Rodney H. Adams

Sports Biography

Professionally my career has been based in sales, marketing and consulting services, primarily in technology professional services and business operations.  Currently CIO & Vice President of Marketing for the Lassiter Touchdown Club (LTDC), booster organization for Lassiter High School Football, Marietta, GA. I manage the website, social media channels and registration systems. I also manage marketing programs for special events, sponsors and advertisers. A recipient of the 2013 Nick Kavadellas Volunteer Award presented by the Cobb County Touchdown Club. www.LassiterFootball.net  Past member of the Board of Directors, Lassiter Junior Trojan and the Lassiter Junior Booster Club (LJT Football). I served both organizations as Communications Director and marketing officer managing their websites and social media channels. The two organizations represent the families of over 300 middle school student athletes residing in Cobb County’s Lassiter High School District. As a Board member I was responsible for budgets, fundraising, certification and communications required to produce a quality sports experience for our young student-athletes.  Served as Executive Director of the LJTF Host Committee for the Middle School Athletic Association (GMSAA) Championship & All-Star Games in 2010 and 2011. The GMSAA represents 38 middle school football programs in Cobb, Cherokee, North Fulton and Paulding Counties. The event featured six (6) All-Star and Championship Games for 6th, 7th and 8th grade teams. This was a major fundraiser for the Jr. Trojan Football program.  With 3 children engaged in multiple sports over the years I have been in every gym and on every ball field in Cobb, Cherokee and North Fulton Counties. I have coached youth basketball, , , football and soccer. I’ve attended major youth sporting events across the Southeast and therefore can view the business of youth sports from the perspectives of parent, coach and team administrator. My coaching experience spans over 14 years, including:

 Lassiter Jr. Trojan Basketball  East Cobb Striker Soccer  Lassiter Jr. Trojan Football  East Marietta Basketball  Blackwell Bears Football  YMCA Basketball and Soccer  Sandy Plains Baseball  JFBC Upward Basketball  Sandy Plains Softball

My children; Alyssa (Wake Forest U.’13), Aubrey (LHS ’12, ) and Alec (LHS ‘16) all played multiple sports from youth leagues through high school, including varsity football, basketball, softball and . With this experience as a sports parent, coach, administrator, fan and supporter of youth athletics I have a good understanding of what it takes to field a team and manage a quality program.

My professional career has been in technology sales management, marketing and consulting. As Marketing Manager for Allied Global Services, LLC, I developed digital content for the website and social media channels, produced marketing materials and managed the national proposal center. As a consultant for IBM Education Industry I assisted school systems develop and implement technology strategy plans. I currently provide IT sales and marketing consulting services to small and medium- sized enterprises in the area. In this role I also provide services to implement new websites for school sports teams, managing content migration and training.

4480 South Cobb Drive ~ Suite H-186 ~ Smyrna, GA 30080 ~ [email protected] www.rhadamsassociates.com