2015 Mission Report

Korakundah tea estate, Tamil Nadu, India Photo by Theodore Kaye LETTER FROM THE TeaEO TABLE OF CONTENTS Welcome to our sixth annual Mission Report. added my favorite new section, “Real Talk”, in INTRODUCTION You may ask, if Honest Tea has been in business which we get to highlight where we have come LETTER FROM TeaEO ...... 2 since 1998, how come we only started putting up short. Most corporate social responsibility out mission reports seven years ago? The reports take on the tone of cheerleading LETTER FROM MISSION CONTROL ...... 3 answer has to do with the timing of our sale to documents, but I find it more interesting to The Coca-Cola Company. Of course, we tried learn how a company is challenging itself. If to be mindful of our mission before we took we are being honest about where our world is in our first investment from Coke in 2008, but in terms of diet and nutrition and environment we realized that our stakeholders who gave us and gaps in economic opportunity, it’s going to the benefit of the doubt when we were a small, take a lot more real talk. independent company grew more skeptical CREATE when we became part of the world’s largest We welcome your real talk too – please let us SOURCING SNAPSHOT ...... 4 beverage company. know how you think we can improve this report and our efforts to more effectively address our SUPPLIER SPOTLIGHT ...... 5 So in 2009 we hired our first Director of Mission mission. PRODUCTS...... 6 and started the annual discipline of reporting PACKAGING ...... 8 on how our enterprise impacts the ecosystem Honestly yours, as well as our consumers. Though I’m proud of CONNECT our efforts as a mission-driven enterprise when DONATIONS ...... 9 we were an independent company struggling CONSUMER ENGAGEMENT ...... 10 to survive, I can confidently state that our CONTINUING THE CONVERSATION ...... 11 approach to our mission has been more Seth Goldman comprehensive and effective since Coca- Co-founder and TeaEO CULTIVATE Cola's investment. Though scale is not the only way to measure the impact of our mission, VOLUNTEERING ...... 12 it’s certainly notable that our brand has grown BETHESDA HQ ...... 13 more than sevenfold in the seven years since ACCELERATING IMPACT ...... 14 Coke’s first investment in Honest Tea. While we update the data around our organic and fair trade purchases consistently each year, we like to play around with the focus and format of each new Report so that it continues to function as a living document. This year we

KEEPING IT HONEST | 2015 MISSION REPORT | 2 MISSION STATEMENT A MESSAGE FROM MISSION CONTROL We may not always give the answer or make the decision you want, but we promise we’re Honest Tea seeks to create and promote great- This past Spring, I had the good fortune to travel listening. tasting, healthier, organic beverages. We strive to India to visit some of the estates where we to grow our business with the same honesty source organic & fair trade black tea leaves. I Honestly, and integrity we use to craft our products, with was with a small team from Honest Tea & Coca- Cola made up of people from purchasing, sustainability and great taste for all. Jenny Burns, Director, Mission marketing, mission and sales. The purpose of the trip was to connect, listen and learn about the ways life has improved and the challenges these communities still face. Organic and fair trade have always been core to the Honest Tea mission. 3rd-party certifications help us maintain trust and transparency with our partners, especially in remote, impoverished agricultural regions like northeast India. But this experience reminded me there’s no substitute for developing personal relationships. We

have the data to show certifications can help Honest team members with tea pluckers, Assam, India improve quality of life measures... It’s another thing entirely to experience the mix of hope THE 5 PILLARS OF OUR MISSION and uncertainty in the eyes of a tea plucker REAL TALK right in front of you. WE’RE NOT PERFECT, JUST HONEST Our Brand Director, Ami Mathur, expressed PROMOTING HEALTH & WELLNESS We’ve always tried to be open and transparent about this sentiment well in one of our monthly email our business and products. We believe that you have newsletters: a right to know about both our triumphs and our REDUCING OUR ENVIRONMENTAL FOOTPRINT failures, and we hope that you’ll support us as we I left [India] inspired. And I left proud. Proud to work continue to evolve and improve. Luckily, research for a brand that is refreshingly honest and one that truly shows that 87% of global consumers believe it’s wants to leave a mark in this world and the lives of people." CREATING ECONOMIC OPPORTUNITY okay if a company isn’t perfect, as long as it is honest We hope you’ll enjoy meeting the tea pluckers about its CSR efforts (2015 Cone Comm./Ebiquity study). These “REAL TALK” call-outs are our way and estate workers from India (profiled in this MAINTAINING TRANSPARENCY of highlighting some of our missed opportunities, in report, on our website and on social media) an effort to hold ourselves accountable and share as much as we did. Keep the conversation lessons learned for others on a similar path. BUILDING COMMUNI-TEA going and share your honest story with us.

