Out in Front

Québec Province, Canada your name October 19-22, 2009

your COMPANY Presented by the Adventure Travel Trade Association, Tourisme Québec & Aventure Écotourisme Québec

HOST DESTINATION MAJOR SPONSORS

® President’s welcome letter from the Adventure travel trade Association president, shannon stowell Dear Delegates,

We understand that you’ve made a tough decision to leave the office in a year that has been marked by challenges. We, along with our partners Tourisme Québec and Aventure Ecotourisme Québec, are honored that you have chosen to make our 2009 Adventure Travel World Summit one of your priority events this year.

With this in mind, we are focused on helping you to achieve both your business and professional development objectives. Our ability to do so depends strongly on group effort. From past experiences, we know that most of the business deals, opportunities and industry advances happen when our growing community enthusiastically jumps into the event.

We are all bound to a radically shifting travel supply chain that continues to be disrupted by the Internet, by consumers’ buying behavior which becomes ever more fickle and unpredictable, and by other matters outside our control. More than ever, adventure tourism continues to be relevant in the overall sphere of leisure tourism. In fact, it is precisely adventure tourism in all its forms (rural, nature, wildlife, active, eco, etc.) that can and should be at the front lines helping solve and reduce some of the problems that plague people and destinations around the globe.

Poverty, global warming, environmental and wildlife habitat degradation, loss or lack of care for disappearing cultures, exploitation of people too weak or disadvantaged to defend themselves - these are all issues that we in our businesses can impact and change. And in fact, we will, just by doing what we do best and watching for those precise opportunities.

As ATTA moves forward at this watershed moment where our operating environment is permanently altered and continues to change at an unprecedented pace, we seek even more the kind of member and partners who are passionate about succeeding in business and fighting these battles. We wish to help coalesce, motivate and enable leaders. We recognize that we must first help your business succeed if you and we are to be able to assist in mitigating daunting global issues.

If you know of others who are of this same mindset, please invite them to enter this circle. We look forward to moving our Association and our annual Adventure Travel World Summit to the next level of outcome.

Shannon Stowell President, Adventure Travel Trade Association

INSIDE THE SUMMIT PROGRAM We are very pleased that the 2009 Adventure Map of Fairmont Le Mainoir Richelieu 4 Travel World Summit is 100% carbon neutral. Marketplace 5 Additionally, this program is made from 100% Pre-Summit Adventures 6 post-consumer recycled paper (15% for the The Day of Adventure with Evening Festivities 7 Day Two, October 20 8 cover) and water stations are provided for you Day Three, October 21 9 to use, instead of plastic water bottles. Day Four, October 22 10 Keynotes 11 Featured Programs 12-17 This ‘Green Summit Initiative’ is made possible Speakers & Contributors 18 through the ATTA’s collaboration with: About the ATTA 19

Cover Image in Charlevoix © TQ / Patrice Halley

2 Out in Front — 2009 Adventure Travel World Summit Welcome from the host destination letter from the minister of tourism letter from Aventure Écotourisme Québec En ma qualité de ministre du Tourisme, je suis fière d’accueillir My fellow delegates from around the world, au Québec les professionnels de l’industrie de partout à travers le As president of Aventure Écotourisme Québec, it gives me monde à ce grand rendez-vous annuel. great pleasure to welcome you to Québec, a land of great Avec des sites naturels majestueux et de vastes parcs nationaux natural beauty. Our association has the honour of sharing the accueillants, le Québec constitue un lieu extraordinaire pour vivre hosting duties with the Québec Ministry of Tourism for the des vacances d’aventures hors du commun. En effet, montagnes, 2009 Adventure Travel World Summit in beautiful Charlevoix. forêts, lacs et rivières s’amalgament en un immense terrain de jeux It is also important to note the significant involvement of our qui sait plaire tant aux aventuriers qu’aux promeneurs du dimanche. partners, including Canada Economic Development, who have De plus, des paysages changeants au gré des saisons, une faune supported us to offer you the best of Québec. diversifiée et une riche flore font du Québec un endroit exceptionnel Québec is an exceptional destination during any of its four pour la pratique de l’écotourisme. distinct seasons. It is home to a rich natural heritage and a Comme vous le constaterez lors de votre séjour dans la belle diverse portfolio of adventure activities that enrich the human région de Charlevoix et dans d’autres régions du Québec, à nos experience. Québec’s adventure and ecotourism industry’s grands espaces s’ajoutent des activités attrayantes et sécuritaires, partners have joined with our association to help you explore des services et des produits de grande qualité ainsi qu’un accueil the most beautiful wilderness regions of Québec. You can chaleureux et enthousiaste. sample these adventures by joining our outfitter-members who Je profite de l’occasion pour remercier tous nos partenaires et en will reveal Québec’s hidden natural treasures. You’ll be blown particulier Aventure Écotourisme Québec, pour tout le dynamisme away by the professionalism and by the quality of the activities. qu’elle a su démontrer lors de l’organisation de cet événement. In order to offer you the best products on the market, our Espérant que vos échanges seront des plus constructifs lors de ce association is made up exclusively of professional organizations Sommet, je vous souhaite de profiter pleinement de votre séjour au that are committed to respecting high standards of quality, Québec afin de vivre l’émotion des grands espaces ! security and respect for the environment. ------Discover Québec’s generous nature by soaking up a wide variety of unique and breathtaking landscapes. Have a blast! We welcome all delegates to the Adventure Travel World Summit 2009. Enjoy your stay with us. As minister of tourism, I am proud to welcome industry professionals from around the world to Québec and to this great annual gathering. With its majestic natural sites and its vast, friendly national parks, Québec is an outstanding place to experience adventure holidays Pierre Hersberger that go beyond the ordinary. Mountains, forests, lakes and rivers President join to form an immense playground that will please adventurers Aventure Écotourisme Québec or people just out for a stroll. In addition, landscapes that change with the seasons, varied fauna and abundant flora make Québec an exceptional place for ecotourism. As you will see during your visits to the beautiful Charlevoix region and other regions in Québec, our enormous spaces are enhanced by safe and attractive activities, by high-quality services and products, and by a warm and enthusiastic welcome. I am taking this opportunity to thank all our partners, with special thanks to Aventure Écotourisme Québec for all the dynamism it has shown in organizing this event. I hope your talks will be highly constructive during this Summit, and I hope you are able to take full advantage of your stay in Québec to experience the emotion of our great outdoors!

