA stack with security and metadata

Business Intelligence Oracle Business Rules Engine (BRE) is used to define, update, and manage policies governing business processes. integration. ETL, Q&A, OLAP, Reports, Alerts, Real Time BRE consist of a Rule Authoring Tool, a JSR-94 compliant RETE Future-proof for enterprise IT projects.

Administration Sign On, Identity Provisioning, Single D Integration and Process Management System Management ire Rules engine, and Software Development Kit (SDK). per Tools per Messaging, ESB, BPM, B2B, BAM, MDM ctory Oracle Enterprise Service Bus (ESB) provides a multi- Oracle’s Messaging: Application Server protocol messaging service and connector toolset with service J2EE, WS-*, Events, Rules Develo orchestration features enabling content filtering and content- Fusion Middleware is a single "stack" for building SOA

Grid Infrastructure based routing. applications that: SOA Tools and Framework and Tools SOA Clusters, Metadata, Registry, Security Oracle Business Activity Monitoring (BAM) includes pre- Databases built reports, dashboards, and real-time analytics for tracking Increases agility and lowers total cost of ownership;

Oracle, DB2, Microsoft® SQL Server™, Sybase business processes. utilizes existing investment in Oracle database technology to enable services for database-oriented applications; and For additional information on acronyms and components, please see the Glossary at the end of this discussion guide.

Microsoft, BizTalk, the .NET logo, SharePoint, and Visual Studio are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries/regions. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT. Page 1 of 6

Application Platform SOA/BPM Capability Discussion Guide

Oracle Fusion SOA Suite/BPI Last updated: 10/23/07

targets enterprise IT managers who believe the first step Oracle can utilize its extensive installed base of Oracle Most Fusion solutions are in the midst of major transitions towards SOA is adoption of an enterprise service bus. database and applications customers to sell its middleware as because of Oracle’s acquisition heritage. a congruent unifying stack. Developers are transitioning from JDeveloper to an Oracle SOA/BPM Framework: Oracle’s tools are Java/J2EE compliant and it has made them Eclipse-based concept. Business available freely online, thereby appealing to JEE developers. Management is limited to Oracle Enterprise Manager. Process Enterprise It has a large footprint and may be considered by some BAM BI Analysis Manager Oracle Fusion SOA/BPM Strengths customers to have a cumbersome installation. Overall licensing cost and pricing level (many options). Suite Business System Analyst Tools Events Analytics Oracle’s considerable installed base and database leadership. Monitoring Monitoring Oracle Enterprise Service Bus: Ability to sell at a higher-level (business applications) of the Web organization. JDeveloper BPEL Process Manager Services Oracle chooses proprietary technology which can create Oracle is already delivering solutions to address advanced Manager vendor lock-in. For instance, orchestrated services SOA problems such as security management and support of Human emphasize stored procedures in Oracle 10g to reduce Native BPEL Business Rules Policies partner-developed extensions and presenting them as an Workflow transportability. Application integrated SOA stack.

Developer Enterprise Service Bus Global system integrator (SI) partners and local partner Oracle Web Services Manager (Oblix): Framework support around the world. XSLT Multi Protocol Routing Security Leading analysts have positioned this solution as an industry Transform May have low value to enterprises if used separately from leader. Adapters B2B SES Registry Oracle security services. For example, OWSM can use Language localization support through applications. Appli- lightweight directory access protocol (LDAP) or database DB Legacy Partners RFID UDDI cations authorization, but is more likely to be deployed with a Messaging J2EE Application Server Oracle AS, JBoss, WebLogic, WebSphere Oracle Fusion SOA/BPM Challenges Web-access control system such as Oracle COREid, Netegrity, or SiteMinder. For additional information on acronyms and components, please see Overall issues: Policy-based agents do not support routing or the Glossary at the end of this discussion guide. transformation. Primarily suited to integrating Oracle applications, and may

not provide necessary or desired provide general-purpose Oracle Rules Engine and BPEL (Collaxa): Why Is This Important to Solutions tools for integrating SOA services. Partners? May lack particular or special strength in heterogeneous Proprietary approach may limit their market share. enterprise environments, focusing mainly on all-Oracle Limited integration: Lacks rules modeling tools, and visual Oracle’s application acquisitions have allowed it to claim environments. integration with JDeveloper and tools for non-