KEEPING IT HONEST | 2015 MISSION REPORT | 3 CREATE SOURCING SNAPSHOT 261,154,335 6,722,336 $200,124 SERVINGS SOLD IN 2014 LBS. ORGANIC INGREDIENTS PURCHASED IN 2014 FAIR TRADE PREMIUMS PAID IN 2014

30% UNIT SALES GROWTH IN 2014 POUNDS OF ORGANIC INGREDIENTS FAIR TRADE PREMIUMS 2,400,000 $13,388 2009 2005 REAL TALK $19,042 2006 CHOOSING THE RIGHT IMPACT METRICS 3,900,000 $29,313 2010 2007 Although our sales increased in 2014, you’ll notice $27,848 that our pounds of organic ingredients purchased did 4,367,000 2008 not increase at the same rate. This is due to some 2011 $21,678 2009 forward buying of ingredients in 2013 based on $48,174 variable growing seasons and availability. Knowing 4,938,868 2010 2012 this mis-match of purchases and production will $111,506 2011 become more common as we grow, we considered 6,536,948 $126,304 switching the way we report our ingredients from 2013 2012 “purchased” to “sold” for each calendar year. But we $155,169 2013 want to keep the reporting as consistent as possible, 6,722,336 $200,124 so we’re sticking with purchases. 2014 2014

0 8M 0 $250,000

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school bus, and subsidize stoves for more community SUPPLIER SPOTLIGHT members. A TALE OF TWO TEA ESTATES The Korakundah tea estate can be found in the blue REAL TALK Members from our tea-m traveled to India this past mountains of Tamil Nadu, an Indian state roughly 2,000 May to visit with farmers and learn more about TULSI AND FAIR TRADE CERTIFICATION miles south of Assam. Korakundah’s general manager the communities’ needs. The Tonganagaon and was one of the first fair trade officers in India over 25 We introduced our first bottled herbal tea made with Korakundah estates both grow organic and fair trade years ago, helping to set and implement its standards. organic tulsi, a sweet basil from South Asia, in 2012, black tea, but that’s where the similarities end. Today the community is flourishing. Workers use fair and not long after that we created a freshly brewed trade premiums for retirement plans and pension version for restaurants, called Lemon Herbal Tea. Not programs, as well as for university scholarships for only do we love tulsi's lightly sweet and flowery flavor, high-performing youth at the local school. Premiums but we have also developed a close relationship with also have been used to help fund a hospital that’s the farmer cooperation that supplies it. open to the broader community and an orphanage Tulsi is one of the only herbs we source that is that cares for around 40 boys and girls. not Fair Trade Certified through Fair Trade USA. We have initiated conversations with them about gaining certification. However, the effort and cost of certification only becomes feasible at a certain minimum purchase volume—and as of now, based on our sales of these varieties, we cannot commit to buying enough tulsi for this to happen. We will

Tonganagaon tea estate, Assam, India continue to look for ways to support this farmer group and we hope to share news of their certification in Tonganagaon is located in a remote area of Assam the future. in northeast India. The estate has a long history that began under the British and then transferred to Indian ownership after the country gained its independence. The community was almost decimated in the 1990s after the owners declared bankruptcy, living with little Korakundah tea estate, Tamil Nadu, India income or social services for over a decade. CHECKING IN WITH THE TULSI FARMERS A family-owned company purchased the estate in In 2012 Seth visited our organic tulsi suppliers in 2008 and set out to revitalize it by introducing organic Bengaluru, India. He participated in a ribbon-cutting and fair trade standards. The workers were initially ceremony for a drying shed that would enable the skeptical that the new management would deliver farmers to earn 26x more value per kilo. When our on the promise of fair trade certification, but they Director of Mission, Jenny, visited the same community have since come to trust and appreciate it as they’ve this past spring, the farmers proudly showed her two experienced the benefits. The workers voted to use additional sheds that had been built to accommodate the premiums for mosquito nets, cooking staples, Harvesting organic lemon tulsi the growing demand for the herb. She also helped bicycles, and gas cooking stoves. They are working on break ground on a permanent facility that will allow the plans to build a permanent school house, purchase a community to process the leaves on site.