Nicole Ménard Ministre du Tourisme Ministre responsable de la région de la Montérégie

3 F AIRMONT LE MANOIR RICHELIEU • RESO R T S C A N A D A

A VERAGE TEMPERA TURES (Celsius/Fahrenheit) ˚C/˚F ˚C/˚F High Low

WINTER JANUARY–MARCH -5/23 -11/12

SPRING APRIL–JUNE 16/61 4/39

SUMMER JULY–SEPTEMBER 22/70 13/55

FALL OCTOBER–DECEMBER 10/50 -7/19

Map of fairmont le manoir richelieu ROOMS • Total Rooms 405 • Non-Smoking 307 • Fairmont Gold 21 • Suites 17

F ACILITIES • Airport–Jean-Lesage International (90 minutes) • 1 cigar lounge, 3 restaurants • In-room dining • In-room refreshment centers • Complete Fitness Center

RESTAURANT LE ST LAURENT CYBER CAFÉ • Indoor/outdoor swimming pool CHARLEVOIX ROOM • Parking – 1,200 parking spaces (indoor and outdoor parking) AdventureLink Cyber Café Use the AdventureLink Cyber Café’s • Games Room six computers to log into Summit Connections to connect with other delegates, as well as to stay on top of email and keep in touch with the ACTIVITIES office. The AdventureLink Cyber Café is located in the Saint-François room. • Award-winning 27-hole golf course Summit Exhibitors OVERALL Be sure DIMENSIONS to visit the ExhibitorsSQUAR E HEIGHT U HOLLOW BOOTHS • Spa with 22 treatment rooms

ROOMS FEETthroughoutMETER the SSummitFEE forT METERS FEET METERS CONFERENCE CLASSROOM THEATER RECEPTIONBANQUET SHAPE SQUARE 8’X 8’ 8’X10’ information and give-aways. • Whale Watching FIRST FLOOR ATTA Brazil Fyreplug Peru John Archibald 26.2Lobby x 14.8 8.0 x 4.5 388’ 36’South Foyer8’ 2.4 12 10East Foyer18 15 10 10East Foyer– – – • Miniature golf, tennis, volleyball, .Travel Canadian Tourism Commission Global Rescue Québec William Taft 40.7 x 14.8 12.4 x 4.5 601’ 56’ 8’ 2.4 24 20 40 30 20 20 24 – – East Foyer East Foyer Malbaie Hallway Lobby shuf eboard, horseback riding and Malcom Fraser 26.2Adventure x 14.8 L8.0ink x 4.5 388’ 36’Chile 8’ 2.4 12 10Innovation18 Norway15 10 10Terramar– Sports– – Cyber Café East Foyer East Foyer East Foyer stables, mountain biking, hiking trails John Nairne 26.2 x 14.8 8.0 x 4.5 388’ 36’ 8’ 2.4 12 10 18 15 10 10 – – – Air Canada Eagle Creek Jordan Vaxserve LOBBY LEVEL East Foyer East Foyer Malbaie Hallway East Foyer • Kid’s Club, activity center, and day Ecuador Men’s Journal Visit Scotland Richelieu Total 78.1Alpine x 129.9 Tourist23.8 C xommission 39.6 10,145’ 942’ 15’ 4.6 – 600 1000 1050 820 – – 80 63 care camp (ages 4 to 12) South Foyer South Foyer Lobby Lobby A 78.1Archaeology x 64.3 23.8 Magazine x 19.6 5,021’ 466’ExOfficio15’ 4.6 110 280Mexico 500 500 400 90Yukon110 39 33 • Snowmobiling, cross-country skiing, East Foyer Lobby East Foyer Malbaie Hallway B 38.7 x 65.6 11.8 x 20.0 2,540’ 236’ 15’ 4.6 60 128 250 275 200 45 60 19 14 Best of the Alps Florida Keys and Key West National Geographic Adventure skating, snowshoeing, dogsledding, C 39.4South x 65.6 Foyer12.0 x 20.0 2,583’ 240’East Foyer15’ 4.6 60 128South Foyer250 275 200 45 60 20 16 East Foyer 24.3 x 143.7 7.4 x 43.8 3,489’ 324’ – – – 300 – – – 12 10 sleigh rides 4 Out in Front — 2009 Adventure Travel World Summit South Foyer 65.0 x 21.3 19.8 x 6.5 1,385’ 129’ 15’ 4.6 – – – 140 – – – 6 5

Salon Murray 55.4 x 24.3 16.8 x 7.4 1,346’ 125’ 14’ 4.3 – – – 120 – – – – – LOCAL A TTRACTIONS Tea Room 57.1 x 38.4 17.4 x 11.7 2,191’ 204’ 13’ 3.9 – – – 200 – – – – – • World Biosphere Reserve Malbaie Total 93.2 x 64.3 28.4 x 19.6 5,992’ 557’ 12’ 3.7 – 300 600 530 450 – – 48 36

A 48.6 x 64.3 14.8 x 19.6 3,122’ 290’ 12’ 3.7 80 150 300 280 240 48 64 21 15 • Historical gardens, marine museum, B 44.6 x 64.3 13.6 x 19.6 2869’ 267’ 12’ 3.7 80 150 300 250 240 48 64 27 19 ecocenter, pottery center, paper Matapédia 17.7 x 27.9 5.4 x 8.5 492’ 46’ 13’ 3.9 20 20 30 20 20 18 20 – – making center, historic mills, art Tadoussac 19.4 x 38.4 5.9 x 11.7 746’ 69’ 13’ 3.9 32 36 62 40 40 30 32 – –

Saguenay 17.7 x 38.8 5.4 x 11.8 687’ 64’ 13’ 3.9 32 30 58 40 40 30 32 – – galleries and working studios

Saint-Francois 26.5 x 38.3 8.0 x 11.7 1,015’ 94’ 13’ 3.9 – – – 60 60 – – – – MP

marketplace Being held on October 20th from 8am – 12pm and 2pm – 4pm in the Lobby, Marketplace features 85 high quality suppliers, destinations and lodges specializing in adventure travel. They will be prepared to meet with buyers (international tour operators, wholesalers, and specialty adventure travel agents) interested in product development discussions – and also available for meetings with the media. Marketplace allows these companies, some of which have little exposure to the international market, to open their doors to work with fresh partners. The following companies invite you to visit them at their tables in the Lobby: Appointment Help Desk 1

