Connecting with the People who Shape Southern

Through its diversified products and media services, delivers a higher concentration of educated, affluent and influential people than any other media brand in Southern Nevada. They are your potential clients, customers and patrons.

2016 NEVADANEVADA PUBLICPUBLIC RADIORADIO

Each week, News 88.9 KNPR and Classical 89.7 KCNV reach an audience of 149,966*

The broadcast content of News 88.9 KNPR can be heard from Ely to Bullhead City, St. George to Lake Havasu, Tonopah to Laughlin, and Mesquite to Barstow.

*Source: Neilson Fall 2015 based on 3 month rolling average

Introduction This media kit conveys the benefits of building awareness and number of listeners. Scarborough® syndicated market research, achieving marketing goals by program underwriting and other also in this kit, offers insights into NVPR’s audiences’ specific sponsorships within the products of Nevada Public Radio (NVPR). preferences and consumer behaviors. Each year, hundreds of local, Contained in this kit are the geographic areas we cover and regional, and national businesses and organizations select NVPR to information from Arbitron® audience studies, which quantify the achieve their marketing and communication objectives. Nevada Public Radio †brand s

Public Radio in Southern Nevada WE ARE NPR. Newsmakers join guest experts in conversation about the issues Anytime a conversation includes “I heard it on NPR,” that means that matter most to Nevadans along with tastemakers influencing your colleagues, friends and customers are listening to News 88.9 lifestyle and culture. KNPR on air or accessing our unique content online. KNPR is the On the weekends, listeners enjoy smart entertainment from only radio place in Southern Nevada to hear NPR news, information RadioLab, Snap Judgment and TED Radio Hour along with and entertainment. longtime public radio favorites Car Talk, Wait Wait … Don’t Tell Me! Our on-air blend of local, national and international news and and This American Life. information is anchored by NPR’s signature AM and PM news Since 2003, Classical 89.7 KCNV has offered the metro area a full- magazines Morning Edition and All Things Considered. With time classical music service. Engaging hosts present a relaxing blend nearly 14 million listeners nationwide, Morning Edition draws of orchestral, chamber and solo performances to complement the public radio’s largest audience. Every weekday afternoon, News fast-paced lifestyle of the region. 88.9 KNPR presents All Things Considered. In both broadcasts, the Always a leader, Nevada Public Radio stations have been day’s top stories are fortified with in-depth analysis, investigative broadcasting in HD since 2007. Most new automobiles have digital journalism, commentary and the occasional offbeat features and receivers as standard. NVPR HD channels at 88.9FM and 89.7FM reviews. Afternoons also feature the acclaimed business magazine provide HD options for an expanded classical coverage area, Marketplace hosted by Kai Ryssdal in Los Angeles. Xponential alternative music and 24/7 BBC news. National and international programming is complemented by a All our information content is delivered via online streaming at weekday focus on our own region with KNPR’s State of Nevada. NPR.vegas and we can be found on Facebook and Twitter.

†Content providers of NPR, & Public Radio International NEVADA PUBLIC RADIO

News 88.9 KNPR is simulcast across Nevada, Coverage map Utah, California and Arizona on the following FM frequencies:

Stations The network of stations and translators that , NV 89.7 KCNV* comprise Nevada Public Radio provide the premier Las Vegas, NV 88.9 KNPR public broadcast content for nearly 75% of the state by St. George, UT 90.3 KSGU Lund/Ely, NV 88.7 KWPR population. Our terrestrial signals are complemented by Panaca, NV 91.7 KLNR HD multi-cast channels to extend classical music Tonopah, NV 91.7 KTPH to rural areas and provide Spanish language content Elko, NV 89.3 KLKR Translators wherever KNPR is heard. In addition to coverage Beatty, NV 91.7 within Nevada, our signals extend to contiguous Caliente, NV 88.5 Lake Havasu City, AZ 91.7 counties within the states of Arizona, Utah and Laughlin, NV / Bullhead City, AZ 89.5 California – covering the I-15 corridor from Mesquite, NV 88.1 St. George, Utah in the north to Barstow, CA Ridgecrest / China Lake, CA 94.3 in the southwest. Round Mountain, NV 89.3 Scotty’s Junction, NV 88.1 * Our 24-hour classical music service, Classical 89.7 KCNV, is available in the Las Vegas metropolitan area and via HD radio on the second channel at frequencies listed above.

Elko

Mesquite NEVADA PUBLIC RADIO

A Dynamic Audience

News 88.9 KNPR and Classical 89.7 KCNV attract loyal listeners and supporters from all walks of life. They are highly educated, life long learners, culturally passionate, frequent fine diners and are concerned about the issues facing their community and the world at large.

