(OTCMKTS:OTTV) - Outlook & Analysis - August 4Th, 2016

SmallCap Network Www.smallcapnetwork.com Viva Entertainment Group, Inc. (OTCMKTS:OTTV) - Outlook & Analysis - August 4th, 2016

About Viva Entertainment Group, Inc.

Viva Entertainment Group, Inc. (OTCMKTS:OTTV) is global entertainment and technology com- Viva Entertainment at a Glance pany connecting content owners and video distributors to deliver premium content on any Symbol: OTTV smart device with a screen. Viva has developed an OTT ("over the top") system through which Last Trade: $0.095 52-Week Range: $0.20 - $0.58 television services are delivered using the Internet protocol suite over a network such as the Avg. Daily Volume: 3,470 Internet, instead of being delivered through traditional terrestrial, satellite signal and cable Outstanding Shares 125.75 million television formats. Float: 72.6 million

Opportunity Overview

Internet Protocol Television (IPTV/OTT) is a system through which And they should be threatened. While Netflix may have main- television services are delivered using the Internet protocol suite streamed the premise of the internet and a computer or tablet as an over a network such as the Internet instead of being delivered alternative to television, many other notable companies have since through traditional terrestrial, satellite signal, and cable television brought serious contenders to the market that compete head-to-head formats. with network broadcasts... Hulu is playing some television programs the day after they are on IPTV services may be classified into three main Rising adoption of device- network TV. Verizon's Go90 mobile OTT service, groups: 1) Live television, with or without inter- based computing is pushing though not a success by any standard yet, its activity related to the current TV show; 2) Time- very presence is an indication that there are no shifted television: catch-up TV (replays a TV over the top (OTT) market, barriers to entry in the cable television- show that was broadcast hours or days ago), globally. Over the Top market alternative, OTT market. Indeed, even Apple start over TV (replays the current TV show from is estimated to grow from USD attempted (and may attempt again) to create an its beginning); 3) Video On Demand (VOD): alternative to cable television services that in- browse a catalog of videos, not related to TV 28.04 billion in 2015 to USD cluded key network broadcasts. In the mean- programming. 62.03 billion by 2020, at an es- time, Sony has begun offering Vue, which in its Over-the-top (OTT) video viewing services such timated CAGR of 17.2%. bundle includes some major network program- as Netflix, Amazon Prime, and CBS All Access ming. have been gaining traction for years now, but only since 2014 have Rising adoption of device-based computing is pushing over the top most cable companies and most networks along with studios begun (OTT) market, globally. Over the Top market is estimated to grow from to take the internet distribution pipeline seriously, both as a threat USD 28.04 billion in 2015 to USD 62.03 billion by 2020, at an esti- and an opportunity.

Viva Entertainment Product

Viva provides subscribers access to the content they want any- and VOD) and other value added services, no matter the type of net- where, anytime. With a WiFi connection customers can watch Live work, managed or unmanaged, or the number of subscribers. TV from around the world... TV shows, as well as movies on demand, A content delivery network (CDN) is an interconnected system of com- Tele-video conference and many other interactive features. puters on the Internet that provides Web content rapidly to numerous Independent and Major film studios, television networks, Telecoms, users by duplicating the content on multiple servers and directing the Cable Companies, and emerging ISPS partner with Viva for en- content to users based on proximity. CDNs are used by Internet Ser- hanced capabilities in multi platform video distribution. The only vice Providers (ISPs) to deliver static or dynamic Web pages but the true end-to-end provider of premium content technology services, technology is especially well suited to streaming audio, video, and VIVA looks to license and deliver to traditional and OTT video dis- Internet Television ( IPTV ) programming Over-The-Top (OTT) content tributors across the world. without a multiple system operator being involved in the control or distribution of the content itself. Consumers can access OTT content Viva's product offering provides the components and systems to through internet-connected devices such as PCs, laptops, tablets, build up a CDN (content delivery network), and along with Viva Mid- smartphones including iPhones and Droid phones, set-top boxes, dleware - the heart of the system - allows the provision of IPTV (live Smart TVs and gaming consoles. (cont.) Page 2 Viva Entertainment Group, Inc. (OTCMKTS:OTTV) -

Viva Entertainment Product (cont.)