&Beyond (Formerly CC Africa) Delfin Amazon Cruises Land Tours Ghana LTD Santa Catarina Tourism Board (SANTUR) www.andbeyond.com 76 www.delfinamazoncruises.com 45 www.landtours.com 79 www.santacatarina.travel 35 Adventure Iran Dynamic Tours Latin Trails / Galapagos Journey Fleet Say Hueque/Tours in Argentina & Chile www.adventureiran.com 83 www.encounterasia.com 58 www.latintrails.com 37 www.sayhueque.com 33 AirCalin Easia Travel Le Massif SEE Turtles www.aircalin.com 81 www.easia-travel.com 62 www.lemassif.com 18 www.seeturtles.org 27 All Patagonia Eco Burica Le Quebec Maritime Shakti Tours Pvt Ltd. www.allpatagonia.com 31 www.ecoburica.com 24 www.quebecmaritime.ca 8 www.shaktihimalaya.com 59 Alpine Tourist Commission EcoVentura - Galapagos Network Mer et Monde Écotours Snow Leopard Adventures P. Ltd. www.alpseurope.com 70 www.ecoventura.com 39 www.mer-et-monde.qc.ca 9 www.snowleopardadventures.com 60 Alto Atacama Ecuador Adventure Metropolitan Touring Softicket Inc. www.altoatacama.com 42 www.ecuadoradventure.ec 88 www.metropolitan-touring.com 40 www.softicket.net 16 Amazon Ecopark Jungle Lodge Ecuador Tourism Promotion Fund Midnight Sun Adventure Travel South American Travel Services (SATS) www.amazonecopark.com.br 34 www.visitecuador.travel 36 www.midnightsuntravel.com 10 www.satsperu.com 50 Amazon River Expeditions Eskakwa Eco-Adventure Company Mountain Lodges of Peru Summits Africa Ltd www.amazonriverexpeditions.com 43 www.eskakwa.ca 6 www.mountainlodgesofperu.com 48 www.summits-africa.com 77 Amazonia Expeditions Explorandes Naples Marco Island Everglades CVB Surtrek www.perujungle.com 44 www.explorandes.com 46 www.paradisecoast.com 20 www.surtrek.com 89 Antarpply Antarctic Supply & Fazendin Portfolio National Tourism Organisation of Tierra del Volcan Ocean Research Expeditions www.fazendinportfolio.com 86 Montenegro www.volcanoland.com 38 www.antarpply.com 32 www.montenegro.travel 53 Gateway to Egypt Tourism Promotion Corporation of Chile Apumayo Expeditions www.gatewaytoegypt.com 82 Natureair www.chiletourism.travel 65 www.apumayo.com 51 www.natureair.com 25 Guyana Tourism Yukon Arctic Kingdom Marine Expeditions Inc. www.guyanabirding.com 29 New Faces Tourism Travel and Shipping www.travelyukon.com 72 www.arctickingdom.com 2 www.newfacestravel.com 85 Hike and Sail Turkey Travel Ecuador Aventure Écotourisme Québec (AEQ) www.hikeandsail.com 84 Newfoundland & Labrador Tourism www.travelecuador.com 67 www.aventure-ecotourisme.qc.ca 75 newfoundlandlabradortourism.com 11 Iceland Encounter USI Travel Insurance Services Balamku Inn on the Beach www.encounter.is 54 Nunavik Tourism Association www.travelinsure.com 21 www.balamku.com 28 www.nunavik-tourism.com 12 InnerSea Discoveries/ ViaTour Software, LLC Boreal River American Safari Cruises Nunavut Tourism www.viatoursoftware.com 22 www.amsafari.com 19 www.nunavuttourism.com 13 www.borealriver.com 3 Visit Finland Brazil Innovation Norway Ocean Quest Adventures www.visitfinland.com 52 www.visitnorway.com 64 www.oceanquestadventures.com 14 www.abeta.com.br 69 Visit Mexico Bush and Beyond Insight Himalaya Treks Panama Breezes S.A. www.cptm.com.mx 71 www.insighthimalayatreks.com 61 www.barefootpanama.com 26 www.bush-and-beyond.com 80 Visit Scotland Canadian Red Cross (Croix-Rouge) Jardin des Glaciers PromPeru www.visitscotland.com 63 www.jardindesglaciers.ca 7 www.peru.info 66 www.croixrouge.ca 4 VisitBritain Canadian Tourism Commission Jenman African Safaris Québec City Tourism www.visitbritain.org 56 www.jenmansafaris.com 87 www.quebecregion.com 74 www.canada.travel 73 Volcanoes Safaris Cascada Expediciones Jordan Tourism Board Québec's National Parks & www.volcanoessafaris.com 78 www.visitjordan.com 68 Wildlife Resorts/Sepaq www.cascada.travel 41 Wild Women Expeditions www.sepaq.com 15 CnAdventure Kallpa Tour www.wildwomenexp.com 17 www.kallpatour.com 30 Rainforest Expeditions www.cnadventure.com 57 Wilderness Scotland www.perunature.com 49 Cruise North Expeditions Kuoda Tours www.wildernessscotland.com 55 www.cruisenorthexpeditions.com 5 www.inturkuoda.com 47 Sanofi Pasteur/VaxServe www.sanofipasteur.com 23 Marketplace 5 PRE-SUMMIT ADVENTURES OCTOBER 16-18 Pre-Summit Adventures A special thank you to Tourisme Québec, in partnership with regional travel destinations within Québec Province, Aventure Écotourisme Québec (AEQ) and Canada Economic Development for Quebec regions, for these stand-out Pre-Summit adventures - managed by Québec’s finest tour operators: ENF Canada & Windigo.

1. Xtreme Aerials Adventure 7. Blueberries Cycling Path and Canoe Trip around Saguenay-Lac St-Jean

2. Nordicity in the Heart of the World Biosphere Reserve 8. Your Shoes are Made for Walking Charlevoix

3. Making Waves in the 9. The Jardin des Glaciers Backcountry

4. Nature, Culture and History, a 10. The Whale Route Well-Balanced Blend

11. Bas St-Laurent Islands and the 5. The First Nations: a Return to Great Migration Québec’s Roots

6. The Saguenay Fjord and River – 12. The Fauna of the Gaspésie Saguenay St. Lawrence Marine Park

6 Out in Front — 2009 Adventure Travel World Summit THE DAY OF ADVENTUREDAY ONE OCTOBER 19 Québec Adventures SPONSORED BY PROVIDED BY MEMBERS OF What’s an Adventure Travel World Summit without adventures? A little less adventurous! The Day of Adventure is provided to delegates at no charge. Stop by the yellow tent in the lower lobby to check out product demos from First Ascent. Quantities are limited so don’t miss out!

1. Rabascaw - Interpretation Hike at 4. Sea Kayaking at L’Anse St-Jean Hautes-Gorges-de-la-rivière-Malbaie National Park

2. Via Ferrata, Rappelling and a 5. Sea Kayaking in Charlevoix Suspension Bridge at the Palissades in Charlevoix

3. Charlevoix’s Colourful Cultural 6. Observation of Marine Mammals Hike

Evening Festivities Sponsored by All adventures return to the Fairmont by 4:00PM for the evening program

All-delegate networking reception Québec Night Guest Speaker: 6:00-7:00pm malbaie ab Nicole Ménard, Minister of Tourism This evening is brought to you by Tourisme Québec and its Maggie Emudluk, Chairperson of the partners: Aventure Écotourisme Québec, Québec Aboriginal Kativik Regional Government(KRG) Tourism Corporation, Québec National Parks, Kativik Regional Government, Charlevoix Tourism, Saguenay - Lac-St-Jean Opening Keynote: Tourism and Fairmont’s Le Manoir Richelieu. The reception Daniel Gauthier, Co-founder Cirque du Soleil entertainment will include an Aboriginal Cultural presentation. President and CEO, Groupe Le Massif

opening festivities & keynote See page 11 for details. TQ / Bergeron, Jean-François Enviro Foto Image in Gaspésie © 7:00-10:00pm richelieu abc Dinner & Québec Night Presentations: Dinner event hosted by Tourisme Québec and partners. Please join us as we celebrate the four seasons and many facets of · Nunavik Cultural presentation Adventure in Québec with a wonderful selection of food, wine · Québec Cultural presentation and authentic entertainment.

