An enduring mark of 1802 Early 1900s 1907 E. I. du Pont breaks ground on The DuPont oval likely has its origins in the label for DuPont commissioned artist G.A. Wolf to design the gunpowder mills along the Brandywine River Eagle gunpowder. This was named for the ship logo trademark. The original version included a quality and trust in Delaware. American Eagle, which brought the du Pont ribbon with the words "Established 1802" that were family from France to the United States in 1800. later removed, as it was impossible to cut clear The DuPont oval is one of the oldest and iconic corporate marks in stencils for wooden kegs and boxes. contemporary culture. Since the distinctive oval logo first debuted, the mark has remained virtually untouched: enduring wars, economic upheaval, and decades of technological transformation. Now, as we prepare to launch a “new” DuPont for a new age, the time to renew and advance the logo has come.

1909 1918 1926 1930 1935 - 1980 The DuPont oval became the official corporate DuPont began a major advertising effort with the Product brands were occasionally placed over The “Triple Oval” was developed when The "Better things for better living…through trademark in 1909. A version with the ribbon opening of a permanent exhibit on the Atlantic City the oval, such as in this DUCO advertisement DuPont began to expand into China. chemistry" advertising slogan began on a weekly continued to appear on the annual report boardwalk in New Jersey. from 1926. network radio show and remained in use on through 1956. DuPont ads for more than four decades. The showcase included Dulux paint, Fabrikoid upholstery and fashions made of rayon.

1948 1981 1993 1995 1999 The proportions and layout of the DuPont oval were The words “through chemistry" were dropped from DuPont sponsored the Hendrick Motorsports #24 The registered trademark symbol ® replaced The “Miracles of science” campaign signaled a mathematically defined and standardized in 1948, the corporate tagline in 1981 with the acquisition of Chevrolet for nearly 20 years. After winning four "Registered U.S. Patent Office” to protect the mark. major change in corporate brand positioning to when an internal audit revealed that more than 45 Conoco. This change reflected the broader scope of Winston Cup championships, the blue-and-white reflect a push into life sciences and a strategy of variations of the oval were in use within the company. the company. oval on the car's livery became one of the most combining and classical chemistry. recognizable versions of the mark at the time.

2011 2015 2018 The launch of a new brand platform, “Welcome to In 2015, DuPont and Dow entered into a “merger of The new DuPont, with its focus on innovation and the Global Collaboratory,” showcased how DuPont equals” with the intention of creating three specialized solutions for diverse markets, introduces applies its scientific knowledge and expertise to the independent companies. The DowDuPont Specialty a new company purpose and refreshed brand world’s greatest challenges. A colorful logo “Brand Products Division continues to carry the name DuPont. identity. It is the first significant update to the Bar” helped unify brands in the portfolio, including DuPont logo in more than 100 years. ®, ® and Danisco®. For examples of television or high-resolution print advertisements shown here, please contact Dan Turner: daniel.a.turner@.com 302.996.8372

Copyright © 2018 DuPont and Dow. All rights reserved. The DuPont Oval Logo and DuPont™ are trademarks of E. I. du Pont de Nemours and Company or its affiliates. The Dow Diamond Logo, and Dow™ are trademarks of the Dow Chemical Company or its affiliates. The DuPont oval is one of the oldest and iconic corporate marks in contemporary culture.