THE BLADE Toledo (Lucas County), Ohio 12 Months Ended September 30, 2009

THE BLADE Toledo (Lucas County), Ohio 12 months ended September 30, 2009

Morning Cmbd Avg Sun (Mon.-Fri.) Mon Tue Wed Thu Fri Sat 1. TOTAL AVERAGE PAID CIRCULATION 134,709 107,321 102,053 103,447 101,249 115,748 113,931 106,709 Core Newspaper with replica electronic 134,709 107,321 102,053 103,447 101,249 115,748 113,931 106,709 Core Newspaper 132,335 104,703 99,221 100,613 98,471 113,419 111,603 104,422 Electronic Editions (See Par. 6B) 2,374 2,618 2,832 2,834 2,778 2,329 2,328 2,287 Other Unique Editions 0 0 0 0 0 0 0 0 Total Average Paid Circulation 134,709 107,321 102,053 103,447 101,249 115,748 113,931 106,709 1A. AVERAGE PAID CIRCULATION - Core Newspaper Paid for by Individual Recipients Home Delivery and Mail 96,185 84,315 78,818 78,123 78,677 92,990 92,733 88,596 Intermittent Subscriptions 2,392 677 1,892 1,459 0 74 0 228 Single Copy Sales 29,711 13,564 12,815 13,571 13,936 13,871 13,613 13,036 Total Average Paid by Individual Recipient Circulation - Core Newspaper 128,288 98,556 93,525 93,153 92,613 106,935 106,346 101,860 Other Paid Circulation: (See Par. 6A) Single Copy Sales 0 0 0 0 0 0 0 0 Educational Programs 235 3,671 3,238 4,973 3,344 4,006 2,812 97 Employee/Independent Contractor 1,954 1,951 1,950 1,950 1,949 1,952 1,952 1,954 Third Party Sales 7076708080807099 Third Party Sales - Payment made with barter (See Par. 6B) 1,788 449 438 457 485 446 423 412 Subtotal 4,047 6,147 5,696 7,460 5,858 6,484 5,257 2,562 Total Average Paid Circulation - Core Newspaper 132,335 104,703 99,221 100,613 98,471 113,419 111,603 104,422 Total Paid Circulation - Electronic Editions 2,374 2,618 2,832 2,834 2,778 2,329 2,328 2,287 Total Paid Circulation - Other Unique Editions 0 0 0 0 0 0 0 0 TOTAL AVERAGE PAID CIRCULATION 134,709 107,321 102,053 103,447 101,249 115,748 113,931 106,709 Other Audited Distribution (Optional) 0 0 0 0 0 0 0 0 Total Distribution (Optional) 0 0 0 0 0 0 0 0 None of Days Omitted from Averages (See Par. 6B) 2 2 2 2 1 1 record

Audience-FAX PRINT READERSHIP: ONLINE READERSHIP: NET COMBINED AUDIENCE: WEB SITE USAGE: In Market In Market In Market (unduplicated) Total Activity Past 7 Days September Print 2009 Past Past Past Past Past 30 Days Total Unique Cookies 616,395 Sun Weekday 7 Days 7 Days 30 Days 7 Days Online DMA DMA DMA Page Impressions/ Readers 352,799 254,559 439,679 Readers 75,959 116,590 Audience 450,855 462,594 Views 5,010,577 Reach 43.1% 31.1% 53.7% Reach 9.3% 14.2% Reach 55.0% 56.5%

NDM* NDM* NDM* Readers 336,945 258,957 407,940 Readers 84,114 127,461 Audience 419,253 430,658 Reach 54.8% 42.1% 66.3% Reach 13.7% 20.7% Reach 68.2% 70.0% Source: Omniture SiteCatalyst, Source: Scarborough, 2009, Release 1, See Explanatory See Explanatory

01-3695-0 CITY AND RETAIL TRADING ZONES / TOLEDO, OHIO

48105 48209 Chelsea 48186 48124 Detroit 48109 48141 49269 48118 48188 48184 48125 48122 48218 49202 Ann Arbor 48198 Parma 48101 Jackson Grass Lake 48103 48104 48174 48229 Ypsilanti 48180 49203 49254 Romulus 48195 48192Lincoln Park Spring Arbor Michigan Center 49240 Washtenaw 48108 48242 Southgate Vandercook Lake 48111 Wyandotte Concord 49283 Saline 48197 49201 Napoleon Wayne Riverview 48193 49237 Jackson Manchester 48183 49234 48176 Woodhaven Trenton 49246 48158 49241 48191 48164 48134 48138 Hanover Brooklyn Milan Flat Rock 49230 49236 Cement City Clinton 48173 49233 48160 Carleton Litchfield 48179 49250 49265 49229 48159 48117 49252 49249 Tecumseh 49220 Onsted Maybee Addison 49287 48166 Jonesville 49286 Britton 48131 North Adams Manitou Beach-Devils Lake Allen Dundee Monroe 48162 49262 49253 49227 Hillsdale 49221 Monroe Petersburg 48161 49235 Adrian 49238 48140 Hillsdale 49268 Deerfield Clayton Hudson 49270 48145 Reading 49266 49242 Blissfield 49274 49247 Lenawee 48157 49271 49276 49228 48182 48133 Luna Pier Montgomery 49279 49267 49248 48144 Temperance Camden MICHIGAN 49256 Lambertville 49288 49232 Morenci Metamora Harbor View Waldron Berkey Sylvania 43436 Lyons 43540 43504 Pioneer 43501 Fayette 43533 Toledo Alvordton 43560 Kelleys Island 43521 43601-99 Oregon 43554 Put-in-Bay 43456 43518 43515 43558 43543 Holland Northwood 43412 Fulton 43438 West Unity Montpelier Delta Swanton 43542 Maumee Walbridge 43445 Ottawa 43570 43567 43465Millbury Edon Wauseon 43537 43432 Williams 43502 Lucas 43447 Blakeslee Rocky Ridge 43452 Marblehead Archbold Whitehouse 43551 Genoa Oak Harbor 43440 Stryker 43571Waterville 43430 43416 Port Clinton 43506 43449 Sandusky 43517 43469Elmore Bay View Bryan 43557 43532 43566 Haskins 43443 Luckey Woodville Edgerton Liberty Center 43442 43522 Wood 43545 Lindsey 43420 Pemberville Sandusky South Napoleon Grand Rapids 43402 43464 OHIO Gibsonburg Sandusky Castalia Huron Ney Bowling Green 43450 McClure 43431 44824 44870 43549 43512 Henry 43534 Stony Prairie Weston Helena Fremont 43526 43406 43410 44846 43556 Florida Malinta 43569 Portage Bradner 43435 Ballville 43536 Defiance Erie Hicksville 43535 Milton Center 43451 Wayne Clyde Sherwood Custar 43462 43407 Milan Defiance 43466 Bellevue 43527 Risingsun Burgoon Green Springs Holgate 43511 Jerry City 44841 Cygnet 43457 Bettsville Monroeville Norwalk 45821 Hamler 43516 43413 44836 Cecil 45813 43524 Deshler 44817 New Bavaria 44811 44847 44857 Hoytville 45872 44830 Antwerp 43548 Bloomdale 45879 Bairdstown Seneca 44867 Belmore 45889 Fostoria Paulding 45858 Van Buren Huron 45831 45856 44804 Republic Paulding Arcadia Tiffin 45873 Continental Miller City Leipsic McComb North Fairfield Broughton Payne Latty Melrose 44890

