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MEDIA INFORMATION Largest FMCG Circulation & Readership in Ireland* 20 18 MEDIA INFORMATION Largest FMCG circulation & readership in Ireland* higher readership 15% than the next FMCg title ONLINE STATS Shelf Life .ie Member 16,442 26,721 1,662 4,419 Audit Bureau *Monthly Circulation 7,542 Visits Page views VISITS FOLLOWERS of Circulations ABC Audit Period: January-December 2016 Retail readership breakdown Why use Supermarkets: ? • Dunnes Stores • Tesco Shel fLife • SuperValu • Aldi • Marks & Spencer • Lidl • Iceland Symbol Groups: • Centra • Daybreak • Day Today • Spar • Londis • Costcutter • XL • Mace • Quik Pick • Checkout • Buy Lo • Moreish ShelfLife is sent to over 7,500 ShelfLife is a publication that is • Re.store • Fresh qualified principles in the trusted by our readers. This • Gala • Your Stop convenience, multiple, off-trade trust provides a platform for • Xpress Stop and independent retail sectors. brands to advertise their products to the trade. ShelfLife can be found in all Off-Trade: retail establishments. We are ShelfLife has published in-depth reaching a growing number of articles, industry news, market ShelfLife is the official readers with both a direct and reports, analysis and opinion for magazine for members of the indirect involvement in the sale, over 24 years. National Off-Licence marketing and regulation of Association. FMCG brands, and most The ShelfLife online offering importantly frontline staff who www.shelflife.ie is the leading are influencing customers with FMCG trade website. what they read in ShelfLife. Forecourt: ShelfLife weekly ezine ‘Week in • Applegreen • Gulf Oil ShelfLife is the magazine with Grocery’, is sent out weekly to • Topaz • Emo the highest circulation of any an opt-in subscriber base of • Texaco • Maxol trade title in the country. over 5,000 subscribers. • Amber ShelfLife’s readership and ShelfLife is the number one audience reach nationwide is choice for advertising products 15% higher than our nearest rival and services related to the Independents: Retail News and 30% more than grocery industry. ShelfLife is the official title for Checkout. members of the Convenience ShelfLife runs the National The official magazine for Convenience Store Awards, and Store & Newsagents members of the Convenience also the Grocery Management Association and is circulated Store & Newsagents Association Awards. to all its members. (CSNA) , and affiliated with retail associations such as RGDATA and NFRN. Wholesale/Cash & Carry: The official magazine for Musgrave, Stonehouse, members of the National Off- Value Centre and independent Licence Association (NOffLA). outlets throughout the country. I Throughout the years, the Barry Group has worked with the ShelfLife editorial and sales teams on countless features and news items and on every occasion, their professionalism and excellent service levels have shone through. The growth and consistent raising of standards from the magazine and their recently renovated website proves the future will be one of sustained success for ShelfLife. JIM BARRY, MD, The Barry Group I For 20 years ShelfLife I For those in retail, particularly I ShelfLife is an integral part of the Irish has been at the those in the newsagent and retail industry and we look forward to it forefront of convenience store sector, it each month to receive up to the minute highlighting future would be difficult to imagine a news and views on the trade. BWG has trends and espousing month without ShelfLife. It worked with ShelfLife for many years the benefits of continues to inform us and and I always find the team extremely technology to the remains as relevant today as it professional and reliable. We look retail industry. was when it was first published. forward to maintaining a strong relationship into the future. SEAMUS MCHUGH, VINCENT JENNINGS, International Sales & CEO, SUZANNE WELDON, Marketing Manager, CSNA (Convenience Stores & Marketing and Communications Director, CBE Newsagents Association) BWG Foods Circulation & Readership ® FMCG buyers ® Members of NOffLA, CSNA, and RGDATA ® Store owners and key decision makers within the retail sector ® Manufacturers & suppliers ® Managing directors and head buyers within the leading retail organisations ® Business marketing managers ® Marketing and market research consultants ® PR and marketing agencies ® Brand managers ® Recruitment agencies ® Information technology professionals ® IT resellers/distributors & manufacturers Social Media Follow us at Twitter @shelflifedotie Like us at Facebook www.facebook.com/shelflife.ie Bespoke Packages In addition to advertising, we also offer bespoke promotional packages including section sponsorship, company ‘spotlight’ profiles, cover wraps, inserts, and much more. To hear more on these opportunities, please contact us. Sponsorship Align your brand and message with various sections within ShelfLife. Sections available for sponsorship include; Market Movers, social diary, recruitment, store profiles. Company ‘spotlight’ feature ‘Spotlight’ is a series of articles opening its pages to experts in a range of fields to hear what topics they think will make a critical difference for organisations and retailers working in the FMCG/grocery sector. Whether it is an emerging trend, existing solution, technology or a lingering issue that brands owners/ retailers are looking to solve. How it works: 1. You choose the topic 2. You are interviewed by our journalist on why that topic is important. 