SPEAKER LUNCHEON

12 The Olympic Club | May 2015 MARIO ALIOTO SENIOR VICE PRESIDENT by Traci Mysliwiec

he air in City Clubhouse was buzzing front of us,” he said. “You can’t buy a pennant. with extra excitement the morning of The chemistry is something really special with April 2 in anticipation of the arrival of our players. They have to figure out how to play Tthe not one, not just two, but the three World together and win games.” Series trophies won by the San Francisco Giants As he explained how the Giants are changing in the last five years. Nearly 200 members lined along with their customers, Alioto said fans up with their tokens to smile for the camera and consume the game differently today. He also have their picture taken with the three beauties spoke with great pride about the organization’s before the speaker luncheon. President John Jack willingness to be the first to move on a lot of even suspended the “no hats” rule for the event! important subjects. Some of those “firsts” he Our featured speaker, Mario Alioto, Giants’ mentioned include: senior vice president of business operations, has ƒƒ first privately-financed ballpark been part of their front office since 1983 and is ƒ responsible for all revenue and marketing areas of ƒ first female announcer the organization. Alioto shared insight into the ƒƒ first to have an HIV/AIDS day inner workings of the SF . ƒƒ first to have Wi-Fi throughout the park “A short off season is ok with us,” he told the ƒ capacity crowd with a laugh. “We don’t mind not ƒ first bobblehead – taking a vacation in October.” Alioto talked about how fun it’s been to All ticket sales functions, sponsorship and watch Buster Posey develop and grow into a clear media sales, promotions, special events, ballpark leader in the clubhouse, not just in how he plays entertainment, advertising and the Giants Dugout but also how he acts. Talking about how Manager Store retail operations fall under Alioto’s purview. operates, Alioto said, “He’s kind of “In marketing, we can control everything but how quiet in meetings, but then he’ll walk out and say, good the team is.” ‘Listen up,’ and everything stops. The guys love During the Q&A with KNBR’s Brian playing for him.” Murphy, Alioto explained how the business side can only take the team so far. He also mentioned “A short off season is ok with us. We don’t mind the Giants organization is proud of making not taking a vacation in October.” — Mario Alioto long-term deals with many of their players who enjoy being a part of this community. A certain ‘Panda’ was mentioned, but we “We are $100 million behind the [Los won’t cover that here as the Giants know he will Angeles] Dodgers’ payroll. You can have a huge always be a part of their history and wish him well payroll, but we have these [the three trophies] in on the East Coast. 

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