Day-by-DaySection Agenda Title 7 DAY TWO OCTOBER 20

Marketplace And, join Teva as they announce Group #5: Global Online MP the winners of the first-ever Distribution Systems 8:00AM-12:00pm ATTA Tour Operator Scholarship malbaie b lobby Program, Presented by Teva. Group #6: Evolving Paradigms Buyers, specialty adventure for Guides - Relationships, travel agents and travel Meet the press - Technique, Credentials & More journalists connect for pre-set MP part 1 Restaurant Le St-Laurent appointments with tour operators 2:00-4:00pm cocktails with brazil and ground suppliers representing Group A: Print Media & 6:00-7:00pm destinations worldwide. Turn Freelance Journalists Raise a drink while discovering to page 5 for Marketplace richelieu a the rich diversity of details. Also, be sure to visit the Group B: Broadcast adventure product that Exhibitors throughout the Summit malbaie a you can only find in for information and give-aways. Group C: Internet Brazil. Soon you’ll know Malbaie b why it’s ‘Sensational!’ 3 peaks 3 weeks: director’s cut Marketplace 10:00AM-12:00pm MP Keynote Presentation Richeleiu ABC 7:00-7:45PM 2:00-4:00pm RICHELIEU ABC Made possible by Michael Brown of lobby Serac Films hubert reeves break astrophysicist break 4:00-4:15pm Turn to page 11 for information on 12:00-12:15pm Meeting of the minds Mr. Reeves and his presentation. A Lunch in norway MM part 1 12:15-1-45pm 4:15-6:00pm Mexico Reception 7:45-10:00pm richelieu abc Group #1: Sustainability Welcome to a land so spectacular malbaie a Richelieu ABC that parts have earned UNESCO World Heritage status. Find Group #2: Standards & Best Practices out why Norway is charlevoix room the next adventure paradise – and maybe Group #3: Social Media & Mexico is a land of diversity. From win a trip to “the land Networking tropical rain forests to amazing powered by nature”, richelieu a deserts, from glacier peaked with airfare provided mountains to spectacular beaches. Group #4: Specialty Adventure Adventure Travel is Mexico´s next by National Geographic Travel Agent & Operator Adventure! great frontier! With special guest: Collaboration David O’Connor richelieu bc President, Aid To Artisans

a note about the 2009 summit agenda Session descriptions and speakers are located in dedicated breakout pages for each Featured Program (e.g., Meet the Press, Transformative Thinking), starting on page 12. This approach allows you to quickly skim a day’s activities in the agenda, as well as providing in-depth information in the Featured Programs section.

8 Out in Front — 2009 Adventure Travel World Summit DAY THREE OCTOBER 21

association partnership A LUNCH IN the alps Session #3: Customer forum 11:45-1:15PM Relationship Management & 7:30-8:30am Richelieu ABC Retention malbaie a The Alpine Tourist Commission malbaie a ATTA Association Partners & those & Best of the Alps invite you Conversion through Social Media interested in learning more about to don complimentary glasses & Networking Strategies association memberships are for a 3-D immersion into the malbaie B invited to join and learn about the culture, beauty, and adventure initiatives of this thriving group. of the original adventure travel NETWORKING BREAK destination: The Alps. 3:45-4:00PM transformative MEET THE PRESS TT thinking: part 1 MP 9:00-10:00am Richelieu ABC 4:00-5:45pm Session #1: CHANGE Group A: Print Media & Jeff Greenwald, EthicalTraveler.org Freelance Journalists NETWORKING BREAK richelieu a Session #2: EXPERIENCES 1:15-1:30PM Jeff Dossett, AdventureLink Group B: Broadcast ADVENTURE TRAVEL: 2015 malbaie a Session #3: STORYTELLING 1:30-2:30PM Edward Wachtman & Sheree Johnson, Richelieu ABC Group C: Internet StoryTellings™ Consulting Witness, share and contribute to malbaie b our industry’s collective vision Cocktails with chile for a progressive and sustainable 6:00-7:00pm Coffee break with peru richelieu abc 10:00-10:30am future. Presented by: Sip a pisco sour or glass of wine „ „Beth Mairs, Founder/Director while National Geographic Wild Women Expeditions Adventure Contributing Editor transformative „„Edward Wachtman, Founder/ Jon Bowermaster regales you TT thinking: part 2 Partner Storytellings™ with stories from 20 years of 10:30-11:30am explorations, Richelieu ABC „„Shannon Stowell, President ATTA adventures, and Session #1: WISDOM many fantastic Steve Trautman, Author Networking break with Scotland experiences Session #2: R/EVOLUTION 2:30-2:45PM traveling the Dr. Wallace J. Nichols, California length of Chile. Academy of Sciences Session #3: XTREME CRASH COURSES Free night Hitesh Mehta, HM Design CC By popular demand, Delegates have an open night – it’s your

NETWORKING BREAK 2:45-3:45pm chance to take a break, relax, TQ / Bergeron, Jean-François Enviro Foto Image in Charlevoix © 11:30-11:45AM Session #1: Beginning SEO network, visit the spa and/or richelieu a explore nearby regional cuisine Session #2: Advanced SEO options. Visit the concierge desk richelieu bc at the Fairmont for ideas!

Day-by-DaySection Agenda Title 9 DAY FOUR OCTOBER 22

Collaborative the second from Jordan which will Group #3: Social Media & CL learning: part 1 discuss their continued focus on Networking 8:00-9:30am long-term plans to responsibly and Richelieu A Session #1: Supply Chain sustainably develop tourism. Group #4: Specialty Adventure Collaboration Travel Agent & Operator KURDISTAN malbaie a the other Iraq Collaboration Richelieu BC Session #2: Public Relations Strategies Networking break Group #5: Global Online malbaie b 2:15-2:30pm Distribution Systems Malbaie b Session #3: Online Marketing collaborative Strategies CL learning: part 2 repeat Group #6: Evolving Paradigms richelieu a 2:30-4:00pm for Guides - Relationships, Sessions one through three will be Technique, Credentials & More Coffee break by Restaurant Le St-Laurent celebrity expeditions in the same rooms as the 9:30-9:45am 9:45AM Session. Cocktails with ecuador 7:30-800pm Networking break Richelieu ABC collaborative 4:00-4:15pm Ecuador Tourism Board and CL learning: part 2 National Geographic Adventure 9:45-11:15am invite you to a cultural immersion Session #1: Image, Branding & crash courses repeat experience! Sample authentic CC session cuisine, see Storytelling 4:15-5:15pm malbaie a incredible photos, Session #1: Beginning SEO and learn why Session #2: Social Media & malbaie a Networking Ecuador offers malbaie b Session #2: Advanced SEO travelers an malbaie b incredible range of Session #3: Sustainable Tourism adventures. in Emerging Destinations Session #3: Customer richelieu a Relationship Management & Retention yukon reception richelieu a 8:00-10:00pm Networking Break malbaie abc 11:15-11:30am Session #4: Customer Conversion Unearth nuggets of information Collaborative Strategies (B2C & B2B) from Canada’s Yukon as they share CL learning: Part 1 Repeat richelieu bc secrets of a recent successful 11:30-1:00pm Networking Break partnership. Enjoy hospitality, Sessions one through three will be 5:15-5:30pm enter a scavenger hunt to win a in the same rooms as the trip or ExOfficio travel clothes, 8:00AM Session. Meeting of the minds and see why the Yukon is ‘Larger MM part 2 than Life’. spotlight on 5:30-6:45pm sustainability luncheon Group #1: Sustainability 1:15-2:15pm Malbaie A richelieu abc Group #2: Standards & Best Absorb two stories about Practices sustainable adventure tourism Charlevoix room development; one from Kurdistan as they face long odds in this ® 19 oct 06 1 autonomous region of Iraq, and m y k

10 Out in Front — 2009 Adventure Travel World Summit KEYNOTES Daniel Gauthier Co-founder Cirque du Soleil President and CEO, Groupe Le Massif Concerned about his fellow man and the future of the planet, young people and the disadvantaged, Daniel Gauthier long ago decided to remain true to his passions. From one partnership and project to the next, his contribution to managing the companies he develops is based on the values of respect, fun and reaching for the next level. His passion for what is both human and extremely creative was most notably expressed at Cirque du Soleil, which he co-founded with Guy Laliberté, where he met the organizational challenge of managing with an international outlook. He is currently working on an original concept for a large-scale recreational tourism project called Le Massif de Charlevoix, involving a ski resort, a destination train, signature lodging, spas and much more. This project, slated for completion by 2013, spans over a territory of 120 square kilometres, where creativity and freedom prevail in a concept that is furthest from artificial.

