PASSPORT THE CZECH TOURISM REPUBLIC PASSPORT

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STAMP Holder’s signature THE EXPO PASSPORT IS NOT AN OFFICIAL DOCUMENT. THE PUBLISHERS THIS PASSPORT CONTAINS 36 NUMBERED PAGES WITH THE MOST OF THIS PASSPORT HOPE THAT VISITORS WILL USE THE INFORMATION IT BEAUTIFUL LANDSCAPES OF THE CZECH REPUBLIC CONTAINS TO MAKE THEIR STAY IN THE CZECH REPUBLIC 2 3 OFFICE OF COMMISSIONER GENERAL Thank you! the original meaning of the World Participation of the Czech Republic at the World Exhibition Exhibitions- to present discoveries EXPO 2015 Milan is an expression of thanks. and innovations. Only a strong theme and strong expositions may First, thanks to Italy, which as give signifi cance to EXPO also at a traditionally cultural and exhibition the same time when the world is power, found the courage and interconnected through internet strength to organize the World media, but concurrently at the time Exhibition even at a time when this when people are still looking for world has problems other than to those galleries, theatres and concert display science and art. Therefore, halls which intellectually enrich arranging for a place where all them. The Czech Pavilion is the countries of the world could meet proof of that- the latest discoveries and fi nd mutual inspiration in the and inventions are presented in the best way can off er each other is very form of contemporary art. important for the whole planet.       And thanks for a third time. Thanks It would be of no use to remind to those Czech scientists, companies everyone what Italy has given to and authors whose work is benefi cial the world in the past two thousand for people all over the world. And years. But I would like to remind not just for them. A visitor of the what extraordinary relations exist Czech Republic‘s exposition will especially between its northern an inspiration for the EXPO 2015 experience a wonderful journey region and the Czech Republic. The mascot, for another king and from a water molecule through lion in the national emblem of the emperor living in Prague, Rudolf II. genetic codes of plants and animal Czech Republic originated in Milano.    and human cells to the largest cell Charles IV, father of the country and A second thanks therefore belongs being our planet. But why should the most important Czech king and to organizers of EXPO 2015 who we speak about something that you Roman Emperor, returned to his have chosen the powerful theme have to see? Our pavilion, including homeland form Lombardy. Italian for the exhibition under the motto the restaurants and the lake, are at painter Arcimboldo painted the „Feeding the Planet, Energy for Life“ your service. legendary portrait, which became and invited participants to revive Welcome! 4 5 THE CZECH REPUBLIC PAVILION

6 7 THE CZECH REPUBLIC PAVILION

GROUND FLOOR: Water relaxation 2nd FLOOR: Laboratory of life 1 Public pool 8 Laboratory of Life 2 Pilsen Pool Bar 9 La Baita Del Cacciatore 3 Open-air theatre Ristorante Ceco 4 Tankovna Pilsner Urquell 10 Meeting Room 5 Gift shop

1nd FLOOR: National exposition and live forest ROOF: Roof top garden 5 Laboratory of Silence 11 Green garden 7 Land of Stories and Fantasy