Total Audience Weekly Audience DEMOGRAPHICS

KNPR KCNV 106,400 43,566 Educated hold a Bachelor’s degree News National average 27% Listeners 68% Las Vegas Average 11%

14.2% are ages 18-34 17.6% Ages 35-44 Affluent more likely than the 14.9% Ages 45-54 average adult to have a household income 15.1% Ages 55-64 of over $250,000 Men WoMen 26.5% Ages 65+ National Average HHI $59,400 las vegas average HHI $61,439 93% 56.3% 43.7% Classical Listeners Influential 15.3% are ages 18-34 more likely to be 10.5% Ages 35-44 leaders in their communities’ 16.5% Ages 45-54 97% vs average Las Vegas adult 10.1% Ages 55-64 Men WoMen 43.9% Ages 65+ 50.7% 49.3%

Diverse Listeners Education Income Public Involvement White/Asian/Other 74.7% 68% Bachelor’s Degree $250,000+ 94% Public Activities Hispanic 19.8% (National Average 27%) 93% More likely than the average 70% Vote 35% Postgraduate Degree African American 5.5% adult to have a Household Income 24% Fundraisers Marital Status of over $250,000 Home Ownership 63% Married $150,000+ 31% Liberal 79% Own Home 22% Single 87% More likely than the average 25% Conservative 10% Divorced/Separated adult to have a Household Income 22% Middle of the of over $150,000 Political road Source: Neilson Audio 2015 NEVADA PUBLIC RADIO

AN Influential Audience Affluent Leaders 143% more likely than the average US adult to own at least Well-positioned in their communities: $150, 000 in investments 97% more likely to be the president of a company, and more than 92% more likely than the average US adult to seek out financial twice as likely to work in top management planning or money management counsel 43% more likely than the average Las Vegas adult to have a Well-educated household income of $100,000+ 238% more likely than the average Las Vegas adult to 22% more likely than the average Las Vegas adult to own a home have a postgraduate degree with a market value of $500,000+ 106% more likely than the average Las Vegas adult to participate in adult continuing eduation Active 153% more likely than the average Las Vegas adult to attend a LifeStyle symphony or opera 147% more likely than the average Las Vegas adult to visit Europe 85% more likely than the average Las Vegas adult to attend live theater 99% more likely than the average Las Vegas adult to spend $2,500 on internet purchases 68% more likely than the average Las Vegas adult to to play tennis 86% more likely than the average Las Vegas adult to participate 60% more likely than the average Las Vegas adult to participate in eco-friendly activities on a regular basis, and pay more for in yoga eco-friendly products and services 32% more likely than the average Las Vegas adult to participate 74% more likely than the average Las Vegas adult to travel outside in hiking/backpacking the continental U.S. in the last 3 years 22% more likely than the average Las Vegas adult to pay $20 or more for a bottle of wine in a store Community Involvement NPR listeners are nearly three times more likely than the average adult to be influential. Indeed, NPR reaches one of the highest concentrations of key community leaders in all of media.

INFLUENTIAL Public radio listeners are far more likely than average to hold influential positions in the community:

Top management 143%

Owner/partner 104%

President 97%

Vice President 129%

Chairman/CEO 112%

Controller/CFO 78%

0 10 20 30 40 50 60 70 80 90 100 110 120 130 percentage of listeners more likely to work in job categories Sources: Date © Release 1 2011 Apr10-Mar11 Scarborough, Source: GfK MRI Doublebase 2010 NEVADA PUBLIC RADIO

Underwriting Generates Strategic Marketing Marketing Results Partnership Focused on Your Goals

Underwriting on Nevada Public Radio (NVPR) delivers dual Delivers Return on marketing benefits to your organization: Your message reaches an Your Investment (ROI) exceptionally devoted audience that is hard to capture through of public radio listeners have taken a direct action as a result traditional media. In addition, your support for a respected of sponsorship, acting on their non-profit positions you as a good corporate citizen. 77% preference to do business with partners of their station. Your NVPR account executive will work with you to customize an effective campaign that may include: Builds Brand Loyalty and Trust • On-air announcements: 15 seconds in length, written in an of listeners surveyed believe objective style that listeners expect and appreciate. companies that sponsor programs on public radio are • Web display advertising more credible than those that advertise on commercial media. 58% • E-Newsletter blasts • Station giveaways • Web marketing • Corporate challenge Cultivates Clients and Consumers of NPR listeners prefer to • Print display advertising in Las Vegas’ city regional buy products and services magazine, Desert Companion® Your Guide to Living in from companies that support public radio, when price and Southern Nevada 52% quality are equal. Media Usage NPR listeners are heavy users of print media. Magazines are popular among NPR listeners, with 23% of listeners falling into the heavy user category. Show Your Good Corporate Citizenship NPR listeners are drawn to media that satisfy their need of public radio listeners hold for intellectual & artistic stimulation. a more positive opinion of a company when they learn it 60% NPR listeners are especially likely to be heavy users of the supports public radio. Internet. Twenty-nine percent are heavy Internet users, compared to 20% of the general population.

Source: NPR, Jacobs Media 2013 NEVADA PUBLIC RADIO

On-Air Schedule

Only at News 88.9 KNPR can educated, influential Southern In 2003, News 88.9 KNPR’s sister station, Classical Nevadans find high-quality news and cultural programs. KNPR 89.7 KCNV made its debut as the home of classical showcases NPR news and entertainment programs. music for Las Vegas.

