66by
1 2 This book is the result of several years of communi- cation with people passionate about lighting.
Communication has always been important to Louis
Poulsen. Over the years, many words and images have been used to describe products and projects now famous all over the world.
66 by Louis Poulsen creates a colorful palette of the company and the spirit behind it.
We hope you will enjoy reading this visual, in- spiring and informative book. Perhaps you will come up with some other words of your own - who knows?
Enjoy!
3 4 Lighting must always be comfortable to live with – and for Louis Poulsen this means no annoying glare. A cornerstone of our lighting philosophy, this principal is incorporated into every aspect of our development process.
5 color
6 We are very focused on how color radiates from the light source. We work intensively with light sources such as metal halide, compact fl uorescent and LEDs to ensure that they are always comfortable to live with.
7 formOrganic or geometric. An essential part of product design.
8 Stimulating the senses - or the fantasy.
9 architecture
10 Architecture is an important word in the Louis Poulsen vocabulary. Our lighting is created in close cooperation with architects, who challenge our ideas and test their suita- bility for use. The most successful mode of expression springs from structure enhanced by light, a point not lost on the world’s leading architects, who often choose Louis
Poulsen when selecting lighting for their projects.
11 12 qua Quality goes beyond excellent materials, beautifully realized. Quality
encompasses both light and design. Few lighting companies devote
as much time and energy to achieving such uncompromising light
quality and lighting comfort as Louis Poulsen.
lity 13 ambience
Over the years, we’ve really come to understand
atmospheric lighting. The mood created by our
lighting stems from both the lighting design
and the light source itself, which together with
the effect of light emission, remains the natural
fulcrum of our lighting philosophy.
14 15 harmony
Harmony occurs when individual components
are brought into perfect balance. Harmony
is fundamental to Louis Poulsen – both in
relation to the design of individual lights and
how they fi t into the surrounding environment.
16 17 Awarded numerous design awards and innumerable
prizes, as well as featuring in prestigious magazines
and included in the world’s most celebrated projects,
the prevalence of our lighting makes us proud. The
world over people choose Louis Poulsen because they
know that our lighting – and not least the light that it
provides – is inimitable.
18 superior
19 pulse
20 Louis Poulsen has a talent for taking the lead. We are always thinking about new ways to form and work with light, and maintaining our legendary product range also keeps us on our toes. Knowing that our lighting makes the heart beat a little faster is something that gives us great pleasure.
21 sensuality 22 Experimentation with form and expression is a key part of what is always an impassioned creative process at Louis Poulsen. Renowned for stimulating the imagination and creativ- ity of architects and lighting designers, our lighting is regularly featured in architectonic projects so spectacular and groundbreaking that they take even our breath away.
23 cult
24 The PH Lamp series is not only part of a specifi c culture – it is also a cult. In Denmark, PH Lamps even have their own fan club, and across the globe auctioneers report rare examples of Louis Poulsen light- ing fetching astronomically high prices. Lighting can indeed become a passion, or even a religion - just ask any fan of Louis Poulsen.
25 simplicity
Every detail has a purpose. This fundamental design principle means that
Louis Poulsen lighting never features unnecessary details. We endeavor to
create clean, functional products that stringently adhere to our lighting philo-
sophy. That this approach is often interpreted as pleasing to the eye, is some-
thing we naturally take as a compliment.
26 27 As early as the 1920’s, the designer Poul Henningsen
was speaking of his desire to instill his lighting with
a “feel-good factor”, an integrated emotional para-
meter that would defi ne quality in lighting. The role
of light in how we relate to and engage with the
space around us cannot be underestimated.
28 feel good
29 “Why is the only lamp to be copied, the PH lamp?”
Text and drawing by Poul Henningsen, newspaper advertisement 1931
30 unique
Louis Poulsen holds a unique position in the
global lighting market. We have achieved this
by designing and manufacturing innovative and
extraordinary lighting for more than a century .
31 We have always followed our own path. Working together with
the designer, social critic and provocateur, Poul Henningsen, gave
us a radical, nonconformist outlook. The location of our former
head offi ce in the bohemian Nyhavn harbor area of Copenhagen
provided a cultural backdrop that was at once iconoclastic and
idealistic. Today, Louis Poulsen is still a company with its own
special culture, manifest in our superior lighting, unique market
position and enthusiastic workforce.
32 culture33 silence
In Scandinavia, twilight is a silent time where
the light fades slowly and softly. Our lighting
refl ects this quiet process, and it does not disturb,
nor steal the scene. Rather like a sunset, it helps
create an atmosphere of calm and serenity.