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premiums to support healthcare services, farming NEW PRODUCTS: PRODUCTS equipment, schools, and microloans. A NEW PARTNERSHIP WITH WENDY’S WATERMELON LEMONADE This year we took a big step in our journey to make We’re excited to announce that earlier this year we This year we added Watermelon Lemonade to our organic products accessible to more people. In May completed the transition of cane sugar to fair trade in Summer Refreshers line. Along with the rest of the 2015, over 5,800 Wendy’s locations across the country the freshly brewed iced teas we offer at restaurants Refreshers, Watermelon Lemonade is sweetened began exclusively offering our brewed Tropical and cafeterias as well. We’re now working to convert with Fair Trade Certified sugar, supporting our sugar Green Tea. The tea leaves and cane sugar are both the cane sugar in our teas in 16.9 fl. oz. plastic bottles, farmers in Paraguay. certified organic and fair trade, and contains around and hope to have that finished within the year. We’ll 120 calories per 20 fl. oz. serving. This partnership will update the information on our labels and website UNSWEETENED HERBAL TEAS also have a significant impact on our global supply accordingly. In early 2015 we unveiled two new unsweetened, chain: in 2015, we estimate that we will purchase caffeine-free herbal iced teas as part of our glass-bottle approx. 1 million pounds of organic ingredients for the CONVERTING HONEST FIZZ TO line. Cinnamon Sunrise and Ginger Oasis Herbal teas Wendy’s product alone. Compare this with our organic CERTIFIED ORGANIC both use brewed organic herbs to create a bold and purchases across all of our products in 2007 (just Earlier this year we transitioned all of our zero-calorie satisfying taste. These refreshing zero-calorie drinks before Coca-Cola invested in us) of approx. 800,000 Honest Fizz varieties to USDA organic. We had also support the American Beverage Association's pounds in total. launched the line in 2013 using conventional zero- commitment to cut beverage calories consumed per calorie sweeteners because organic sweeteners person by 20% by 2025. would have made our sodas twice as expensive as non-organic options. However, over the last few years the cost of conventional sweeteners has risen while the price of organic sweeteners has decreased. Using organic sweeteners still increases our costs by roughly 70%, but we found a way to realize packaging savings by shifting from a slim can to a more standard soda can. In addition to the organic conversion, we also introduced a new variety – Golden Ginger Ale.

Honest Tropical Green Tea in 5,800 Wendy's locations

TRANSITIONING TO FAIR TRADE CERTIFIED CANE SUGAR ACROSS OUR PORTFOLIO In 2014 we transitioned the organic cane sugar in our 16 fl. oz. glass bottled teas and 32 fl. oz. summer refreshers to Fair Trade Certified. We source it from a farming cooperative in Paraguay that uses its fair trade

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GOODBYE TO SKUS It’s always hard to say goodbye to our products: REAL TALK

BERRY HIBISCUS LEMONADE UPDATING OUR RECIPES As we grow and reach a wider breadth of tea drinkers, we occasionally decide to update some of This is just a sad lament that Peach White Tea is our recipes. Rest assured that we do not take this gone. It was my favorite iced tea in the world, and I had lightly (check out Seth’s article about the trials and an Amazon subscription for a case a month. Then you tribulations of "firing" a product). changed it to Peach Tea and made it sweeter. I have tried to get used to it, but I can't. Last Wednesday I We reformulate products for two main reasons: had a bottle of old Peach White Tea that I found in a 1) we run into challenges sourcing a particular ingredient, store, and that only confirmed my judgment that the two or 2) we believe we're improving the taste. We know not teas are substantially different products. I canceled my everyone will like every change we make, but we try to subscription. Apparently I am in the minority, and most be as responsive as possible to the feedback. people prefer a sweeter drink, but for me it was perfect when it was truly Just a Tad Sweet." In one instance earlier this year, we changed our Half Tea and Half Lemonade recipe to include stevia. Our research had told us the change would be well received but as soon as the new formulation hit the shelves we quickly heard from fans that it was not. So many people contacted us to share their Have you recently changed the formulation of disappointment that we switched the recipe back this product? I think it used to be called "White" tea or within a month. peach. This is about the only bottled beverage I drink and I noticed a change in the flavor, calorie content Other times, the reviews are more mixed. We also (about 5 grams more sugar) and the label graphics. I reformulated our “Peach White Tea” to black “Peach have to say, I LOVE the new formulation!! I can taste Tea” to give the drink a more robust tea base and a the peach flavor much more than in the previous juicier peach flavor, bringing the sugar levels in line formulation. I'm really pleased with the change. I think with our other black teas in the plastic bottle. We the new one tastes better than the older one and I (NOT TOO) SWEET TEA received many letters praising the change, but also thought that one tasted pretty good! Thanks for making received many filled with confusion and frustration. a great product even better!" FROM HONEST ADE TO HONEST TEA We decided to stick with the new Peach Tea recipe, In January, we reformulated our 3 Honest Ade varieties but regret that so many of our loyal fans felt blindsided. into herbal teas by infusing brewed ingredients We should have done a better job communicating the such as hibiscus, orange peel and lemon balm. This changes. Meanwhile, the sales of our Peach Tea have move brought us closer to our roots as a brewed tea grown since the reformulation. company while providing a similarly great "just a tad sweet®" taste.