8 9 THE CZECH REPUBLIC PAVILION

The Czech National Pavilion at the be introduced to the best that CZECH PAVILION PROGRAM Expo 2015 in Milan is a modular tourism, spa industry, and regional construction built by Vizovice foods can off er. The most interesting OFFICIAL OPENING ...... 1. 5. 2015 company KOMA MODULAR based on places of all Czech Regions will be EXPOSITION OF CZECHTOURISM...... 1.–16. 5. 2015 architectural plans by studio Chybik presented through an interactive + Krystof Associated Architects. The exposition by CzechTourism agency. CZECH NATIONAL DAY ...... 15. 5. 2015 ground fl oor of the pavilion features However, some regions will display EXPOSITION OF SOUTH MORAVIAN REGION ...... 17.–31. 5. 2015 a showpiece of the company Nafi gate their own expositions such as South Regional Days 17. 23. 24. 5. 2015 done by Lukas Rittstein. In addition, , Karlovy Vary, Plzen, Usti, + City of Brno Day 18. 5. 2015 the roof is crowned by a showpiece of Moravia-Silesia and Vysocina. In the EXPOSITION OF KARLOVY VARY REGION ...... 1.–15. 6. 2015 ZOO Praha by Jakub Nepras. summer months, the Czech Pavilion Regional Days 6. 6. and 13. 6. 2015 LABORATORY OF SILENCE  is dedicating its exposition to weekly MULTIMEDIA SITE themes of Science, Water and Design. EXPOSITION OF PILSNER REGION ...... 16.–30. 6. 2015 The Laboratory of Silence brings out LABORATORY OF LIFE Regional Days 21. 6. and 23. 6. 2015 the atmosphere of the Czech forests. The central part of this exposition is WATER DAY ...... 16. 6. 2015 At the same time, it uncovers the dominated by several pieces of art. secret world of plants all the way to One of them is a kinetic sculpture KOMA DAY ...... 26. 6. 2015 their cellular structure due to the made by Maxim Velovsky. This sculp- CZECH SCIENCE DAYS ...... 1.–14. 7. 2015 utilization of modern technology. ture is made of fi berglass from the At certain designated spots, in company Lasvit. Further, there are re- JIKA WATER DAYS ...... 15.–31. 7. 2015 a quiet setting, the visitor can see the liefs of wheat and banana tree codes ATOK DESIGN DAYS ...... 1.–16. 8. 2015 details of the world of plants. This from the Institute of Experimental is all possible thanks to multimedia Botany by Federic Diaz; projections EXPOSITION OF ÚSTÍ REGION ...... 17.–31. 8. 2015 microscopic systems connected of healthy and diseased cells from Regional Days 22.–23. 8. 2015 to a projection screen. This unique the Institute of Organic Chemistry EXPOSITION OF MORAVIAN SILESIAN REGION ...... 1.–15. 9. 2015 project of CVUT students came to life and Biochemistry from Jakub Nepras‘ Regional Days 2. and 5. 9. 2015 with the support of the Ministry of collection; and also an animal Industry and Trade. sculpture by Lukas Rittstein depicting EXPOSITION OF VYSOČINA REGION ...... 16.–30. 9. 2015 THE LAND OF STORIES AND the work of the company BIOVETA. Regional Days 23.–25. 9. 2015 FANTASY  NATIONAL EXPOSITION The Institute of Organic Chemistry EXPOSITION OF CZECH FORESTS...... 1.–15. 10. 2015 This is a show of partner regions and and Biochemistry will introduce its Czech Forestry Games 7.–11. 10. 2015 co-exhibitors whose expositions simulated laboratory for developing EXPOSITION OF CZECHTOURISM...... 16.–31. 10. 2015 will be rotating every two weeks. new medication. The laboratory is Visitors of the Czech Pavilion will authored by Jonas Strouhal. OFFICIAL CLOSING ...... 31. 10. 2015 10 11

MAP OF THE CZECH REPUBLIC Berlin ...... 350 km London ...... 280 km ...... 1 280 km ...... 1 030 km Warsaw ...... 680 km ...... 280 km Moscow ...... 1 920 km Karlovy Vary ...... 1 670 km Prague Paris Františkovy ...... 1 030 km Lázně Karlštejn Kutná ...... 880 km Hora Pilsen Litomyšl Konopiště

Žďár nad Sázavou

Kroměříž Telč Třebíč Brno Madrid ...... 2 230 km ...... 1 770 km Český Krumlov Milan Lednice-Valtice ...... 860 km ...... 643 km

BASIC DATA Vienna ...... 330 km Bucharest ...... 1 340 km Name: The Czech Republic ...... 252 km Budapest ...... 530 km ...... 1 080 km Area: 78 886 km2 (30,450 sq. miles) ...... 445 km Population: 10 540 246 (2014) Capital: Prague (1,3 million inhabitants) Borders: Germany, Poland, Slovakia, Austria 14 15 Czech Republic our times. The crown and mother of Czech towns is certainly Prague. The Scenic Heart of Europe It is the city of a thousand spires, one of the most beautiful human People say that the Czech Republic Moravian and Silesian lands, their settlements on this planet. is not a country, it is a garden. The endless gold coloured fi elds However, a person who discovers Czech hollow basin is situated in shine. History, both ancient and the beauties of Prague only, will the middle of the border-forming recent, provide a plentiful quality miss a lot. There are so many chain of mountains covered with of valuable and breath taking interesting and unique jewels all deep and melancholic forests historical sites to this blessed over the whole country that it is on hill sides – some places are region of historical cities and towns, impossible to see them all during covered by ponds that look like castles and palaces, monasteries, a lifetime. We would like to invite silver coins or interlaced threads of churches and cathedrals, real jewels you to a small sample. The gate is rivers. Other places are lively and or architecture and urbanism open and you may enter the Land

hilly. In the East, in the historical originating in all ages preceding Photos • CzechTourism of Wonders and Beauties. 16 17 Plan your visit in line with the Pilsen European Capital of Culture 2015 highlights