34 35 unity
36 Time and time again, Louis Poulsen has proved that it is possible to create distinctive individual designs that complement and enhance the whole. The inherent func- tionality of our lighting makes it stylistically adaptable, able to blend perfectly into any cultural or interior style.
37 Light makes life, and life is lived in light. At Louis
Poulsen, we never design in order to win awards
or to earn admiration of architects. Our lighting
starts and ends with people. Decades of research
and development have been invested in creating
lighting of the highest quality that functions on a
human and highly personable level.
38 people
39 40 scandinavia Deriving from a tradition of ambience and simple comfort – warm tones, purity of line and material integrity – our light- ing blends effortlessly into new contexts and cultures that share our values. In short, Louis
Poulsen is Scandinavian design in a global perspective. 41 movie star
42 Over the years, Louis Poulsen lighting has appeared in innumerable movies – including blockbusters such as “The Dark Knight”, “Quantum of Solace” and
“Disclosure”. Our renowned aesthetic minimalism lends itself to a wide range of cinematic styles, while our glare-free light is much in demand among directors and cinematographers alike.
43 Lighting should never try to steal the show; instead
it should harmonize graciously with the surround-
ing architecture, ensuring that the development
and its users are center stage. Globally renowned,
this capacity to complement and enhance is the
result of our constant pursuit of simplicity.
adaptability
44 45 Experience comes with age. The resolve to
keep abreast of the latest developments
comes with experience. At Louis Poulsen our
tradition for innovation increases with age.
46 wis dom 47 spirit 48 A lamp can be enchanted, as anyone who has ever read the story of Aladdin and the Genie of the Lamp can confi rm.
Imbued with spirit of its own, our lighting can also be said to bring a touch of magic to people’s lives.
49 50 breathtaking
51 Without wishing to appear self-righteous, we’re convinced that we have seen the light.
52 faith
We genuinely believe in the vision set down in our lighting philosophy.
53 environ
We are well-known for working with
energy-saving light sources and for
continuously updating our products
to ensure that they feature contem-
porary, durable technologies. Our
manufacturing process is environ-
mentally certifi ed, and our annual
eco report precisely accounts for
the materials and resources we use
throughout the year. 54 ment
55 ambience
Our lighting philosophy can be abridged to
just three letters. Standing for Function, Com-
fort and Ambience, FCA® encompasses a multi-
tude of terms all of which are crucial in the
manufacture of an original Louis Poulsen light
fi xture.
56 fca®
comfort
function
57 brandInstantly recognizable, the PH Artichoke is the embodi-
ment of everything that Louis Poulsen stands for. Architects
around the world automatically put the two together.
58 Intelligent lighting is often used to de- scribe electronically-controlled lighting. We believe that all our lighting is intelligent.
Our lighting philosophy requires that all aspects of a design are examined down to the smallest detail, giving the term intel- ligent lighting an extra dimension.
intelligent
59 You can always feel confi dent buying from Louis
Poulsen. You can be confi dent that you’re get-
ting a high-quality product that functionally – and
aesthetically – will continue to shine. You can be
confi dent that your purchase will always work per-
fectly – and confi dent that our knowledge of legal
requirements and climatic challenges means that
we can provide you with exclusive lighting wher-
ever you are in the world. 60 confidence
61 charisma
62 Sublime design expression; super- lative control; innovative technol- ogy. There are many reasons why our lighting is considered so special.
Yet we believe that it is our vision – lighting made by people for people
– that imbues our products with such inimitable charisma.
63 Our lighting represents craftsmanship in
its purest form. On the one hand, we are a modern, technologically advanced manu- crafts facturer. On the other, we know that some
tasks can never be performed by a robot or
a machine. It is the human touch that im-
bues our lighting with its renowned soul
and spirit.
64 manship
65 Some have described their fi rst encounter
with our lighting as “love at fi rst sight”. It is
a feeling of having found the one and only,
based on a love of beautiful design, fi ne
details, superior manufacture and light it-
self. The very passions that drive us at Louis
Poulsen. We love our lighting and, thank-
fully, so do many of you.
66 love
67 products
68 We would not exist without our products.
Their ongoing development and maintance is as essential to us as breathing.
69 g70 lass Glass is perfect for lighting. To produce the required shading, refl ection and uniformity, our glass shades are fi rst blown then built-up in three layers.
Requiring exceptionally high standards of craftsmanship, only a handful of glassworks in the world meet the strin- gent quality requirements needed to manufacture a Louis Poulsen fi xture.
