Honeyjamdeck-2015.Pdf
Total Page：16
File Type：pdf, Size：1020Kb
HONEY JAM CANADA CANADA’S PRE-EMINENT FEMALE ARTIST SHOWCASE If it wasn’t for Honey Jam, I wouldn’t be here today, quite literally.” { – Nelly Furtado, Recording Artist } “ Ebonnie, Thank you for providing something like Honey Jam for the past 20 years. I encourage everyone to come out to Honey Jam and check out some of the up { and coming talent from across Canada.” – Juno Award Winning Artist, Divine Brown } “I want to congratulate Ebonnie Rowe and the entire Honey Jam team on this milestone anniversary and for what promises to be another exciting year. Universal Music Canada is going to be in the building.” { – Ivan Evidente, Universal Music Canada } HONEY JAM CANADA CANADA’S PRE-EMINENT FEMALE ARTIST SHOWCASE What is Honey Jam Canada? Founded in 1995 by Executive Director Ebonnie Rowe, for 20 years the non-profit also provides and advocates for educational, mentoring, performance and professional development opportunities through a variety of initiatives and pro- grams and is a proud supporter of female focused charities such as the YWCA. Produced by the non-profit PhemPhat Entertainment Group, Honey Jam conducts an annual nation-wide search and showcase of Canada’s hottest emerging female talent. Dedicated to discovering and fostering new female talent within Canada, famous alumni include, Michie Mee, Melanie Fiona, Nelly Furtado, Jully Black, Anjulie, Reema Major and many more. These female musical influencers regard Honey Jam as an essential conduit on their journey to superstardom. Go to www.honeyjam.com to learn more. “What was so nice to see was that there was a wide variety. There were opera singers, there were reggae singers, there were R&B singers…” { – Adrian Rezza, Audition Judge – Producer, Rezza Brothers } THE HONEY JAM PROCESS How we discover talent DISCOVERING THE TALENT Honey Jam features a multicultural mix of young female talented artists from across Canada in all genres including rock, pop, hip-hop, country, opera, gospel, dancehall, soul, R&B and jazz. “Honey Jam is so important because it gives young singers an opportunity to network, the tools to learn more about the industry and hone their craft, and then find a place where they can put it on stage.” { – Elaine Overholt, Artist Development Workshop Performance Coach & Audition Judge } THE HONEY JAM PROCESS Honey Jam 2015 Events Auditions (May 31) Honey Jam is committed to connecting emerging female talent with the people and companies that can turn their musical ambitions into reality. Hundreds of artists from around the country participate in live and online auditions each year, all of whom are vying for a coveted spot. The Honey Jam season begins with a dedicated national media push and talent search each spring, followed by vigorous live auditions. Media and Talent Launch (July 23) The Honey Jam Media and Talent Launch is an evening reception introducing selected Honey Jam artists to music and me- dia and industry. This provides an opportunity for sponsors, industry, and artists to mingle and network, and to enable the Honey Jam artists to meet one another and begin to form connections and build relationships. The launch includes a welcome message from Honey Jam Producer, Ebonnie Rowe, who will speak about the plans for the 2015 showcase, artist workshop, as well as some exciting opportunities some of the artists will receive $5,000 in Yamaha sound equipment, as well as an opportunity to perform at the Canada’s Walk of Fame Emerging Artist Stage in September 2015. “Honey Jam has been such a wonderful experience in my life. I’m thankful for everyone who’s made the past 20 years memorable.” { – Ebonnie Rowe, Founder/Producer Honey Jam } THE HONEY JAM PROCESS Honey Jam 2015 Events, continued Artist Development Workshop (July 25) The Honey Jam Artist Development Workshop is open to the artists who were selected to showcase at the 17th annual Honey Jam concert. This workshop is a key component of the growth process for these artists. As unsigned artists navigating their own paths to success, the hands-on training offered via the workshop is a valuable experience for the artists involved. It helps them to develop the business aspect of their entrepreneurial endeavors and network with successful and well-connected professionals in the industry. Concert (August 13) The Honey Jam Concert is a public showcase held in August at The Mod Club Theatre in downtown Toronto where finalists from coast to coast perform live. In previous years Much Music VJ’s such as Sarah Taylor and Lauren Toyota, have hosted Honey Jam to an audience of music industry influencers, media, artists, tastemakers and fans. Not only do music lovers get to hear what is new and up and coming in the Canadian music industry but A&R’s from all labels attend this showcase/con- cert looking for the next big Canadian female musical star. “HoneyJam has a history of producing some amazing talent that have become international artists. We have Nelly Furtado, Jully Black, we have Melanie Durant, we have Reema