Hubert Reeves World famous cosmologist and science communicator Biography adapted from a lecture program at the University of California, Berkeley. Born in Montreal, Hubert Reeves resides in France where he is a Director of Research at the Centre National de la Recherche Scientifique, a position he has held since 1965. Reeves, whose specialty is in the area of nuclear astrophysics, is an expert on the origin of the light elements, such as helium, deuterium and lithium. He is also a well-known popularizer of science and appears frequently on French television. He has authored many books that are bestsellers in France, including Atoms of Silence (1985), and The Hour of Our Delight (1990). Reeves is highly regarded for his environmental work, as well. Much of his writing has focused on ecological issues and he has been a principal player in numerous international conferences and television programs on the subject. He is a distinguished member of several prominent environmental associations and councils. During his time with us, Reeves will pair astronomic and ecologic perspectives to deliver insights into how humans might remain here on a radically changing earth in livable, sustainable conditions. Image in Charlevoix © TQ / Wittenborn, Heiko TQ / Wittenborn, Image in Charlevoix © 2009 Summit Emcee francis x. Farrell Former Publisher, Men’s Journal and National Geographic Adventure Fran has spent most of his career in the communications industry, most recently as the publisher of multimedia brands such as Men’s Journal and National Geographic Adventure. Prior to joining National Geographic in 2002, Farrell was general manager/senior vice president of The Sporting News. He represented Times Mirror Magazines in its sale of The Sporting News and Sportingnews.com to Paul Allen’s Vulcan Ventures. Previously, Farrell held a variety of management positions at American Express Publishing with Food & Wine and Travel & Leisure magazines. Farrell is a member of the Leadership Council for Harlem RBI (former board member) and has served on the Advisory Board of the ATTA since 2005. Farrell is an avid hiker, cyclist and nordic skier. He lives with his wife, Denise, and their five children in Yorktown Heights, N.Y.

SectionKeynotes Title 11 TT

transformative thinking New for 2009! Bring your note pad and an open mind. Innovators share mind-opening perspectives and new thinking on compelling subject matter. Access memorable insights, inspiration and unexpected concepts designed to help adventure travel leaders create, innovate, cope with change, and envision new possibilities.

session #1: Change session #3: Storytelling Travelers are becoming increasingly aware of the fact that every We all love stories. To be human is to have a story. Story is the one of us is a de facto ambassador, with the power to promote fundamental structure that gives meaning to our lives. Stories international goodwill during our visits abroad. are how we speak about what we value most deeply. Stories President Obama’s election has brought renewed and freshly incite action. Stories are memorable; it is the stories we create sparked dialog about the importance of Public and Citizen that form the memories we cherish. And, stories in the form of Diplomacy, not only in the US, but abroad as well. Although myth address the most fundamental human experiences, subtlety citizens of marginalized countries (especially in the Middle East) touching us, creating deep and powerful emotions. are optimistic about this new administration, they don’t yet As business owners or executives, we’re continuously looking believe that real change is in the offing. for effective ways to communicate with our clients…to truly One element of this change will be a new generation of travelers, touch them and influence their decisions. Great brands like aware of their impact and passionate about global community. Nike, Jack Daniel’s, Harley Davidson, Apple and Volkswagen have Jeff Greenwald, co-founder and Executive Director of Ethical harnessed the persuasive communicative power of story to fuel Traveler, discusses what we can do to promote goodwill and their business success. Once a brand or product has established ease cross-cultural tensions. One entry point to mindful travel is its story, it owns it and the emotions surrounding it. Because of Ethical Traveler’s, “13 Tips for the Accidental the persuasiveness and authenticity of this story, it is extremely Ambassador,” which provides a simple credo difficult for competitors to replicate, and its balance sheet for traveling lightly, but leaving a lasting (and potential is immeasurable. positive) impression. Used wisely, story can be a powerful marketing tool, creating Jeff Greenwald, Co-Founder and Executive Director, enduring bonds with current clients and capturing the imagination EthicalTraveler.org of potential ones.

Session #2: experiences Sheree Johnson Edward Wachtman, Standing on top of Mount Everest on May 24th, 2004, having Founder & Principal Founder & Principal just become the 3rd Canadian in history to complete the StoryTellings™ StoryTellings™ “Seven Summits”, Jeff had a simple but powerful epiphany: Consulting Consulting it is EXPERIENCES and not “stuff” that define the richness of our lives. Ever since, he has focused all of his personal and professional time, energy and resources on enabling, empowering and enriching people’s lives through the creation of compelling consumer experiences. With accelerating advancements in digital tools and social media, now is the time for the adventure travel industry to take its game to a new level and think differently about how to create and deliver more meaningful and lasting experiences. Jeff’s message: act NOW or risk being left behind by those that do! Jeff Dossett, C.E.O., AdventureLink

12 Out in Front — 2009 Adventure Travel World Summit TT

Image © greenlivingproject.com

Session #4: wisdom Session #6: xtreme Think about your most successful employees. The new dynamic and adrenaline-filled profession of ‘Xtreme The kind who know more than just the steps Planning’ is a new and permanent fixture in adventure travel. required to do the job. The kind who have the A profession which helps raise living standards for impoverished “secret sauce” that makes customers happy, local peoples, strives towards the protection of indigenous problems disappear and the trains run on time. cultures, languages and sacred landscapes, and ensures the Wisdom. conservation of the last remaining endangered floral and faunal Ever wish you could replicate them? Imagine species. Xtreme Physical Planners must have: excellent people your best workers’ approaches to the job skills; nature and culture consciousness; a good understanding of popping up in the actions of the rest of the crew – becoming the local etiquette; and a strong and unyielding passion to make a norm not just because you got lucky but because you made it difference and innate risk-taking skills. happen? Access the real life experiences of Xtreme planners (including Managers often lament that tacit knowledge or wisdom seems those of Hitesh) in some of the toughest and most unforgiving just too hard for their best employees to share with others. It is adventure tourism environments on the planet. In the process, too amorphous and too dependent on years of experience to be you’ll be transported to places of civil unrest, drug trafficking, teachable. After all, how can a veteran site manager say what deadly diseases, war and severe weather conditions (Tsunamis, he’s looking for as he “takes care” of his team or a long serving etc.) such as DR Congo, Colombia, Gabon, India, Kenya, China, guide explain how she just “knows” when a client is in trouble? Rwanda, Sri Lanka, Madagascar, and more. How can the operations manager “read” a complex contract Within this context, Hitesh will present the threats and challenges negotiation or the mechanic describe how he can “hear” a to be faced by adventure tourism developers, investors and problem deep in the bowels of the bus? How can anyone impart all travelers in this century with regard to globalization and climate that wisdom onto someone else? change – and demonstrate how Xtreme Physical What are you doing to make sure that your team’s wisdom is Planners indeed, “dance to a different tune”! explicable, visible, measurable…typical? Hitesh Mehta, HM Design Steve Trautman, Author, Teach What You Know

