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FOOTBALL: PREMIUM GUARANTEES ITS CUSTOMERS THE BEST OF THE "" FOR THE NEXT THREE SEASONS

PIER : « A VICTORY FOR COMPETITION»

With the assignment today by the Italian Football League of TV rights, Mediaset Premium has guaranteed its customers the certainty of seeing the best of the Serie A for the next three consecutive seasons. The season that begins on 22 August completes existing Mediaset Premium agreements with the individual clubs, the following two seasons (2010- 2011 and 2011-2012) are the result of the centralised assignment made by the Italian Football League.

Statement by , deputy chairman of Mediaset: « We are extremely pleased to have signed an agreement that will guarantee to Mediaset Premium customers the best football over the next three years. In addition, our offer will be expanded from 8 to 12 clubs and will feature all of the strongest teams with the biggest fan bases. It should also be underlined that: 1) This is a victory for competition. And if competition for football on pay-TV exists, this is thanks to Premium: an innovative offer launched from scratch with significant investments. 2) If football fans have an alternative to the satellite monopoly and are not obliged to buy expensive subscriptions this is thanks to Premium. 3) If the football world has been able to significantly increase the income it derives from the television rights that finance the system, this is without question only thanks to Mediaset Premium. In fact, despite the negative economic climate and being still in a start up phase, Premium covers a consistent part of the entire cost of TV rights for the Serie A, also because the cost of the digital terrestrial package has seen an increase proportionally greater than that of other platforms».

Cologno Monzese, 28 July 2009

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