SRIMCA - MBA, Uka Tarsadia University

Personal Information Name : Dr. Divya P. Gadaria Qualifications : Ph.D., UGC NET, SLET, PGDRM, MBA (Marketing), BBA (HRM)

Date of Birth : 6th February, 1983 Area of Interest : Service Marketing, Marketing Communication, Consumer Behavior, International Marketing, Behavioral Science Teaching Experience : 12 Years and 6 Month Industrial Experience : 8 Months Current Position : Assistant Professor, Department of Management (SRIMCA) Subject Taught : Strategic Management, Managerial Economics, Principles of Management, Behavioral Science, Time Management, Service Management, Personality Development, Advance Human Resource Management, Consumer Behavior, Brand Management, Service Marketing, Advertising and Sales Promotion, Banking and Insurance, Marketing of Financial Service, International Marketing, Supply Chain Management, Corporate Governance,

Contribution in Research

Research Experience : 12 Years and 6 Months Research Paper Published : 11 Research Paper Presented : 16 Conferences Attended : 08 Seminars Attended : 10 Workshop Attended : 10 Expert Talk Delivered : 08 Consultancy Project : 0

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Details of Seminars, Conferences, Workshop, etc. attended

Sr. Name of Seminars, Conferences, Symposia, Date Place No. Workshop, etc.… IQAC of D.R. Patel & R.B. One day University level Symposium on 1. 29-07-2018 Patel Commerce college and Accountancy, Commerce and Management B.C. Patel BBA College 3 Days Orientation Programme on Gender and Gujarat Institute of Labor Issues Co organized and Co- sponsored 26-03-2018 to Development Research, 2. by GIDR and V.V. Giri National Institute, 28-03-2018 Ahmadabad Noida D.R. Patel & R. B. One Day National Level Seminar under IQAC Commerce College and 3. 04-03-2018 on Innovation in Digital Marketing & Bhaniben C. Patel BBA college, Surat One day National Seminar & Faculty Paper SEMCOM, Sardar Patel 4. Contest on “Trends and Development in 20-02-2018 University, Vallabh Commerce, Management and Technology” Vidyanagar, Anand 3rd National Conference on Contemporary Laxmi Institute of Innovative Strategies in Business Management, Sarigam 5. 03-02-2018 Management, Engineering, Architecture and Social Science UGC Sponsored One Day National Pragati College of Arts and 6. Conference on “Service Industry: Challenges 10-01-2018 Commerce, Mumbai & Opportunities” Faculty of Commerce, A Seminar on enhancing quality education in 7. 22-03-2017 VNSGU, Surat Commerce G.H. Bhakta Management National Conference on ‘Emerging Trends in 8. 3-12-2016 Academy, VNSGU, Surat Global Business Management’ Department of Management, Faculty Development Programme on 9. 10-10-2016 SRIMCA, Uka Tarsadia “Strategic Business Simulation” University Bhagvan Mahavir college of Faculty development programme on ‘Lean and 10. 7-10-2016 Business Administration Six Sigma” One day International Faculty Development Department of Management, 11. Programme on "Effective Teaching 27-08-2016 SRIMCA, Uka Tarsadia Methodology: A Case Approach". University National conference on managing business Laxmi institute of 12. through financial innovation in the globalized 12- 03-2016 Management Laxmi era Vidyapith, Sarigam Anand Institute of National Seminar on "Application 13. 05-03-2016 Management, Anand of ICT for Innovation in Business"

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Department of HR 14. One Day workshop on “Cloud Computing” 17-10-2015 Development, VNSGU, Surat Uka Tarsadia One day workshop on “Women’s Economic 15. st 24-9-2015 University Empowerment: Need of 21 Century Bardoli Shri Ramakrishna Institute of State Level Faculty Development Programme Computer Application and 16. on “E- Content Development for Higher 22-8-2015 Applied Science, Education” Surat BRCM College, Surat One day FDP on ‘Achieving Professional 17. 26-07-2015 Excellence –Success without stress’ Uka Tarsadia One day State level Workshop on Disaster 18. 28-2-2015 University Management Bardoli Natcon2015 on S.R. Luthra Institute of Mgt. “e- Business” Surat 19. 21-2-2015 A One Day National Conference on “e- Business” One Day National Seminar on Uka Tarsadia 20. “Awareness of Poly Cystic Ovary Syndrome 10-01-2015 University (PCOS) in Teenage Girls” Bardoli 24 days Faculty Development Programme on Uka Tarsadia 21. “Presentation Skills – Class Conduct & 15-09-2014 University Command” Bardoli Uka Tarsadia Faculty Development Programme on “Voice 06-01-14 to 20- 22. University Modulation and Speech Therapy” 2-2014 Bardoli Auro University, Surat One-week Faculty development Programme 3 -06- 2013 to 23. on Analytical Techniques for Research 08-06-2013 Ahmedabad Management 24. One day workshop on ‘Compering” 03-02-2012 Association, Ahmedabad

Kadi Sarva 09-05-2011 to 25. Vishwavidyalaya, One Week “Induction Training Program” 13-05-2011 Gandhinagar Shah H.N. Commerce UGC sponsored National seminar on “Youth 26. 24-25-02-2011 College, Valsad & Leadership” UGC Sponsored state level seminar on Shah H.N. Commerce 27. “Integration of ICT in teaching – learning 12-02-2011 College, Valsad process” C.K. Pithawala Institute of National Conference on Innovation 28. 8-9-05-2010 Management, Surat Management and Entrepreneurship Faculty of Business One Day State Level Seminar on “Research 29. 21-03-2010 Administration, Dharmsinh Methodology for College Teachers” & Desai University, Nadiad

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Financial Planning for Individuals and Family”.

