JULY/AUGUST 2019

www.PublicGaming.com Mobilizing Andreas a defense Kötter, CEO, Westdeutsche against illegal Lotterie iLottery

Connecting with Stakeholders

Lynne Roiter, CEO, Loto-Québec

Aligning Strengths to Serve Customers and Players Renato Ascoli and IGT Executive Team

PLUS: • Sustainability = Diversity, Inclusion & WILL • Evgeniy Vlasenko, MSL in • EL Congress Antwerp 2019 Minimize Risk. Verify Security. Assure Integrity.

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© 2019 IGT Global Solutions Corporation. The trademarks used herein are owned by IGT or its affiliates, may not be used without permission, gaminglabs.com/lottery Tested. Proven. Trusted. and where indicated with a ®, are registered in the U.S. IGT is committed to socially responsible gaming. Our business solutions empower customers to choose parameters and practices that become the foundation of their Responsible Gaming programs. JULY/AUGUST 2019 INSIDE Publisher & Chief Executive Officer 18 Paul Jason [email protected] President Susan Jason [email protected] Honored Founders PUBLIC GAMING INTERVIEWSDoris & Duane Burke Contact Information T: +425.449.3000 F: +206.374.2600 12 For email address changes, Evgeniysubscription requests and requests to be placed on 22 our e-Newsletter distribution Vlasenkolist, contact: Vice President,[email protected] MSL LLC, Ukraine 20 PGRI, Inc. 218 Main Street, #203 INTERVIEWS Kirkland, WA 98033 PublicGaming.com 12 State Lotteries Mobilize 22 IGT: AligningUPDATE Strengths on MSLSubscriptions Lottery in Ukraine: A study in overcoming to Defend the Interests to Serve Customers Annual Public Gaming of their Stakeholders and Players International magazine adversity in a marketsubscription rates: disrupted by political & economic turmoil. Andreas Kötter, Renato Ascoli, Chief Executive Officer, United States: $145 USD Chief Executive Officer, Canada & Mexico: $160 USD Westdeutsche North America PGRI Introduction: All other countries: $225 USD Lotterie GmbH & Co. OHG Wendy Montgomery, Chair of the Illegal Lotteries and Senior VicePaul President, Jason Global visited with Mr. Vlasenko at the EL Congress in Antwerp to get an update on the progress made over the last Betting Committee, World Lottery Brand, Marketing,three years and since our last discussion.Public Gaming Association (WLA) Communications International Magazine Dallas Orchard,Ukraine is the largest countryPublished in Europe six times by land a year mass, and and has a population of 43 million. MSL is the state lottery Senior Viceoperator President inand Ukraine. Chief It wasdistributed launched to in readers 1970 allto aroundraise funds for the development of sports in the Soviet Union. That 18 Loto-Québec Product Officer,mission Gaming changed when the Ukrainethe world. became Electronic independent version is in 1991. MSL was originally an abbreviation for “Molod Marco Tasso, Annual Report Sportloto”, but is now the brande-mailed name. and is also available on Lynne Roiter, Senior Vice President, Global our news website: Manufacturing and North President and After Ukraine gained independencePublicGaming.com. in 1991, there was a period of time when government regulatory structures were not Chief Executive Officer American Operationsfully intact. There were no regulations and private operators were free to start lotteries, sell tickets and take in money, then 33 Interviewsclose from without the paying out prizes. Public trust in lotteries was destroyed. In the year 2000, a regulatory system was imple- 20 Update on MSL mented. Even so, and even JULY/AUGUSTthough MSL always2019 operated with integrity, the entire industry was tainted and it was very Volume 46, Issue 4 Lottery in Ukraineby EL Congress in difficult for MSL to reestablish©2019 publicall rights trust reserved. and confidence. But they succeeded, step by step, in re-establishing consumer POLALEvgeniy Vlasenko, Antwerp, Belgium Vice President, MSL LLC, Ukraine confidence that its operationsPublic are Gamingtotally Researchtransparent Institute and prize monies are paid out promptly and the games always operated with integrity. The cISSN: business 1042-1912 of lottery relies not just on the confidence of the consumer. Retail and advertising partners also need to be confident that the time and resources allocated to lottery will generate a positive ROI for them, and that the lottery operator will be a good business partner in every way.

4 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 Before the political and military turbulence which began in 2014, when Russia annexed and turned eastern Ukraine into a war zone, the market was growing considerably. MSL sales were increasing at an annual rate of 50-80% between 2010 and 2013. Total revenue in 2013 was over 2.5 billion UAH (approx. $150 million euro today but twice that before the devaluation of the Ukrainian currency in 2015). Among classic lotteries, ranks first at 30% of revenues, scratch cards second at 24% and growing fast, and Lotto third at 6%. Sports-betting and toto is 40% and is the fastest growing category. Only 18% of the population in Ukraine plays the lottery at least once a year. That compares to 70% in the UK. Illegal online is vast. There are more than 270 sites accessible to the Ukrainian customers. They are not properly regulated or taxed. 95% of MSL’s sales are at land-based stores. Transitioning from a state-owned economy to a capitalist system is a big transition. It is not just a matter of installing modern business practices and models. The cultural adaptation as well as economic and logistical transformation is not so easily accomplished. Of course, Ukraine is over twenty five years into the process. The cultural transformation has largely been accomplished and so now it is largely a matter of executing on fundamental business plans to develop new games, categories and distribution channels. NASPL 2019 Evgeniy Vlasenko has led MSL since 2011.

Paul Jason: How have things changed pressure from non-licensed operators, machines, but they deliver all the same SEPTEMBER 17-21 since our last interview of September especially in the online world. Specifically functionality and player experience – so, Hosted by the Arkansas Scholarship Lottery 2016? to the Ukraine is that in addition to in reality they are slot machines, which unlicensed operators on the internet, non- are illegal. And because the lottery market Evgeniy Vlasenko: We live in a licensed outlets that offer VLT-like games has been contracting over the last 5 years challenging and dynamic world. European are mushrooming in brick and mortar in Ukraine under the pressure of non- markets of traditional lotteries are under venues. They may not be classified as slot Continued on page 44 REGISTRATION NOW OPEN!

20 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 21 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 10 FEATURES 42 Dreamtouch Smart: The Largest Ticket Capacity in the Smartest Size 10 Women’s Initiative INTRALOT in Lottery Leadership (WILL) and Preview of 46 House of Experts: PGRI Lottery Expo NYC Powering the World’s Lottery Revenues

28 Women in Leadership: Scientific Games Corporation Doing the right thing is 58 Dick Clark’s Good for Thethe shift Bottom has made anLine, impact. Lotteries can choose the tech and services that suit New Year’s Rockin’ Eve: for Organizationaltheir needs and, Culture, by extension, directly 41 for CSR, addressand for the needsBrand of their end users. Excitement Grows for Without the added footprint of duplicate First POWERBALL Image or overlapping features, Lee Stuart, lotteries are free to focus on the most THE NEXT LEVEL Millionaire of the Year as impactful elements of their sportsbook. Management Consultant and Sports betting is the next big thing in the Lotteries Launch IGT’s award-winning editorial contributorThis deconstruction for PGRI of the one-size-fi ts- U.S. gaming industry, and stakeholders-- Promotions GameTouch™ 20. from supplier to lottery to consumer—are all strategy means customers across chomping at the bit to capitalize on what the gaming and lottery industry can Recognized for global is e ectively a new entertainment space. better serve sports betting fans with 30 Keeping Lotteries in By opening up and building product based innovation with the specifi c, tailored features. Operators on player preferences and a constant who are open to the growth and DEPARTMENTS Motion with MOMENTUM feedback loop, the industry can set a new Lottery Product innovation opportunities can make Scientific Games Corporation standard for sports betting excellence of the Year Award, the most of the new market while while shaping the gaming channel into a remaining future-focused and ready perfect fi t for the expanding U.S. market. 12th Annual International for the continuous evolution of positively 8 From the Publisher 38 Sports Betting:disruptive technology. Paul Jason Gaming Awards, 2019 An Open Opportunity Keith O’Loughlin, 51 Pulse of the Industry Senior Vice President, Synopsis of Recent Industry Sportsbook & Platforms, News Scientific Games Corp. 41 The World Post-PASPA: Re-Drawing the Map of Sports Betting Lee Stuart, Management Consultant and editorial contributor for PGRI

46 38 We Made It Compact

PUBLIC GAMING © 2019 Scientifi c Games Corporation. All Rights Reserved. PUBLIC DAILY NEWS DIGEST So You Can Expand GAMINGGAMING PGSubscribeRI To Our VisitPGRI Our Family Of Websites Free Digital Newsletters Enlarge your retail footprint with IGT’s compact, cashless-enabled Receive our FREE daily newslet- vending machine – custom-designed to expand the PublicGaming.com industry news & information ters, published 5 times a week GameTouch™ 20 opportunities to introduce lottery sales to more retail self-service areas. PGRITalks.com videos of conference presentations to bring you the latest breaking news in the global lottery industry. PublicGaming.org PGRI conference information E-mail: [email protected] Optimized for a fast and easy user experience. Sells draw-based games PGRIDigitalLibrary.com magazine archive of past issues with “add to Daily Digest list” in and provides 20 bins to accommodate the widest portfolio of instant the subject line. PGRIDirectory.com listing of lotteries and vendors tickets in this vending format. PGRIAwards.com Showcase of industry honorees recognized by the Lottery Industry Hall of Fame, PGRI Lifetime Achievement Award, Sharp Award for Good Causes, Lottery Industry Statesman and Stateswoman Award, Rebecca Hargrove Mentorship Award, Collaboration Award © 2019 IGT. The trademarks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors. IGT is committed to socially responsible gaming. IGT’s award-winning GameTouch™ 20. Recognized for global innovation with the Lottery Product of the Year Award, 12th Annual International Gaming Awards, 2019

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© 2019 IGT. The trademarks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors. IGT is committed to socially responsible gaming. From the Publisher t’s human nature to feel like our own much to be proud of and should stretch to us to request to be on our e-newsletter problems, our personality, our life make sure our stakeholders understand that. distribution list. It’s free, and it’s not used situations are unique. Likewise, we for anything other than to send our industry Ifeel our gaming and consumer culture, our We are trying to connect with our colleagues e-newsletter three times a week. political environment, the priorities of our all around the world by participating in stakeholders, etc. are unique. And of course, their regional events as we are able. We We hope to see you all at the upcoming they are to an extent. Evgeniy Vlasenko hope this will enhance the perspective we events: is the vice president of MSL, the Ukraine bring to you. It’s not so much about being • NASPL Professional Development lottery, and, to be sure, the circumstances “global” as it is about being relevant to Seminar, July 22-26, Phoeniz, AZ. in the Ukraine probably are quite different each one of you, our readers. We look for Visit NASPL.org for more info. from almost anywhere in the world (see the common threads and how different • PGRI Lottery Expo: Mark your interview page 20). More interesting, though, experiences, and different ways of responding calendars for October 28 to 30. is to consider the commonalities, how the to challenges and opportunities, might PGRI Lottery Expo will be held most fundamental issues our industry faces open our eyes to new and different ways at the Park Lane Hotel on Central are universal throughout the world. The of understanding our own businesses and Park South in New York City. See intrusion of secondary bet-on-the-outcome circumstances. There are five regional lottery PublicGaming.org for complete of lotteries, for instance, affects jurisdictions associations – NASPL (North America), information - hotel reservations, stretching from Europe to Canada to EL (Europe), APLA (Asia-Pacific), Cibelae conference registration and program Australia. Presently, the U.S. does seem (Latin America), and African Lotteries. Last updates. to be effectively preventing this secondary year we participated in the APLA conference • Women’s Initiative in Lottery “synthetic” lottery model from disrupting in Singapore as well as EL Industry Days Leadership (WILL) session October its market-place. But even in the U.S., we in Prague and NASPL Cleveland and 30, led by lottery directors and need to be sensitive to the profound impacts NASPL Professional Development Seminar special keynote speaker and that operators who exploit loopholes in in Orlando. This year there was WLA/EL sponsored by Scientific Games regulatory laws have on us now, and especially Marketing Seminar London, EL “Success Corp. And launching the first in the future. The ingenuity and resources of Chance” Congress in Antwerp, and then scholarship funded by the Jumbo of these operators when it comes to evading in early July we participated in the African Interactive WILL grant. See page10 the laws is abundant. And the disruption Lotteries Association Congress in Casablanca. for more info but also visit www. wrought by these operators has nothing This issue includes interviews done at the WomenInLotteryLeadership.com to do with “innovation” any more than Al EL Congress in late May (including Messrs. for complete info. Capone could be described as an innovator Kötter and Vlasenko and ten others beginning in the distribution of alcohol. As Andreas on page 33). A review of the African Kötter, the chair of the illegal lotteries and Lotteries event will be in the next issue. betting committee for the WLA, explains, the global community needs to recognize The challenge to improve business process and our commonalities and work together to performance is a never-ending opportunity. Paul Jason, Publisher combat these threats to our common interests, IGT’s enterprise-wide integration began years Public Gaming International Magazine and defend the interests of the stakeholders ago. Our visit to the IGT Game Design throughout the world who depend on lottery and Manufacturing headquarters brought us funding. This industry absolutely depends inside the tent at an auspicious juncture when on the integrity of regulatory structures to an ambitious vision is transforming into a enforce the rule of law. That applies to all of concrete reality. Thank you to Renato Ascoli, us. Wendy Montgomery, Dallas Orchard, and Marco Tasso for sharing the insights and Government-lotteries throughout the world future-plans gleaned from their journey. are dedicated to serving good causes and protecting the interests of society. But doesn’t We also want to thank Scientific Games it seem like that fact is not always appreciated and INTRALOT and all our advertisers and by the general media, the public, or even our editorial contributors for their invaluable stakeholders? I want to thank Lynne Roiter contributions! These genuine thought- for allowing me to share her Annual Report leadership pieces help us optimize our Message which is such a great example of how potential as we prepare for the future. These we can communicate our accomplishments are exciting times indeed! and clarify our mission. Of course, there is much to be proud of when it comes to the Keep up with us on a daily basis at our news performance of Loto-Québec. But we all have website www.PublicGaming.com. E-mail

8 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 LINKED

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© 2019 Scienti c Games Corporation. All Rights Reserved. PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 © 2019 Scienti c Games Corporation. All Rights Reserved. Women’s Initiative in Lottery Leadership (WILL) And Preview of PGRI Lottery Expo NYC

Women’s Initiative in Lottery Introducing the first WILL player-base and benefits retailers: Land- Leadership (WILL) Scholarship Grant: based retail sales grow because of iLottery growth. We have started a tradition of holding a Thank you to JUMBO Interactive for Charlie McIntyre, Executive Director, WILL session on the afternoon of the second generously funding the WILL Scholarship New Hampshire: Unpacking the U.S. day of PGRI conferences. Thank you to program with a $50,000 grant. The first DoJ posture towards iLottery and sports- IGT for sponsoring the WILL session at recipient will receive an all-expense-paid betting. iLottery as key to a sustainable PGRI SMART-Tech Florida last February, trip including round-trip airfare and hotel success pathway forward. and to Lottery Directors/CEO’s Rebecca to attend the WILL session in NYC on the Presentations and Panel Discussion includ- Hargrove (TN), Gretchen Corbin (GA), afternoon of October 30. Additionally - ing the directors of sports-betting states to Sue van der Merwe (Tabcorp Lotteries, hotel, breakfasts, lunches are all paid for the provide update on progress and glimpse Australia), May Scheve Reardon (MO), recipient to attend Lottery Expo on October into the future Lynne Roiter (Quebec), Sarah Taylor 29 and 30 as well. The first recipient of the Presentations and Panel discussion on Re- (IN), and Keynote Speaker Ann Simmons WILL Scholarship Grant will be announced tail Modernization which continues to be Nicholson, for leading a wonderful afternoon on September 9. the surest pathway to lottery success. Lots that was both inspiring and enlightening. of opportunity for improvement, and lots The next WILL session will be held … And Preview of PGRI of solutions to make it happen. the afternoon of Wednesday October Lottery Expo NYC EL Congress Antwerp May 30 to immediately follow the PGRI Visit www.PublicGaming.org for complete Lottery Expo event at the Park Lane information including registration, hotel 26-29, 2019 Hotel in New York City. Sponsor Sci- accomodations, and program updates. We had the great pleasure of participat- entific Games Corp., Rebecca Hargrove October 28, 29, 30 ing in this event a few weeks ago. The EL and colleagues are planning a very special Open Night Reception Monday Oct. 28 Congress is a conference and trade show event, including Keynote Speaker Frances Receptions and conference sessions Tues- that is held every other year, this year in Fragos Townsend. Ms. Townsend is day and Weds, Oct. 29 and 30 Antwerp, Belgium. Europe is a more ma- the former Homeland Security Advisor WILL (Women’s Initiative in Lottery ture gaming, gambling, and lottery market, to United States President George W. Bush, Leadership) afternoon of Weds Oct. 30 with many if not most government-autho- serving from 2004-2007. She has also Lunch on TU and WE rized lotteries operating in all the different served as Deputy Assistant to the President The Fabulous Park Lane NYC Hotel on game categories like sports-betting and and Deputy National Security Advisor for Central Park South, New York City all varieties of distribution channels like Combating Terrorism. In 2008, Ms. Keynote Speakers: the internet. Opportunities, challenges, Townsend joined CNN as a contributor, then Drew Svitko Executive Director, Penn- regulatory issues and such that eventually moved to CBS where she is now a national sylvania Lottery: Why iLottery expands manifest everywhere in the world tend security analyst and political commenta- to appear first in the European markets. tor on TV. Ms. Townsend is also president That’s what makes this event so interesting of the Counter Extremism Project. We look and forward-looking. An example of these forward to an exciting session! issues can be seen in the interview with Andreas Kötter which begins on page 12. PGRI interviewed industry leaders and those video-recordings are posted to PGRI- talks.com. Excerpts from those interviews are on four pages beginning on page 33.

10 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 PUBLIC GAMING INTERVIEWS

Andreas Kötter Chief Executive Officer, Westdeutsche Lotterie GmbH & Co. OHG (WestLotto) Chair of the Illegal Lotteries and Betting Committee for the World Lottery Association (WLA) Mobilizing State Lotteries to Defend the Interests of their Stakeholders even if that group is a worthy charitable PGRI Introduction: cause. We must demonstrate that the Andreas Kötter delivered the keynote presentation, How to protect against illegal application of monopoly practices to lottery iLotteries, at PGRI SMART-Tech conference in Fort Lauderdale, Florida. Go to gaming is necessary to protect the health PGRItalks.com to see the video-recording of this talk to get the full understand- and well-being of the consumer by reducing ing for how illegal iLottery operators got their start, how they captured millions addiction and harmful behaviours.

of customers operating illegally before now attempting to convert this customer How have regulations been modified to base over to the legally licensed and regulated sector. We met at the EL Congress allow for the operation of Social Welfare Antwerp to discuss how the distributional landscape is changing faster than (also called “Society”) lotteries? regulators can keep up with, how the traditional state lottery operator can adapt, and the once and future impact of illegal iLottery operators. A. Kötter: WestLotto as well as the fifteen other lottery operators in Germany, are the exclusive operators within the borders Paul Jason: Why has it been such exist ten years ago. Without modernizing of their own federal state-jurisdiction of a challenge to create a regulatory gambling regulation nationally as well large jackpot lotteries that may exceed framework in Germany that meets the as intensifying the exchange between € 2 million. The regulator decided that requirements of the EU and German regulators internationally, the different the games with larger jackpots should federal laws? Shouldn’t all EU member legislative bodies will continue establishing be operated only by the state operator to states have the authority to determine rules for their own jurisdiction that may not ensure integrity and minimize problem regulatory policy? be helpful cross-border. gaming. In contrast to this, Social Welfare lotteries are granted license to operate the One of the foundational principles of the Andreas Kötter: The trends towards lower jackpot games that must not exceed European Union is that all EU member liberalization create complications € 2 millions as long as they contribute states agree to a system of free-markets and for regulators and challenges for state to good causes and comply with other open cross-border competition. For that authorized lotteries which rely on restrictions, including a fixed percentage of reason, German and EU law in principle enforcement of laws that protect the revenues that can be paid back in prizes to prohibit restraint of trade and monopoly consumer and the stability of the market- the players. practices. Because of the ancillary public place. The games-of-chance market-place is policy objective of minimizing social costs being disrupted by a wide variety of factors. Does this system work well for the and harm to the consumer, an exception Consumer shopping behaviour and player stakeholders of WestLotto? to this rule was made for gambling tastes and preferences are changing as new amongst others, allowing member states games and options for how and where to A. Kötter: to determine their own regulatory policy Germany has a very long play are proliferating across the globe and for gambling and lottery. But there are history with “Aktion Mensch” and across jurisdictional boundaries. There constraints to how this exception may “Fernsehlotterie”, its two major Social is genuine innovation to the games and be applied. Monopolistic practices must Welfare lotteries, which account for more channels of distribution. And there are the serve the interests of society, protect the than 10% of the revenue that the state illegal operators who steal IP and brand- consumer and preserve Public Order, lotteries do. That may seem like a large marks and call their actions “innovation.” and not be used as a means to channel percentage, but that is the result of many Rules and even definitions need to be economic benefit to a particular group, updated to address issues that did not even Continued on page 14

12 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 PUBLIC GAMING INTERVIEWS

Andreas Kötter Chief Executive Officer, Westdeutsche Lotterie GmbH & Co. OHG (WestLotto) Chair of the Illegal Lotteries and Betting Committee for the World Lottery Association (WLA) Mobilizing State Lotteries to Defend the Interests of their Stakeholders even if that group is a worthy charitable PGRI Introduction: cause. We must demonstrate that the Andreas Kötter delivered the keynote presentation, How to protect against illegal application of monopoly practices to lottery iLotteries, at PGRI SMART-Tech conference in Fort Lauderdale, Florida. Go to gaming is necessary to protect the health PGRItalks.com to see the video-recording of this talk to get the full understand- and well-being of the consumer by reducing ing for how illegal iLottery operators got their start, how they captured millions addiction and harmful behaviours. of customers operating illegally before now attempting to convert this customer How have regulations been modified to base over to the legally licensed and regulated sector. We met at the EL Congress allow for the operation of Social Welfare Antwerp to discuss how the distributional landscape is changing faster than (also called “Society”) lotteries? regulators can keep up with, how the traditional state lottery operator can adapt, and the once and future impact of illegal iLottery operators. A. Kötter: WestLotto as well as the fifteen other lottery operators in Germany, are the exclusive operators within the borders Paul Jason: Why has it been such exist ten years ago. Without modernizing of their own federal state-jurisdiction of a challenge to create a regulatory gambling regulation nationally as well large jackpot lotteries that may exceed framework in Germany that meets the as intensifying the exchange between € 2 million. The regulator decided that requirements of the EU and German regulators internationally, the different the games with larger jackpots should federal laws? Shouldn’t all EU member legislative bodies will continue establishing be operated only by the state operator to states have the authority to determine rules for their own jurisdiction that may not ensure integrity and minimize problem regulatory policy? be helpful cross-border. gaming. In contrast to this, Social Welfare lotteries are granted license to operate the One of the foundational principles of the Andreas Kötter: The trends towards lower jackpot games that must not exceed European Union is that all EU member liberalization create complications € 2 millions as long as they contribute states agree to a system of free-markets and for regulators and challenges for state to good causes and comply with other open cross-border competition. For that authorized lotteries which rely on restrictions, including a fixed percentage of reason, German and EU law in principle enforcement of laws that protect the revenues that can be paid back in prizes to prohibit restraint of trade and monopoly consumer and the stability of the market- the players. practices. Because of the ancillary public place. The games-of-chance market-place is policy objective of minimizing social costs being disrupted by a wide variety of factors. Does this system work well for the and harm to the consumer, an exception Consumer shopping behaviour and player stakeholders of WestLotto? to this rule was made for gambling tastes and preferences are changing as new amongst others, allowing member states games and options for how and where to A. Kötter: to determine their own regulatory policy Germany has a very long play are proliferating across the globe and for gambling and lottery. But there are history with “Aktion Mensch” and across jurisdictional boundaries. There constraints to how this exception may “Fernsehlotterie”, its two major Social is genuine innovation to the games and be applied. Monopolistic practices must Welfare lotteries, which account for more channels of distribution. And there are the serve the interests of society, protect the than 10% of the revenue that the state illegal operators who steal IP and brand- consumer and preserve Public Order, lotteries do. That may seem like a large marks and call their actions “innovation.” and not be used as a means to channel percentage, but that is the result of many Rules and even definitions need to be economic benefit to a particular group, updated to address issues that did not even Continued on page 14

12 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 Andreas Kötter from page 12 Lottery in principle is less dangerous to border sales” and “illegal” and “iLottery”. cause addictive and harmful play from a We agreed on a multi-state treaty that decades of co-existence between monopoly responsible gaming perspective than most established terms and conditions for a wide lotteries like WestLotto and Social Welfare other games-of-chance categories which variety of games, not only lotteries. The lotteries which are legally licensed to offer have more flexibility when it comes to Interstate Treaty proscribes how the games- smaller jackpot games. advertising and marketing. Restricting our of-chance market-place is to be regulated ability to advertise and promote Lottery and is now binding because it has been Are Social Welfare lotteries subject to just smooths a path for other games-of- signed by all sixteen heads of the states. the same advertising and marketing chance categories to increase market-share. This Treaty is in effect until 30 June 2021. restrictions as the official state lotteries? We respectfully submit that society is The states still have autonomy over some aspects of the regulations?