The Cirque Nouveau season (23rd January – 15th November 2015) Liberation Festival (1st – 6th May 2015) | City in Motion - Sokol Meeting (27th –28th June 2015) | 9 weeks of (29th June – 30th August 2015) | Giant Puppets (28th – 30th August 2015) | Gottfried Lindauer (6th May – 20th September 2015) | Adolf Loos Interiors (throughout 2015) www.visitplzen.eu | [email protected]

Generální partner Hlavní partneři Institucionální partneři

Partneři www.prague.eu Generální mediální partner Hlavní mediální partneři Mediální partneři

PCT inzerat_89x126_EXPO Milan.indd 1 of it for at least a moment – and pulsating artery of the city, the Old then it may reveal some of its secrets Town with its famous astronomical to you as well. clock and Wenceslas Square, the There have not been so many ar- true heart of the Czech Republic, ticles written and stories told about the place which the Czechs have any other Czech city or town as Pra- always run to at the turning points and Mozart and Liszt played to gue, the metropolis of the country. of Czech history in order to express Prague – excited audiences and received Standing on the Charles Bridge, one their will in front of the statue of Mysterious Mother of Cities great ovations. Church reformer Jan of the most beautiful stone bridges St. Wenceslas, patron of the Czech Hus preacher here, Kopernik, Kepler, in the world, and looking through nation. You will fi nd here the jewels The city of a thousand spires is Galilei, Giordano Bruno and Tycho silhouettes of silent statues across of modern architecture from cubism a mysterious labyrinth where history de Brahe observed the sky through the Lesser Quarter full of curved to functionalism to the Dancing blends with today. It‘s a magical pla- their astronomical telescopes here... streets and charming squares House. ce where the most infl uential men Walking here today means to be uphill where the Prague Castle and The islands of the Vltava of Europe have met – sovereigns, a part of all magic and mysteries of St. Vitus Cathedral shine – it is an river are an oasis of peace commanders, alchemists, Jewish the past. Prague has simply an at- experience which will not become within the vibrant metro- scholars... mosphere which cannot be off ered a routine even for those who have polis. Hundreds of muse- And precisely in this city, Rabbi by any other city in the world. An lived here for their whole life. You usm, galleries and theatres Low brought the clay Golem to enumeration of monuments, muse- will fi nd here the time-honoured attract visitors to enjoy an life. In the past, alchemists tried ums and galleries, wonderful places Vysehrad dominating the Vltava river extraordinary experience to produce a philosopher‘s and buildings even in its most and its 17 bridges which is the silver and the distinguished Na- stone in their melting pots at concise form exceeds the volume tional Theatre built by the the Court of Emperor Rudolf of this book. It is necessary Czech nation itself from www.czechtourism.com II. Franz Kafka wrote his to be submersed in Prague. the money donated www.prague.eu/cs dark and depressing works Let Prague impress you and by ordinary people is www.unesco-czech.cz here. Smetana, Dvorak, become an inseparable part Photos • CzechTourism leading this parade. 20 21 the noble Archbishop Palace sgrafi tto of the palace refl ected in that hosts a picture gallery full the surface of local ponds, perfect of masterpieces of the world‘s cassette ceiling of palace halls, plain

