Litter Hotspots Program
Final Report
Maroondah City Council Organisation Name
‘My Mullum Mullum Creek’ Project Title
Project ID Number CYBHP19
Report prepared by Emily Russi, Project Assistant
Amount of Hotspots $14,353 Partnership funding received
Organisation own Cash: $0 In-kind: $5,927.50 contributions
Other contributions Cash: $0 In-kind: $0 received
TOTAL Project Value Cash: $14,353 In-kind: $5,927.50
1. Project Activities
The Mullum Mullum Creek flows for 22km through three municipalities towards the Yarra River. The Hotspot project location/s targeted ‘My Mullum Mullum Creek’ project targeted the stretch of the creek within Maroondah City Council (Include address, description &/or attach map if possible) between Suda Avenue, Ringwood, and its headwaters at Highland Avenue, Croydon. There were five key areas, or ‘litter hotspots’ along the creek which were monitored continuously throughout this project. These areas were chosen as locations for new bins to be installed as they were both easily accessible and visible locations for both recreational users and Council’s waste and garbage disposal service drivers.
The following locations were the designated litter hotspots. Please see Attachment 1 for the ‘Know your bins’ map of these locations.
Suda Avenue, Ringwood Glencairn Avenue, Ringwood Oban Road, Ringwood Kalinda Road, Ringwood Strathfield Parade, Croydon
Describe in point form the key project activities undertaken. Design and installation of Mullum Mullum Creek welcome sign at Suda Avenue, Ringwood
Design and publication of 1500 Mullum Mullum Creek DL pamphlets
Design and printing of 700 ‘Keep the Mullum Mullum Creek clean’ stickers for residential bins and giveaways
Installation of five new 240 litre garbage bins on the Mullum Mullum Creek trail
Design and installation of ‘Know Your Bins’ decal stickers on the five new bins and on the existing 120 litre bin at Douglass Maggs Reserve, Croydon
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‘My Mullum Mullum Creek’ project launched on Maroondah City Council’s website
Installation of eight surface enviro-non slip decals with platypus/dog-on-lead/pick-up dog waste messaging along the Mullum Mullum Creek trail
Production of interview video with the Mullum Mullum Creek Bushcare Group
Information stall at Croydon District Dog Obedience Club morning on 12 April 2015
Trader engagement at McAdam Square on Tuesday 14 April 2015 with a stormwater information pack
Information stall at McAdam Square on Thursday 16 April 2015
Brush-cutting clean up of seriously overgrown and inaccessible stretch of creek behind Maroondah Highway, Ringwood
Community bushwalk notice in Kalinda Primary School newsletter, published 23 April 2015
Community bushwalk notice in Mullum Primary School newsletter, published 30 April 2015
Distributed hardcopy and electronic bushwalk flyer to CRISP Indigenous Plant Nursery who has a member base of 400 people
135 packs delivered to residences backing onto the Mullum including cover letter about the project, colour brochure, invitation to the community bushwalk and a ‘Keep the Mullum Mullum Creek clean’ sticker. These were distributed across four areas of Maroondah: Suda Avenue & Junction Street Ringwood, Sonia Street Ringwood, Jeffrey Drive Ringwood and Strathfield Parade Croydon.
Social media updates about the ‘My Mullum Mullum Creek’ project on the Council’s Facebook
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page.
Mullum Mullum Creek bushwalk on Saturday 2 May with Mullum Mullum Creek Bushcare group, The Connies and CRISP Indigenous Plant Nursery followed by a barbecue
‘Baykeepers’ documentary and litter count at Mullum Primary School in collaboration with Port Phillip Eco Centre’s Hotspots Program Wednesday 6 May 2015
Stormwater pollution packs sent to automotive businesses along Maroondah Highway. These packs contained a cover letter introducing the project, a case study about preventing litter and stormwater pollution in the Mullum Mullum Creek, colour brochure, the 2003 EPA publication ‘Good Practice for Cleaner Production: Small and Medium Sized Enterprises’, a ‘Keep the Mullum Mullum Creek clean’ platypus sticker and the ‘Ways to prevent stormwater pollution from your business’ to-do list A4 magnet
Face-to-face trader engagement with automotive businesses on Maroondah Highway with information packs about stormwater and protecting the Mullum Mullum Creek
Design and printing of 40 generic Dog on lead/Pick up dog waste shared trail decals in enviro non-slip material for other sensitive catchment areas in the City of Maroondah
Increased after-hours patrols on the Mullum Mullum Creek to educate recreational users about responsible pet ownership laws
Information brochures distributed to organisers of the 2015 ‘Mullum Creek Festival’ for ongoing promotion and community awareness of the project Describe any additional activities undertaken Activities that were not included in the original project plan were undertaken when the opportunity not included in your project plan. arose to add extra value to the project.
When planning the stall at McAdam Square Shopping Centre, it came to the attention of the Local Laws department that there had been some significant waste management issues at the centre resulting in discharges from businesses going to storm water. Council’s Health department followed Final Hotspots Report - My Mullum Mullum Creek.DOCX 4
up with each trader and discussed how to change practices to prevent contaminated water entering the stormwater drain which washed into the Mullum. Following this, the Local Laws and Health engaged with the same traders about the ‘My Mullum Mullum Creek’ project to add extra meaning and reason for traders to continue doing the right thing. Traders were also provided with stormwater information kits containing the ‘Preventing stormwater pollution is easy’ poster produced by the State government, ‘Ways to prevent stormwater pollution from your business’ A4 magnet produced by various State government and inner city local Councils, ‘Preventing stormwater pollution from food businesses’ brochure produced by Melbourne Water, 2010, Mullum Mullum Creek project DL, ‘My Mullum Mullum Creek’ Community Bushwalk flyer and ‘Keep the Mullum Mullum Creek clean’ 120 mm platypus sticker. This engagement with food businesses was similar to that conducted with Car City businesses as per the original project plan.