INDIANA 45875 44853 44883 Attica 45880 Dupont New Riegel Bloomville Willard 45851 Glandorf Findlay 44802 44807 Grover Hill Cloverdale Ottawa Gilboa 45840 Haviland Putnam Benton Ridge 44818 Plymouth 45849 45827 Scott Kalida 44844 45886 45877 45881 Hancock Vanlue 44865 45868 New Washington Shiloh 45832 Pandora 45890 Carey Sycamore Chatfield 45844 Mount Cory Ottoville 45814 43316 44882 44854 Convoy 45891 Columbus Grove 45863 Fort Jennings Jenera Mount Blanchard Tiro 44875 45817 Shelby 45830 Arlington 45867 44887 Van Wert Middle Point 43359 Wyandot Bluffton 45841 Wharton Delphos Crawford 44827 Van Wert Allen Cairo Beaverdam Upper Sandusky Kirby Nevada Bucyrus Richland Wren Forest 45874 45833 Elida Dunkirk 44849 North Robinson Venedocia 45807 45850 45810 Patterson 43351 Ohio City 45894 45801 Ada 45836 44820 Crestline Lafayette 44906 Willshire Lima 45835 43323 44833 Elgin 45887 45843 Harpster Galion 45898 45805 45804 45882 Spencerville Harrod Alger 45862 McGuffey Marseilles Rockford Fort Shawnee Hardin Morral Mendon 43337 44904 45806 45812 43335 Morrow Lexington Cridersville Kenton Mercer 43302 Caledonia 45822 Buckland 45896 Bellville 0 15 30 43341 43314 Waynesfield 43326 New Bloomington Marion 43320 45895 43340 La Rue Marion Miles Auglaize 43310 Edison Mount Gilead 43346 43338

LEGEND STATE BOUNDARY COUNTY BOUNDARY

METROPOLITAN STATISTICAL AREA Toledo ZIP CODE BOUNDARY TOLEDO CORPORATE LIMITS BALANCE OF ABC CITY ZONE Audit Bureau of Circulations C114-R09 ABC RETAIL TRADING ZONE

The Blade (Morning & Sunday), Toledo, OH, Page #2 2. AVERAGE PAID CIRCULATION By Zones (See Par. 6B for description of area) Morning Cmbd Avg Sun (Mon.-Fri.) Mon Tue Wed Thu Fri Sat City Zone Home Delivery and Mail (See Par. 6B) 67,943 60,418 56,935 56,549 57,094 65,777 65,590 60,701 Intermittent Subscriptions (See Par. 6B) 1,675 490 1,368 1,059 52 155 Single Copy Sales (Individual) 19,291 9,232 8,543 9,288 9,537 9,457 9,320 8,683 Educational Programs 207 2,866 2,537 3,887 2,668 3,060 2,189 97 Employee/Independent Contractor 1,876 1,875 1,873 1,873 1,874 1,877 1,877 1,877 Third Party Sales 7070707070707099 Third Party Sales - Payment made with barter 1,360 373 366 389 412 377 323 Electronic Editions 2,374 2,618 2,832 2,834 2,778 2,329 2,328 2,287 Total City Zone 94,796 77,942 74,524 75,949 74,433 82,999 81,697 73,899 Retail Trading Zone Home Delivery and Mail (See Par. 6B) 27,857 23,497 21,495 21,188 21,190 26,796 26,724 27,466 Intermittent Subscriptions (See Par. 6B) 709 183 516 391 21 72 Single Copy Sales (Individual) 10,205 4,124 4,068 4,075 4,188 4,203 4,084 4,206 Educational Programs 28 781 679 1,062 653 923 597 Employee/Independent Contractor 78 76 77 77 75 75 75 77 Third Party Sales 6 10 10 10 Third Party Sales - Payment made with barter 428 76 72 68 73 69 100 412 Total Retail Trading Zone 39,305 28,743 26,907 26,871 26,189 32,097 31,580 32,233 Total City Zone & Retail Trading Zone 134,101 106,685 101,431 102,820 100,622 115,096 113,277 106,132 All Other Home Delivery and Mail (See Par. 6B) 385 400 388 386 393 417 419 429 Intermittent Subscriptions (See Par. 6B) 8 4 8 9 1 1 Single Copy Sales (Individual) 215 208 204 208 211 211 209 147 Educational Programs 24 22 24 23 23 26 Total All Other 608 636 622 627 627 652 654 577 Total Average Paid Circulation 134,709 107,321 102,053 103,447 101,249 115,748 113,931 106,709

PERCENTAGE OF TOTAL PAID AND HOUSEHOLD COVERAGE PERCENT Sun Cmbd Avg (Mon.-Fri.) Sat % of House- % of House- % of House- Occupied Total To tal hold To tal Tota l hold Tot al Total hold Population Households Circ. Circ. Coverage Circ. Circ. Coverage Circ. Circ. Coverage 2000 Census 494,256 198,640 City Zone #1-1-09 Est. 479,299 196,190 94,796 70.4 48.3% 77,942 72.6 39.7% 73,899 69.3 37.7% 2000 Census 773,975 290,020 Retail Trading Zone #1-1-09 Est. 786,687 304,074 39,305 29.1 12.9% 28,743 26.8 9.5% 32,233 30.2 10.6% 2000 Census 1,268,231 488,660 Total City & Retail Trading Zones #1-1-09 Est. 1,265,986 500,264 134,101 99.5 26.8% 106,685 99.4 21.3% 106,132 99.5 21.2% All Other 608 0.5 636 0.6 577 0.5 Total Paid 134,709 100.0% 107,321 100.0% 106,709 100.0% #Source: The Nielsen Company (U.S.), Inc. (See Par. 6B).

AUDIT STATEMENT There was no adjustment made in the average paid circulation as shown in the Publisher’s Statements for the period audited.

The Blade (Morning & Sunday), Toledo, OH, Page #3 AVERAGE PAID CIRCULATION BY QUARTERS for the previous audits and period covered by this report: Morning Cmbd Avg Calendar Quarter Ended Sun (Mon.-Fri.) Mon Tue Wed Thu Fri Sat December 31, 2005 171,572 131,117 129,438 128,194 126,605 131,045 140,259 142,355 March 31, 2006 164,100 127,469 126,398 125,959 123,143 125,388 136,414 136,999 June 30, 2006 164,723 125,843 127,694 123,845 122,077 123,630 131,968 135,649 September 30, 2006 161,368 120,346 118,807 120,110 117,457 118,630 126,723 133,024 December 31, 2006 156,344 130,469 114,563 141,493 138,536 139,827 117,925 123,296 March 31, 2007 152,491 121,442 114,300 111,751 108,454 137,124 135,581 118,398 June 30, 2007 150,217 119,751 111,897 111,682 109,561 133,152 132,461 117,920 September 30, 2007 149,848 120,536 111,904 111,634 113,017 133,395 132,731 121,298 December 31, 2007 149,073 121,350 115,131 114,792 112,211 134,299 130,611 117,876 March 31, 2008 145,594 118,570 113,776 115,083 108,717 128,462 126,810 114,891 June 30, 2008 146,888 116,989 109,571 111,233 109,538 127,902 126,699 117,590 September 30, 2008 141,508 113,186 107,085 107,239 106,299 123,163 122,602 115,005 December 31, 2008 138,805 114,318 109,645 110,109 106,772 124,024 120,301 110,031 March 31, 2009 132,579 107,475 101,713 105,409 101,496 115,066 113,230 103,783 June 30, 2009 131,816 101,689 95,688 96,893 96,062 110,550 109,252 102,761 September 30, 2009 135,721 106,572 102,335 102,393 101,125 113,990 113,438 110,253

