TABLE OF BADGES + SUSTAINABILITY INTRO DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED MAPS EVENTS EDUCATION PR + MEDIA PUBLICATIONS CONTENTS REGISTRATION + CUSTOM
WWW.OUTDOORRETAILER.COM | JANUARY 29 - 31, 2020 | JANUARY SHOW OUTDOOR + SNOW
DIRECTORY SPONSORSHIP SPONSORSHIP 2020 2020 INTRO
INTRO CONTENTS TABLE OF DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES +
WE ARE OUTDOOR.
Outdoor Retailer’s core value is that we offer face-to-face interaction that cannot be replicated online. It’s the same thing MAPS that our retailers offer their customers—the opportunity to connect.
Brands exhibit at Outdoor + Snow Show to efficiently foster engagement and share intelligence. It is not an “if you build it, they will come” endeavor. Your opportunity to connect depends on attracting retailers and media to your booth. EVENTS Sponsorships give you a voice beyond your booth and help create a multi-platform approach to draw in the retailers and media you want to see.
Don’t hope retailers walk by your booth—reel them in with advertising. EDUCATION PR + MEDIA PUBLICATIONS SNOW SHOW 2019 VENTURE OUT SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 2 INTRO
TABLE OF CONTENTS CONTENTS TABLE OF
*Available at select Outdoor Retailer shows. Please see sponsorship details. DIGITAL
DIGITAL ON-SITE EXTERNAL ACTIVATIONS ON-SITE EXTERNAL
Mobile App Banners Good Morning OR Vehicle Placements eNews Display Cases + Display Cubes Denver Area Transportation Charging Stations Web Advertising Column Wraps + Digital Kiosks Digital Billboards Hotel Key Cards + Door Hangers ACTIVATIONS Escalators + Handrails Bollards Lobby Displays Floor Decals Exterior Window + Door Clings Sample Stations Meterboards Swag Handout Made In America On-site Product Showcase TARGETED
BADGES + TARGETED MAPS EVENTS REGISTRATION REGISTRATION BADGES + MAPS Email List Rental Confirmation Emails Pocket Guide Industry Party Direct Mail List Rental Registration Portal Show Map The Mingler* Retailer, Rep + Designer Lounge Badge Advertiser You Are Here Kiosks Night of Stoke VIP Bag Insert Lanyards Innovation Awards* Registration Desks EVENTS EDUCATION
SUSTAINABILITY + EDUCATION PR + MEDIA PUBLICATIONS CUSTOM PR + MEDIA PUBLICATIONS
The Camp Media Preview The Daily Sustainability The RANGER Station Press Room Outdoor Retailer Magazine Water Station Trend + Design Center Outdoor Social Club Banner Recycling Library Bins Official Show Product
Custom Activations SUSTAINABILITY
The Six Pack + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 3 INTRO
SPONSORS CONTENTS TABLE OF
Thank you to our Snow Show 2019 Sponsors: DIGITAL TITLE SPONSORS ON-SITE EXTERNAL
PLATINUM SPONSOR ACTIVATIONS
GOLD SPONSORS TARGETED REGISTRATION BADGES +
SILVER SPONSORS MAPS EVENTS EDUCATION PR + MEDIA PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 4 INTRO
DIGITAL CONTENTS TABLE OF
MOBILE APP | ENEWS | WEB ADVERTISING DIGITAL
MOBILE APP ON-SITE
Attendees use the Mobile App to identify and locate exhibitors on the show floor. Use this platform to get your
brand in the palm of their hand. EXTERNAL
Title Sponsor This exclusive sponsorship puts your brand front and
center on one of the most popular show navigation tools. ACTIVATIONS Attendees have a reminder of your brand every time they open the app, thanks to co-branded splash pages and your own dashboard icon. This sponsorship also includes a BannerAd, multiple App Alerts and a Mobile + Online Product Showcase. TARGETED
Mobile App Banner Ad Banner Ads are clickable and rotate at the bottom of the app dashboard page, making them nearly impossible to
miss. REGISTRATION BADGES + Mobile App Alert As a targeted booth traffic driver before, during or after the show, Mobile App Alerts allow you to send important real-time reminders to attendee phones. MAPS Mobile App Product Showcase The Mobile App Product Showcase highlights a select group of products at the show for easy shopability. These featured products in the Mobile App Product Showcase EVENTS help get your brand’s product instant searchable attention. EDUCATION Pricing:
Title Sponsor $8,500
Banner Ad $1,000 PR + MEDIA
Alert $1,000
Mobile + Online Product Showcase $795 PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 5 INTRO
DIGITAL CONTENTS TABLE OF
MOBILE APP | ENEWS | WEB ADVERTISING DIGITAL
ENEWS ON-SITE
eNews is our weekly digest of what’s happening at the show and is one of our primary planning tools for
Outdoor + Snow Show. EXTERNAL
Each edition of eNews provides information and tools to enhance the show experience. From “How to Shop
the Show” to “Can’t Miss Events,” eNews will deliver ACTIVATIONS the content that matters most. Many brands use eNews to promote booth events, product showcases, announcements, happy hours and show specials.