Viva Middleware flavors to satisfy user's needs and lifestyle: program recording, Time- shifting, Pause Live TV and Instant TV recording. Viva is an Interactive TV Middleware, a multi service delivery platform (MSDP), providing converged and interactive IPTV services for Viva also offers an upgraded Video On Demand service. All video con- the ISP, Telco, Cable and Campus/Hospitality market. tent can be secured through parental control features. Unauthorized distribution of copyrighted material is prevented with reliable video The Viva platform enables end users to enjoy rich multimedia ser- encryption systems. vices any time - any place. Services can be delivered over IP, DVB- C/T/S or 3G/4G access networks using several different devices in Viva can also function as an interactive hotel application, a building managed network or Over The Top, via open Internet. In addition, block of the complete hospitality or campus solution. The user is able Viva's innovative approach enables third parties to develop attrac- to order hotel services on the TV set from their room. A promotional tive first or second screen applications on different devices like PC, module is also available, which allows the hotel to advertise its com- mobile phones, tablets, Smart TV sets or various STB (set-top box) plementary services in hotel rooms. The Viva Platform is integrated devices. with the PMS system to support hotel services and processes. The Viva platform comprises of several components: Advantage to Service Providers

 Core application component divided in the server and the With a completely open platform, Viva supports many different inter- client part (STB) faces, in order to allow partners and or service providers to extend the features by themselves.  Web portal module for service and content access from a PC With the centralized Viva platform, service providers can decrease operating costs and significantly increase the number of potential  User statistics module (optional) to provide statistics about customers over xDSL, FTTx, 3G/4G, DVB-x, or open internet networks. usage and content preferences. With the support of different technologies, IPTV service can be offered over managed or unmanaged networks. Service providers are A Competitive Product/Service no longer tied to accessing only the network under its control. Viva Middleware is offered as a standalone solution, as the most Services can be offered to any end-user with an internet connection important building block for the complete end to end IPTV solution, and the Viva Plat-form transcends national borders. Several different whether in the multicast, DVB or Over the Top environment. approaches are available for ser-vice providers using Viva Over-The- Top technology. The Viva platform represents the heart of the IPTV ecosystem, enabling service With Viva multi-screen support, service providers to accomplish attractive visual providers can offer IPTV service to users and functional differentiation of their any-time, anywhere. End-users can enjoy IPTV service. Agile development allows a rich set of features on STB devices, service providers quick response to mobile phones, tablets, SmartTVs or PCs - competitive market conditions. Viva's ALL, with the same user experience. main competitive advantages are field Multi-screen features add value to exist- proven application platform, platform ing IPTV services. IPTV service thus be- openness and flexibility, unique bouquet comes mobile, traveling with end users, of IPTV converged multimedia services which increases the availability of the and customizable, responsive and service as well as end-user satisfaction. graphics-rich user interface. Pay as you IPTV service is available to end users any grow approach enables service provid- time, not only behind the TV set, which ers to start slowly and extend the sys- enables them to purchase VOD or Pay TV tem according to the actual growth of items anytime, anywhere, and increases the subscriber base. the Anticipated Return Per Unit (ARPU) for the service provider. The Viva platform comes with compre- hensive system management module, A multi-operator platform Service provid- which enables total control over opera- ers can increase revenue by offering the tional parameters and central customer, platform to other service providers as a device and service provisioning. Viva Virtual Service (VS). Several virtual opera- enables the service provider to manage its video, audio and infor- tors can be connected to the platform. The system enables them to mation assets and to offer these assets within reliable and compel- provide completely customized and differentiated IPTV services, with ling platform. It offers a rich information support for Live TV service a different look and feel, different services, different pricing, and with customizable channel list and e-program guide in various separated subscriber management while still on the same physical shapes. TV channel recording functionality is available in various platform. The virtual operators approach can be used for service providers or for connecting several hospitality solutions. Page 3 Viva Entertainment Group, Inc. (OTCMKTS:OTTV) -