AVERAGE PAID CIRCULATION BY CIRCULATION TYPE for the previous audits and period covered by this report: Retail Retail Retail Trading City Zone Trading Trading Zone City Zone City Zone Electronic Zone Zone Retail Electronic TOTAL TOTAL Home Single and Other Home Single Trading and Other Retail Average Delivery Copy City Zone Unique TOTAL Delivery Copy Zone Unique Trading Paid Year & Mail Sales Other Paid Editions City Zone & Mail Sales Other Paid Editions Zone Circulation Sun 2009 69,618 19,291 3,513 2,374 94,796 28,566 10,205 534 39,305 134,709 2008 75,747 20,899 4,199 100,845 30,794 11,425 1,694 43,913 145,564 2007 78,690 21,764 4,110 30 104,594 33,333 12,219 1,142 46,876 152,289 2006 87,141 22,073 3,449 31 112,694 36,748 14,095 889 51,732 165,334 2005^ 90,767 23,966 6,069 30 120,832 36,227 16,295 161 52,683 176,156 Cmbd Avg (Mon.-Fri.) 2009 60,908 9,232 5,184 2,618 77,942 23,680 4,124 939 28,743 107,321 2008 67,606 11,409 5,139 84,154 26,367 5,067 1,101 32,535 117,476 2007 69,571 12,415 5,201 24 87,211 28,489 5,412 1,120 35,021 123,050 2006 71,793 13,216 5,771 32 90,812 27,707 5,904 903 34,514 126,196 Sat 2009 60,856 8,683 2,073 2,287 73,899 27,538 4,206 489 32,233 106,709 2008 66,596 10,866 2,396 79,858 29,643 5,176 931 35,750 116,341 2007 65,847 11,995 2,737 25 80,604 32,440 5,602 833 38,875 120,230 2006 76,600 12,371 3,429 32 92,432 36,759 6,228 793 43,780 137,035 Morning (Mon.-Sat.) 2005^ 75,139 14,013 7,343 26 96,521 28,791 6,138 656 35,585 133,765 ^Effective with September 30, 2005 reports, a change was made in the reporting format.

3. ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED PAID CIRCULATION AVERAGES BY COUNTIES: Sun, May 3, 2009; Morning, April 30, 2009. (OH’s) Occupied Households - #1-1-09 The Nielsen Company (U.S.), Inc. The listing below gives gross distribution for one day only and is greater or less than the average paid for the period covered by this report by the following percentages: Cmbd Avg Sun Morning (Mon.-Fri.) City Zone 4.6% greater 1.4% greater 8.0% greater Retail Trading Zone 2.6% greater 0.5% less 11.2% greater All Other 101.6% greater 55.8% greater 59.7% greater GRAND TOTAL 3.7% greater 1.2% greater 9.1% greater The “Average Projected Paid Circulation” (Avg. Proj. Pd. Circ.) has been arrived at by projecting the averages in Paragraphs 1 and 2 to the appropriate ABC geographic market one day(s) gross distribution figures in this report.

The Blade (Morning & Sunday), Toledo, OH, Page #4 Sun Morning Core Newspaper Core Newspaper Cmbd Avg OH’s To t a l To ta l Thu (Mon.-Fri.) State #1-1-09 Individually Other Core Electronic Unique To ta l Avg. Proj. Hshld. Individually Other Core Electronic Unique Tot a l Avg. Proj. Avg. Proj. Hshld. County Estimate Paid. Paid Nwsp. Editions Editions Paid. Pd. Circ.* Cov. Paid. Paid Nwsp. Editions Editions Paid. Pd. Circ.* Pd. Circ.* Cov.

INDIANA STEUBEN 13,045 43 43 1 44 22 0.2% 19 19 1 20 13 13 0.1%

MICHIGAN BRANCH 16,25758 58 58290.2%27 27 2717170.1% HILLSDALE 17,762 346 346 346 172 1.0% 222 10 232 232 149 145 0.8% JACKSON 60,62563 63 63310.1%43 43 4328270.0% LENAWEE 37,857 1,948 1,948 1,948 1,899 5.0% 1,557 20 1,577 1,577 1,584 1,419 3.7% MONROE 58,526 8,172 8,172 8,172 7,863 13.4% 7,086 259 7,345 1 7,346 7,297 6,730 11.5% WAYNE 721,174 103 103 103 51 0.0% 124 124 124 80 78 0.0% TOTAL IN MICHIGAN 10,690 10,690 10,690 10,045 9,059 289 9,348 1 9,349 9,155 8,416

OHIO ALLEN 41,093 183 183 183 91 0.2% 162 162 162 104 101 0.2% DEFIANCE 15,275 732 732 1 733 714 4.7% 660 35 695 1 696 699 626 4.1% ERIE 31,838 174 174 174 156 0.5% 116 116 116 113 102 0.3% FRANKLIN 466,832 14 14 14 7 0.0% 73 73 73 47 46 0.0% FULTON 16,097 6,211 6,211 1 6,212 6,055 37.6% 4,759 293 5,052 5,052 5,075 4,545 28.2% HANCOCK 30,594 2,995 2,995 2,995 2,919 9.5% 1,918 135 2,053 2,053 2,062 1,847 6.0% HENRY 11,059 2,159 2,159 2,159 2,104 19.0% 1,619 118 1,737 1,737 1,745 1,563 14.1% HURON 22,945 172 172 172 155 0.7% 111 10 121 121 116 105 0.5% LUCAS 179,011 80,805 7,392 88,197 10 88,207 84,374 47.1% 67,580 6,111 73,691 9 73,700 72,768 68,175 38.1% OTTAWA 17,068 3,990 3,990 1 3,991 3,890 22.8% 3,295 92 3,387 1 3,388 3,403 3,048 17.9% PAULDING 7,615 134 134 134 66 0.9% 44 44 44 28 28 0.4% PUTNAM 12,670 175 175 175 171 1.3% 138 138 138 139 124 1.0% SANDUSKY 24,100 3,013 3,013 3,013 2,937 12.2% 2,286 332 2,618 2,618 2,630 2,355 9.8% SENECA 22,039 1,540 1,540 1,540 1,501 6.8% 1,091 58 1,149 1,149 1,154 1,034 4.7%

The Blade (Morning & Sunday), Toledo, OH, Page #5 Sun Morning Core Newspaper Core Newspaper Cmbd Avg OH’s To t a l To ta l Thu (Mon.-Fri.) State #1-1-09 Individually Other Core Electronic Unique To ta l Avg. Proj. Hshld. Individually Other Core Electronic Unique Tot a l Avg. Proj. Avg. Proj. Hshld. County Estimate Paid. Paid Nwsp. Editions Editions Paid. Pd. Circ.* Cov. Paid. Paid Nwsp. Editions Editions Paid. Pd. Circ.* Pd. Circ.* Cov.