Council engaged with Port Phillip Eco Centre to show the ‘Baykeepers’ documentary at the Mullum Primary School which is located near the creek, as messages about how litter from the Mullum Mullum Creek impacts the Port Phillip Bay are particularly relevant to students at this school. The documentary was shown to a class of Grade 6’s on Wednesday 6 May and a question and answer session was conducted with Fam Charko afterwards. This session also provided an opportunity to engage students in a short litter behaviour survey which was used as a tool to measure the effectiveness of the ‘My Mullum Mullum Creek’ project. The results of this survey are detailed on page 43 of this report.
It was suggested by the Communications and Marketing department that a video could be made with the Mullum Mullum Creek Bushcare Group as an online promotional tool for the project. It is planned that this video is to be shared on the Council webpage and on social media. Currently this video is still in the production stages and no hyperlink is yet available for this report.
Additional in-kind funds in the budget meant that there was a wider scope to develop additional materials/activities for use in the project.
Ten shared trail decals were developed with dog on lead/pick up dog waste and ‘Keep the Mullum Mullum Creek’ messaging. These were placed at eight strategic locations on the trail. This idea developed from the proposed stencilling activity with primary school students, which initially formed Final Hotspots Report - My Mullum Mullum Creek.DOCX 5
part of the original project plan. However there were perceived difficulties with this type of activity due to the logistics of using spray paint with children, and finding appropriate times for local schools to participate.
Adapting the ‘50 in my street’ campaign strategy Council had used in the past, it was proposed that stickers could be distributed to residents who live close to the Mullum Mullum Creek to place on their residential waste bins. 700 ‘Keep the Mullum Mullum Creek clean’ stickers with platypus logos were printed. The idea for the platypus logo was developed from another project within Council to give each waterway in Maroondah a logo. The platypus is found in the Mullum Mullum Creek and has been used on signage in the area in the past, therefore reusing this image was consistent with past environmental campaigns. Stickers were used as a giveaway at five separate community engagement events and as part of the letter-box drop and the information given to both traders at McAdam Square in Croydon and on Maroondah Highway, Ringwood. Stickers have been placed by residents in the area on both bins and letterboxes.
After the success of the non-slip shared trail decals, the remaining project funds were put towards printing generic dog on lead/pick up dog waste decals for replacement and installation on other shared trails and outdoor spaces in Maroondah. What have been the highlights? The highlight of the project was the ‘My Mullum Mullum Creek’ community bushwalk on 2 May 2015, which was the final community engagement event and overall celebration of the ‘My Mullum Mullum Creek’ project. This event drew together and established relationships between various community groups, community participants and Council’s Local Laws team to deliver a successful and fun event for all those involved.
Another significant achievement was the progress with resolving ongoing issues related to pollutants and litter entering stormwater systems connecting to the Mullum Mullum Creek, from businesses at Car City and surrounding premises. There are significant pollution and saturation issues in the Mullum Mullum Creek reserve immediately behind these businesses which have been ongoing for many years. Council’s Local Laws, Engineering, and Planning departments worked with Car City and other businesses to establish-an agreed course of action to address drainage and litter problems. Car City have agreed to a medium to long term plan to rectify stormwater drainage connections and discharge problems, removed hard waste/litter from their fence line adjoining the Mullum Mullum Final Hotspots Report - My Mullum Mullum Creek.DOCX 6
Creek reserve, and have installed shade cloth across boundary fencing to improve the visual amenity and prevent small pieces of litter being blown down from the site into the creek.
Are there any key lessons learnt both positive There is a need to balance community expectation and personal responsibility in this type of project. and negative? Drawing on the three principles of best practice in litter prevention, education, infrastructure and enforcement are all essential to a successful project. Whilst many of Council’s public spaces are without litter receptacles to encourage users to take their rubbish home with them, Council also recognises that well placed infrastructure that is readily maintained can improve littering behaviour. Introducing bins and other infrastructure (such as signage) into reserves and trails must be balanced with preserving the visual amenity of the natural spaces. Accessibility, ease of maintenance and visibility are also key considerations when installing infrastructure.
This project has demonstrated how both visual amenity and environmental health are impacted by pollutants, litter and animal droppings. Placing bins along the creek at strategic and highly visible locations, and being mindful about the type of signage used in this outdoor space has meant that litter messaging and new infrastructure has not greatly interfered with the visual amenity of the Mullum Mullum Creek and trail. All bins are readily accessible to users of the trail, but are not highly visible from public roads, meaning there was less potential of these bins being targeted by vandals and rubbish dumping. Using these bins as information points means that signage is less intrusive and also draws attention to bins for users
Council did experience issues with graffiti and vandalism to infrastructure that was introduced on the trail. Occasionally the bins on the trail were subject to graffiti, and some of the decals that were installed on the shared pathways were removed by vandals. However, as signs were stickers on bins, they signs were easily replaced.
The Local Laws team has engaged with the community and community groups in ways in which it usually does not. The stall at McAdam Square and the Croydon District Dob Obedience Club and the involvement with the community bushwalk meant that the community were able to interact with Local
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Laws and Animal Management Officers outside of the typical law enforcement process. The Local Laws department was able to develop relationships with community groups that work with Council’s bushland department. These groups include CRISP Indigenous Plant Nursery, the Mullum Mullum Creek Bushcare group, and the 3rd Croydon Scouts, who are also participants in the Hotspots program. Council and Scouts aimed to integrate their projects wherever possible, and it is proposed that future relationship building and collaboration on events and projects will occur between both organisations.