Attendee and Exhibitor eNews editions are available. TARGETED Ad spots are limited; contact your Account Executive today!
Pricing: REGISTRATION BADGES + Exclusive Leaderboard $1,000
Promo with image per newsletter $250 Promo with image for (4) newsletters $950 MAPS EVENTS EDUCATION PR + MEDIA PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 6 INTRO
DIGITAL CONTENTS TABLE OF
MOBILE APP | ENEWS | WEB ADVERTISING DIGITAL
WEB ADVERTISING ON-SITE
Outdoorretailer.com is a heavily trafficked year-round resource for the entire outdoor industry, with a variety
of high-visibility advertising options. EXTERNAL
Website Metrics for outdoorretailer.com
(January 2018 - December 2018): ACTIVATIONS Sessions 659,772
Users 426,853
Page Views 1,585,744 TARGETED
Pricing: REGISTRATION BADGES + Leaderboard + Bonus Online Planner Starting at $3,600
Top Right Rectangle Starting at $2,700
Anchor Banner Starting at $1,350 MAPS EVENTS EDUCATION PR + MEDIA PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 7 INTRO
ON-SITE CONTENTS TABLE OF
BANNERS | DISPLAY CASES + DISPLAY CUBES | COLUMN WRAPS | DIGITAL KIOSKS ESCALATORS + HANDRAILS | FLOOR DECALS | METERBOARDS DIGITAL MADE IN AMERICA | ON-SITE PRODUCT SHOWCASE ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
BANNERS DISPLAY CASES + DISPLAY CUBES EVENTS Banners are one of the most sought-after marketing Make an immediate impression and drive traffic to your options at the show. The opportunities may be limited, but booth with branded Display Cases and Display Cubes. the possibilities are endless. These life-size, eye-catching displays can’t be missed by buyers as they enter the show. EDUCATION
Pricing: Sponsor Levels: Exhibit Hall Aisles (Zones) $5,000
Display Case - Registration Lobby + Ramp $3,600 PR + MEDIA Lobby Entrance $4,000 Display Cube - Registration Lobby $3,950 Panoramic Call for pricing Sponsorships include opportunity cost only. PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 8 INTRO
ON-SITE CONTENTS TABLE OF
BANNERS | DISPLAY CASES + DISPLAY CUBES | COLUMN WRAPS | DIGITAL KIOSKS ESCALATORS + HANDRAILS | FLOOR DECALS | METERBOARDS DIGITAL MADE IN AMERICA | ON-SITE PRODUCT SHOWCASE ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
COLUMN WRAP DIGITAL KIOSKS EVENTS Command attention right at the entrance and draw Enhance your visibility to attendees through 16 digital attendees to your booth with a Column Wrap in the lobby kiosks that are strategically located throughout the area. Got a column in your booth space? Put it to work convention center’s different levels. and make it into a feature with an in-booth Column Wrap. EDUCATION
Pricing: $2,500 per ad spot (limited spots) Pricing:
Column Wrap - In booth $1,000 PR + MEDIA
Column Wrap - Lobby $2,000 PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 9 INTRO
ON-SITE CONTENTS TABLE OF
BANNERS | DISPLAY CASES + DISPLAY CUBES | COLUMN WRAPS | DIGITAL KIOSKS ESCALATORS + HANDRAILS | FLOOR DECALS | METERBOARDS DIGITAL MADE IN AMERICA | ON-SITE PRODUCT SHOWCASE ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
ESCALATORS HANDRAILS EVENTS Ride along with retailers on their journey from floor to Increase your product/brand awareness and drive traffic floor with an escalator ad. Promote your brand and/or to your booth with a vibrant handrail image that will not company message as attendees are going to and from be missed. Your branding will make a lasting impression Lower, Street and Upper Levels. Contact your Account by being placed prominently on the stair rails that EDUCATION Executive to discuss the different opportunities. attendees use all day as they enter and exit the exhibit halls. Sponsorship includes opportunity cost only.