A. Kötter: Yes, of course. The Interstate Treaty addresses those matters which affect all of us in similar ways, and which we are all in agreement on how they should be addressed. We are all in agreement, for instance, that the rule of law should be enforced everywhere, and that if the law requires a license to operate, then unlicensed operators should be prevented from doing business. We are all in agreement that rules placing more restrictions on advertising of lottery products than other gaming products should be changed to be more logical and aligned with the goals of protecting the consumer from harm and addictive © FK/PH play. On the other hand, the public policy priorities of the sixteen states differ in many “It is not the government policy to better served by channeling the consumer ways, and the regulatory structure will to less addictive or harmful games like support illegals. But it may be the differ accordingly. The Interstate Treaty Lottery than driving the consumer over to allows for these differences. For instance, unintended consequence of the more harmful games. But we also respect some states decided to authorize their state restrictions placed on legally licensed the authority of regulators to make that lottery to sell scratch cards online, while decision. operators. Illegals are increasing their others did not. market share because they operate Has the intrusion of “bet-on-the- Gray market operators seem to be outcome-of-lottery” operators like with fewer advertising and marketing confused over the meaning of “illegal.” and Tipp 24 caused regulators restrictions and pay less in taxes, to reconsider those restrictions? After A. Kötter: First, in countries where it is enabling them to spend more on all, these gray-area operators violate illegal to operate without a license then, those advertising restrictions, hijacking advertising.” by definition, the operator is illegal if they revenues from legally licensed operators do not have a license. Second, they need to and the good causes they support in be licensed to operate in every jurisdiction A. Kötter: No they are not. Social Welfare Germany. where they operate. Illegals want to be lotteries are granted more freedom in classified as “legal” if they operate legally advertising. For example, they are allowed A. Kötter: Regulatory authority over in one jurisdiction, even if they operate to advertise the good causes they raise this issue resides with each individual illegally in other jurisdictions. We consider money for. state, not at the federal level. The sixteen them at least to be illegal if they operate German states realize, though, that it is illegally anywhere, means without the Insofar as the official state operator in everyone’s interest to work together locally required license. exists solely to serve good causes and to combat unlicensed activities like protect the consumer, can we hope that the bet-on-the-outcome-of-the-lottery But what about the aspect in which those restrictions might someday be model. We all realize that we need to illegals do not have to comply with any amended to allow for some flexibility to have one agreement to get the basic rules, of it because they operate outside of the promote the large jackpot games? guidelines, and principles to be as precise jurisdictional borders. The restrictions and detailed as possible, and for those to placed on the legal operators effectively be applied consistently throughout all A. Kötter: Of course, we do hope for channels consumers over to the illegals. sixteen states. There can be no ambiguities Why is that a good policy? that, and we ask for that. We agree that in the definitions of things like “cross- Continued on page 16

14 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 ABACUS and TOSHIBA working together to provide the gateway of choice connecting lotteries to the BIG BOX retailers

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The Abacus and Toshiba lottery solution is easy to deploy. Based on the NASPL API it will enable retailers to sell lottery products through Toshiba POS systems. Combining Abacus’s lottery experience and Toshiba’s #1 grocery POS market share in North America*, this is a game changing development in the lottery industry . abacus LOTTERYEVERYWHERE.COM

*Source: RBR London, June 2018. RBR defines Grocery to include Supermarkets, Hypermarkets, Convenience Stores, and Drug Stores. Andreas Kötter from page 14

A. Kötter: Exactly. It is not the government digital world has created complications What can be done to stop illegal iLottery? policy to support illegals. But it may be the when it comes to controlling cross-border unintended consequence of the restrictions commerce and advertising. A. Kötter: Currently, we have filed 45 legal placed on legally licensed operators. Illegals actions against illegal operators. But while are increasing their market share because Now, operators like Zeal Networks and this is being litigated, illegal operators are they operate with fewer advertising and Lottoland are attempting to re-shape their spending as much on advertising to capture marketing restrictions and pay less in business model to be accepted in the the online market in Germany than the taxes, enabling them to spend more on legally licensed, regulated sector. state authorized lotteries spend altogether advertising. And since their operation itself on advertising. Together, the state lotteries is not even legal, they might not comply A. Kötter: Tipp24, which is now a division spend just over € 80 million to advertise with Responsible Gaming requirements of Zeal Networks, got its start in Germany all our products for all the land-based and that legal operators comply with. There is as an online re-seller of lottery tickets. all channels of distribution. The illegals no requirement for them to avoid overly They operated legally, purchasing the spend the same amount but with all their aggressive appeals to gamble. lottery ticket from the authorized state resources focused on the online players. operator. Then, the online selling of lottery Combine that with the fact that they hardly Isn’t it the case that Germany is culturally products was changed in 2008. Tipp24 pay taxes or contribute the same as state and politically even more committed than moved to London and implemented the lotteries to good causes in the consumption most to idealistic principles of freedom first bet-on-the-outcome-of-the-lottery country, so they can offer bonuses and of the internet as well as free-market model. The millions of customers who were other enticements to attract new players. competition? So tactics successfully buying from them when they were selling The result is that illegal operators now have applied in other jurisdictions, like IP the legally authorized product could see a bigger market-share of the online channel blocking, are more difficult to get no difference in the way the product was than legal operators. approved in Germany? packaged and sold and so continue to buy from them even today. Zeal Networks And they are further leveraging their brand A. Kötter: In addition to that, the German has now assembled a family of online system of jurisprudence, our court system, companies, some of which operate with adheres to rigid procedural standards that legal license and others which operate in serve a very good purpose but can lengthen at least some jurisdictions without proper “Our concern is not so much about the time it takes to litigate a case. local license. Zeal Networks now bought the biggest German reseller and announced short-term financial impacts on So, by the time you win in court, the to transfer the clients of Tipp24 back into the business as in the long-term the legal system. This is a big success for illegals will have figured out a different sustainability of regulatory models that way to evade enforcement and continue all stakeholders and may result in the to go about their business.? conversion of millions of illegally acquired protect the consumer as well as the customers into legally authorized revenue stability of the markets. It is challenging streams. A. Kötter: Or they close down their entity Lottoland started its bet-on-lottery because our adversaries disrupt the in Gibraltar and move to Malta. Or vice operation in 2013 and is still acting without versa. Or move to a jurisdiction that has market-place not with innovation but a local license in the German market. We even fewer regulatory requirements and with tactics that exploit loopholes in hope that our efforts will also lead them even lower taxes. It is difficult, but we are into a legal system in Germany. laws and regulations.” making progress, one step at a time. The

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andand their their operating operating assets assets by by developing developing InIn thisthis asas inin allall aspects of business, wewe needneed toto thethe consumer.consumer. Of Of course course we we expect expect the the rule of law to be enforced over against those a aB2B B2B strategy strategy in in addition addition to to their their B2C B2C toto keepkeep thethe consumerconsumer at the center ofof ourour rule of law to be enforced over against those who violate it, and will fight to defend business.business. Of Of course, course, the the increased increased volume volume attention.attention. OurOur concern is not so much who violate it, and will fight to defend our IP, the integrity of our brand, and the furtherfurther enhances enhances their their liquidity, liquidity, increases increases aboutabout short-termshort-term financial impacts onon thethe our IP, the integrity of our brand, and the interests of our stakeholders. But we need to cash-flowcash-flow to to fund fund prizeprize payoutspayouts andand businessbusiness asas in the long-term sustainability interests of our stakeholders. But we need to drive innovation to make sure the products reducereduce insurance insurance costs, costs, thereby thereby increasing increasing ofof regulatoryregulatory models that protect the drive innovation to make sure the products we create continue to delight the players, profitabilityprofitability and and the the funds funds to to expandexpand consumerconsumer asas well as the stability of thethe we create continue to delight the players, market-share even faster. markets.markets. It is challenging because our andand makemake them them available available in in all all the the different different market-share even faster. ways, through all the channels, that the adversariesadversaries disrupt the market-place notnot ways, through all the channels, that the modern consumer expects. We need to hold YouYou are are chair chair of of the the Illegal Illegal Lotteries Lotteries and and withwith innovationinnovation but with tactics that exploitexploit modern consumer expects. We need to hold ourselves accountable to the same metrics Betting Committee for the World Lottery loopholesloopholes inin lawslaws and regulations. TheThe goodgood ourselves accountable to the same metrics Betting Committee for the World Lottery that measure performance as other business Association. What is the global outlook on newsnews isis thatthat our goals are genuinely alignedaligned that measure performance as other business Association. What is the global outlook on sectors do. For instance, if we see that only illegal lotteries? withwith thethe state and the general public toto sectors do. For instance, if we see that only illegal lotteries? 10% of our revenues come from the online defenddefend thethe interests of society, protect thethe 10% of our revenues come from the online channel, we can probably know that our A. Kötter: consumer, and support worthy causes. But channel, we can probably know that our A. Kötter: TheThe problemproblem ofof combattingcombatting consumer, and support worthy causes. But methods of online sales can be improved illegal lotteries is global. It is cross-border thethe mandatemandate toto make our voices heardheard isis methods of online sales can be improved illegal lotteries is global. It is cross-border more urgent than ever because there is no toto meetmeet a a higher higher standard standard of of consumer consumer andand affects affects everyone everyone everywhere.everywhere. ThatThat more urgent than ever because there is no expectations. is why the WLA has taken up the job of endend toto thethe ingenuityingenuity of illegals and theirtheir expectations. is why the WLA has taken up the job of ability to find new ways to evade the laws. tryingtrying to to support support its its members members in in their their ability to find new ways to evade the laws. In the end, no amount of regulatory own efforts. The first step is to build In the end, no amount of regulatory own efforts. The first step is to build The bet-on-the-outcome-of-the-lottery protectionprotection can can replace replace the the need need to to create create awareness and understanding of the nature The bet-on-the-outcome-of-the-lottery games that players love, make them awareness and understanding of the nature is an especially egregious example of no games that players love, make them of the problem, the implications it has is an especially egregious example of no available to play on all the new trade-styles of the problem, the implications it has innovation, just a theft of the Lottery’s available to play on all the new trade-styles for traditional authorized lotteries, and innovation, just a theft of the Lottery’s and channels of distribution, and exceed for traditional authorized lotteries, and intellectual property. and channels of distribution, and exceed the need to protect the interests of our intellectual property. consumer expectations in every category of the need to protect the interests of our consumer expectations in every category of stakeholders. performance. stakeholders. A. Kötter: We are the ones who are performance. A. Kötter: We are the ones who are innovating and creating new products, new innovatingservices, new and ways creating to deliver new moreproducts, value new services, new ways to deliver more value PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 17 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 17 Loto-Québec Annual Report Message Lynne Roiter, President and Chief Executive Officer

or a fourth year in a row, we achieved gross and net revenue growth, thanks to the good performance of all of our businesses and tight control over expenses. In fact, our Ftotal sales were up $ 84.9 million (+ 3.1%) when compared to preceding year. Our consolidated net income surpassed last year’s by $ 72.7 million (+ 5.4%); is $ 147.4 million more (+ 11.7%) than our budget target. For their part, our total expenses were down $ 22.0 million (-2.3%) compared to 2017-2018 which themselves were in lower than the preceding year. The lottery sector had a remarkable year, mainly because of the record number of Lotto-Max jackpots but instant lotteries also continued to grow, as did our event betting. The sector also obtained good results, notably thanks to the success of the different thematics allowing visitors to enjoy our entertainment offer in a variety of ways. Our site, lotoquebec. com, continued its growth, posting revenues 23.2% higher when compared to the ing, maintained a responsible marketing have in our and gaming halls. They previous year. In 2017-2018, we developed approach and continued to improve the way allow visitors to entertain themselves in a portal facilitating navigation between our we do business to foster convergence, agility multiple ways, be it at one of our restaurants different product lines - whether it’s lottery and efficiency. or bars, attending a show or taking advantage games event betting or casino - which has of our diverse game offering. A customer centric year greatly contributed to this growth, thus In ongoing aim to answer customer increasing our market share. As for the VLT We have once again made many winners in needs, we also launched products introducing sector, it presents a fairly stable income. all of our gaming sectors. We paid a record out of the ordinary features, including the The lottery video network in bars, however, of 129 prizes of $1 million or more in the Box Bingo, which combines a board games showed a slight decline. This is more pro- lottery sector. The lottery payment centers in with lotteries. lovers are not left nounced in the areas where we have removed our 4 casinos and 2 gaming halls received an out, with landing of new initiatives, like the video lottery machines (VLTs). The gaming increasing number of winners, which shows Live Casino. This allows you to play table halls on the other hand, saw an increase. that they enjoy this local service. games online and chat in real time with live It should be noted that new accounting A full year of festivities has been planned dealers. We have also launched games standards changed the presentation of our to celebrate the 25th anniversary of the on the site lotoquebec.com. financial statements for lotteries, bingo and Casino de Montréal, our first casino, which To renew the customer base in the bingo Kinzo. The prizes awarded are now deducted opened on October 9, 1993. Customers market, we set up a bingo pilot project elec- from sales, as was already the case for casinos were entitled to several surprises as thanks tronic, bingo +. Offered in four bingo halls, and video lotteries; this does not affect gross for their loyalty. We also adapted some of it promotes socialization and proposes new profit or net income. Figures from previous our products to meet the expectations of forms of Entertainment. It is to be noting years have been adjusted to for comparison consumers; the image of certain lotteries, that all bingo profits go to the benefit of none purposes. including Winner for Life, has been updated for profit organizations. The pursuit of and our event-betting offer has been We have infused entertainment into our improved. a winning strategy sponsorship program by providing festival- Entertainment put forward goers with fun experiences. We have also To achieve these good results, we continued maintained our partnerships with players the approach from our 2017-2020 strategic Several initiatives have helped to accentuate in the fields of video games and innova- plan. We remained customer centric, intensi- our positioning focused on entertainment. tion. An always for us, a constant priority in fied our gaming-entertainment position- Among those are the thematic activities we Continued on page 37

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PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 PUBLIC GAMING INTERVIEW UPDATE on MSL Lottery in Ukraine A study in overcoming adversity in a market disrupted by politicalPUBLIC & economic GAMING INTERVIEWSturmoil. By Evgeniy Vlasenko Vice President,Evgeniy MSL, LLC, Ukraine PGRI Introduction: Paul Jason visited with Mr. Vlasenko at the EL CongressVlasenko in Antwerp to get an update on Vice President, MSL LLC, Ukraine the progress made over the last three years since our last discussion.

Paul Jason: How have things Ukraine is the largest country in Europe by land mass, and has a population of 43 mil- changed since our last interview lion. UPDATE MSL is the state onlottery MSLoperator in Lottery Ukraine. It was in launched Ukraine: in 1970 to raise A studyof September in overcoming 2016? funds for the development of sports in the Soviet Union. That mission changed when the Evgeniy Vlasenko: We live in a challenging Ukraine became independent in 1991. MSL was originally an abbreviation for “Molod adversity in a market disrupted by politicaland dynamic& economic world. European markets turmoil. of Sportloto”, but is now the brand name. traditional lotteries are under pressure from AfterPGRI Ukraine Introduction: gained independence in 1991, there was a period of time when govern- non-licensed operators, especially in the ment regulatoryPaul Jason structures visited werewith not Mr. fully Vlasenko intact. There at the ELwere Congressno regulations in Antwerp and private to get an onlineupdate world. on the Specifically progress made to the over Ukraine the lastis operators were free to start lotteries, sell tickets and take in money, then close without three years since our last discussion. that in addition to unlicensed operators on paying out prizes. Public trust in lotteries was destroyed. In the year 2000, a regulatory Ukraine is the largest country in Europe by land mass, and has a population ofthe 43 internet, million. non-licensed MSL is the outlets state lotterythat offer system was implemented. Even so, and even though MSL always operated with integrity, VLT-like games are mushrooming in brick operator in Ukraine. It was launched in 1970 to raise funds for the development of sports in the Soviet Union. That the entire industry was tainted and it was very difficult for MSL to reestablish public and mortar venues. They may not be clas- trust andmission confidence. changed But when they succeeded,the Ukraine step becameby step, inindependent re-establishing in consumer 1991. MSL confi- was originallysified as slotan abbreviationmachines, but forthey “Molod deliver all dence Sportloto”,that its operations but is are now totally the transparentbrand name. and prize monies are paid out promptly the same functionality and player experience and theAfter games Ukraine always operatedgained independencewith integrity. Thein 1991, business there of lotterywas a reliesperiod not of just time on when government– so, in reality regulatory they are slot structures machines, were which not the confidencefully intact. of the There consumer. were Retail no regulations and advertising and partners private also operators need to bewere confident free to startare lotteries, illegal. And sell becausetickets theand lotterytake in market money, then that theclose time without and resources paying allocated out prizes. to lottery Public will generatetrust in a lotteries positive ROIwas fordestroyed. them, and In the hasyear been 2000, contracting a regulatory over the system last 5 was years imple in - that themented. lottery operator Even so, will and be aeven good though business MSL partner always in every operated way. with integrity, the entireUkraine industry under wasthe pressuretainted ofand non-licensed it was very Beforedifficult the political for andMSL militaryto reestablish turbulence public which trust began and in confidence.2014, when Russia But they succeeded,gambling, step bywe step, have into spendre-establishing more and moreconsumer annexed Crimea and turned eastern Ukraine into a war zone, the market was growing of our limited resources, and time and confidence that its operations are totally transparent and prize monies are paideffort, out promptlynot for development and the games of the always market considerably.operated MSL with sales integrity. were increasing The atbusiness an annual of lottery rate of 50-80%relies not between just on 2010 the confidence of the consumer. Retail and advertising and 2013. Total revenue in 2013 was over 2.5 billion UAH (approx. $150 million but to protect the business and defend the partners also need to be confident that the time and resources allocated to lottery will generate a positive ROI for them, and euro today but twice that before the devaluation of the Ukrainian currency in 2015). principles which the WLA and EL member Amongthat classic the lotteries, bingo lottery operator ranks will first be at a 30%good ofbusiness revenues, partner scratch cardsin every second way. at 24% lotteries stand for.

and growingBefore fast,the andpolitical Lotto andthird military at 6%. Sports-betting turbulence which and toto began is 40% in and2014, is the when fast- RussiaHave annexed Russian Crimea intrusions and turned and eastern est growingUkraine category. into a Only war 18% zone, of the the marketpopulation was in growingUkraine playsconsiderably. the lottery atMSL least sales wereinterference increasing at with an annual Ukraine rate dimin- of 50-80% once abetween year. That 2010 compares and 2013. to 70% Total in the revenue UK. Illegal in 2013 online was gambling over 2.5 is billionvast. There UAH (approx.ished $150 over million the last euro three today years? but twice that are morebefore than the 270 devaluation sites accessible of to the the Ukrainian Ukrainian customers. currency inThey 2015). are not Among properly classic lotteries, bingo ranks first at 30% of revenues, E. Vlasenko: The Crimea peninsula was regulatedscratch or taxed. cards second at 24% and growing fast, and Lotto third at 6%. Sports-bettingannexed and by and toto is is still 40% occupied and is by the Russia, fastest 95%growing of MSL’s category. sales are at Only land-based 18% of stores. the populationTransitioning in from Ukraine a state-owned plays the econ- lottery at andleast some once Eastern a year. Ukraine That comparesterritories toare 70% in omy tothe a capitalist UK. Illegal system onlineis a big gamblingtransition. isIt vast.is not Therejust a matter are moreof installing than 270 modern sites accessiblestill occupied.to the Ukrainian There is customers.no active warfare They are businessnot practices properly and regulated models. The or taxed. cultural adaptation as well as economic and logistical that is reported in the international press, transformation95% of MSL’s is not so sales easily are accomplished. at land-based Of course,stores. UkraineTransitioning is over twenty from afive state-owned years buteconomy people to continue a capitalist to die system on the is front a big into thetransition. process. The It iscultural not just transformation a matter of hasinstalling largely been modern accomplished business and practices so now and models.line. So, Theunfortunately, cultural veryadaptation little has as well as it is largely a matter of executing on fundamental business plans to develop new games, economic and logistical transformation is not so easily accomplished. Of course,changed. Ukraine In isaddition, over twenty trade fivewars continueyears into categories and distribution channels. which create new economic challenges the process. The cultural transformation has largely been accomplished and so now it is largely a matter of executing on Evgeniy Vlasenko has led MSL since 2011. for everyone. The additional risks posed fundamental business plans to develop new games, categories and distribution bychannels. trade wars and unrest interfere with NASPL 2019 Evgeniy Vlasenko has led MSL since 2011. investment into the economy including the lottery sector. Continued on page 45 Paul Jason: How have things changed pressure from non-licensed operators, machines, but they deliver all the same SEPTEMBER 17-21 since our last interview of September especially in the online world. Specifically 20 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 functionality and player experience – so, Hosted by the Arkansas Scholarship Lottery 2016? to the Ukraine is that in addition to in reality they are slot machines, which unlicensed operators on the internet, non- are illegal. And because the lottery market Evgeniy Vlasenko: We live in a licensed outlets that offer VLT-like games has been contracting over the last 5 years challenging and dynamic world. European are mushrooming in brick and mortar in Ukraine under the pressure of non- markets of traditional lotteries are under venues. They may not be classified as slot Continued on page 44 REGISTRATION NOW OPEN!

