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WE ARE A CITY COSTAFOCUSED ON MESA HELPING CURRENTADVANTAGE AND

FUTUREWELCOME BUSINESSES Orange County

COSTA MESA

Pacific Ocean THE COSTA MESA ADVANTAGE BUSINESS FLOURISHES in Costa Mesa, home to retail giant ; retail innovators such as The LAB, The Camp, Metro Pointe, The Triangle and the SoCo Collection; the action sports capital of the world (Hurley, Volcom, RVCA, and more); major companies such as Experian Information Solutions and the Automobile Club of ; and the best restaurants for a town its size west of the Mississippi (according to Rand/McNally and USA Today).

So what’s the Costa Mesa advantage? It begins with City Hall also insures a business-friendly atmosphere, location. Costa Mesa is situated between from its super low business license fees ($201 is and San Diego in the heart of a uent coastal Orange maximum annual cost) to expedited services that cut County, just one mile from the beach. It’s intersected through traditional red tape and get your business up by three freeways. And it’s adjacent to the John and running without delay or government-induced Wayne Airport. Few cities in the United States can headaches. match Costa Mesa’s location. The final advantage is hard to quantify, but equally Demographics is another advantage. Costa Mesa and important: the character of Costa Mesa. The city’s the surrounding community (which includes entrepreneurial spirit and laissez-faire tradition have neighboring Newport Beach and Irvine) provide provided fertile ground for everything from major some of the most attractive demographics in the institutions such South Coast Plaza, the Segerstrom nation with purchasing power that generates more Center for the Arts, , and five than $42 million in annual retail sales tax in a city Costa Mesa-based colleges to locally launched whose population is 111,358. businesses that have developed national followings, including Quiksilver, Paul Frank and Wahoo’s Fish Tacos.

LOCATION, DEMOGRAPHICS, BUSINESS-FRIENDLY CITY HALL AND COSTA MESA’S CHARACTER: THE COSTA MESA ADVANTAGE. WE ARE A CITY FOCUSED ON HELPING CURRENT AND FUTURE BUSINESSES BUSINESS THE CITY OF COSTA MESA boasts of being one of Orange County's leading cultural and business centers. It is our goal to make Costa Mesa the perfect place for your business to flourish and expand. We understand the importance of strengthening our communities by creating and retaining jobs through economic development. The city continues to benefit from its unique positioning both geographically and within its retail sales base. The local economy is primarily based on retail commercial business, light manufacturing of electronics, pharmaceuticals, and plastics, as well as action sports industries like surfing, skateboarding and snowboarding.

Whether you are establishing a new business, relocating your headquarters, or growing your existing business, the city government of Costa Mesa is ready to roll out the red carpet and welcome you to our community. We are a city focused on helping current and future businesses through an eortless process from beginning to end with the guidance from the Chamber of Commerce and other active business development entities.

BUSINESS LICENSE With seven dierent pricing categories a business license fee is capped at $201 regardless of your business’s annual gross, making it eortless to keep your costs down. SOUTH COAST PLAZA: THE MOST SUCCESSFUL RETAIL CENTER IN THE UNITED STATES, FEATURING LUXURY STORES AND AWARD-WINNING RESTAURANTS. SHOPPING THE RETAIL ENVIRONMENT in Costa Mesa is unique, allowing for developments such as South Coast Plaza (the most successful retail center in the United States), the counter-cultural Camp and LAB shopping centers, the cutting-edge SoCo Collection and The Triangle, and the East 17th Street Promenade that’s become home to some of Southern California’s most innovative and hottest retailers. Here’s a closer look at some of Costa Mesa’s larger retail centers.

SOUTH COAST PLAZA: METRO POINTE AT SOUTH COAST: With nearly 300 luxury stores and award-winning This 52-acre master-planned environment restaurants, South Coast Plaza features oers Class A oce space, restaurants, shopping, approximately 2.8 million square feet of leasable movie theaters and apartments. It’s centrally space and generates the most sales volume of any located and visible o the San Diego Freeway regional shopping center in the United States. (I-405) and Corona del Mar Freeway (SR-73).