OTTV Outlook and Analysis

Not unlike so many Timing is also ideal for newcomers to this trade. While the Viva plat- other technologies, form isn't brand new, it is newly in the hands of a company willing consumers may have and able to take it to its full monetization potential. been ready for full-on The acquiring company, Black River Petroleum, bought Viva Entertain- OTT, but OTT wasn't ment Group from EMS Find in April of this year... a reverse merger to ready for consumers. facilitate fund-raising necessary to get the Viva revenue ball rolling. Viva Entertainment CEO Johnny Falcones, former CEO of EMS, continued on as CEO, as Group changes that, providing telcos and service providers with a his vision and familiarity with the platform make him an integral piece tool and platform that makes such a service highly marketable to of Viva's inception as a revenue-bearing product. [This is the same consumers. Johnny Falcones that was a record producer for several big names in Perhaps the most compelling aspect of VIVA as an investment op- the music industry. If he does for OTT what he did as a music label, portunity is that so few people have heard of it yet, meanings it's not VIVA shareholders have a lot to look forward to.] Regardless, the tech- a crowded trade and can be purchased at an attractive price. At the nology has only been "worked" for a few months now, and its high- stock's current price of $0.07 per share, the company sports a mar- growth phase -- its inception -- is still ahead of it, as is its publicity ket cap of only $8.8 million, ready to take penetrate a market worth effort. Once those fall into place, shares could heat up with little or no more than $60 billion within four years. Even a small sliver of that warning. market would be a relative windfall for Viva Entertainment Group. Small cap speculators willing to take a risk and be patient may want to consider an appropriate-sized stake in OTTV.

Viva Entertainment Group Management

Johnny Falcones, Founder Chairman and CEO Viva Entertainment perienced leader in media and content negotiation, has thorough Group knowledge of pay television, its content and advertising in the South American countries of Argentina, Uruguay, Paraguay and Chile. He Johnny Falcones is an industry veteran with the strategic vision, the began working on IPTV in 1998 and currently helping to perfect OTT drive, and connections to advance Viva's platform in the TV industry. projects for multiple European and South American countries. He is a His extensive experience in the entertainment industry has guided savvy tech that brings many years of network licensing experience to the careers of Marc Anthony, Celia Cruz, Tito Puente and Soleil J, VES. Mr. Gomez has a degree in Engineering from the University of India, Ivy Queen & Jose Alberto "El Canario." He developed a suc- Buenos Aires and a degree in Advertising and Communications from cessful record label with Universal Music and Video Distribution, the University of Salvador. turning it into a multi-million dollar label. John J Sepulveda Latin America President, Viva Entertainment Group Two decades ago, Falcones was just a Puerto Rican born, cool kid from Brooklyn, who moonlighted as a DJ while attending LaGuardia John Sepulveda Joined Viva Entertainment Group 2013. A leader in College in New York .2 turntables & a keen ear, Falcones quickly the show business and entertainment industry. He has been a direc- became the musical authority of NY's Latin House music scene of tor, producer and promoter of the most important shows and con- 90's. It was one faithful night at Palladium nightclub, where he had certs in the United States and South America during the last three a chance encounter with legendary music impresario Ralph decades. He is an expert in developing alliances and successful asso- Mercado, who recruited him to RMM Records. Together they global- ciation process with key industry individuals, promoters, service pro- ized the Latin record industry, converting starry-eyed local vocalist viders and private enterprise, deep knowledge of massive marketing Marc Anthony & India from buzz act, to icons. Within months, the within the Hispanic market. A successful and knowledgeable market young up and coming Falcones was globe-trotting with Superstars, leader in the show business industry, able to negotiate and contract Celia Cruz & Tito Puente. Under Falcones' management, these stars artists, visa permits, ticket sales structure and strategies, event logis- collected a bevy of international awards & were immortalized via tics and production, digital and traditional media planning and man- 'Hollywood Walk of Fame' slots. Falcones co-exec. produced the agement. John is also responsible for the developing and execution White House's 24th Annual Hispanic Heritage Awards in Sep. 2010, of the most important and high profile latino concerts in the United which featured a luminaries such Alejandro Sanz, Juan Luis Guer- States in such venues as: Yankee Stadium, Citi Field Stadium, Madi- rera & Don Francisco. son Square Garden Arena, Radio City, Prudential Arena, Nassau Coli- seum. Alberto Gomez President/Co-Founder, Viva Entertainment Group Anthony Hernandez, Director, Viva Entertainment Group Mr. Gomez brings over 25 years of technical experience. He has proven success in marketing, advertising and engineering. Through Mr. Hernandez is a seasoned executive with a specialized emphasis the years he has focused on the integral development of production, in Spanish Language efforts. Currently serves as CEO for Oi2, which content and segments for television. He developed multiple radio he Co-founded and built into the largest Spanish language radio net- stations and systems for Radio Atlantica in Argentina. He is an ex- work in the U.S. Oi2's current footprint spans throughout the (cont.) Page 4 Viva Entertainment Group, Inc. (OTCMKTS:OTTV) -

