Corporate Partnerships Report Overview of WWF Mediterranean Programme in Portugal Corporate Partnerships

Fiscal Year 2013/2014

For further information on specific partnerships, please contact WWF Mediterranean Programme - Portugal Ângela Morgado ([email protected]) For any media enquiries, please contact Marta Barata ([email protected])

WWF is one of the world’s largest and most experienced independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

The WWF has an active program in Portugal for over 10 years and a team of 7 people, acting in the areas of biodiversity conservation and forest, climate change, water footprint and fisheries.

Published in January 2015 by WWF – World Wide Fund For Nature – Mediterranean Programme (Formerly World Wildlife Fund), Lisbon, Portugal. Any reproduction in full or in part must mention the title and credit the above-mentioned publisher as the copyright owner. © Text 2015 WWF-Mediterranean Programme in Portugal All rights reserved.

1. Introduction

WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature. As the 2014 Living Planet Report demonstrates, the challenges that the global environment is facing today are too big, too interconnected and too urgent for any one organization to solve alone. Recognizing the scale and complexity of the challenges, we have chosen to engage in collaborative and collective action with businesses, investors, consumers, governments and other civil society organizations to drive positive change.

OUR WORK WITH THE CORPORATE SECTOR WWF seeks to work with those who have the greatest potential to reduce the most pressing threats to the diversity of life on Earth and together find solutions to conservation challenges such as deforestation, over-fishing, water scarcity and climate change. Business drives much of the global economy, so we consider that companies also have a specific responsibility to ensure that the natural resources and ecosystems that underpin their business are used sustainably. Business is also primed to lead on rapid adaptation and on the innovative solutions needed to drive change.

By working with business, WWF aims to change behaviour and drive conservation results that would not be possible otherwise.

More specifically, our work with business aspires to do this by: • promoting better production and responsible sourcing of raw materials that otherwise drive deforestation or unsustainable use of water; • encouraging a switch to 100 per cent renewable energy and away from fossil fuels; • engaging jointly on public policy; • supporting the equitable sharing of natural resources; • redirecting financial flows to support conservation and sustainable ecosystem management; • raising awareness of the need to consume more wisely; and • protecting some of the world’s most ecologically important places.

We do this in a variety of ways, including supporting regulations that stop illegal or unsustainable activities, encouraging companies and industry platforms to make ambitious commitments and to engage in public policy discussions, and supporting credible certification schemes (e.g. Forest Stewardship Council (FSC), Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC), Roundtable on Sustainable Palm Oil (RSPO), Roundtable on Responsible Soy (RTRS). We also publish scorecards and reports on company or sector performance, mobilize public pressure through high-profile campaigns on issues related to business activities (e.g. Seize Your Power, Virunga), as well as work in partnership with individual companies.

This report focuses on the partnerships between WWF Mediterranean Programme - Portugal and individual companies.

Most of WWF’s engagement with business is focused on the key themes of commodities, climate and freshwater.

We work with key companies in priority commodity supply chains to reduce the impact of commodity production and drive demand for more sustainable commodities. Our Market Transformation Initiative focuses on the largest companies that buy and produce agricultural commodities, such as palm oil or cotton, that drive deforestation or unsustainable water use; on fish, both wild caught, such as whitefish and tuna, and farmed such as salmon and shrimp; and on forest products such as timber and paper. Our engagement with forestry companies includes participatory programmes such as the Global Forest & Trade Network (GFTN) and the New Generations Plantations (NGP) platform.

On climate change and energy management, the activities of our Global Climate and Energy Initiative with business focus on adopting reduction targets for emissions, encouraging a switch to 100 per cent renewable energy and on best practices in corporate climate leadership. Our overall objective is to facilitate a transition to a low carbon future in line with a below 1.5°C decarbonisation pathway.

WWF’s work on Water Stewardship promotes responsible business engagement on water issues. We define Water Stewardship for business as a commitment to the sustainable management of shared water resources in the public interest through collective action with other businesses, governments, NGOs and communities. It typically starts with improvements in water use and reducing water related impacts of internal and value chain operations, and progresses to influencing governance of the resource.

WWF’s CORPORATE PARTNERSHIPs Our cooperation with partners is based on a common understanding of issues, shared ambitions or activities, and a willingness to speak out in public. In general, we distinguish three types of partnerships with companies: 1. Driving sustainable business practices; 2. Communications and awareness raising; and 3. Philanthropic partnerships.

Driving sustainable business practices Our bilateral partnerships aim to deliver direct conservation results on key issues or in priority places by changing practices throughout a company’s operations and value chain. These intend to reduce the major environmental impacts of some of the world’s largest companies, achieve conservation results that would not otherwise be possible, and influence related sectors and markets.

