The future of creativit and design

October29 Mobility: The Road Ahead Fashion in a Digital Age / Klaus Busse: Head of EMEA Fiat / Adrian Cheng: Founder, K11 (video) Chrysler Automobiles Design Sara Ferrero: CEO, Valextra Director, Senseable Carlo Ratti: Caroline Issa: CEO and Fashion Director, Tank City Lab, MIT, Boston Vittorio Radice: Vice-Chairman, Rinascente Philipp Rode: Executive Director, Nadja Swarovski: Executive LSE Cities Welcome speech Board Member, Swarovski Hong Zhou: President, Huawei European / Andrea Illy Moderator: Chairman, Altagamma and Russian Research Institutes Tony Chambers Moderator: Johanna Agerman Ross

Why Design Matters Lunch break / Deyan Sudjic Design Focus: Future Curator, NEXT DESIGN PERSPECTIVES 2019 within Fu(rni)ture Director, Design Museum, London / Claudia D'Arpizio: Partner, Introduction by the moderators Bain & Company Food and Hospitality: / Johanna Agerman Ross You are where you eat Founder, DISEGNO and Curator, / Ilse Crawford: Designer, Academic Victoria & Albert Museum, and Creative Director London Design: how we will Tom Dixon: Designer and / Tony Chambers work and live Creative Director Creative Director, / David Chipperfield: Architect Piero Lissoni: Architect and Designer Design Consultant and Editor Davide Oldani: Chef, D’O Roberto Cingolani: Chief Technology Moderator: and Innovation O cer, Leonardo Tony Chambers Marcus Engman: CEO and Creative The Key Trends for Director, Skewed Creative Industries Patricia Urquiola: Architect and Designer / Lisa White: Director of Lifestyle Final remarks & Interiors and Future Innovations, Moderator: Johanna Agerman Ross WGSN Altagamma has conceived this event to give makers, thinkers and doers the opportunity to come together, share their vision and oer new insights on the present and future of creativity and design.

We believe this is the way forward if we want to compete in a global arena. More and more our success depends on our ability to think and plan for the future.

Design is the creative energ that As an innovative rocess, turns ideas into fashion, furniture, design is a leap into the food, yachts, cars, homes, jewels, future: a new “Perspective” video projects

Our final common Design is a precious Ecosystem where goal is to Envision a aesthetics, social acumen and abilit Better World to make things come together

Fresh Perspectives and Cross Slow down, listen, be aware: let’s Fertilization open new doors, move out of our comfort zones we are here to be open

Embracing Change fuels the future Milan is an amazing and lights up the resent crossroads for sharing new ideas

Thinking Global and Glocal A sustainable future starts will be the wa to go with new cultural frameworks Andrea Klaus Ill Busse Chairman, Head Altagamma of EMEA, FCA Design

Leading Altagamma since 2013, Andrea Klaus was appointed Head of Design Illy is also the Chairman of illycaè. He is for FCA's European brands in 2015. a passionate supporter of the stakeholder Prior to this, he spent 10 years in the company business model, and firmly US as Head of Interior Design for advocates for corporate responsibility Chrysler, Dodge, Jeep and RAM. Deyan Sudjic, as means to improve society. Under his He received the Automotive News Curator leadership, the Altagamma Foundation All Star Award for Design and Industry

Director, was o cially recognized as an ambassador Innovator of the Year Award. Design Museum, of the Italian lifestyle in the world. London

Deyan Sudjic is Director of the Design Adrian David Museum in London. His career has spanned Cheng Chipperfield journalism, teaching and writing. Formerly Founder, Architect K11 director of Glasgow UK City of Architecture and of the Venice Architecture Biennale, Editor of Domus Magazine and Founding Editor of Blueprint Magazine. Adrian Cheng established the K11 brand He established David Chipperfield in 2008 to reshape the conventional retail Architects in 1985. He is a member experience by blending art and culture of the Royal Institute of British Architects with commerce. His latest flagship project and an honorary fellow of both the K11 Musea opened in ’s mega American Institute of Architects and the waterfront district Victoria Dockside. Bund Deutscher Architekten. Among the many recognitions, in 2011 he received the RIBA Royal Gold Medal for Architecture. Roberto Ilse Marcus Sara Cingolani Crawford Engman Ferrero Chief Technology Designer, Academic CEO CEO, and Innovation & Creative Valextra O cer, Leonardo and Creative Director Director, Skewed

Scientific Director of the Istituto Italiano Formerly founding editor of Elle As Head of Design of IKEA he spearheaded With more than 20 years of experience di Tecnologia for the last 14 years, on Decoration UK, with more than thirty the change for a more collaborative and in luxury and fashion, since 2015 September 1st 2019 was appointed years at the forefront of the international transparent way of working with design. Sara Ferrero is CEO of Valextra, as Chief Technology and Innovation O cer design world, Ilse brought her philosophy From 2018 he runs the creative collective a Milanese luxury leather goods brand of Leonardo. Author and co-author of more to life with StudioIlse, with the mission Skewed Productions. In 2018 he was voted known for its architecture and design than 1000 papers on international journals, to put human needs and desires at the to be one of the top 50 Creative Leaders inspiration, Milanese legacy, best in class he holds about 100 patents. centre of all that she does. of the world. craftsmanship and its community-based creative approach.