20 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 21 NASPL 2019 SEPTEMBER 17-21 Hosted by the Arkansas Scholarship Lottery

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do not have the regulatory environment Paul Jason: You’ve mechanical reels – as the future of casino leveraging them to differentiate their casino to respond more quickly to changes in to offer this yet. We’re helping to drive all mentioned gaming, had held a proprietary lead in the floors and maximize the ROI of their IGT the market. The more we as a company the convergence in international markets, players as a marketplace, and we were being told we’d investments. For example, Station Casinos are prepared to respond to the trends with lotteries expanding product lines and primary focus. lost that lead. recently ran two, enterprise-wide player and changes, the more we can support deploying VLTs as new ways to engage How much do This was the introduction to my new promotions through our systems technology customers in meeting those same demands. players in lottery. We expect that trend to fundamental player role as head of IGT Gaming, and it was and they were so pleased with the results continue, and as it does, it becomes even tastes and prefer- not the feedback I had hoped for. We that they elected to mention them on the more important for our company to be ences vary across immediately designed the plan to turn company’s quarterly earnings call. Together, integrated. Since joining IGT a year ago, gaming segments the business around by going back to the GTECH and IGT central systems technol- I’ve taken on a global role in bringing globally? basics – first by enlisting guidance from ogy create a powerful combination. And our lottery and gaming marketing teams customers and players, then executing a plan our work is never done. We are adding new together to ensure synergy across IGT Renato Ascoli: features to differentiate us even further. For Knowing the to restore IGT’s reputation for being the communications, and, just as importantly, market leader. We applied a principal that instance, mobile is now integrated and is to better support customers with their own player is the key to becoming a big part of the land-based casino creating great games I call being “rationally inefficient,” and that marketing and roll-outs as needed. involves spending extra time and resources gaming player experience. We offer gaming and also to forging customers mobile integration through Paul Jason: How do you integrate all these innovative pathways in the beta-test mode prior to launch. We positive and the negative feedback. We learn implemented a disciplined program with IGT’s Cardless Connect®, a revolutionary different functional areas? and solutions that Bluetooth payment solution that allows meet the needs of the operator, the vendor, from both, and we especially appreciate uncompromising metrics, which had to be Renato Ascoli: players’ smartphones to become their loyalty We’re still evolving and will the retailer, and the player. Being in all guidance and constructive criticism on ways met prior to launching a new game or new always pursue continuous improvement, to improve or enhance the value we deliver. cabinet. If the product didn’t succeed in real- card. Players simply tap their phone to any game categories and all regulated gaming gaming machine to card-in. And for lottery, but we’re very excited about the juncture markets around the world gives IGT a world market assessment, it was sent back to Cari Blomquist demonstrates the Hex Breaker game on we’ve reached today. The first step in our At many of these events, customers see our our award-winning PlaySpot™ interactive, the CrystalCurve cabinet. Hex Breaker is one of many unique perspective on player behavior. the studios to be re-worked and re-tested. games created in IGT’s Core Studio that introduces facilities, visit with the teams who make tethered wagering solution enables play on journey was to impose discipline and Take questions such as, Why do I play? or innovative game mechanics to add an exciting twist structure to the organization. it all happen, and get a true feeling for the Paul Jason: And what are the results over a mobile device while meeting legislative and entertain players in a new way. Why do I buy a ticket? What happens if I the past three years? energy and passion of IGT people and our requirements in jurisdictions that prohibit Importantly, this approach extends to the Dallas Orchard: We have implemented win? How do I want to be rewarded? What workplace culture. We make ourselves ac- Renato Ascoli: I am pleased to say that online sales and play. role we can play in increasing sustain- processes that enable more effective func- factors might incline me to play again? countable and transparent, and I think our we’ve made meaningful progress in many The important thing is that we have ability within and beyond the industry. tioning of a newly combined multi-billion- What is the cadence or rhythm that we customers really enjoy getting to know our of our product segments. In core video transformed our relationship with gaming Just as the radical focus on quality control dollar enterprise. After four years, gaming might try to create that would complement teams on a more personal basis. We strive to for example, our games routinely appear customers. They have seen our commitment proved to be the right path, so too is IGT’s product development is now a highly the player’s impulses? always exceed our customers’ expectations, on the monthly Eilers-Fantini reports in to doing it right, to taking all the right steps genuine embrace of social responsibility, efficient, streamlined process that facilitates As we look across the different gaming and our guiding light is the consumer, leading positions, and the same is true of to produce and deliver what they asked for. diversity and inclusion, and sustainability. collaboration between all our design studios sectors, there are certainly many commonali- because if the products and services we our Megatower and CrystalCurve cabinets. Among many recent advances, the Reno on four continents. Global communication Paul Jason: It seems like such a challenge ties to these behavioral dynamics. Crossover provide excite and delight players, we know Our Scarab game, for example, held the chapter of WIN with IGT – our Women’s is dynamic, and collaboration is much for an organization to create a foundation is also happening in the B2B marketplace, we are fulfilling our mission. #1 position in the Eilers-Fantini reports for Inclusion Network – launched in April easier because we all think of the outcomes for this kind of open-minded problem in the way that games are delivered to the several consecutive months – something that of this year, and the Las Vegas chapter of as being owned by the player. It’s the focus Paul Jason: In a sense, then, operators, solving and integration. consumer. For instance, IGT was awarded just was not happening a few years ago. the group, launched in 2018, was recently on the player that unlocks the potential players, and retailers are all a part of your the opportunity to deliver sports betting Renato Ascoli: We want everyone to named “Diverse & Inclusive Team of the of each individual in each of the regional product development team? Also, IGT has also been awarded many of in Rhode Island, and we believe that the have a clear picture of what it means to Year” by Women in Gaming. Five years studios to produce games that meet the the major casino central systems contracts consumer and the operator will benefit Renato Ascoli: Yes, and the one thing be a Customer First company, because into our journey since the merger, we’re needs of all varieties of game preferences. over the past 18 months, with Encore from our ability to integrate the back-office we ask from them all is ruthless feedback. Boston, MGM Springfield, MGM National having that common perspective reduces excited about the larger role we can play in That’s our mantra. I was appointed CEO challenges. We’re committed to sharing All the output from the studios undergoes infrastructure that enables the games to be Harbor, Ocean Resort Casino, and others. protecting the environment and optimizing four years ago, just in time to participate subject-matter expertise, ideas, and efficien- relentless quality assurance as it is inte- accessed by the consumer. Additionally, our customers are benefit- our workplace culture to support all our in the Gaming CAB for 2015, and frankly, cies to enable both IGT and our customers grated with compliance, sales, marketing, ting from our systems bonusing apps and stakeholders’ success. Paul Jason: And how about your direct with respect to our gaming customer distribution, and game design. The players customers – government lotteries, casinos, relationships, IGT was not in a great place are the product experts that bind the and other operators of games-of-chance? at that point. Management at that time relationship between sales, game design, Are there mechanisms that facilitate direct was more focused on pursuing deals for and development, which is why we leverage Integrating Sustainable Practices and ongoing input from them? replacing whole casino floors and central extensive player focus-group testing prior systems with new product. We shifted In alignment with IGT’s commitment limiting its environmental footprint across to releasing our games. My main job is to Renato Ascoli: The voice of our customers the strategic focus to be on innovation, to operate responsibly, the company manufacturing and operations. facilitate the feedback loop of information – the lottery and casino operators –informs producing great games and cabinets that has made a significant investment in that flows back and forth between all these every aspect of our business operations. We appealed to a broader range of player tastes integrating sustainable, environmentally “The process of earning ISO 14001 different functional areas, the whole process host Customer Advisory Boards (CABs), certification for Effective Environmental and every two years we invite our lottery and preferences, and helping operators sensitive manufacturing, operations, and being designed to support collaboration and Management (EMS) includes the and gaming customers to participate in maximize their profits by partnering with facilities management practices. continuous improvement. application of methods and standards an extensive satisfaction survey. We also us to pursue a player-first strategy. We com- For example, the facility housing that optimize performance in every aspect Wendy Montgomery: No part of the host regular lottery customer workshops in municated our vision to the CAB in 2015, company is excluded from this effort to both North America and the international and we asked them, our best customers, for IGT Reno’s 165,000 square feet of of the business,” says Marco Tasso. “It connect and communicate across the markets, which give us the chance to focus guidance. Their answer was that IGT had manufacturing space has been certified causes us to think creatively and with an different areas of specialization, so that together with lotteries on market research, lost its edge in the important category of LEED Gold (Leadership in Energy and open mind about how we might do things we’re all pulling in the same direction and retail initiatives, and instant game innova- video slot games. IGT had pioneered and Environmental Design) until 2025, differently to produce better outcomes. keeping the player as the central focus. tion. Above all, we want to hear both the focused on video – as opposed to standard based on its leadership in energy and We are more efficient, effective, and environment design. The plant is ISO productive today for applying the

26 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 14001 certified, ensuring that IGT is principles of sustainability and EMS.” JULY/AUGUST 2019 • PUBLIC GAMING INTERNATIONAL 27 do not have the regulatory environment Paul Jason: You’ve mechanical reels – as the future of casino leveraging them to differentiate their casino to respond more quickly to changes in to offer this yet. We’re helping to drive all mentioned gaming, had held a proprietary lead in the floors and maximize the ROI of their IGT the market. The more we as a company the convergence in international markets, players as a marketplace, and we were being told we’d investments. For example, Station Casinos are prepared to respond to the trends with lotteries expanding product lines and primary focus. lost that lead. recently ran two, enterprise-wide player and changes, the more we can support deploying VLTs as new ways to engage How much do This was the introduction to my new promotions through our systems technology customers in meeting those same demands. players in lottery. We expect that trend to fundamental player role as head of IGT Gaming, and it was and they were so pleased with the results continue, and as it does, it becomes even tastes and prefer- not the feedback I had hoped for. We that they elected to mention them on the more important for our company to be ences vary across immediately designed the plan to turn company’s quarterly earnings call. Together, integrated. Since joining IGT a year ago, gaming segments the business around by going back to the GTECH and IGT central systems technol- I’ve taken on a global role in bringing globally? basics – first by enlisting guidance from ogy create a powerful combination. And our lottery and gaming marketing teams customers and players, then executing a plan our work is never done. We are adding new together to ensure synergy across IGT Renato Ascoli: features to differentiate us even further. For Knowing the to restore IGT’s reputation for being the communications, and, just as importantly, market leader. We applied a principal that instance, mobile is now integrated and is to better support customers with their own player is the key to becoming a big part of the land-based casino creating great games I call being “rationally inefficient,” and that marketing and roll-outs as needed. involves spending extra time and resources gaming player experience. We offer gaming and also to forging customers mobile integration through Paul Jason: How do you integrate all these innovative pathways in the beta-test mode prior to launch. We positive and the negative feedback. We learn implemented a disciplined program with IGT’s Cardless Connect®, a revolutionary different functional areas? and solutions that Bluetooth payment solution that allows meet the needs of the operator, the vendor, from both, and we especially appreciate uncompromising metrics, which had to be Renato Ascoli: players’ smartphones to become their loyalty We’re still evolving and will the retailer, and the player. Being in all guidance and constructive criticism on ways met prior to launching a new game or new always pursue continuous improvement, to improve or enhance the value we deliver. cabinet. If the product didn’t succeed in real- card. Players simply tap their phone to any game categories and all regulated gaming gaming machine to card-in. And for lottery, but we’re very excited about the juncture markets around the world gives IGT a world market assessment, it was sent back to Cari Blomquist demonstrates the Hex Breaker game on we’ve reached today. The first step in our At many of these events, customers see our our award-winning PlaySpot™ interactive, the CrystalCurve cabinet. Hex Breaker is one of many unique perspective on player behavior. the studios to be re-worked and re-tested. games created in IGT’s Core Studio that introduces facilities, visit with the teams who make tethered wagering solution enables play on journey was to impose discipline and Take questions such as, Why do I play? or innovative game mechanics to add an exciting twist structure to the organization. it all happen, and get a true feeling for the Paul Jason: And what are the results over a mobile device while meeting legislative and entertain players in a new way. Why do I buy a ticket? What happens if I the past three years? energy and passion of IGT people and our requirements in jurisdictions that prohibit Importantly, this approach extends to the Dallas Orchard: We have implemented win? How do I want to be rewarded? What workplace culture. We make ourselves ac- Renato Ascoli: I am pleased to say that online sales and play. role we can play in increasing sustain- processes that enable more effective func- factors might incline me to play again? countable and transparent, and I think our we’ve made meaningful progress in many The important thing is that we have ability within and beyond the industry. tioning of a newly combined multi-billion- What is the cadence or rhythm that we customers really enjoy getting to know our of our product segments. In core video transformed our relationship with gaming Just as the radical focus on quality control dollar enterprise. After four years, gaming might try to create that would complement teams on a more personal basis. We strive to for example, our games routinely appear customers. They have seen our commitment proved to be the right path, so too is IGT’s product development is now a highly the player’s natural impulses? always exceed our customers’ expectations, on the monthly Eilers-Fantini reports in to doing it right, to taking all the right steps genuine embrace of social responsibility, efficient, streamlined process that facilitates As we look across the different gaming and our guiding light is the consumer, leading positions, and the same is true of to produce and deliver what they asked for. diversity and inclusion, and sustainability. collaboration between all our design studios sectors, there are certainly many commonali- because if the products and services we our Megatower and CrystalCurve cabinets. Among many recent advances, the Reno on four continents. Global communication Paul Jason: It seems like such a challenge ties to these behavioral dynamics. Crossover provide excite and delight players, we know Our Scarab game, for example, held the chapter of WIN with IGT – our Women’s is dynamic, and collaboration is much for an organization to create a foundation is also happening in the B2B marketplace, we are fulfilling our mission. #1 position in the Eilers-Fantini reports for Inclusion Network – launched in April easier because we all think of the outcomes for this kind of open-minded problem in the way that games are delivered to the several consecutive months – something that of this year, and the Las Vegas chapter of as being owned by the player. It’s the focus Paul Jason: In a sense, then, operators, solving and integration. consumer. For instance, IGT was awarded just was not happening a few years ago. the group, launched in 2018, was recently on the player that unlocks the potential players, and retailers are all a part of your the opportunity to deliver sports betting Renato Ascoli: We want everyone to named “Diverse & Inclusive Team of the of each individual in each of the regional product development team? Also, IGT has also been awarded many of in Rhode Island, and we believe that the have a clear picture of what it means to Year” by Women in Gaming. Five years studios to produce games that meet the the major casino central systems contracts consumer and the operator will benefit Renato Ascoli: Yes, and the one thing be a Customer First company, because into our journey since the merger, we’re needs of all varieties of game preferences. over the past 18 months, with Encore from our ability to integrate the back-office we ask from them all is ruthless feedback. Boston, MGM Springfield, MGM National having that common perspective reduces excited about the larger role we can play in That’s our mantra. I was appointed CEO challenges. We’re committed to sharing All the output from the studios undergoes infrastructure that enables the games to be Harbor, Ocean Resort Casino, and others. protecting the environment and optimizing four years ago, just in time to participate subject-matter expertise, ideas, and efficien- relentless quality assurance as it is inte- accessed by the consumer. Additionally, our customers are benefit- our workplace culture to support all our in the Gaming CAB for 2015, and frankly, cies to enable both IGT and our customers grated with compliance, sales, marketing, ting from our systems bonusing apps and stakeholders’ success. Paul Jason: And how about your direct with respect to our gaming customer distribution, and game design. The players customers – government lotteries, casinos, relationships, IGT was not in a great place are the product experts that bind the and other operators of games-of-chance? at that point. Management at that time relationship between sales, game design, Are there mechanisms that facilitate direct was more focused on pursuing deals for and development, which is why we leverage Integrating Sustainable Practices and ongoing input from them? replacing whole casino floors and central extensive player focus-group testing prior systems with new product. We shifted In alignment with IGT’s commitment limiting its environmental footprint across to releasing our games. My main job is to Renato Ascoli: The voice of our customers the strategic focus to be on innovation, to operate responsibly, the company manufacturing and operations. facilitate the feedback loop of information – the lottery and casino operators –informs producing great games and cabinets that has made a significant investment in that flows back and forth between all these every aspect of our business operations. We appealed to a broader range of player tastes integrating sustainable, environmentally “The process of earning ISO 14001 different functional areas, the whole process host Customer Advisory Boards (CABs), certification for Effective Environmental and every two years we invite our lottery and preferences, and helping operators sensitive manufacturing, operations, and being designed to support collaboration and Management (EMS) includes the and gaming customers to participate in maximize their profits by partnering with facilities management practices. continuous improvement. application of methods and standards an extensive satisfaction survey. We also us to pursue a player-first strategy. We com- For example, the facility housing that optimize performance in every aspect Wendy Montgomery: No part of the host regular lottery customer workshops in municated our vision to the CAB in 2015, company is excluded from this effort to both North America and the international and we asked them, our best customers, for IGT Reno’s 165,000 square feet of of the business,” says Marco Tasso. “It connect and communicate across the markets, which give us the chance to focus guidance. Their answer was that IGT had manufacturing space has been certified causes us to think creatively and with an different areas of specialization, so that together with lotteries on market research, lost its edge in the important category of LEED Gold (Leadership in Energy and open mind about how we might do things we’re all pulling in the same direction and retail initiatives, and instant game innova- video slot games. IGT had pioneered and Environmental Design) until 2025, differently to produce better outcomes. keeping the player as the central focus. tion. Above all, we want to hear both the focused on video – as opposed to standard based on its leadership in energy and We are more efficient, effective, and environment design. The plant is ISO productive today for applying the

26 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 14001 certified, ensuring that IGT is principles of sustainability and EMS.” JULY/AUGUST 2019 • PUBLIC GAMING INTERNATIONAL 27 SPECIAL REPORT

Lee Stuart, Management Consultant and editorial Women contributor for PGRI inLeadership That epoch is over. Welcome to the new • Female leadership significantly enhances a Doing the right thing is era with leaders who not only keep an eye on brand’s reputation the bottom line, but also cultivate diversity Under-Representation of Good for the Bottom in their organizations and demonstrate a strong commitment to Corporate Social Women in Leadership Line, for Organizational Responsibility (CSR). Success in this new era The proportion of women in organiza- Culture, for CSR, and is coming to those with robust organizational tional leadership positions is increasing, but mechanisms to ensure women’s professional haltingly, with one step back for every two for Brand Image growth and development that lead to more steps forward. Despite recent gains, female women in positions of influence and power. executives continue to be under-represented … Just to Name a Few Mission statements now include a focus in senior positions. Here is a sampling of on values like inclusion, equity, diversity, relevant statistics: stewardship, authenticity, and corporate • In 279 companies in North America, citizenship. It is no longer enough to make comprising 13 million employees, a profit or to “not be evil” (Google code of women occupy 23% of C-suite positions conduct motto that was replaced with “Do (reporting directly to a CEO) (study by n the Stone Age of global business (we’re the right thing” when Google morphed LEAN IN) talking last century here), companies into “Alphabet” in the New Millennium) or • Among the world’s 500 largest companies, focused on generating shareholder value even commit to producing the best quality 10.9% of senior executives are women with little concern for how they were products and services for the customer while (Weber Shandwick Gender Forward perceived as “citizens.” The people who adhering to the highest ethical standards and Pioneer Index) Iran those companies (yes, predominantly all the other platitudes that found their way • Among the bellwether Fortune 500 men) could maintain a singular focus on into corporate mission statements. Financial companies, 25 had women CEOs in 2018, profit-making to the exclusion of other performance is now accompanied by, indeed a decrease from 32 the year before (Credit important factors that contribute to the it is achieved by, doing the right things to Suisse) well-being of society. Not always included in align with a much broader range of societal • Of the 234 companies that own nearly this picture were: values and expectations. 2000 of the world’s most recognized • Commitment to issues like gender equity, consumer brands, only 14 have a female The evidence is in diversity, and inclusiveness CEO’s and nine have zero women in • Mentoring women for leadership roles and it’s conclusive senior leadership or board positions • Authentic stewardship of natural and • Recent statistics show gains (albeit insuf- (27/7Wall St.) human resources ficient gains) in the number of women in • Alignment of operational actions with business leadership positions Not only do these statistics reveal an intrac- espoused values • Research and analyses conclusively table gender equity issue, they also represent illustrate the positive impact of female wrongheaded business decisions. Why? Although these considerations were no doubt leaders on organizational performance discussed during planning sessions and across numerous success metrics The evidence that more board retreats, and perhaps even elevated to • Mentoring and the identification and de- women in senior leadership “priority status,” few substantive initiatives velopment of women and ethnic minority roles enhance organiza- were implemented to ensure meaningful leaders is of critical importance tional performance is unde- progress in these areas that are now rec- • Women are applying a profound influence ognized as key to a healthy society and to on corporate social responsibility (CSR) niable. Examples abound: long-term success for organizations. initiatives • Companies with 24% female representa-

28 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 tion in management positions experienced Women also perform better than men in Diverse Companies an annualized return of 22.8% over a these leadership functions: Attract Top Talent five-year time horizon; those with 33% Promoting In a highly competitive job market, orga- female representation in management a welcoming culture nizations need any edge they can leverage experienced a 25.6% annual return. (Are to attract top talent. One of the most we discerning a trend here?) The return • Demonstrating empathy over-looked advantages is this: in companies for the average company during the period • Managing complexity with the best reputations in their industries, of study was 11 percent (Credit Suisse). • Insisting on respect for the environment there are twice the number of women leaders • Increasing female leadership from 0% • Operational ethics as in peer organizations (Gender Forward to 30% is directly associated with a 15% • “Reading” people Index). Further, more than two-thirds of job increase in net margin (Peterson Institute • Engaging employees seekers examine workforce diversity when for International Economics) • Providing meaningful performance evaluating offers of employment (Glassdoor). • “We find clear evidence that companies feedback Among women job seekers, 61% place a with a higher proportion of women in • Giving recognition strong emphasis on an organization’s gender decision-making roles continue to generate • Placing people in roles for growth and diversity in senior positions. higher returns on equity while running development Two states have mandated gender more conservative balance sheets,” stated diversity in leadership. In California, a state the Credit Suisse report. “Where women Finally, women-led organizations are more law requires prescribed numbers of women account for the majority in top manage- likely to have fully developed diversity and on the boards of publicly traded companies ment, the businesses show superior sales inclusion programs, including awareness (the numbers escalate to account for the growth, high cash flow returns on invest- of bias and an appreciation of differences size of the board). New Jersey has followed ments, and lower leverage.” (University of North Carolina study). the California model to guarantee equitable • A study of 353 Fortune 500 companies representation. showed that organizations with a high rep- The Glass Cliff resentation of women in senior leadership An unfortunate side effect – or unintended Women Leaders = positions had a 35 percent higher return consequence – of advancing women into Success with Corporate on equity and 34 percent higher total senior leadership positions is the “glass cliff.” Social Responsibility shareholder return than male-dominated The glass cliff is a phenomenological cousin Numerous studies have been conducted in firms (Catalyst) of the glass ceiling – the invisible barrier that the past several years that provide conclusive • an analysis of 11,000 companies, those has prevented more women from attaining evidence: the more women an organization with female CEOs or board chairs had executive positions. The glass cliff construct has in positions of governance (i.e. on boards a 25 percent annualized return over an holds that women are elevated to positions of directors) and in executive staff positions, eight-year time horizon, compared with of power when things are going badly, the better that organization’s performance is 11 percent for a contemporaneous index of when circumstances are conspiring against on critical CSR measures. firms (Nordea) a leader’s success, and when the prevailing And a company’s CSR performance can • California, the top 25 companies with the thought becomes, “everyone else has failed, formulate up to 40% of an organization’s highest percentage of women executives so let’s try something different.” overall reputation. That is a substantial figure and board members experienced a 74% Women and ethnic minority leaders and one that is likely to increase with the higher return on assets and equity than frequently enter “glass cliff” situations with continued proliferation of consumer peer the broader pool of companies surveyed their eyes wide open – with full awareness review platforms on social media, which fuel (University of California-Davis) of the challenges that await them. But many the “word on the street” about a company’s choose to accept such positions because social actions and belief systems. How do women so dramatically enhance they sometimes feel it is their only (or best) In an extensive study of corporate boards business performance? opportunity to demonstrate what they can of directors in 2017, researchers Allison Cook do as a leader. Attributes that make and Christy Glass found that the presence of There is a secondary, “doubling down” women more effective women directors positively influenced a firm’s dynamic associated with the glass cliff. If performance record on a broad array of CSR Women instinctively employ more of the a woman “fails” as a CEO, the likelihood measures. A report in 2018 by McKinsey & character attributes that generate success in that she will be given another equivalent Co. found that organizations that placed in the modern workplace. The male-dominated opportunity is much lower than is true for the top quartile for gender diversity out- command-and-control enterprises of the male executives. Women leaders have gone performed peer companies by 21 percentage 20th century have been succeeded by a over the cliff in recent years at the New York points. Researchers at Harvard Business diverse workforce that demands participation Times, at Yahoo, at Avon, and at Hewlett- School and Catalyst, a global research firm, in organizational life in ways that were not Packard. concluded from their joint study that gender even thought of 30-50 years ago. The glass cliff is bad-times-two: diversity in boardrooms is directly linked to Women leaders employ five of the nine 1. The organization is in a precarious effective CSR governance and best practices. most important leadership behaviors that position? Bring in a woman! Many global enterprises have dedicated lead to improved organizational performance 2. We’re still not happy with the way a portion of their CSR resources to women’s more consistently than do men, including: things are going? Fire the woman (and, financial literacy programs. These training people development, expectations and generally, replace her with a white male, initiatives focus on managing household rewards, role modeling, inspiration, and marking a conscious or unconscious return finances, developing entrepreneurial business participative decision-making (McKinsey). to the status quo). Continued on page 44

PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 JULY/AUGUST 2019 • PublicGaming.com 29 30

PUBLIC GAMING INTERNATIONAL decades ofinnovation, as well asby acquiring productsthrough performance-proven The of company hasamassedaportfolio Force =Mass Times Acceleration gohandinhand.”ourselves –they forward by forward driving drivetheindustry “We Senior Vice President, Lottery. Marketing, says Jennifer Welshons,Games’ Scientific through innovation,”advancing theindustry Momentum exemplifieskeep our ethos to motion. is inperpetual “Our industry forward. continually pushtheindustry solutions, ofsystems-based positions itsportfolio business ontheseprinciples. The company itssystems Games hasstaked Scientific profits responsibly. to technology drive andtheability the right with requires a partner with the industry pace to velocity keep generating the right innovation. Then, asthesecondlaw states, provider willingto gettheballrolling through first law comes in. needa Lotteries technology faster than ever before. That’s where Newton’s Today, players andretailerschange expect Keeping Lotteries inMotion are affected by outside forces: motion are withhow objects concerned you recall,If Newton’stwo laws first of

withMOMENTUM Momentum™, asastrategic way to Over 300years ago,Over to say thatin1686Newton couldnothave envisioned how hislaws couldbeappliedto the global lottery industry of2019.However, industry the globallottery inthefast-moving ofgaming, world we can observe his principles in action every day. every inaction hisprinciples can observe • JULY/AUGUST 2019 retailer accounting withthe shift with thegem|Enterprise™suite, optimizes For example, itimproves retail performance ofsystems andtechnology.complex network The of lotteries’ business, including: up ofproductsuites thataddress seven areas in somecases, obstacles. andretailerreal-world challengesand lottery Products are grouped into solutions that solve betting provider. digitalworld-leading gaming and sports Gaming, a andNYX intelligence software anditsbusinessretailer Software companiessuchasLapis industry-leading Instant gamemanagement Instant Momentum Back officeand retailer