List of attachments
Attachment 1 – ‘Know your bins’ map
Attachment 2 – Mullum Mullum Creek welcome sign
Attachment 3 – Bins installed with the ‘Know your bins’ map
Attachment 4 – Shared trial decals
Attachment 5 – Generic shared trail decals
Attachment 6 – Platypus stickers
Attachment 7 – Invitation to Mullum Mullum Creek Community Bushwalk
Attachment 8 – Letter box drop cover letter to residences
Attachment 9 – Cover letter to businesses along Maroondah Highway
Attachment 10 – Case study distributed to businesses along Maroondah Highway
Attachment 11 – Croydon District Dog Obedience Club information morning with Maroondah City Council Animal Management Rangers
Attachments 12 – McAdam Square, Croydon, information stall Final Hotspots Report - My Mullum Mullum Creek.DOCX 8
Attachment 13 – ‘My Mullum Mullum Creek’ community bushwalk at Ringwood Lake
Attachment 14 – ‘Maroondah Focus article’ March 2015 (external publication)
Attachment 15 – That’s Maroondah article March 2015 (internal publication)
Attachment 16 – That’s Maroondah article May 2015 (internal publication)
Attachment 17 – ‘My Mullum Mullum Creek’ webpage
Attachment 18 – Mullum Mullum Creek DL brochures
Attachment 19 – Media release
Attachment 20 – Mullum Primary School newsletter article
Attachment 21 – Kalinda Primary School newsletter notice
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Attachment 1: ‘Know your bins’ map
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Attachment 2: Mullum Mullum Creek welcome sign
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Attachment 3: Bins installed with the ‘Know your bins’ map
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Attachment 4: Shared trail decals
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Attachment 5: Generic shared trail decals
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Attachment 6: Platypus stickers
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2. Achievement of Objectives
(Refer to your Project Monitoring and Evaluation Plan: Schedule 4)
Objective Outcome Deliverable Due STATUS Issues/Comments Not In Complete Started Progress Improve amenity and Design and installation of Feb A slight delay in the installation of transform the environmental Mullum Mullum Creek the sign due to the complexity of and recreational value of welcome sign at Suda the design. However, sign was the Mullum Mullum Creek. Avenue, Ringwood installed in mid-March. Improve personal responsibility for litter disposal and prevention Improve amenity and Installation of five new 240 Feb These bins were installed later transform the environmental litre garbage bins on the than expected due to a delay with and recreational value of Mullum Mullum Creek trail the printing of the ‘Know you bins’ the Mullum Mullum Creek bin decals. Improve personal responsibility for litter disposal and prevention Improve personal Design and publication of March DL flyers came out looking responsibility for litter 1500 Mullum Mullum Creek fantastic. It included information disposal and prevention DL pamphlets about the trail, the map of the Create awareness of the bins and a section of responsible relevant local laws pet ownerships and the local law. applicable to the project Improve amenity and Design and printing of 700 March These stickers were not originally Final Hotspots Report - My Mullum Mullum Creek.DOCX 16
transform the environmental ‘Keep the Mullum Mullum in the project plan however were and recreational value of Creek clean’ stickers for designed to be a giveaway to the Mullum Mullum Creek residential bins and residents for their waste bins. Improve personal giveaways The high quality of the stickers responsibility for litter meant that this messaging is disposal and prevention likely to be retained for a significant amount of time where people put these stickers onto bins & letterboxes. Improve amenity and Design and installation of March Whilst the design of the decals transform the environmental ‘Know Your Bins’ decal was timely, there was a and recreational value of stickers on the five new bins significant delay in the printing of the Mullum Mullum Creek and on the existing 120 litre these decals due to issues with Improve personal bin at Douglass Maggs the printing company. responsibility for litter Reserve, Croydon disposal and prevention
Create awareness of the relevant local laws applicable to the project Improve amenity and Installation of eight surface March The enviro non-slip material was transform the environmental enviro-non slip decals with a great alternative to using and recreational value of platypus/dog-on-lead/pick- upright signage. It was easily the Mullum Mullum Creek up dog waste messaging installed by Council officers and Improve personal along the Mullum Mullum the strategic placement and responsibility for litter Creek trail design of the decals meant that disposal and prevention they would be easily be noticed by dog walkers and other Create awareness of the recreational users of the trail. Final Hotspots Report - My Mullum Mullum Creek.DOCX 17
relevant local laws When installed, the decal moulds applicable to the project to the surface to which it is applied and looks like a painted stencil. If there is any future damage to these decals, they can be easily removed and re- installed. Improve personal ‘My Mullum Mullum Creek’ March The Council webpage contained responsibility for litter project launched on succinct but comprehensive disposal and prevention Maroondah City Council’s information about the ‘My Mullum website Mullum Creek’ project, expanding Create awareness of the relevant local laws on the messaging contained in applicable to the project the DL and other promotional materials that were produced for the project. Improve amenity and Production of interview March The production of this video is transform the environmental video with the Mullum currently in progress by Council’s and recreational value of Mullum Creek Bushcare Communications and Marketing the Mullum Mullum Creek Group department. This video will be used over the long term to Develop partnerships with different community promote the contribution of stakeholders to build community groups in Maroondah. capacity for ongoing litter prevention. Improve personal Information stall at Croydon April Council officers were able to responsibility for litter District Dog Obedience Club interact with some of the 300 disposal and prevention morning on 12 April 2015 people attending dog training Create awareness of the sessions throughout the morning. Final Hotspots Report - My Mullum Mullum Creek.DOCX 18
relevant local laws The overwhelming response from applicable to the project members was that they were enthusiastic about the project and welcoming that Council’s presence on the morning was a proactive step in fostering community partnerships. It was discussed with the Local Laws team that an engagement activity such as this could be repeated annually. Information about the ‘My Mullum Mullum Creek’ project, responsible pet ownerships in Maroondah and other Maroondah related information was available to the public, as well as the ‘Pooch Pouch’ bag holders that can be attached to dog leads for ready access when cleaning up after dogs. Improve personal Trader engagement at April Council officers spoke to eight responsibility for litter McAdam Square on food businesses and two disposal and prevention Tuesday 14 April 2015 with hairdressing premises at a stormwater information McAdam Square about Create awareness of the relevant local laws pack stormwater issues and the My applicable to the project Mullum Mullum Creek project.