71 The architect and designer, Arne Jacobsen is renowned as
the creator of one of the world’s fi rst designer hotels, the
Royal Hotel in Copenhagen, Denmark. Applying a minimalist
design expression bordering on the extreme, he was pos-
sessed of an unrivaled talent for reducing all unnecessary
noise, creating entities of matchless simplicity.
72 AJ
73 Louis Poulsen lighting is often described
as exclusive. Thanks to its durability, it is
more or less impossible to fi nd any light-
ing more economical. This applies not only
to functional but also to aesthetic durabil-
ity. Although time and fashion change,
the image remains the same.
74 im age 75 home
76 At the start of the 1920’s, Danish designer Poul
Henningsen set out to make comfortable light- ing accessible for all. He successfully managed to soften the harsh light generated by the elec- tric bulb with the PH lamp – creating a classic series that continues to illuminate stylish interi- ors around the world
77 Our designs are ideal for serial installations, where
the individual identity of each light contributes to
the overall environment. Rather than dominating
a room, the individual elements combine to create
an architecturally pleasing whole.
78 repetition
79 glare-free
80 The PH light was created out of a genuine sense of indignation. As early as the 1920s,
Poul Henningsen pronounced that glare – harsh, dazzling light – was a fundamental problem with the electric light bulb. Deter- mined to do something to solve this problem, he formed the vision that has led to Louis
Poulsen’s worldwide renown for glare-free lighting.
81 globalo
82 Thanks to architects, designers, lighting designers and town planners the world over, our lighting is renowned and util- ized the world over.
83 84 Trust is everything for Louis Poulsen. Trust is the key to our
relationships with our employees, our designers and our cus-
tomers. The knowledge that all our products meet – and exceed
– contemporary needs and expectations helps engender trust,
yet we believe that trust is primarily built on relationships. At
Louis Poulsen, it is vital that our customers trust us explicitly. trust
85 Louis Poulsen is always discreet. Designed to respect
people and architecture, our lighting adds elegance
and refi nement to any surroundings – simply, stylishly
and without unnecessary fuss.
86 discreet
87 heritage
88 Often passed down from one generation to the next, Louis Poulsen lighting is much sought-after.
Inheriting a classic PH lamp has brought pleasure to many, and our lighting also regularly com- mands large sums at auctions worldwide, with experts making valuable additions to collections that are often worth thousands of dollars.
89 It is what we feel when year after year
we see our lighting featured in major
works of architecture. Inspiring architects
and lighting designers around the world.
We do what we do because of the pride
– and pleasure – we are able to take in
being part of this living history.
90 pride unlit
The form of our lighting is determined by
light emission, and our treatment of the light
source is refl ected in the design. Switching
on our lighting will not distress or surprise.
With Louis Poulsen fi xtures, your experience
of artifi cial light is just as pleasant as your
experience of natural light.
92 lit
93 beauty
94 Beauty cannot be quantifi ed and it cannot be reduced to appearance alone. Although Louis Poulsen lighting is often described as beautiful in itself, true and perfect beauty only becomes apparent when our lighting, the light in a space and the space itself become one.
95 p96 erfor Technology never steals the limelight from a Louis Poulsen
light. Even though very technically advanced, form is always
in focus. That our lighting functions perfectly goes with-
out saying. That our lighting – due to an uncompromising
aesthetic – plays a leading role on the world’s architectonic
stage is perhaps more worthy of consideration. mance In many ways, Poul Henningsen is Louis Poulsen, and Louis Poulsen is
Poul Henningsen. Without this rebellious genius, lighting would not be
what it is today. PH’s vision for every man is embodied in the legendary
PH lamp series – treasured, adored and much imitated around the world
since the early 1920’s.
98 PH
99 All our lighting is the result of intense research and development. While contributing to the overall visual expression, every aspect of our lighting is designed to cope with a range of climatic and man-made challenges. Rough or smooth, lustrous or matte, the very textures of our various fi nishes are dependent on and con- tribute to the renowned Louis Poulsen look.
100 texture
101 family
102 Louis Poulsen pioneered the idea of developing a family of lights with similar design qualities that could be used across a wide range of different applications – an approach that has proven to be a great success.
103 We are driven by our passion
for excellent lighting and
great architecture. Design-
ers, architects, customers
and new employees alike
are quickly infected by this,
often falling in love with our
fi xtures. And it is this incred-
ible enthusiasm that drives
our lighting philosophy, and
our never ending search for new forms of expression. pas
104 sion
105 Our product range is much envied. Building and maintaining a range of such
caliber requires persistence and a belief in our own powers of judgment. Our
vision gives us the strength and courage to challenge convention, and the
self-discipline needed to reject any product that does not live up to our ideals.