1 2 paintings. It is simply wonderful beauty of churches, sunny gardens 6 to walk in the English park of the and friendly nature. Or Trebic (5), 4 5 3 Pozdamecka garden of Kvetna with St. Procopius‘ Basilica with garden – its perfect symmetry and monumental rosettes and a unique Beautiful as the famous Charnel-house with sophisticated pictures made of seven hundred year old arched altars, chandeliers, coats of arms and fl owers, garden beds and hedges crypt and Jewish Quarter with over pyramids made of bones and plague of the uniquely preserved system one hundred and twenty houses, Cities – epidemic victims. Or Litomysl (2), of the French garden will take your Town Hall, School, Rabbi‘s house, Like Pearls on a Ribbon a renaissance jewel completely fi lled breath away. Synagogues and large Cemetery with music. The white pearl set in Another gem in the necklace with almost three thousand If Prague is the mother of cities, a renaissance necklace surrounding decorating the neck of the mother tombstones. Zdar na Sazavou (6) its children give her credit. For a delicate palace wearing a chic Prague is Telc (4). It is a town built is also a town worth your attention, instance, Kutna hora (1) is a city jacket made of sgrafi tto, with for artists and dreamers, a town namely due to the brilliance of Jan full of cathedrals, monasteries, and a surprising square surrounded by which has a sort of Italian style – Blazej Santini, virtuoso of Baroque- patrician houses, arched cellars, picturesque arcades of burgher fragile and adorable. There is Gothic architecture. The chapel of jewels of Baroque and Gothic houses. This is a town which is also a nice looking square surrounded St. Jan Nepomucky on Green Hill architecture and the art of sculpture, world renowned for hosting the by decorated facades of Gothic is unbelievably beautiful, light and a town with silver mines, opera festival Smetana Litomysl. and Renaissance houses, fi ligree airy. Simply, it is not a church – it royal mint and one of Another of Prague‘s is the most delicate lace. His work the most beautiful proud daughters is www.kutnahora.cz also includes the local plague Gothic cathedrals in Kromeriz (3), a town www.litomysl.cz cemetery built in the form of Europe dedicated full of gardens and www.telc.eu a human skull, stables, pub, hospital www.trebic.cz to St. Barbara, as well parks surrounding Photos • CzechTourism and monastery prelacy. 22 23 and it is great to lose your way there because a new surprise or another secret is waiting for you behind every corner. It seems that this town is a dream which changes all the time. And a visitor who is tired from wandering may sit at the turning auditorium of the theatre, visit some galleries or museums or sit on a boat and look at the town form the surface of the river. One of the dominating symbols of the Czech Republic is Karlstejn (2), 2 3 a monumental and proud stone castle and showpiece of the Czech 1 Gothic architecture. It towers on the wonderful park with forests Historical Krumlov (1). The labyrinth of a hill close to Prague. It seems and lakes. Konopiste (3), fi lled narrow and mystic medieval lanes that time is sitting on a corner with the spirit of court etiquette of Jewels – was built between rocky hillsides and does not dare to interrupt the the beginning of the 20th century, on the area having the size of movement of history. Palaces and ceremonial uniforms of the Emperor Wherever You Look a good-hearted giant‘s palm. The chambers, long spatial corridors, Court, hunters‘ jackets and the fi rst Gothic town of alchemists and unconquerable walls and strict motor cars. The last person who It is possible that the most beautiful stonemasons, conjurers and proud towers of the castle – and fi rst of all transformed the castle according to town in Central Europe is Cesky aristocracy crowned by beautiful the most precious jewel, Chapel of his own ideas was Franz Ferdinand Renaissance chateau – the second the Holy Cross with the unique set D’Este, heir of the Emperor Austro- largest after Prague Castle – is full of one hundred and twenty nine Hungarian throne. Marvellous of admirable magic and secrets. Gothic desk paintings by Master hunting collections, armouries, Curved lanes lead from the Theodorik. By waving a magic wand pompous parlours and bedrooms, attractive square and their direction you will be from here to another study room and even the private is given by the Vltava river which historical epoch, to places where dining room are fi lled with the fl ows through the town and its a fairy tale chateau looms out from spirit of the man banks are connected with a number whose death of bridges and foot bridges. It is in Sarajevo www.ckrumlov.cz a labyrinth of proud Renaissance launched www.hradkarlstejn.cz and Gothic houses, gloomy World www.konopiste.eu monasteries and proud cathedrals Photos • CzechTourism War I. 24 25 architecture – Villa Tugendhat. Brno decorated facades, but fi rst of all – is a lively city with colourful street Olomouc‘s Baroque showpieces. culture and a network of popular Beautiful fountains, Archbishop‘s coff ee bars and restaurants which fall Palace, Hradisko Monastery called asleep only when the night is tired. „Moravian Escorial“, Minor Basilica of 2 On the contrary, Olomouc (2) the Visitation of the Blessed Virgin 1 is a respectable thousand year old Mary on the Holy Hill and especially- 3 religious centre of Moravia. Visiting impressive Plague Column, the buildings. And so it is an enchanting Olomouc is the same as meeting