The Sheraton Hotel 811 Seventh Avenue, New York, NY 10019

1 Key Hotel Contacts

Dan McCarron Director of Hotel Sales dan.mccarron @Sheraton.com 212-841-6421

John Yake Director of Sales, Group John Yake John.yake Director of Sales, Group @starwoodhotels.com Citywides 212-841-6792 212-841-6792

Site Requests: Mary Keller Destination Sales Information Executive Mary.D.Keller@ Sheraton.com 212-841-6657

2 Leadership

3 Location Airport • LaGuardia Airport 9 miles • John F. Kennedy International Airport 14 miles • Newark Liberty International Airport 16 miles Convention Center • Javits Center 1.5 miles

Attractions • Times Square 0.3 miles • 0.3 miles • the of 0.2 miles 4 Accommodations

• Total Guest Rooms: 1,780

• 850 Kings & 869 Doubles

• Total Suites: 61

Traditional King Superior Double

5 Executive Suite Penthouse Suite Meetings & Events

Total Meeting Space • 62,000 Square Feet • 43 Meeting Rooms • Meet and feed capacity: 800 attendees Largest Meeting Space: • Metropolitan Ballroom -14,896 sq. ft. / 3rd Largest NYC Ballroom • Ceiling Height 22′ ft. • Reception 2,500 people • Rounds 1,600 people

Meeting & Events Information • Meeting and Event Management team:100+ years of service • Executive Conference Center capacity 10-100 attendees • Stacked & Self-Contained meeting space

6 Food & Beverage

Specialties • Chef Joe Fontanals, awarded the Presidential Achievers Award from the Food and Beverage Association of America in 2016 • A first-class Culinary Team, featuring an in-house sushi chef • The 100-Mile Menu Program • Paired: Inspired Ingredients, Expertly Matched.

Flexible Dining Options • Hudson Market (buffet breakfast, lunch and dinner daily) • In-room dining • Library Bar (located in Lobby) • Mini Bar

7 Amenities & Services

• VIP Service Team

• Business Center FedEx Office Print & Ship

• Sheraton Club Lounge A relaxing, upscale space that offers complimentary breakfast and afternoon hors d’oeuvres

• Sheraton Fitness Center Powered by Core Performance, featuring pelotons

• Full Service Concierge Desk and Theatre Ticket Desk Located in the lobby

• Lobby Gift & Amenity Shop

8 SWOT for Hotel & Competitors

Strengths Grand Hyatt • Location and brand flagship • Demand can vary from SNY • Renowned chef & culinary team • Similar sized meeting space • $200M in renovation between 2013-2015 • Columns in ballroom • Small meeting capabilities and large meeting • Lack of subway access and offsite activities exclusivity Weaknesses • Guestroom to meeting space ratio Hilton Midtown • Elevator renovation • Partner through NY5000 – dedicated exhibit • Service perception space • Dining outlets • No room service • Lack of price integrity Opportunities • Disjointed meeting space • Brand repositioning (facelift features) • Sales & service reputation issues • Business travel • Group strategy realignment Crowne Plaza Threats • Co-located within office building • Influx of supply in market • Disorganized arrival experience • Travel alerts • Meeting space in need of renovation • Currency exchange rates and VISA challenges • Brand strength ≠ Sheraton/Marriott • Growing appeal of secondary cities

9 January February March April S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 5 6 7 1 2 3 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 4 5 6 7 8 9 10 4 5 6 7 8 9 10 8 9 10 11 12 13 14 • Sheraton New York 15 16 17 18 19 20 21 11 12 13 14 15 16 17 11 12 13 14 15 16 17 15 16 17 18 19 20 21 22 23 24 25 26 27 28 18 19 20 21 22 23 24 18 19 20 21 22 23 24 22 23 24 25 26 27 28 value dates 29 30 31 25 26 27 28 25 26 27 28 29 30 31 29 30

May June July August • Calendar S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 5 1 2 1 2 3 4 5 6 7 1 2 3 4 6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11 • 2018 13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18 20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25 27 28 29 30 31 24 25 26 27 28 29 30 29 30 31 26 27 28 29 30 • Rate ranges $169-$269 September October November December S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 1 2 3 4 5 6 1 2 3 1 2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10 2 3 4 5 6 7 8 9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17 9 10 11 12 13 14 15 16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22 23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30 23 24 25 26 27 28 29 30 30 31 10 2018 RATES STARTING AT: $169 $219 $229 $239 $269 Thank You

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