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PACKAGING TERRACYCLE HONEST KIDS ALSO COMES IN A BOX CUMULATIVE SINCE 2007 REAL TALK This year we launched new packaging for our Honest Kids line in club and food service locations after a 82,001 THE PLASTIC IN OUR 16.9 FL OZ BOTTLE successful test in the northeast. The new aseptic Tetra Our line of teas in 16.9 fl. oz. plastic bottles has gone COLLECTION LOCATIONS Brik® is recyclable in over 50% of U.S. municipalities, through a number of redesigns over the last few helping to address our concerns about the recyclability years. We’ve made some mistakes along the way (we of the pouch packaging. It is also easier to hold and heard from you loud and clear about that dome on open, and provides a better value per case. We expect 235,480,339 the bottom), but we have learned from each of them. to transition more than a quarter of the Honest Kids DRINK POUCHES COLLECTED business to the aseptic container, and plan to keep the This year, we introduced a total package redesign OF ALL BRANDS remaining business in pouches that are a better fit for featuring updated ingredient imagery and a taller some markets for the time being. bottle. While the bottles are made from recyclable #1 PET plastic, they do not feature any recycled or plant- based plastic material.

As a company selling most of our product in single- serve containers, we are painfully aware that one of our significant environmental impacts is our packaging. But one of the major barriers to incorporating recycled or plant-based plastic material comes from the fact that we brew our tea right before filling the container. The bottle must be designed to withstand a lot more heat and pressure than beverages filled at colder temperatures.

We found the high level of engineering and quality testing required to incorporate a new type of plastic in time for this redesign was prohibitive—but we are TERRACYCLE actively working on it for the future. Honest Tea was a founding member of the TerraCycle® 2,590,284 Drink Pouch Brigade® established in 2007 to help POUNDS OF DRINK POUCHES In the meantime we’ll continue to encourage keep pouches out of landfills. To learn more, visit DIVERTED FROM LANDFILLS our consumers to recycle their bottles through www.terracycle.com. Numbers as of June 22, 2015. programs like the Great Recycle, and by placing the How2Recycle logo on our labels. 4,775 $4,500,000 OF CHARITABLE DONATIONS GENERATED NEW COLLECTION LOCATIONS ADDED IN 2014 BY THE DRINK POUCH BRIGADE

KEEPING IT HONEST | 2015 MISSION REPORT CREATE | 8 CONNECT DONATIONS In 2014, we joined more than 1,200 businesses PROGRAM Through donations in part from our National Honesty as members of 1% For the Planet. In doing so, we Index campaign, we enabled FoodCorps to make committed to donate the equivalent of at least SPOTLIGHT schools healthier places for kids to eat, learn and one percent of sales from our tea line in 16 fl. oz. grow by providing hands-on nutrition education and glass bottles to organizations within the 1% For The ENABLING PRODUCE GARDENS AND school gardens for nearly 3,000 students. We also Planet network. We are now proud to report that we NUTRITION EDUCATION IN SCHOOLS sponsored (and participated in) a national service exceeded our commitment in the 2014 calendar year. As part of our mission, we support organizations that day for their Corps members in 16 states and D.C. aim to teach kids where their food comes from, often last November. More than 150 volunteers participated by growing and harvesting it themselves. This past in a variety of projects, from pulling the last carrots year, we sponsored $61,000 worth of programs run of the fall harvest, to winterizing a school garden, to by FoodCorps and Whole Kids Foundation. gleaning, harvesting and processing meals for food- % OF 2014 SALES EQUIVALENT insecure neighbors. “The event served as a reminder 3.2 DONATED FROM OUR GLASS BOTTLED TEA LINE of how doing community service for even just a few hours can impact the community in a positive way,” said FoodCorps service member Krizl Soriano. IN-KIND DONATIONS Through donations in part from our National Honesty Whole Kids Foundation used scan-back donations from the sale of our Honest Kids pouches in Whole We donated over 11,500 Honest Tea products and Foods Market to provide school gardens and salad wearables (e.g. gardening gloves) to non-profits bars at schools across the country. We also awarded across the country. a garden grant to a school near Austin, Texas as part of a store display contest we held last summer.