OHIO (Cont’d) WILLIAMS 15,141 1,479 5 1,484 1 1,485 1,447 9.6% 1,041 101 1,142 1 1,143 1,148 1,028 6.8% WOOD 48,808 18,220 18,220 3 18,223 17,569 36.0% 14,193 869 15,062 3 15,065 14,961 13,807 28.3% WYANDOT 8,953 380 380 380 372 4.2% 214 214 214 217 192 2.1% Miscellaneous Counties 215 215 215 107 256 256 256 164 160 TOTAL IN OHIO 122,591 7,397 129,988 17 130,005 124,635 99,556 8,154 107,710 15 107,725 106,573 98,886

All Other 14 14 7 12 12 7 6 #CountyGRAND population TOTAL and occupied household 133,324 estimates 7,397 appearing 140,721 in ABC 32 reports are 140,753obtained from 134,709 The Nielsen Company 108,634 (U.S.), 8,443 Inc. 117,077 Estimates for 29ABC defined 117,106newspaper 115,748 markets 107,321 and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc.

*Arrived at by relating actual gross distribution figures to average paid circulation for the period covered by this report.

3A. DISTRIBUTION IN TOWNS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES, AS WELL AS THE TOTAL ONLY FOR TOWNS RECEIVING LESS THAN 25 COPIES DAILY: Analysis optional and not made.

The Blade (Morning & Sunday), Toledo, OH, Page #6 3B. DISTRIBUTION BY ZIP CODES RECEIVING 25 OR MORE COPIES: SOURCE - U.S. ZIP Code Directory, #1-1-09 The Nielsen Company (U.S.), Inc., See Par. 6B.

Sun Morning Core Newspaper Core Newspaper Cmbd Avg OH’s To tal To tal Thu (Mon.-Fri.) STATE #1-1-09 Individually Other Core Electronic Unique To tal Avg. Proj. Hshld. Individually Other Core Electronic Unique Total Avg. Proj. Avg. Proj. Hshld. ZIP Code Estimate Paid Paid Nwsp. Editions Editions Paid Pd. Circ. Cov. Paid Paid Nwsp. Editions Editions Paid Pd. Circ. Pd. Circ. Cov.

OHIO 43215 Columbus 6,402 14 14 14 13 0.2% 73 73 73 72 67 1.1% 43316 Carey 2,447 166 166 166 159 6.5% 79 79 79 78 72 2.9% 43351 Upper Sandusky 4,135 186 186 186 178 4.3% 116 116 116 115 106 2.6% 43402 Bowling Green 13,758 3,242 3,242 3,242 3,103 22.6% 2,300 30 2,330 2,330 2,303 2,135 15.5% 43403 Bowling Green 1 1 1 1 9 75 84 84 83 77 43406 Bradner 817 98 98 98 94 11.5% 80 80 80 79 73 8.9% 43410 Clyde 3,945 278 278 278 266 6.7% 190 190 190 188 174 4.4%

43412 Curtice 1,928 789 789 789 755 39.2% 684 684 684 676 627 32.5% 43413 Cygnet 718 69 69 69 66 9.2% 46 46 46 45 42 5.9% 43416 Elmore 1,233 435 435 435 416 33.7% 378 378 378 374 346 28.1% 43420 Fremont 12,629 1,618 1,618 1,618 1,549 12.3% 1,199 105 1,304 1,304 1,289 1,195 9.5% 43430 Genoa 1,877 890 890 890 852 45.4% 730 65 795 795 786 729 38.8% 43431 Gibsonburg 1,764 415 415 415 397 22.5% 310 105 415 415 410 380 21.5% 43432 Graytown 495 164 164 164 157 31.7% 152 152 152 150 139 28.1% 43435 Helena 575 64 64 64 61 10.6% 59 59 59 58 54 9.4% 43440 Lakeside- Marblehead 1,986 175 175 175 167 8.4% 138 138 138 136 126 6.3% 43442 Lindsey 401 58 58 58 56 14.0% 47 47 47 46 43 10.7% 43443 Luckey 664 197 197 197 189 28.5% 173 50 223 223 220 204 30.7%

43445 Martin 643 153 153 153 146 22.7% 152 152 152 150 139 21.6% 43447 Millbury 1,378 587 587 587 562 40.8% 527 39 566 566 559 519 37.7% 43449 Oak Harbor 3,482 841 841 841 805 23.1% 692 692 692 684 634 18.2% 43450 Pemberville 1,546 454 454 454 435 28.1% 350 350 350 346 321 20.8% 43451 Portage 486 88 88 88 84 17.3% 60 60 60 59 55 11.3% 43452 Port Clinton 6,095 737 737 1 738 706 11.6% 492 27 519 1 520 514 477 7.8% 43457 Rising Sun 697 103 103 103 99 14.2% 68 68 68 67 62 8.9% 43460 Rossford 2,592 1,418 1,418 1,418 1,357 52.4% 1,206 35 1,241 1,241 1,227 1,137 43.9% 43462 Rudolph 499 51 51 51 49 9.8% 45 45 45 44 41 8.2% 43463 Stony Ridge 130 130 130 124 81 81 81 80 74 43465 Walbridge 2,317 960 960 960 919 39.7% 834 834 834 824 764 33.0%

43466 Wayne 891 173 173 173 166 18.6% 105 105 105 104 96 10.8%

The Blade (Morning & Sunday), Toledo, OH, Page #7 Sun Morning Core Newspaper Core Newspaper Cmbd Avg OH’s To tal To tal Thu (Mon.-Fri.) #1-1-09 Core Core Avg. Proj. Avg. Proj. STATE Individually Other Electronic Unique To tal Avg. Proj. Hshld. Individually Other Electronic Unique Total Hshld. Estimate Nwsp. Nwsp. Pd. Circ. Pd. Circ. ZIP Code Paid Paid Editions Editions Paid Pd. Circ. Cov. Paid Paid Editions Editions Paid Cov.

OHIO (Cont’d)

43468Williston525252505050504946 43469 Woodville 1,241 428 428 428 410 33.0% 349 12 361 361 357 331 26.7% 43502 Archbold 2,800 630 630 630 603 21.5% 541 46 587 587 580 538 19.2% 43504 Berkey 490 225 225 225 215 43.9% 196 196 196 194 180 36.7% 43506 Bryan 6,132 619 619 619 592 9.7% 449 20 469 469 464 430 7.0% 43511 Custar 526 54 54 54 52 9.9% 50 50 50 49 46 8.8% 43512 Defiance 11,475 727 727 727 696 6.1% 660 35 695 695 687 637 5.6% 43515 Delta 3,010 1,066 1,066 1,066 1,020 33.9% 871 20 891 891 881 817 27.1% 43516 Deshler 1,219 180 180 180 172 14.1% 102 102 102 101 93 7.6% 43517 Edgerton 1,391 42 42 42 40 2.9% 36 30 66 66 65 60 4.3%

