Hi & Fi Asia- 2020

22nd Edition 22-24 June 2020 NECC, , China

Co-located with： Organizer: Why Hi & Fi Asia-China?

Health foods in China：Consumers appetite for imported health foods is huge

Ingredients success in China: China holds huge potential for food ingredients suppliers The Chinese health foods market is one of the fastest growing in the Asia Pacific region, being valued at around US $ 40 billion in 2016 ,US $ 62 billion in 2021, at growth a rate of 10%-15% a year. The Chinese convenience food market is the largest in the world Some key factors behind the growth: •The key consumer group behind this growth story is the urban middle class, with high disposable incomes. By 2020, 75% of China’s urban population are expected to be middle class. A key consumer group is the middle-aged and elderly. 01 In 2016 there were 231 million people over in China. This is expected to reach 437 million by 2050. •71% of respondents in a 2015 Pew Global Attitudes Survey considered food safety to be a ‘very big’ or ‘moder- ately big’ problem. Consequently, there is considerable interest in natural, clean label and organic foods. Younger consumers — or ‘Millennials’ are very concerned with a healthy outward appearance, and •Foods imported from the West tend to have a food safety ‘halo’, particularly if they hail from the US or Australia, 02 understand the fundamental link between looking good and good digestive health. which are perceived to have high standards. Europe is also seen as a source of clean and safe food, if more Rising incomes, especially among the urban middle-class, means that health foods are increasingly industrial than Australia. seen as every day products rather than a luxury. 03 •Chinese consumers are also increasingly educated about, and interested in healthy eating. There is also a growing awareness of the link between unhealthy food consumption and lifestyle-re- In line with these market trends, we have therefore decided to create one exhibition to cover products and lated diseases. The prevalence of diabetes, heart disease and cancer in China has increased 04 services for the whole food & beverage value chain, from raw ingredients to finished health food products. nine-fold in a generation. This is achieved by co-locating Hi & Fi Asia-China and with Health and Nutraceutical Products China (HNC), 05 The government has been making a concerted effort to boost the nutritional intake of the popula- ProPak China and FoodPack and Starches Expo. These combined platforms will be the only event of this scale in tion, with the China Food and Nutrition Development Outline 2014-2020. China.

Hi & Fi Asia-China: your access to China’s F & B market, which has a unique business culture that strongly emphasises “face to face interactions”. Some visitor numbers from Hi & Fi Asia-China 2019… Welcome to Hi & Fi Asia-China 2020 *based on the onsite visitor sample survey

Hi & Fi Asia-China 2020, jointly organized by Informa Markets and Sinoexpo Informa Markets, is the leading Chinese B2B trade show for health and food ingredients industries. The 2020 edition will take place from 22-24 June in the NECC, Shanghai together with HNC, ProPak China, and Starch Expo to bring you an extensive 95% 91% 91% 44% offering in health and natural ingredients, food ingredients, beverage ingredients, starch ingredients, organic would like to would recommend were satisfied/ have products, finished nutraceuticals, and food packaging and processing solutions – all under one roof. attend Hi & Fi Asia-China very satisfied with purchasing Hi & Fi Asia-China 2020 to industry friends or colleagues Hi & Fi Asia-China 2019 power

Hi & Fi Asia-China welcomed visitors from more than 80 countries and regions Product Categories

More than 80% of the local visitors are from the first tier More than 60% of international visitors were from Health Ingredients Natural Ingredients Functional Ingredients Food Ingredients cities of China, such as Shanghai, Beijing, Asia, such as South Korea, India,Japan, Thailand, and Raw Materials province, Zhejiang province, and province… Indonesia, Malaysia, Philippines... Food Spices Food Additives Beverage Ingredients Main Job Functions Main Purposes of Visit and Flavors ・ General Management ・ Source new suppliers ・ Distribution ・ Place orders ・ Purchasing ・ Locating new products and services Combined Events ・ Consultant ・ Meeting/establishing contact with suppliers/customers ・ Marketing ・ Collecting market information ・ Sales ・ Participating in onsite conferences 170,000 100,000 + 1,800 + ・ R & D ・ Locating agents SQM Visitors Exhibitors ・ Product development ・ Exploring industry innovations

Main areas that visitors currently operating in ・ Functional food ・ Dairy products The Co-located Shows ・ Health product ・ Products with no additive ・ Functional beverage ・ Pet food / animal nutrition HNC| Connect with suppliers of healthy finished products, dietary supplements, health foods ・ Dietary / health supplements ・ Organic products and functional foods ・ Baking ・ Personal care ・ Natural & herbal medicine ・ Quick-frozen food Starch Expo | The most important exhibition for starch and starch derivatives suppliers in the ・ Infant nutrition/ infant food and formula ・ Confectionary Asia Pacific region. ・ Convenience food / instant food ・ Snacks ・ Pharmaceuticals ・ Brewing ProPak China| China's premier event for the processing and packaging industries