Washington D.C.

I had my last lesson with the after school club I've been serving for two years. I was really proud to see the kids feel at home in the garden, knowing the names of the vegetables they pulled, excited about being out there. I have really seen this group grow and learn so much and I was happy to see some evidence that I had made a difference in a few kids' lives." -FoodCorps service member, Guildford County, North Carolina Jackson, MS

KEEPING IT HONEST | 2015 MISSION REPORT CONNECT | 9 CONNECT CONSUMER NATIONAL HONESTY INDEX 2014 TREES FOR THE FUTURE ENGAGEMENT 95% $12,792 20,000 AT THE STORE AND ON THE STREET PARTICIPANTS COLLECTED & DONATED TREE PLANTINGS FUNDED IN RURAL Our mission extends beyond our products, thanks to WERE HONEST TO FOODCORPS COMMUNITIES AROUND THE GLOBE the efforts of our regional sales and marketing teams. (JAN 2014 - DEC 2015) Here are some highlights.

THE GREAT RECYCLE TREES.ORG 376,373 CONTAINERS COLLECTED IN 2014 560,894 CONTAINERS COLLECTED IN FIRST 3 YEARS National Honesty Index - Hoboken NJ Moringa seedlings (APRIL 2012 - APRIL 2015) ROCK THE LUNCHBOX BIKE GIVEAWAYS

The Great Recycle - Union Square NYC 100 756 REUSABLE LUNCH SACKS WON BY FANS BIKES WON BY FANS IN STORE DRAWINGS CONTAINING LUNCH-APPROPRIATE ITEMS (JUNE 2014-MAY 2015) FROM BRAND PARTNERS IN 2014

KEEPING IT HONEST | 2015 MISSION REPORT CONNECT | 10 CONNECT CONTINUING THE CALL CENTER FEEDBACK CONVERSATION This past year our call center received over 21,000 phone calls, letters, and emails from our consumers. In 2014 and 2015, Seth continued to spread the Honest 525,733 We saw a 19% increase in complaints over prior year. FANS IN JULY 2015, Tea story across the country. Some of his speaking Numbers from June 2014 - May 2015. engagements included: UP FROM 452,000 FANS IN AUGUST 2014

• Sustainable Business & Social Impact FACEBOOK ENGAGEMENT (IN CALENDAR YEAR 2014): Conference- Fuqua Duke Net Impact • Bethesda Green Investor Luncheon 20,285 COMMENTS 866,753 LIKES • Inner City 100 Symposium % 108,533 SHARES Post 800 POSTS 82 • Halcyon Incubator Series INQUIRIES (17,589 TOTAL) • BevNet Live 78% - INGREDIENTS • Conservation International 7% - AVAILABILITY • Winter Fancy Food Show • Chicago Department of Health • Private Company Governance Summit

SOCIAL MEDIA % Our goal is to have open and honest communication Timeline Photos 3 with as many people who contact us as possible – COMPLIMENTS (633 TOTAL) whether it’s with a question, comment, or complaint. Like . Comment 2.3k 7 98% - PRODUCT & BRAND We also enjoy communicating with our fans on Facebook, Twitter, and Instagram as our online 1% - LABELING/GRAPHICS presence continues to grow.

45,697 15% FOLLOWERS IN JULY 2015, COMPLAINTS (3,184 TOTAL) UP FROM 29,400 FOLLOWERS IN AUGUST 2014

Timeline Photos 47% - PRODUCT & BRAND TWITTER ENGAGEMENT (IN CALENDAR YEAR 2014): 25% - INGREDIENTS Like . Comment 629 72 18,346 TWEETS 10,088 RETWEETS 15% - PACKAGE