Communications and awareness raising

The second way that WWF partners with business is by raising awareness of key environmental issues and mobilizing consumer action through communications and campaigns (including cause- related marketing campaigns). These partnerships also aim to highlight the beauty and uniqueness of places and species for which WWF stands. This approach includes, for example, consumer actions to encourage the purchase of sustainable products such as MSC-certified fish, or results in companies supporting campaigns that inspire action in favour of special places such as the Arctic or endangered species like the orang-utan.

Philanthropic partnerships The third approach is articulated through specific programmes with companies to fund conservation projects and the institutions that deliver them. Philanthropic relationships with companies raise money for the conservation of key places and species, and the capability and tools to deliver such conservation.

WWF partners on a philanthropic or awareness-raising level with companies that are undertaking substantial action to improve their sustainability performance, or that have negligible environmental impacts.

As this report shows, many partnerships with companies use a combination of these approaches.

WWF works with companies to achieve our conservation goals. NGO and company partnerships involve engaging in constructive dialogue while challenging each other with real issues. As such, they involve opportunities and risks for both parties. At WWF, we manage the risks by having clear guidelines and criteria in place, including a due diligence process. In all relationships, we maintain and exercise the right to public commentary.

TRANSPARENCY AND ACCOUNTABILITY Results and impact, both qualitative and quantitative, are essential for us. We advocate transparency in action by all stakeholders as a crucial step toward sustainability. We believe that accountability for results and transparency to our supporters and our members on how we deliver those results are key to our approach of working in a constructive, cooperative manner with all our partners, including business. We want all our partnerships with business to deliver the greatest impact possible, with the goal of creating lasting results at scale. We have therefore started a process of deeper and more systematic assessment of the targets and the outcomes we achieve in our work with the business sector and specifically through our bilateral partnerships. All WWF offices are committed to continue or start reporting publicly on all our company relationships, their intent, objectives and impacts, of which this report is one part.

THIS REPORT The aim of this report is to give an overview of the partnerships that WWF Mediterranean Programme in Portugal has with individual companies. Funds obtained through corporate partnerships are typically used by WWF to:

• Work with the company to reduce its impacts and footprint and to help shift sectors and markets toward sustainability in line with WWF’s global conservation strategy; • Raise public awareness of key conservation challenges; • Directly support WWF conservation projects.

WWF Mediterranean Programme in Portugal is responsible for the (contractual) agreement(s) with the companies concerned. The activities of the engagements in many cases take place in other countries or regions. In 2013, the total income from business represented 13% of the total WWF network income.

2. Partnership descriptions

The following list represents all corporate partnerships that WWF Mediterranean Programme has in Portugal with an annual budget of ≤25K EUR

Altri Associação de Produtores Florestais do Concelho de Coruche e Limítrofes (APFC) Banco Espírito Santo (BES) Certificação Florestal - Certisado Corticeira Amorim Evidência Hotéis Granorte Cortiça Jerónimo Martins MA Games – El Corte Inglês Onyria golf resorts Piedade Group Prodite Zeelandia Vila Park Hotel

In kind partnerships GfK Metris Ogilvy & Mather Advertising Portugal SIC TV Visão Magazinex

The Global Forest & Trade Network (GFTN) is one of WWF’s initiatives to eliminate illegal logging and transform the global marketplace into a force for saving the world’s most valuable and threatened forests. GFTN aims to mainstream the principles of responsible forest management and trade as a standard practice throughout the global forest products industry by providing technical assistance, partnership and trade opportunities with committed companies. GFTN considers independent, multi-stakeholder-based forest certification as a vital tool in this process. Nearly 200 companies in 20 countries around the world participate in GFTN. The companies APFC, Piedade group, Altri, Corticeira Amorim are partners of this network.

The Green Heart of Cork (GHoC) is the new project of WWF about conservation of the largest patch of oak in the world. It is located in the Lower Valley of the Tejo and Sado, in an area of half of a million hectares where is located the largest Iberian aquifer and includes some of the most biodiverse habitats of the Mediterranean. It aims to compensate landowners who contribute to the improvement of basic services that ecosystems provide to us all: the carbon sequestration, soil formation, regulation of the water cycle and biodiversity. The companies Granorte Cortiça and Jerónimo Martins are partners of this project.

The project Check Out for Nature (COFN) proposes to participating hotels to suggest their customers at the time of 'check out ' a donation of 1 Euro as a voluntary action to support the organization and its conservation activities. The hotels Onyria golf resorts, Evidência Hotéis and Vila Park Hotel joined this initiative.

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