Sir IsaacNewton presented histhree laws ofmotion.It’s safe Lottery systems Lottery Retail solutions Retail intelligence Interactive Interactive iLottery Sports portfolio integratesportfolio a Momentumismade directly proportional to theforcedirectly proportional applied. An object’s velocity, or its rate of change in momentum, is uponby unlessacted anoutsideforce.velocity outside force, inmotionwillnotchangeits andanobject atrestAn object willstay atrest uponby unlessacted an SCiQ® and install it very rapidly onourplatform.”and installitvery isneeded, custom software weIf can develop and set them up using basic configurations. easyfor usto gointo itvery alottery makes Systems.Director Lottery Development, “This Games’ Scientific Christensen, says Kent Senior “Momentum isarchitected for agile growth,” and ultimately drivesales. operational efficiencies, newcontentoffer can be easily added to the system to create technologies. Applications of third-party itscentral to avariety connect Momentum helpslotteries from system office gaming system. back its digitalGames decoupled products, Scientific suppliers providing draw, and instant,sports However, since maylotteries have multiple tiedto centralgamingsystems.typically Traditional backofficesystems are lottery customers’ meet to specific challenges. flexibility more allows through interactive products. The approach experiences betting, andexpandslottery access to over 2,000digital gamesandsports intelligent instantgameecosystem, provides experience of lottery vending. For oflottery experience its PlayCentral modernize terminals the ® touchscreen self-service 7-Eleven andSpeedway.Circle K, across 10U.S. states andwithmajorretailers including Walmart, Kroger, 2018,SCiQhasalreadyin spring rolled outinhundreds ofretail locations instant gamesare presented atretail to theplayer. Launchinginmarket ofselling instant products,increase and modernizes how in the security customizable sports bettingsolutions. customizable sports fullservice, of digital gamingcontent andexpandedOpenSport suppliers globally to offer itscustomers anexpansive portfolio party now hasninegamedevelopment ofthird-Games studios, anetwork Scientific which included the digital world-leading sportsbook, OpenBet September 2018. Gaming, 2018acquisitionofNYX With theJanuary Researchby in 2024,according released to by areport ZionMarket to isexpected increase to $94.4billionUSD online gamingmarket ofgamesofferedMomentum touches all types by lotteries. The global who nolongerhave to purchase thegameexclusively atthecounter. 2019.PlayCentralin May hasaddedaconvenience HD for factor players, salesfromrising themachinesaveraging perretailer, $1,000perweek, PlayCentral HDhasbeenintroduced 200retailers innearly andhasseen stores Connecticut, salesincrease have 51%.In seentheirlottery for lottery,since goingtotally thechain’s self-service Maryland exclusively through selling lottery started convenience store chaininMaryland ofplayerssatisfaction andretailers. June2018,alarge In The full-size PlayCentral HDcontinuesto drivesales–and products. lottery Walmart Supercenters to sellinstantanddraw gamesandother machineinmarket, service Division. Services firstlow-profile, self- The industry’s 54-inchlottery wasnamed2019Supplierofthe Games Year for Product by Walmart time, the SCiQ soldinreal arewhat they tickets purchasing. additionto tracking In retail, and provide player conveniencesknow exactly and confidence to withreal-time lotteries information, addressto support painpointsat The toSolutions Prevent Inertia supply chainandhelpingsolve theirproblems,” adds. Christensen retailers andrepresentativeslottery selltheproductin whoactually hasasolutionready.Games “As anindustry, we're with now connecting – or retailerThe idea is that – whateverneeds, the lottery Scientific SCiQ ecosystem wasdeveloped specifically to capture bigdata system amplifies the inventory controls,system amplifies theinventory provides amajor PlayCentral justover HDterminals. ayear In PlayCentral 54wascustom innovated for PlayCentral 54terminal, Scientific to empower our customers with forward-thinking solutions.”to empower ourcustomers withforward-thinking changing.keep progressing Andwe willkeep theMomentumportfolio © 2019 Scientific Games Corporation. All Rights Reserved. Rights All Games Corporation. © 2019Scientific All ®noticessignify registered marks intheUnited States. business today, itwillchangewiththetimesandneedsof Though Constant Progression industry, Welshons shares. Shecompares itto Amazon’s evolution optimization anddigital engagement. product solutions, advancedlogistics, retailer of lotteries’ by delivering instantproducts category aspect worldwide,20 lotteries SGEPmanagesevery management.Usedby more than instant category Cooperativedriving Program Services (CSP) for full (SGEP),anevolutionPartnership ofitsperformance- the companyGames’ Enhanced unveiled Scientific to managelotteries’ fall2018, instantgamebusiness. In gamein1974,anditisstillinnovating ways scratch-off Games created Scientific thefirstsecure instant different todayeven thanitwas justfive yearsago, anditwill from anonlinebookvendor to amajorplayer inmany areas of Momentum delivers solutions in seven areas of lotteries’ for,” Welshons explains. businessiscompletely lottery “The online commerce. delivering now, wouldn’t they whatto have ask known “If 15years agosomeonehadwanted whatAmazon“If is Partnership Enhanced PlayCentral® 54 PlayCentral® HD SCiQ® Left to Right: PUBLIC GAMING INTERNATIONAL decades ofinnovation, as well asby acquiring productsthrough performance-proven The of company hasamassedaportfolio Force =Mass Times Acceleration gohandinhand.”ourselves –they forward by forward driving drivetheindustry “We Senior Vice President, Lottery. Marketing, says Jennifer Welshons,Games’ Scientific through innovation,”advancing theindustry Momentum exemplifieskeep our ethos to motion. is inperpetual “Our industry forward. continually pushtheindustry solutions, ofsystems-based positions itsportfolio business ontheseprinciples. The company itssystems Games hasstaked Scientific profits responsibly. to technology drive andtheability the right with requires a partner with the industry pace to velocity keep generating the right innovation. Then, asthesecondlaw states, provider willingto gettheballrolling through first law comes in. needa Lotteries technology faster than ever before. That’s where Newton’s Today, players andretailerschange expect Keeping Lotteries inMotion are affected by outside forces: motion are withhow objects concerned you recall,If Newton’stwo laws first of

withMOMENTUM Momentum™, asastrategic way to Over 300years ago,Over to say thatin1686Newton couldnothave envisioned how hislaws couldbeappliedto the global lottery industry of2019.However, industry the globallottery inthefast-moving ofgaming, world we can observe his principles in action every day. every inaction hisprinciples can observe • JULY/AUGUST 2019 retailer accounting withthe shift with thegem|Enterprise™suite, optimizes For example, itimproves retail performance ofsystems andtechnology.complex network The of lotteries’ business, including: up ofproductsuites thataddress seven areas in somecases, obstacles. andretailerreal-world challengesand lottery Products are grouped into solutions that solve betting provider. digitalworld-leading gaming and sports Gaming, a andNYX intelligence software anditsbusinessretailer Software companiessuchasLapis industry-leading Instant gamemanagement Instant Momentum Back officeand retailer

Sir IsaacNewton presented histhree laws ofmotion.It’s safe Lottery systems Lottery Retail solutions Retail intelligence Interactive Interactive iLottery Sports portfolio integratesportfolio a Momentumismade directly proportional to theforcedirectly proportional applied. An object’s velocity, or its rate of change in momentum, is uponby unlessacted anoutsideforce.velocity outside force, inmotionwillnotchangeits andanobject atrestAn object willstay atrest uponby unlessacted an SCiQ® and install it very rapidly onourplatform.”and installitvery isneeded, custom software weIf can develop and set them up using basic configurations. easyfor usto gointo itvery alottery makes Systems.Director Lottery Development, “This Games’ Scientific Christensen, says Kent Senior “Momentum isarchitected for agile growth,” and ultimately drivesales. operational efficiencies, newcontentoffer can be easily added to the system to create technologies. Applications of third-party itscentral to avariety connect Momentum helpslotteries from system office gaming system. back its digitalGames decoupled products, Scientific suppliers providing draw, and instant,sports However, since maylotteries have multiple tiedto centralgamingsystems.typically Traditional backofficesystems are lottery customers’ meet to specific challenges. flexibility more allows through interactive products. The approach experiences betting, andexpandslottery access to over 2,000digital gamesandsports intelligent instantgameecosystem, provides customizable sports bettingsolutions. customizable sports fullservice, of digital gamingcontent andexpandedOpenSport suppliers globally to offer itscustomers anexpansive portfolio party now hasninegamedevelopment ofthird-Games studios, anetwork Scientific which included the digital world-leading sportsbook, OpenBet September 2018. Gaming, 2018acquisitionofNYX With theJanuary Researchby in 2024,according released to by areport ZionMarket to isexpected increase to $94.4billionUSD online gamingmarket ofgamesofferedMomentum touches all types by lotteries. The global who nolongerhave to purchase thegameexclusively atthecounter. 2019.PlayCentralin May hasaddedaconvenience HD for factor players, salesfromrising themachinesaveraging perretailer, $1,000perweek, PlayCentral HDhasbeenintroduced 200retailers innearly andhasseen stores Connecticut, salesincrease have 51%.In seentheirlottery for lottery,since goingtotally thechain’s self-service Maryland exclusively through selling lottery started convenience store chaininMaryland ofplayerssatisfaction andretailers. June2018,alarge In The full-size PlayCentral HDcontinuesto drivesales–and products. lottery Walmart Supercenters to sellinstantanddraw gamesandother machineinmarket, service Division. Services firstlow-profile, self- The industry’s 54-inchlottery wasnamed2019Supplierofthe Games Year for Product by Walmart vending. For oflottery experience its PlayCentral modernize terminals the ® touchscreen self-service 7-Eleven andSpeedway.Circle K, across 10U.S. states andwithmajorretailers including Walmart, Kroger, 2018,SCiQhasalreadyin spring rolled outinhundreds ofretail locations instant gamesare presented atretail to theplayer. Launchinginmarket ofselling instant products,increase and modernizes how in the security time, the SCiQ soldinreal arewhat they tickets purchasing. additionto tracking In retail, and provide player conveniencesknow exactly and confidence to withreal-time lotteries information, addressto support painpointsat The toSolutions Prevent Inertia supply chainandhelpingsolve theirproblems,” adds. Christensen retailers andrepresentativeslottery selltheproductin whoactually hasasolutionready.Games “As anindustry, we're with now connecting – or retailerThe idea is that – whateverneeds, the lottery Scientific SCiQ ecosystem wasdeveloped specifically to capture bigdata system amplifies the inventory controls,system amplifies theinventory provides amajor PlayCentral justover HDterminals. ayear In PlayCentral 54wascustom innovated for PlayCentral 54terminal, Scientific to empower our customers with forward-thinking solutions.”to empower ourcustomers withforward-thinking changing.keep progressing Andwe willkeep theMomentumportfolio business today, itwillchangewiththetimesandneedsof Though Constant Progression © 2019 Scientific Games Corporation. All Rights Reserved. Rights All Games Corporation. © 2019Scientific All ®noticessignify registered marks intheUnited States. industry, Welshons shares. Shecompares itto Amazon’s evolution optimization anddigital engagement. product solutions, advancedlogistics, retailer of lotteries’ by delivering instantproducts category aspect worldwide,20 lotteries SGEPmanagesevery management.Usedby more than instant category Cooperativedriving Program Services (CSP) for full (SGEP),anevolutionPartnership ofitsperformance- the companyGames’ Enhanced unveiled Scientific to managelotteries’ fall2018, instantgamebusiness. In gamein1974,anditisstillinnovating ways scratch-off Games created Scientific thefirstsecure instant different todayeven thanitwas justfive yearsago, anditwill from anonlinebookvendor to amajorplayer inmany areas of Momentum delivers solutions in seven areas of lotteries’ for,” Welshons explains. businessiscompletely lottery “The online commerce. delivering now, wouldn’t they what to have ask known “If 15years agosomeonehadwanted whatAmazon“If is Partnership Enhanced JULY/AUGUST 2019 •PublicGaming.com PlayCentral® 54 PlayCentral® HD SCiQ® Left to Right: 31 The Instant Game - More than the Sum of its Parts

At Scienti c Games, the instant game is more than just a product line, it’s an entire ecosystem. We develop and launch the strongest games possible and then, using sophisticated tools such as SCiQ® and MAP™, collect troves of data that help develop even better games.

© 2019 Scienti c Games Corporation. All Rights Reserved. PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 Paul Jason Interviews at the EL Congress in Antwerp, Belgium Following are brief excerpts from interviews that were video-recorded at the European Lottery Association biannual Congress in Antwerp, Belgium. Visit PGRItalks.com to view the complete video-recordings.

Arjan van’t Veer, Secretary General and With a packed three-day programme, Jutta Buyse, Deputy Secretary General, EL: including high-level speakers, net- The 2019 special 10th European Lotteries working, panel debates, breakout Congress in Antwerp (BE) at the end of sessions and a Trade Show, the May, explored a unique theme ‘‘The Success Congress united the core fundamental of Chance’’. Bringing together over 800 values of lotteries and was an occasion lottery professionals from across Europe to share insights for upcoming chal- and the rest of the world, the event was an lenges and opportunities in the sector. occasion to discover how ‘chance’ plays “Together with the team of the an important role in our lives and in the Hansjörg Höltkemeier lottery sector. The Belgian National Lottery Belgian National Lottery, we look TheThe Instant Instant Game Game - - was the proud host of the Congress, taking back at a great event. It all came place against the backdrop of the European together – the theme, the location and MoreMore than than the the Sum Sum of of its its Parts Parts elections, which continue to shape Europe’s the enthusiasm of the participants. I political landscape. would like to thank Jannie Haek again AtAt Scienti c Scienti c Games, Games, the the instant instant game game is is more more than than just just for his dedication and ideas to make the Congress what it was.” Said Arjan aa product product line, line, it’s it’s an an entire entire ecosystem. ecosystem. We We develop develop and and van ‘t Veer as EL Secretary General. “The out of the box approach was a launchlaunch the the strongest strongest games games possible possible and and then, then, using using great success”. sophisticatedsophisticated tools tools such such as as SCiQ® SCiQ® and and MAP™ MAP™, ,collect collect During the 2019 EL General Assembly Jutta Buyse on the last day of the Congress, after four successful years, and I look troves of data that help develop even better games. EL Members elected its new Executive troves of data that help develop even better games. forward to continuing my work with the Committee and reappointed Hansjörg association, which serves for the benefit of Höltkemeier as EL President for the period society’’. The General Assembly adopted the 2019-2021, who said, ‘‘We have had three ‘‘Antwerp Resolution’’ which calls for a risk- fantastic days at the EL Congress, with lots based approach towards gambling advertise- of exchanges, networking and new ideas. I ment, to safeguard the channeling role and am personally very happy to be re-elected the benefits of their games for society. Arjan van’t Veer

©© 2019 2019 Scienti c Scienti c Games Games Corporation. Corporation. All All Rights Rights Reserved. Reserved. PUBLIC GAMING GAMING INTERNATIONAL INTERNATIONAL • JULY/AUGUST • JULY/AUGUST 2019 2019 JULY/AUGUST 2019 • PUBLIC GAMING INTERNATIONAL 33 EL will gather again for its Industry Days central theme which created a next year in Manchester from 8-10 June wonderful cohesion and continuity. 2020, kindly hosted by Camelot UK Lotteries Ltd. Chance plays a central role in life just as it is at the center of Lottery’s existence as well. We have heard from successful people who describe EL seminars their encounters with Chance and the importance of recognizing it and Corporate and acting on it because you never know when a fortunate opportunity University might happen again. We have heard from people whose encounter with In addition to the Congress and Industry Chance was an unfortunate one Days, EL provides its members with invalu- and how they even turned that to advantage. We wanted to connect able learnings on lottery subjects on a regular Wendy Montgomery basis, through its seminars and educational the lottery-playing experience with modules in the EL Corporate University the way that the Success of Chance (ELCU). EL events represent a valuable relates to all other aspects of life service to members as they provide a forum in general and how to really make for exchange of experience, best practices, this theme come alive to connect knowledge and networking across a broad our world of Lottery with the range of topics - marketing, sportsbetting, re- bigger world of life itself. Lottery sponsible gaming, security, innovation, legal, as a metaphor for life. You play, E-sports, Communication & PR and retail. you participate, you win, you lose, EL is an official partner of the European and you always start all over again. Week of Sport which takes place from 23 – Thank you for joining us at EL 30 September this year. Congress 2019!

Visit EL at www.european-lotteries.org Wendy Montgomery, Senior Vice President, Brand, Marketing and Jim Kennedy Jannie Haek, Chief Executive Officer, Communications, IGT: IGT National Lottery of Belgium: All the is all about connecting with the Lottery might play in the life of the modern keynotes related their presentations to players, the consumers. That is why our consumer. The inspiration for this approach the unifying principle of “The Success of exhibit booth and presentations focus less on comes from the Samsung Concept Store in Chance”. Having this central theme is us and our products and solutions and more New York, which was wildly futuristic just a important. Whether it is Retail Digitization on the consumers and how their lifestyle and few years ago but is now quickly becoming a and Modernization, or regulatory issues, shopping behaviours are changing, how the reality. or Blockchain, or development of human Internet of Things is transforming the simple Our vision is to integrate Lottery into the resources and personal achievement, the everyday tasks that take place in a home, car, world that the consumer inhabits, to take entire conference coalesced around the and work-place; and the role that games and advantage of this unique time in history when technology is changing everything to be more automated and convenient and consumers are becoming familiar and comfortable with these changes. This is a wonderful opportunity, and maybe just a brief window of time, for Lottery to step right into this picture and carve out a substantive role for itself and make the lottery playing experience just as much a part of everyday life as the smart-home and connected-living is fast becoming.

Jim Kennedy, Chairman of Scientific Games Lottery: There continue to be many in our industry who under-estimate the potential for growing the instant games category. Our experience indicates that the appeal of instants is universal – markets where draw games have been the dominant play-style represent an even greater opportunity to tap into latent demand for Instants. And in those Jannie Haek markets where the per capital instant game

34 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 sales reflect a gaming culture that already lottery products and it is definitely a different loves these games – that is where our new world when it comes to the sports betting content, modernized point-of-sale technology, experience. retail distribution and inventory management The next generation of players want more. It systems are continuing to drive growth. The can be a more intense and engaging player fundamental economic drivers in the instants experience. It can be games that fit better category work in all market conditions. And into their world, their lifestyle, their mode the fundamental components of the instant of interacting with merchants and buying game provide the perfect platform for creative goods and services. INTRALOT is focused development to refresh the player experi- on leveraging the transaction-enabling and ence for each new generation of consumers. processing tools and a wider variety of touch- Creative innovation overlaid onto instant points, including self-service machines, to gratification will never go out of style. capture the data and information that gives The decision-makers at the multi- us insight into player behaviors and how we might evolve our products and methods of jurisdictional retail chains want to see the Chris Sfatos merchandising and promotion to connect evidence. With 70% of the global instant nated program, providing the tools needed to games market and $60 billion in Instant with the modern and future consumer. acquire and engage players, with the inspired Integrating the worlds of digital and physical products sales, we have that in abundance. leadership of the Pennsylvania Lottery. This The secure instant product has sold nearly retail is key to this mission and that is what tried and true platform is leading iLottery our exhibit booth is demonstrating. a trillion dollars in lifetime sales and is and iGaming performance in jurisdictions all building momentum. This places the instant around the world now. INTRALOT has been a leader in setting product in the rarified air with global new trends and we will continue to do so in retail consumer products like Coca-Cola. While Scientific Games is investing signifi- this very exciting time for our industry. Experience and rich consumer data not cantly in the digital future, we still see retail Doug Pollard, only provides the proof that application of growth as a tremendous opportunity. Retail Co-Chief Executive Officer, best-practices produces significant growth execution and modernization such as game Pollard Banknote: We adhere to a very every time, it provides us with the insight to portfolio optimization, SCiQ® automated simple philosophy to support the mission create and continually adapt best practices to instant game management system, distri- to drive lottery sales. It starts with great the unique characteristics of each market and bution expansion through point-of-sale products and POS/retail performance and jurisdiction. integration, self-service vending, continues today with a focus on digital in-lane sales, and cashless payment innovations as the key to connecting with modernization are critical compo- the modern consumer. Pollard Banknote nents and examples of our focus on has long been known for innovation in retail growth. Our PlayCentral® Instant games and digitization of retail and launched in Wal-Mart last year and in the online space just gives us a way bigger enables self-service checkout and canvass to apply creative talent and ingenuity cashless options for all the different to the mission of driving sales. lottery products – including draw We have added some tremendous new assets games, instant games, fast play, and that strengthen our portfolio of products sports betting in those jurisdictions that enhance retail performance. The recent that allow sports betting. additions of Schafer Systems and FastTrak to Chris Sfatos, Group Deputy Chief the family of Pollard Banknote companies Executive Officer, INTRALOT transforms our offering of retail performance S.A.: The rapid pace of change and enhancing products. We have always made disruption spells opportunity for high performing instant games that capture Rebecca Hargrove and Pat McHugh those who are driven to create the the current themes and pop culture and now innovative products that break from Pat McHugh, Chief Executive Officer of the past and smooth the path for the player Lottery, Scientific Games: In May we hit journey to align with the modern lifestyle. our one-year anniversary of the iLottery INTRALOT’s new generation of products launch in Pennsylvania. It is the most com- is designed to offer Lotteries the advantages mercially successful iLottery launch in North stemming from modern technological trends American history, surpassing $340 million to evolve and adapt in the era of digital in sales handle the first year, and is a result of transformation while capturing the needs of a productive collaboration with the Pennsyl- the modern consumer. vania Lottery. Scientific Games’ expanded It is no longer enough to offer a “lottery ticket digital services contributed immensely to the that creates the possibility of a life-changing assets we brought to the effort. Our game event.” That fundamental value proposition portfolio, game server and player account has enduring and universal appeal. But it’s management platform launched as a coordi- no longer adequate to the purpose of selling Doug Pollard

PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 JULY/AUGUST 2019 • PUBLIC GAMING INTERNATIONAL 35 we can offer the tools to display and promote them effectively in the store. Traditional con- venience stores continue to be the bread and butter of the channel mix. But broadening the reach to include non-traditional trade- styles and venues is the surest way to increase sales. The acquisition of Diamond Game a couple years ago provides our customers with entertainment-enhanced play-stations that open up whole new channels of distribution beyond stores and into age-restricted venues like bars and social clubs. ScanACTIV is our in-lane solution that is easy to implement, convenient to purchase and easy to play, and yet also appeals to the desire for a fresh new player experience.

The Michigan Lottery is an inspiring and Simon and Marjoleine Butler informative case study for leveraging iLottery to drive land-based retail sales as well as fully managed risk solution and technical They are now asking their own retail vendors, incremental increases in the online space. back-end, and the front-end customer-facing technology partners like Toshiba and NCR, Michigan proved that U.S. lotteries could solution that integrates with the operator’s to help them create in-store eco-systems that significantly increase their contributions to existing IT infrastructure, be it Lottery or enable easy integration of digital solutions like good causes with the addition of the iLottery casino or something else. Where Kambi in-lane sales. Abacus is creating the products channel. Michigan Lottery online channel has always excelled throughout its ten-year that enable this digitized in-store shopping now generates over $100 million a year on history is our ability to launch a sportsbook experience to happen. top of their budget, and land-based retail has quickly and effectively into regulated markets. Testament to that is the great success we have Lottery is still one of the largest impulse grown by even more. So it has been a win purchase items in the world. A system of for everyone – the Lottery and good causes, had in the highly regulated U.S. market. One of the things that allows us to do that dedicated networks, dedicated terminals, the retailers, and the consumer who now has and dedicated terminal infrastructures make more options for how to play the lottery. And is the scalability of our system. We built our back-end technical system to be able it difficult to meet an increased demand at the Lottery is bringing in new consumer the counter. Retailers have been asking for groups, especially younger adults. The New to start small and launch quickly and then scale as quickly the market can absorb and a way to offer lottery products directly to Hampshire Lottery is less than a year into its the consumer through their own hardware iLottery launch, but we are already seeing all the operator wants to develop. So we do not need to recreate a new sportsbook for each and software system to alleviate congestion the same results there, including the boost in at the counter and enable them to sell more land-based retail sales. The Mobile makes it operator that we work with. This allows our customers, like a Draft Kings or a Rush Street product. This is what Toshiba recognized and so fun and easy to play the lottery and that is is partnering with Abacus to deliver. Abacus good for everyone. There are so many ways or any other operator, to be first to market and expand as needed. is building a new software lottery plug-in to loop the retailer into the whole relationship that integrates entirely into the Toshiba TCx and now retailers are starting to recognize that We work with several state regulated Elevate ecosystem which enables retailers to as they see for themselves the results. European operators where the priority is to directly engage and sell lottery products to manage risk and to connect with the existing consumers through all the different channels customer base. They are cross-selling across that they’re able to offer today: whether it all different gaming categories and so we be the in-lane environment, self-checkout, integrate sports-betting into that system. Most self-serve, scan-devices, mobile, or the retailer’s operators view the direct customer connection own e-commerce platform. This transforma- as being the mission critical component to tional vision is now a reality. Building that success, and so want to focus on controlling independent gateway that enables connectivity that. Kambi resources and capabilities are to each of the central gaming systems provided all dedicated to making sure the technical by companies like Scientific Games, IGT, and operational aspects of the business are Intralot, and Pollard Banknote is the missing executed flawlessly to enable the operator to link that Abacus Lottery Everywhere provides. focus on the players. The multiple connections that process lottery Simon Butler, Chief Executive Officer, Abacus transactions are now being routed through one Lottery Everywhere: Retailers recognize that point of interaction with the Abacus gateway. Christina Haralambous and Sarah Robertson they need to be more aligned with the lifestyle Partnering with Toshiba and adopting the and shopping behaviour of the modern NASPL API now makes it easier than ever for Sarah Robertson, Senior Sales Executive, consumer. They realize that they need to Lottery to integrate with the modernized retail Kambi: Kambi sportsbook provides the fully take aggressive action to reposition themselves infrastructure. Making it easy for retailers to managed solution, including odds-compiling, for growth that is sustainable going forward. sell lottery products and for consumers to play the lottery is the key to increasing sales.