Sponsor Levels:
Sponsor Levels: PR + MEDIA Escalator Canopy Call for pricing Handrail Graphics - Ballrooms Call for pricing Escalator Clings - Ballroom Exclusive $5,900 Handrail Graphics - Exhibit Hall Call for pricing
Escalator Clings - Exhibit Hall Exclusive Call for pricing PUBLICATIONS Handrail Graphics - Lobby Stairs Call for pricing SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 10 INTRO
ON-SITE CONTENTS TABLE OF
BANNERS | DISPLAY CASES + DISPLAY CUBES | COLUMN WRAPS | DIGITAL KIOSKS ESCALATORS + HANDRAILS | FLOOR DECALS | METERBOARDS DIGITAL MADE IN AMERICA | ON-SITE PRODUCT SHOWCASE ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
FLOOR DECALS METERBOARDS EVENTS Grab people’s attention at the entrance to the show floor, Drive traffic and extend your branding beyond the booth the base of the escalators and along the main aisles. As with double-sided meter boards placed in the lobby and/ buyers make their way through the show, these floor or other high-traffic areas on the show floor. These large, decals are consistent reminders of your brand presence visually appealing billboards are both informative and EDUCATION at Outdoor + Snow Show. Floor decals are a great impactful. Sponsorship includes opportunity cost only. opportunity for you to promote your brand, products and booth number while buyers are in transit. Custom sizes and packages available. Sponsorship includes opportunity Pricing: $2,250 (double sided)
cost only. PR + MEDIA
Pricing:
Floor Decals (various sizes starting at 2’ X 3’) $550/$1,600 PUBLICATIONS
Show Floor Entry Decals (8’ X 10’) Call for pricing
Escalator Floor Decals (12’ X 12’) Call for pricing SUSTAINABILITY Booth Perimeter Custom - Call for pricing + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 11 INTRO
ON-SITE CONTENTS TABLE OF
BANNERS | DISPLAY CASES + DISPLAY CUBES | COLUMN WRAPS | DIGITAL KIOSKS ESCALATORS + HANDRAILS | FLOOR DECALS | METERBOARDS DIGITAL MADE IN AMERICA | ON-SITE PRODUCT SHOWCASE ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
MADE IN AMERICA ON-SITE PRODUCT SHOWCASE EVENTS Showcase your Made In America product on multiple Standing out at Outdoor + Snow Show doesn’t have to platforms at the show. The package offers both digital and cost a lot. Where is the Product Showcase wall located? on-site exposure, including product placement on the Next to a large/captive registration line audience. Why showcase wall located in the high-traffic registration area. choose this over other opportunities? Because it’s where EDUCATION EVERYONE already is, and provides a unique touch-and- feel environment for retailers to explore what your brand Pricing/Availability: is up to.