The schedule*: The schedule*:

Monday - Friday Saturday Sunday Monday - Friday Saturday Sunday

5 am 5 am

6 am Weekend Weekend 6 am Morning Edition Edition Edition Classical Music 7 am 7 am

Sunday 8 am Baroque 8 am

9 am Car Talk On the Media 9 am

Wait Wait … Wait Wait … 10 am Don’t Tell Me! Don’t Tell Me! 10 am Here and Now This American Ask Me Another 11 am Life 11 am From the The World Radio Lab Car Talk Noon Top Noon Classical Music 1 pm All Things Considered Snap Judgement TED 1 pm

State of the 2 pm Fresh Air On Being 2 pm Re:Union Classical Music 3 pm Marketplace 3 pm Sound Opinions Splendid Table 3:30 3:30

4 pm 4 pm All Things Marketplace Studio 360 Considered Money 4:30 4:30 Concierto 5 pm 5 pm All Things Considered Symphony- 5:30 Marketplace Classical Music 5:30 Cast Wait Wait … The Business / Take Two 6 pm Don’t Tell Me! Nevada at Work Music from 6 pm the Hearts of Space 7 pm Fresh Air Wits Latino USA 7 pm Performance Today 8 pm Vinyl Café Snap Judgement 8 pm Pipe Dreams Radio The Studio TED Wits The Moth On Being 9 pm Lab Moth 360 9 pm Symphony Hall Classical Music 10 pm As It Happens Classical 10 pm

11 pm BBC World Service 11 pm BBC World Service - Overnight Program Classical Overnights 12 am 12 am to 5 am to 5 am

KNPR’s State of Nevada is the local public affairs program that features newsmakers and experts giving context to community issues; discussions and profile interviews that explore the unique character–and–characters of Southern Nevada. Listeners are invited to join the conversation by phone or e-mail. * schedules subject to change. NPR.vegas NEVADA PUBLIC RADIO

underwriting rates RATE CARD DATE: 2016 Nevada Public Radio offers a range of underwriting options that help businesses achieve their marketing objectives. NVPR provides an affordable and effective way to reach a highly desirable audience that is difficult to reach through other mediums.

Specific Time Periods

KNPR M-F KNPR Sat-Sun KCNV M-Su Combo Mon-Sun Daypart $/Spot $/Spot $/Spot $/2 Spots

5A-10A Morning Drive $85 $40 $25 $100 10A-3P Mid-day $50 $40 $30 $65 3P-7P Afternoon Drive $75 $40 $30 $85 7P-Midnight Evening $35 $25 $15 $45

Total Audience Plan

KNPR KCNV Combo $/2 Monday-Sunday $/Spot $/Spot Spots

Rotate evenly through 3 time periods $68 $25 $75 (5A-7P) – minimum purchase 3 Rotate evenly through 4 time periods $60 $20 $65 (5A-Midnight) – minimum purchase 4 *Combo rate requires even distribution in between the two stations Policies • 20% Premium over rate to guarantee spot time within specific day & hour. • 10% Premium over rate to guarantee spot time within specific hour or to narrow a day part. • Cancellations must be received in writing two weeks prior to run date or a short rate may apply. • Nonprofit rates are available for direct purchase at a net rate. Ask your AE for details. • All non profit support spots must run in broad rotator 5am - 12 midnight. No make goods.

Note: Nevada Public Radio is a non-profit corporation. Your underwriting contribution is tax-deductible and may be funded from your advertising, public relations or charitable contributions budget.

COMBO RATE OPTIONS PRINT/RADIO BROADCAST *** Run any size ad 13x in 12 months and you may add 125-500 fully flightable on-air spots at $55 each. This represents up to 36% savings off our rate card, and is the lowest unit rate available. On-air spots must run within a designated 12-month period. The spots will invoice per schedule at insertion or equal to, but not less than, 1/12 per month for duration of contract term. **Run any size ad 6x in 12-months and you may add 100-400 fully flightable on-air spots at $60 each. This represents up to 30% savings off our rate card. On-air spots must run within a designated 12-month period. The spots will invoice per schedule at insertion or equal to but not less than 1/12 per month for duration of contract term. *Run any size ad 3x in 6-months and you may add 75-300 fully flightable on-air spots at $65 each. This represents up to 24% savings off our rate card. On-air spots must run within a designated 6-month period. The spots will invoice per schedule at insertion or equal to but not less than 1/6 per month for duration of contract term. NEVADA PUBLIC RADIO

MISSION STATEMENT Desert Companion is the premier city magazine that celebrates the pursuits, passions and aspirations of Southern Nevadans. With award-winning lifestyle journalism and design, Desert Companion does more than inform and entertain. We spark dialogue, engage people and define the spirit of the .

Advertising Rates All rates stated in NET terms Desert Companion Covers: 1x 3x* 6x** 13x*** Inside Front $ 7,325 $ 6,660 $ 6,050 $ 5,500 readers spend, on average, Inside Back $ 6,660 $ 6,055 $ 5,500 $ 4,950 more than the typical Outside Back $ 8,060 $ 7,325 $ 6,655 $ 6,050 Southern Nevadan consumer Premium Pages: $ 5,590 $ 5,085 $ 4,620 $ 4,200 in every purchase category.

