National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
Curriculum Vitae
Brief Profile:
Dr. G. Muruganantham is working as an Associate Professor in Management Studies at National Institute of Technology, Tiruchirappali. He has a blend of experience in corporates such as Cipla Ltd., and DABUR India Ltd and also academic experience with renowned institutes.
His areas of interest in teaching, research and consultancy includes Brand Management, Consumer Behaviour, Marketing and Advertising insights and Quality Management. He has received the best paper awards for presenting his research paper in USA, London, and India. His research works are available at Emerald, Interscience and Taylor and Francis publications. He can be contacted at [email protected].
1. Name : Dr. G. MURUGANANTHAM 2. Designation: Associate Professor 3. Office Address: Department of Management Studies, NIT Trichy. 4. Telephone (Direct) (Optional): 0431 2503714 Telephone : Extn (Optional): Mobile (Optional): 9865175135
5. Email (Primary): [email protected] Email (Secondary): [email protected]
6. Field(s) of Specialization: Marketing and General Management
7. Employment Profile
Job Title Employer From To
Associate Professor Department of Management Studies, May 2007 Till date. National Institute of Technology, Trichy - 620015. Lecturer Sri Muthukumaran Institute of June 2005 May 2007 Technology, Chennai - 600069. Faculty Associate Alagappa Institute of Management, June 2004 June 2005 Alagappa University, Karaikudi - 630004. Sales Officer Dabur India Ltd. New Delhi. Jan 2002 Sep 2003
Management Trainee CIPLA Ltd., Mumbai. June 2000 Dec2001
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National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
8. Academic Qualifications (From Highest Degree to High School):
Examination Board / University Year Division/ Subjects Grade Ph.D Alagappa University, 8 April 2009 - Management Karaikudi NET* UGC - New Delhi June 2005 - Management MBA Alagappa University, May - 2000 I Marketing and Karaikudi General Management
B.Sc. The American College, April -1998 I Chemistry Madurai * All India Level Competitive exam for Lecturership Qualification.
9. Academic/Administrative Responsibilities within the University
Position Faculty/Department/Centre/Institution From To
Associate Dean Institute Development, NIT Trichy November 2015 December 2017
Warden Zircon A Hostel for B.Tech, M.Tech Students December 2010 November 2015
Performance Analysis MBA Department 2013 and 2016 - Committee Chairman Management NIT Trichy 2012 2013 Representative (MR) for Pragyan ISO Certification. Library coordinator MBA Department 2007 2015
Member MBA NIT Trichy 2008 2010 Admission Committee Institute Library NIT Trichy Central library 2009 committee member B-School survey MBA Department 2010 2012 coordinator Member for Plan NIT Trichy 2014 development - Smart Campus Initiative
10. Academic/Administrative Responsibilities outside the University
Position Institution From To
Member Syllabus subcommittee, Anna 2016 University, Chennai Member Board of Studies, Sardar Vallabhai 2013 Patel Textile Institute, Coimbatore Member Board of Studies, Satyabama 2015 University, Chennai. Page 2 of 10
National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
11. Awards, Associateships etc.
Received Four Best paper awards at USA, London, India:
Year Name of the Award Awarding Organization
November 2010 Best Paper Award in the International London College of Management Conference Studies, London. January, 2009 Best in the Session Award Institute for Business and Finance Research, New Jersey, USA. December 2008 Best Paper Award Kalasalingam University, Krishnankoil, Tamilnadu, September 2012 Best Paper Award Anna University, Chennai. September 2012 Best Case Study Award PESIT, Bangalore.
Special Achievement:
Attended the Business Excellence Workshop organized by the Asian Productivity Organization (APO) – Japan, held at Singapore during 17th - 24th October 2012. Only two participants were selected from India.
12. Fellowships
Year of Award Name of the Fellowship Awarding From To Organization (Month/Year) (Month/Year) -
13. Details of Academic Work:
(i) Curriculum Development:
Updated/Revised the curriculum of Strategic Brand Management, Total Quality Management subjects for MBA Course at NIT Trichy.
Developed a study material for the PG Diploma course on Event Management for Algappa University, Karaikudi.
Member - syllabus committee for framing the curricula and syllabi for MBA Programme offered under Affiliated Institutions of Anna University, Chennai.
Case Study published
G. Muruganantham, Sanghvi Neeraj Ajay, V. Janani, and Madana Sashi Kant, Pragyan: An International Techno - Management Festival of NIT Trichy, case study published in case centre (European case clearing house), London, No-514-069-1, 2014.
G. Muruganantham, Sanghvi Neeraj Ajay, V. Janani, and Madana Sashi Kant, Teaching Notes for Pragyan: An International Techno - Management Festival of NIT Trichy, case study published in case centre (European case clearing house), London, No-514-069-8 TN, 2014.
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National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
(ii) Courses taught at Postgraduate and Undergraduate levels
Strategic Brand Management Marketing Management Consumer Behavior Advertising Management Total Quality Management
Business Environment Principles of Management Organisational Structure and Design Training and Development Professional Ethics Macro Economics
(iii)Projects guided at Postgraduate level: Guided 46 MBA Projects.