Product Showcase Sponsor $750 (limited) PR + MEDIA Includes: Pricing: $850 • 1-2 products in the Product Showcase • Flagged as “Made In America” brand on online exhibitor list and mobile app
• “Made In America” floor graphic at booth PUBLICATIONS • Online product showcase + inclusion in email to attending media
Title Sponsor Call for pricing SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 12 INTRO
EXTERNAL CONTENTS TABLE OF
GOOD MORNING OR | WELCOME FLAGS | DIGITAL BILLBOARDS + BOLLARDS EXTERIOR WINDOW + DOOR CLINGS DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
GOOD MORNING OR DENVER AREA TRANSPORTATION EVENTS Be the first thing attendees see in the morning as they Welcome the entire outdoor industry to the city of Denver arrive at the convention center. Good Morning OR gives by branding popular transit routes throughout the area you the opportunity to host an outside activation before surrounding the Colorado Convention Center. the show opens for business on days 1, 2 or 3—or all EDUCATION three! Get ‘em while they’re fresh! Pricing:
Pricing: $825 (limited) 16th Street Buses SOLD PR + MEDIA Downtown Trolley SOLD
Union Station Train to Airport Call for pricing PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 13 INTRO
EXTERNAL CONTENTS TABLE OF
GOOD MORNING OR | WELCOME FLAGS | DIGITAL BILLBOARDS + BOLLARDS EXTERIOR WINDOW + DOOR CLINGS DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
DIGITAL BILLBOARDS + BOLLARDS EVENTS Go above and beyond, literally. A 14’ x 48’ digital billboard is adjacent to the entrance to the Colorado Convention Center, and bollards line the front of the main entrance to the Colorado Convention Center by the blue bear. These opportunities put your brand in front of everyone in downtown Denver. EDUCATION
Sponsor Levels:
Billboard Package - Exclusive Call for pricing PR + MEDIA Bollards Call for pricing PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 14 INTRO
EXTERNAL CONTENTS TABLE OF
GOOD MORNING OR | WELCOME FLAGS | DIGITAL BILLBOARDS + BOLLARDS EXTERIOR WINDOW + DOOR CLINGS DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
WINDOW CLINGS + DOOR CLINGS EVENTS Make your mark before attendees even enter the building. Window and entrance door clings are the perfect sponsorships to highlight your brand and showcase a new product launch, campaign or line. Go larger than life with an exterior window cling, greet attendees as they come and go with entrance door clings, or combine an interior window cling with a lobby display to make a bold, unique statement. Sponsorship includes opportunity cost only. EDUCATION
Pricing:
Door Clings - Entrance Door Windows Call for pricing PR + MEDIA
Interior Window Clings Call for pricing
Exterior Window Clings Call for pricing PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 15 INTRO
ACTIVATIONS CONTENTS TABLE OF
BATHROOMS | CHARGING STATIONS | HOTEL KEY CARDS + DOOR HANGERS | LOBBY DISPLAYS SAMPLE STATIONS | SWAG HANDOUT | VEHICLE PLACEMENTS DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
BATHROOMS CHARGING STATIONS EVENTS Be where EVERYONE’s doing business with our exclusive Everyone has devices that need charging. Save the day bathroom sponsorship at Outdoor Retailer. by outfitting multiple charging stations throughout the convention center. You be the hero. EDUCATION Pricing: Exclusive - Call for pricing Sponsorship includes opportunity cost only. Pricing: Exclusive - Call for pricing Sponsorship includes opportunity cost only. PR + MEDIA PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 16 INTRO
ACTIVATIONS CONTENTS TABLE OF
BATHROOMS | CHARGING STATIONS | HOTEL KEY CARDS + DOOR HANGERS | LOBBY DISPLAYS SAMPLE STATIONS | SWAG HANDOUT | VEHICLE PLACEMENTS DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
HOTEL KEY CARDS + DOOR HANGERS LOBBY DISPLAYS EVENTS What’s the one thing you can almost guarantee attendees Be one of the first brands everyone at the show comes will have on them 24 hours a day? The hotel key card across with a lobby display. Creativity and visibility are sponsorship puts your brand directly in the pockets of unmatched with this opportunity, allowing your brand to retailers and media, influencers and attendees. make a captivating, on-site statement in one of the busiest EDUCATION areas of the convention center. Whether attendees are entering or leaving the building, your brand will be right Pricing: by their side.