significant revenues in middleware and will likely be ranked as Lags in support of current standards. For instance, Oracle is programmers. In addition, there is no portability to other #2 (after IBM). not yet JEE 1.5-compliant. Oracle 10g (10.1.3) became J2EE rules engines until Rule Markup Language (RuleML) Oracle's ownership of a wide range of applications enables it 1.4-compliant over 2.5 years after the specification was becomes better established. to position its SOA strategy as a compelling integration device published. Lack of ws* support. Oracle Business Activity Manager (Isante): of the various applications held by its customers. Still unknown in the Java developer community. To Microsoft’s Microsoft risks losing access to the server and tools space in knowledge, there are no published benchmarks or guidance A standards-based application programmer interface (API) Oracle shops if Oracle executes successfully on its SOA offered for performance optimizations. is not available to feed data collected from transaction strategy. feeds into BAM.

Application Platform SOA/BPM Capability Discussion Guide

Oracle Fusion SOA Suite/BPI Last updated: 10/23/07

Internals are under migration. For example, version 10.1.3 is a Oracle is proprietary – Oracle ESB works to integrate with o Microsoft SQL Server™ Notification Services provides .NET application running on Microsoft Internet Information Oracle applications; it is not a general-purpose ESB for different alerting options. Services (IIS) and the new code base announced for 2007 is developing SOA-oriented applications. o Canned reporting is provided though SQL Server entirely JEE-based. Requires Relational Database Management Systems Reporting Services. Oracle has to rationalize Oracle BAM and Business Intelligence (RDBMS) – Oracle ESB is a ―one-size-fits-all‖ solution that o BAM controls and dashboards outside of BizTalk (BI) Suite/Server. requires adoption of RDBMS. Server are supported in custom applications. Oracle is working on integration of its Fusion stack with Siebel Long integration cycle – It’s anticipated that Oracle may BizTalk Server Codeless Enablement: Analytics for 2007. have 5+ years of integration effort for PeopleSoft, Seibel, and o Zero-code BAM enablement. Oracle applications. o Integration with familiar Microsoft Office products Virtualization Support – With "virtualization" listed as a Top and typically no additional training is needed. IT priority for 2007, BizTalk Server is on strong ground with Highlight Microsoft BizTalk Server Customer Success Microsoft officially supporting the Virtual PC platform. Stories:

Strengthen your presentation by discussing the success of many Oracle Rules Engine and BPEL Success Challenge Topics: leading organizations across a range of vertical markets. For Stress the advantages of using the Microsoft Business Rule Engine more information, refer to the Additional Information section. (BRE) over Oracle BPEL:

Media support – The Microsoft BRE supports all three kinds of media for asserting .NET objects, XML documents, and Microsoft Value Proposition ADO.NET datasets. Performance – The Microsoft BRE has published strong Microsoft believes the best approach to succeeding against performance results . Oracle is to focus on the Microsoft’s anchor strengths below: Proven – The Microsoft BRE is extensively used in BizTalk Accelerator for SWIFT by banks. For more information, read Total Cost of Ownership (TCO) Leadership For additional information on acronyms, please see the Glossary at about stories from these banks: KAS Bank, Sekerbank, Banco User Experience Excellence the end of this discussion guide. de España, and Grupo Banco Popular. Complete Software Stack Advanced toolset – BizTalk Server 2006 provides strong Rich Integration and Interoperability development tools such as mapping, routing, and Flexible and Agile Development Environment How to Succeed Against Oracle Fusion SOA orchestration. Oracle BPEL Process Manager only provides Single Platform from Mobile to Data Center basic features. Microsoft SOA Specific Value Proposition: Microsoft Overall Success Topics: Maturity – BizTalk Server is used to enable and connect a Microsoft integration – Microsoft BizTalk® Server 2006 is Oracle Business Activity Manager (BAM) Success Challenge broad range of internal and external applications by more effectively integrated with Microsoft .NET tools and Topics: than 7,000 customers. Framework and runs on the Microsoft infrastructure. Integration – Microsoft BAM is integrated with Microsoft Rich feature set – Powerful BAM support, and support for Industry-wide tested – Microsoft’s SOA and the integration products: open standards and partnerships for industry-leading that is available with BizTalk Server is in its fourth generation, o Microsoft Office SharePoint® Server portal integration solutions. with mature support for BAM, open standards, and allows BAM data to be exposed to users at a user/role Multi-year lead on Oracle for delivering SOA and Web partnerships, and has over 7000 customers. level. Services. Highlight the success stories from Virgin Oracle ESB Success Challenge Topics: o Microsoft Office Web controls provide immediate access Entertainment and Milton Keynes General Hospital. to charting options.