Traders were given an
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information pack with the following: ‘Preventing stormwater pollution is easy’ poster produced by the State government ‘Ways to prevent stormwater pollution from your business’ A4 magnet produced by various State government and inner city local Councils ‘Preventing stormwater pollution from food businesses’ brochure produced by Melbourne Water, 2010 Mullum Mullum Creek project DL ‘My Mullum Mullum Creek’ Community Bushwalk flyer ‘Keep the Mullum Mullum Creek clean’ 120 mm platypus sticker
All traders responded positively to the visit from Council. Factors most likely contributing to this positive response were that only businesses which had previously Final Hotspots Report - My Mullum Mullum Creek.DOCX 20
engaged with the Health department (besides Adina Hairdressing) were visited, so there was a previous rapport with these business owners. The positive response was also most likely because the visit was education, not enforcement focused. Improve personal Information stall at McAdam April On Thursday 16th April between responsibility for litter Square on Thursday 16 2.30 and 4 pm Council staff was disposal and prevention April 2015 present at McAdam Square Create awareness of the shopping centre, Croydon, to relevant local laws chat with residences about the applicable to the project ‘My Mullum Mullum Creek’ project. The event was attended by the project assistant, a Local Laws officer and two Waste Education officers.
The event was designed to target the after school crowd as both Good Sheppard Primary, Luther College and Yarra Valley Grammar are in close vicinity to the shopping precinct, which itself is a ten minute walk from the headwaters of the creek.
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When people stopped and chatted to Council staff they were interested in the project, were aware of the Mullum Mullum Creek, and many walked their dog in the area. However, the event did not attract as many people as was expected, and many parents stayed in their cars during the after school rush.
If an event such as this were to be repeated in the future at McAdam Square, it would be wise to change the time of the event to late-morning, to target a crowd with more leisurely time to spare. Nevertheless, the event still added value to the overall campaign by distributing material and information about the upcoming bushwalk on 2 May and providing the community with the opportunity to engage with Council officers.
Improve amenity and Brush-cutting clean up of April The Local Laws and Bushland transform the environmental seriously overgrown and Operations team worked together and recreational value of inaccessible stretch of creek to organise the clearing of this
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the Mullum Mullum Creek behind Maroondah area of the creek. Besides Highway, Ringwood beatifying the area and making it more accessible, this also demonstrated to the automotive businesses that Council is willing to play a role in maintaining the section of reserve that they abut.Works around this area of the creek are aimed at encouraging businesses to play their role in being environmentally conscious. Improve amenity and Community bushwalk notice April This newsletter notice was transform the environmental in Kalinda Primary School published to encourage families and recreational value of newsletter, published 23 in the local school community to the Mullum Mullum Creek April, 2015 attend the upcoming community Improve personal bushwalk. responsibility for litter disposal and prevention Improve amenity and Community bushwalk notice April This newsletter notice was transform the environmental in Mullum Primary School published to encourage families and recreational value of newsletter, published 30 in the local school community to the Mullum Mullum Creek April 2015 attend the upcoming community Improve personal bushwalk. responsibility for litter disposal and prevention Develop partnerships with Distributed hardcopy and April CRISP Indigenous Plant Nursery
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different community electronic bushwalk flyer to provides Council and many of the stakeholders to build CRISP Indigenous Plant bushcare groups in Maroondah capacity for ongoing litter Nursery who has a member with plants for regeneration prevention. base of 400 people works. They have been an integral support partner in this project and promoted the project and the bushwalk through their organisation’s communication channels. Develop partnerships with 135 letters hand-delivered to April The letters delivered included a different community residences backing onto the cover letter about the project, the stakeholders to build Mullum Mullum Creek. project DL, invitation to the capacity for ongoing litter bushwalk and a ‘Keep the Mullum prevention. Mullum Creek clean’ sticker. Improve personal responsibility for litter These letters were distributed disposal and prevention across four areas of Maroondah: Suda Avenue & Junction Street Create awareness of the Ringwood, Sonia Street relevant local laws Ringwood, Jeffrey Drive applicable to the project Ringwood and Strathfield Parade Croydon.
This was to promote the project, the upcoming bushwalk, and to encourage residents to put the ‘Keep the Mullum Mullum Creek Clean’ stickers on their residential bins.
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Improve personal Social media updates about April These social media updates responsibility for litter the ‘My Mullum Mullum provided the community with disposal and prevention Creek’ project on the interesting facts and information Create awareness of the Council’s Facebook page. about the Mullum Mullum Creek relevant local laws and the upcoming bushwalk applicable to the project event. Develop partnerships with Mullum Mullum Creek May On May 2 2015 Council held a different community bushwalk on Saturday 2 bushwalk along the Mullum stakeholders to build May with Mullum Mullum Mullum Creek as part of the final capacity for ongoing litter Creek Bushcare group, The event of the ‘My Mullum Mullum prevention. Connies and CRISP Creek’ litter project. This event Improve personal Indigenous Plant Nursery was organised by the Local Laws responsibility for litter department and guided by Alan disposal and prevention Strachan from the Mullum Mullum Creek Bushcare Group. Create awareness of the 25 participants met at Ringwood relevant local laws Lake at 10 am and over the next applicable to the project two hours walked to the Mullum Mullum Reserve before heading back to Ringwood Lake for a free BBQ lunch.