Hotel Key Cards SOLD PR + MEDIA Pricing: Call for pricing Hotel Door Hangers $5,500 Sponsorship includes opportunity cost only. PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 17 INTRO
ACTIVATIONS CONTENTS TABLE OF
BATHROOMS | CHARGING STATIONS | HOTEL KEY CARDS + DOOR HANGERS | LOBBY DISPLAYS SAMPLE STATIONS | SWAG HANDOUT | VEHICLE PLACEMENTS DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
SAMPLE STATIONS SWAG HANDOUT EVENTS Walking the show floor makes attendees HUNGRY. Take Sampling new products is the best way to determine advantage of the opportunity to create a happy customer brand preference and loyalty. This is a creative and or potential partner by satisfying an immediate need. inexpensive way to have your swag distributed to retailers at the show. EDUCATION Give attendees a taste of your brand by distributing samples of your food or beverage around the convention center. Sponsorship includes opportunity cost only. Pricing: $750 Outdoor Retailer provides labor for distribution. PR + MEDIA Pricing:
Exterior Sample Station $5,000
Interior Sample Station $6,000 PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 18 INTRO
ACTIVATIONS CONTENTS TABLE OF
BATHROOMS | CHARGING STATIONS | HOTEL KEY CARDS + DOOR HANGERS | LOBBY DISPLAYS SAMPLE STATIONS | SWAG HANDOUT | VEHICLE PLACEMENTS DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
VEHICLE PLACEMENTS EVENTS Park your snowmobile, truck, van, camper, pinzgauer or trailer in strategic locations in and around the convention center. Attract attention and showcase your brand in a way that makes traditional marketing jealous. EDUCATION Pricing:
Parking Meter Placement Call for pricing
Exterior Placement Call for pricing PR + MEDIA
Show Floor Placement Call for pricing
Lobby Placement Call for pricing PUBLICATIONS
For multiple vehicles or custom activation, contact your Account Executive. SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 19 INTRO
TARGETED CONTENTS TABLE OF
EMAIL LIST RENTAL | DIRECT MAIL LIST RENTAL | VIP BAG INSERT | RETAILER, REP + DESIGNER LOUNGE DIGITAL
EMAIL LIST RENTAL ON-SITE
Reach your target audience with an email campaign to Outdoor + Snow Show buyers. You can choose your pre-
or post-show deployment date and target by segment: EXTERNAL accessories, apparel, equipment/hardgoods or footwear. It’s your brand, your messaging and your creative—then we send it out! ACTIVATIONS Upgrade to PREMIUM to position your campaign for delivery to retailers during the prime dates right before the show. TARGETED Categories Available: · Accessories · Apparel · Equipment/Hardgoods
· Footwear REGISTRATION
· Source: Designers/Product Development BADGES +
Pricing:
Standard Email $2,500 per segment MAPS (For dates up to and including January 12, 2020)
Premium Email $3,500 per segment (January 13 - January 31, 2020) EVENTS (For dates after January 31, 2020, standard rates apply)
Source: Designers/Product $1,500/$2,500 Development Email per send/two sends EDUCATION PR + MEDIA PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 20 INTRO
TARGETED CONTENTS TABLE OF
EMAIL LIST RENTAL | DIRECT MAIL LIST RENTAL | VIP BAG INSERT | RETAILER, REP + DESIGNER LOUNGE DIGITAL
DIRECT MAIL LIST RENTAL ON-SITE
Send direct mail invitations to the official list of retail buyers registered for Outdoor + Snow
Show. This turnkey program includes everything: EXTERNAL use of the show’s official attendee list, printing, postage and mailing.
All printing done through this program is printed ACTIVATIONS on FSC certified paper.