Claudia Tom Caroline Piero D’Arpizio Dixon Issa Lissoni Partner, Bain Designer CEO and Architect & Company and Creative Fashion and Director Director, Designer Tank

Globally recognized expert in luxury, An internationally renowned British Caroline Issa is CEO and fashion He has headed Lissoni & Partners since she is a Partner at Bain & Company Designer and Creative Director director of London-based quarterly its inception in 1986 and is currently Milan o ce and the Global Head of the of eponymous brand Tom Dixon, title Tank and editor of online magazine Art Director of numerous design brands fashion&luxury vertical. She is the lead his works are included in permanent Because. In 2004, she founded Tank such as Bo , De Padova, Living Divani, author of the Altagamma Worldwide Luxury collections at the world’s most Form, a creative agency developing Porro and Sanlorenzo. He has won the Market Monitor, developed with Altagamma, prestigious museums, including marketing, social media and white Good Design Award, the Red Dot Award one of the most cited sources of market the V&A and the MoMA. label content strategies for luxury and the Compasso d'Oro ADI and is also information in the luxury industry. fashion and retail clients. Honorary Member of Altagamma. Davide Vittorio Nadja Patricia Oldani Radice Swarovski Urquiola

Chef, D’O Vice-Chairman, Executive Founder, Patricia Rinascente Board Member, Urquiola Studio, Swarovski Art Director, Cassina

Among the greatest Italian Chefs With a long and successful experience Nadja leads the brand strategy and Architect, designer and since 2001 of Italian cuisine, creator of cucina POP, in the retail business, in 2005 he moved sustainability initiatives of the family founder of Patricia Urquiola Studio. Davide Oldani opened his restaurant D'O, to Rinascente as CEO. Since 2012 he has business, which turns over €3.5 billion Graduated at Politecnico di Milano in 2003, in his hometown near Milan. been Vice-Chairman of Rinascente, since a year. In 2007 she founded Atelier with Achille Castiglioni, she worked He created Design Brands according 2013 Board Member of Illum, since 2015 Swarovski and in 2013 established the with Maddalena De Padova and to his POP philosophy. Managing Director of Kadewe Holdings. Swarovski Foundation. She was made Vico Magistretti. She is Art Director a Chevalier de l’Ordre des Arts et des for Cassina since 2015. Lettres in 2016.

Carlo Philipp Lisa Hong Ratti Rode White Zhou Director, Executive Director of Lifestyle President, Senseable Director, & Interiors and Future Huawei European City Lab, LSE Cities Innovations, WGSN and Russian MIT, Boston Research Institutes

A leading voice in the debate on new As researcher, consultant and advisor A trend forecaster and future thinker In 15 years of outstanding work as President technologies’ impact on urban life, Philipp Rode has been directing with over 25 years of experience, of Huawei Research Center and Carlo Ratti teaches at MIT, where he interdisciplinary projects comprising Lisa White is an expert in design and vice President of Wireless Product Line, directs the Senseable City Laboratory, urban governance, transport, city lifestyle trends. Most recently she was Hong Zhou contributed to the development and is a founding partner of Carlo Ratti planning and urban design at the the head curator and creative director of breakthrough technologies that enabled Associati. LSE since 2003. of the 2019 International Design Biennale great progress in ICT. He is now responsible in Saint Etienne, France. for Huawei general research activities in Europe and Russia. Since 1992, Altagamma gathers the best High-End Italian Cultural and Creative Companies that promote Italian Excellence, Uniqueness and Lifestyle.

Altagamma is unique for its cross-sectorial approach, as its members operate in multiple fields among which fashion, design, jewellery, food&beverage, hospitality, automotive, yachting and wellness.