Council set up a stall where they distributed information about Maroondah, responsible pet ownership and the Mullum Mullum Creek project. CRISP
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Indigenous Plant Nursery also set up a stall with 100 plant giveaways. The 3rd Croydon Scouts, who have been collecting water quality data in the area where the Mullum Mullum Creek meets the Yarra River, were also invited to promote their group on the day.
The feedback from the participants was overwhelmingly positive. They all enjoyed the walk, were excited about the plant giveaways and receptive to Roberto from The Connies. Roberto has a great wealth of knowledge about Indigenous plants and species in Victoria, and was able to engage with both adults and children on the walk and afterwards during the BBQ lunch.
The bushwalk was promoted through a variety of means which meant that it was expected that around 50 people would turn up to the event.
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The event was promoted: On the Council website On the Council Facebook page Kalinda PS school newsletter Mullum PS school newsletter 135 letter box drops McAdam Square shopping stall event Information morning at the Croydon District Dig Obedience Club CRISP Indigenous Plant Nursery newsletter Flyers in the Ringwood and Croydon offices Internal promotion within Maroondah City Council network
The only avenue of promotion that was not used was an advertisement in the Maroondah Leader, due to the cost. Regardless of this, the event was organised in advance, and
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promoted through a variety avenues. It is difficult to discern what else could have been done to encourage more participants on the day. However, the twenty five people visually made a large group, and all gave positive feedback for the event.
Develop partnerships with ‘Baykeepers’ documentary May Collaborating with Fam from the different community and litter count at Mullum Port Phillip Eco Centre was a stakeholders to build Primary School in great opportunity to deliver capacity for ongoing litter collaboration with Port multiple litter and environment prevention. Phillip Eco Centre’s messages to a year level of Improve personal Hotspots Program grade six students. responsibility for litter Wednesday 6 May 2015 disposal and prevention The ‘Baykeepers’ documentary session was screened before an education activity was conducted by Fam. Materials such as the platypus stickers and dog poo bags were received enthusiastically by the students, who were very familiar with the Mullum Mullum Creek and did many educational activities there as it located close to the school. The session was very successful
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and beneficial for the students, the Eco Centre and Council. Stormwater pollution packs The Mullum Mullum Creek behind were given to the traders at Car City faces significant Car City in Ringwood. pollution issues, however many These packs contained a of the traders reacted positively cover letter introducing the to Council’s project and were project, a case study about open to receiving information to preventing litter and improve their waste management stormwater pollution in the practices. Mullum Mullum Creek, the project DL, the 2003 EPA publication ‘Good Practice for Cleaner Production: Small and Medium Sized Enterprises’, a ‘Keep the Mullum Mullum Creek clean’ platypus sticker and the ‘Ways to prevent stormwater pollution from your business’ to-do list A4 magnet. Develop partnerships with Stormwater pollution packs June The Local Laws department is different community sent to 80 automotive currently in the process of mailing stakeholders to build businesses along these information packs out to Maroondah Highway. These the relevant businesses along capacity for ongoing litter packs contained a cover Maroondah Highway. prevention. letter introducing the project, Improve personal a case study about responsibility for litter preventing litter and stormwater pollution in the disposal and prevention Mullum Mullum Creek, the Create awareness of the project DL, the 2003 EPA relevant local laws publication ‘Good Practice Final Hotspots Report - My Mullum Mullum Creek.DOCX 29
applicable to the project for Cleaner Production: Small and Medium Sized Enterprises’, a ‘Keep the Mullum Mullum Creek clean’ platypus sticker and the ‘Ways to prevent stormwater pollution from your business’ to-do list A4 magnet
Develop partnerships with Face-to-face trader June The Local Laws department is different community engagement with 20 currently in the process of stakeholders to build automotive businesses on organising one-on-one meetings Maroondah Highway with with traders along Maroondah capacity for ongoing litter information packs about Highway who back directly onto prevention. stormwater and protecting the creek and whose waste the Mullum Mullum Creek management practices Improve personal responsibility for litter significantly affect the health of the creek. disposal and prevention Create awareness of the relevant local laws applicable to the project Improve personal Design and printing of 40 of July These decals will be installed by responsibility for litter generic Dog on lead/Pick up Council officers in the future on disposal and prevention dog waste shared trail various walking trails and places decals in enviro non-slip popular with dog walkers. Create awareness of the material for other trails and relevant local laws sealed outdoor areas in the applicable to the project City of Maroondah
Improve personal Increased after-hours July Local Laws and Animal responsibility for litter patrols on the Mullum Management Officers conducted
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disposal and prevention Mullum Creek to educate after hours patrols on the trail recreational users about across two weekends. They Create awareness of the responsible pet ownership encountered many users of the relevant local laws laws trails with dogs both on and off- applicable to the project lead. These patrols gave Council the opportunity to enforce Local Laws with an educational approach and encourage people to get involved with the ‘My Mullum Mullum Creek’ project.
Please report on any parts of your project not All activities of the project plan were completed, in whole or in adjusted form, by the 31st completed. July. The only outstanding activities were the distribution of stormwater information packs to traders along Maroondah Highway which will be completed in coming weeks. Describe any current risks for the project. The most significant and current risk to the long term viability of the project is the risk of vandalism to both the welcome sign and the five bins along the trail. However the strategic placement of the bins means that they are all in areas of high visibility, some from main roads, meaning vandal behaviour will easily be witnessed.
Provide background information on issues or The most significant delays for the project activities were suppliers being slow in delivering circumstances that could potentially delay future the initial round of non-slip shared path decals. Although delays cannot always be factored project activities. into planning, future project plans would need to incorporate greater time allowances for such circumstances. Include evidence (as attachments) to Attachment 7 – Invitation to Mullum Mullum Creek Community Bushwalk demonstrate that you have completed the Attachment 8 – Letter box drop cover letter to residences activities. (Examples could include publications, Attachment 9 – Cover letter to businesses along Maroondah Highway Attachment 10 – Case study distributed to businesses along Maroondah Highway media, photos, flyers, agendas or minutes of meetings.)