43518 Edon 1,126 49 49 49 47 4.2% 33 25 58 58 57 53 4.7% 43521 Fayette 1,129 287 287 287 275 24.4% 232 232 232 229 213 18.9% 43522 Grand Rapids 1,646 430 430 430 412 25.0% 325 325 325 321 298 18.1% 43524 Hamler 521 75 75 75 72 13.8% 46 42 88 88 87 81 15.6% 43525 Haskins 174 96 96 96 92 52.9% 70 70 70 69 64 36.8% 43527 Holgate 842 73 73 73 70 8.3% 49 49 49 48 45 5.3% 43528 Holland 6,083 3,580 3,580 3,580 3,426 56.3% 2,772 217 2,989 2,989 2,954 2,739 45.0% 43532 Liberty Center 1,503 404 404 404 387 25.8% 292 20 312 312 308 286 19.0% 43533 Lyons 573 269 269 269 257 44.9% 184 184 184 182 169 29.5% 43534 McClure 674 146 146 146 140 20.8% 91 91 91 90 83 12.3% 43535 Malinta 308 64 64 64 61 19.8% 52 52 52 51 48 15.6%

43537 Maumee 9,964 6,278 6,278 2 6,280 6,010 60.3% 5,514 83 5,597 2 5,599 5,534 5,131 51.5% 43540 Metamora 474 254 254 254 243 51.3% 189 85 274 274 271 251 53.0% 43542 Monclova 749 564 564 564 540 72.1% 523 523 523 517 479 64.0% 43543 Montpelier 3,171 368 368 368 352 11.1% 269 10 279 279 276 256 8.1% 43545 Napoleon 5,724 1,204 1,204 1,204 1,152 20.1% 976 56 1,032 1,032 1,020 946 16.5% 43547 Neapolis 26 26 26 25 26 26 26 26 24 43551 Perrysburg 13,449 7,729 7,729 2 7,731 7,399 55.0% 6,222 80 6,302 2 6,304 6,231 5,777 43.0% 43553Pettisville343434333333333330 43554 Pioneer 1,043 155 155 155 148 14.2% 89 89 89 88 82 7.9% 43557 Stryker 1,096 88 5 93 93 89 8.1% 51 34 85 85 84 78 7.1% 43558 Swanton 5,707 2,320 2,320 2,320 2,220 38.9% 1,771 102 1,873 1,873 1,851 1,716 30.1%

43560 Sylvania 11,106 7,215 7,215 1 7,216 6,906 62.2% 6,146 444 6,590 1 6,591 6,515 6,040 54.4% 43565 Tontogany 30 30 30 29 20 20 20 20 18

The Blade (Morning & Sunday), Toledo, OH, Page #8 43566 Waterville 2,698 1,683 1,683 1,683 1,611 59.7% 1,312 1,312 1,312 1,297 1,202 44.6% 43567 Wauseon 4,996 1,578 1,578 1 1,579 1,511 30.2% 1,142 10 1,152 1,152 1,139 1,056 21.1% 43569 Weston 1,306 193 193 1 194 186 14.2% 134 134 1 135 133 124 9.5% 43570 West Unity 1,285 124 124 1 125 120 9.3% 86 12 98 1 99 98 91 7.1% 43571 Whitehouse 2,480 1,376 1,376 1,376 1,317 53.1% 1,102 85 1,187 1,187 1,173 1,088 43.9% 43604 Toledo 4,964 964 22 986 986 944 19.0% 984 200 1,184 1,184 1,170 1,085 21.9% 43605 Toledo 10,618 3,286 3,286 3,286 3,145 29.6% 2,712 234 2,946 2,946 2,912 2,700 25.4% 43606 Toledo 10,709 4,588 375 4,963 4,963 4,750 44.4% 4,045 547 4,592 4,592 4,539 4,208 39.3% 43607 Toledo 9,782 2,599 2,599 2,599 2,487 25.4% 2,225 127 2,352 2,352 2,325 2,155 22.0%

43608 Toledo 5,985 1,964 10 1,974 1,974 1,889 31.6% 1,832 229 2,061 2,061 2,037 1,889 31.6% 43609 Toledo 9,541 2,838 2,838 2,838 2,716 28.5% 2,192 179 2,371 2,371 2,344 2,173 22.8% 43610 Toledo 2,153 547 547 547 524 24.3% 654 64 718 718 710 658 30.6% 43611 Toledo 8,018 3,737 3,737 3,737 3,577 44.6% 3,190 98 3,288 3,288 3,250 3,013 37.6% 43612 Toledo 12,409 5,346 5,346 5,346 5,116 41.2% 4,335 101 4,436 4,436 4,385 4,065 32.8% 43613 Toledo 13,804 6,854 6,854 2 6,856 6,562 47.5% 5,207 611 5,818 2 5,820 5,753 5,334 38.6% 43614 Toledo 13,462 6,904 10 6,914 6,914 6,617 49.2% 5,636 88 5,724 5,724 5,658 5,246 39.0% 43615 Toledo 17,406 7,074 7,074 1 7,075 6,771 38.9% 5,724 220 5,944 1 5,945 5,876 5,448 31.3% 43616 Oregon 6,599 4,970 4,970 4,970 4,757 72.1% 4,055 135 4,190 4,190 4,141 3,840 58.2% 43617 Toledo 2,961 1,954 1,954 1 1,955 1,871 63.2% 1,678 1,678 1 1,679 1,660 1,539 52.0% 43618 Oregon 1,234 149 149 149 143 11.6% 143 14 157 157 155 144 11.7%

43619 Northwood 2,960 1,820 1,820 1,820 1,742 58.9% 1,403 560 1,963 1,963 1,940 1,799 60.8% 43620 Toledo 2,458 522 522 522 500 20.3% 452 135 587 587 580 538 21.9% 43623 Toledo 8,867 4,813 70 4,883 1 4,884 4,674 52.7% 4,284 390 4,674 1 4,675 4,621 4,284 48.3% 43660 Toledo 216 6,905 7,121 7,121 6,815 263 1,905 2,168 2,168 2,143 1,987 44804 Arcadia 472 29 29 29 28 5.9% 21 10 31 31 31 28 5.9% 44811 Bellevue 5,024 147 147 147 141 2.8% 107 107 107 106 98 2.0% 44815Bettsville444444422828282826 44817 Bloomdale 615 33 33 33 32 5.2% 29 29 29 29 27 4.4% 44830 Fostoria 8,109 989 989 989 947 11.7% 665 24 689 689 681 631 7.8% 44836 Green Springs 998 52 52 52 50 5.0% 14 14 14 14 13 1.3% 44839 Huron 5,251 33 33 33 32 0.6% 12 12 12 12 11 0.2%

44841 Kansas 424 19 19 19 18 4.3% 16 110 126 126 125 115 27.1% 44853 New Riegel 499 27 27 27 26 5.2% 14 14 14 14 13 2.6% 44857 Norwalk 9,298 92 92 92 88 1.0% 66 10 76 76 75 70 0.8% 44870 Sandusky 17,538 127 127 127 122 0.7% 97 97 97 96 89 0.5% 44882 Sycamore 1,131 26 26 26 25 2.2% 17 17 17 17 16 1.4% 44883 Tiffin 11,791 637 637 637 610 5.2% 464 34 498 498 492 456 3.9% 45804 Lima 6,658 20 20 20 19 0.3% 29 29 29 29 27 0.4% 45805 Lima 9,534 32 32 32 31 0.3% 25 25 25 25 23 0.2% 45814 Arlington 1,242 28 28 28 27 2.2% 18 18 18 18 16 1.3% 45817 Bluffton 2,417 82 82 82 78 3.2% 63 63 63 62 58 2.4%

The Blade (Morning & Sunday), Toledo, OH, Page #9 Sun Morning Core Newspaper Core Newspaper Cmbd Avg OH’s To tal To tal Thu (Mon.-Fri.) #1-1-09 Core Core Avg. Proj. Avg. Proj. STATE Individually Other Electronic Unique To tal Avg. Proj. Hshld. Individually Other Electronic Unique Total Hshld. Estimate Nwsp. Nwsp. Pd. Circ. Pd. Circ. ZIP Code Paid Paid Editions Editions Paid Pd. Circ. Cov. Paid Paid Editions Editions Paid Cov.