session #5: R/evolution At the current rate our society is evolving toward sustainability, by 2050 we’ll be... in trouble. Our big “blue marble” as we hope to know it, the Earth that we seek to reside on, will fail to materialize. That isn’t to say that the blue evolution that millions work towards incrementally each day isn’t important. Just that it’s not enough, not by a long shot. It’s apparent to those who take a sober look at the state of our affairs that the change we need isn’t happening nearly fast enough. We need revolutions in science, business, technology, our institutions, approaches to education, our communities, our spirituality and especially our leaders. Dr. Wallace J. Nichols California Academy of Sciences

Featured Programs 13 MP

meet the press Image © greenlivingproject.com Join in on one of the ATTA Summit’s most popular programs. Each concurrent session starts with fresh panels of journalists (including international media representatives) who will discuss their outlet, their editorial calendars and upcoming projects. Each panel is followed by Q & A where delegates gain insights into how to work with and effectively pitch travel journalists. Q & A is followed by one-on-one pitch sessions with targeted media of choice. Group a Group C print media & freelance journalists Internet (online counterparts to physical Chris Doyle - ATTA world media outlets, popular travel blogs, Judith Fein - Travel Journalist/Performer/Filmmaker travel content providers & more) Everett Potter - Freelance journalist Ellen Barone - Journalist | Speaker | Photographer Dave Wiggins - Widness & Wiggins PR John Canning - Media Sherpa Michael Behar - Freelance journalist Jamie Martin – Experience Life Magazine Fran Farrell - Former Publisher - Men’s Journal and National Geographic Anne Dimon - TraveltoWellness.com Adventure Alistair Wearmouth - The Away Network/Orbitz Worldwide Jeff Gayduk - Premiere Tourism Marketing/Leisure Group Travel Veronica Stoddart - USA TODAY Christian Levesque - Espaces Magazine Heidi Siefkas-Cassemiro - .TRAVEL Gigi Ragland - www.GigiRagland.com Alexia Nestora - Lasso Communications John Rasmus – National Geographic Adventure Eric Brodnax - The Away Network/Orbitz Worldwide Don Mankin - Writer Annika Hipple - Writer, Editor, Travel Photographer The ATTA wishes to extend a Nicky Fitzgerald – & Beyond Greg Sullivan - AFAR Media special thanks to the following Jeff Gayduk – Leisure Group Travel Stirling Kelso - Travel + Leisure Magazine Elisabeth Kwak-Hefferan - Backpacker Magazine Summit delegate volunteers Shannon Guihan – The Icaraus Caren Osten Gerszberg - Writer who are playing active and Foundation Theresa Storm – Freelance Journalist/Storm Communications varying roles in the 2009 ATWS Christina Heyniger – Xola Consulting by facilitating, supporting and Tran Trong Kien – Buffalo Tours contributing their specialist Kurt Kutay – Wildland Adventures Paul Lehman – Austin-Lehman Group b expertise to help ensure Adventures the success of our Featured broadcast (television, film production, Perry Lungmus – Travcoa Programs. radio, podcasts) Beth Mairs – Wild Women Expeditions Michael Brown - Serac Adventure Films Anna Stancioff - Hawkins International PR Casey Marker – Zegrahm Expeditions Stefani Jackenthal - Freelance journalist, TV adventure host Malia Asfour – Jordan Tourism Board Praveen Moman – Volcanoes Safaris Tom Holm – Endangered Destinations TV Dan Austin – Austin-Lehman Adventures Chris Noble – World Nomads Courtenay Rooks – Adventurer/Naturalist Earth Alert Hege Barnes – Innovation Norway Paul Ross Filmmaker - Freelance journalist Helen Nodland – Virtuoso Active & Regina Fraser and Pat Johnson - Grannies on Safari Ben Bressler – Natural Habitat Specialty Travel Anne Yates – Water Light Films Adventures Manal Saad – Gateway to Egypt Eric Brodnax – Orbitz Worldwide/The Away.com Network Jim Sano – Geographic Expeditions Loren Siekman – Discover France Mark Campbell – Solaia Consulting Adventures Jeff Dossett – AdventureLink Gustavo Timo - ABETA Urs Eberhard – Switzerland Tourism Russell Walters – Northern Outdoors Richard Edwards – Planeterra Richard Weiss – Strategic Travel Judith Fein – Travel Journalist Consulting 14 Out in Front — 2009 Adventure Travel World Summit MM

meeting OF THE minds Interactive round-table sessions geared to help stimulate Summit networking and discussions among special interest affinity groups. ATTA guided, the delegate-led and moderated Meeting of the Minds (Parts I and II) are designed to address key challenges/opportunities brought forth by the global adventure travel industry for collective brainstorming, dialogue and debate. Learnings and outcomes of the first Meeting of the Minds session will be used as the starting point for the final day’s Meeting of the Minds, Part II, a continuation of the discussion where solutions and next steps are to be crafted for collective industry action.

Group #1 Group #4 Sustainability (Carbon offsets, voluntourism, Specialty Adventure Travel Agent & Operator responsible, community-based tourism & more) Collaboration Dr. Kelly S. Bricker - University of Utah and Jeanie Fundora - Cox & Kings, USA The International Ecotourism Society Co-presented by: K.C. Hoppe - Virtuoso Costas Christ – Beyond Green Travel Perry Lungmus - Travcoa Dr. Rachel Dodds - Icarus Foundation Helen Nodland - Virtuoso Active & Specialty Travel (VAST) Christina Heyniger - Xola Consulting Michael Culhane - AdventureLink Judy Karwacki - Small Planet Consulting and Jubilee Travel and Cruises Nadia LeBon - Mountain Lodges of Peru group #5 Brad Nahill - SEE Turtles Wallace J Nichols - OceanRevolution.org Global Online Distribution Systems Daniela Ruby Papi - PepyRide Jeff Dossett - AdventureLink Stephen Joyce - Sentias Software Corp. James O’Leonard - PEAK 15 Systems Group #2 Michael Valkevich - Amadeus Standards & Best practices Jim Sano - Geographic Expeditions Daniel Spinelli - ABETA group #6 Gustavo Timo - ABETA Evolving Paradigms for Guides - Relationships, Christina Margarita Tunnah – World Nomads Technique, Credentials & More Mark Campbell – Solaia Consulting Paul Easto - Wilderness Scotland Group #3 Jamen Yeaton-Masi - Country Walkers Mei Zhang - WildChina Social Media & Networking Kathy Dragon - TravelDragon Rogier Gruys - Canadian Tourism Commission Stephen Joyce - Sentias Software Corp. Casey Marker – Zegrahm & Eco Expeditions Alexia Nestora - Lasso Communications Chris Noble - WorldNomads.com Alistair Wearmouth - The Away Network/Orbitz Worldwide