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Attachment 7: Invitation to Mullum Mullum Creek Community Bushwalk
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Attachment 8: Letter box drop cover letter to residences
Dear Resident
Council is writing to let you know about the ‘My Mullum Mullum Creek’ litter prevention project.
The Mullum Mulllum Creek flows for 22km and is one of Maroondah’s largest waterways, and a significant wildlife corridor and tributary to the Yarra River.
It is one of the only watercourses in metropolitan Melbourne that is surrounded by native and regenerated bushland for almost its entire length.
Litter and pollutants that enter the creek impact on the health and quality of the water downstream to the Yarra River and Port Phillip Bay.
Council officers have been engaging with Local Businesses and trail users to encourage them to proactively contribute to improvements along the creek.
Council has also installed five new bins along the trail, to encourage trail users to dispose of their litter responsibly and prevent it from entering the creek and ultimately the Yarra River and Port Phillip Bay.
You can play an active role in promoting responsible litter behaviour on the Mullum Mullum Creek by placing the sticker in this envelope on the front of your waste bin.
You are also invited to the ‘My Mullum Mullum Creek’ community bushwalk starting at Ringwood Lake Park on Saturday 2 May. Participants will meet at the Soundshell at 10 am and the walk will be guided by the Mullum Mullum Creek Bushcare Group, focusing on the environmental significance of the area.
If you would like to find out more about the project, you can contact Council on 1300 88 22 33 or 9298 4598, or visit www.maroondah.vic.gov.au
Yours sincerely,
The Local Laws Team
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Attachment 9: Cover letter to businesses along Maroondah Highway
To the Owner/Manager:
Council is writing to let you know about the ‘My Mullum Mullum Creek’ litter prevention project.
The Mullum Mulllum Creek flows for 22km and is one of Maroondah’s largest waterways, and a significant wildlife corridor and tributary to the Yarra River.
It is one of the only watercourses in metropolitan Melbourne that is surrounded by native and regenerated bushland for almost its entire length.
Litter and pollutants that enter the creek impact on the health and quality of the water downstream to the Yarra River and Port Phillip Bay.
Over recent months, Maroondah City Council has been actively involved with residents, community groups and local traders to foster a sense of personal ownership and prevent ongoing litter issues on the Mullum Mullum Creek.
Council has also been active in improving infrastructure and litter messaging along the trail and removing excess weed growth from the bushland reserve parallel to Maroondah Highway between Glencairn Avenue and Oban Road, Ringwood.
Council encourages your business to evaluate what measures could be taken on your business premises to prevent litter and pollutants entering the Mullum Mullum Creek and Trail.
This envelope contains information and a case study about preventing stormwater pollution which will help you assess and adjust your waste management practices and contribute to improved water quality in the creek.
Improving the health and quality of the Mullum Mullum Creek is dependent on the actions of all community stakeholders.
If you would like to find out more about the ‘My Mullum Mullum Creek’ project, you can contact Council on 1300 88 22 33 or 9298 4598, or visit www.maroondah.vic.gov.au
If you wish to find out further information about preventing pollution, visit www.epa.vic.gov.au
Yours sincerely,
The Local Laws Team
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Attachment 10 Case study distributed to businesses along Maroondah Highway
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Attachment 10: Case study distributed to business along Maroondah Highway p.2
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Pre-program statistics or percentages if taken. (eg litter rating/volume Post program statistics or percentages ie litter rating/volume of of litter/recyclables…) litter/recyclables if a measure taken at beginning of program Average Hotspot rating: 2.5 Average Hotspot rating: 1.3 Decrease of 48% Average number of dog droppings: 2.5 Average number of dog droppings: 0.3 Decrease of 88% Average pieces of litter across Hotspots: 11.4 Average pieces of litter across Hotspots: 4.4 Decrease of 61% Average volume of bins: 12% Average volume of bins: 22% Increase of 83%
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3. Project Community Activities and Impacts
Number and/or type of information/resources produced or Item Number activities completed (e.g. booklets, guides, PowerPoint produced/completed presentations, CD’s) Know Your Bins brochure 1500
‘Keep the Mullum Mullum Creek Clean’ 700 residential bin sticker McAdam Square food business stormwater 10 education pack Residential letter box drop pack 135
Automotive business stormwater case study 120
Automotive business stormwater education pack 120
Number of training / community 6 Total number of participants (Estimate) 50 days held. Number of events See above Total number of participants (Estimate) See above Number of new people/partners engaged in this project Five community members from three community groups.
List key Project Partners participating in this project The Mullum Mullum Creek Bushcare Group CRISP Indigenous Plant Nursery 3rd Croydon Scouts
*Please include/attach any sample photos from events held, publications etc
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Attachment 11: Croydon District Dog Obedience Club information morning with Maroondah City Council Animal Management Rangers
Animal Management Ranger David Haecker at the information stall
Dog trainer Elke with her two puppies
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Attachment 12: McAdam Square, Croydon, information stall
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Attachment 13: ‘My Mullum Mullum Creek’ community bushwalk at Ringwood Lake
4. Hotspot Data Members of the Mullum Mullum Creek Bushcare Group Final Hotspots Report - My Mullum Mullum Creek.DOCX 41
Please insert/attach a summary of the main litter hotpot key performance indicators such as hotshot ratings, litter types/counts, attitudes, disposal behaviours, collection or diversion rates. Where possible compare baseline data with measurements taken after project interventions.