Run of Book: 1x 3x* 6x** 13x*** The aggregate annual Spread $ 6,688 $ 6,080 $ 5,520 $ 5,200 buying power of our Full Page $ 3,520 $ 3,200 $ 2,905 $ 2,640 readership is over 2/3 Page $ 2,580 $ 2,350 $ 2,130 $ 1,935 $8.4 billion. 1/2 Page Horz. or Vert. $ 1,930 $ 1,760 $ 1,600 $ 1,450 1/3 Page Vert. or Sq. $ 1,420 $ 1,290 $ 1,175 $ 1,065 1/6 Page Vert. or Horz. $ 800 $ 745 $ 675 $ 600 Note: No coupons or special offers on cover positions

Marketplace 12x Circulation per issue Full Page $2,000 50,000 Half page $1,100 Readership per issue Quarter page $575 Eighth page $300 12x annual commitment required 177,500

Distribution: 21,000 copies are mailed directly to COMBO RATE OPTIONS PRINT/RADIO BROADCAST Nevada Public Radio members and maga- *** Run any size ad 13x in 12 months and you may add 125-500 fully flightable on-air spots at $55 zine subscribers, Las Vegas, Henderson, each. This represents up to 36% savings off our rate card, and is the lowest unit rate available. Urban & Latin Chambers of Commerce On-air spots must run within a designated 12-month period. The spots will invoice per schedule at insertion or equal to, but not less than, 1/12 per month for duration of contract term. members. **Run any size ad 6x in 12-months and you may add 100-400 fully flightable on-air spots at 10,500 copies distributed via an exclu- $60 each. This represents up to 30% savings off our rate card. On-air spots must run within a sive distribution partnership at 13 area designated 12-month period. The spots will invoice per schedule at insertion or equal to but not Coffee Bean & Tea Leaf locations and less than 1/12 per month for duration of contract term. 7 Jamba Juice locations, supported by a * Run any size ad 3x in 6-months and you may add 75-300 fully flightable on-air spots at $65 each. robust on-air campaign. This represents up to 24% savings off our rate card. On-air spots must run within a designated 6-month period. The spots will invoice per schedule at insertion or equal to but not less than 1/6 10,070 copies are distributed to 1,711 per month for duration of contract term. area hospitals, medical facilities & offices. 7,830 copies are distributed for pick- Terms and Conditions up at Henderson/Boulder City/Clark Terms: Advertising shall be prepaid until credit Cancellations: Cancellations must be received County Libraries, UNLV/CSN campuses, accommodations are established. Once estab- in writing thirty (30) days prior to issue space high-rise condominium concierge desks, lished, payment terms are Net 30. Frequency rate deadline of applicable issue to be cancelled. A car dealerships & select miscellaneous must be earned within one year from first inser- short rate may apply. locations. tion. Advertisers may be short rated and rebilled Policy: Advertiser shall indemnify and hold at the earned frequency rate immediately follow- 600 copies are distributed in the lobby harmless Nevada Public Radio (NVPR) and ing cancellation or curtailment of space frequency Desert Companion from any claim against of Nevada Public Radio and advertiser contracted. Publisher may print any advertise- NVPR arising out of or in connection with locations. ment received prior to cancellation(s) and collect advertising/underwriting. the full amount shown on the insertion order. Bonus 6,000+ online readers www.desertcompanion.com All clients will be asked to complete and sign a Nevada Public Radio Credit Application to apply for payment terms. NEVADA PUBLIC RADIO

Ad SIZES & Specifications

Two-Page Spread Full page 1/2 Page Horz. 1/2 Page Vert. 17.25” x 11.25” bleed 8.875” x 11.25” bleed 7.625” x 4.875” 5” x 7.4375” 16.75” x 10.75” trim 8.375” x 10.75” trim 16” x 10” live 7.625” x 10” live

2/3 Page 1/3 Page Vert. 1/3 Sq Page 1/6 Page Vert. 1/6 Page Horz. 5” x 10” 2.625” x 10” 5” x 4.875” 2.625” x 4.875” 5” x 2.3125”

file formats PRODUCTION CHARGES Files can be mailed or High Resolution Adobe Acrobat PDF AD Design & Layout: delivered to: • Images must be converted to FP: $300 Desert Companion .tiff or .eps 2/3 or 1/2: $250 Attn: Art Director • NO .jpgs 1/3 or less: $200 1289 S. Torrey Pines Dr. • All color files converted to CMYK STOCK IMAGES: Minimum $50 each Las Vegas, NV 89146 before conversion to pdf. We cannot Custom Photography: be responsible for converting files into e-mail Files to: $75 Per Hour CMYK due to a dramatic color shift. [email protected] (2 hour minimum on location) • DO NOT include registration marks and cc: your account executive Revision, updates & • DO NOT include crop marks Editorial Contact • DO NOT include color bar photo manipulation Andrew Kiraly • DO NOT embed other .eps files in $65 per hour an illustrator document 702.259.7856 For ads containing large black areas [email protected] please use a rich black build: Advertising Contact C:60 M:40 Y:40 K:100 Christine Kiely 702.259.7813 [email protected] Marketing Contact special Advertising section Lisa Kelly Be a part of the Desert Companion special advertising section, offering businesses like yours an opportunity to be 702.259.7817 positioned around advertisement and advertorial that complement your business. [email protected] For Guide Listings Custom print OPPORTUNITIES Consideration: Here are just a few custom print opportunities we offer. Please ask your account executive for pricing. [email protected] Bound inserts: 1 to 32 page inserts available Gatefolds, Roll folds, Custom fold outs PR folks pitching stories: [email protected] Inserts: Blow-in Rack Cards, BRC (Business Cover Domination packages Reply Cards), Newsletters; Poly bag; PR folks pitching Custom Special Advertising Sections Ad materials Tipped On a Hanger or Tipped dining stories: On Your Ad Bulk Distribution Sponsorship [email protected]