106 strength
107 In a world of fl eeting relationships, we believe in enduring alliances.
Our lighting must provide a lasting experience of beauty and pleasure.
Only then have we achieved our goal. Involving both mutual trust and partnerrespect, it’s an approach that can only succeed via partnership.
108 In a world of fl eeting relationships, we believe in enduring alliances. Our light- ing must provide a lasting experience of beauty and pleasure. Only then have we achieved our goal. Involving both mutual trust and respect, it’s an approach that can only succeed via partnership.
109 timeless
Defi nitive and timeless, transcending
both architectural form and style, our
lighting is renowned for being diffi cult
to date. Successfully maintaining such
temporal fl uidity in the years ahead is a
challenge that we are more than willing
to undertake.
110 111 Although not born a design icon, much
of our lighting achieves this status over
time. Our work with some of today’s
most exciting designers suggests that
this tradition will continue, not least
with the Nyhavn and Lp Charisma, both
of which have the potential to become
design icons of the future.
112 icon
113 The multi-shade system was PH’s true stroke of genius. Formed according to a unique log-
arithmic spiral design, almost 50 products are currently available still using this system.
114 shades 3115 Specially designed in 1958 for a restaurant in
Copenhagen, Denmark, the PH Artichoke is
perhaps the fi xture most often pictured on the
cover of design books worldwide. To mark the
50th anniversary of this global lighting icon,
we have produced a limited edition of 50 PH
Artichokes gilded in 24 carat gold.
116 ph artichoke
117 pioneer
Pioneering, rebellious and visionary, our
lighting is often seen as an object of wonder
when fi rst launched, only to be considered
classical and iconic. That’s how it’s always
been with our lighting, and how it will con-
tinue to be in the future.
118 perfection
Only the best is good enough. No more, no less. This is why you will never be able to buy anything but a
fl awless Louis Poulsen product. Every single one of our components is tested, checked and evaluated down to the smallest detail.
119 Good design catches the eye. This is why
Louis Poulsen lighting is often used to add
the fi nishing touch to major projects. Not
only does our lighting create a remarkable
atmosphere – it is remarkable in itself.
120 atte ntion 121 122 THE LOUIS POULSEN MAGAZINE OF LIGHTING AND ARCHITECTURE 20 Launched by Poul Henningsen in the
1940’s, NYT is today a highly-respected
architecture and lighting magazine. NYT
is proof of Louis Poulsen’s commitment
to the utilization of light and the value
inherent in communication.
The Play Tietgen S
Performi
Louisian
The Tivo 123
Nyt 586.indd UK.indd 1 18/03/08 15:22:42 We believe that teamwork creates the best results. Our lighting starts and ends with people.
124 team125 We have always broken new ground, winning
praise and admiration for our innovative and
courageous thinking. As a former CEO once
said, “We may well be ten years ahead of
our time, but this is something a company
like Louis Poulsen has to be able to and, not
least, dare to do”.
innovation 126 127 mission Our passion is to design and sell outstanding lighting
statements through products that provide ambience
to people and architecture.
128 vision Wherever outstanding lighting statements are
desired, Louis Poulsen is the most preferred
partner and brand.