45% of HNC visitors were interested in Hi & Fi Asia-China *For more information about the c-located shows,please refer to www.figlobal.com/china/about 33% of ProPak China visitors were interested in Hi & Fi Asia-China

I was quite satisfied with the Hi & Fi Asia-China this year. I could visit freely, and site management was We are very happy to be part of this event again which we’ve been attending every year reliable. I’m glad to recommend the exhibition to my other colleagues. I also participated in the for the last 10 years. Every year we take the opportunity to launch new products at the conferences and activities held on the site of the exhibition, which was rewarding! I hope the event. We find the event very well organized, attracting, most of our key customers, and exhibition will become even better next year! we’re already looking forward to the participation in the event next year. What you can expect at Hi & Fi Asia-China 2020? Show venue-NECC

Beijing Near one airport and one high-speed Seoul railway station that more than 90% of Access Shanghai High-speed The leading platform for entering into the world's largest domestic visitors will travel through Railway Station Tokyo Hongqiao F&B market International Airport

Line 17(Under Construction) NECC(Shanghai) Network North Station NH 3 2

1 Zhongshan 4.1 The combined one-stop platform allows you to netword ·1/2 hour by railway for visitors Line 2 Park Lujiazui Xujingdong WH EH

5 directly with HNC exhibitors (finished nutraceuticals) and .2 .1 People's from River Delta 8 6 .2 .2 Square Line 2 Line 23(In Planning) SH 7 ProPak China exhibitors (food processing and package) Hongqiao Transportation Hub Pudong ·Around 2 hours by plane for International Branding Airport visitors from North China and Pearl Complimentary promotion opportunities for your compa- Hangzhou River Delta ny to the organiser's marketing channels, including e-newsletters, buyer guide, media coverages, website etc. Guangzhou Taipei Learning Hear from local authorities and international leading One Overseas Pavilion, Hongkong names to learn about the latest industry trends and the NECC China's regulations and laws exclusive for overseas companies...

Matchmaking A 1,300+ SQM Exhibition Area offered, Hi & Fi Asia-China is expected to welcome nearly 100 overseas Pre-arranged B2B meetings with buyers organised by our companies from more than 25 overseas countries and regions. B2B experts

95% 93% 88% Some Onsite Highlights of exhibitors would recommend of exhibitors were satisfied/ plan to Hi & Fi Asia-China to industry friends or colleagues very satisfied with Hi & Fi Asia-China 2019 attend Hi & Fi Asia-China 2020 Innovation & Content Hub A content theatre to learn about the latest trends and innovations from leading industry names. (in no particular order) New Product Zone Some of this year’s exhibitors A selection of the most innovative solutions from across Hi & Fi Asia-China and HNC.

Supplier Finder Our interactive screens to assit with discovering quickly the location of your existing clients and new partners.

Nutraceuticals Industry Development Conference Representatives from government agencies as well as industry experts will discuss issues such as regulatory policies, cross-border e-commerce, routes to market, development trends etc.

Discovery Tours This is our first time exhibiting at this event. Golden Omega is new in the Chinese An activity that features several theme routes in combination with the indus- market. Hi & Fi Asia-China is very important because it is the first introduction of our try trends to offer you the opportunities to interact directly with visitors. company in the Chinese market. Nóng Hǎo, Shanghai One of China’s most loved cities by international friends

The Attractions A perfect combination of both China and western world cultures The Bund, The Bund Shanghai Disney Resort, Nanjing

Road, City God Temple of Shanghai hanghai Disney S Resort ,New world of Shanghai, TianZiFang, Yu Garden, Sinan Mansion, Zhujiajiao town, Century Park, The Oriental Pearl Radio & TV Tower, Shanghai Zhujiajiao town Jinmao Tower, Madame Tussaud's

The Cuisine Tang Bao Some of shanghai’s key cuisine are sugar and soy. SauceYang's Fried, , Xiaolongbao, Yan Du Xian, Plain Noodles, Eight-treasure delicious duck, Boiled chicken , Qibao Cakes

Yang's Fried Dumplings

Yan Du Xian

Boiled chicken

Jian Guo Zi

Eight-treasure delicious duck

Hot pot

One China’s traditional festival takes place the day after the end of the show The Dragon Boat Festival takes place on 25 June 2020 Dragon Boat Racing Zong Zi when Chinese people will eat and have dragon boat racing in memory of the poet and minister Qu Yuan of the ancient state of Chu during the Warring States period of the Zhou Dynasty

The rest of the wolrd Mr. Tolga Irkan Direct Line: +31 (0)20 708 1784 Email: [email protected]