Submission of new material after space deadline may be subject to a late charge of $500. Flavor

style

insight

passion NEVADA PUBLIC RADIO

Unique Marketing Opportunities WEBSITES: KNPR.ORG & DESERTCOMPANION.COM

The Nevada Public Radio (NVPR) network of websites supports and extends our broadcast and print content. Heavily trafficked and promoted hourly on-air, these sites are the destination for listeners seeking additional background information, community calendar listings, archived audio and links referenced in on-air stories or programs. • 56,932 unique visitors a month; 139,892 page views a month (3-month rolling average) • Static display advertising opportunities at $600/month • Rotating sponsor tile ads available at $120/month •36,000 impressions with 20 click throughs per rotating ad on average •Coming Summer 2015: Mobile - forward website with a clean new look

wEEKLY E-NEWS The NVPR Weekly E- News provides current information about station events, on-air promotions, program reminders, links to archived stories of regional interest, behind-the-scenes tidbits, and fundraising updates and appeals. • Distributed every Wednesday to 17,500+ self-subscribing listeners • 99% delivery rate ; 19% open rate; 10% CTR • Up to 4 sponsors per blast • Up to 125 words, one live link and one small photo (No FCC guidelines or restrictions) • Advertising Rates (NET) 1x at $600; 13x at $500, 26x at $400; 53x at $300

CORPORATE CHALLENGE NVPR invites businesses to participate in our Corporate Challenge program, twice annually, implemented during our on-air Membership Campaigns generally held in April and October. Challenge sponsorships provide high impact and are a great way to add a direct response element to your annual support and build loyalty with customers by demonstrating your commitment to the community through . This limited opportunity brings greater benefits to your business than are available at any other time during the year.

HOLIDAY PROGRAMMING Throughout the holiday season, NVPR airs special holiday content on both frequencies – a cherished public radio tradition. Sponsors of holiday programming are recognized in promotional announcements with sponsor name, message and phone number or website from Thanksgiving week until New Years Day. This is a rare opportunity for sponsors to present programming, which provides an additional connection to the audience.

STATION GIVEAWAYS NVPR station giveaways are a mission aligned partnership between the sponsor and NVPR. For those experiences and events which fit the interests of the core demographic – a station giveaway can be a fun, appealing and effective way to engage with listeners. • Minimum $2,000 - $2,500 on-air schedule (approximately 3-5 days in length) • Sponsor must supply a minimum of 5 pairs of tickets • Listeners are directed to the websites of NVPR to register • Drawing of winner and ticket distribution is handled by NVPR • Contest registration can include option for entrants to subscribe directly to sponsor promotions • Web-site promotion includes graphics and live-link to sponsor web site. NEVADA PUBLIC RADIO

Unique Trade Marketing Opportunities SWEEPSTAKES

Four times annually, Nevada Public Radio (NVPR) offers its listeners an added incentive to membership in the form of a sweepstakes. Partners can come from a wide variety of businesses and have included retail, entertainment, dining, service, auto and resort partners. Four times annually: April, July, October, December • 100% trade opportunity w/promotion ranging from 2x to 5x the value of the trade • Preference is given to ongoing corporate sponsor and/or underwriting clients • Promoted heavily on-air and online and included in direct-mail and telemarketing efforts • Opportunities for exclusive or tiered partnership

MEMBERS REWARD PROGRAM Twice annually, NVPR enrolls up to 18 Member Reward Program partners who provide 250 $25 certificates to be distributed to members in recognition for financial contributions of $100 or more. Partners may participate in recording the membership solicitation messages. • Powerful testimonial-style on-air messages on both station • Coordinated print, website and on-air campaign • 6-months of promotion, October-March and April-September • Heavy promotion during station membership pledge drive

ONLINE AUCTION NVPR hosts an online auction, semi-annually, which is promoted extensively on air and online for 10 days. There are three levels of sponsorships available (Platinum, Gold & Silver) for purchase with varying benefits and exposure to the participating stations’ combined listening audience, as well as extensive online exposure. •2X year, Winter (February 2016) and Summer (June 2016) •257,000 impressions •400 click-through referral average

Member Benefit Events Several times throughout the year NVPR partners with production shows. With a 100% trade marketing opportunity a block of tickets (250 – 750 tickets) is set-aside to raise funds for NVPR to be sold exclusively via on-air, e-blast, and direct mail to our listeners. Promotional value fluctuates and ranges from $60,000-$130,000. Mini-Member Benefit Events are also available with a donated block of tickets ranging from 50-150 and the value of $11,000-$16,000. All proceeds are retained as a benefit for NVPR.