THE LAB AND CAMP: THE TRIANGLE: These two retail centers— across the street from The lifestyle (“eat + play”) center at the terminus of each other on Bristol Street— provide a counter- the Costa Mesa Freeway at 19th Street oers cultural shopping and dining experience with an award-winning restaurants and bars, multi- indoor-outdoor atmosphere that is especially screen movie theater, a bowling alley/tavern and appealing to younger generations. The New York other amenities that have made The Triangle a Times called the LAB when it opened the “frontier center for nightlife in Costa Mesa. of shopping.” The eco-friendly centers provide customers with the four C’s: Community, culture, EAST 17TH STREET PROMENADE: commerce and consciousness. This one-mile stretch of retail and dining establishments on Costa Mesa’s southern border SOCO COLLECTION: adjacent to Newport Beach oers a wide variety of South Coast Collection, marketed as a progressive experiences and selections, from one of the best shopping center, provides more than 300,000 surf shops in the country (Surfside Sports) square feet of design showrooms, creative studios, to hip boutiques. retail and dining space amid zen gardens and courtyards. THE FAMOUS THEATER AND ARTS DISTRICT OFFERS WORLD CLASS PERFORMANCES, CONCERTS AND OTHER VENUES. ENTERTAINMENT THE FAMOUS THEATER AND ARTS DISTRICT oers world class performances, concerts and other venues, and is home to the Segerstrom Center for the Arts, the Renée and Henry Segerstrom Concert Hall, the South Coast Repertory, the Samueli Theater, Founders Hall and the 46,000-square foot Arts Plaza. The Segerstrom Center oers the world’s leading ballet and dance companies, Broadway shows, award-winning classical, jazz and cabaret artists, family entertainment, innovative and cutting-edge theater companies, special events and year-round educational programs. It is also the artistic home to three resident companies: Pacific Symphony, the Philharmonic Society of Orange County and Pacific Chorale.

THE FAMOUS THEATER AND ARTS DISTRICT OFFERS WORLD CLASS PERFORMANCES, CONCERTS AND OTHER VENUES. COSTA MESA WAS NAMED THE BEST DINING SCENE WEST OF THE MISSISSIPPI RIVER DINING RAND/MCNALLY AND USA TODAY named Costa Mesa as having the best dining west of the Mississippi River for a city its size. Within the city’s 17 square miles, diners will find a wide selection of restaurants. From fine dining establishments such as Charlie Palmer, Seasons 52, the Golden Tru e and Anqi to fun casual settings at Eat Chow, Mi Casa, Pizzeria Ortica and Wahoo’s Fish Taco, there is something for everyone.

To attract even more restaurants, the Costa Mesa City Council recently updated its parking requirements for sit-down establishments with more than 300 square feet of public space. Now, restaurants are required to provide 10 parking spaces per 1,000 square feet for the first 3,000 square feet and 12 spaces for each additional 1,000 square feet above the first 3,000 square feet.

A SAMPLING OF COSTA MESA RESTAURANTS Anjin Memphis Avanti Café Mesa Beach Pit BBQ Old Vine Café Charlie Palmer Onotria El Corazon de Costa Mesa Pitfire Pizza Greenleaf Chopshop Seasons 52 Habana Saddle Ranch Karl Strauss Brewing Company Scott’s Restaurant and Bar Marche Moderne Taco Asylum Mastro’s Steakhouse Yard House THE CITY PROVIDES PERSONAL, SOCIAL, ECONOMIC AND ENVIRONMENTAL BENEFITS FOR ALL TO ENJOY. RECREATION COSTA MESA ALSO PROVIDES OPPORTUNITIES for refreshment and restoration of strength and spirit through recreation. The City provides personal, social, economic and environmental benefits for all to enjoy in a quality setting. Numerous activities are available to enhance the quality of life of its residents and the public overall.

