The company! Introduction of walt disney company! • (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue. Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, . • The company was reincorporated as Walt Disney Productions, Ltd. in 1929, and became publicity‐traded as Walt Disney Productions in 1938. • Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live‐action film production, television, and travel. • The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, today one of the largest and best‐known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as , ESPN, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 11 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well‐known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company. Walt Disney scope and mission! The Walt Disney company is to be one of the world’s leading producers and providers of entertainment and Information. Using our portfolio of brands to differentiate our Content , services and consumer products in the world. The budget and time frame of this company! • Budget:‐ The total budget of Disney company today is approximately USD $35 billion.

• Time :‐1923–1966: Walt Disney 1966–1971: Roy O. Disney 1968–1972: 1971–1977: 1980–1984: Ron W. Miller 1984–1994: 1995–1997: 2000–Present: Robert Iger. The stakeholders of Disney company! • Internal stakeholders. • Staff • Employees • shareholders • Licensees • retailers

• External stakeholders. • Public • Consumers • Communities • Distributors • Suppliers • contract workers • media and governmental organizations. • non‐profit and non‐governmental organizations The SMART objectives of Disney!

• Specific‐ The Disney's objective to provide entertainment and information worldwide. • Measurable‐ This objective can be seen by the team work of staffs and different media company. • Achievable‐ The business goals set were all agreed upon and achieved by Disney. • Realistic‐ Disney had its resources required to reach the top. • Time‐ Disney achieved its target by changing from time to time according to the business environment. Work Structure of Disney

• Studio Entertainment

Theatrical Buena vista Theatrical Distribution Television Televentur home music Produ Films Entertain group Production ction es

Prog Walt Disney Hollywood Buena develop vista ment pic records

Buena vista First run Touch Mammoth animati Stone records Intern on Pic

Live action Lyric records syndicat Hollywood ion Pics

Pay television services Walter Elias Disney! Introduction of Walter Elias Disney!

• Walter Elias "Walt" Disney was born on December 5, 1901 and Disney died of lung cancer in Burbank, California, on December 15, 1966. • He was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon,[2] and philanthropist. Disney is famous for his influence in the field of entertainment during the 20th century. • Disney is particularly noted for being a film producer and a popular showman, as well as an innovator in animation and theme park designs. • He and his staff created some of the world's most famous fictional characters including Mickey Mouse, a character for which Disney himself was the original voice. His Achievements !

• ‘Oswald The Lucky Rabbit’ became Disney brothers first major hit in 1927. • His ‘Steamboat Willie’ in 1928 was the next hit that gave an international sensation known as MICKEY MOUSE. • In 1937, Disney released ‘snow white and the seven dwarfs’ the world’s first full‐ length, full‐colour animated feature and the highest‐grossing animated movie of all time. • New studio was built in Burbank, and the company went public in 1940. • Creation of the Walt Disney Music Company to control Disney’s music copyrights and recruit top artists. Cont...

• In 1950, Disney’s first TV special, ‘One Hour in Wonderland’ reached 20 million viewers at a time when there was only 10.5 million TV sets in the U.S. • Disney created Buena Vista Distributions in 1953. • Disney expanded its television presence in 1954 with the ABC‐produced television program ‘’. • In 1955 Walter came up with a park for all ‘The Disneyland’. • In 1965 Walt dreamt of starting another theme park for which he secretly purchased over 27,000 acres of land near on which he planned to built ‘’ and ‐ ‘experimental prototype community of tomorrow.’ His Leadership attributes!

1. Never stop dreaming :‐ • Walt Disney was a dreamer. He never stopped trying out new things, creating new cartoons no matter how successful he was. • As a leader, you must also never stop innovating and dreaming about new possibilities. Truly the possibilities are only limited by your imagination. If you want to build something worthwhile, constantly think about more creative ways you can achieve it. • Never underestimate the power of your imagination to do something different from the rest of the crowd. Cont...

2. Keep on keeping on :‐ • Disney suffered many setbacks in his career. Most of us would like to believe that Walt Disney just thought of creating Mickey Mouse one day and became an overnight success, but a quick read of his biography will make you realize that Disney went through many discouraging moments before his success with Mickey Mouse, about 10 years after his first attempt at a business. • As a leader, you need to have a tenacity to keep on going. Every person will go through tough times, especially when he/she’s chasing after a huge dream or goal. • It is your tenacity that will cause you to stand out from the rest and attract people to follow you. His leadership style!

• His leadership style is ‘consensus leadership’ thus he was a dreamer and threw open his problems to the group or staff for discussion and simultaneously allowed and encouraged them to take relevant decisions for the company’s benefit. Thus Walt's leadership style was very influential and it brought success to the company from time to time. Thank you!