36 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 Lynne Roiter continued from page 18

our responsible approach to marketing and two new Board members who joined the promotion, as evidenced by our level 4 cer- board of directors at the end of the fiscal tification of the World Lottery Association, year, Mr. Jean-François Blais and Ms. Ann the highest level. We are working towards MacDonald. renewing our certification in 2020. Thank you also to my colleagues on the During the past year, several initiatives management team for their valuable col- were launched to support information and laboration and support unwavering. awareness-raising activities, including a I wish to recognize MM. André campaign to promote the importance of Dumouchel and François Tremblay, respecting set gaming limits; broadcasting who acted respectively as Corporate Vice a web capsule explaining the operation of President, Resources Human Resources chance; and adding a tab in our online Philippe Vlaemminck and President of operations for our video gaming site giving easy access to responsible lottery network and bingo. They retired at Philippe Vlaemminck, Managing Partner gaming content. the beginning of the 2019-2020 fiscal year. I of Pharumlegal and legal counsel to Team The responsible marketing of our offer also thank them for their important contribution Lottery: This morning’s panel discussion includes training all our employees and to Loto-Québec. tackled a most contemporary issue. How retailers. Significant efforts will continue to The excellent work of all the staff of Loto- should Lottery be represented in the modern be made to this end. Québec must also be underlined. The success world of multiple recreational gaming The management of video lottery retailers of the past year is really attributable to the options? Does Lottery position itself as was reinforced with the adoption of our ALV professionalism and commitment of our a competitive offer or something entirely Action Plan. In addition to reconfiguring the employees. I am very grateful to them. different from other games-of-chance? What network, now comprised of less than 9,900 Finally, I would like to say thank you to does our brand represent and how should that ALVs, we strengthened enforcement of our our customers; appreciation for the confi- be communicated to the general public, to the responsible marketing code that all lottery audience of gamers, and to the audience of dence they place in us motivates us to surpass lottery players? And how might the message video retailers must respect. The Government our goals. also approved Loto-Québec’s new socio- differ depending on the different interests and Lynne Roiter concerns of each of those audiences? economic criteria that have to be met before placing an ALV, which include the bar not President and CEO, Loto-Québec These questions apply everywhere but being in a sector identified as materially manifest differently depending on the deprived by the National Institute of Public gaming culture and maturity of the markets. Health. For instance, we are exploring in-depth the Our support for various philanthropic ways to shape the message in Africa where so causes has continued. Our employees have many economic activities are in the emerging once again been generous by contributing to market stage. Perhaps paradoxically, the biggest opportunities in Africa reside in the the All Winners campaign, for the benefit futuristic digital space. The infrastructure of Centraide, Partenaire Santé-Québec, the that enables the mass market of communica- Canadian Red Cross, Quebec Division, and tions in Africa is skipping entire generations the Harvest Organization. of land-line technologies and leaping right Proactive Improvements into Mobile. A challenge for lotteries is that the legal framework is not yet up to date to We continued the improvement and har- actually address this situation. Like the EL monization of our procedures. The goal is to (European Lotteries Association), the Africa have a convergent offer, which meets player Lotteries Association is doing a fabulous job expectations and habits and to be more of bringing these issues to our attention and efficient. In particular, improvements have providing the seminars for industry leaders been made to our slot machine park, at our to meet and discuss and create solutions and online gaming site, our lottery kiosks and in pathways forward. Younes el Mechrafi, the the prize payment process. CEO of MDJS, is hosting the annual Africa In recent years, we have assured the Lottery conference in Casablanca in early control of expenses and we continue to do July. And Rebecca Hargrove is leading the so. The $ 20 million decline in our expenses World Lottery Association in an exciting compared to the previous year - which also direction that promises to bring the global showed a decline from the prior year - is community of lotteries together, forging evidence of our fiscal discipline. more direct relationships and promoting a more vigorous interaction and cooperation Thanks that will serve the interests of lotteries and I thank the board of directors and the the good causes they support. government for reiterating their confidence in renewing my mandate last February. PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 I take this opportunity to welcome the JULY/AUGUST 2019 • PUBLIC GAMING INTERNATIONAL 37

JULY/AUGUST 2019 • PublicGaming.com 3737 THE OPEN, FLEXIBLE SPORTS OPERATION By putting consumers fi rst, lotteries can open up to a bevy of new possibilities BETTING that can set the stage for success in the AN OPEN OPPORTUNITY short and long term. Openly addressing bettor feedback through innovation and Opinion Editorial by Keith O’Loughlin, SVP product improvements advances the Sportsbook & Platforms at Scientifi c Games sports betting experience. The size and diversity of individual states also means lotteries can get creative with their portfolios to cater to their specifi c audience. As sports betting grows in regulated jurisdictions globally and particularly The fi ll-in-the-blanks approach pairs in burgeoning U.S. geographies, It all comes back to the end user. Will perfectly with the open, innovation- stakeholders across the industry should THE CONSUMER- consumers fi nd what they need quickly seeking strategy that keeps sports stay open to continued innovation and and place their bets on a seamless and CENTRIC APPROACH bettors happy. In-venue sportsbooks fl exible solutions that meet short- and intuitive interface? Will they experience can raise the bar by introducing a world- long-term needs. Prior to the Supreme A sportsbook and its bells and whistles any issues during peak betting times? Do class online betting interface that reaches Court’s PASPA decision, the U.S. was should focus on the consumer. With a the bets on o er refl ect the local fandom players on the go, where regulations allow. on the precipice of massive change, constant deluge of media and content to and the current list of ongoing sporting anticipating a new wave of sports betting consider, a sports betting o er requires events? Maintaining a solution that allows And properties with a strong fanbase that and rapid expansion. Now, we’re in the a heavy lift to capture a consumer’s operators to address these questions cheers for a particular local team can o er thick of that change: eight states have attention and keep them engaged. And fi rst, not last, is the key to a winning niche bets to encourage bettor activity and already legalized sports betting, and more once you have a loyal audience, the sportsbook. introduce them to the options at hand. The have started the process. solution needs to be nimble, fl exible, and point here is that seizing opportunities, stable all at once to cover any number of and vigilantly remaining open to them, The U.S. market covers a vast number of high-profi le sporting events. can drive revenue by reaching players sports bettors with varying preferences. with the bets they want, a well-rounded Staying prepared for inevitably diverse Further, growth is a constant in the sports experience, and an interface that connects consumer tastes and needs requires betting industry, and it’s important to keep all of the elements that make sports an open attitude towards new focused on players even in the heat of betting enjoyable. technology and fl exible sports swift expansion and as new technologies betting features. Being “open” are introduced. Starting at square one means tweaking technologies to with a highly stable solution that can CHANGING THE GAME give consumers 360-degree access support a massive infl ux of betting volume to their favorite betting content. It means without any downtime. With a reliable One viable method of taking an open path upping the ante with top-notch solution up and running, lottery sports to sports betting—among many—is the services that propel sportsbooks to betting suppliers and operators can use modularization of a technology portfolio to the top of bettors’ minds. It means development time to better improve the easily adapt to the needs of any customer. incorporating both direct and front-end player experience and related Scientifi c Games has adopted this indirect feedback into a product services like marketing, pricing, trading approach with OpenSports, a full-service stack so sports betting technology and retail. solution with mix-and-match options that continually advances. empowers lotteries to maximize sports revenues.

3838 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 THE OPEN, FLEXIBLE SPORTS OPERATION By putting consumers fi rst, lotteries can open up to a bevy of new possibilities BETTING that can set the stage for success in the AN OPEN OPPORTUNITY short and long term. Openly addressing bettor feedback through innovation and Opinion Editorial by Keith O’Loughlin, SVP product improvements advances the Sportsbook & Platforms at Scientifi c Games sports betting experience. The size and diversity of individual states also means lotteries can get creative with their portfolios to cater to their specifi c audience. As sports betting grows in regulated jurisdictions globally and particularly The fi ll-in-the-blanks approach pairs in burgeoning U.S. geographies, It all comes back to the end user. Will perfectly with the open, innovation- stakeholders across the industry should THE CONSUMER- consumers fi nd what they need quickly seeking strategy that keeps sports stay open to continued innovation and and place their bets on a seamless and CENTRIC APPROACH bettors happy. In-venue sportsbooks fl exible solutions that meet short- and intuitive interface? Will they experience can raise the bar by introducing a world- long-term needs. Prior to the Supreme A sportsbook and its bells and whistles any issues during peak betting times? Do class online betting interface that reaches Court’s PASPA decision, the U.S. was should focus on the consumer. With a the bets on o er refl ect the local fandom players on the go, where regulations allow. on the precipice of massive change, constant deluge of media and content to and the current list of ongoing sporting anticipating a new wave of sports betting consider, a sports betting o er requires events? Maintaining a solution that allows And properties with a strong fanbase that and rapid expansion. Now, we’re in the a heavy lift to capture a consumer’s operators to address these questions cheers for a particular local team can o er thick of that change: eight states have attention and keep them engaged. And fi rst, not last, is the key to a winning niche bets to encourage bettor activity and already legalized sports betting, and more once you have a loyal audience, the sportsbook. introduce them to the options at hand. The have started the process. solution needs to be nimble, fl exible, and point here is that seizing opportunities, stable all at once to cover any number of and vigilantly remaining open to them, The U.S. market covers a vast number of high-profi le sporting events. can drive revenue by reaching players sports bettors with varying preferences. with the bets they want, a well-rounded Staying prepared for inevitably diverse Further, growth is a constant in the sports experience, and an interface that connects consumer tastes and needs requires betting industry, and it’s important to keep all of the elements that make sports an open attitude towards new focused on players even in the heat of betting enjoyable. technology and fl exible sports swift expansion and as new technologies betting features. Being “open” are introduced. Starting at square one means tweaking technologies to with a highly stable solution that can CHANGING THE GAME give consumers 360-degree access support a massive infl ux of betting volume to their favorite betting content. It means without any downtime. With a reliable One viable method of taking an open path upping the ante with top-notch solution up and running, lottery sports to sports betting—among many—is the services that propel sportsbooks to betting suppliers and operators can use modularization of a technology portfolio to the top of bettors’ minds. It means development time to better improve the easily adapt to the needs of any customer. incorporating both direct and front-end player experience and related Scientifi c Games has adopted this indirect feedback into a product services like marketing, pricing, trading approach with OpenSports, a full-service stack so sports betting technology and retail. solution with mix-and-match options that continually advances. empowers lotteries to maximize sports revenues.

PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 JULY/AUGUST 2019 • PublicGaming.com 3939 The shift has made an impact. Lotteries can choose the tech and services that suit their needs and, by extension, directly address the needs of their end users. Without the added footprint of duplicate or overlapping sports betting features, lotteries are free to focus on the most THE NEXT LEVEL impactful elements of their sportsbook. Sports betting is the next big thing in the This deconstruction of the one-size-fi ts- U.S. gaming industry, and stakeholders-- from supplier to lottery to consumer—are all strategy means customers across chomping at the bit to capitalize on what the gaming and lottery industry can is e ectively a new entertainment space. better serve sports betting fans with By opening up and building product based specifi c, tailored features. Operators on player preferences and a constant who are open to the growth and feedback loop, the industry can set a new innovation opportunities can make standard for sports betting excellence the most of the new market while while shaping the gaming channel into a remaining future-focused and ready perfect fi t for the expanding U.S. market. for the continuous evolution of positively disruptive technology.

40 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 © 2019 Scientifi c Games Corporation. All Rights Reserved. The World Post-PASPA Re-Drawing the Map of Sports Betting

By Lee Stuart Management Consultant and editorial contributor for PGRI

hen the U.S. Supreme Court struck down PASPA – the Professional and Amateur Sports Protection Act – in May 2018, it was as if two Wdams burst from the pressure that had been building to legalize sports betting: 1. A torrent of pent-up demand to legally wager on sports competitions has been unleashed among bettors. 2. A river of incremental tax revenues will begin flowing into state treasuries as more jurisdictions authorize the previously forbidden gaming activity. Since the Supreme Court’s decision more than a year ago, 11 states and the District of Columbia have legalized sports betting in some form. Many other states have legislative measures under consideration. And a few governments already had approved sports betting in anticipation of the Supreme Court decision, but still need to authorize regula- tory mechanisms. The pent-up demand is high among PASPA, and its sports books have anticipation of the Supreme Court ruling on consumers. In March of this year, more than generated billions of dollars in wagers PASPA. Tax rates on GGR are at a maximum 60% of respondents in a survey expressed through the years. The GGR rate is 6.75 of 12 percent, split 8-4 between state and their desire for professional sports betting percent in Nevada – the lowest of any state municipal treasuries. in their state and 42% said they would like jurisdiction. Mobile wagering is permitted West Virginia – Bets are permitted for the legal opportunity to bet on college sports via apps associated with licensed sports all professional and college sports. The events. Industry analysts have estimated books, but general internet sports betting is state lottery commission regulates sports that more than $100 billion was wagered not permitted. gambling. Tax is 10 percent of GGR. illegally per year in the U.S. Some percentage Delaware – Delaware was grandfathered Pennsylvania – Seven of the state’s 12 of that action certainly will migrate to legal under PASPA because of a football parlay casinos have paid the one-time $10 million channels. it once offered through the state’s lottery. licensing fee for the right to offer sports In statehouses around the U.S., legisla- The taxation method is hybrid, with the betting. The tax rate on GGR is a whopping tors and treasurers are discussing how much state taking 50 percent of GGR, casinos 40 36 percent. Bets are accepted on both money may flow from new taxes on gross percent, and 10 percent goes to augment professional and collegiate sports, and mobile gambling revenue (GGR), which represents horse racing purses. wagering is permitted. the dollars left over after paying out betting New Jersey – New Jersey was the state Rhode Island – Sports betting is allowed wins and deducting administrative/compli- that drove the Supreme Court decision exclusively at the state’s two casinos. The ance expenses. to strike down PASPA. GGR taxes are Rhode Island Lottery Commission governs Here is an overview of the “new map” of structured according to where bets are the activity. Betting is accepted on all sports betting, along with how the different made – at casinos, on mobile apps, or at race professional and college sports except those states are managing the various forms of tracks. Betting on collegiate competitions involving college teams in the state. Tax on betting and taxation. taking place in the state is prohibited, as is GGR is the highest in the U.S. – 51 percent. The following jurisdictions any wagering (regardless of venue) on New New Mexico – This state is included, but have sports betting up Jersey schools. only in a technical way. The state has not Mississippi – Mississippi began accepting and running: approved sports wagering, but an Indian sports wagers in August 2018. It had a head casino on tribal land (Tamya Nation) can Nevada – Nevada was grandfathered under start because it had passed legislation in Continued on page 50

PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 JULY/AUGUST 2019 • PublicGaming.com 41 Dreamtouch Smart: The largest ticket capacity in the smartest size he retail industry is rapidly transforming due largest brick-and-mortar retailer chains, creating an enticing to innovations and new trends in technology player experience that lets customers shop anytime, anywhere which redefine the retail experience of consum- in the most efficient manner. This latest addition in the family ers. Digital technology has already become an of Dreamtouch products, is equipped with a stunning 32” high integral part of our daily lives and sets new definition display in landscape orientation, offering a unique standards to our expectations as customers. gaming experience. When in idle mode, Dreamtouch Smart Retail transformation is driven by the need to combine digi- has the ability to automatically turn into a powerful advertise- Ttal with physical experiences and to deliver unique, engaging ment and promotion lottery module with programmable rich and seamless experiences for the consumer. Consequently, multimedia content and call to action material for the player the needs of consumers and retailers as well, require innova- (e.g. game information and how to play instructions, winning tive and intuitive technology solutions together that create an announcements, Jackpots announcements, draw results and opportunity for lotteries to increase sales and revenues. social alerts such as responsible gaming messages, weather reports, missing children alerts, etc.). INTRALOT shapes the future of its products developed by integrating new technologies and innovations to them, aiming to meet customers’ expecta- tions and technological trends that satisfy retail- ers demand for modern and advanced point of Also, it incorporates a full set of participation features for the main attraction and key points are its compact size at just sales technology. players, allowing them to interact with it in a fast and fully 54” height that allows customers to have a greater visibil- autonomous way. Dreamtouch Smart is enriched with func- ity across the front end of supercenter stores and checkout The introduction of Dreamtouch Smart, the first tional features for the retailers that makes their everyday life areas while it has the largest capacity of scratch tickets (up 54” height vending machine with the largest easier and maximizes sales potential. Also, by integrating to 25 bins) in the industry. The additional number of scratch capacity of scratch tickets in the smartest size, a contactless payment module, Dreamtouch Smart allows games offered by Dreamtouch Smart, compared to any other confirms INTRALOT’S continuous commitment customers to pay by waving their card or mobile in front of vending terminal at similar height offered in the market, is in delivering pioneering and innovative products. its reader delivering a frictionless and seamless payment ex- estimated to generate increase on average sales revenues. It upholds the legacy of Dreamtouch, the first perience and it promotes new trends and digital technology vending machine with touchscreen introduced Dreamtouch Smart is already expanding INTRALOT’s Vend- inside retail channel. in market. Dreamtouch Smart is a revolutionary ing Terminals footprint worldwide following integration within vending machine, carefully designed, to benefit Due to its compact size, Dreamtouch Smart offers a new lev- several lotteries’ product portfolio representing a new, excit- both players and retailers. It stands out for the el of functionality and convenience especially when installed ing sales channel for retail operators that delivers an exciting unique and modern aesthetic. in hypermarkets, supercenters and groceries stores. It offers and rewarding gameplay experience to the player. Modern- enhanced player satisfaction with its functionality, accessibil- izing Lotteries in a digital world, INTRALOT revolutionizes the Dreamtouch Smart aims to attract lottery players ity and rich set of features. It further relieves in-store bottle- lottery experience in retail with this modern, powerful, and when on a regular shopping trip to retail stores necks avoiding long retailer queues, thus increasing player stylish vending machine, designed to boost lottery and retail- and build on impulse buy occasion. It is the only and staff member convenience. er revenues by attracting new audiences through numerous instant ticket vending machine for purchasing locations installations. unlimited draw based games, terminal instants Dreamtouch Smart accommodates the trend of increasing- and up to 25 instant scratch enabling lottery op- ly open floor plans within retail outlets and big stores. The Visit INTRALOT.com erations to expand their network in the world’s

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PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 JULY/AUGUST 2019 • PUBLIC GAMING INTERNATIONAL 43 Women in Leadership from page 29 introducing women to other influencers for informal, ad hoc advice and counsel. skills, micro-lending, and understanding Many employers are forming women’s salary negotiations. There are complex social, mentorship programs that feature multiple economic, cultural, and political subtleties objectives: the attraction of top women associated with these types of programs; talent, the focused development of women, women leaders in CSR roles are navigating and their retention and advancement. The household decision-making dynamics, access hallmarks of the most successful of these to resources, and a multiplicity of other programs are: factors to ensure program success. • Form a group of women employees to lead CSR programs may touch on such issues the program. This group does not need to as women’s reproductive health, gender-based be composed of professionals from Human violence, nutrition, racial/ethnic biases, and Resources, but rather women from around other systemic causes of women’s inequality. the organization who have expressed a Women leaders have a resonance with such desire to participate. concerns that many men may lack; many A study by Heidrick & Struggles, an inter- • Enlist women in leadership positions. Ask having confronted such issues themselves in national executive search firm, concluded the highest-ranking women to actively their journey to organizational leadership. that more than 75% of respondents believed participate, either as mentors or as sponsors It is clear that women executives bring mentoring was of critical importance to their of the process. a different perspective to CSR. They tend career development. However, women may • Create measurable goals for the program. to possess a more insightful and informed find it challenging to connect with a woman What gets measured gets accomplished, so standard of equity and fairness than do men. mentor who can share experiences from the be aggressive about establishing objectives They tend to be more rounded and nuanced same gender perspective. To wit: in the same for the number of women participating communicators, with an innate ability to study, only 27% of respondents said their in a mentoring program and, of course, listen as much as they talk. And they are organizations possessed formal mentoring measure how many advance into positions more naturally disposed to empathetic programs and only 9% found a mentor of leadership. discourse and actions. Equity, communica- through a formal program. • Build in accountability. Many organiza- tion, and empathy all are hallmarks of Not all mentoring relationships need tions facilitate mentor relationship match- successful CSR strategies. to be formal (which are characterized by making, but then bow out of the process. a matching process facilitated by an orga- The best programs ensure accountability of How Can Organizations both the mentors and protégés, requesting Help More Women in Their nization, such as an employer or a college alumni association). There also are coaching occasional progress reports and designating Growth and Development? and connector relationships. Coaches certain days, times, and physical spaces for How do organizations foster the professional typically are professionals within a woman’s mentoring meetings to occur. Best-practice growth and development of more women organization of employment but not their processes begin with mentor training, to accelerate their representation in leader- manager/supervisor. Coaches can assist in discussing the types of engagements that ship positions? And how can a company’s the identification of skill gaps, provide advice are most beneficial and drawing appropri- performance rise concomitantly? on how to navigate certain work situations, ate lines between advising and directing. An elemental component of the profes- and push their protégés out of their comfort Protégés, too, are trained on how to take sional development of women is mentoring. zones. Connectors facilitate networking, control of their relationships and how to extract the maximum value from their Resources mentors. • In some instances, women mentoring rela- Weber Shandwick Credit Suisse tionships have reached beyond the bounds Gender Forward Pioneer Index file:///C:/Users/Lee%20Stuart/ https://www.webershandwick.com/wp-content/ AppData/Local/Packages/Microsoft. of the individual-advising construct and uploads/2018/04/gender-forward-pioneer-index- MicrosoftEdge_8wekyb3d8bbwe/TempState/ have influenced large-scale organizational infographic.pdf Downloads/credit-suisse-swiss-gender-report- policy. Such issues as gender compensation october-2016 equality, work-family balance, and sexual Korn Ferry Institute harassment have been influenced by an https://www.kornferry.com/institute/women-ceo- Catalyst accumulation of women’s discussions. insights https://www.catalyst.org/media-release/despite- modest-gains-women-and-people-of-color- see-little-change-in-representation-on-fortune- Women leaders who serve as mentors oc- McKinsey & Co. 500-boards/ casionally become sponsors as well. Sponsor https://www.mckinsey.com/~/media/McKinsey/ executives know a person’s assets, contribu- Business%20Functions/Organization/Our%20 tions, and potential and can advocate behind- Insights/Women%20matter/Women_mat- University of California-Davis ter_dec2009_english.ashx https://www.ucdavis.edu/news/more-women- the-scenes for developmental opportunities. ceos-top-corporate-leadership-still-male- dominated-uc-davis-study-finds Lottery Is The Peterson Institute Taking Bold Action for International Economics Glassdoor The lottery industry is uniquely positioned to https://piie.com/research https://www.glassdoor.com/employers/blog/ attract-more-women-in-tech/ contribute to these important business and societal concerns.

