MEDIA KIT 2020-21

Rule the Sky with us A new age , exclusive for ’s leading airline

[email protected] About the Airline

Indigo is India’s largest low-cost airline in terms of passengers carried and fleet size, with almost 50% domestic market share as of July 2019. The only airline in India with more than a decade of profitable operations, Indigo offers its leisure and business travellers an on-time, courteous and hassle-free service and affordable flying experience consistently. Focussing on quality and detail, the leading airline of India extends seamless air connectivity within India and internationally. With a uniform fleet for each type of operation and high operational reliability, Indigo is India’s most preferred airline. Achievements

Awarded Only Indian Airline Best Low Cost to bag Airline Asia at the Best Low Cost Airline in Central Asia/India ‘The Best by Partnership Airline with Dubai

th (10 year in a row) Airport’ (3rd time in a row)

Awarded with the Passenger Choice Award Top Airline by Absolute for being the Passenger Growth (South Asia) Best Low Cost at the Carrier in Asia and Changi Airline South Pacific Awards 2019, at the in APEX Asia Awards

2 Simplifying the business of flying

Connecting Passengers travelled 78* Cities Monthly 58 domestic and 20 49%* international. domestic market share Providing best connectivity between Metros and 6.5 Tier I cities and Million* very aggressive 1500* expansion 5,979,551 daily Flights plan for connecting (Domestic) Tier II & Tier III cities On-time 582,988 performance of Average Passenger (International) Load Factor 94.3%* *As on August 2019 85.1%* *As on July 2019

Fleet size Only Airline has the steadiest in India with more growth plans in terms of than a decade of increase in 238* profitable Aircraft, fleet and operations 20 new aircraft to be added in 2019 destinations

3 Global Standing Top 20* Top 15* Airline in the Airline in the world by world by passenger fleet count size

Best Top 10* Airline in the Low Cost Carrier world by On time in Central performance Asia

Source: OAG Punctuality League 2019 Source: Skytrax World Airline Awards

4 Readership Comparison

Below data reflects how IndiGo’s Inflight magazine’s readership stands in comparison to total per issue readership (all editions) of leading National Dailies in India.

Times of India - 5.06 million

Deccan Chronicle - 4.86 million 6.5 Hindustan Times - 3.39 million Million* Economic Times - 1.23 million Per Issue Readership Per Issue combined Readership data as per IRS Q1 2019 by Media Research Users Council (MRUC).

Source: Directorate General of Civil Aviation (DGCA)

5 March, 2019 Issue No. 85

the The Magazine The inflight magazine of Indigo aims to set new trends through its quirky and effective design and engaging rich content for its travellers. The magazine will offer new and inspiring articles related to travel, lifestyle, wellness, sports and adventure, personalities, theatre and movies, art, culture & heritage and trending news in and around. The magazine’s enriching content, specially curated to target an upwardly mobile global audience, will have a universal appeal and every issue will have one article in an international language. As a mouthpiece of travel food adventure culture innovation the brand, the magazine will showcase the latest updates, menu & Presented by merchandise of the airline along with crew integrated content.

Inside pages

6 Passenger Demographics

Business

Leisure

60% 40% 14 years - 75 years

Segment Age s ( E 1, 2) S E C A (A1, A2) S E C B (B1, B2) S E C & D Other 52% 32% 15% 1% Income Gender

From corporate travellers and foreign delegates to CXOs, Ministers and students Profession

7 Indigo Network (Domestic)

Passengers Destinations travelled 6 million 58 (Monthly*)

Map not to scale *As on August 2019

8 Indigo Network (International)

Passengers Middle East Destinations travelled 582,988 20 (Monthly*)

Adding Chengdu, China from September 2019 and Hanoi, Vietnam from October 2019

Codeshare South East Asia

Map not to scale *As on August 2019

9 Tech Specs & Rate Card Indigo inflight magazine offers the advertisers a unique access to Indian masses, especially an upwardly mobile segment, in closed environment where there are no distractions and quality time is spent on reading it dur- Magazine Size: 19.5 cm (w) X 25.4 cm (h) ing the flight journey. 195 mm (w) X 254 mm (h)

Magazine Dimensions / Bleed Ad W x H (cm) W x H (mm) Magazine Size: 19.5 x 25.4 195 x 254 Live/Safe Area(FPC): 17.5 x 23.4 175 x 234 Live/Safe Area(DSC): 37.0 x 23.4 370 x 234 Double Spread(DSC): 39.0 x 25.4 390 x 254

Non-Bleed Ad Dimensions Live/Safe Area: W x H (cm) W x H (mm) 17.5 cm (w) x 23.4 cm (h) Full page 17.5 x 23.4 175 x 234 175 mm (w) x 234 mm (h) Double Spread 37.0 x 23.4 370 x 234