Department of Economics National seminar on “Corporate Social 30. 7- 02- 2010 VNSGU, Surat Responsibility” Dolat Usha Institute of Faculty Development Workshop Applied Science & Dhiru 31. 23-01-2010 Sarla Institute of Mgt & Commerce, Valsad Department of Research Workshop on Statistical Analysis using 20- 12-2009 Methodology and 32. Minitab Interdisciplinary Studies in Social Sciences, Surat One day workshop on ‘Faculty Development SPB Udhna College, Surat 33. 10-10-2009 Programme’ Sahiyar Stri Sangathan 34. Laws Related to Women 1-2-10- 2009 Vadodara GoG-AMA Centre for Programme on’ Bank Finance for Export- 35. 28-08-2009 International Trade, AMA, Import’ Ahmadabad UGC sponsored National Conference on Dept of Bus. & Ind.Mgt 26-27-06-2009 36. Infrastructure Development in India: Issues VNSGU, Surat

and Challenges 8th Biennial Conference On “Contemporary 19-03-2009 to 37. EDI, Ahmadabad Issues in Entrepreneurship Research” 21-03-2009 C.K. Pithawala Institute of 38. Workshop on “Effective Business Research” 19-02-2009 Management, Surat

Srimca, Gopal Vidyanagar Five Days workshop on “Innovative Teaching 11-06-2008 to 39. Methodology” 15 -06 - 2008 Srimca, Gopal Vidyanagar “Applied Econometrics & Time Series 14-12-2007 to 40. Analysis” 18-12-2007 Srimca, Gopal Vidyanagar State level workshop on “Project 41. 4-11-2007 Management”, Seminar on “Impact of Technology on Department of Commerce, 42. Business” [Issues, Opportunities, and 7-01- 2007 MS University, Baroda Challenges]

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Details of Paper Presented in Conference-Seminars, etc.

Sr. Title of Research paper Published or Presented at Date Place No. A Study on Contract Workers D.R. Patel & R. Opinion about One Day National Level B. Commerce Implementation of Various Seminar under IQAC College and 1. 04-03-2018 Provisions of contract Labor on Behavioral Training and Bhaniben C. Act at Power Generating Competence Mapping Patel BBA Sector college, Surat D.R. Patel & R. A study on Causes of stress One Day National Level B. Commerce and its Impact on Marketing Seminar under IQAC College and 2. 04-03-2018 Executives of Insurance on Innovation in Digital Bhaniben C. Sector at Surat Marketing Patel BBA college, Surat SEMCOM, One day National Seminar & Citizen’s Attitude towards the Sardar Patel Faculty Paper Contest on social issues advertisement University, 3. “Trends and Development in 20-02-2018 run by the Shah Publicity Vallabh Commerce, Management Surat Vidyanagar, and Technology” Anand 3rd National Conference on “A study on Causes of Stress Contemporary Innovative and Its Impact on the Laxmi Institute Strategies in Business 4. employees working at Shree 03-02-2018 of Management, Management, Engineering, Ramakrishna Export Pvt. Sarigam Architecture and Social Ltd.” Science 3rd National Conference on “Causes of stress and its Contemporary Innovative Laxmi Institute impact on Housewives living Strategies in Business 5. 03-02-2018 of Management, in a joint family at Bardoli Management, Engineering, Sarigam Region. Architecture and Social Science UGC Sponsored One Day Pragati College Customer Satisfaction National Conference on of Arts and 6. towards subway outlets at 10-01-2018 “Service Industry: Commerce, Bardoli Challenges & Opportunities” Mumbai G.H. Bhakta A Study on perceived stress National Conference on Management 7. scale of Bajaj Allianz ‘Emerging Trends in Global 3-12-2016 Academy, Marketing Executives Business Management’ VNSGU, Surat Laxmi institute National conference on “India’s Insurance Industry: of Management managing business through 8. Reforms and Future 12-03-2016 Laxmi financial innovation in the Prospects” Vidyapith, globalized era Sarigam “A Study on use of ITC tools National Seminar on Anand Institute 9. by School Teachers of "Application of ICT for 5-3-2016 of Management, Bardoli City” Innovation in Business" Anand