Featured Programs 15 CC

‘crash courses’ Image © Garth Reckers You don’t have a lot of time. And, you need quick insights to “get the job done”. In this operating environment, you need to get the job done efficiently and with high marks. In these 60-minute sessions, experts will deliver quick- study programs with take-to-the-office-tomorrow insights, strategies, tactics and tools for immediate application. It’s the “Cliff’s Notes” approach for executives.

session #1 session #4 BEGINNING search engine optimization (Seo) Conversion through Social Media & Jason Reckers will lead a session on Basic Search Engine Networking Strategies Optimization. This session will provide a basic overview on Today, our customers and business partners have the world at many of the key components of Search Engine Optimization their fingertips through the Internet. It’s a primary business and (SEO) providing attendees not only a knowledgeable foundation, communication tool. In this session, you’ll gain insights into but also specific resources for ongoing training and further how to improve conversion through social media and networking understanding of this complicated subject. Jason will focus on SEO strategies. Historically, business practices relied heavily on fundamentals such as keyword selection, the value of content, face-to-face connections. Today, the special elixir of customer tuning pages to maximize message and SEO impact, URL structure, conversion is most potent through a blend of face-to-face browser titles, and using site analytics to audit and improve your relationships, traditional marketing and public relations through search engine optimization strategy. trade and consumer press, and increasingly, through the rapid adoption of social media platforms. session #2 During the first 30 minutes, you’ll gain insights into proven Advanced seo strategies for increasing conversions in both B2B and B2C worlds. Eric Brodnax will lead a session on Advanced Search Engine We’ll start with business-to-business and highlight strategies Optimization. This will assume prior knowledge of SEO that involve energizing your partners and “converting” them to fundamentals such as keyword selection, URL structure, and serve as ambassadors of your business. Second, we’ll expand browser titles and will focus instead on topics such as XML the conversation to business-to-consumer strategies and offer sitemaps, best use of no follow tags, the pitfalls of duplicate recommendations for using social media to increase conversion content, and similar areas of current SEO focus. rates through enhanced customer service, communication styles, reputation management and brand positioning. The final 30 Session #3 minutes will be dedicated to delegates for interactive discussion and questions. Customer Relationship Management & Retention Led by Raphael Mael. Stay relevant and tap into right timing, tools and techniques to keep your past clients buzzing about their trips -- and coming back for more. Learn how to create the perfect offer, avoid the ‘kiss of death’ for your brand, and pinpoint marketing materials that smash through the clutter and actually produce repeat revenue. Densely packed with practical guidance, this Crash Course delivers specific, from-the-trenches strategies for immediate implementation.

16 Out in Front — 2009 Adventure Travel World Summit CL Image © greenlivingproject.com

Image © Garth Reckers collaborative learning Collaborative Learning sessions provide presenters and Delegates the chance to jointly explore real-world case studies to build understanding, to gain practical tools and insights, and to develop action plans for organizational implementation. Led by industry experts, pre-set agendas will guide each Collaborative Learning session. Case studies provide the initial fodder for group discussion, followed by an exchange of Delegate-shared case studies for group-think, advice-sharing, discovery and solution.

Part one Part two Concurrent Session #1: Supply Chain Concurrent Session #1: Image, Branding & Collaboration Storytelling Jeff Dossett - AdventureLink Mark Campbell - Solaia Consulting Stephen Joyce - Sentias Software Corp. Rogier Gruys - Canadian Tourism Commission Helen Nodland – Virtuoso Active & Specialty Travel (VAST) Kurt Kutay – Wildland Adventures James O’Leonard - PEAK 15 Systems Edward Wachtman & Sheree Johnson - StoryTellings™ Consulting Concurrent Session #2: Public Relations Concurrent Session #2: Social Media & Strategies Networking Heidi Siefkas-Cassemiro - .TRAVEL Kathy Dragon - TravelDragon Chris Doyle - ATTA Stephen Joyce - Sentias Software Corp. Judith Fein - Travel Journalist/Performer/Filmmaker Alistair Wearmouth - The Away Network/Orbitz Worldwide Alexia Nestora - Lasso Communications Hege Vibeke Barnes – Innovation Norway Anna Stancioff - Hawkins International PR Dave Wiggins - Widness & Wiggins PR Concurrent Session #3: Sustainable Tourism in Emerging Destinations Concurrent Session #3: Online Marketing Dr. Kelly S. Bricker - University of Utah and Co-presented by: Strategies The International Ecotourism Society John Canning - Media Sherpa Richard Edwards - Planeterra Chris Noble - WorldNomads.com Megan Epler Wood - EplerWood International Casey Marker – Zegrahm & Eco Expeditions Sarah Fazendin - The Fazendin Portfolio Christina Heyniger - Xola Consulting Judy Karwacki - Small Planet Consulting and Jubilee Travel and Cruises Nadia LeBon - Mountain Lodges of Peru Daniela Ruby Papi - PepyRide

Featured Programs 17 2009 speakers & contributors HEGE VIBEKE BARNES ANNIKA HIPPLE CAREN OSTEN GERSZBERG INNOVATION NORWAY WRITER, EDITOR, PHOTOGRAPHER WRITER

ELLEN BARONE Tom holm DANIELA RUBY PAPI JOURNALIST/PHOTOGRAPHER endangered destinations tv PEPY

MICHAEL BEHAR K.C. HOPPE EVERETT POTTER FREELANCE JOURNALIST VIRTUOSO, LTD. TRAVEL JOURNALIST

KELLY BRICKER STEFANI JACKENTHAL GIGI RAGLAND THE INTERNATIONAL ECOTOURISM SOCIETY FREELANCE JOURNALIST FREELANCE JOURNALIST

ERIC BRODNAX PAT JOHNSON John Rasmus The Away Network/Orbitz Worldwide GRANNIES ON SAFARI national geographic adventure

Michael Brown SHEREE JOHNSON HUBERT REEVES Serac Adventure Films STORYTELLINGS CONSULTING ASTROPHYSICIST