44 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 Lynne Roiter from page 18 It is already an international industry, Evgeniy Vlasenko from page 20 E. Vlasenko: If our new government pays attention to lotteries and takes the right government forwith global reach reiterating and a strong their professional confidence MSL will become 50 years old. It is a Group of the EL. Describe the mission, During the past year, several initiatives E.What Vlasenko: do you Membership think the infuture a multi- holds steps to effectively regulate the market, all ininfrastructure renewing my mandate to facilitate communicationslast February. good time to reflect on our history, our purpose, and agenda of this working group. were launched to support information and and initiatives across governmental jurisdic- jurisdictionwith respect lottery to isRussia on our respectingagenda. In game categoriesexperiences will start to and grow progress, quickly analyze the last awareness-raising activities, including a I take this opportunity to welcome the fact,the sovereigntyit is one of the ofpriorities. Ukraine? It would be within the next few years. Sports betting E. Vlasenko: The International lottery two newtions and Boardcultures. members who joined the half a century and build the bridges that campaign to promote the importance of easierE. Vlasenko: if Ukraine It iswere a problem to become for awhich member and on-line lottery will increase their community is a small world. Almost board ofLottery directors already atemploys the end numerous of the fiscal will sustain growth for another 50 years. respecting set gaming limits; broadcasting women, including many who occupy ofthere the isEU. no Onready the solution. other hand, So we Euro need to shares in our portfolio as these categories everybody knows each other. Most are year, Mr. Jean-François Blais and Ms. Ann Therefore, in addition to new and very a web capsule explaining the operation positions of executive leadership. Millionsremain strong and EJP and have not arelax rather our conservative efforts are mostly affectedspecial by gamesnon-licensed with a lotopera- of prizes, we are active members of the WLA and regional MacDonald. tors which we hope and expect will be of chance; and adding a tab in our With the creation of WILL – Women’s approachto preserve towards independence admission and of freedom. new planning events and campaigns and new lottery associations, with well-established subject to more regulatory enforcement. online gaming site giving easy access to Initiative in Lottery Leadership – in 2017, members.Ukraine wants So we to have determine a long wayits own to go path to games that will bring attention to this lines of communication already in place. Thank you also to my colleagues on the which is to be governed peacefully by the And I would like to point out that responsible gaming content. the industry directly addressed the need fulfill all legal, regulatory, technical and How is the channelhistory and mix help likely us to to recollect a lot of management team for their valuable rule of law that is decided by the people for more women in influential roles. Rebecca financial requirements to make it happen. evolve? Land-basedinteresting retailevents com-and accomplishments everyone appreciates the important role collaboration and support unwavering. – like Western democracies. The 2014 The responsible marketing of our offer also Hargrove, President and CEO of the But the long journey always begins with a prised over 95%from theof salespast and a fewconnect them to our that PGRI plays in this system. This is a and 2019 elections clearly showed that includes training all our employees and Tennessee Education Lottery, heads up first step. years ago. Iscompany that changing? of today, to celebrate jackpot great achievement. Ithe wish initiative. to recognize In 2018, MM. the André Executive the people of Ukraine want the stability retailers. Significant efforts will continue to E. Vlasenko: Thewinners online and channel the social contin- projects supported Dumouchel andCommittee of the François European Tremblay, Lotteries whoAs- Howand openness is the product and respect mix likely for individual to evolve I strongly believe that people are the most be made to this end. ues to grow, especiallyby MSL. its Ourmobile proud sub-chan- history has special actedsociation respectively as endorsed WILL Corporate to operate Vice at three overrights the of nextWestern-style three years? democracies. In valuable asset of any company, even more nel. As to purelymeaning on-line todaygames, because their share we need to show President,key levels: inResources Human networking, training, Resources fact, we do not blame Russian people and important than brand equity. I see the role The management of video lottery retailers E. Vlasenko: If our new government pays is still small, mostlythe role due of to the the Lottery presence in ofsociety and why and inspiration.President of With operations this action, for our WILL video think they probably want the same thing! of the EL Education Working Group as was reinforced with the adoption of attentionInstead, we to differentiatelotteries and takesRussian the peopleright illegals. we are different from gambling companies. lotterybecame network a truly international and bingo. Theyprogram. retired providing the tools to help people be the our ALV Action Plan. In addition to stepsfrom toRussian effectively official regulate politics the andmarket, their all atStéphane the beginning Pallez, (CEO of the of 2019-2020 Française desfiscal jeux) Do you haveIn a ourproblem last interview with the you mentioned best they can be, optimize performance reconfiguring the network, now comprised gameunfriendly categories policy will towards start to Ukraine. grow quickly year.and Jutta I thank Buyse them for (Deputy their Director important of EL) are bet-on-the-outcomethat the Ministry model of like Finance practically for the benefit of their careers and for of less than 9,900 ALVs, we strengthened spearheading the Initiative in within the next few years. Sports betting contribution to Loto-Québec. How has your product mix Lottoland? withdrew from regulation of the lottery the benefit of the enterprise stakeholders. enforcement of our responsible marketing Europe. Sue van der Merwe (Managing and on-line lottery will increase their shares Investing in education and personal changed over the last three years? E. Vlasenko: Lottolandmarket which so far led is notto chaos active and a decrease code that all lottery video retailers must Director Lotteries & Keno, Tabcorp) is in our portfolio as these categories are development is key to making this happen. The excellent work of all the staff here. Maybe theyof thesee thatlegal their lottery offer market. is not What has respect. The Government also approved doing the same in Asia-Pacific; and Rhita mostlyE. Vlasenko: affected Our by lotterynon-licensed Zabava operators is the The development of human potential of Loto-Québec must also be underlined. competitive to thechanged ones providedsince then? by illegals Loto-Québec’s new socio-economic criteria Lahrou (La Marocaine des Jeux et des Sports whichmost popular we hope game and expectover the will last be twenty subject requires investment. The EL wants to helps The success of the past year is really that already operate in Ukraine. that have to be met before placing an ALV, MDJS in Africa. WILL’s mission is to toyears. more It regulatoryis a Sunday enforcement. morning bingo show. E. Vlasenko: Not that much has changed. its members get the most out of every attributable to the professionalism and We will continue to invest in it to main- Yes, we have a lot of issues with the un- which include the bar not being in a sector drive business growth through support- The market still waits for the new licensing dollar they invest in their people. The commitment of our employees. I am very Howtain its is positionthe channel as the mix market likely leader.to evolve? And protected online sphere of Ukraine - the identified as materially deprived by the ing the advancement of women into top terms that establish clear, unambiguous courses of EL University are free of charge grateful to them. Land-basedterminal instant retail tickets comprised rank oversecond 95% today, of players can bet or play -style National Institute of Public Health. positions of management, leadership, and and enforceable rules for on-line sales, and to members. We conduct 2 types of courses responsibility. saleswhich a fewwe believeyears ago. is a goodIs that success changing? for that games on numerous sites which have no Ukrainian registration.protection This of theis frustrating market from illegals. First and are preparing a third one for different Our support for various philanthropic Finally,WILL’s I would mentor/mentee like to say programthank you was category of games. E. Vlasenko: The online channel continues as the country sufferswe need a propershortage regulatory of cash, documents to levels of experience and expertise. causes has continued. Our employees have tolaunched our customers; in the U.S. appreciation in 2018 and for in theEurope toAre grow, draw especially games its decliningmobile sub-channel. as a has to take IMFbe credits issued; every and year,second and we il- need measures once again been generous by contributing on June 5 in Prague. Our intention is to facilitate knowledge confidence they place in us motivates us to Aspercentage to purely on-line of total games, sales? their share is legal gambling isto justmake taking sure moneythat they out are of followed. Until to the All Winners campaign, for the surpassMay our Scheve goals. Reardon, Executive Director sharing, best practices, train on how to stillE. Vlasenko: small, mostly Number due to games the presence sales are of the country. that is done, I do not expect investment to benefit of Centraide, Partenaire Santé- of the Missouri Lottery, captured the spirit handle difficult situations by using actual illegals.stable but due to the growth of other game be forthcoming from the shareholders or Québec, the Canadian Red Cross, Quebec Lynneof WILL Roiter in words that would resonate with What are some of the most i case studies and industry leaders who have the many researchers who have studied the categories with higher dynamics and more multinationals like IGT or SGI into the Division, and the Harvest Organization. President and CEO, Loto-Québec Do you have a problem with the bet-on- nteresting initiatives that MLS is experienced the whole range of lottery women in leadership equation: “Diversity entertainment-value, draw games as a Ukrainian market. the-outcome model like Lottoland? pursuing now and over the next business challenges, as well as formal Proactive Improvements should be seen as a core value of any business percentage of total sales is declining. 18 months? A new President was recently elected in education for new employees to make We continued the improvement and and a vital tool for a multi-billion dollar Bingo, though, has been growing over the E. Vlasenko: Lottoland so far is not active E. Vlasenko: Ukraine. And already there are a lot of sure the terms and EL standards, like harmonization of our procedures. The industry that provides millions to beneficia- last three years. So overall, draw game sales Within the next 18 months here. Maybe they see that their offer is not MSL will becomenew 50 faces years among old. It top is a state good positions. How RG, Security, etc., and the values of the goal is to have a convergent offer, which ries around the world.” are in a good shape. competitive to the ones provided by illegals time to reflect doon youour thinkhistory, it willour experi-change gambling in Association have the same meaning across meets player expectations and habits WILL is fueled by financial support from thatDo youalready participate operate in Ukraine.in a big multi- ences and progress,general analyze and lotteriesthe last halfin particular? the world - and to encourage the adoption and to be more efficient. In particular, JUMBO, The European Lottery Associa- state draw game like Euro Millions tion, IGT, Scientific Games, INTRALOT, Yes, we have a lot of issues with the a century and build the bridges that will of these values throughout the industry! I improvements have been made to our slot or EuroJackpot? sustain growth E.for Vlasenko: another 50 Gambling years. There- is forbidden Pollard Banknote, the North American State unprotected online sphere of Ukraine - the also see this as only the beginning. There machine park, at our online gaming site, fore, in additionin to Ukraine new and since very 2009. special So those who and Provincial Lottery Association, and playersE. Vlasenko: can bet Membership or play online in casino-style a multi- is incredible potential for the EL to be a our lottery kiosks and in the prize payment games with a lotoperate of prizes, are wein theare “greyplanning zone”. Lottery is many others. Money matters, of course, but gamesjurisdiction on numerous lottery is sites on ourwhich agenda. have Inno positive force in the industry by supporting process. events and campaignsnot classified and new as gamesgambling. that It is regulated no more so than changes in belief systems Ukrainianfact, it is one registration. of the priorities. This is It frustrating would be as its members’ ability to develop the talent easier if Ukraine were to become a member will bring attentionaccording to this to history the Law and on help Lotteries. These In recent years, we have assured the control regarding the importance of women, ethnic the country suffers a shortage of cash, has and capabilities of the thousands of of the EU. On the other hand, Euro Mil- us to recollect alaws lot of without interesting license events terms are expected of expenses and we continue to do so. minorities, and CSR in the conduct of to take IMF credits every year, and illegal people who work for the benefit of good lions and EJP have a rather conservative and accomplishmentsfor last fromseven the years. past If and the new government The $ 20 million decline in our expenses business. gambling is just taking money out of the causes provided by lottery. I see a lot of With WILL, a potent vehicle to smooth approach towards admission of new mem- connect them toteam our findscompany time of to today, address these issues that compared to the previous year - which also country. opportunities in this area of EL support a path for women to achieve their full bers. So we have a long way to go to fulfill to celebrate jackpotaffect winners the sector and ofthe lotteries, social the proper and to its members. The next step is to collect showed a decline from the prior year - is projects supported by MSL. Our proud potential, along with the efforts of everyone Whatall legal, are regulatory, some of the technical most interesting and financial effective regulatory framework based on feedback from the members to understand evidence of our fiscal discipline. history has special meaning today because in our industry, the lottery industry can initiativesrequirements that to MLS make is itpursuing happen. now But andthe EL\WLA standards and expertise can be their training needs and reflect accordingly. we need to show the role of the Lottery Thanks consolidate its role as a beacon of light in overlong thejourney next always18 months? begins with a first step. implemented quickly and would boost the So the works continues and the show must in society and whyLottery we aremarket. different from I thank the board of directors and the the New Era of organizational inclusiveness, go on! exemplary corporate citizenship, and optimal E.How Vlasenko: is the Withinproduct the mix next likely 18 months to gambling companies. service to all its stakeholders. evolve over the next three years? You are chairContinued of the on Education page 50 Working

PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 44 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 JULY/AUGUST 2019 • PublicGaming.com 45 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 45 The lottery headquarters houses ecosystem, and use the company’s data scientists, game designers, rich history of data, insights and mathematicians, software experience to help our customers programmers, engineers, digital maximize profits,” McHugh explains. developers, printing specialists, manufacturing technologists, lottery Like any other consumer product, sales professionals, logistics gurus, lottery games must give players the government relations advisors, legal entertainment value they expect, counselors, and just about every and be delivered to the marketplace Powering the World’s category of expert you can imagine. quickly and efficiently. That’s not counting the team of Lottery Revenues robots that ensures no one ever “Although lottery is an age-old knows where the winning instant tradition – many of America’s “scratch” game ticket is located. oldest colleges, universities and infrastructure, some of which On a 23-acre wooded campus along the high The real winners of the expertise are now historic landmarks were on this campus are the lottery funded by lotteries – it is now an tech corridor that leads to Atlanta, Scientific beneficiaries that do tremendous $89 billion global consumer product Games global lottery headquarters is a good in their communities thanks to category that requires industry lottery funding. experts and constant innovation 24-hour/7-day a week hub of energy. Surrounded to keep it relevant and exciting,” Government Relations Global Proposals Instant Product Management by more than 700 technology companies in “It’s humbling to think that when shares McHugh. the once rural city of Alpharetta – now called we come to work every day, we are Emily Marsh Brannan Wise Jason Prentice doing good to benefit the quality Supplying 70% of the world’s the Technology City of the South – the lottery of life in communities around the instant games and powering more As Regional Vice President of Government Affairs As Senior Proposal Manager at Scientific Games, Vice President of Game Creation Jason Prentice has supplier has created continuous momentum world – whether it’s for education, than 50 lotteries with systems and at Scientific Games, Emily Marsh oversees lottery Brannan Wise works with nearly every area of worked in the lottery industry for 16 years with over senior citizens, veterans, health retail technology, the company has customers in the Southeast region of the U.S. the company, from legal and finance to licensing a decade spent managing the Georgia Lottery’s for 45 years to impact the success of the and welfare, the environment, or harnessed the talents of a team of Keeping a pulse on the area’s political landscape, and interactive. In this role, she leads the RFP instant game business. He oversees the company’s world’s lotteries. other state programs funded by experts at its lottery headquarters she follows legislation and advocates for the lottery bid response process, and ensures proposals are instant game design and portfolio management lottery profits,” says Pat McHugh, to manage every aspect of industry and Scientific Games. She helps educate successfully executed from start to finish. She for all customers who produce games in Alpharetta, Group Chief Executive Lottery for its business. legislators and stakeholders on ways to grow state manages collaboration between technical subject including support for the premier Scientific Games Scientific Games. lotteries and their returns to beneficiaries. Emily is an matter experts, business executives and others on Enhanced Partnership (SGEP) program for high- The Alpharetta campus is where alumnus of Leadership Georgia, Class of 2016, one of the proposal team to ensure the company offers performance instant product management. His With that purpose comes a strong expertise meets innovation. More the nation’s oldest and most successful leadership customers the right products and innovative services teams are directly responsible for advising lottery sense of responsibility. It’s a high- than 1,200 talented employees training programs for young business, civic and to drive sales and maximize revenue for good causes customers on all aspects of their instant game profile balance of lottery profits apply their knowledge to making community leaders. When she’s not working, Emily around the globe. A 16-year veteran at Scientific strategy and execution, creating high-impact instant and player protection. As a publicly their customers successful, and the enjoys traveling and spending time outdoors with Games, Brannan holds an APMP certification from the game designs and new content and play style traded company and the only world a better place. The facility her husband and Golden Retriever, Murphy. Association of Proposal Management Professionals innovations from the Dream Team. He is passionate U.S.-headquartered major lottery is the company’s largest of its for bid, proposal, business development, capture and about coaching his two children in softball, baseball, supplier in the industry, Scientific five instant game manufacturing graphics professionals working in a bid and proposal golf and tennis. Jason met his wife Dawn while Games takes its role in the lottery facilities worldwide, the center of its environment. A fun fact about Brannan: she first met refereeing a summer league basketball camp and ecosystem seriously. renowned work in lottery insights her would-be husband in the early 80s at his cousin’s he is a former member of the Georgia Tech Yellow and analytics, and an incubator for (her best friend’s) birthday party. They married more Jackets basketball team playing under Coach “Our employees understand that lottery tech innovation. than 30 years later and are the proud parents of Bobby Cremins. lottery games touch millions three boys. of consumers’ lives in countries Here’s a look behind the scenes at throughout the world daily. They just a small cross-section of experts take great pride in their expertise who work under one roof to help and unique role in the lottery make it all happen in a big way. Data Scientist Haley Bobo As a Data Scientist at Scientific Games, Haley Bobo provides customized regional analysis and insights including sales forecasts, product optimizations and loyalty program predictions. Through advanced machine learning techniques, she has developed models that can predict the performance of any game a lottery may produce. Using her data and recommendations, lottery customers can optimize instant product portfolios to provide a fun and engaging selection of games for players. Haley taught statistics for two years while earning a Master of Science in Applied Statistics. Forever a fan of all things Halloween, she and her husband had an antique Halloween-themed wedding at an old house they grew up believing was haunted. (No ghosts were in attendance.)

46 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 The lottery headquarters houses ecosystem, and use the company’s data scientists, game designers, rich history of data, insights and mathematicians, software experience to help our customers programmers, engineers, digital maximize profits,” McHugh explains. developers, printing specialists, manufacturing technologists, lottery Like any other consumer product, sales professionals, logistics gurus, lottery games must give players the government relations advisors, legal entertainment value they expect, counselors, and just about every and be delivered to the marketplace Powering the World’s category of expert you can imagine. quickly and efficiently. That’s not counting the team of Lottery Revenues robots that ensures no one ever “Although lottery is an age-old knows where the winning instant tradition – many of America’s “scratch” game ticket is located. oldest colleges, universities and infrastructure, some of which On a 23-acre wooded campus along the high The real winners of the expertise are now historic landmarks were on this campus are the lottery funded by lotteries – it is now an tech corridor that leads to Atlanta, Scientific beneficiaries that do tremendous $89 billion global consumer product Games global lottery headquarters is a good in their communities thanks to category that requires industry lottery funding. experts and constant innovation 24-hour/7-day a week hub of energy. Surrounded to keep it relevant and exciting,” Government Relations Global Proposals Instant Product Management by more than 700 technology companies in “It’s humbling to think that when shares McHugh. the once rural city of Alpharetta – now called we come to work every day, we are Emily Marsh Brannan Wise Jason Prentice doing good to benefit the quality Supplying 70% of the world’s the Technology City of the South – the lottery of life in communities around the instant games and powering more As Regional Vice President of Government Affairs As Senior Proposal Manager at Scientific Games, Vice President of Game Creation Jason Prentice has supplier has created continuous momentum world – whether it’s for education, than 50 lotteries with systems and at Scientific Games, Emily Marsh oversees lottery Brannan Wise works with nearly every area of worked in the lottery industry for 16 years with over senior citizens, veterans, health retail technology, the company has customers in the Southeast region of the U.S. the company, from legal and finance to licensing a decade spent managing the Georgia Lottery’s for 45 years to impact the success of the and welfare, the environment, or harnessed the talents of a team of Keeping a pulse on the area’s political landscape, and interactive. In this role, she leads the RFP instant game business. He oversees the company’s world’s lotteries. other state programs funded by experts at its lottery headquarters she follows legislation and advocates for the lottery bid response process, and ensures proposals are instant game design and portfolio management lottery profits,” says Pat McHugh, to manage every aspect of industry and Scientific Games. She helps educate successfully executed from start to finish. She for all customers who produce games in Alpharetta, Group Chief Executive Lottery for its business. legislators and stakeholders on ways to grow state manages collaboration between technical subject including support for the premier Scientific Games Scientific Games. lotteries and their returns to beneficiaries. Emily is an matter experts, business executives and others on Enhanced Partnership (SGEP) program for high- The Alpharetta campus is where alumnus of Leadership Georgia, Class of 2016, one of the proposal team to ensure the company offers performance instant product management. His With that purpose comes a strong expertise meets innovation. More the nation’s oldest and most successful leadership customers the right products and innovative services teams are directly responsible for advising lottery sense of responsibility. It’s a high- than 1,200 talented employees training programs for young business, civic and to drive sales and maximize revenue for good causes customers on all aspects of their instant game profile balance of lottery profits apply their knowledge to making community leaders. When she’s not working, Emily around the globe. A 16-year veteran at Scientific strategy and execution, creating high-impact instant and player protection. As a publicly their customers successful, and the enjoys traveling and spending time outdoors with Games, Brannan holds an APMP certification from the game designs and new content and play style traded company and the only world a better place. The facility her husband and Golden Retriever, Murphy. Association of Proposal Management Professionals innovations from the Dream Team. He is passionate U.S.-headquartered major lottery is the company’s largest of its for bid, proposal, business development, capture and about coaching his two children in softball, baseball, supplier in the industry, Scientific five instant game manufacturing graphics professionals working in a bid and proposal golf and tennis. Jason met his wife Dawn while Games takes its role in the lottery facilities worldwide, the center of its environment. A fun fact about Brannan: she first met refereeing a summer league basketball camp and ecosystem seriously. renowned work in lottery insights her would-be husband in the early 80s at his cousin’s he is a former member of the Georgia Tech Yellow and analytics, and an incubator for (her best friend’s) birthday party. They married more Jackets basketball team playing under Coach “Our employees understand that lottery tech innovation. than 30 years later and are the proud parents of Bobby Cremins. lottery games touch millions three boys. of consumers’ lives in countries Here’s a look behind the scenes at throughout the world daily. They just a small cross-section of experts take great pride in their expertise who work under one roof to help and unique role in the lottery make it all happen in a big way. Data Scientist Haley Bobo As a Data Scientist at Scientific Games, Haley Bobo provides customized regional analysis and insights including sales forecasts, product optimizations and loyalty program predictions. Through advanced machine learning techniques, she has developed models that can predict the performance of any game a lottery may produce. Using her data and recommendations, lottery customers can optimize instant product portfolios to provide a fun and engaging selection of games for players. Haley taught statistics for two years while earning a Master of Science in Applied Statistics. Forever a fan of all things Halloween, she and her husband had an antique Halloween-themed wedding at an old house they grew up believing was haunted. (No ghosts were in attendance.)

PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 JULY/AUGUST 2019 • PublicGaming.com 47 Instant Product Innovation Client & Creative Services Game Programming Systems Technology Retail Danielle Hodges Laurie Pierce Ashley Gantt Kent Christensen Mandy Carter Danielle Hodges plays a major role in product A 25-year veteran of Scientific Games, Lottery Lead Intrigued by the idea of writing gaming software, A 30-year veteran of the lottery industry, Kent As Director of Lottery Retail Solutions at Scientific innovation as Advanced Industrial & Product Designer Account Director Laurie Pierce is responsible for Ashley Gantt began his career as a programmer at Christensen oversees software development for Games, Mandy Carter builds retail solutions that help at Scientific Games. Her eight years of expertise day-to-day instant game operations for multiple Scientific Games 22 years ago after graduating with lottery product innovation and development as grow lottery sales and generate funds for good causes. helps solve instant product game challenges for lottery customers. Her role includes developing a Computer Science degree from the University Senior Director of Software Engineering and Product She feels fortunate to be a part of the company’s lottery customers, growing their categories through instant game launch schedules, establishing prize of Georgia. Today, he is Senior Director of Game Development at Scientific Games. His team develops talented Retail Solutions team, which works non-stop new print techniques and talking with players to structures and coordinating instant game artwork. Programming and oversees a team of programmers the software for the company’s advanced retail and to develop, sell and deploy the most advanced and continually improve lottery products. She does Lottery customers rely on Laurie to be their voice and auditors who create $65 million worth of instant analytics technologies including gem|Enterprise™, effective retail strategies and tools that drive lottery this by collecting, sorting and analyzing internal within Scientific Games, providing them with game lottery data every day. Working for Scientific gem|Retailer™, gem|Intelligence®, SCiQ®, Ravenweb, sales. Mandy works closely with both lottery and and external data, including consumer research to the best products and the most attractive game Games is especially meaningful for Ashley since he Infuse™ and more. When Kent isn’t developing major retail chain partners to launch these innovative deliver marketing toolkits to the global sales teams. designs. A shining example of giving back, Laurie was one of the early recipients of Georgia’s HOPE software, he shows dogs with his wife. They compete strategies and tool integrations on scales that range Danielle earned her Bachelor of Science in Art Design started a ministry, “Love From Linda,” in memory of Scholarship, a college scholarship funded by the at the highest levels and often have dogs ranking from small pilots to jurisdiction-wide deployments. and a Master’s in Business Administration. She’s her mother who passed away of Alzheimer’s. She Georgia Lottery. He views lotteries as the engines among the top five in the U.S. Kent has enjoyed sailing She’s worked in the lottery industry for 11 years. An passionate about trying new experiences, especially provides walkers, wheelchairs, pill box organizers that drive good causes forward and he’s extremely since he was a child, and once sailed from Bermuda to ardent animal lover, Mandy owns a 350-lb pot belly when traveling. Checks off her bucket list include and nutritional supplements to senior citizens in honored to be a part of the industry. He’s also the New Jersey, a four-day trip with no land in sight. pig named “Mookie” and five rescue cats ranging from riding a camel in Cabo San Lucas, swimming in a her community. proud owner of a 1950 Ford tractor, which still runs 1 ½ to 21 years old. bioluminescent bay, and diving with sharks (in a shark like a champ. cage) on the Hawaiian island of Oahu.

Security / Compliance Interactive / iLottery Rick Maxwell Will Reeves As Senior Director of Security and Investigations, Once a sous chef at an Italian restaurant, Will Reeves Rick Maxwell is one of four compliance officers has worked his design magic at Scientific Games for at Scientific Games lottery headquarters. His the last 15 years. As Director of Creative and Game responsibilities range from ensuring that the Design, he leads the Lottery group’s Digital Content company’s compliance plan is followed and relevant Studio creative and development teams, which are issues are reported to the Compliance Committee to responsible for the design and creation of second- conducting due diligence on potential customers, chance microsites, second-chance games, mobile vendors and suppliers. He also oversees the physical lottery apps and other innovative and interactive security program to safeguard the company’s products. Will is inspired by his coworkers’ passion employees and products. Rick joined Scientific and creativity. He enjoys creating compelling digital Games after retiring from the FBI, where he served experiences and games that players enjoy. When as a special agent for nearly 20 years. Outside of the he’s not designing games, he loves goofing off with office, you can find him cheering on his beloved his family. Texas Longhorns and Georgia Bulldogs, especially during college football season. All ® notices signify marks registered in the United States. © 2019 Scientific Games Corporation. All Rights Reserved.