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Customer Service Failure – A Natcon2015 on S.R. Luthra Major Challenge to E- “e- Business” 10. 21-2-2015 Institute of Mgt. Commerce Business A One Day National Surat Conference on “e-Business” UGC sponsored National Shah H.N. “Building Leadership in a 24/25- 02- 11. seminar on “Youth Commerce Playful Ways” 2011 Leadership” College, Valsad UGC sponsored National Shah H.N. 24/25- 02- 12. “Youth and Initiative” seminar on “Youth Commerce 2011 Leadership” College, Valsad UGC Sponsored state level Shah H.N. “ICT competitive Edge for seminar on “Integration of 13. 12-02-2011 Commerce Teachers” ICT in teaching – learning College, Valsad process” C.K. Pithawala “Leaders for Innovation- National Conference on 08/09-05- Institute of 14. Case study on Aviva Innovation Management and 2011 Management, Insurance” Entrepreneurship Surat UGC sponsored National Dept of Bus. & “Opportunity of Special 26/27-06- Conference on Infrastructure Ind.Mgt 15. Economic Zone in India” 2009 Development in India: VNSGU, Surat

Issues and Challenges UGC sponsored National Dept of Bus. & “Interest Rate a major 26/27-06- Conference on Infrastructure Ind.Mgt 16. challenge face by Indian 2009 Development in India: VNSGU, Surat Banking Industry” Issues and Challenges

Achievement • Delivered lecture to the Board of Directors on “Role of Directors in Cooperative Sectors” at Gandevi Sugar Factory as a part of Swarnim Gujarat Mahotsav organized by Gujarat State Federation of Co-Op. Sugar Factories Ltd., Gandhinagar. • Participated in the intellectual endeavor as a team and win second price in “AD MAD SHOW”. • Participated in the Rotary Inter District Ryla and achieved Rotary Youth Leadership Award 2002. • Achieved certificate of Social Service from Help age India. • Received certificate from Bharuch District Science Association for participation in “VIGNAN PRATIBHA SODH SPARDHA”. • Received training for National Immunization Day for Polio Vaccination Programme from 21- 23 Dec, 2007 and perform the duty. • Participated in various workshops and seminars ay PG, graduate and school level on the various subjects like, Time Management, Leadership, Youth Power, Stress Management etc.,

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Academic Contribution

• Presently working as NSS programme officer of Management unit of university. Managed various social activities under it. • Working as member of committee against sexual harassment at university level. • Working as a project coordinator for MBA and IMBA course. • Anchored state level inter college management event, Biz-Xcellence 2016, hosted by department of management, SRIMCA. • Worked as a chief event coordinator of literary event in youth fest 2015, 2016 -17 organized by Uka Tarsadia University. • Acted as a judge of poster competition youth fest 2015. • Acted judge of classical instrumental solo uthfest 2016. • Conducted workshop on guerrilla marketing for first year students of MBA and IMBA. • Conducted Expert talk on ‘Fundamental duties and responsibilities’ on the occasion of constitution day celebration 26th November, 2016. • Managed and compared University level ‘Role play competition’ organized by women cell UTU. • Perform the Duty of External superintendent of Examiner for university Exam of BCA. • Carried out Examination Duties as examiner of Nov-Oct and April -May 2008 ,2009,2010 ,2011,2012 at VNSGU, Surat • Play the important role in the successful organization of various events At B.V. Patel Institute of Business Management Computer and IT. • Lead the team of students of B.V. Patel Institute of Business Management Computer and IT. For various inter College Sport and Management Competition. • Work as a Sport in Charge for B.V. Patel Institute of Business Management Computer and IT. • Work as a Coordinator of Challenge 2009 and Challenge 2008, Inter college Management Fest. • Given a Seminar for TY B. Pharm, First Year M. Pharm Students, FY BCA and SY BBA Students. • Provide academic counselling to students throughout the year. and keeping track of their progress and performance. • Took remedial classes for the subject Principles of Management. • Has taken lectures in 1-year diploma course in value-based education programme run by value education center. • Conduct English language classes for FYBCA students under the Auspice of SCOPE. • Has closely worked with librarian in the digitalization & automation of library. • Worked as member of Admission Committee and helped in admission procedure. • Conducted short-term certificate course in service management.

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• Organized and manage awareness campaign on AIDS- causes and prevention. • Compered and managed annual sport day for children of Govt. Primary School, Kanai. • Accompanied students during industrial visits and excursion trips. • Helped in the successful organization of various events At B.V. Patel Institute of Business Management Computer and IT. • Conducted orientation session for first year students of BBA, BCA and B.Com. • Prepared script for, cultural function, annual function-2007,2008, welcome function 2007,2008,2010,2011 • Conducted orientation session for parents and grandparents get together at college. • Research guide to TYBBA Marketing specialization students. • Managing the notice boards of institution. • Acted as emcee in various function of college. • Trained students for anchoring in various functions. • Coordinate and conduct faculty teaching development programme organized for staff of Uka Tarsadia University. • Designed and prepared syllabus for the various subjects of Uka Tarsadia University. • Worked as Member of Committee against Sexual Harassment at University level. • Working as Chief coordinator of Equal Opportunity Cell of University.

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