129 Credits 4-Photo: stock.xchng/Jose Maria Herrera • 5-Photo: Kaslov • 6-Photo: stock.xchng/Jose Fernando Carli • 9-Photo: Carlos Domenech • 10-Architect: Frank Gehry/Photo: Paul Kozlowski/ Photo: stock.xchng/E K • 11-Architect: Akira Ozawa, Osawa Atelier/Photo: Tetsuo • 12/13 – Photo: Kaslov • 14-Architect: Dougherty & Chavez Architects/Photo: Image Photography of Destin, Archi- tect: Niemitz Design Group/Photo: Terry Renna Photography • 15-Photo: Anders Sune Berg/Han • 17-Photo: Carlos Domenech • 18-Architects: CGF/Lightdesign: Francis Krahe & Associates/Photo: Thomas Loof Photography • 20-Photo: Clearlight • 21-Photo: Clearlight/Kaslov/Han • 22/23-Pho- to: Carlos Domenech/Kaslov • 24-Photo: Anders Sune Berg • 25-Photo: Bent Ryberg • 26-Photo: stock.xchng/Claudia Meyer • 27-Thomas Loof Photography • 28-Photo: Thomas Loof Photography/ Anders Sune Berg • 39-Photo: Han/Cos/Shinji Aratani • 32/33-Photo: Henrik Törnquist/Kaslov • 34-Photo: stock.xchng/Kaleido • 35-Photo :Åke E:son Lindman • 36-Photo: Gentame • 38-Photo: Kaslov •40-Photo: Bent Ryberg/stock.xchng/stock.xchng • 41-Photo: Kaslov/Anders Sune Berg/ stock.xchng/Lajla Borg Jensen • 42-Photo: stock.xchng/Geoff Richardson • 44-Architect: Reichen & Robert/Photo: Paul Kozlowski/stock.xchng/Marinka van Holten • 45-Architect: Sasaki Associates/ Photo: Stephen Graham Photography •47-Photo: stock.xchng/Sias van Schalkwyk • 52-Photo: iS- tock-photo/RelaxFoto • 54-Photo: Peter Grant/Architect: City of Morrow Bay/Photo:Frank Dormin • 55-Photo: stock.xchng/Fons Reisjsbergen/stock.xchng/Piotr Ciuchta/stock.xchng/Jorge Vicente/ Architect: Erik Bryggman/Photo: Matti Karjanoja • 56-Photo: Bent Ryberg • 58-Photo: Kaslov • 59-Photo: iStock-photo/Nature247 •60-Architect: RGA Landscape architects/Photo: Christopher Covey Photography • 61-Photo: W2GO • 62-Photo: Kaslov • 63-Photo: stock.xchng • 66-Photo: Kaslov • 67-Photo: stock.xchang/Sergio Roberto • 68-Photo: Kaslov •70/71-Photo: Kaslov •73-Photo: Kaslov/Clearlight • 74-Photo: Kurt Nørregaard • 76-Photo: iStock-photo/Christine Glade • 77-Photo: Thomas Loof Photography • 78-Architect: Herzog & Meuron/Photo:Anders Sune Berg/Photo: Terry A. Renna Photography • 79-Lighting Design: James Underwood/U-Lighting/Photo: Thomas Loof Photography • 84-Photo: Architects:Interactive Design Corporation/Photo: Frank Dormin • 83-Plan- et Hollywood, Las Vegas/Photo: Saari Photography/Photo: Paul Kozlowski • 84/85-Photo: iStock- photo/”beemore”/Han • 86-Architect: Barber Architecture/Photo: Image Design •88/89-Photo: Bent Ryberg/Kaslov • 90-Photo: Kaslov • 91-stock.xchng/Kevin McGee • 92-Specifi er: City of Ad- ventura/Photo: Terry A. Renna Photography • 94-Photo: Clearlight • 96-Photo: Paul Kozlowski • 97-Photo: dakota • 99-Photo: Clearlight/Anders Sune Berg • 100-Photo: Kaslov • 101-Photo: Günther Lehnert • 102-Architects: Waterleaf Architecture/Photo: Frank Dormin • 103-Photo: iStock- photo/”toos” • 104-Photo: Kaslov/iStock.photo/”Pidjoe” • 105-Photo: stock.xchng/Rodolfo Clix • 106-Architects: Rie Azuma, Azuma architects/Photo: Shinji Aratani • 107-Photo: stock.xchng/Clau- dia Cristina Mesa P • 108-Photo: stock.xchng/Juan Romero • 110-Photo: Kaslov • 111-Photo: John Engstead/John Kobal Foundation/Getty Images • 112-Photo: iStock-photo/”syagci” • 113-Light- ing Design: James Underwood/U-Lighting/Photo: Thomas Loof Photography • 117-Photo: Kaslov • 119-Photo: Kaslov 120-Lighting Design: Cline Bettridge Bernstein Lighting Design/Photo: Mark Ballogg/Steingkamp/Ballogg • 124-Photo: iStock-photo/Abejon Photography • 126-Photo: Kaslov •127-Photo: Shinji Aratani • 128-Architect: Arting/Photo: Udo Kowalski
375. s Bogtrykkeri A/S. s Bogtrykkeri
Reservations are made to print errors and changes occasioned by technical development or official regulations. Item-no. 5701026 Item-no. regulations. or official development technical by and changes occasioned print errors made to are Reservations Targetti Poulsen USA, Inc.
Targetti Poulsen USA Inc. Concept/production: IMD, Targetti Poulsen USA Inc 2009.02. Repro: Garn grafisk. USA Inc 2009.02. Repro: Print: ApS. Poulsen Rosendahl Targetti IMD, USA Inc. Poulsen Concept/production: Targetti 3260 Meridian Parkway Fort Lauderdale, FL 33331 [email protected] www.louispoulsen.com
131 www.targetti.com 66 by
132