Application Platform SOA/BPM Capability Discussion Guide

Oracle Fusion SOA Suite/BPI Last updated: 10/23/07

A leader in overall return on investment (ROI) and ease of coming years. Microsoft is already developing a complete Sales Objection Handling use – Nucleus Research has given Microsoft high ratings for layered RFID infrastructure and platform.

ease of use of its products. For example, Nucleus Research Microsoft has not promoted SOA. Microsoft takes a real- gave BizTalk Server 2004 an overall score of 4.8 out of 5 in world incremental view of SOA to build architectures based overall ROI, with perfect scores in deployment, adoption, on business challenges rather than simply pursuing large- support, and business impact. For more information, read the scale systems. Customers such as the CommonWealth Bank Nucleus Research report titled ―Vendor ROI Score: Microsoft have had great success with this approach. They were able BizTalk Server.‖ to give 30,000+ customers a primary branch experience by Industry-leading heterogeneous integration – BizTalk integrating many disparate applications. Server provides industry-leading heterogeneous integration, shipping with nearly 200 adapters that allow it to function as a Microsoft does not offer an ESB product. Instead of high-scale integration hub. offering an ESB product, Microsoft provides integration Improved workflow and productivity for developers – with a superset of ESB functionality with increased value. BizTalk Server is cohesively integrated with Microsoft .NET, BizTalk Server and Office SharePoint Server do not SQL Server, development tools, and Office products for integrate with ERP systems such as SAP and complete workflow modeling, code development, services, PeopleSoft. Contrary to this notion, Microsoft has processes, and compliance. This type of integration helps excellent ―out-of- the-box‖ support for heterogeneous

simplify overall design processes and can provide substantial integration through its application adapters. A full list of productivity savings. Low cost of acquisition – BizTalk Server 2006, Office adapters is available at the Microsoft ―Microsoft BizTalk BizTalk Server’s design templates also support improved SharePoint Server 2007, and SQL Server 2005 are designed to Server Adapters‖ Web site. productivity. For more information, on how these provide value ―out of the box‖ without requiring high-cost Microsoft SOA tools are more developer focused and technologies work together read the Sasfin Bank case study. add-on solutions. For more information, read ―BizTalk Server not business-user friendly. 2006 Developer Productivity study‖. Purely SOA-based and adherence to open standards – o Much of the world’s IT models reside in Microsoft Low cost of development – A recent Microsoft study titled BizTalk Server is a ground-up SOA product, providing full Visio, part of the overall business-process-modeling ―Developer Productivity Study: Comparing Microsoft BizTalk support for SOAP and open standards such as eXtensible component of SOA. Therefore, business users are Server 2006 to SAP XI for Integrating Heterogeneous Systems‖ Markup Language for Analysis (XMLA). already using Microsoft SOA tools. compared BizTalk Server 2006 with other integration servers Reduces complexity – Microsoft solutions are designed to o Orchestration Designer for Business Analysts (ODBA) and concluded that expected productivity savings range from provide a unified business view, right-time intelligence, helps business analysts depict orchestration and is 26.96% to more than 40.57%. flexibility, familiar analysis tools, information management, used as input for development and BAM enablement. Low cost of deployment – The BizTalk Server 2006 and collaboration. o Microsoft continues its leadership position in the administration console provides easy administration and Scalability – BizTalk Server and SQL Server are designed to Web Services, Integration Backbone, and B2B deployment, as well as supporting export of the installation adapt to changing business needs including high-volume Gateways market segment. For more information, directly as a .MSI file with one click and exports configuration messaging, scaling vertically or horizontally, manageability read ―Microsoft on the Enterprise Service Bus (ESB)‖ data in XML. and integration, easy development, and customization. and ―Microsoft and GXS Alliance.‖

Fast-track vertical acceleration – Microsoft has built an o Microsoft developer-oriented tools, such as Microsoft

industry-leading integration platform with industry-tested Visual Studio®, with features such as server snap-in,

vertical accelerators for specific domains. are mature and enable high productivity. Radio Frequency Identification (RFID) support – Microsoft believes that RFID will revolutionize the supply chain in

