Average Weekly Distribution ABC Jun End ‘10; 118,975 Average Weekly Readership JICREG Oct ‘10; 171,293 4 35 A LONG CRICHEL KNOWLTON SUTTON IBSLEY PLUMLEY LINWOOD VERWOOD 31 ROCKFORD A HORTON LINFORD WITCHAMPTON MANNINGTON PICKET POST THREE LEGGED CROSS RINGWOOD STANBRIDGE HOLT ST LEONARDS HIGH HALL WEST MOORS BAGNUM BURLEY SHAPWICK GRANGE TADDEN MATCHAMS STAPEHILLFERNDOWN WIMBORNE HOLMSLEY A31 AVON THORNEY HILL PARLEY BRANSGORE OSSEMSLEY CORFE MULLEN NORTHBOURNE HURN SOPLEY BECKLEY NEW MILTON BEACON HILL WATERLOO HOLDENHURST VILLAGEBURTON

UPTON OAKDALE ORGANFORD CHRISTCHURCH BRANKSOME 338 BOURNEMOUTHA HAMWORTHYPOOLE PARKSTONE SANDFORD

ARNE

STUDLAND COCKNOWLE

BRADLE SWANAGE Established 1983 Frequency Weekly (Thursday) Price Free Household coverage 84%* Content Property Television Classified Recruitment Motoring Entertainment *ABC Jun End 2010 & TGI 2009 Editions

MINCHINGTON SANDLEHEATHASHFORD CASHMOOR FRITHAM CHETTLE CRANBORNE CRENDELL STUCKTON HYDE 4 GUSSAGE ST MICHAEL 35 EDMONDSHAM A LONG CRICHEL KNOWLTON SUTTON IBSLEY PLUMLEY LINWOOD VERWOOD 31 ROCKFORD A HORTON LINFORD WITCHAMPTON MANNINGTON PICKET POST THREE LEGGED CROSS RINGWOOD STANBRIDGE HOLT ST LEONARDS HIGH HALL WEST MOORS BAGNUM BURLEY SHAPWICK GRANGE TADDEN MATCHAMS STAPEHILLFERNDOWN WIMBORNE HOLMSLEY A31 AVON THORNEY HILL PARLEY BRANSGORE OSSEMSLEY CORFE MULLEN HURN NORTHBOURNE SOPLEY BECKLEY NEW MILTON BEACON HILL WATERLOO HOLDENHURST VILLAGEBURTON

UPTON OAKDALE ORGANFORD CHRISTCHURCH BRANKSOME 338 BOURNEMOUTHA HAMWORTHYPOOLE PARKSTONE SANDFORD

ARNE

STUDLAND COCKNOWLE Key BRADLE SWANAGE Poole Advertiser

WORTH MATRAVERS Bournemouth Advertiser Christchurch Advertiser

Poole Advertiser Average Weekly Distribution ABC Jun End ‘10 48,530 Average Weekly Readership JICREG Oct ‘10 70,510

Bournemouth Advertiser Average Weekly Distribution ABC Jun End ‘10 51,260 Average Weekly Readership JICREG Oct ‘10 73,561

Christchurch Advertiser Average Weekly Distribution ABC Jun End ‘10 19,185 Average Weekly Readership JICREG Oct ‘10 27,222 Postal Sector Breakdown

Poole Advertiser Bournemouth Advertiser

Sector Distribution Sector Distribution BH12 2 2808 BH 1 3 2380 BH12 3 2629 BH 1 4 3664 BH12 5 1595 BH 2 6 1416 BH13 6 1963 BH 3 7 1914 BH13 7 1816 BH 4 8 2501 BH14 0 2610 BH 4 9 1735 BH14 8 3322 BH 5 1 2271 BH14 9 2781 BH 6 3 2309 BH15 1 801 BH 6 4 1824 BH15 2 1844 BH 6 5 3869 BH15 3 3370 BH 7 6 2367 BH15 4 3325 BH 7 7 1254 BH16 5 3228 BH 8 0 1720 BH17 7 1726 BH 8 8 3803 BH17 8 2751 BH 8 9 2887 BH17 9 2243 BH 9 1 4102 BH18 8 1948 BH 9 2 3075 BH18 9 2494 BH 9 3 3356 BH21 1 2103 BH10 4 1730 BH21 3 3146 BH10 6 1814 Totals: 48503 BH10 7 1269 Totals: 51260

Christchurch Advertiser

Sector Distribution BH23 1 1351 BH23 2 4383 BH23 3 3669 BH23 4 3291 BH23 5 3332 BH23 6 122 BH23 7 1715 BH23 8 1322 Totals: 19185 Readership Analysis

Readership by demographic group

Adults Men Women Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ ABC1 C2DE 70,510 32,528 37,982 7,761 7,896 11,549 12,155 11,755 19,396 43,243 27,267 46% 54% 11% 11% 16% 17% 17% 28% 61% 39%