OHIO (Cont’d)

45840 Findlay 21,997 2,690 2,690 2,690 2,574 11.7% 1,731 125 1,856 1,856 1,834 1,701 7.7% 45856 Leipsic 1,890 51 51 51 49 2.6% 34 34 34 34 31 1.6% 45858 McComb 1,241 81 81 81 78 6.3% 42 42 42 42 38 3.1% 45872 North Baltimore 1,732 248 248 248 237 13.7% 145 145 145 143 133 7.7% 45875 Ottawa 4,100 76 76 76 73 1.8% 62 62 62 61 57 1.4% 45879 Paulding 2,521 133 133 133 127 5.0% 43 43 43 43 39 1.6% 45889 Van Buren 566 38 38 38 36 6.4% 34 34 34 34 31 5.5%

MICHIGAN

48131 Dundee 2,777 178 178 178 170 6.1% 148 148 148 146 136 4.9% 48133 Erie 2,385 544 544 544 521 21.8% 509 509 509 503 466 19.5% 48140 Ida 1,120 148 148 148 142 12.7% 122 122 122 121 112 10.0% 48144 Lambertville 3,814 2,064 2,064 2,064 1,975 51.8% 1,634 1,634 1,634 1,615 1,497 39.3% 48145 La Salle 1,297 103 103 103 99 7.6% 102 102 102 101 93 7.2% 48157 Luna Pier 592 92 92 92 88 14.9% 86 86 86 85 79 13.3% 48161 Monroe 10,232 409 409 1 410 392 3.8% 374 25 399 1 400 395 367 3.6% 48162 Monroe 11,647 317 317 317 303 2.6% 287 50 337 337 333 309 2.7% 48166 Newport 4,438 27 27 27 26 0.6% 29 29 29 29 27 0.6% 48182 Temperance 7,922 3,272 3,272 3,272 3,131 39.5% 2,852 70 2,922 2,922 2,888 2,678 33.8% 48183 Trenton 16,376 39 39 39 37 0.2% 68 68 68 67 62 0.4% Woodhaven 49036 Coldwater 8,906 40 40 40 38 0.4% 22 22 22 22 20 0.2% 49221 Adrian 15,094 630 630 630 603 4.0% 556 20 576 576 569 528 3.5%

49228 Blissfield 2,186 431 431 431 412 18.9% 363 363 363 359 333 15.2% 48230 Brooklyn 6,389 48 48 48 46 0.7% 34 34 34 34 31 0.5% 49232 Camden 1,057 69 69 69 66 6.2% 52 52 52 51 48 4.5% 49238 Deerfield 558 99 99 99 95 17.0% 74 74 74 73 68 12.2% 49242 Hillsdale 5,745 93 93 93 89 1.6% 69 69 69 68 63 1.1% 49247 Hudson 2,273 119 119 119 114 5.0% 69 69 69 68 63 2.8% 49248 Jasper 303 62 62 62 59 19.5% 36 36 36 36 33 10.9% 49253 Manitou Beach 1,261 90 90 90 86 6.8% 62 62 62 61 57 4.5% 49256 Morenci 1,570 160 160 160 153 9.8% 108 108 108 107 99 6.3% 49265 Onstead 1,943 50 50 50 48 2.5% 31 31 31 31 28 1.4% 49266 Osseo 1,142 47 47 47 45 3.9% 34 10 44 44 43 40 3.5%

The Blade (Morning & Sunday), Toledo, OH, Page #10 49267 Ottawa Lake 1,460 594 594 594 568 38.9% 546 85 631 631 624 578 39.6% 49268 Palmyra 442 28 28 28 27 6.1% 24 24 24 24 22 5.0% 49270 Petersburg 2,131 419 419 419 401 18.8% 388 34 422 422 417 387 18.2% 49274 Reading 1,281 73 73 73 70 5.5% 39 39 39 39 36 2.8% 49276 Riga 339 93 93 93 89 26.3% 84 84 84 83 77 22.7% 49286 Tecumseh 5,922 120 120 120 115 1.9% 94 94 94 93 86 1.5% 49288 Waldron 483 41 41 41 39 8.1% 18 18 18 18 16 3.3% Miscellaneous ZIP Codes 677 677 17 694 661 500 500 15 515 506 476 GRAND TOTAL 133,324 7,397 140,721 32 140,753 134,709 108,634 8,443 117,077 29 117,106 115,748 107,321

The Blade (Morning & Sunday), Toledo, OH, Page #11 4. BASIC PRICES: By Home Delivery Single Copy By Mail 52 Wks./1 Yr. 52 Wks./1 Yr. M & S ...... to 07/06/09 ...... $157.04 $341.22 since 07/06/09 ...... 160.68 341.22 M only ...... to 07/06/09 ...... 88.40 75¢ 237.12 since 07/06/09 ...... 91.52 75¢ 237.12 CW (City Weekender)* . . . . to 07/06/09 ...... 128.96 since 07/06/09 ...... 131.04 Thu, Fri, Sat & S ...... to 07/06/09 ...... 126.88 since 07/06/09 ...... 128.96 Thu, Fri, & S ...... to 07/06/09 ...... 115.96 since 07/06/09 ...... 117.52 S only ...... to 07/06/09 ...... 126.36 $2.00 113.36 since 07/06/09 ...... 126.88 2.00 113.36 MOTOR ROUTE: M & S ...... $173.16 M only ...... 104.00 Weekender* ...... 127.92 Thu, Fri, Sat & S ...... 133.12 Thu, Fri, & S ...... 120.64 S only ...... 127.92 *includes Saturday and Sunday issues

5. ANALYSIS OF HOME DELIVERY AND MAIL INDIVIDUALLY PAID CIRCULATION BY PRICE CATEGORY: Newspapers will report subscription circulation above and below 25 percent of basic price. This reporting is only required if more than five percent of a newspaper’s subscription circulation falls into the less than 25 percent of basic price category. This information will not appear in Paragraph 5 of newspaper reports. Instead, the data will be reported in a secure, password-protected area of ABC’s Web site.