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Honest Tea Annual Service Day: Honest Tea employees VOLUNTEERING across the country volunteered their time at 7 local We sponsored and participated in four Honest Tea community farms, including the K Street Farm in D.C. REAL TALK group volunteer days in 2014. Honest Tea employees volunteered a total of 260 hours at these four events. Martin Luther King Day Service Day: Honest Tea ENCOURAGING EMPLOYEE SERVICE employees, friends, and families served with City Year Corporate Volunteer Council Service Day: Honest Tea at Eastern High School in Southeast D.C. The tea-m One of the perks that we offer our employees is two co-hosted a park and stream clean up through the helped paint murals, prepare sandwiches for a local personal volunteer days to be taken during working Montgomery County CVC. Activities benefited Rock food bank and write thank you letters to U.S. troops. hours, in addition to company service days. We were Creek Conservancy and Montgomery Parks. really excited to offer this benefit, since we know that our employees enjoy volunteering and often do so FoodCorps Service Day: Honest Tea employees outside of working hours. We thought it would give partnered with FoodCorps in service days across them more flexibility to serve organizations they are 16 states (and D.C.). Activities focused on feeding passionate about. nutritious meals to food insecure communities. However, when we evaluated the numbers, we found that only two people took advantage of this opportunity in 2014. We heard from our employees that while the benefit is nice in theory, they find it difficult in practice to take the time off. They also prefer to serve in a group with their colleagues. In response, we’ve offered more structured service opportunities on a quarterly basis. Honest Tea Annual Service Day

Corporate Volunteer Council Service Day

FoodCorps Service Day

KEEPING IT HONEST | 2015 MISSION REPORT CULTIVATE | 12 CULTIVATE BETHESDA HQ HONEST TEA EMPLOYEE FEEDBACK REDUCING HQ PAPER USAGE This year we conducted an anonymous survey to get Since 2012, we have decreased our paper use in the SNAPSHOT feedback on our business and culture from Honest Bethesda office per person by 48%. In 2012 we printed We’ve experienced some changes here at Bethesda Tea employees. Here’s a look at what our employees 20 pages per day per person, assuming an average HQ over the last year. You may have noticed that our have to say about working here. of 35 people in the office. Over this past year (July number of employees has dropped from roughly 150 2014-June 2015), we printed 10.3 pages per day per to 40. Not to worry – many roles were moved into What excites you about the direction Honest employee, assuming an average of 25 people in the groups within Coca-Cola North America to work with Q: Tea is taking? office. We continue to use paper made from sugar multiple brands in addition to Honest. We believe cane waste to further reduce our footprint. collaborating with other brands can help magnify our impact. The world/business of Honest Tea is ever A: evolving. The brand has showed consistent growth and innovation since I started, AWARDS AS OF JUNE 2015 opening new doors for me and allowing me We’re proud to be recognized for our commitment to to face new challenges. our consumers, employees, and community. • Washington Business Journal: What do you find most motivational about 2014 Healthiest Employers Q: working for Honest Tea? • Beverage World Magazine: 40 2015 #1 Beverage Disruptor; Seth Goldman TOTAL NUMBER OF EMPLOYEES Strong values, ethics, clear direction, support • Montgomery County Corporate Volunteer A: from above the positive impact of our business Council: 2014 Corporate Community Service on consumers and on the environment and Award our supplier communities • Maryland Dept. of the Environment: 2015 Maryland Green Registry Leadership Award How could Honest Tea help you do things Q: more efficiently and better? 62.5% 30% WOMEN MINORITY 360 reviews and role reversals could help A: solidify job respectability and responsibilities with less micromanagement.

What changes in direction would you like 11 OUT OF 28 Q: Honest Tea to make? 37 EMPLOYEES BASED BIKES GIVEN TO IN THE BETHESDA To have more knowledge on where the HONEST EMPLOYEES OFFICE WHO COMMUTE company is going and where my future is : 2014 CVC Corporate Community Service Award IN 2014 BY BIKE OR METRO A headed with the company.

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ANNUAL SERVINGS SOLD ANNUAL POUNDS ACCELERATING IMPACT OF FAIR TRADE INGREDIENTS Our mission continues to scale as our brand grows. PURCHASED Take a look at our current impact compared to the year before The Coca-Cola Company first invested in Honest Tea.

34,033,275 261,154,335 72,000 1,550,856 2007 2014 2007 2014

ANNUAL POUNDS OF ORGANIC ANNUAL FAIR TRADE INGREDIENTS PURCHASED PREMIUMS GENERATED

790,000 6,722,336 $29,313 $200,124 2007 2014 2007 2014

KEEPING IT HONEST | 2015 MISSION REPORT CULTIVATE | 14 4827 Bethesda Avenue | Bethesda MD 20814 800 865 4736 | www.honesttea.com @honesttea facebook.com/honesttea 2014 Honest Tea Company Meeting Hot Springs, VA