THE OFFICIAL MAGAZINE of the USF ALUMNI ASSOCIATION WINTER 2018 UNIVERSITY of SOUTH FLORIDA System A FUTURE WITHOUT LIMITS USF reveals a new brand Update: Presidential search Brain-powered drones STEM INQ lab at USFSP A Preeminent Research University Reward Yourself...and show your Bull Pride Switch to the USF Rewards Card Low Rates | No Balance Transfer Fee No Annual Fee | Point-Per-Dollar Rewards APPLY ONLINE TODAY bullscard.com 2 UNIVERSITY of SOUTH FLORIDA THE OFFICIAL MAGAZINE of the USF ALUMNI ASSOCIATION WINTER 2018 UNIVERSITY of SOUTH FLORIDA System Features 34 34 College of The Arts Cover Story: USF updates its brand BRYCE WOMELDURF | BRYCE Yearlong effort included outreach to more than 1,000 stakeholders. 40 Rocky-morphosis Our logo isn't the only iconic USF image that has evolved over the years. Photos: Top, courtesy of SPARK; middle left, RYAN NOONE | USF News; middle left, RYAN courtesy of SPARK; Photos: Top, University 4 From the President 16 24 6-11 First look 12-25 University 26-29 Athletics 30-33 Philanthropy Forever Bulls 42 From your Alumni Association 48 2018 USF Alumni Awards About the cover: The staircase at USF 43 Meet your 2018-19 USFAA 52 Where’s Rocky? Tampa’s Marshall Student student group leaders Center introduces visitors 54 Chapters & societies 40 Phillip Furman, MA ’72: to the new academic logo 44 HIV/AIDS warrior 58 Class notes in a dramatic way. Cover Photo: Ryan Noone | USF News WINTER 2018 3 From the President Photo: ASHLEE HAMON PHOTOGRAPHY Dear alumni, friends and supporters be seen throughout the pages of this issue: The USF Libraries has transformed into a hub for creativ- of the USF community, ity and collaboration. Long gone are the days of quiet study among shelves of books. Today the libraries' design and pro- THE UNIVERSITY OF SOUTH FLORIDA is on a trajectory un- gramming fosters an environment for students to share ideas like ever before in its history – truly entering a new institutional and work actively on research in a more modern, engaging era. We are reaching milestones once reserved for universities setting. This issue’s 21st-century library feature (page 18) twice our age. We are being recognized by everyone from local highlights the many ways USF is leading the charge toward supporters to state leaders to national and global higher educa- this more innovative library design. tion stakeholders. We continue to make groundbreaking strides Similarly, our colleges are always looking for new ways in research, student success, teaching and community impact. of teaching that challenge the status quo. One example can And we are coming together, for the good of our students, as be seen in the USF College of Pharmacy (page 17), which one united, strong and dynamic university. is now using virtual and augmented reality to help students In this very special issue of the USF magazine, you will get understand the complex patterns of drug interactions. Visit our a comprehensive look at how we are celebrating this new era online version of USF magazine at usf.edu/magazine to get a with a new academic brand for USF. As you will read in our glimpse of this technology in action. cover story, this new brand is the result of thousands of hours In this issue you will also read about our continued efforts of research and stakeholder interviews – including conversa- to engage with the diverse community we serve. This includes tions with many of you. This research effort revealed that while a range of philanthropic support and targeted mentorship USF enjoys fervent support from its own alumni and commu- programs, as we’ve seen with our ever-growing Latino Scholar- nity, the field is wide open for us to own our brand in a bigger ship Program (page 33) and a recently established partnership way nationally, where our awareness is comparatively low. between the nationally regarded Helios Education Foundation This brand reflects the proud, optimistic spirit of the and the Black Leadership Network (page 32). As the state’s Bulls – the relentless drive we share to shape the future. It first and only metropolitan Preeminent Research University, was designed to stand out among our higher education peers these kinds of community engagement opportunities are vital and showcase the Bull pride we all know so well – while USF to our mission. Athletics will retain its use of the iconic “Bull U.” I hope you USF is entering a new era – with a new brand, a new logo will enjoy delving deeper into the thoughtful process that and new ideas that will propel us further than ever before. brought this brand to fruition. There is so much to celebrate, and it is just the beginning. Of course, our brand is more than just the logo. Our brand Thank you for your continued support of USF, and as is represented in everything we say and do. That includes our always … GO BULLS! innovative approaches to teaching, research and engagement with the community around us – examples of which can also JUDY GENSHAFT, USF SYSTEM PRESIDENT 4 UNIVERSITY of SOUTH FLORIDA USF is published quarterly by University Communications & Marketing and the USF Alumni Association for alumni, friends and members of the USF community. USF is a member of the University of South Florida System, which includes USF, USF St. Petersburg and USF Sarasota- Campus consolidation Manatee. University Communications & Marketing process moves forward Chief Marketing Officer Joe Hice AVP Public Relations and Communications Kim Hill AS SEVERAL KEY DEADLINES APPROACH in the process to consolidate USF’s three separately accredited institutions into one USF Alumni Association Executive Director Bill McCausland, MBA ’96 unified university, dozens of students, faculty, alumni and other Communications Director Rita Kroeber interested community members are sharing their thoughts on USF Content Editor Tom Woolf possible benefits of the legislatively mandated change. Design Editor Anne Scott The USF Consolidation Task Force recently held a series of Alumni Content Editor Penny Carnathan ’82 town hall meetings at campuses in Tampa, St. Petersburg and Contributors Sarasota-Manatee, with approximately 100 people providing Anne DeLotto Baier ’78; Vickie Chachere; Matthew important ideas and suggestions. Cimitile; Katie Ebner, class of ’19; Elizabeth Engasser ’15; Adam Freeman; Mark Fredricks; Aaron Hilf; Krista Lee; Public meetings will continue over the next few months, Will Lytch; Keith Morelli ’77; Ryan Noone; Carrie O’Brion; offering the university community more opportunities to be Sandra C. Roa; Dave Scheiber; Rich Shopes; Melissa Wolfe involved in the process. The consolidation task force website also ’13; Bryce Womeldurf; Tom Zebold includes a section for anyone to submit their comments prior USF System Administration to the task force’s Feb. 15, 2019 deadline to produce a list of Judy Genshaft, President Ralph Wilcox, Provost and Executive Vice President recommendations for the USF Board of Trustees. David Lechner, Senior Vice President for Business “A critical part of the process is hearing from students, and Financial Strategy John Long ’82, Chief Operating Officer faculty, staff and community members throughout the region,” Charles Lockwood, Senior Vice President for USF Health Dr. Jonathan Ellen, chair of the task force, says. “We’ll take the Paul Sanberg, Senior Vice President for Research, valuable feedback from the town hall meetings and evaluate it as Innovation & Knowledge Enterprise Joel Momberg, Senior Vice President for University we develop a final set of recommendations that will help build on Advancement and Alumni Affairs the successes already being achieved across all USF campuses.” Martin Tadlock, Regional Chancellor, USF St. Petersburg In addition to the town hall meetings, Ellen, the president Karen Holbrook, Regional Chancellor, of Johns Hopkins All Children’s Hospital in St. Petersburg, and USF Sarasota-Manatee USF Trustee Hal Mullis delivered a presentation to the Florida USF Board of Trustees Board of Governors (BOG) in September. Ellen and Mullis Brian D. Lamb ’98, MBA ’17, Chair updated the BOG on the progress and student-focused approach Jordan B. Zimmerman ’80, Vice Chair Michael L. Carrere of the task force, university administration and the trustees. Stephanie E. Goforth ’82 Their remarks were well received by members of the BOG, who Oscar Horton Moneer Kheireddine, Class of ’19 praised the collaborative, transparent and comprehensive nature Deanna Michael of the process. Harold W. Mullis, Esq. By phasing out separate accreditations, students from Leslie Muma ’66 John B. Ramil ’78, MCE ’00 Tampa, St. Petersburg and Sarasota-Manatee will Byron E. Shinn ’79 experience a range of benefits, including a simplified Charles Tokarz admissions process, access to more degree programs, Nancy H. Watkins ’82 increased efficiencies that result in graduating faster Contact USF and with less debt, and expanded opportunities in University Communications & Marketing 4202 E. Fowler Ave., CGS 301 graduate or doctoral research. Consolidation will also Tampa, FL 33620-4301 result in all USF students, regardless of which campus (813) 974-4014 or [email protected] they attend, having an opportunity to graduate from a Contact the USF Alumni Association Preeminent State Research University. Gibbons Alumni Center The USF Board of Trustees must submit an 4202 E. Fowler Ave., ALC100 Tampa, Florida 33620-5455 implementation plan to the BOG by March 15, 2019, (813) 974-2100 • (800) 299-BULL (2855) with the university required to consolidate accreditation [email protected] by July 1, 2020. Update your contact information: www.myusfbio.org Reprint policy: USF encourages reprinting articles – ADAM FREEMAN | USF News in their entirety. Permission may be obtained by contacting [email protected]. WINTER 2018 5 BUILDING THE FUTURE OF Health 0:38 Topping Off The New Morsani College of Medicine And Heart Institute USF CELEBRATED A MILESTONE held when the last beam is placed, The 13-story, 395,000-square- in the construction of the new USF marking the completion of a building’s foot facility is scheduled to open in Health Morsani College of Medicine structure.