Sponsorship Opportunities SIGNATURE FUNDRAISING EVENT Bids, Bites & Beverages is NVPR’s annual signature event to welcome board members, premiere donors, and major business clients to the Donald W Reynolds Broadcast Center. This elite group enjoys visiting the home of our on air, on-line and print activities, gourmet tastings, beverages, live and silent auction, in addition to connecting with their peers and fellow NVPR stakeholders. The evening is a kick off to our annual online auction. Sponsorship opportunities include all the permutations of recognition before and during the event, broadcast and online exposure through the conclusion of the online auction. NEVADA PUBLIC RADIO

Testimonials Jerry Nadal Senior Vice President, Cirque du Soleil Having a valued partner such as Nevada Public Radio has helped enable Cirque du Soleil to entertain a worldwide audience of over 56 million people in Las Vegas since 1993. We are proud to support such a valuable community resource!

Burton Hughes General Manager, Subaru of Las Vegas

Partnering with Nevada Public Radio through our support of radio programming, Desert Larry & Megan Huegel Companion advertising, and community- Owners, California Closets impacting events has been one of the best To us, Nevada Public Radio marketing decisions we’ve made at Subaru of represents community, integrity Las Vegas. At the same time we are reaching and intellect in its programming, listeners, members, staff and our core audience and demographic with our sponsors. It’s a great fit for the branding messages, we are also strengthening California Closets brand and the cords that link our community together and we’re proud to be sponsors. We also love the members and make Las Vegas a better place to live. listeners who become our clients!

Mark Andrews CMO, Clark County Credit Union “Our association with Desert Companion is an exten- sion of our decades-long community partnership with the publisher, NVPR. Personally, I’ve been a listener since KNPR first signed on the air in 1980, and likewise, have enjoyed reading every issue of the magazine since its founding. That shared history is the basis for the affinity between Desert Companion Magazine and Clark County Credit Union.Locally-sourced stories and photography, articles that educate, provoke, illuminate and entertain are all part of the package. We’re pleased to support the effort for the common good of the community.” NEVADA PUBLIC RADIO

Mission Statement:

Nevada Public Radio will enhance the quality of life and foster civic engagement by informing, educating and inspiring our growing audiences.

Nevada Public Radio

The audiences of Nevada Public Radio (NVPR)— on-air, online, and in print are extremely selective about their media choices. These affluent, educated and discriminating audiences choose public media because it respects their values, tastes and desire for information. The value that they find to be intrinsic to public media –respect, integrity, and authenticity – are in turn bestowed upon those companies that align themselves with public media. This “Halo-effect” has been documented nationwide and has become the standard to which other media networks aspire.

Contact Information: Nevada Public Radio Nevada Public Radio KNPR News 1289 S. Torrey Pines Drive Desert Companion Las Vegas, Nevada 89146 @889KNPR 702.258.9895 @KNPRnews 702.258.5646 fax @desertcompanion [email protected] www.knpr.org www.classical897.org

Nevada Public Radio is a registered non-profit organization in Nevada. Contributions may be tax- deductible. Nevada Public Radio is registered in the US Patent and Trademark Office. NEVADA PUBLIC RADIO

Desert Companion ReaderS OUR READERSHIP *

% • Aggregate buying power of our 81 readership is over 8.4 billion age 25 • 81% of readers are prime purchasing age of 25-65 men Women • 86.8% of our readers would recommend or pass to % 65 35% 65 along Desert Companion to others Prime purchasing age • 65% of our readers keep each issue for 1-2 months or more Of readers frequently % purchase products and 63.7 services from ads seen Own At Least 52% in Desert Companion One PEt Desert Companion Demographics % Age Group % 60 26.6 % Have A minimum Our Readers’ LV Market are trained professionals 55.9 Of A Bachelors Degree 79.5 18-24 02% 12% 34.3% PERCENT 25-34 09% 20% are in Management Are Married OWN THEIR HOME 35-44 19% 19% % have at 45-54 24% 18% 27.5 % least one Have taken at least Child In 55-64 25% 15% 6 trips in the past year 59.5 the HOme 65-74 15% 10% 79.2% 75+ 06% 05% Own a passport Annual Household Income Average household income of Our Readers’ LV Market Desert Companion reader: $97,653 % Over $150,000 21% 10% vs. Average household income Positive $100,000-$149,999 26% 15% of Clark County Resident: $64,613 34 Variance $75,000-$99,999 20% 14% $50,000-$74,999 17% 20% $25,000-$49,999 13% 24% Under $24,999 03% 17% Purchase Patterns* $100,000: 47% Desert Companion Readers have a household income of $100,000 or more Our readers spend, on average, more than the typical American consumer in every category: Education Our Readers’ LV Market • $2.7 Billion annually on Housing • $1.4 Billion annually on Transportation Completed Post Graduate 24% 08% • $1 Billion annually on Food Graduated College 35% 16% • $485 Million annually on Entertainment Some College 31% 33% • $447 Million annually on Healthcare Graduated High School 10% 28% • $316 Million annually on Philanthropy & Cash Some High School or Less 00% 17% Contributions Top 5 Occupational Roles • $302 Million annually on Apparel Trained Professional 26.6% • $199 Million annually on Education Upper Management 16.2% • $102 Million annually on Personal Care Products/Services Middle Management 15.3% • $76 Million annually on Alcoholic Beverages Support/ Administrative Staff 14.5% • $59 Million annually on Life & Personal Insurance Self-Employed 10.5%