48 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 Instant Product Innovation Client & Creative Services Game Programming Systems Technology Retail Danielle Hodges Laurie Pierce Ashley Gantt Kent Christensen Mandy Carter Danielle Hodges plays a major role in product A 25-year veteran of Scientific Games, Lottery Lead Intrigued by the idea of writing gaming software, A 30-year veteran of the lottery industry, Kent As Director of Lottery Retail Solutions at Scientific innovation as Advanced Industrial & Product Designer Account Director Laurie Pierce is responsible for Ashley Gantt began his career as a programmer at Christensen oversees software development for Games, Mandy Carter builds retail solutions that help at Scientific Games. Her eight years of expertise day-to-day instant game operations for multiple Scientific Games 22 years ago after graduating with lottery product innovation and development as grow lottery sales and generate funds for good causes. helps solve instant product game challenges for lottery customers. Her role includes developing a Computer Science degree from the University Senior Director of Software Engineering and Product She feels fortunate to be a part of the company’s lottery customers, growing their categories through instant game launch schedules, establishing prize of Georgia. Today, he is Senior Director of Game Development at Scientific Games. His team develops talented Retail Solutions team, which works non-stop new print techniques and talking with players to structures and coordinating instant game artwork. Programming and oversees a team of programmers the software for the company’s advanced retail and to develop, sell and deploy the most advanced and continually improve lottery products. She does Lottery customers rely on Laurie to be their voice and auditors who create $65 million worth of instant analytics technologies including gem|Enterprise™, effective retail strategies and tools that drive lottery this by collecting, sorting and analyzing internal within Scientific Games, providing them with game lottery data every day. Working for Scientific gem|Retailer™, gem|Intelligence®, SCiQ®, Ravenweb, sales. Mandy works closely with both lottery and and external data, including consumer research to the best products and the most attractive game Games is especially meaningful for Ashley since he Infuse™ and more. When Kent isn’t developing major retail chain partners to launch these innovative deliver marketing toolkits to the global sales teams. designs. A shining example of giving back, Laurie was one of the early recipients of Georgia’s HOPE software, he shows dogs with his wife. They compete strategies and tool integrations on scales that range Danielle earned her Bachelor of Science in Art Design started a ministry, “Love From Linda,” in memory of Scholarship, a college scholarship funded by the at the highest levels and often have dogs ranking from small pilots to jurisdiction-wide deployments. and a Master’s in Business Administration. She’s her mother who passed away of Alzheimer’s. She Georgia Lottery. He views lotteries as the engines among the top five in the U.S. Kent has enjoyed sailing She’s worked in the lottery industry for 11 years. An passionate about trying new experiences, especially provides walkers, wheelchairs, pill box organizers that drive good causes forward and he’s extremely since he was a child, and once sailed from Bermuda to ardent animal lover, Mandy owns a 350-lb pot belly when traveling. Checks off her bucket list include and nutritional supplements to senior citizens in honored to be a part of the industry. He’s also the New Jersey, a four-day trip with no land in sight. pig named “Mookie” and five rescue cats ranging from riding a camel in Cabo San Lucas, swimming in a her community. proud owner of a 1950 Ford tractor, which still runs 1 ½ to 21 years old. bioluminescent bay, and diving with sharks (in a shark like a champ. cage) on the Hawaiian island of Oahu.

Security / Compliance Interactive / iLottery Rick Maxwell Will Reeves As Senior Director of Security and Investigations, Once a sous chef at an Italian restaurant, Will Reeves Rick Maxwell is one of four compliance officers has worked his design magic at Scientific Games for at Scientific Games lottery headquarters. His the last 15 years. As Director of Creative and Game responsibilities range from ensuring that the Design, he leads the Lottery group’s Digital Content company’s compliance plan is followed and relevant Studio creative and development teams, which are issues are reported to the Compliance Committee to responsible for the design and creation of second- conducting due diligence on potential customers, chance microsites, second-chance games, mobile vendors and suppliers. He also oversees the physical lottery apps and other innovative and interactive security program to safeguard the company’s products. Will is inspired by his coworkers’ passion employees and products. Rick joined Scientific and creativity. He enjoys creating compelling digital Games after retiring from the FBI, where he served experiences and games that players enjoy. When as a special agent for nearly 20 years. Outside of the he’s not designing games, he loves goofing off with office, you can find him cheering on his beloved his family. Texas Longhorns and Georgia Bulldogs, especially during college football season. All ® notices signify marks registered in the United States. © 2019 Scientific Games Corporation. All Rights Reserved.

PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 Evgeniy Vlasenko continued from page 45

In our last interview you mentioned sector of lotteries, the proper and effective that the Ministry of Finance prac- regulatory framework based on EL\WLA tically withdrew from regulation standards and expertise can be implemented of the lottery market which led to quickly and would boost the Lottery market. chaos and a decrease of the legal lottery market. What has changed You are chair of the Education since then? Working Group of the EL. Describe E. Vlasenko: Not that much has changed. A new President was recently the mission, purpose, and agenda The market still waits for the new licensing elected in Ukraine. And already of this working group. terms that establish clear, unambiguous there are a lot of new faces among E. Vlasenko: The International lottery and enforceable rules for on-line sales, and top state positions. How do you community is a small world. Almost ev- protection of the market from illegals. First think it will change gambling in erybody knows each other. Most are active we need proper regulatory documents to general and lotteries in particular? members of the WLA and regional lottery be issued; and second we need measures E. Vlasenko: Gambling is forbidden in associations, with well-established lines of to make sure that they are followed. Until Ukraine since 2009. So those who operate communication already in place. And I that is done, I do not expect investment to are in the “grey zone”. Lottery is not classi- would like to point out that everyone appre- be forthcoming from the shareholders or fied as gambling. It is regulated according ciates the important role that PGRI plays in multinationals like IGT or SGI into the to the Law on Lotteries. These laws with- this system. This is a great achievement. Ukrainian market. out license terms are expected for last seven I strongly believe that people are the years. If the new government team finds most valuable asset of any company, even time to address these issues that affect the more important than brand equity. I see the role of the EL Education Working Group Post-PASPA continued from page 41 as providing the tools to help people be the best they can be, optimize performance for The following jurisdic- and does offer betting on sports. There are the benefit of their careers and for the ben- other tribal casinos in the state that may tions have no legislative efit of the enterprise stakeholders. Investing attempt to follow the lead of the Tamya measures under consider- in education and personal development is Nation. ation as of this writing: key to making this happen. The develop- These states have Alaska ment of human potential requires invest- ment. The EL wants to helps its members authorized sports gambling, Florida Idaho get the most out of every dollar they invest but have not yet in their people. The courses of EL Uni- operationalized it: Nebraska Wisconsin versity are free of charge to members. We New York – New York is wrangling Wyoming conduct 2 types of courses and are preparing through differing opinions on mobile betting Utah a third one for different levels of experience platforms and requests for integrity fees by In Utah, a change in the state constitu- and expertise. sports leagues. A public comment period on tion would be required to legalize betting; Our intention is to facilitate knowledge rules and regulations set forth by the state that is very unlikely. sharing, best practices, train on how to gaming commission concluded in late May. All the remaining states are in varying handle difficult situations by using actual Oregon – The Oregon Lottery in 1989 stages of considering legislation to authorize case studies and industry leaders who have created an NFL parlay game that was exempt betting. experienced the whole range of lottery busi- from PASPA, but the game was discontinued Analysts estimate that 20-25 states will ness challenges, as well as formal education because of pressure from sports leagues and have fully operational sports betting by 2022, for new employees to make sure the terms the NCAA (the collegiate governing body). and that a dozen others will follow as lessons and EL standards, like RG, Security, etc., Now, 30 years later, the Oregon Lottery will learned are gleaned from the early-adopter and the values of the Association have the offer sports wagering through a mobile app states. same meaning across the world - and to just in time for the 2019 NFL season. As more states legalize sports betting, the encourage the adoption of these values Arkansas – Betting will begin in early question will be raised regarding whether throughout the industry! I also see this summer federal legislation is needed to establish a as only the beginning. There is incredible The tax rate is 15 percent on the first baseline of standards. The Sports Wagering potential for the EL to be a positive force $150 million in GGR and 20 percent beyond Market Integrity Act of 2018 was introduced in the industry by supporting its members’ that figure. There is no restriction on bets in the U.S. Senate last year, but the bill ability to develop the talent and capabilities involving the state’s college teams. stalled. It called for minimum age require- of the thousands of people who work for the Tennessee – This state’s new law has an ments, mechanisms to detect illegal betting benefit of good causes provided by lottery. effective date of July 1. Tax rate is 20 percent activity, and the earmarking of money to I see a lot of opportunities in this area of of GGR. fund gambling addiction programs. EL support to its members. The next step Washington, D.C. – Sports betting One thing is certain: the PASPA dam has is to collect feedback from the members to already has received mayoral approval, but burst and the flow of sports betting will only understand their training needs and reflect the “on” switch awaits a U.S. Congressional increase. accordingly. So the works continues and the review since the law impacts D.C.’s budget. show must go on!

50 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2019 PULSE of the Industry

These news stories comprise a very small fraction of the gaming and lottery news stories posted every day to PublicGaming.com. Too, these stories are the highly edited short versions. You can visit our news website PublicGaming.com and access all of its departments for free, including search to read the full version of the articles. Sign up for our free e-newsletter by sending your e-mail address to [email protected].

WORLD NEWS German State of Lower Saxony tor Svenska Spel. In addition, Spelinspektionen Issues First Federal Payment determined that Lottoland was offering online scratch cards in violation of its local license. Spe- Blocking Order linspektionen also claimed that Lottoland hadn’t The Asia Pacific Lottery As- As a part of the efforts to drive illegal igam- been “sufficiently clear” in ensuring its custom- sociation (APLA) Regional Con- ing business from the country’s market, the ers understood that they weren’t participating ference to be held in Brisbane, German state of Lower Saxony (Niedersachsen) in an actual lottery drawing. Spelinspektionen Australia has issued an international payment service said Lottoland had since revised its offering but provider with a blocking order. The companies the duration of the period in which the site was The Asia Pacific Lottery Association (APLA) have been banned from doing business with flogging its forbidden fruit went on sufficiently Regional Conference will be held in Brisbane, operators offering online casino, and lot- long for Spelinspektionen to view the violations Australia, between 14 and 18 October 2019. tery betting in Germany. as “serious.” Lottoland has been warned not to Hosted by the Lott – Australia’s official lotter- “The pressure is now on other payment sin again or face far tougher consequences. In ies, and APLA, the conference’s theme is “CX: providers to reorganise their business processes another case, Spelinspektionen said it expects a Unlock the Exceptional”. related to illegal gambling, if they have not ruling within days on whether Global Gaming already done so. Online casino is no trivial sites such as Ninja Casino can continue to oper- matter. It is banned by the State Treaty on ate while the appeal is pending. Gambling and [offering such products is] a criminal offence. In the meantime, however, it remains a billion-Euro market,” Boris Pistorius, Gaming Licensing Consultancy Minister for Home Affairs and Sports said. Formed by Steve Saferin The Niedersachsen Ministry of Interior A new gaming licensing consultancy firm has was handed the responsibility for implement- been formed it was announced today by Steven Tabcorp Lotteries & Keno Managing Direc- ing payment blocking controls. Its blocking M. Saferin, Managing Director of the new tor and APLA Chairperson Sue van der Merwe orders are effective across all German states. firm: The Entertainment and Sports Gam- said the conference would focus on how lotteries The Ministry also sent warnings to a number ing Network (“ESGN”). In addition, Saferin could deliver an unparalleled experience through of other payment service providers over links to announced that ITV Ventures a unit of the multiple integrated customer touchpoints. illegal gambling. Some of these companies have largest British broadcaster has signed on as the “The conference will feature a thought-provok- already responded by ceasing to power transac- firm’s first client. Saferin, who retired at the end ing business program that draws on the expertise tions for offshore sites. of 2016 from his role as President Properties of leaders from lotteries and other global retail “The successful interactions with some pay- Group and Chief Creative Officer of Scientific industries, along with memorable social and ment service providers shows that our approach Games one of the largest fully integrated gam- networking activities,” she said. is quite effective,” Pistorius added. ing companies in the world, will initially have “High quality keynote speakers will deliver both offices in Florida and London. inspiring and practical presentations which dem- Sweden’s gambling re Saferin and his wife Linda formed MDI onstrate the value of being a customer-centric gulator levies financial Entertainment LLC in 1986 and went on to organisation.” virtually create the lottery licensing category. WHAT: CX: Unlock the Exceptional, 2019 penalty against online lottery be Over the last 15 years third party licensed APLA Regional Conference tting outfit Lottoland scratch tickets have accounted for nearly 10% WHEN: 14 to 18 October 2019 Lottoland doesn’t operate lotteries, instead of- of total scratch sales. Scientific Games acquired WHERE: Sofitel Hotel, Brisbane, fering players the chance to bet on the outcome MDI in 2003. Queensland, Australia of traditional lottery draws offered by (usually) Over the course of more than two de-

state-run lottery companies. Sweden allows cades MDI acquired lottery licensing rights to Visit www.asiapacific-lotteries.com for more Lottoland.se to offer wagering on international hundreds of licenses for such diverse properties information. lottery draws but the site was also offering as Monopoly, Wheel of Fortune, The World betting on the Eurojackpot lottery, which in Cup, Major League Baseball, The NBA, Harley Sweden is strictly the turf of state-owned opera-

PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2019 MARCH/APRIL 2019 • PublicGaming.com 51 PULSE

Davidson, Deal Or No Deal, Betty Boop, The rocaine Des Jeux et des Sports (MDJS), the state plan to raise standards, 38 have already showed Walking Dead, Elvis Presley and Pac Man. sports lottery Organization of Morocco, follow- signs of improvement. A further 34 were com- In 2012 Saferin left his leadership role at ing an international competitive procurement pliant with standards expected by the Commis- MDI to head up all third-party licensing for process, to provide the overall management sion or had minor issues which have been, or are Scientific Games for lottery, electronic gaming and operation of its lottery, sports betting, and in the process of being, remedied. machines and social and on-line casinos. In that instant games across retail, internet, and mobile Since the investigation began five operators role he led the negotiations for cross-channel li- channels. The contract is for an initial 8-year have surrendered their licence and can no longer censing agreements with Hasbro (Monopoly and term that can be extended up to another 2 years transact with consumers in Britain. In Novem- other games), Warner Bros. (Willy Wonka, Lord with the launch of the new operation on Janu- ber 2018 three companies paid nearly £14m in of the Rings and other shows), Elvis Presley, ary 1st, 2020. penalty packages as result of their failure to put Margaritaville, Michael Jackson, The Simpsons in place effective safeguards to prevent money (slots only) and led the preliminary talks for the laundering and keep consumers safe from now completed James Bond license. gambling-related harm. In addition, Saferin announced that a unit Richard Watson, Gambling Commis- of British Broadcaster ITV, ITV Ventures has be- Under this new contract, INTRALOT sion Executive Director, said: “We have been come ESGN’s first client. He will assist them in Maroc, which has been offering its products working hard to raise standards in the online structuring gaming licensing agreements outside and services to MDJS since 2010, will continue industry to ensure that gambling is crime-free the UK for shows such as Love Island and Hell’s to supply the Organization with cutting edge and that the one in five people in Britain who Kitchen. lottery terminals and software solutions and gamble online every month can do so safely. “Gaming licensing is a critical component provide the technical support and services to the But our work will not stop here. As a regulator, of gaming operators’ and vendors’ content strat- Organization, the retailers and the players; will we will continue to set and enforce standards egy,” Saferin said. “My objective is to not only design and implement the marketing plans to that the industry must comply with to protect assist licensors in creating gaming opportunities contribute to the development and growth of consumers. We expect operators to know their for their shows and brands but also to assist the brands and the market; will expand the customers and to ask the right questions to them in maximizing the value of those brands to retail network to 1600 POS and further develop make sure they meet their anti-money launder- licensors and gaming operators after agreements MDJS’ sales channels to enhance their perfor- ing and social responsibility obligations.” have been struck.” mance and players’ omni-channel experience. “I am very pleased to announce ITV Ven- INTRALOT’s Group Deputy CEO, Mr. The European Lotteries (EL) tures as ESGN’s first client. Love Island is a true Nikos Nikolakopoulos commented: “MDJS elects new Executive Committee television phenomenon in the UK. Original has been a valued INTRALOT customer for versions of the show have now been commis- the last decade and we are pleased to have been and adopts important resolution sioned in a total of 13 countries, including the awarded with a new contract to continue our on advertisement for gambling U.S. where the show launches on CBS in July successful operation in Morocco. This agree- The European Lotteries has elected its in prime time,” Saferin stated. “Love Island has ment represents an exciting new chapter in our new Executive Committee and reappoint- also been successfully introduced multiple long-term relationship as well as the trust of the ed Hansjörg Höltkemeier as EL President for times as an instant win digital scratch game by state sports lottery Organization in INTRA- the period 2019-2021. The decision was made Camelot in the UK as well as a paper scratch LOT’s next generation solutions that will enable during EL’s General Assembly at the end of the card,” Saferin added. long-term innovation and growth for MDJS 10th European Lotteries Congress ‘‘The Success “I have always thought that Hell’s Kitchen ultimately increasing revenues to good causes of Chance’’, in Antwerp, hosted by the Belgian would make a terrific gaming brand. The phe- for the benefit of the Moroccan community.” National Lottery. nomenal success of the Hell’s Kitchen restaurant at Caesar’s Palace in Las Vegas seems to confirm UK Gambling Commission: that notion,” Saferin said. “We are delighted to have entered into this Four gambling businesses are relationship with Steve and ESGN,” commented to pay a total of £4.5m in penalty Dave Christopher Director International Com- packages as part of the ongoing mercial and Digital at ITV. “I have known Steve investigation into the online. for many years and his creativity and leadership in gaming licensing is unmatched. We look casino sector. forward to working with him to bring many of InTouch Games Limited will pay £2.2m, Betit Re-elected EL President Hansjörg Höltke- our shows to the gaming category.” Operations Limited will pay £1.4m, and MT meier said, ‘‘We have had three fantastic days at The third-party properties mentioned are the Secure Trade will pay £700,000 in lieu of finan- the special 10th edition of the European Lotter- trademarks of their respective owners. cial penalties, and BestBet will pay a financial ies Congress, with lots of exchanges, networking penalty of £230,972. The penalty packages and new ideas. I am personally very happy to be INTRALOT Maroc signs a new relate to the businesses failings to put in place re-elected after four successful years, and I look contract with La Marocaine Des effective safeguards to prevent money launder- forward to continuing my work with the asso- ing and keep consumers safe from gambling ciation, which serves for the benefit of society’’. Jeux et des Sports (MDJS) harm. During the EL General Assembly, members INTRALOT S.A. announces the signing of The penalty packages form part of an ongo- adopted an important resolution on advertise- a new contract for INTRALOT Maroc, a ing investigation into the online casino sector. ment for games of chance. EL members call subsidiary of the INTRALOT Group acting as Over the last 18 months the UKGC regulatory for a risk-based approach towards gambling the Games Operator in Morocco, with La Ma- body has conducted assessments of 123 online advertisement, to safeguard the channelling role operators. Of the 45 told to submit an action

52 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 and the benefits of their games for society. Lottery Leadership Mentoring Pilot Programme gofpy-ceo-damian-cope-q1-2019-results-earn- The newly elected members of the EL Ex- in Europe. ings-call?part=single ecutive Committee are (in alphabetical order): WiLL (Womens’ Initiative in Lottery Fabio CAIROLI, Lottomatica (IT) Leadership) was set up in 2017 by CEO of the IGT Launches PlayBingo Robert CHVÁTAL, Sazka a.s. (CZ) Tennessee Lottery and President of the World Solution in Norway Olgierd CIEŚLIK, Totalizator Sportowy Sp. Lottery Association (WLA) Ms. Rebecca Har- Norsk Tipping, Norway’s state lottery operator z.o.o. (PL) grove, with the support of the sector publica- and a World Lottery Association (WLA) mem- Romana DERNOVŠEK, Loterija Slovenije, tion PGRI (Public Gaming Research Institute). ber, has launched IGT’s new digital PlayBingo d.d. (SI) Since then, the European Lotteries Executive platform. The new solution includes IGT Play- Jannie HAEK, Loterie Nationale (BE) Committee has endorsed the initiative to ex- Casino slot titles and a selection of mini-games Hansjörg HÖLTKEMEIER / Deutsche Klas- pand at European level. The mission is to drive that can be played for extra entertainment senlotterie Berlin DKLB (DE) high-performance business growth through between or during rounds, while extensive chat Jesús HUERTA ALMENDRO, Sociedad supporting the advancement of women into Estatal de Loterías y Apuestas del Estado top positions of lottery management, leadership (SELAE) (ES) and responsibility. Stéphane PALLEZ, La Française des Jeux The Europe Mentoring Programme is a (FDJ) (FR) six-month pilot project with four to six duos, Nigel RAILTON, Camelot UK Lotteries Ltd. starting from Autumn 2019. A duo will be (UK) composed of a ‘‘mentor’’ (experienced execu- features let players socialize with one an- Olli SAREKOSKI, Veikkaus Oy (FI) tive) and a ‘‘mentee’’ (junior to mid-level) to other. PlayBingo offers exclusive bingo variants Evgeniy VLASENKO, MSL (UA). provide transfer of knowledge and experience including Picture Bingo and Bingo, The 10th European Lotteries Congress ‘‘The and to give career guidance and development. which customers can easily configure and Success of Chance’’ took place from 26th – 29th The duos will be carefully selected by the EL customize. Built on multi-channel HTML5 for May in Antwerp, Belgium. Bringing together Secretariat. desktop, tablet, and mobile, it provides a variety lotteries from across Europe and the rest of the Why participate? of popular IGT digital casino slot games within world, the Congress was an occasion to discover As a mentee (junior to mid-level), you will a single game window, so players can seamlessly how chance plays an important role in our lives receive advice and insight from your mentor. experience multiple game categories. and in the lottery sector. With a packed three- You will have the opportunity to share new In addition to Norsk Tipping, IGT’s Nor- day programme, including high level speakers, ideas and projects, develop your communica- dic WLA digital customers include Veikkaus networking, panel debates, breakout sessions tion skills, access new networks and learn from in Finland and Svenska Spel in Sweden. IGT and a Trade Show, the Congress united the a senior person about a lottery in another also provides its digital content through a third core fundamental values of lotteries and was an country. party to Danske Spil in Denmark. opportunity to share insights for upcoming op- As a mentor (experienced executive), you portunities and challenges in the sector. [2] will refine your coaching and leadership skills, Veikkaus: Innovating through The 10th EL Congress was hosted by Natio- be exposed to new ideas and perspectives from a collaborative competition nale Loterij – Loterie Nationale. More informa- more junior colleague at a lottery in a different tion here www.el2019antwerp.be country, widen your network and share insights. Earlier this year, Finnish lottery operator, Veik- Congress Premium Partners: IGT, Scien- The selected duos will meet for one hour kaus, announced their intention to host Innova- tific Games, Intralot & Semi-Premium partner per month via video conference or phone, com- tion Challenge Week, during which chosen Kambi plete a full day company visit in the mentor’s startups would have the opportunity to develop, For further information please contact: lottery, travelling on an EL scholarship. This is produce and present ideas and solutions around Lucy Lenaers-Mathieson, Communications the perfect opportunity to increase knowledge esports betting. Following a scanning process of Officer, European Lotteries, Brussels and understanding of a specific subject - market hundreds of startups globally and a follow-up Tel: + 32 2 234 38 23, unit, product, sector, role and customer in the interview with seventeen shortlisted candi- Mobile: +32 470 84 75 73, lottery world. dates, seven finalists were selected to participate. Email: [email protected] The mentee and mentor will both be The world of sports is no longer limited Website: www.european-lotteries.org, Twitter @ committed to drive the relationship, identify to playing fields and stadia, and the growing EuropeLotteries goals, seek feedback, allocate appropriate time global interest in esports means lotteries are and energy, have reasonable expectations, and looking closely at esports betting options. Veik- respect confidentiality. kaus took matters into their own hands during Women’s Initiative in Lottery May with the launch of Innovation Challenge Leadership (WILL) Europe pilot The deadline for the current class has passed. For more information on WILL Week, a startup-focused project aimed at find- programme launched Europe and future programmes, please send an ing innovative, collaborative gaming solutions The Programme aims to create new opportu- email to EL Deputy Secretary General at jutta. for esports players, teams and fans. nities for junior and mid-level women in the [email protected]. Worldwide, lotteries have made limited European Lotteries membership, with a focus inroads into the esports betting arena; however, on skill and knowledge development. OPAP first-quarter profit up Veikkaus was among the first five operators During the 10th European Lotteries Con- to embrace this new and exciting gaming op- gress in Antwerp from 26-29 May 2019, EL’s 43.5% portunity. Offering legal esports betting options First Vice-President Ms. Stéphane Pallez, CEO CEO Damian Cope on Q1 2019 Results – since 2014, the lottery has taken such forward- of Française des Jeux, announced the Women’s Entire Earnings Call Transcript available at looking steps as organizing their own hosted https://seekingalpha.com/article/4268774- greek-organization-football-prognostics-s-