Over the past five months, the hotshot rating for all five litter hotspots has declined across the categories for small litter, dog poo and hard waste. Suda Avenue had the highest litter presence, closely followed by Kalinda Road, and then Oban Road, Glencairn Avenue and Strathfield Parade. As indicated on page 38:
the average Hotspot rating decreased by 48% the average number of dog droppings decreased by 88% the average pieces of litter decreased by 61% the average volume of bins increased by 83%
The following graphs detail the progression of litter, dog poo and hard waste at each of the litter hotspot sites:
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Suda Avenue hotspot
25
20
15 Small litter Dog poo Hard waste 10 Hotshot rating
5
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Dog poo at the Suda Avenue hotspot
Dog poo 3.5
3
2.5
2
Dog poo 1.5
1
0.5
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Glencairn Avenue hotspot
6
5
4
Small litter
3 Dog poo Hard waste Hotshot rating
2
1
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Dog poo at the Glencairn Avenue hotspot
Dog poo 1.2
1
0.8
0.6 Dog poo
0.4
0.2
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Oban Road hotspot
12
10
8
Small litter
6 Dog poo Hard waste Hotshot rating
4
2
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Dog poo at the Oban Road hotspot
Dog poo 1.2
1
0.8
0.6 Dog poo
0.4
0.2
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Kalinda Road hotspot
20
18
16
14
12 Small litter
10 Dog poo Hard waste 8 Hotshot rating
6
4
2
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Dog poo at the Kalinda Road hotspot
Dog poo 2.5
2
1.5
Dog poo
1
0.5
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Strathfield Parade hotspot
9
8
7
6
5 Small litter Dog poo
4 Hard waste Hotshot rating
3
2
1
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Dog poo at Strathfield Parade
Dog poo 2.5
2
1.5
Dog poo
1
0.5
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Larissa Avenue Underpass dog poo hotspot
10
9
8
7
6
5 Dog poo Hotshot rating 4
3
2
1
0 13/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Visible number of dog poo bags per bin
From the following data, it is evident that the bins are being used more frequently for dog waste as users become more aware of the bin locations.
18
16
14
12 Suda Avenue 10 Glencairn Avenue Oban Road 8 Kalinda Road Strathfield Parade 6
4
2
0 29/03/15 22/04/15 15/05/15 05/06/15 26/06/15 28/07/15
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Behaviour survey with 53 grade six students at Mullum Primary School
Mullum Primary School is located close to the Mullum Mullum Creek. These surveys were filled out to gain a reflection of how school children used the Mullum Mullum Creek and what their attitudes to litter issues were.
Q1. How often do you visit the Mullum Mullum Creek?
Once a week Once a month At least once a year Never
Comment:
That the students visited the Mullum Mullum Creek on a regular basis was expected. Many of these students live close to the Mullum Mullum Creek in Ringwood and would potentially use it as either a thoroughfare for walking to school or a place where they visit on weekends with family and walk their animals. It was important to note in this data that these students are often visiting the Mullum Mullum Creek as part of school excursions and activities, including cross country running. Students at Mullum Primary School are retaining a strong connection and awareness about the Mullum Mullum Creek and potential litter issues.
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Q2. What are you doing when you visit the Mullum Mullum Creek?
Walking Walking the dog Jogging/running Bike-riding Other
Comment:
It was good to see that students were engaging in physical outdoor activities when visiting the Mullum Mullum Creek. The ‘Other’ category provided the opportunity for students to leave a comment. Many of these comments were that they visited the Mullum Mullum Creek for school excursions and cross country running, whilst skateboarding was popular with two students, and activities focused on nature such as ‘looking at animals’ and ‘discovering’ were popular with two others.
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Q3. Is it littering if you take your dog for a walk and don’t pick up its droppings?
Yes No
Comment:
Questions 3 & 4 in the survey were designed to be ‘trick’ questions, with both the answers being ‘Yes’. Four students answered ‘no’ to question three. It was interesting to think about whether or not these students had family dogs themselves, or were not aware that dog droppings themselves could be categorised as litter.
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Q4. Is it littering if you leave lunch scraps and wrappers on a park bench?
Yes No No answer
Comment:
Only two of the 52 students answered ‘No’ to question 4, whilst one other student declined to answer the question. It was good to see that the overwhelming majority of students understood that lunch scraps and wrappers were explicitly litter and it is assumed that this is the main litter issue in their school yard. It was also fantastic to note that Mullum Primary School have appointed two ‘Litter Captains’ for 2015 to tackle their school yard litter problems.
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Q5. Did you know that dog poo can spread germs and pollute rivers?
Yes No
Comment:
Whilst the answers to questions 3 & 4 were unequivocally ‘yes’, questions 5 & 6 were designed to test students cognitive comprehension of the consequences of litter and the behaviours associated with littering. Nine students answered ‘No’ to question 5. This number being higher than those students who did not classify dog droppings as a category of litter indicated that there was a lack of awareness about the consequences leaving droppings on the trail could then have on the water quality of the Mullum Mullum Creek.
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Q6. Do you think that your behaviour can influence whether or not other people litter?
Yes No
Comment:
This question elicited the highest number of students answering ‘No’ to a question, with 20% (ten of the students) disagreeing that their behaviour could influence whether or not other people littered. What may have influenced this answer was that students may not have comprehended the meaning of the question.
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NOTE: Data sources and processes are project specific, but typically could include tables and charts generated by the Local Litter Measurement Toolkit, community surveys, Yarra & Bay litter surveys etc. It might also be useful to include a site map or photos to give this information more context.