Major... we have so much talent.” { – Lucas Rezza, Audition Judge – Producer, Rezza Brothers } The Sponsorship Opportunity Backed by top-tier talent, a long-standing reputation and loyal fan base, Honey Jam delivers a robust marketing and promotional package. This opportunity is about establishing a strong and positive affiliation between your brand in partnership with Honey Jam and its artists, along with leveraging your brand in front of a predominantly female, urban, 18-34 demographic. The benefit to Honey Jam’s targeted audience is the ability to connect directly with tastemakers and influencers, while demonstrating your brand’s commitment to fostering and supporting the next generation of Canadian music talent. WHY BECOME A SPONSOR OF THE EVENT? Taking advantage of each events’ resources for connecting up and coming female talent and music influencers together. Honey Jam offers a direct event platform that caters to Canadian artists, stylists, producers, entertainment industry executives, media, talent and publicists. The concert venue will host over 600 guest, and will be an ideal place for professional networking and celebrity spotting in Toronto. ADVANTAGES: coming artists. • Entertainment and music media and artists • Opportunities to interact with artists, media, publicists, styl- • Over 1,500 attendees during the three events (Auditions, ists and entertainment executives. Media Launch, Artist Workshop & Concert) • Increasing brand equity and promoting your brand to a • Demographic reach 18-34 years of age – young trendsetters targeted demographic and tastemakers throughout Canada. • Making an influential mark in the music and lifestyle industry • Supporting Canadian music industry and up and “Honey Jam is well-known and it has been around for 20 years. It is something that we are proud to support, and we are proud to be partnered with Ebonnie and Honey Jam.” { – Andre Lucas, Community Relations Manager, TD Bank } Past Influential Attendees of Honey Jam Recording Artists Actors, TV Personalities & Notable Influencers Management Team and Record Labels Nelly Furtado Much Music VJ Sarah Taylor CP Records Representatives Anjulie Much Music VJ Lauren Toyota SONY BMG Representatives Mekhi Pfifer Stacey McKenzie, Model EMI Representatives Reema Major Andrea Lewis, Degrassi: The Next Generation Much Music and Michie Mee, Matt Babel MUCHFact Representatives Jully Black Director X Chris Smith Management Kardinal Offishal RT! Esthero Cazhmere Suzy McNeil Zack Werner, Canadian Idol Judge Keisha Chante & Music Artist Manager Divine Brown Melanie Fiona Saukrates VIta Chambers Rich Kidd Universal Music Canada Representatives Warner Music Canada Last Gang Records “I’m working with two young singers who got into HoneyJam last year. It’s so phenomenal to see them empowered by this experience and to get this opportunity. { There is something about HoneyJam that is just absolutely singular as an experience.” – Zack Werner, Artist Manager } The Media Media partners will add value to the event, utilizing the venue by interviewing celebrities and industry influencers and by promoting our sponsors through their outlets. MEDIA WHO HAVE COVERED HONEY JAM EVENTS MuchMusic National Post Global TV Toronto Star Toronto Life Toronto Sun Rogers TV NOW CITY TV Exclaim RapCity The Grid Ooh La La CBC Radio SUN TV CFRB, CHRY CBC, Metro CKLN Globe & Mail CIUT Along with multiple web media outlets PRESS CLIPPINGS “We are very thankful for having so many wonderful sponsors for the past 20 years. Not only do I thank you, but the artists who have performed at Honey Jam do as well. You have helped achieve { their goals, but have also supported Canadian Music.” – Ebonnie Rowe, Founder/Producer Honey Jam } Past Sponsors “We provide educational opportunities through Honey Jam workshops which is our way of making sure that the women who get chosen for the show get something longer lasting than just performing for one night.” { – Vivian Barclay, General Manager of Warner Chappell Music Publishing & Honey Jam board member } SPONSORSHIP BENEFITS Honey Jam offers an exciting opportunity to showcase your brand in many or all of the following ways. We will work with you to customize a mutually beneficial partnership • Naming rights for Concert • Logo inclusion in print & radio advertisements • Opportunity to post signage, distribute promotional material • Logo inclusion on auditions/launch/workshop/showcase radio, on-site at auditions, media launch, artist workshop and showcase print, online promotions • Logo on all media • Logo and with website link on honeyjam.com for 1 year • Tickets to Honey Jam Concert/Artists Showcase • Opportunity to post signage, distribute promotional material • Honey Jam staff wearing branded company t-shirts on-site at auditions, media launch, artist workshop and showcase (supplied by client) • Speaking opportunity at media launch • Social media advertising and mentions on Facebook and Twitter • Logo inclusion on-screen at Concert/Artists Showcase from the Honey Jam accounts leading up to all events and during.