Viva Entertainment Group Management (cont.) digital space and across territorial broadcast and digital media pres- satellite radio to all of Europe, Asia, Africa, and Australia. Under his ence in 33 countries via a network of 1,700+ radio station affilia- management some of the most popular personality driven Hispanic tions and digital distribution on mobile and satellite media platforms radio shows and branded Spanish language content have become including iHeart Radio, TuneIn, SiriusXM Satellite Radio and more. globally syndicated. He is responsible for repurposing several marquee general market brands into Spanish language formatted radio As a premium provider of content, Oi2 operates a slate of 24x7 brands and audio formats. audio streams with a diverse menu of music, news, sports, and entertainment genres. Plus over 100+ daily marquee branded content Hector Marcano, Director, Viva Entertainment Group features, talk and specialty shows. Some of the Oi2 menu of brands Mr. Marcano currently serves as Vice President of Hispanic Opera- include CNN en Espanol; FOX Deportes; AP News en Espanol; ESPN tions, for iHeartMedia. Mr. Marcano has more than 30 years of ex- Deportes Radio; ALMA Exitos Positivos. perience in the media industry and as Vice President of Hispanic Mr. Hernandez was a previous Hispanic media voice to Congres- Operations, Marcano works with iHeartMedia's Hispanic radio sta- sional Hispanic Caucus and FCC on advocacy for minority media tions, with a special focus in the Miami, Chicago, Orlando and Atlanta interests. He Co-founded Spanish Broadcasters Association to ad- markets. He has led the sales efforts with top prospects and devel- dress Hispanic issues as an advocate group before the FCC and ops custom strategies and campaigns that leverage the unique multi- other relevant organizations. Also serving as a member of the policy platform reach and power of iHeartMedia. Mr. Marcano is also re- committee for the Minority Media & Telecommunications Council sponsible for creating innovative advertising opportunities based on and as Co-Chair of the finance committee for the National Associa- iHeartMedia's unmatched national reach and local activation through tion of Multicultural Digital Entrepreneurs. its radio, digital and mobile assets, as well as its event capabilities, to provide Hispanic advertisers with targeted, effective, affordable and During his tenure in media related efforts he has been able to work- powerful ways to deliver their messages. in, develop, and manage various efforts in most communications disciplines: Broadcast & Satellite Television and Radio; Print; Online; With over a quarter of a billion monthly listeners in the U.S., iHeart- Mobile Media; Grass-roots/Event Marketing, and much more. Media has the largest reach of any radio or television outlet in Amer- Launched over 23 of the most popular radio content brands in na- ica. The company owns and operates 858 broadcast radio stations, tional Spanish radio (ie: EXA, NFL en Espanol, E! Entertainment en serving more than 150 markets throughout the U.S. Plus, iHeartRadio Espanol, Billboard Radio en Espanol, El Chulo y La Bola, etc.). - a free, industry-leading, digital music service - gives users instant access to more than 2,000 live radio stations and allows them to Mr. Hernandez is attributed with launching the first ever Hispanic create custom stations inspired by favorite artists or songs, anywhere formatted satellite radio channels on a global basis available by they are.

Report Prepared by James Brumley SmallCap Network Contributor For questions and inquiries, please contact SmallCap Network.

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