Ad Creative Deadlines

Issue Deadline Bleed Size: October 17th Sept. Magazine th size+3mm November 17 Oct. PAGE BLEEDS December 17th Nov. • 3 mm on all sides for a total document size of 195 mm wide x 254 mm high. Ads submitted without sufficient January 17th Dec. bleed area will be reduced to fit live area size. …and similarly for all successive months LIVE/SAFE AREA OR NON BLEEDS: • 10 mm on all sides for a total document size of Rate Card 195 mm wide x 254 mm high. • Additionally, for spread bleed ads, allow 10 mm on INR USD$ * each side of the gutter for binding. Full page colour (FPC) 10,00,000 $14100 • Please do not place logos, legal disclaimers or other critical information outside the live area. Double page Spread (DPS) 20,00,000 $28250 • Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation. Inside front cover 20,00,000 $28250 • The ad should be provided in the pdf and eps format Inside Back Cover 18,00,000 $25400 only. Outside Back cover (OBC) 25,00,000 $35300 GSM Cover 220 Inside Pages 70

* First 15% pages. 30% surcharge shall apply. Periodicity: Monthly * Next 15% pages. 15% surcharge shall apply. *Innovations: Price on Request

10

#TheAddress, Plot No. 62, Okhla Industrial Area, Phase III, - 110020, India.

For advertising enquiries, contact [email protected] www.maxposuremedia.com

USA UAE Maxposure Media Group LLC Maxposure Marketing Services WLL Maxposure Arabia FZ LLC 22 Jericho Turnpike, Suite 108, Suite no. 652, 6th Floor, The Lounge Dubai Media City, Building No. 8, Mineola, New York 11501, USA , Serviced Offices Building 247, Road No. Premises No. 523, Fifth Floor, Dubai, Phone: +164 63672916 1704, Diplomatic Area, Manama, Bahrain, UAE , Tel: +971 - 569766911 Email: [email protected] P.O.Box 11409, Mob: +973 3306 7099, E-mail: [email protected] Tel: +973 17518793 MGM SDN. BHD. Subcontinental Media Pvt Ltd Maxposure Media (Thailand) A-15-03 Tropicana Avenue, No.12, Profficio 2nd floor, 4 Mohakhali Co. Ltd, No. 4/1 Soi Lat Phrao 52 Persiaran Tropicana, Tropicana Golf & Commercial Area (Nivet 2), Wang Thongland Country Resort, PJU3, 47410 Petaling Dhaka 1212, Bangladesh, Sub-District, Wang Thongland Jaya Selangor Malaysia, Tel: +880 1862260427, District, Bangkok, Tel: +60 378860995, E-mail: shohedulsubcontinentalmedia.com E-mail: [email protected] e-mail: [email protected]

MAXPOSURE India Offices INTERNATIONAL REPRESENTATON

Bengaluru NORTH America 409, A Wing, 4th Floor, Mittal Towers Canada | Wayne Saint John MG Road, Bengaluru, Karnataka - 560001 The New Base, Tel +141 63631388 Tel: +91 80 41510657 E-mail: [email protected] Chennai Europe #10, Uthamar Gandhi Salai, France | Nicolas Devos Nungambakkam High Rd, Nungambakkam, IMM International, Tel: +331 40137905 Chennai, Tamil Nadu 600034 E-mail: [email protected] Tel: +91 44 42015684 London | David Simpson Indore Simpson Media, Mob: +44 79 00885456 7/1, 409, 4th Floor, Ratan Mani Complex, E-mail: [email protected] Opposite Inter Star Showroom, New Palasia Russia/Switzerland | Gleb Korotkov, Halfbudget Indore-452001, Tel: +91 731 4248881 Tel: + 7 9852243800, +41 767102525 Email: [email protected] Jaipur Shop No.B-18, Hotel Arco Palace Turkey | Tan Bilge | Media Ltd Opp. Metro Station, Sindhi Camp Station Road Tel: +90 212 2758433 Jaipur-302001, Tel: +91 141 4047655 E-mail: [email protected] Kochi Far East Sushil Menon Hong Kong/Indonesia | Peter Jeffery Tel: +91 9740191055 Asian Integrated Media Ltd. Email: [email protected] Tel: +852 39106388 E-mail: [email protected] Kolkata DPS Corporate Club, 1st Floor Japan | Yusuke Yamashita | Pacific BusinessI nc 9A Sebak Baidya Street, Kolkata-700029 Tel: +813 36616138, E-mail: [email protected] Tel: +91 33 40680111 South Korea | Jung-Won Suh Sinsegi Media Inc., Tel: +82 27858222 Omkar - The Summit Business Bay E-mail: [email protected] 7th floor, Unit No.716, Chakala, Andheri Kurla Australia Road Behind Gurunanak Petrol Pump, Andheri Sydney | Charlton D’Silva | Publisher’s Internationale` (East) Mumbai - 400093 Tel: +612 92523476 Tel: +91 22 61991111 E-mail: [email protected]

11