Readerships by location & demographics

Location Adult AIR AIR % Men Women age 15-24 age 25-34 age 35-44 age 45-54 age 55-64 age 65-74 age 75+ ABC1 C2DE Circulation Bournemouth 5224 3.4 2475 2872 584 419 623 698 836 866 1199 3274 1951 3558 Poole 62250 54.42 28813 33437 6918 7247 10522 10927 10349 8261 8026 37947 24302 42842 Wimborne Minster 3036 14.56 1362 1674 259 230 404 530 569 473 571 2022 1014 2103

Source: JICREG October 2010 Readership Analysis

Readership by demographic group

Adults Men Women Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ ABC1 C2DE 73,561 34,748 38,813 10,649 11,795 11,950 11,351 10,015 17,764 46,539 24,022 47% 53% 14% 16% 16% 15% 14% 24% 63% 33%

Readerships by location & demographics

Location Adult AIR AIR % Men Women age 15-24age 25-34age 35-44 age 45-54 age 55-64 age 65-74 age 75+ ABC1 C2DE Circulation Bournemouth 72196 47.18 34017 38179 10766 11656 12240 10855 9813 7479 9386 45168 27028 50157 Christchurch 2683 3.88 1192 1491 161 194 287 349 506 507 679 1901 782 1851

Source: JICREG October 2010 Readership Analysis

Readership by demographic group

Adults Men Women Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ ABC1 C2DE 27,222 12,316 14,906 2,411 2,120 3,683 4,303 4,809 4,754 5,142 16,773 45% 55% 9% 8% 14% 16% 18% 36% 62% 34%

Readerships by location & demographics

Location Adult AIR AIR % Men Women age 15-24age 25-34age 35-44 age 45-54 age 55-64 age 65-74 age 75+ ABC1 C2DE Circulation Bournemouth 185 0.12 92 93 16 17 28 38 43 27 17 161 24 122 Christchurch 27037 38.81 12224 14812 2395 2103 3655 4265 4766 4727 5125 16612 10425 19063

Source: JICREG October 2010 Area Demographics

DAS UK Count % Count % Index AGE RANGE 15-24 43,892 14.30 8,148,091 15.95 90 25-34 35,496 11.56 7,729,380 15.13 76 35-44 46,652 15.20 8,860,866 17.34 88 45-54 46,254 15.07 8,346,435 16.33 92 55-64 48,517 15.81 7,448,268 14.58 108 65+ 86,007 28.03 10,552,033 20.65 136 SOCIAL GRADE ABC1 84,233 27.45 27,670,350 54.16 51 C2DE 47,128 15.36 23,414,723 45.83 34 GENDER Male 146,895 60.09 24,893,160 48.72 123 Female 97,524 39.90 26,191,913 51.27 78 MARITAL STATUS Single 60,062 19.57 12,149,565 23.78 82 Married 189,689 61.82 31,658,286 61.97 99 Wid/div/sep 57,066 18.59 7,277,222 14.24 131 CHILDREN IN HOUSEHOLD No Children 219,166 71.43 34,274,226 67.09 106 1 child 40,905 13.33 7,875,930 15.41 87 2 children 34,694 11.30 6,669,754 13.05 87 3+ children 12,054 3.92 2,265,163 4.43 88 HOUSEHOLD SIZE (Base: households) 1 person 57,372 35.57 7,640,067 28.75 124 2 people 56,642 35.12 9,108,916 34.28 102 3 people 19,578 12.14 4,357,413 16.40 74 4 people 19,995 12.40 3,901,328 14.68 84 5+ people 7,751 4.81 1,561,512 5.87 82 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 24,729 15.33 5,638,211 21.22 72 £10,000 - £16,999 35,779 22.18 5,614,388 21.13 105 £17,000 - £22,999 19,324 11.98 3,324,349 12.51 96 £23,000 - £29,999 25,048 15.53 3,250,685 12.23 127 £30,000 - £39,999 23,364 14.49 3,423,049 12.88 112 £40,000+ 33,096 20.52 5,318,554 20.02 103 PERSONAL INCOME £6,999 or less 59,749 19.47 10,945,088 21.43 91 £7,000 - £12,999 63,368 20.65 10,579,644 20.71 100 £13,000 - £19,999 56,176 18.31 8,922,790 17.47 105 £20,000 - £26,999 36,574 11.92 6,351,017 12.43 96 £27,000 - £36,999 35,739 11.65 5,122,947 10.03 116 £37,000 - £49,999 20,629 6.72 255,456 0.50 1,345 £50,000 or over 7,016 2.29 1,778,036 3.48 66 None 22,556 7.35 4,830,095 9.46 78

Source: Experian Ltd/TGI 2009 Base: Adults 15+, unless otherwise state