Facilities like the Neighborhood Community Center, the Downtown Recreation Center, the Balearic Community Center and the Costa Mesa Senior Center are available for instructional classes and special occasions. There are 29 parks, including Volcom Skate Park and Fairview Park, a favorite of nature lovers with its wetlands and natural habitat. BUSINESS DEMOGRAPHICS TOTAL POINT OF SALE

TAX REVENUE TOP TEN HOTELS

Costa Mesa Marriott Best Western Newport Mesa Hilton Orange County/Costa Mesa Holiday Inn Express Hotel & Suites Avenue of the Arts Wyndham Hotel Residence Inn by Marriott The Westin South Coast Plaza Ayers Hotel and Suites $42.9 Ramada Costa Mesa Crown Plaza Costa Mesa Orange County MILLION * Alliance *City of Costa Mesa Finance Dept. (2013 Calendar Year)

LABOR MARKET PERCENTAGE Agriculture Less than 1.0 Mining Less than 1.0 Transportation & Public Utilities 3.0 Contruction 4.0 Self-Employed 6.0 Finance, Insurance & Real Estate 8.0 Government 9.0 Manufacturing 12.0 Trade 27.0 Services 28.0 *South Coast Metro Alliance

GENERAL LEASE RANGES O ce Uses: Commercial/Retail Uses: Industrial Uses: Industrial Area $0.85 / sf. Strip Commercial $1.75 / sf. Westside Area $1.10 / sf. South Coast Metro Area $4.00 / sf. South Coast Metro Area $6.00 / sf. Red Hill/Airway Area $2.25 / sf. *Voit Real Estate Services and Estimates

MAJOR EMPLOYERS EST. EMPLOYEES REAL ESTATE MARKET DATA RETAIL OFFICE Experian Information Solutions 3,700 Median Sale Price $299 PSF $211 PSF Coast Community College District 2,900 Average Sale Price $289 PSF $205 PSF Associated Students of Orange 2,500 Vacancy 2.5% 15.0% Auto Club of Southern California 2,300 Average Asking Lease Rate $2.30 PSF $1.40 - White Cap Contruction Supply 2,200 $3.85 PSF *Center for Demographic Reserach (2010) *CBRE Research (2013) *O.C. Selectory, Harris Info Source (2012) DEMOGRAPHICS

HOME SALE PRICES 2012 INCOME Single Family $365,000 - $1,950,000 Condo $102,527 - $800,000 MEDIAN HOUSEHOLD INCOME *Torelli Realty

POPULATION CHARACTERISTICS Population - 111,358 Median Age - 33 $65,373 Average Household Size - 2.69 Income Distribution Average Family Size - 3.30 Up to $14,999 7.9% *US Census Bureau 2010 and $15,000 - $24,999 8.1% CA State Dept. of Finance (May 2013) $25,000 - $34,999 7.6% $35,000 - $49,999 13.3% $50,000 - $74,999 19.9% $75,000 or greater 43.5% *US Census Bureau (In 2012 Inflation-Adjusted Dollars)

LABOR MARKET HIGHER EDUCATION White - 51.8% Community College Hispanic - 35.8% Asian - 7.7% Black - 1.2% National University Other - 3.4% University of Phoenix *US Census, CDR (2010) *US Census Bureau (2010)

2010 OCCUPIED UNITS UNITS PERCENTAGE EMPLOYMENT NUMBER PERCENTAGE Owner-Occupied Housing Units 15,799 40% Employed 64,500 95.13% Renter-Occupied Housing Units 24,147 60% Unemployed 3,300 4.87% *Center for Demographic Research (2010) Total Labor Force 67,800 100% *CA Employment Development Dept. (2013)

2013 PROPERTY VALUATION Total City Assessed Property Valuation: $14.5 billion Single-family $6.6 billion Multi-family $2.3 billion Commercial $4.4 billion Industrial $1.2 billion Other $13.2 billion *County Assessor’s Oce NOTES

Tom Hatch, City Chief Executive Ocer [email protected] (714) 754-4956 www.costamesaca.gov