The mission of Altagamma is to increase the competitiveness of the high-end industry, contributing to ’s economic growth. Its vision, as an ambassador to the world of the Italian lifestyle, is to be a creative and cultural ecosystem that is the most important accelerator of products. Johanna Founder, DISEGNO and Curator, Victoria & Albert Museum, Agerman London Ross Members

Curator and design historian, she founded the quarterly design Acqua di Parma, Agnona, Agrimontana, Alberta Giorgetti, , Herno, Hotel de Russie, Ferretti, Alessi, Alfa Romeo, Alias, Allegrini, Hotel Principe di Savoia, illycaè, , journal Disegno in 2011 and became a curator of twentieth Amico&Co., Arcadia Yachts, Artemide, Aurora, Kartell, Kiton, L’Albereta, L’Andana, century and contemporary design at the Victoria & Albert B&B Italia, Baglietto, Baratti&Milano, Bauer Hotel, Lamborghini, Living Divani, Livio Felluga, Museum in London in 2016. Bellavista, Bellevue Syrene, Belmond Hotel , Lungarno Collection, Manifatture Splendido, Benetti, Bisazza, Bo , Bottega Sigaro Toscano, Maserati, Masi, Masseria Veneta, , Brunello Cucinelli, Buccellati, San Domenico, Mastrojanni, , Bvlgari, Bvlgari Hotel Milano, Ca’ del Bosco, Missoni, Moncler, Moleskine, Moroso, Calvisius Caviar, Campari, Cantiere delle Marche, Nonino, Ornellaia, Pagani Automobili, Cantieri Navali del Mediterraneo, Capri Palace, Perini Navi, Piacenza Cashmere, Poltrona Frau, Chantecler, Corneliani, Cristallo Resort & Spa, Pomellato, Porro, Prada, René Caovilla, Riva, Dainese, Danese, Davide Groppi, Davines, Riva 1920, S.Pellegrino, Salvatore Ferragamo, Domori, Driade, Ducati, Emilio Pucci, San Maurizio 1619, Segnana, Sergio Rossi, Skira, Ton Creative Director, Ermenegildo , Etro, Fantini, Fedeli, Fendi, Stone Island, Technogym, Tenuta Luce, Tod’s, Design Consultant Ferrari, Ferrari Trento, Feudi di San Valcucine, Valentino, Verdura Resort, Versace, Chambers and Editor Gregorio, FontanaArte, Frescobaldi, Vhernier, Villa d’Este, Zanotta.

Founder of studio TC & Friends and Co-Chair of Brainstorm Design, Partners Fortune magazine’s annual conference held in Singapore. Formerly Accenture, Bain&Company, BonelliErede, Borsa McKinsey&Company, Pirelli, Rinascente, SDA Tony served as Brand & Content Director, Editor-in-Chief and Creative Italiana, Boston Consulting Group, Contactlab, Bocconi, Simest, Società Italiana Brevetti, Director of Wallpaper* magazine, for which he still contributes. Edelman, EY, Fiera Milano, Forter, Global Blue, Tamburi Investment Partners, Value Retail, J.P. Morgan, Key2People, McArthurGlen, Yoox Net-à-Porter Group KEY PARTNERS GOLDEN SPONSORS

Key partners Golden Sponsors

ITA - Italian Trade Agency is the Governmental Ca’ del Bosco, a pioneering vintner and agency that supports the business development winemaker since the early ’70s, is one of of Italian companies abroad and promotes the today’s leading producers of Franciacorta attraction of foreign investment in Italy. With wines. A standing reached thanks to a modern organization and a worldwide network enthusiasm, passion, experimentation of o ces, ITA provides information, assistance, and hard work, which transformed a cottage consulting and training to small and medium surrounded by chestnut woods into one Silver sponsors sized businesses. Using the latest multi-channel of the most modern and advanced wineries. promotion and communication tools, it aims At Ca’ del Bosco, a single objective determines to spread the excellence of Made in Italy and defines production, from selection in the in the world. vineyard to bottling. Quality of the highest level, better known as excellence.

Fiera Milano is the leading exhibition Group Founded in 1987, Huawei is a leading global Media Partners in Italy and one of the top in the world. provider of information and communications Expertise, excellence in professional exhibitions technology infrastructure and smart devices. and services and cutting edge facilities, as well It is committed to bringing the latest as its success in the foremost international technological advances to every person for conference management, all make Fiera Milano a fully connected, intelligent world. It operates the ideal partner for promotion, development in more than 170 countries, serving more than and internationalization in particularly for SMEs. one third of the world’s population. Fourteen Fiera Milano helps companies expand expressly R&D centers have been set up around the world, as well as Aesthetic and Design Creative and Design Patronage Special Thanks their untapped potential by helping them Direction connect to the world; communicate most Research Centers, to continuously improve eectively with reference markets; nurture our Customer Experience. human capital through continual professional training; share knowledge at high profile conferences.

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