Learn more and order at: www.OutdoorRetailerDirect.com TARGETED
Pricing: $500 (opportunity cost for one-time database access) REGISTRATION
Alert: Outdoor Retailer does not sell lists. Please BADGES + be careful and avoid unauthorized/unaffiliated companies that claim to have attendee lists. MAPS EVENTS EDUCATION PR + MEDIA PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 21 INTRO
TARGETED CONTENTS TABLE OF
EMAIL LIST RENTAL | DIRECT MAIL LIST RENTAL | VIP BAG INSERT | RETAILER, REP + DESIGNER LOUNGE DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
VIP BAG INSERT RETAILER, REP + DESIGNER LOUNGE EVENTS Put your messaging physically in the hands of high-value Attach your brand to the Retailer, Rep + Designer Lounge, VIP retailers and influential media. Promote a show where designers, retailers and independent reps will be special, new product, memorable program and/or booth able to put their feet up and bags down, grab a snack, location to key attendees in a very experiential way with a enjoy high speed internet access and relax in a “no-pitch” EDUCATION bag insert. zone. Your company will be included in all promotions of the Retailer, Rep + Designer Lounge. This exclusive sponsorship also includes the opportunity to contribute a Pricing: $1,000 promotional insert in the VIP Bag. PR + MEDIA
Pricing: $7,500 Exclusive Opportunity PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 22 INTRO
BADGES + REGISTRATION CONTENTS TABLE OF
CONFIRMATION EMAILS | REGISTRATION PORTAL | BADGE ADVERTISING | LANYARDS REGISTRATION DESKS DIGITAL ON-SITE OUTDOOR + SNOW SHOW OUTDOOR + SNOW SHOW JANUARY 29-31, 2020 | COLORADO CONVENTION CENTER | DENVER, CO JANUARY 29-31, 2020 | COLORADO CONVENTION CENTER | DENVER, CO ENDORSED + SPONSORED BY THE OUTDOOR INDUSTRY ASSOCIATION ENDORSED + SPONSORED BY THE OUTDOOR INDUSTRY ASSOCIATION EXTERNAL ACTIVATIONS
You are now registered for Outdoor + Snow Show 2020. We are excited you will be joining us for this event.
Some important notes: TARGETED Your Outdoor + Snow Show badge is for the trade show only at the Colorado Convention Center.
We do not mail badges before the show. Please print out your confirmation with the barcode and bring it to the Colorado Convention Center. You will scan your barcode and need a valid photo ID to pick up your badge at all registration counters. We will also be able to scan the document on your smartphone. However, we recommend if
possible, to please print your confirmation email with barcode before leaving for the REGISTRATION show to help expedite the process. BADGES +
We look forward to seeing you in Denver!
The Outdoor + Snow Show Team MAPS
REGISTRATION PORTAL EVENTS Feature your brand in a skyscraper advertisement in the Attendee Registration Portal. Each registrant will view five pages as they complete their registration, which means they will be seeing your ad five times by the time they CONFIRMATION EMAILS EDUCATION finish registration. Ad must be 200 pixels wide and may be Be right there with every attendee as they get ready up to 800 pixels tall. for the show. All Outdoor + Snow Show attendees and exhibitors receive a confirmation email - place your footer banner ad inside those emails. Pricing: PR + MEDIA
Attendee Portal $5,750 (exclusive) Pricing: Exhibitor Portal SOLD
Attendee Confirmation Email $7,500 (exclusive) PUBLICATIONS Working Media and Call your Account Exhibitor Confirmation Email SOLD Independent Rep Executive for details also available SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 23 INTRO
BADGES + REGISTRATION CONTENTS TABLE OF
CONFIRMATION EMAILS | REGISTRATION PORTAL | BADGE ADVERTISING | LANYARDS REGISTRATION DESKS DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
BADGE ADVERTISING LANYARDS EVENTS Badge advertising is an exclusive opportunity to share Placing your logo around the necks of 30,000 people just your brand with attendees and media repeatedly makes sense. Any closer and it would have to be a tattoo. throughout each and every day of the show. You will be And we all know that’s not going to happen, so I guess this highlighted on the front and back of more than 30,000 is the next best thing. EDUCATION printed badges.