Application Platform SOA/BPM Capability Discussion Guide

Oracle Fusion SOA Suite/BPI Last updated: 10/23/07

o With the release of 2007 Microsoft Office system, o Microsoft is an industry leader in the Web Services Nucleus Research report: “Vendor ROI Score: Microsoft includes even more comprehensive features and Integration backbone market space. Microsoft BizTalk Server” dated September 2004 such as Office SharePoint Designer 2007. http://download.microsoft.com/download/5/3/1/5315CC C2-7A6D-4339-B5F4-AF67A989F061/e103-ROIScore- We use heterogeneous databases in our environment. Additional Information MicrosoftBizTalk.pdf How does Microsoft work with these solutions? Microsoft SQL Server Integration Services (SSIS) can be used for most Key Resources and Web sites: A recent study by Microsoft/Crimson Consulting Company titled ―Developer Productivity Study: data transformation needs. It has different providers to Microsoft “Oracle Customer Information Center” Web Comparing Microsoft BizTalk Server 2006 to SAP XI for connect to most databases. BizTalk Server provides a complete site: Integrating Heterogeneous Systems‖ found significant solution for heterogeneous environments, based on a wide http://www.microsoft-oracle.com/Pages/default.aspx range of technology and application adaptors that allow it to productivity gains achieved with BizTalk Server 2006 Microsoft “Service Oriented Architecture” Web site: serve as the integration hub for the entire environment. when compared to other market leaders. www.microsoft.com/soa http://www.microsoft.com/downloads/details.aspx?Family Microsoft does not have a long-term vision for SOA Microsoft “Application Platform Optimization” Web site: ID=6ec68631-2b4c-485f-83cf- application development. Microsoft is positioned in the www.microsoft.com/appplat 7c26893839c4&displaylang=en leaders quadrant in Gartner, Inc.’s ―Magic Quadrant for Gartner, Inc. “Magic Quadrant for Application Application Infrastructure for Back-End Application Awards and Market Leadership: Infrastructure for Back-End Application Integration Projects, 2Q07‖ and ―Magic Quadrant for Integration Projects, 2Q07” by Jess Thompson, Application Infrastructure, 2Q07.‖ The Gartner Magic According to the Burton Group report titled ―The Microsoft Michael Barnes, Kimihiko Iijima, Benoit J. Lheureux, Quadrants are copyrighted 2007 by Gartner, Inc., and are Superplatform: Setting the Bar in the Superplatform Arms Paolo Malinverno, Yefim V. Natis, Massimo Pezzini, reused with permission. The Magic Quadrant is a graphical Race,‖ ―Superplatforms are built to be highly available, Roy W. Schulte, Simon Hayward dated 06/07/07 representation of a marketplace at and for a specific time manageable, and secure. They include an abundance of http://mediaproducts.gartner.com/reprints/microsoft/vol1/ period. It depicts Gartner’s analysis of how certain vendors enterprise infrastructure functionality; the most common article1/article1.html measure against criteria for that marketplace, as defined by being sophisticated integration brokers, advanced web Gartner. Gartner does not endorse any vendor, product or services, powerful portals, and tightly-coupled integration Gartner, Inc. “Magic Quadrant for Application service depicted in the Magic Quadrant, and does not advise development environments (IDEs). In many respects, Infrastructure, 2Q07” by Simon Hayward, Massimo technology users to select only those vendors placed in the Microsoft’s superplatform is on par with offerings from BEA, Pezzini, Jess Thompson, Yefim V. Natis dated 06/01/07 ―Leaders‖ quadrant. The Magic Quadrant is intended solely as IBM, Oracle, and SAP. Microsoft sets the bar, though, in http://mediaproducts.gartner.com/reprints/microsoft/articl a research tool, and is not meant to be a specific guide to terms of cohesion (tight integration among its parts) albeit at e14a/article14a.html action. Gartner disclaims all warranties, express or implied, the expense of stronger vendor lock-in.‖ Microsoft PressPass: “Microsoft Highlights “Real- with respect to this research, including any warranties of According to the AMR Research ―GXS and Microsoft Ink World” Approach to SOA at SOA & Business Process merchantability or fitness for a particular purpose. Partnership report, “By Grid-enabling BizTalk Server 2006, Conference” dated 10/04/06 Microsoft is making it much easier for its customer base to http://www.microsoft.com/presspass/press/2006/oct06/10- I already have development tools for building SOA and capitalize on the work and extend their own applications to 04PragmaticSOAPR.mspx Web Services applications. Why should I switch? take advantage of the visibility and collaboration aspects of Microsoft PressPass: “KAS Bank Streamlines SWIFT o Microsoft provides an industry-leading heterogeneous the Trading Grid.‖ integration tool. Connectivity and Increases STP by Using Microsoft

o Low TCO and improved ROI. Technologies” dated 10/03/07 o Rich, deep, and wide development stack. http://www.microsoft.com/presspass/press/2007/oct07/10- o Microsoft is clearly a leader in B2B. 03SIBOSKASBankPR.mspx