6A. ADDITIONAL ANALYSIS OF OTHER PAID CIRCULATION - CORE NEWSPAPER: Morning Cmbd Avg Sun (Mon.-Fri.) Mon Tue Wed Thu Fri Sat Other Paid Circulation - Core Newspaper Educational Programs Newspapers in Education 73 3,447 3,009 4,744 3,097 3,775 2,620 12 Registered College Student Copies (See Par. 6B) 162 224 229 229 247 231 192 85 Employee/Independent Contractor 1,954 1,951 1,950 1,950 1,949 1,952 1,952 1,954 Third Party Sales Hospitals and Nursing Homes - Available for patients/hospital staff 70 70 70 70 70 70 70 70 Social Functions - Available for patrons 6 10 10 10 29 Third Party Sales - Payment made with barter (See Par. 6B) Home Delivered 1,360 School Copies - Available for students 442 438 457 485 446 384 Social Functions - Available for patrons 428 7 39 412 Total Other Paid Circulation - Core Newspaper 4,047 6,147 5,696 7,460 5,858 6,484 5,257 2,562

The Blade (Morning & Sunday), Toledo, OH, Page #12 6B. EXPLANATORY - OTHER: CORE NEWSPAPER: All editions that maintain the same basic identity, contain articles of interest to the general public, appear in the same format and language, and include full ROP advertising. ELECTRONIC EDITION REPLICA: All digital editions that maintain the same basic identity and content as the core newspaper, including all authorized ROP advertising. ELECTRONIC EDITION NON-REPLICA: All digital editions that maintain the same basic identity of the core newspaper but with content that may differ. UNIQUE EDITIONS: All editions that maintain the same basic identity as the core newspaper; contain articles for specific audience seg- ments, may appear in a different format or language, and may contain ROP advertising. NON-PUBLISHING DAYS: No paper was issued on the following regular publishing days: Sun: None. Morning Mon: None. Morning Tue: None. Morning Wed: None. Morning Thu: None. Morning Fri: None. Morning Sat: None. DESCRIPTION OF ELECTRONIC EDITION (See Par. 1): The Electronic Edition (replica) has the same content and advertising as the print edition. The Electronic Edition (replica) is located at www.toledoblade.com. Electronic Editions include the following distribution meth- ods: Home Delivery & Mail and Single Copy Sales. INTERMITTENT SUBSCRIPTIONS (See Par. 1A): The following dates represent incremental circulation served to subscribers who received intermittent subscriptions. The incremental net paid circulation for the issues is as follows: October 5, 2008 (Sunday) 2,661 October 12, 2008 (Sunday) 2,656 October 13, 2008 (Monday) 18,667 October 19, 2008 (Sunday) 2,633 October 26, 2008 (Sunday) 2,625 November 2, 2008 (Sunday) 2,599 November 4, 2008 (Tuesday) 18,471 November 9, 2008 (Sunday) 2,570 November 11, 2008 (Tuesday) 18,359 November 16, 2008 (Sunday) 2,552 November 23, 2008 (Sunday) 2,530 November 29, 2008 (Saturday) 2,531 December 7, 2008 (Sunday) 2,461 December 14, 2008 (Sunday) 2,490 December 21, 2008 (Sunday) 2,475 January 1, 2009 (Thursday) 3,763 January 4, 2009 (Sunday) 2,382 January 11, 2009 (Sunday) 2,370 January 18, 2009 (Sunday) 2,410 January 19, 2009 (Monday) 18,143 January 20, 2009 (Tuesday) 18,143 January 25, 2009 (Sunday) 2,396 February 1, 2009 (Sunday) 2,389 February 8, 2009 (Sunday) 2,395 February 15, 2009 (Sunday) 2,389 February 16, 2009 (Monday) 18,003 February 22, 2009 (Sunday) 2,382 March 1, 2009 (Sunday) 2,384 March 8, 2009 (Sunday) 2,388 March 15, 2009 (Sunday) 2,374 March 17, 2009 (Tuesday) 17,972 March 22, 2009 (Sunday) 2,378 March 29, 2009 (Sunday) 2,376 April 5, 2009 (Sunday) 2,374 April 19, 2009 (Sunday) 2,393 April 26, 2009 (Sunday) 2,408 May 3, 2009 (Sunday) 2,419 May 10, 2009 (Sunday) 2,430 May 17, 2009 (Sunday) 2,437

The Blade (Morning & Sunday), Toledo, OH, Page #13 6B. EXPLANATORY - OTHER: (Continued) May 24, 2009 (Sunday) 2,437 May 25, 2009 (Monday) 19,689 May 31, 2009 (Sunday) 2,428 June 7, 2009 (Sunday) 2,441 June 14, 2009 (Sunday) 2,440 June 21, 2009 (Sunday) 2,433 June 28, 2009 (Sunday) 2,442 July 4, 2009 (Saturday) 9,338 July 5, 2009 (Sunday) 2,424 July 12, 2009 (Sunday) 2,419 July 19, 2009 (Sunday) 2,383 July 26, 2009 (Sunday) 2,395 August 2, 2009 (Sunday) 2,393 August 9, 2009 (Sunday) 2,390 August 16, 2009 (Sunday) 2,387 August 23, 2009 (Sunday) 2,393 August 30, 2009 (Sunday) 2,406 September 6, 2009 (Sunday) 2,428 September 7, 2009 (Monday) 20,123 September 13, 2009 (Sunday) 2,425 September 20, 2009 (Sunday) 2,430 September 27, 2009 (Sunday) 2,408 DAYS OMITTED FROM AVERAGES (See Par. 1A): The following issue(s) has been eliminated from the averages reported in Pars. 1 and 2. The net paid circulation for the issue(s) is as follows: December 22, 2008 (Monday) 96,758 December 23, 2008 (Tuesday) 96,934 December 24, 2008 (Wednesday) 95,784 December 25, 2008 (Thursday) 112,161 December 26, 2008 (Friday) 109,590 December 28, 2008 (Sunday) 129,614 December 29, 2008 (Monday) 95,597 December 30, 2008 (Tuesday) 96,178 December 31, 2008 (Wednesday) 95,725 April 12, 2009 (Sunday) 122,381 REGISTERED COLLEGE STUDENT PROGRAM (See Par. 1A): Included in Educational Programs are copies that were sold to schools for registered students during the fall semester. According to the Office of Admissions and Records at each school, enrollment was as follows: University/College Student Enrollment Bowling Green State University 17,352 The University of Toledo 23,064 MARKET DESCRIPTION: Zone Reporting for this newspaper is defined as: CITY ZONE is: In Ohio - the corporate limits of Toledo, Oregon and Maumee and villages of Harbor View, Holland, Ottawa Hills and Syl- vania plus townships of Jerusalem, Washington, Springfield and Sylvania in LUCAS County; in WOOD County, Northwood Village, township of Perrysburg and cities of Rossford and Perrysburg; and in Lake Township, Walbridge Village plus the balance of 2000 Census Tract 208. In Michigan - in MONROE County, in Bedford Township, census tracts 8333, 8335, 8338, 8339. (CITY ZONE includes, in addition to the city of Toledo, cities of Maumee, Oregon, Perrysburg, plus villages of Harbor View, Holland, Northwood, Ottawa Hills, Rossford, Sylvania, Walbridge and the delimited unincorporated community of Reno Beach in Ohio; and in Mich- igan, in MONROE County, the delimited unincorporated communities of Lambertville and Temperance.) RETAIL TRADING ZONE includes, with exception of City Zone, the following areas: In Ohio - counties of Defiance, Fulton, Hancock, Henry, Lucas, Ottawa, Putnam, Sandusky, Seneca, Williams, Wood and Wyandot; in ERIE County, Bellevue City (Part), in HURON County, Bellevue City (Balance). In Michigan - counties of Lenawee and Monroe; Milan City (Balance) in Washtenaw County.