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StarCraft II tournament, broadcasting esports “New York’s long history of increasing earnings on their channel, VeikkausTV, and making for New York’s public K-12 schools is a direct betting options available on a staggering 13,000 result of sound business planning, mature and esports matches in 2018 alone. leading U.K. casino brand, Grosvenor Casinos. responsible stewardship of our lottery and video Nevertheless, Veikkaus felt there was room In addition to an extension of terms with lottery products, and a fundamental continuous to grow and broaden their esports offerings and Grosvenor, Rank will later this year leverage improvement effort,” said Commission Acting solutions, and chose to open the playing field to Kambi’s scalable technology and vast experi- Executive Director Robert Williams. The New startups, with the grand prize being the chance ence in the Spanish market to launch a localized York State Gaming Commission’s Lottery and to collaborate with Veikkaus on developing online sports betting product for its Enracha Video Lottery operations today reinforced the solution. The contest was opened to both bingo-led brand. Rank also plans to utilize their collective standing as North America’s Finnish and non-Finnish startups, and the seven Kambi’s sophisticated API functionality and largest and most profitable Lottery businesses selected participants were Finland’s 8-bit-Sheep, open platform to develop the sportsbook by becoming the first to break $10 billion in Reason Solutions, and Bono Health, Finnish- front-end, which will empower the operator to combined sales and net win for the fiscal year U.S. Evasyst, Finnish-Canadian Fandom Sports, deliver bespoke sports betting experiences to its ending March 31, 2019. Combined, the record- GameBuddy from Germany, and the Belgian growing base of players. breaking earnings generated $3.47 billion in startup Zender. The strengthening of the partnership Lottery Aid to Education which accounts for Many innovative ideas were also found among follows a successful three years for Grosvenor 13 percent of all New York State School Aid submissions of the other competing companies. Sport with the brand having gained a strong disbursed in FY2018-2019 Veikkaus is very satisfied with the outcome of the foothold in the UK market, driven by its effec- Innovation Challenge Week and will continue to tive brand-led marketing and Kambi’s leading strengthen its networking with startups. sportsbook product. Grosvenor Sport has also become a prominent name within U.K. horseracing, with the brand having invested in a series of high-profile race sponsorships to raise its profile among racegoers and promote its expanded horseracing coverage. Fiscal year sales of traditional Lottery games, comprised of in-state draw games, A syndicate of eight multi-state games, and instant scratch-off tick- Leading multi-channel supplier investmentbanking groups ets, totaled more than $8.2 billion. The total have been selected to work makes New York’s state-administered lottery SIS (Sports Information the 7th most profitable in the world, surpassed Services), has signed a deal on the privatisation of French only by the two National Lotteries of China, with Inspired Entertainment, state-owned gaming opera- and those of Italy, France, Spain and the United a world leader in virtual sports, tor La Française des Jeux (FDJ) Kingdom. Video lottery gaming net win (pro- Plans to sell off the majority of the French ceeds after all prizes have been paid) amounted to support its new 24/7 Live state’s 72% stake in FDJ via an initial public to more than $2.08 billion during the same Betting Channels offering have been in the offing since October period, besting all other American video lottery The multi-year agreement sees Inspired become 2018, when the country’s parliament approved gaming operations and is third behind two Ital- SIS’s virtual sports partner, with SIS incorporat- the move. The Agence des Participations de ian independent operators. ing Inspired’s industry leading virtual racing l’Etat (APE), the state agency that handles the In addition to fulfilling their primary mis- into its 24/7 Live Betting Channels. privatisation of state assets, has now selected sion of raising revenue to support education, Inspired has more than 15 years of visual BNP Paribas, Citi, Goldman Sachs and Société the Commission’s Lottery and Video Lottery effects experience, and has been the EGR Virtual Générale to serve as coordinators for the institu- Gaming operations also generated significant Sports Provider of the Year for the past three tional share sale. Crédit Agricole Corporate revenue for New York businesses – large and years. The Company’s high-quality virtual rac- and Investment Bank, HBSC and Natixis will small – during FY 2018-2019. Licensed Lottery ing content will be interspersed between SIS’s serve as associate bookrunners, with Crédit retailers earned $492 million in commissions premium live horse and greyhound racing from Industriel et Commercial (CIC) acting as joint- and video lottery gaming operators netted $964 six continents, providing a betting event every lead partner. million during the same 12-month period. three minutes. Steve Rogers, Chief Commercial In 2018 FDJ saw sales rise 4.4% year-on- New York’s Gaming Commission is one of Officer – Virtuals at Inspired, added: “We’re year to €15.8bn, driven by growth in instant eight gaming jurisdictions in North America to delighted to partner with SIS to help support the win games and sports betting. earn the global gaming industry’s highest level 24/7 Live Betting Channels. With over a decade of achievement – Level 4 Certification – from of experience, we are confident that Virtual NORTH AMERICAN the World Lottery Association. The accredita- Sports will appeal to SIS’s customers globally, to tion recognizes the Commission for incorpo- help drive incremental revenues for operators”. NEWS rating responsible gaming principles into its everyday business practices and its commitment Kambi and Rank Group add New York Lottery & Video to continuous improvement. Spain to sportsbook deal Gaming first in the country to Hoosier State Becomes 10th The agreement marks the first contract re- break $10 billion in combined State to Legalize Sports Gambling newal between the two parties, with Kambi and sales and net win in a single London-listed Rank having combined in 2016 On Wednesday, Governor Eric Holcomb to add a high-quality online sportsbook to Rank’s fiscal year signed the bill paving the way for unprec-

54 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 edented changes to the state’s current gambling Jackpocket’s mission is to create a more landscape. The bill passed the state Senate and convenient, fun and responsible way to play the would have gone into effect anyway, but Hol- lottery. Through the app, players can place orders comb signed to put his stamp of approval on the for their favorite games, check lottery results, join changes. So, what does this really mean? lottery pools with other Jackpocket players, and There are two main components to the bill turn on autoplay so they never miss a drawing. that are most influential to sports fans. Sports million grand prize. Scientific Games originated And by being the first company to automati- gambling will be in effect soon, before the end the multi-state linked instant game concept for cally lock a player’s identity to their ticket serial of the year. Sports gambling will also be avail- the lottery industry in 2007 with DEAL OR NO number, Jackpocket makes the lottery even more able on mobile devices. DEAL™ and went on to create five additional secure. Jackpocket is currently available in Min- This second point is crucially important, linked game blockbusters before launching WIL- nesota, New Hampshire and Texas, and expand- as early versions of the bill limited gambling to LY WONKA GOLDEN TICKET in March ing to many new markets in 2019. casinos. The state House did not vote in favor of 2017, in partnership with Warner Bros. mobile gambling and took it out of the proposals. Consumer Products. With an up to $1 bil- However, despite the House of Cards-style drama lion prize opportunity, it offered the largest prize of politics, the state Senate eventually was able to for a linked lottery instant game in U.S. history. reinsert the mobile gambling component. Twenty-three WILLY WONKA GOLDEN Mobile gambling is a big win for both TICKET games were launched in 18 states. A gamblers and the state. Firstly, mobile gambling record 104 million tickets were manufactured, Jackpocket introduces social is obviously more convenient for Indiana gam- representing a total of $1.09 billion in potential “Private Pools” feature blers, who will not have to travel to a casino to retail sales for the participating lotteries. The Jackcpocket app’s newest feature, Private place a bet. Likewise, the mobile gambling pro- Pools, is a way for people to create (and name) vision is also going to substantially benefit the their own private lottery groups, and pool their state. In New Jersey, 80% of all sports gambling tickets for better odds in the Powerball and is done online. Thus, if this provision was not Mega Millions jackpot drawings. The prize included in the bill, Indiana would have lost out share calculator shows what a player’s prize on a major potential revenue stream. In total, percentage of the pot could be, with every ticket the projects that sports gambling could bring in they add. The Activity Feed tracks all tickets, around $12 million per year for the state. shows the group who’s joined or who’s ordered more tickets for themselves, for an added social Washington D.C. Council and competitive element. No paper tickets approves USD 215 M sports Jackpocket App to Play Lottery to deal with, no ownership issues, no fuss. Launches in Texas Recently, a lucky pair of friends and cowork- betting contract with Intralot ers won $50,000 in a Powerball drawing this Jackpocket is betting more people in Texas will The sports wagering platform will be available month during Jackpocket’s beta testing, in their want to Texas Two Step with the public launch by January and temporary licensees for private Private Pool, “Brothers.” sportsbook operators should be issued by Sep- of its flagship app, which offers players a secure tember. The D.C. Office of Lottery and Chari- way to order official state lottery tickets for Alva Vernon Johnson table Games negotiated the five-year contract. well-known favorites like Powerball, Mega Mil- D.C. Lottery Executive Director Beth Bresh- lions, Pick 3 and Daily 4, Texas Lottery-specific appointed director of the nahan told council members in a roundtable Lotto Texas and Texas Two Step, and many California State Lottery discussion late last month that her agency had more games. By allowing players to participate Alva Vernon Johnson, 51, of Elk Grove, has no part in selecting Intralot’s subcontractors. in the lottery from the convenience of their been appointed director of the California State Council Chairman Phil Mendelson affirmed: phones, Jackpocket increases Texas Lottery Lottery. Johnson was director of intergovern- “It’s Intralot’s business who the subcontractors revenues, which directly benefit the Foundation mental affairs for the San Manuel Band of are. The District has no relationship with the School Fund, supporting public education, the Mission Indians from 2016 to 2018. He was subcontractors, did not choose them, cannot fire Texas Veterans Commission Fund for Veterans’ executive director of governmental affairs and them, cannot direct them, does not pay them.” Assistance (FVA), and other state programs. public relations for the Agua Caliente Band Jackpocket soft launched the app in Texas in of Cahuilla Indians from 2005 to 2015 and January 2019. Less than two weeks later, a Jack- director of governmental affairs at Fredericks, It’s A Wrap! WILLY WONKA pocket player in the Dallas-Ft. Worth area won ™ Peebles and Morgan LLP from 2004 to 2005. GOLDEN TICKET Multi-State a $150,000 prize playing the Powerball. He was chief consultant for the California State Lottery Game And BILLION Jackpocket is the first third-party app in the Assembly Governmental Organization Commit- DOLLAR CHALLENGE® Events U.S. that offers players a secure way to order tee from 2002 to 2003, staff consultant for the A SweetSuccess official state lottery tickets, such as Powerball, Joint Committee to Develop a Master Plan for Mega Millions and more. As a no-cost, no- Education from 2001 to 2002, and legislative Scientific Games has successfully wrapped integration, turnkey platform, Jackpocket helps liaison at the California State Lottery in 2001. the WILLY WONKA GOLDEN TICK- lotteries drive incremental revenue—benefiting Johnson served as a deputy legislative secretary ET™ multi-state linked instant lottery game’s essential state programs such as public educa- in the Office of Governor Gray Davis from final BILLION DOLLAR CHALLENGE® win- tion, veterans assistance, natural resources and 1999 to 2000 and as legislative liaison for the ners’ event in Las Vegas. Ninety-nine lottery play- more—while attracting new customers like California Department of Education from 1998 ers from 14 U.S. states participated, including millennials who otherwise would not be active to 1999. Johnson earned a Master of Public one lucky winner from Ohiowho took home a $2 lottery players.

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Policy degree from the University of California, py 10% of the surface area, similar to HB 629. Berkeley. Johnson is a Democrat. I am concerned that devoting 10% of ticket and This just in: advertising real estate to this warning message Florida Gov. DeSantis vetoes California Lottery director would have a substantial negative impact on Lottery ticket warning bill, cites lottery game retail sales and a corresponding Hugo Lopez steps down negative impact on profits and funding for the impact on school funding. Go amid controversy, pressure education programs these sales support. It has Team! from governor’s office been estimated that HB 629 could lead to a $235 million reduction in Florida Lottery top line sales, resulting in a loss of $61 million for Oregon Lottery to launch full education. In addition, this would result in a mobile sports wagering book loss of $14.1 million in retailer commissions for NFL season (6%). Ultimately, a loss in revenue, top line The Oregon Lottery is targeting the NFL regu- sales, education benefits, retailer commissions, lar season opener to launch mobile gambling on and player prizes would have a huge negative sports events. economic impact, because it will mean fewer MUSL Board and Powerball dollars for education, fewer dollars for the lot- Product Group Officers Elected Rebecca Hargrove (President tery to run its billion dollar business, and less infrastructure for lottery partners to run their for FY20 of the World Lottery Asso- business, including investment. The Board of Directors of the Multi-State ciation and CEO, Tennessee The effective date of HB 629 is January 1, Lottery Association elected Charlie McIntyre, Education Lottery) and David 2021. In order to comply, the Florida Lottery executive director of the New Hampshire Lot- Gale (Executive Director, North would need to remove every instant scratch-off tery, to serve as Board President for Fiscal Year ticket and game without the warning message 2020. The position was previously held by American Association of State & from the market by that date and replace billions May Scheve Reardon, executive director of the Provincial Lotteries) both send of dollars of inventory. It would be a monumen- Missouri Lottery. The Board of Directors also letter, and distribute the letters tal task and likely have a significant negative elected Sarah M. Taylor, Hoosier Lottery Ex- impact on the lottery’s business. The Florida ecutive Director, and Angela Wong, Montana to publish in general media, in Lottery does more than $4.5 billion in instant Lottery Executive Director, to serve as Board defense of state lotteries scratch-off ticket game retail sales annually. Based Vice President and Secretary, respectively. In on the 2019 projected value of printed instant addition, the Powerball Product Group elected From David Gale to Governor scratch-off ticket game retail sales and inventory, Gregory R. Mineo, director of the Maine Lot- DeSantis: the impact on the lottery of implementing HB tery, and Drew Svitko, executive director of the 629 and removing inventory without the warning Pennsylvania Lottery, to serve as Product Group As Executive Director of the North American message prior to January 1, 2021 is $7.1 billion. Chair and Vice Chair, respectively, for Fiscal Association of State and Provincial Lotter- In addition, another $7.1 billion in retail value of Year 2020. ies (NASPL), I am writing to you today to inventory would have to be produced to replace respectfully request that you veto HB 629. This the inventory pulled out of the market to support bill would require the lottery vendor to print a New York Lottery Joins Multi- this ill-conceived legislation. Additionally, if this warning statement on the front of every lottery bill were signed into law, it would likely have a State Lottery Association ticket printed on or after January 1, 2021 that national impact on the lottery industry. NASPL The addition of the New York Lottery brings occupies at least 10% of the total front face does not want the state of Florida to set in mo- membership in the Association to 37 U.S. lot- of the ticket. The bill would also require the tion a trend in legislatures that ultimately leads teries. As the director of a member lottery, New Florida Lottery to include a warning label on to a reduction in dollars for lottery beneficiaries, York Lottery Director Gweneth Dean will join every advertisement or promotion of lottery including college scholarships, pre-K funding, the MUSL Board of Directors and the Power- games that takes up 10% of the surface area of state budgets, healthcare funding, programs that ball Product Group as a voting member. the advertisement or promotion. These warning support senior citizens, and more. The primary labels must contain one of two messages, and focus of state lotteries is to continue growing the NeoPollard Interactive and New each message must appear in an equal number much needed funding for good causes and to do of advertisements and promotions: “WARN- Hampshire Lottery Win iLottery so responsibly and with integrity. The industry ING: LOTTERY GAMES MAY BE ADDIC- Court Decision has always proactively addressed problem gam- TIVE” or “PLAY RESPONSIBLY.” Since 1988, NeoPollard Interactive and Pollard Banknote bling, by including “Play Responsibly” messaging the Florida Lottery has generated more than Limited are thrilled by the decision of the U.S. on tickets and advertising materials, as well as $35 billion for education, with over 800,000 District Court for the District of New Hamp- directly funding problem gambling organizations. students receiving a Bright Futures scholarship. shire rendered on June 3, 2019 that unequivo- This is not something that NASPL takes It is almost certain that the funding generated cally confirms that the federal Wire Act applies lightly. It is my belief that the industry – and for education each year will be substantially only to sports betting activities. This decision more importantly the recipients of the funds gen- hurt if HB 629 is signed into law. is important for the U.S. lottery industry as a erated by the lotteries, such as the Bright Futures I am not aware of any North American lot- whole as it alleviates concerns pertaining to the Scholarship students – will be negatively im- tery that is required to print a warning message transmission of lottery data over the Internet, pacted if HB 629 is signed into law. Respectfully, on the front of a lottery ticket that would occu- whether in connection with traditional retail David Gale Executive Director, North American or online lottery sales, the latter also being Association of State and Provincial Lotteries.

56 PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 known as iLottery. By concluding that the As of today, there are approximately 5,050 Wire Act applies only to transmissions related Gibson Dunn’s McGill Hits the Games of Skill machines in Pennsylvania Lot- to bets or wagers on a sporting event or contest, Jackpot in Online Gambling tery retailers. The Lottery estimates that for ev- Judge Paul Barbadoro safeguards the New Challenge ery Games of Skill machine placed in a Lottery Hampshire Lottery and NeoPollard Interactive retailer, the Lottery loses approximately $2,284 from the threat of unlawful prosecution in New Law firm Gibson, Dunn & Crutcher’s Matthew per machine per month. That’s money that Hampshire, Michigan, and in each other U.S. McGill: “The notion that people so suddenly would otherwise be directed toward programs state where NeoPollard Interactive operates. could be subjected to imprisonment based on and services for older Pennsylvanians. In addition, and equally importantly for nothing more than DOJ’s shifting interpretations “I drafted this legislation after learning the other state lotteries, by setting aside the U.S. of federal criminal law is jarring and at war with impact these machines have on the Pennsyl- DOJ re-interpretation of the Wire Act, the basic notions of due process.” The Washington, vania Lottery,” Senator Tomlinson said. “I decision clarifies that state lotteries can once D.C.-based partner led a team to victory in a am concerned about the negative effect these again rely on the 2011 opinion that the Wire case where the entire online gambling industry unregulated, unlicensed, untaxed gambling ma- Act is limited to sports betting. Any concerns as well as multi-state lotteries like Powerball were chines have on unsuspecting players, youth and about the pooling of bets or the transmission at risk after an abrupt new Justice Department Lottery funds which support essential services of wagers in connection with national and position. Representing online lottery system for our senior citizens.” regional multi-state games such as Powerball® technology provider NeoPollard Interactive and “These machines have the potential to cost and Mega Millions, whether through traditional Pollard Banknote, McGill persuaded Judge Paul the Lottery hundreds of millions of dollars in retail or online channels, have been completely Barbadoro of the U.S. District Court for the Dis- future harm,” said Svitko, the Lottery’s executive eliminated. trict of New Hampshire on June 3 to strike down director. “It’s imperative that we take action now the new DOJ policy. to protect the funding that supports the programs that older Pennsylvanians rely upon each year.” JCM Global Announces Two Key Promotions The Texas Lottery reports Dave Kubajak has been named Sr. Vice Presi- it is on track for double- “We are very happy with the recent judge- dent of Sales, Marketing, and Operations, and digit revenue growth in ment regarding the interpretation of the Wire Cliff Buckley has been elevated from Sales Man- Act,” said Doug Pollard, Co-Chief Executive ager to Director of Business Development. Fiscal Year 2019 Officer, NeoPollard Interactive. “This is a great success for the Lottery industry generally and Pennsylvania Sen. Tommy Gaming Laboratories Inter- iLottery specifically, as it ensures that the sale of Tomlinson introduces national (GLI®) is First Lab to both iLottery games and national and regional Receive American Association multi-state games across all sales channels can bill to combat illegal continue to be strong contributors to lottery ‘Pennsylvania Skill Games’ for Laboratory Accreditation sales and the good causes that lotteries in the Pennsylvania Lottery officials, state Senator (A2LA) Approval for 2017 United States support. In terms of iLottery, we Tommy Tomlinson, the Pennsylvania State Version of ISO/IEC 17025 Ac- know first-hand the positive effect that these Police and senior groups partnered today to an- operations have not only on sales, but on the nounce legislation to combat illegal “Pennsylva- creditation overall player experience. We look forward to nia Skill Games” that have cost the Pennsylvania continuing to provide state-of-the-art iLot- Lottery an estimated $138 million in sales over Gaming Laboratories Inter- tery products and strategies to lotteries as they the past year and put funding for vital senior national (GLI®) Expands Its explore new, interactive sales channels.” programs at risk. “We are pleased that not only will our na- Sen. Tomlinson is introducing Senate Bill Vancouver Laboratory to Better tional and regional multi-state game sales carry 710 to address the illegal machines and protect Serve Growing Canadian and on, but also importantly that our own relatively funding for senior programs. While Games of Global Gaming Markets new yet highly successful iLottery operations Skill machines are already considered illegal, will be able to continue,” said Charlie Mc- unlicensed and untaxed equipment by the com- INTRALOT announces the ap- Intyre, Executive Director of the New Hamp- monwealth, Senate Bill 710 further strengthens shire lottery. “Since the launch of our iLottery the existing law by making it a criminal offense pointment of a new Board of program last year, we have seen an increasingly for anyone to knowingly make, assemble, main- Directors at its fully owned US positive response from our players, resulting in tain, lease or sell Games of Skill. subsidiary, INTRALOT Inc. higher returns to education programs in New “These illegal machines are creating a huge Hampshire. We are grateful for the leadership risk for the older Pennsylvanians who rely upon and support from the New Hampshire Attorney the programs the Lottery funds,” said Pennsyl- Rhode Island has reached an General’s Office, NeoPollard Interactive and vania Lottery Executive Director Drew Svitko. agreement to extend the cont- Pollard Banknote in this highly complex matter. “The Games of Skill machines are appearing ract with IGT to run its lottery We are excited to continue our strong partner- across the state and we are deeply concerned the systems and sports betting ship with NeoPollard Interactive to provide harm will only increase. Senator Tomlinson’s IGT will also maintain its corporate office in entertaining online products that deliver an legislation will crack down on the machines and downtown Providence and bring its iLottery enhanced play experience to all our customers.” preserve hundreds of millions of dollars that products to Rhode Island. The contact was set help seniors afford prescriptions, transportation, to expire in 2023. meals and more.”

PUBLIC GAMING INTERNATIONAL • JULY/AUGUST 2019 JULY/AUGUST 2019 • PublicGaming.com 57 Excitement Grows Lotteries Launch Promotions for First POWERBALL Millionaire of the Year

he hot temperatures tell us it’s the “dog days of summer,” but Powerball players across the country have thoughts on slightly cooler days ahead – New Year’s Eve, to be exact, when the First POWERBALL Millionaire of the Year will be awarded. TLotteries have begun kicking off second chance promotions for their POWERBALL players. Twenty-five lotteries are taking part in the promotion which will see more than 300 winners and their guests travel to New York City at the end of December. The first lottery was Wisconsin, which actually has already selected winners. A number of lotteries are currently offering the promotion and more will start throughout the summer. By the fall, all winners will have been selected and notified. In April, dick clark productions and POWERBALL® announced the rollout of this new promotion that awards winners of the First POWERBALL Millionaire of the YearSM second-chance prize drawings with a VIP trip to New York City to celebrate New Year’s Eve 2020 and a chance to win $1 million. The special drawing for the First POWERBALL Millionaire of the Year will occur on January 1, 2020, just after midnight, during ABC’s live broadcast of Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. exciting New Year’s for the winners and their guests. And, of course, “It is exciting to see this event come to life as lottery promotions when we announce the first millionaire of the year in the first minutes are launched and entertainment is secured,” said Gregory R. Mineo, of 2020 live on air, we will change someone’s life while introducing an POWERBALL Product Group Chairman and Maine Lottery exciting new moment in the show.” Director. “The planning for winner trips and the ABC broadcast is All second-chance prize winners will enjoy the excitement of New ongoing and will result in a compelling, once-in-a-lifetime experience York City, including a theater performance and a holiday cruise on the for POWERBALL® players that will culminate with the $1 million Hudson River with dinner and entertainment. The experience also drawing. It is going to be a big night for POWERBALL, and we are includes roundtrip airfare, hotel accommodations and an exclusive New thrilled to share it with viewers across America.” Year’s Eve gala at the Crowne Plaza Hotel, featuring live entertainment “Our team is thrilled to work with POWERBALL on this and, of course, prime viewing of the Times Square ball drop. exciting promotion,” said Kevin Patrick Smith, Senior Vice President For more information on the First POWERBALL Millionaire of of Business Development and Partnerships, dick clark productions. the Year promotion, please visit www.powerballrockineve.com. “The combination of POWERBALL’s nationwide reach and dick clark productions’ vast entertainment experience will result in an

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