(iv) Other contribution(s)
Book reviewer for Oxford University Press in Marketing area for Indian adaptation. Book reviewer for Tata McGraw Hill, new release in Marketing areas. Reviewer for the International Journal of Retail & Distribution Management, Emerald Publications. Reviewer for American Journal of Mathematical and Management Sciences.
External Examiner -Management Studies for Anna University, Chennai. External Examiner - Management Studies for Alagappa University, Karaikudi. Member of Board of studies for Sardhar Vallabhai Patel Textile University, Coimbatore.
Doctoral committee member for Ph.D research at Anna University, Guindy, Chennai. Doctoral committee member for Ph.D research at Alagappa University, Karaikudi. Ph.D thesis examiner for SRM University, Sathyabama University, Chennai.
Consultancy/Project Activity:
Carried out a Study to improve the Brand Image of NIT Trichy (Part of Pre-Golden Jubilee activity).
14. Details of Major R&D Projects
Duration Status Title of Project Funding Agency From To Ongoing/ Completed Social cause ICSSR, New Delhi December June 2016 Completed advertisements 2014
15. Number of PhDs guided
Name of the PhD Title of PhD Role(Supervisor/ Co- Year of Scholar Thesis Supervisor) Award Ravi Shankar Bhakat Impulse Buying Supervisor 2014 Behaviour
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National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
16. Participation in Workshops/ Symposia/ Conferences/ Colloquia /Seminars/ Schools etc. (mentioning the role)
Date (s) Title of Activity Level of Role (Participant/ Event Organized Venue Event Speaker/ by (Internation Chairperson, al/ National/ Paper presenter, Local) Any other) 27-30, 11th ISDSI International Paper presenter IIM -Trichy IIM -Trichy December, International 2017 Conference- Interdisciplinary Research at the Global level 2017 International International Paper presenter IIT - Delhi MBA Dept, Conference IIT Delhi Strategies in Volatile and Uncertain Environment November International International Paper presenter Nehru School of Nehru 4th and Conference - Management, School of 5th 2016 Realm of Thiruvilwamala, Management Management in Kerala Kerala Bhagavad Gita 3-5 International International Participant International Le Meridien September Advertising Advertising Hotel, 2015 Association Association Cochin (IAA) Silver Jubilee Summit 08-09 TEQIP National Participant IIT Delhi MBA Dept, August, Workshop on IIT Delhi 2015 Branding and Corporate Communications 28-29, Conclave on Local Participant NIT Trichy BARN April 2015 Academic Reforms 23-26 MDP on National Participant IRMA, Anand, MDP Hall, March Developing Gujarat IRMA, 2016 Leadership Skills 2-6 Self-Awareness National Participant IIT Madras IIT Madras June, 2014 and Higher Goals in Education 18 June Faculty National Participant UGC-Academic ASC, 2012 to 14 Orientation Staff College, Shimla July 2012 Programme Himachal Pradesh University, Shimla
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National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
17-21 Business International Participant Asian Star Hotel at October Excellence Productivity Singapore 2011 Workshop Organisation- Japan at Singapore. 4-5 World Marketing International Participant All India Star Hotel at February Congress Management New Delhi 2011 Association (AIMA), New Delhi 20-23, 7th AIMS International Paper presenter IIM Bangalore IIM December International Bangalore 2009 Conference
5-6, International International Paper presenter IIT Kharagpur IIT September Conference on Kharagpur 2009 ‘Convergence of Corporate Governance 7 - 8, Marketing in the International Paper presenter IIM, Kozhikode IIM, January age of Kozhikode 2006 Convergence 9-11, Sixth International Paper presenter IIM, Indore IIM, Indore August International 2005 Conference on Operations and Quantitative Management
17. Workshops/ Symposia/ Conferences/ Colloquia/Seminars Organized (as Chairman/ Organizing Secretary/ Convenor / Co-Convenor)
Title of Activity Level of Event Date (s) Role Venue (International/ National/ Local) TEQIP-II Sponsored National 8th-13th Co-ordinator along NIT Trichy Workshop On Business August 2016 with Intelligence Dr. E. Sivasankar, Assistant Professor, CSE Dept. Employability Skill National 9-10 October Co-ordinator NIT Trichy Enhancement Programme 2015
TEQIP Sponsored One Day Local 22, January Co-ordinator along NIT Trichy Workshop on Training, 2015 with Dr.K.R. Placement and Balasubramanian, Page 6 of 10
National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
Entrepreneurship Assistant Awareness Programme Professor, Mechanical Dept Faculty Development National 10th - 11th Co-ordinator NIT Trichy Programme October 2013 National Level Conference National 20 February Co-ordinator NIT Trichy on Recent Trends in 2013 Marketing
18. Invited Talks delivered
Topic Date Inviting Organization
Benchmarking concepts for 12 August 2016 BHEL, Trichy. Middle and Top level executives, EDP by NIT T. Introduction to Business 10 August 2016 TEQIP-II workshop at NIT Trichy Intelligence Business Intelligence by CSE, Dept. Brand Positioning and Brand 08 September 2016 HallMark Business School, Trichy. building