3. You discuss how your solution/offering rises to the challenges faced by your target market Integrated print & online campaign A blended campaign of activity that covers your target audience in print & online at www.shelflife.ie. The site attracts over 14,000 unique visitors per month. The package includes a full page advert in two issues in print, as well as your leaderboard or MPU advert appearing run-of-site over 2 months. Online ShelfLife.ie Extend your reach in the FMCG sector with www.shelflife.ie. Fully searchable, and with over 14,000+ unique visits per month, ShelfLife.ie offers the magazine’s print content online – an invaluable resource for anyone working in the retail sector. Stories from the site are also sent out via our social media. Exclusive section sponsor (includes banner advert) €990 for a 4 week period Sections available to sponsor: News, Brand Central, People, Off-Trade, Advisor MPU advert on general rotation for a 4 week period €500 Banner advert on general rotation for a 4 week period €500 Mini header advert on general rotation for a 4 week period €250 Week in Grocery - E-mail newsletter ShelfLife’s unique weekly round-up of grocery trade news, delivered each Friday to over 5,000 ‘opt-in’ subscribers. Headline advert slot per week €250 Bottom advert slot per week €200 BellyBand U-shape Copy gaTeFold Tailored Cover Flap • A bellyband is a printed wrapping • A unique advert size and format • The MaXiMUM iMpaCT • Printed on strip folded around every issue calculated to give maximum impact , advertisement format magazine cover stock • Can be located to ‘bookmark’ incorporating editorial attention with • Inside Front: 3-pages to view (including • Integrated with cover for maximum your printed advertisement inside a double page spread Inside front premium position first-view impact the issue • Cost: €2,600 • Within magazine: 4 pages to view • Includes image area on reverse of flap • Budget approx €3,500 • Cost: €6,950 • Cost: €3,500 (without print cost) €5,000 (incl. print cost) ShelfLife Features 2018 JANUARY JULY OCTOBER Packaged & Cooked Meats Back to School Lunchbox Fillers ≠ ≠ OTC Medicine Bottled Water Stationery ≠ ≠ ≠ Fuel Easter & St. Valentines’ Day Health & Beauty ≠ ≠ ≠ Soup C-Store Winners & Nominees Craft Beer ≠ ≠ ≠ Irish Brands ≠ Australia & New Zealand Wine ≠ ≠ Cash & Carry Insight FEBRUARY ≠ Spanish Beer & Wine ≠ Sports Nutrition & Energy AUGUST ≠ Paper Products ≠ Tinned Foods NOVEMBER ≠ Frozen Foods ≠ Healthy Family Foods Xmas Drinks (Alcoholic) ≠ Bread ≠ Breakfast ≠ Xmas Essentials ≠ Franchise Partners ≠ Cooking Sauce ≠ Home Baking ≠ Symbol Groups: Franchise ≠ Soft Drinks MARCH ≠ Laundry & Household ≠ Chile & Argentina Wine ≠ Hygiene/AFH ≠ Infant & Baby ≠ ≠ RYO Tobacco DECEMBER ≠ Oral Care SEPTEMBER Dairy ≠ Best of the Year ≠ ≠ Hot Beverages Recruitment Agencies ≠ Cigars ≠ ≠ Confectionery Packaging & Labels ≠ Weight Management ≠ ≠ Biscuits ≠ E-Cigarettes ≠ Newspapers ≠ Sparkling Wine APRIL ≠ Mixers ≠ Soft Drinks ≠ South Africa Wine ≠ Ice Cream ≠ Sugar Confectionery ≠ Foodservice ≠ Sales & Marketing ≠ Gin MAY ≠ Summer Drinks (Alcoholic) ≠ BBQ ≠ Tobacco ≠ PR & Marketing ≠ Convenience Foods JUNE ≠ Kantar Worldpanel Top 100 Brands At Home ≠ Crisps & Snacks ≠ ‘Free From’ (Gluten Free, Lactose Free, Dairy Free, etc) ≠ Pet Food ≠ Driving Footfall ≠ Pizza 2018 Advertising Rates TriM size: Bleed size: ACTuAl AreA ouTsIde prinT PAge sIze PAge online TriM size (mm) Bleed sIze (mm) Shelf Life .ie Cost height Width Height Width Ireland’s Online Retail Authority double Page spread €4,950 340 x 480 350 x 490 * Extend your reach in the outside Back Cover €3,895 340 x 240 350 x 250 * FMCG retail and marketing sector with ShelfLife’s website Inside Front/Inside Back Cover €3,500 340 x 240 350 x 250 * www.shelflife.ie. Fully Full Page €2,950 340 x 240 350 x 250 * searchable, and with 11,000+ unique visits per month, Half Page HorIzoNTAl €1,775 160 x 220 180 x 250 * ShelfLife.ie offers the Half Page VerTICAl 330 x 110 350 x 130 * magazine’s print content online — an invaluable Quarter Page VerTICAl sTrIP €975 85 x 220 105 x 250 * resource for anyone working
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