The Blade (Morning & Sunday), Toledo, OH, Page #14 6B. EXPLANATORY - OTHER: (Continued) CREDIT AND ARREARS ALLOWANCE: Included in Home Delivery and Mail is an average of the following: Retail Trading City Zone Zone All Other Sun 2,610 1,069 14 Cmbd Avg (Mon.-Fri.) & Sat 2,263 878 14 These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or short-term arrears copies served to subscribers whose term has expired. MARKET PENETRATION (See Par. 2): County population and occupied household estimates appearing in ABC reports are obtained from The Nielsen Company (U.S.), Inc. Estimates for ABC defined newspaper markets and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc. THIRD PARTY BARTER SUMMARY (See Par. 6A): Total Copies Value of Barter Description of Sale Barter Good or Service Sold Good/Service Bowling Green State University Home Delivered hockey tickets 8,000 $4,376.00 Jamie Farr tickets 30,000 $16,500.00 Toledo Speedway race tickets 30,000 $14,535.00 School Copies - Available for students Owens Community College tickets 92,408 $6,930.00 Social Functions - Available for Michigan Int. Speedway patrons Campgrounds race tickets 35,200 $19,800.00 Juniper Hills Campground Toledo Speedway race tickets 7,600 $5,161.00 NOVFA Convention Toledo Speedway tickets 2,000 $800.00 PUBLISHER’S RETURN POLICY: Fully Returnable. SINGLE COPY RETURNS POLICY: The allowances for returns, undelivered, leftover and unsold copies for the period covered by this report were found to have been: Retail City Zone Trading Zone All Other Sun 4.0% 6.4% 12.8% Cmbd Avg (Mon.-Fri.) 3.5% 5.3% 7.7% Sat 3.4% 4.9% 8.5%

These percentages are based on the gross figures and have been deducted, leaving paid circulation as shown in Pars. 1 & 2. EDITION ADVERTISING POLICY: National advertising appears in all editions scheduled for the day with the exception of those days when split runs are ordered. Retail advertising appears in all editions scheduled for the day with the exception of Thursday, when advertising may appear in from 1 to 4 zoned editions.

AVERAGE UNPAID DISTRIBUTION: Advertisers & Complimentary, Morning Arrears Agencies Sample, Service Sun 2,172 Cmbd Avg (Mon.-Fri.) 840 Mon 818 Tue 777 Wed 958 Thu 893 Fri 752 Sat 753

The Blade (Morning & Sunday), Toledo, OH, Page #15 6C. AUDIENCE FAX - EXPLANATORY: Print/Online Readership Explanatory: DMA Area: See Individual Publisher’s Statements NDM* Area: See Individual Publisher’s Statements Online Readership and Net Combined Audience reports on the following URL Address(s): ToledoBlade.com

Web Site Usage Explanatory: For Publisher’s Statement period ended September 30, 2009: There was an adjustment of -0.3% to Total Unique Cookies. There was an adjustment of 0.3% to Page Impressions/Views. For Publisher’s Statement period ended March 31, 2009: There was an adjustment of -0.4% to Total Unique Cookies. There was an adjustment -0.2% to Page Impressions/Views. Scope of Verification: We have performed sufficient tests of the readership study (print, online and net unduplicated) to be satisfied that the study was conducted in accord with Audit Bureau of Circulations Reader Profile Standards. These standards can be found at http://www.accessabc.com/pdfs/tele- phonestandards.pdf. Verification of the Web Site Usage data included a review of the domains represented to be associated with the mem- ber newspaper's website and, for server based measurements, such other tests as deemed appropriate to confirm compliance to ABCi definitions and standards. This verification does not include ABC participation in the publisher’s choice of data provider for web site usage statistics nor should it be construed as an endorsement by ABC of the methodology or technologies used by the data providers. Web Site Usage Definitions: Total Unique Cookies: This site employs a cookie-based method for reporting of a Unique. In the absence of a cookie a combination of the IP address and user agent string is used to establish a Unique. All traffic regardless of the originating location (U.S. or international) is included in this total. Also included in this count may be content from co-branded third party vendors as disclosed in the audit report for this site. This method of accounting identifies an unduplicated cookied or identified browser that accessed the Internet content of the site during the measurement period reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Fax Web Site Usage, Total Activity has been made to adjust this number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or locations.) Additionally, identifying non-cookied users by the IP address & user agent string in combination may over or understate the number of individual people due to dynamic IP addressing. Page Impressions/Views: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. In effect, one request by a valid user should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or visible in the user's browser. Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser tem- porarily (for example, during a session) and some are persistent in that they are intended to be retained for longer periods. Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our definition, it is assumed that a "human being" is operating the browser manually and viewing the page. Web Site Usage reports on the following URL Address(s): battle.toledoblade.com toledoblade.monster.com jobview.toledoblade.monster.com www.gadzoo.com/toledoblade/ my.toledoblade.monster.com www.legacy.com/*toledoblade/* toedit.sx.atl.publicus.com www.toledoblade.com toledoblade.com www.yoursourceblade.com toledoblade.hosting.emarketsouth.com

The Blade (Morning & Sunday), Toledo, OH, Page #16 To Members of the Audit Bureau of Circulations: We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with the Bureau’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the total average paid circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average paid circulation. Audit Bureau of Circulations

Phil Frebault, Advertising Director Telephone (419) 724-6280 - FAX (419) 724-6432 P.O. Box 921 Toledo, OH 43697 e-mail: [email protected]

THE BLADE, published by Block Communications, Inc., 541 N. Superior Street, Toledo, OH 43660 The Blade (Morning & Sunday), Toledo, OH, Page #17 - #222207 - 530 - 175 January, 2010 01-3695-0 Copyright © 2010 Audit Bureau of Circulations. All rights reserved. Morning Cmbd Avg Calendar Quarter Ended Sun Days (Mon.-Fri.) Days Mon Days Tue Days Wed Days Thu Days Fri Days Sat Days

December 31, 2005 171,572 131,117 129,438 128,194 126,605 131,045 140,259 142,355 March 31, 2006 164,100 127,469 126,398 125,959 123,143 125,388 136,414 136,999 June 30, 2006 164,723 125,843 127,694 123,845 122,077 123,630 131,968 135,649 September 30, 2006 161,368 120,346 118,807 120,110 117,457 118,630 126,723 133,024 December 31, 2006 156,344 130,469 114,563 141,493 138,536 139,827 117,925 123,296 March 31, 2007 152,491 121,442 114,300 111,751 108,454 137,124 135,581 118,398 June 30, 2007 150,217 119,751 111,897 111,682 109,561 133,152 132,461 117,920 September 30, 2007 149,848 120,536 111,904 111,634 113,017 133,395 132,731 121,298 December 31, 2007 149,073 121,350 115,131 114,792 112,211 134,299 130,611 117,876 March 31, 2008 145,594 118,570 113,776 115,083 108,717 128,462 126,810 114,891 June 30, 2008 146,888 116,989 109,571 111,233 109,538 127,902 126,699 117,590 September 30, 2008 141,508 113,186 107,085 107,239 106,299 123,163 122,602 115,005 December 31, 2008 138,805 12 114,318 58 109,645 11 110,109 11 106,772 12 124,024 12 120,301 12 110,031 13 March 31, 2009 132,579 13 107,475 64 101,713 13 105,409 13 101,496 12 115,066 13 113,230 13 103,783 13 June 30, 2009 131,816 12 101,689 65 95,688 13 96,893 13 96,062 13 110,550 13 109,252 13 102,761 13 September 30, 2009 135,721 13 106,572 66 102,335 13 102,393 13 101,125 14 113,990 13 113,438 13 110,253 13

The Blade (Morning & Sunday), Toledo, OH, Page #18 01-3695-0