Sponsor Levels: Dimensions: PR + MEDIA Front Badge Ad Back Badge Ad Exhibitors SOLD Size: 1.625” x 1.625” Size: 3” x 3” Attendees SOLD
Pricing/Availability: SOLD PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 24 INTRO
BADGES + REGISTRATION CONTENTS TABLE OF
CONFIRMATION EMAILS | REGISTRATION PORTAL | BADGE ADVERTISING | LANYARDS REGISTRATION DESKS DIGITAL ON-SITE EXTERNAL ACTIVATIONS TARGETED REGISTRATION BADGES + MAPS
REGISTRATION DESKS EVENTS Located near the entrances of the Colorado Convention Center, registration is the MOST HEAVILY TRAFFICKED AREA of the show. This opportunity is a sure way to get in front of all buyers, brands and media in attendance, ‘cause they all need badges, right? It’s really a no-brainer. EDUCATION
Pricing:
Registration Center Sponsor (exclusive) Call for pricing
PR + MEDIA Registration Counter Handout $2,100 PUBLICATIONS SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 25 INTRO
MAPS CONTENTS TABLE OF
POCKET GUIDE | SHOW MAP | YOU ARE HERE KIOSKS DIGITAL
4.25 inches POCKET GUIDE ON-SITE
This essential quick-reference tool includes show info, exhibitor list and maps. With this more sustainable option, we have forgone the traditional printed show directory, making the EXTERNAL Pocket Guide our go-to printed reference at the show.
DISTRIBUTION ACTIVATIONS
6,000+ copies are printed and available for pickup at distribution locations throughout the Colorado Convention Center. TARGETED Ad Rates:
Inside Front Cover Gate (4 panels, as shown) $7,500 1A. 3.875 inches wide X 8.5 inches tall 1B. 12 inches wide X 8.5 inches tall REGISTRATION 8.5 inches BADGES +
Spread; Run of Book (8.5 inches X 8.5 inches) $2,750
Full Page Ad (4.25 inches X 8.5 inches) (limited) $1,500 POCKET GUIDE
Back Cover (4.125 inches X 8.5 inches) $6,300 MAPS
Inside Back Cover (4 inches X 8.5 inches) $4,000 EVENTS
TRADESHOW JANUARY 29-31, 2020 COLORADO CONVENTION CENTER DENVER, CO EDUCATION
* final artwork subject to change
back cover spread
1B PR + MEDIA inside back cover
1A PUBLICATIONS ADVENTURE AWAITS
NEW 2-WAY SATELLITE MESSENGER
FindMeSPOT.com/OR
SPOT LLC @SPOT_LLC
VISIT BOOTH # 42042-UL inside front cover gate All SPOT devices are FREE with activation during Outdoor Retailer.
SPOT18_PocketGuideAd_OR_4.25x8.5.inddfull 1 page ad 7/9/18 11:21 AM SUSTAINABILITY + CUSTOM
CONTACT US Outdoor + Snow Show | 2020 Sponsorship + Advertising Opportunities 26 INTRO
MAPS CONTENTS TABLE OF
POCKET GUIDE | SHOW MAP | YOU ARE HERE KIOSKS DIGITAL
SHOW MAP ON-SITE
The on-site show map is the top-rated tool used by retailers as they navigate the show floor. With over 9,000 copies EXTERNAL distributed, this exclusive advertising opportunity is unparalleled for brand reach. ACTIVATIONS
Pricing/Availability: $10,000 (exclusive)
Back Cover Ad TARGETED (on exhibitor listing side) Size: 6.75” wide x 7.8” tall
Baffin_6.75x7.8_OR_Show_Dec18_fin_OR Show - January 2019 2018-12-21 3:12 PM Page 1
It’s Snow (Show) Time. EVENTS 2019 SHOW DATES A WEDNESDAY, JANUARY 30 Fika at Scandinavian Village - p.m. | Scandinavian illage Bar Snow Show Kickoff Breakfast 7: 5 - : 5 a.m. | MR
Patagonia Happy Hour REGISTRATION : - 6 p.m. | The Camp Larger Inside Ad Retail Buyer Buddy Program WINTER SPORTS MARKET - a.m. | Outdoor Retailer Flag in the Foyer Sierra Nevada Happy Hour January 27 - 29 : - 6 p.m. | enture Out Fashion Show + Trend Presentation OUTDOOR RETAILER SNOW SHOW EXPLORE WITH US a.m. - 2: p.m. & 2 - : p.m. | Trend + Design Center To The Future Happy Hour January - February