Application Platform SOA/BPM Capability Discussion Guide

Oracle Fusion SOA Suite/BPI Last updated: 10/23/07

Microsoft PressPass: “Banco de España Selects Microsoft SOA Case Studies Pershing Limited case study: “New Messaging to Implement TARGET2 Integration Project” dated Framework Lets Outsourcing Solutions Provider Easily

09/05/05 Handle Huge Increases in Volumes” dated 01/10/07 Commonwealth Bank of Australia case study: “Australian http://www.microsoft.com/presspass/press/2005/sep05/09- http://www.microsoft.com/casestudies/casestudy.aspx?case Bank’s Integrated IT System Boosts Efficiency, Improves 05SIBOS2005BancoPR.mspx studyid=200877 Customer Service” dated 07/25/06 Virgin Entertainment case study: “ROI Case Study: Microsoft PressPass: “Grupo Banco Popular Gains http://www.microsoft.com/casestudies/casestudy.aspx?casestu Microsoft BizTalk Server Virgin Entertainment” dated Competitive Edge, Improves Efficiency With Microsoft dyid=1000003766 BizTalk Accelerator for SWIFT and BizTalk Server” dated March 2004 Oncology Hematology Associates (OHA) case study: 10/09/06 http://download.microsoft.com/download/e/6/f/e6fcf394- “Real-Time Data Exchange Boosts Efficiency, Raises http://www.microsoft.com/presspass/press/2006/oct06/10- e03e-4e15-bd80-8c1c127e88e7/Nucleus-Virgin- Revenue by 15-20 Percent” dated 03/06 08MSGrupoBancoPR.mspx CaseStudy.pdf http://download.microsoft.com/documents/customerevidence Milton Keynes General Hospital case study: “ROI Case BEA report: “BEA Reports Fourth Quarter and Fiscal Year /25662_OHA_case_study.doc Results” dated 2/22/07 Study: Microsoft BizTalk Server 2004 Milton Keynes SEIMENS AG case study: “Siemens Increases Productivity, http://files.shareholder.com/downloads/BEAS/178562551x0x82644 General Hospital” dated December 2005 Reduces Deployment Time by 83 Percent” dated 05/12/06 /415c7f1d-cf17-4d11-ae9f- http://download.microsoft.com/download/6/5/9/6597A97 http://www.microsoft.com/casestudies/casestudy.aspx?casestu b4d10b473437/Q4%2007%20earnings%20release%20final.pdf 5-C650-4A2A-9062-106359209966/MiltonKeynes.pdf dyid=49105 Sekerbank case study: “BizTalk Accelerator for SWIFT Glossary Global Crossing case study: “Global Crossing Simplifies Automates Three out of Four Messages and Saves Order Processing and Reduces Operational Costs” dated $100,000 for Turkish Bank” dated October 2004 02/05/07 Glossary: http://download.microsoft.com/documents/customerevide http://www.microsoft.com/casestudies/casestudy.aspx?casestu AQ: Advanced Queueing nce/7420_Sekerbank.doc dyid=201034 B2B: Business-to-Business BPM: Business Process Management Crutchfield Corporation case study: “Retailer Moves to CRM: Customer Relationship Management Service-Oriented Architecture for Increased Business ESB: Enterprise Service Bus Agility” dated 01/30/07 ETL: Extract, Transform, and Load http://www.microsoft.com/casestudies/casestudy.aspx?casestu dyid=201000 ERP: Enterprise Resource Planning HTTP: Hypertext Transfer Protocol Fidelity Information Services case study: “Fidelity JMS: Java Messaging Service Information Services Saves 18 Months, $4 Million in MDM: Master Data Management Migrating Loan Software” dated 06/01/06 OLAP: Online Analytical Processing http://www.microsoft.com/casestudies/casestudy.aspx?casestu RFID: Radio Frequency Identification dyid=49371 SOAP: Simple Object Access Protocol Sasfin Bank Limited case study: “Bank Improves Risk UDDI: Universal Description, Discovery, and Integration Analysis and Efficiency With an Intelligent Single View of WSDL: Web Services Description Language Customer” dated 02/27/07 XSLT: Extensible Stylesheet Language Transformations http://www.microsoft.com/casestudies/casestudy.aspx?casestu

dyid=201112