Strength and Opportunity 10 Saturday, October 2015 Skill Enhancement Programme, NIT Identification Trichy
Idea Generation Techniques 22 January 2015 TEQIP Sponsored One Day to Potential Entrepreneurs Workshop on Training, Placement and Entrepreneurship Awareness Programme by Mech Dept. Resource person for ICSSR 11 June 2013 Algappa University, Karaikudi. workshop, Research Methods for Marketing Effective Teaching 10 and 11 October 2013 FDP on Effective Teaching Techniques Techniques, NIT Trichy Quality practices in India 21 October 2011 Business Excellence work shop organized by APO at Singapore. Motivational aspects to March 2013 Bon-Secours College, Thanjavur Students
Marketing opportunities and 10 November 2010 London College of Management Challenges in India’ studies, Harrow, London
Quality Management to January 2009 TNPL-Karur Middle level executives MDP by NIT T
19. Membership of Learned Societies
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National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
Type of Membership (Ordinary Organization Membership No. with Member/ Honorary Member / Life date Member ) Ordinary Member All India Management Association
20. Academic Foreign Visits
Country Duration of Visit Programme
USA 5 Days To present a paper in the International Conference London 4 Days To present a paper in the International Conference Singapore 7 Days Participated in the Business Excellence Workshop organized by the Asian Productivity Organization (APO), Japan. Only two participants were selected from India. AbuDhabi 3 Days To present a paper in the International Conference Russia 3 Days To present a paper in the International Conference
21. Publications (A) Refereed Research Journals:
Author(s) Title of Paper Journal Volume Page Year Impact (No.) numbers Factor of the Journal (Optional) Muruganantham.G, Application of Journal of Total 27 1-21 2016 1.21 Vinodh, Arun, ISM for Quality Ramesh analysing Management barriers to TQM and Business in the Excellence. automotive Taylor and sector Francis Publisher Muruganantham.G The Indian International 2(4) 293-311 2013 Consumer’s Journal of Social Attitude Entrepreneurship towards Green and Innovation, Products Muruganantham. G An Empirical International 3 1-17 2013 3.42 and Ravi Shankar Study of Journal of Bhakat Impulse Buying Online Behavior in Marketing Online Bookstores Page 8 of 10
National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
Muruganantham. G A Review of International 5(3) 2013 0.76, and Ravi Shankar Impulse Buying Journal of Bhakat Behavior Marketing 55 Studies, Citations Muruganantham.G Celebrity International 3(4) 386-400 2009 and Endorsement - Journal of Kaliyamoorthy.S A Competitive Value Chain Tool for Brand Management Positioning Muruganantham.G Role of Indian Journal of 20-25 2006 0.147 and Celebrities in Marketing Kaliyamoorthy.S Two Wheeler Advertisements
(B) Conferences/Workshops/Symposia Proceedings
Author(s) Title of Title of the Page Conference Venue Year Abstract/ Proceedings numbers Theme Paper Muruganantham, Ravi Effect of The 11th 166-180 Trends in The Institute Of 2013 Shankar Bhakat, K. Inflation on Eurasia Business and Economics, Priyadharshini, (SCI Indian Business And Economics Ekaterinburg, Indexed - Consumer’s Economics Conference full Purchase Society Russia paper) Intention Conference Muruganantham and Study of Emerging 61-67 International Banaras Hindu 2012 Ravi Shankar Bhakat Impulse Buying Marketing Conference on University, in Apparel Store Paradigms, Marketing Varanasi. Excel India Paradigms in Publishers Emerging Economies, Muruganantham. G Factors 4th IIMA 291-295 Marketing in IIM-A 2011 and Himanshu Influencing Conference on Emerging Sharma Brand Loyalty Marketing in Economics towards Emerging Deodorants Economics Muruganantham.G Study on 5S Strategic 241-246 Quality Central 2010 Quality Quality Management University, practices in Management” Hyderabad. Indian Excel Books, Companies Muruganantham.G Consumerism Consumer 40-43 Consumer Kalasalingam 2008 and Radhakrishnan, and the Indian Protection and Protection and University, Consumer Welfare by Welfare Krishnan Koil. Snams Books Muruganantham.G Celebrity Redefining 278-287 Redefining IMT, 2008 and Kaliyamoorthy.S, Endorsement in Business Business Ghaziabad Brand Horizons by Horizons Positioning Macmillan Muruganantham.G Knowledge Productivity 313-322 Productivity IIT Delhi 2005 and Kaliyamoorthy.S, Management - And Quality, and Quality The Challenge by Tata Research of The Day Mcgraw-Hill
(C) Books & Monographs Page 9 of 10
National Institute of Technology, Tiruchirappalli: Performa for CV of Faculty/ Staff Members
Author(s) Title of Book/Monograph Name of Year of ISSN/ISBN Publishers Publication Number Muruganantham.G Marketing Dynamics (Ed) Aruna 2013 9789381790939 Publications, Chennai Muruganantham. Convergence of Corporate Cygnus 2009 8190774123 G and Kameshwar Governance Norms Publisher, Rao Kolkata
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