largest Baroque sculptural group in Moravian experience to see decorative a wise and respectable man with an Central Europe. And to top it all off – Baroque churches and modernist infi nite amount of experience and an astronomical clock with workers‘ Jewels trade fair places next to each other his single word is worth man than fi gurines dated 1955. (Brno is the most signifi cant trade a library of books. Here you‘ll fi nd Moravia is also an amazing Moravia, the eastern part of the centre in the Czech Republic), impressive cathedrals, charming landscape full of excellent vineyards. Czech Republic, is a fruitful and Baroque plague columns, fountains churches, sumptuous burgher Lednice-Valtice area (3), the trails enchanting part of the country. and aristocratic places, Neo- palaces, monumental monasteries. of history remain in vineyards. The Its metropolis is Brno (1), a true Renaissance monumental theatre Olomouc is home to a breath taking majestic Baroque chateau Valtice, treasury of architecture. One will and a number of functionalistic Bishop‘s palace, the top work of decorated chateau Lednice built never feel lost here, in spite of its jewels including the most precious European Roman architecture, in the style of Tudor Gothic and size, it is an intimate and friendly one – one of the most remarkable Gothic churches and cathedrals, surrounded by a set of ponds and city. It is dominated by the Gothic villas in the world which was renaissance palaces with lavishly river branches, Chinese gazebo, Spilberk Castle and Neo- built according to the design of belvederes, bridges, romantic castles, Gothical Cathedral of St. Peter the world renowned architect Empire style hunting chateau, scenic www.brno.cz and Paul – although 650 years Ludwig Mies van der Rohe colonnade and even a minaret.... And www.lednicko-valticky-areal.cz have lapsed between in 1930, the exclusive vineyards, wine cellars and excellent www.olomouc.cz completion of both monument of modern Photos • CzechTourism Moravian wine is everywhere. 26 27 through the city of thermal springs. And if you taste, in addition to benefi cial water, Bechervoka (local and famous herbal liquor) you will discover another dimension of the attractiveness of this town. All spa towns, as centres of active social life, grew into more and more beautiful towns and today we can admire cute shiny buildings in Frantiskovy Lazne (2), which region of the and almost look like fi gures on Moravia. And hardly ever would you 1 a wedding cake made by end up with beer only, the thing is 2 3 4 a confectioner‘s hand, and we can the Czechs hare also famous eaters. concurrently strengthen our health Local cuisine would not probably at the local and oldest peat spa win a competition in cooking Liquid Gifts – country is actually full of spas, but in the world. You will be similarly healthy meals, but it is hard to resist. these three towns are simply the enchanted by respectable peace It would be an unforgivable sin to of the Czech Lands most famous of them. The fi rst rank in elegant classical pavilions in come to Plzen (4) and not visit our belongs to Karlovy Vary (1), Marianske Lazne (3), especially local brewery, not to taste the world The so-called Spa Triangle is the a charming town situated in the when you know that forty healing famous beer Pilsen. It would be the showpiece of the western part of river valley. It is diffi cult to resist springs are available in a small same mistake to not get acquainted the Czech Republic. The whole a carefree and festive feeling of territory of the town and you will with the actual spirit of the town. peaceful promenade between fi nd sixty other springs in the close You can feel it almost everywhere. sumptuous facades of lofty vicinity. Pilsen, the European Capital of houses, between columns of For Czechs and the whole world, Culture 2015, has an artistic cheerful bountifully decorated colonnades. local famous beer is another liquid spirit and hands it out in fi stfuls. The knowledge that Peter the treasure. People say that Pilsen beer Several important theatres, Great, Maria Terezia, Bach, Goethe, is the country‘s treasure, but you local philharmonic orchestras, Casanova and Beethoven all drank will fi nd this excellent gold coloured galleries, cultural coff ee the same hot healing water from drink with its original taste in every bars, a number of musical fragile porcelain cups while standing theatres and folk next to Corinthian columns of festivals and all that www.karlovyvary.cz marvellous Mlynska colonnade, is supplemented www.plzen.eu uplifts you and provides once-in- by live street www.frantiskovylazne.cz -a-lifetime dimensions for a walk Photos • CzechTourism art. 28 29

NOTES NOTES

32 33 Exclusive Partners

logotyp základní varianty logotyp firmy oK Ma je vytvořen z extendované verze technicistního fontu Purista se speciálně upravenou literou „K“. Používá se primárně v plnobarevném tisku. Černobílá varianta logotypu KoMa se užívá všude tam, kde je vyloučena možnost užití plnobarevného tisku. logotyP tato barevná varianta logotypu je doplňková a používá se jen v určitých specifických situacích (zejména v propagačních tiskovinách, podtiscích apod).

ukázková rozměrová škála logotypu s doporučenými definicemi užití v rámci základních merkantilií.

100 % = a4, a3 50 % = a5 a méně 10 % = minimal

ve zmenšení pod 20 % doporučujeme neužívat plnobarevnou verzi značky. v takových případech doporučujeme pracovat s jednobarevnou variantou.

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