MARK CAMPBELL STEPHEN JOYCE COURTENAY ROOKS SOLAIA CONSULTING SENTIAS SOFTWARE CORP. PARIAH SPRINGS

JOHN CANNING PAUL ROSS MEDIA SHERPA JUDY KARWACKI FILMMAKER, FREELANCE JOURNALIST SMALL PLANET CONSULTING COSTAS CHRIST JIM SANO NATIONAL GEOGRAPHIC ADVENTURE STIRLING KELSO GEOGRAPHIC EXPEDITIONS TRAVEL + LEISURE MAGAZINE Michael Culhane HEIDI SIEFKAS-CASSEMIRO ADVENTURELINK ELISABETH KWAK-HEFFERAN .TRAVEL BACKPACKER MAGAZINE ANNE DIMON DANIEL SPINELLI TRAVELTOWELLNESS.COM Kurt Kutay ABETA Wildland adventures RACHEL DODD ANNA STANCIOFF THE ICARUS FOUNDATION NADIA LE BON HAWKINS INTERNATIONAL PR MOUNTAIN LODGES OF PERU JEFF DOSSETT VERONICA STODDART ADVENTURELINK CHRISTIAN LÉVESQUE USA TODAY ESPACES MAGAZINE KATHY DRAGON GREG SULLIVAN TRAVELDRAGON PERRY LUNGMUS AFAR MEDIA TRAVCOA PAUL EASTO GUSTAVO TIMO WILDERNESS SCOTLAND RAPHAEL MAEL ABETA BRAND LAUNCHER RICHARD EDWARDS Christina Margarita Tunnah PLANETERRA DON MANKIN World Nomads WRITER MAGGINE EMUDLUK STEVE TRAUTMAN KATIVIK REGIONAL GOVERNMENT (KRG) CASEY MARKER PEERMENTORING.COM Zegrahm & Eco Expeditions MEGAN EPLER WOOD MICHAEL VALKEVICH EPLERWOOD INTERNATIONAL JAIME MARTIN AMADEUS EXPERIENCE LIFE MAGAZINE FRAN FARRELL (2009 ATWS EMCEE) EDWARD WACHTMAN FORMER PUBLISHER, MEN’S JOURNAL AND HITESH MEHTA STORYTELLINGS CONSULTING NATIONAL GEOGRAPHIC ADVENTURE HM DESIGN ALISTAIR WEARMOUTH JUDITH FEIN NICOLE MENARD The Away Network/Orbitz Worldwide Travel Journalist/Performer/Filmmaker TOURISME QUÉBEC, MINISTER OF TOURISM DAVE WIGGINS REGINA FRASER BRAD NAHILL WIDNESS & WIGGINS PR GRANNIES ON SAFARI SEE TURTLES ANNE YATES JEANIE FUNDORA ALEXIA NESTORA WATER LIGHT FILMS COX & KINGS, USA LASSO COMMUNICATIONS JAMEN YEATON-MASI DANIEL GAUTHIER WALLACE J. NICHOLS COUNTRY WALKERS Groupe le massif OCEANREVOLUTION.ORG MEI ZHANG JEFF GAYDUK CHRIS NOBLE WILD CHINA PREMIERE TOURISM MARKETING/LEISURE GROUP TRAVEL WORLD NOMADS

HELEN NODLAND JEFF GREENWALD Special thanks to the 2009 ETHICALTRAVELER.ORG VIRTUOSO ACTIVE & SPECIALTY TRAVEL (VAST) ATWS film and photo crew: ROGIER GRUYS DAVID O’CONNOR CANADIAN TOURISM COMMISSION AID TO ARTISANS John Canning www.MediaSherpa.net CHRISTINA HEYNIGER JAMES O’LEONARD Cyndra Robbins XOLA CONSULTING PEAK 15 SYSTEMS www.CyndraRobbinsPhoto.com Anne Yates www.WaterLightFilms.com 18 Out in Front — 2009 Adventure Travel World Summit about the adventure travel trade association CAREN OSTEN GERSZBERG WRITER aBOut tHe aDventure travel traDe aSSOciatiOn DANIELA RUBY PAPI PEPY A global membership organization, the Seattle-based ATTA is where the best minds and businesses come together to unify, professionalize, promote and responsibly grow the adventure travel market worldwide. The ATTA helps members make better-informed decisions in a EVERETT POTTER TRAVEL JOURNALIST challenging and complex business environment. ATTA Members include tour operators, destination marketing organizations, tourism boards, travel agents/advisors, guides, lodges/resorts/attractions, media, and service providers. Host of the Adventure Travel World Summits, the GIGI RAGLAND ATTA provides professional support, education, research, marketing, networking and cost-saving resources to its members. FREELANCE JOURNALIST The ATTA owns and operates the following properties: John Rasmus national geographic adventure „„ www.adventure.travel: The traveler’s guide to finding adventure. The site features more than 200 ATTA Member Tour Operators. „„ www.adventuretravelnews.com: AdventureTravelNews™ is an online travel industry news site, featuring monthly email headline HUBERT REEVES ASTROPHYSICIST alerts to nearly 25,000 industry professionals. „ COURTENAY ROOKS „ www.adventuretravelworldsummit.com: Homepage of the ATTA’s Adventure Travel World Summits. PARIAH SPRINGS „„ www.adventuretravel.biz: The ATTA’s central site, with news & information about the ATTA and its members.

PAUL ROSS „„ The HUB: ATTA’s online members only community with nearly 700 users worldwide FILMMAKER, FREELANCE JOURNALIST

JIM SANO atta team 2009 summit advisory GEOGRAPHIC EXPEDITIONS Murray Bartholomew Paula Mendes committee Membership Admin & Program Designer Malia Asfour HEIDI SIEFKAS-CASSEMIRO Business Development Manager Helen Nodland Jordan Tourism Board Nodland Travel Enterprises .TRAVEL Chris Chesak Jason Reckers Vice President Business Development Director of Online Strategies Ben Bressler Jean-Claude Razel DANIEL SPINELLI Natural Habitat Adventures ABETA ABETA Chris Doyle Antonio del Rosal Vice President Executive Director, Mexico Judith Fein Manal Saad Kelig ANNA STANCIOFF Travel Journalist/Performer/Filmmaker Gateway to Egypt HAWKINS INTERNATIONAL PR Alice Gifford Amber Silvey Member Advocate Director, Event Operations Beth Mairs Loren Siekman VERONICA STODDART Carrie Horner Wild Women Expeditions Discover France / Pure Adventures USA TODAY Shannon Stowell Special Projects President Casey Marker Kien Tran Trong GREG SULLIVAN Zegrahm & Eco Expeditions Buffalo Tours AFAR MEDIA ATTA Advisory Board Praveen Moman Hege Vibeke Barnes Volcanoes Safaris GUSTAVO TIMO Richard Bangs Kristian B. Jørgensen Innovation Norway ABETA adventurer, entrepreneur, author, producer Fjord Norway and director Christina Margarita Tunnah Kurt Kutay World Nomads Eric Brodnax Wildland Adventures The Away Network/Orbitz Worldwide STEVE TRAUTMAN Perry Lungmus Jeff Dossett Travcoa PEERMENTORING.COM AdventureLink Thornton May MICHAEL VALKEVICH Urs Eberhard World Bank AMADEUS Switzerland Tourism Helen Nodland EDWARD WACHTMAN Francis X. Farrell Virtuoso, Ltd. STORYTELLINGS CONSULTING Former Publisher, Men’s Journal & National Geographic Adventure Everett Potter ALISTAIR WEARMOUTH Author, Journalist The Away Network/Orbitz Worldwide Nicky Fitzgerald &Beyond Gustavo Timo DAVE WIGGINS ABETA Hike like an Egyptian WIDNESS & WIGGINS PR Russell Walters When you adventure on the frontier of the ANNE YATES aTWS assistants Northern Outdoors WATER LIGHT FILMS Elliott Bates mind, body and spirit, it’s a good idea to have Event Assistant JAMEN YEATON-MASI a reliable guide. Adventure.Travel — the hub of COUNTRY WALKERS Will Butler Event Assistant physical, cultural and nature-based adventure MEI ZHANG WILD CHINA Daniel Epstein travel — is your guide to finding high quality, Event Assistant trusted tour operators from around the globe. Felicia Guglielmi Event Assistant Get there with confidence — start at Jenny Holm Event Assistant www.adventure.travel

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