Highlight any key findings or issues worth exploring further. For example, were any of the interventions particularly effective at influencing disposal behaviour? Using bin sites as information points was a great way of placing messaging to recreational users of the trail all in one place. Not only was a bin now provided to the community, but information was available as to where the other bin locations were on the trail, actively encouraging people to take personal responsibility in planning to dispose of their waste whilst walking the trail with their animal. Placing these bins in areas of high pedestrian traffic was particularly effective in reducing the litter in these areas. Suda Avenue, Glencairn Avenue and Strathfield Parade are particular areas that experience high levels of intersection traffic. Suda Avenue is the intersection of the trail both towards Eastland via the Larissa Underpass and north of the Ringwood Bypass and is a popular thoroughfare on both weekends and weekdays. This area experiences a significant number of bike riders coming through towards or from the Mullum Mullum trail past Eastland and extending into the City of Whitehorse. Glencairn Avenue is a popular connection between Mullum Mullum Road and the south of Ringwood for students and families of Norwood Secondary College and Mullum Primary School. The bin located at Strathfield Parade is easily accessible for walkers and students coming from the direction of Yarra Valley Grammar and residents from Cherry Tree retirement home, where the trail runs behind on the way to Highland Avenue in Croydon. It was particularly effective and crucial to this project that these bins were able to be located on the trail, and not merely at laneways adjoining the trail where the garbage trucks would have been able to access these bins on the kerb. Bins placed in these residential locations were possibly going to be targets of dumping. Instead, Council waste contract drivers park their trucks close to these sections of the trail and manually ensure these bins are emptied.
Introducing the decals in the non-slip materials onto the sealed sections of the shared trial was an innovative way for Council to attract the attention of dog walkers whilst minimising the impact of manmade infrastructure in the area. Unfortunately some of these decals were removed by vandals during the project. Whilst this indicates that these decals aren’t going to be a long-term solution for Council, they can easily be replaced and used during promotional and environmental campaigns. Council may also seek to get these designs made as metal stencils for future application.
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5. Project Impact on Litter activities. (Please tick the appropriate box)
This project helped to: Not relevant to No difference Too early to tell A little e.g. Significant this project limited, short development term change e.g. sustained improvement Identify and monitor key Litter Hotspot/s to evaluate issues and develop strategic responses Undertake litter analysis, i.e. audits or assessment of litter/bins and traps Establish/support Local Litter Prevention Task Force Groups for effective project liaison and implementation Engage the community / business / schools in litter prevention / clean- up activities
Development of project partnerships with business or industry
Improved community awareness and participation regarding litter and litter hotspots Improve the capacity of key stakeholders through either key messages, project resources or education and training Provide litter prevention and education officers with training, mentoring and peer support Improve bin infrastructure or changes in litter collection responses Improve amenity of hotspot site
Reduce litter
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5. Project PR & Marketing
Media coverage and/or other promotional material: How did you promote your project and the sponsorship which you received within local and other media? Attach scanned copies of any print media or promotional material and include screen dumps of social media or web pages below.
Date Publication title Social Media/Article/Event title Content description/list of VIP’s/No. of attendees/screen dump
March Maroondah Focus Maroondah City Council’s Attachment 14 external monthly publication for News article informing the community about the project and some of the the community litter and pet ownership issues involved, including a reminder about the local law requiring dog walkers to carry a ‘litter removal device’. The article also lets the community know that there are upcoming educational activities over the next coming months. March That’s Maroondah City Council’s internal Attachment 15 Maroondah! newsletter News article informing staff of work that is being undertaken on the creek and to create awareness of upcoming activities. May That’s Maroondah City Council’s internal Attachment 16 Maroondah! newsletter News article informing staff of the new infrastructure at the creek and the upcoming bushwalk April ‘My Mullum Website page Attachment 17 Mullum Creek’ Website page to launch the project to the community: website page http://www.maroondah.vic.gov.au/6078.aspx March Mullum Mullum DL publication Attachment 18 Creek DL DL flyer with key messages and information about the project. April Mullum Mullum Flyer Attachment 7 Creek bushwalk Flyer to invite the community to the Mullum Mullum Creek bushwalk on 2 invitation flyer May. 25 people attended. April Mullum Primary Advertisement notice Attachment 20 school newsletter Invitation to the ‘My Mullum Mullum Creek’ bushwalk notice April Kalinda Primary Advertisement notice Attachment 21 school newsletter Invitation to the ‘My Mullum Mullum Creek’ bushwalk Final Hotspots Report - My Mullum Mullum Creek.DOCX 63
April Cover letter to Letter Attachment 8 residences Information about the project to encourage residents to put platypus stickers on bins and become involved with the bushwalk. April Media release Media release Attachment 19 Media release to launch project to the public and provide media outlets with the necessary information about the project. May Cover letter to Cover letter Attachment 9 automotive Letter attached to stormwater information pack for businesses. businesses on Maroondah Highway May Preventing Case study Attachment 10 pollution in Case study using local businesses as leaders in waste management Mullum Mullum practices. Aim was to encourage other traders to evaluate their behaviour Creek – a case by implementing simple behaviour changes. study
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PR & Marketing attachments
Attachment 14 ‘Maroondah Focus article’ March 2015 (external publication)
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Attachment 15: That’s Maroondah article March 2015 (internal publication)
Attachment 16: That’s Maroondah article May 2015 (internal publication)
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Attachment 17: ‘My Mullum Mullum Creek’ webpage
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Attachment 18: Mullum Mullum Creek DL brochures
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Attachment 19: Media release
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Attachment 20: Media release p. 2
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Attachment 20: Mullum Primary School newsletter article
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Attachment 21: Kalinda Primary School newsletter notice
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Are there any variances not in line with agreed project budgeting? If yes please outline.
The submitted grant application put forward a request for $2862.40 for bins and pads, however the cost of purchasing, installing and maintaining these five new bins was instead integrated into Council’s in-kind budget and materials for the installation of these bins were recycled, in that instead of new bin pads being purchased, left over drain lids were used instead. The remaining funds were diverted into other infrastructure materials for the project.
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