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Harris Buzz Report buzz report #58 December 2015 fieldwork contact steve evans technology & entertainment [email protected] our contact details Steve Evans – entertainment about us [email protected] 07849 172 341 Lee Langford – technology & telecoms we are a full service research agency [email protected] 07966 339 606 specialising in technology, telecoms, Martin Bradley – media & entertainment media, entertainment and the modern [email protected] 07748 541186 consumer Stephen Timms – technology [email protected] 07989 387 139 we offer a full range of services for Denholm Scotford – business development including: [email protected] 07989 388 164 concept testing www.harrisinteractive.co.uk product/service launching, including pack testing new product development product/service configuration communications testing and tracking brand equity / extension / tracking satisfaction, loyalty & stakeholder relationships segmentation market sizing / share / opportunities youth and kids research employee research global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities if you like Buzz, you may like... SocialLife is Harris Interactive’s survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and We spend a huge amount of our working Harris Interactive online communities Twitter to relative newcomers like Vine and and leisure time looking at screens. facilitate an ongoing conversation with Snapchat among a large, representative sample your customers, putting them at the Harris PixelLife is an ambitious research heart of everything you do. of online UK consumers. study that attempts to look at every Additionally, we investigate topical social media major type of screen and every major Award winning full-service research issues and measure how effectively some of the type of usage in the UK today, everything design and category expertise meets nation’s best loved brands are leveraging social from shopping to online dating to best-in-class community platform media to engage with consumers. streaming films. technology. Click here for more details and contact us to find out how your The findings are based on a nationally With real-time reporting and global business can benefit from SocialLife: representative survey of 3,000 respondent access panels – all under [email protected] lee langford respondents aged 16-64. one roof. +44 (0)7966 339 606 Click here for more details and contact us to find out Contact us to find out more more about Harris PixelLife [email protected] pete cooke [email protected] steve evans +44 (0)7989 387 093 +44 (0)7849 172 341 3 in this report, we look at: what is “Buzz”? EU propose that video services like Netflix be available to Brits on holiday abroad each month, we find out the Louisa Johnson wins 2015 X Factor Final “buzz” of a dozen or so recent or 2015 I'm a Celebrity...Get Me Out of Here! Final upcoming releases/products for BBC series Luther two-part special technology, telecoms, media and Microsoft launch Cortana voice-assistant for iPhone and Android entertainment Football Manager 2016 video game we find out 3 key buzz metrics Just Cause 3 video game per news item/release/product: Star Wars Battlefront video game Tom Clancy's Rainbow Six Siege video game 1. level of awareness & 1 familiarity Bloodborne: The Old Hunters video game expansion Classic PS2 games released for PlayStation 4 2.2 degree to which it generates Konami release a free version of its PES 2016 football game discussion among peers The Hunger Games: Mockingjay Part 2 movie 3. degree of excitement it 3 generates . robust quantitative method . conducted via the Harris PollTM Online Omnibus The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional . 2,052 respondents, fieldwork 14-18 December 2015 purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners. data weighted to be representative of GB national demographics aged 16-64 4 metric 1 of 3 awareness buzz how we asked the question please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each… extremely familiar very familiar somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched awareness buzz extremely very somewhat know name never familiar familiar familiar only heard of 2015 I'm a Celebrity...Get Me Out of Here! Final 27% 15% 20% 25% 13% December’s awareness The Hunger Games: Mockingjay Part 2 movie 17% 16% 23% 26% 18% buzz is topped by the I’m a Celebrity final on ITV. Louisa Johnson wins 2015 X Factor Final 19% 14% 15% 19% 34% The Hunger Games sequel and BBC series Luther two-part special 10% 12% 22% 26% 30% Louisa Johnson winning the Star Wars Battlefront video game 10% 11% 18% 20% 41% 2015 X Factor final follow and MS launch Cortana for iPhone and Android 8% 10% 20% 22% 41% are closely matched for familiarity. Football Manager 2016 video game 7% 10% 16% 23% 43% The BBC’s new Luther two-part Classic PS2 games released for PlayStation 4 7% 9% 17% 17% 50% special also ranks high on the Just Cause 3 video game 8% 7% 11% 12% 62% awareness list this month. EU propose video services available to Brits abroad 5% 8% 13% 13% 61% Of the games measured in Tom Clancy's Rainbow Six Siege video game 7% 7% 11% 14% 61% December, EA’s Star Wars Battlefront achieves the highest Konami release free version of PES 2016 football 5% 6% 9% 11% 70% level of awareness. Bloodborne: The Old Hunters expansion 4% 6% 8% 10% 72% base: all GB 16-64 (2,052) © Harris Interactive Harris © 6 awareness buzz top 200 all time list 2015 UK Election 90 Free TV licences>75s 66 The Inbetweeners 57 PS & Xbox Live disrupt 50 London 2012 opening 89 The Hobbit movie 66 Big Brother re-launch 57 iPhone secretly tracking 50 Phone hacking 89 Oscars 2013 65 Murdoch’s BSkyB bid 57 Theory of Everything 49 Jimmy Savile scandal 88 Dawn Planet Apes 64 Dr Who Series 9 57 Apple Watch 49 Michael Jackson’s doc 88 Comic Relief 2013 64 Mockingjay Part 2 56 Facebook plan to float 49 J.Clarkson suspended 86 Peter Capaldi Dr. Who 64 Terminator: Genisys 56 TV Licence non pay 49 HMV administration 86 Murdoch not fit person 64 JK Rowling reveal 56 Abbey Clancy Strictly 49 Olympic torch relay 86 DAB Radio 64 Lincoln movie 56 iPad Mini 49 Murray loss Wimbledon 83 Freeview HD 64 4G UK 56 Netflix in UK 49 Oscars 2012 83 I'm a Celebrity Final15 63 Amazing Spider-Man 56 U2 release free album 49 Steve Jobs dies 82 Google brand change 63 Sites go offline SOPA 56 Avengers: AoU 48 Final Harry Potter 82 2015 BAFTA Awards 63 Facebook new design 56 BBC Two 50 yrs 48 eBay hack 81 Dr Who 50th Anniv’y 63 iPad 2 released 56 BBC mumble complaints 48 Alex Ferguson retires 81 New series of Dr Who 63 Amazon P offline 55 The Wolf of Wall Street 48 EURO 2012 81 3D TV sets 63 iPlayer 30 days 55 X-Factor Sam Bailey #1 48 Stars at jubilee concert 81 James Bond: Spectre 62 Chris Moyles leaves 55 Louis Smith wins SCD 48 London 2012 tickets 81 Oscars 2015 62 Goal-line technology 55 Hillsborough song 48 2014 Glasgow Games 80 Doctor Who series 8 62 The New iPad 55 Viva Forever' musical 48 Blockbuster admin’n 80 Brits 2013 62 iPhone 4S 55 X Factor 15 Louisa 47 Baftas 2012 80 Gov’t email spying 62 Rogue Nation movie 54 American Sniper movie 47 Brits 2012 80 BBC1 Apprentice S11 61 Mad Max: FR 54 The Expendables 3 47 2014 FIFA Brazil 79 Paddington movie 61 Grand Theft Auto V 54 PlayStation 4 launched 47 Murdoch questions 77 Entwistle resigns 61 Man of Steel movie 54 Twilight: Part 2 movie 47 Skyfall movie 76 Clarkson/Amazon 60 Star Wars/Disney deal 54 BT Vision 47 Jimmy Carr tax 76 Les Misérables movie 60 Facebook “Timeline” 54 FIFA 16 46 Facebook shares 76 BBC Three dropped 60 Microsoft buy Skype 54 Noah movie 46 Britain’s Got Talent 74 iPhone 5 released 60 Facebook WhatsApp 53 Xbox One launched 46 BlackBerry outage 74 Dark Knight Rises 60 The Wolverine movie 53 The Hobbit 2 movie 46 PS3 accounts hacked 74 Fifty Shades of Grey 60 Steve Jobs resigns 53 Rock of Ages movie 46 Golden Globes 2012 74 Game chain bust 60 Nintendo 3DS 53 Star Wars films on BD 46 Jurassic World 73 Children in Need gig 60 Life of Pi movie 53 Firefox 4 launched 46 Justin Bieber arrested 73 Sherlock S03 on BBC1 59 Godzilla movie 53 iPad 46 Prince Harry naked 72 Pornography filters 59 Muppets Most Wanted 52 Poldark series 45 Bake Off new series 71 The Great Gatsby movie 59 England lose Ashes 0-5 52 Spectre is Bond title 45 Eurovision 2015 71 Windows 8 launched 59 Mrs Brown’s Boys 52 Hercules movie 45 Wiggins wins BBC Sport 70 Bourne Legacy movie 59 Fast & Furious 6 movie 52 The Sweeney movie 45 The Voice UK launched 70 iPhone 6 and 6 Plus 58 Prometheus movie 52 BBC Luther 2-parter 44 Minions movie 69 The Inbetweeners 2 58 James Arthur X Factor 52 Magic Mike XXL 44 S.Blatter resigns 69 #nomakeupselfie 58 Despicable Me 2 52 Carphone/Dixon merge
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