Source: June 2015 CVC Audit *Data analysis provided by Applied Analysis 2010 † 2017 Editorial Calendar NEVADA PUBLIC RADIO

JANUARY 2017 FEBRUARY 2017 MARCH 2017 APRIL 2017 MAY 2017 JUNE 2017 DEADLINES DEADLINES DEADLINES DEADLINES DEADLINES DEADLINES SPACE 12/4/15 SPACE 01/05/16 SPACE 02/05/16 SPACE 03/04/16 SPACE 04/05/16 SPACE 05/05/16 MATERIALS 12/10/15 MATERIALS 01/11/16 MATERIALS 02/10/16 MATERIALS 03/10/16 MATERIALS 04/11/16 MATERIALS 05/10/16

Feature Editorial Changemakers: Sports, leisure & Spring Fashion & Movers and shakers changing Best of the City The Travel Issue The Photo Issue things for the better outdoors Home Design

OTHER PLANNED EDITORIAL/DEPARTMENTS

Hands on: Artisans and Focus on Nevada Wildlife: The critters in Adventure tourism in the Legislative preview makers creating amazing Spring culture preview photo your neighborhood Silver State things contest winners

SPECIAL ADVERTISING SECTION* / Events

Recycling Day Issue party: Focus on Best of the City Fashion Issue Party Nevada photo showcase Issue Party DC on Tour: Get outdoors! and awards party

† Subject to change. note: submission of new ma terial after sp ace deadline may be subject to a $500 la te charge. † 2017 Editorial Calendar NEVADA PUBLIC RADIO

JULY 2017 AUGUST 2017 SEPTEMBER 2017 OCTOBER 2017 NOVEMBER 2017 DECEMBER 2017 DEADLINES DEADLINES DEADLINES DEADLINES DEADLINES DEADLINES SPACE 06/06/16 SPACE 07/05/16 SPACE 08/05/16 SPACE 09/05/16 SPACE 10/05/16 SPACE 11/04/16 MATERIALS 06/10/16 MATERIALS 07/11/16 MATERIALS 08/10/16 MATERIALS 09/09/16 MATERIALS 10/10/16 MATERIALS 11/10/16

Feature Editorial Health, Medicine 10th Anniversary The Restaurant Summer Dining Drink This Now Holiday Guide Issue and Dental Issue! Awards

OTHER PLANNED EDITORIAL/DEPARTMENTS

Fall fashion Illustrated history Save room for dessert: The Flavortown: The neighborhoods Best Doctors Fall culture guide valley’s sweetest dishes Listmania! Give, go and get involved: where food, culture and and deals Top Dentists Ones to Watch: Rising stars the ultimate resource guide community meet in Las Vegas arts and culture for the holidays

SPECIAL ADVERTISING SECTION* / Events

Medical and Dental Profiles SAS: Giving Guide 10th Anniversary Trivia Night: ‘Rita Las Vegas Recycling Day Best Doctors & Issue Party Pub Crawl Restaurant Awards Top Dentists luncheon Issue party

† Subject to change. note: submission of new ma terial after sp ace deadline may be subject to a $500 la te charge. NEVADA PUBLIC RADIO

Desert Companion Departments

Recurring Departments (in almost every issue)

Editor’s Note Desert Companion All Things to All People A Dining Features on food trends, Take 5 Our lively take on the top Editor Andrew Kiraly shares his lively, newsy look at what’s on the chef profiles, and reviews of new five picks for the month’s cultural unique view on arts, culture and horizon in Southern Nevada restaurants. events, from music to art to festi- more in the Las Vegas Valley. culture, community and politics. vals and more.

Arts + Entertainment Guide Our extensive listings to the valley’s cultural events.

Departments These departments frequently appear in Desert Companion.

Home Interior Culture Profiles of Music From rock to Fashion Travel Travel Profile In-depth design, architecture Vegas’ culture-mak- classical, profiles of Gorgeous photo stories that embrace stories on the people and real estate topics. ers, art criticism and the people creating spreads and expert the region, but also who make Las Vegas think pieces explor- beautiful music in insight offer fashion venture further out. tick — and who are ing the cultural life Southern Nevada. advice tailored to making it a better of Las Vegas. the Vegas environ- place to live. ment and aesthetic.

