Salone del Mobile.Milano 2015: furnishing, lighting and workspace excellence

The 54 th edition of the Salone del Mobile will fling open its doors from Tuesday 14 th to Sunday 19 th April, at the Rho Fairgrounds. Quality and innovation, along with major collateral events and a comprehensive, wide range of goods are the ingredients that make the Salone such an unmissable event.

With over 222,2,,,000000000000 exhibitors, more than 200,000 mmm222 of exhibition space and thousands of products making their market debut, the Salone del Mobile is the acknowledged sectoral international benchmark event year after year, attracting more than 303030030 000,000,000 visitors from over 161616016 0 countriescountries. The Salone is open to operators each day from 9.309.309.30am9.30 amamam to 6.306.30pmpmpmpm, and also open to the general public on the Saturday and Sunday.

The Salone Internazionale del MobileMobile, split into three style categories: Classic, Modern andandand DesignDesign, the International Furnishing Accessories ExhibitionExhibition and SaloneSatelliteSaloneSatellite, will be flanked by the biennial Euroluce / InternatInternationalional Lighting Exhibition in PavilionsPavilions 999-9---1111 andandand 131313-13 ---15151515 and Workplace3.0/SaloneUfficioWorkplace3.0/SaloneUfficio,, dedicated to the workspace, in Pavilions 222222-22 --- 242424.24 ...

EuroluceEuroluce,, the exhibition devoted to excellence in the lightinlightingg world,world will showcase the very latest in outdoor, indoor, industrial, event/show, special use and hospital lighting solutions, lighting systems, light sources and illumination technology software and consulting. To mark the 2015 International Year of Light proclaimed by UNESCOUNESCO,UNESCO architect Attilio Stocchi has conceived “““FAVILLA. “FAVILLA. To eeveryveryveryvery light a voicevoice”””” for the city of Milan – an installation/event telling the story of and exploring the essence of light.

Workplace3.0 is an exhibition with an innovative concept, devoted to design and technology for planning the workspace in the round. Workplace3.0 will bring together the top proposals from the furnishing world for office, banks, insurance offices, post offices and other public spaces, seating for offices and public spaces, acoustics, flooring and coverings, lighting and office accessories as well as audio-video technologies and communication.

“““The“The WalkWalk””””, a huge installation on exhibit inside the Workplace3.0 Workplace3.0 pavilions, was conceived by internationally renowned Italian architect Michele De Lucchi as an area for showcasing ideas and design triggers for planning workspaces in their many different contemporary interpretations. New activities and working modes generate new workspaces and new design requisites for “inhabiting them”, with offices increasingly becoming a hub for social interface, meetings and living side by side.

Another event – IN ––– created by the architectural practice Four in the Morning to a design by architect Dario Curatolo , will feature 646464 Italian manufacturermanufacturers sss and a select group of designers, planners and architects, who will tackle the theme of products, design and planning. The firms involved will be presented innovatively through the medium of filmfilmfilm,film with the curator taking the audience through a virtual exploration of Italian know- how and uniqueness and the production processes behind each object. The film will become an installation, which in turn will become anan App used to explore five apartments – in Lecce, Milan, , and the Sienese hillside – done up in five completely different stylesstyles.

SaloneSatellite will be back in Pavilions 22 andandand 242424 – the same as Workplace3.0 – with free public entry from Cargo 55. Now in its 181818 ththth editionedition, the exhibition is dedicated to the theme “““Life“Life PlanetPlanet””””, dovetailing with that of : Feeding the Planet, Energy for Life. SaloneSatellite is an unrivalled meeting point for 700700700 young designers selected from all over the world, businessmen, architects, interior designers and the press. The exhibition showcases the work of designers under 35, and offers them a chance to be selected for the 666ththth annual edition of the SaloneSatellite Award for the 3 best prototypes on exhibit, relating to the product categories on show.

The Salone del Mobile can be followed on the social networks and through its website and the online magazine (www.salonemilano.it), its official Facebook and Twitter pages, a dedicated YouTube channel, Flickr gallery and profiles on LinkedIn and Pinterest. The official hashtags for the 2015 edition on Twitter @iSaloniofficial are: #iSaloni |#Euroluce | #Workplace | #SaloneUfficio | #SaloneSatellite

For the second year running, the Salone is renewing its ties with the Municipality of Milan, Councillor for Employment, Economic Development, UniversityUniversi ty and Research, Cristina TajaniTajani, and the city’s design schools, which led to the setting up of the Welcome Project at the 2014 edition. Salone del Mobile information points at various focal points around the city will be manned by 100 students, on hand to provide visitors with information on how to negotiate the city, on the tradetrade fair itself and the palimpsest of events in Milan organised by the DepartmentDepartment.

The Salone del Mobile is also one of the supporters of the exhibition “““LEONARDO“LEONARDO 14521452---- 15191519”””” – the greatest Leonardo da Vinci exhibition ever held in Italy – which will launch on 151515 ththth April 2015 at Milan’s Palazzo RealeReale, just after the Salone opens. Promoted by the Municipality of MilanMilan, the project was conceived and carried out within the framework of a partnership between Palazzo Reale and Skira going back over more than 15 years, and curated by Pietro C. Marani and Maria Teresa Fiorio – both prominent Renaissance art historians.

For the third year running, an agreement between the Salone del Mobile, Milan Fairgrounds and Milan’s transport agency ATMATMATM – means that visitors to the Salone will be able to acquire a combined ticketticket, valid for public transport on Milan’s urban network and for entry to the trade fair.

Trenitalia high-speed Frecciarossa, FrFrecciabiancaecciabianca and EuroCity trains will stop specially at Rho Fiera Expo Milano during the Salone. Frecciarossa and Frecciabianca will make three stops during both the morning and the afternoon, as well as two EuroCity train pairs to and from .

Thanks to an agreement with SkyTeam Global MeetingsMeetings, exhibitors, operators and journalists taking part in the Salone will be eligible for discounts of between 5% and 15% on flights, depending on flight class. Discounts are available on all international and intercontinental return flights to Milan, operated by SkyTeam member airlines between 9 th and 24 th April.

Negotiations are currently under way with Alitalia for discounted airfares on national flights to and from Milan during the Salone.

The Salone is also making the real-time Salone del Mobile.Milano 2015 App available for free download on iOS and Android devices, enabling people to plan their visits and orientate themselves at the fairgrounds.

Detailed information can be found on the website www.salonemilano.it

Milan, 10 th February 2015

Press info: Marva Griffin Wilshire