Books Coverage of local literary theater scene. life, featuring authors who live in History Lesson Take a trip to Southern Nevada or whose work the Las Vegas of yesteryear with addresses topics relevant to the a short essay on a historic picture Southwest. that captures Southern Nevada’s Discomfort Zone Humorous colorful past. stories of life-changing events Issues The environment. from your fellow Las Vegans. Poverty. Education. Immigration. Essay Thoughtful pieces on life Fair and thorough stories on the in Las Vegas and the West. headline topics. Politics Analysis, History Learn Style Coverage of insight and commen- about the history of the retail scene, from Health Features on fitness, The Answers We answer tary on our elected Southern Nevada in big mall openings to nutrition and medicine. questions about Las Vegas trivia officials. features that probe new boutiques. – and bust a few myths, too. Theater We highlight the per- our fascinating past. Business sonalities on the stage — and Trends and topics in behind the scenes of the local retail, industry and business. NEVADA PUBLIC RADIO

underwriting

Underwriting messages acknowledge the financial support of businesses, individuals, foundations, municipal, state and federal agen- cies, political candidates, and non-profit organizations. By making the decision to support Nevada Public Radio (NVPR), your business becomes part of the public radio community, which our listeners appreciate. Underwriting is not traditional advertising, but provides powerful marketing benefits in an environment free of commercial clutter. The public radio audience does not consider underwriting announcements to be commercial interruption, are not subject to the massive “tune-out” and are considered informative. Underwriting at a glance • In AM/PM drive time, there are only nine 15-second messages per hour as compared to 10 or more 60-second messages per hour in commercial radio. This means that listeners are less likely to switch to other stations. • During mid-days, the number of messages per hour drops to only six 15-second messages as compared to 10 or more 60-second messages per hour in commercial radio. • NVPR strives to provide category separation within your break. • Underwriting announcements are read live by NVPR announcers. This eliminates production charges. • NVPR will work with you to create effective messages that best reflect your community relations and marketing goals. This service is provided free of charge.

Strategies for successful underwriting Underwriting pitfalls The most successful underwriters have messages that The FCC imposes certain restrictions on non-commercial are elegant and direct. These messages: broadcasters related specifically to underwriting messages. The following are not permitted: • Are 15 seconds long and include a standardized introduction • State the name of the underwriter • Direct calls to action, e.g. (Visit our showroom, To purchase • Describe the mission, business or event hosted tickets, Call now) by the underwriter • Qualitative or comparative language, e.g. (The best florist, The • Offers listeners a means to contact the underwriter (address, widest selection) phone, web) • Inducement to buy e.g. (Discounts available, Buy one get one • May include the underwriter’s trade or service mark free, Sale on now) • Are written in an objective style that listeners • References to price including the words free or complimentary expect and appreciate • Certain types of accreditations or honorifics are not permitted

Underwriting Samples: Support for Nevada Public Radio comes from Valley Cheese and Wine presenting artisan cheeses, gourmet food selections, wines and charcuterie (SHAR-ku-terie). Valley Cheese and Wine will move to their new location at 1570 West Horizon Ridge in early August. Information at “Valley Cheese and Wine dot com” or 341-8191.

Support for Nevada Public Radio comes from Lewis and Roca, appellate attorneys with over 25 years experience representing clients in cases ranging from tax to tort and commercial to constitutional law before both state and federal courts. Information at “L-R Law dot com”

Support for Nevada Public Radio comes from Challenger School, with a commitment to developing independent thinking by students. Open enrollment is happening now at Challenger School’s 3 Las Vegas locations. Information at “Challenger School dot com”

Support for Nevada Public Radio comes from Nevada State Bank, a locally owned bank providing business loan products for Nevadans. Serving Nevada for 52 years with over 50 branches statewide. Nevada State Bank. Information at “N-S Bank dot com”

Support for Nevada Public Radio comes from Comprehensive Cancer Centers of Nevada, providing medical, pediatric, radiation oncology and breast surgery services - and conducting research with more than 150 clinical trials with affiliations at U-C-L-A and U-S Oncology. More information at “C-C-C Nevada dot com”

Support for Nevada Public Radio comes from Subaru of Las Vegas, featuring the Impreza, Forester, Legacy, Outback, and Tribeca All- Wheel Drive line-up built in environmentally responsible Zero-Landfill plants. Information at “Subaru of Las Vegas dot com” NEVADA PUBLIC RADIO NEVADA PUBLIC RADIO

Desert Companion Events event sponsorship opportunities

Desert Companion hosts an event on average 13 times a year. Focusing on a general theme of the magazine or content from the magazine, Our infiltration of the local consumer market with our print, on-air and electronic assets ensures attendance, whether the event is we invite the community to join us for light bites and cocktails as we celebrate the current issue! On average 100-350 of our readers, ticketed or complimentary. Advertisers have the opportunity to have their own events promoted in print, on-air and electronically. writers, friends and supporters attend these events. This is an opportunity to provide our readers a chance to connect with fellow Advertisers can also earn a sponsorship role in our own signature events. Additionally, advertisers can earn promotion of their planned readers and bring potential readers in one space. For more pictorial recaps of Desert Companion events, please visit our facebook page. event or even partner with us on a custom event. Event details are tied to advertising commitment levels. For more information on More information at desertcompanion.com/events hosting or sponsoring an event, please contact your Account Executive or Christine Kiely at 702-259-7813.

Best Doctors & Top DentistS at Roseman University Nevada Public Radio Recycle DAY at Nevada Public Radio

Top Lawyers Party at Downtown Summerlin Best of the City Issue Party at Land Rover Las Vegas

Focus on Nevada Photo Showcase at Fifth Street School ’Rita Las Vegas Margarita Promotion and Pub Crawl

18th Annual Restaurant Awards Ceremony & Luncheon at db BRASSERIE Desert Companion on Tour with Norm Schilling at Star Nursery