1_LBBJ_June7_2016_LBBJ 6/4/16 6:48 PM Page 1

June 7-20, 2016 Long Beach’s Newsmagazine www.lbbizjournal.com The Creative Sector HIRD ECToR EpoRT T S R From Graffitied Walls To Experiential Marketing, Long Beach Stand For Your Creative Agencies Embrace Shifting Workplace And Consumer Cultures

Mission: Nonprofit I By SAMANTHA MEHLINGER Boards And Advocacy Senior Writer

I By JEFFREY WILCOX hen it comes to Holly- EXCLUSIVE TO THE BUSINESS JOURNAL W wood’s interpretation of the creative sector – a loose term sk people why they are for agencies in a variety of artistic A loyal to a particular or creative fields such as architec- nonprofit organization and the ture, design, marketing and even word “passion” is guaranteed to technology – often what’s depicted be among the responses. When is a work culture for the millennial a contributor feels passionate age. The creative companies we about a particular cause, it’s a see onscreen occupy open offices force to reckon with, and it’s a with graffitied walls. Their em- force that has mobilized non- ployees are free to come and go as profits from good to great they please, so long as they get faster than most any other in- their work done on time. Collabo- gredient. ration is the name of the game. Speaking with a sense of pas- People eschew slacks for jeans, sion about something that and even (gasp) wear flip-flops. moves others to some sort of But what does the creative sec- action is known as advocacy. tor in Long Beach look like? And Passion was the major capital do we even have much of one? source that most founders of To the latter, the answer is yes. nonprofit organizations drew Long Beach is full of creative from during their early days to firms in all fields and of all sizes get their causes off the ground. Employees at JLOOP, a digital creative agency located in the East Village Arts District, consult with one another in the firm’s – from experiential advertising Speaking out in communities collaborative meeting space. JLOOP boast’s an open floor plan that has become synonymous with creative agencies. firms with offices in Amsterdam gave legs to “movements,” as (Photograph by the Business Journal’s Larry Duncan) and London, to smaller digital they were known in the early agencies with big brand clients, to days, to get the attention of di- localized design professionals fo- verse people and persuade their The ‘Secret Sauce’ That Took The Designory From A cused on making their mark in the financial support and invite community. their direct involvement. The Long Beach Victorian Home To Tokyo And Beyond Tucked away in downtown cre- understanding was that move- (Please Continue To Page 26) ments galvanized, energized I By SAMANTHA MEHLINGER employees are based. The creative ters elsewhere. But rather than and mobilized people. Senior Writer marketing company was origi- leaving its long time home, De- Unfortunately, the trend today nally founded in Long Beach for signory has stayed put in Long FOCUS ON HEALTH CARE is that nonprofit boards are see- n 1972, two former aerospace the city’s proximity to clients like Beach, an evolving city Grigg Recognizing ing this deciding factor and visi- I industry employees left their Nissan and Toyota, which have called “vibrant.” since moved their U.S. headquar- (Please Continue To Page 29) (Please Continue To Page 31) careers to pursue a passion for Mental Health cars and design, founding the mar- MORE PERSPECTIvES: Issues In Children keting firm Designory in an old 24 – Technology And Innovation Victorian-style home on 6th Street Engineering Better Medicine 24 – HealthWise and Elm Avenue in Downtown I By SAMANTHA MEHLINGER Two Words Men Never Want Long Beach. As Chief Creative Senior Writer To Hear: Prostate Cancer Officer Lynne Grigg – who has been with the firm for more than 30 – Inside City Hall ccording to local nonprof- two decades – recalled, the com- For The Record, A its, health care organiza- The Records Are Missing pany soon outgrew the space, and tions and the Long Beach Unified 30 – Small Business Dollars & Sense owners Dave Almquist and Steve School District (LBUSD), some Survey: Small Business Concerns Fuller acquired an apartment of the most common mental 30 – Effective Leadership building next door to convert to health issues among local youth Leadership? What Millennials Hear additional office space. include depression, anxiety, atten- 31 – Realty Views Today, Designory occupies tion deficit disorder (ADD), atten- Will Face Of Real Estate three floors of an office building Change With Millennials? tion deficit hyperactivity disorder on Ocean Boulevard, where 250 (ADHD) and psychosomatic ill- Long Beach Business Journal PRSRT STD nesses caused by trauma. 2599 E. 28th Street, Suite 212 U.S. POSTAGE The signs and symptoms of Signal Hill, CA 90755-2139 PAID 562/988-1222 • www.lbbizjournal.com mental health issues in children of Los Angeles, CA all ages are at times deceiving, ac- PERMIT NO. 447 cording to local experts. Symp- toms often appear differently in children than adults. And to com- plicate matters, while a child’s be- havior might seem to be linked to

an obvious condition – one might

Chief Creative Officer Lynne Grigg has been with Designory since 1988, back when assume a hyperactive, distracted it was still at its original location in a Victorian house in Downtown Long Beach. child has ADHD, for example – it (Photograph by the Business Journal’s Larry Duncan) (Please Continue To Page 18) 1_LBBJ_June7_2016_LBBJ 6/4/16 6:48 PM Page 2 This Edition’s Inside This Issue

Advertisers 6 Newswatch Aquarium of the Pacific ...... 6 • Long Beach Attracts Longines Masters Series Big E Pizza ...... 13 • Construction On Seaside Way Pedestrian Bridge Underway Boulevard Cadillac ...... 12 • Customs Study For Airport To Be Completed By Late September Brascia Builders, Inc...... 25 • City Council Approves Property Sales For New Projects Brix at the Shore...... 13 Buono’s Pizzeria...... 11 • Bank Economists See Rebound After Slow First Quarter Bustamante, George/Warshauer, Steve/ Jacques, Cameron – CBC BLAIR WESTMAC...... 12 In The News Chronic Tacos...... 11 15 City of Long Beach, Department of • People In The News Financial Management, Purchasing Division ...... 10 • On The Rocks Bar & Grill Opens At Bixby Village Plaza Coast Auto Care & Tires...... 11 • Merger Results in New Long Beach Wealth Management Firm Coldwell Banker Commercial BLAIR WESTMAC...... 26 Dignity Health, St. Mary Medical Center...... 21 • Keir Jones State Farm Insurance Office Moves To Lagoon Area Evans & Silver ...... 13 • Port Awards $360,000 To Local Community Groups – See List Eye Physicians of Long Beach ...... 22 • Chipotle Opens In Bixby Knolls Grounds Bakery & Café...... 7 INCO Commercial ...... 27 • 2016 State Of The Long Beach Community Foundation Event International City Bank ...... 15 International City Theatre ...... 9 Irvine-Parker, Barbara – 18 Focus On Health Care Coldwell Banker Coastal Alliance ...... 9 • Recognizing Mental Health Issues In Children, from Page 1 Job Opening: Assistant Clerk ...... 2 • Men’s Health: Stay Mobile, Get Checkups, Make Lifestyle Changes Kafe Neo ...... 7 Kaiser Permanente ...... 23 • Prosthetic Breakthrough Holds Promise For Hand Amputees Knightling...... 27 • Technology And Innovation: Engineering Better Medicine LB Walker Automotive...... 13 • HealthWise: Two Words Men Never Want To Hear Long Beach Commercial Real Estate Council...... 12 Long Beach Convention & Visitors Bureau...... 4-5 • Why Compliance, Ethics Programs Mandatory For Quality Care Long Beach Rescue Mission...... 9 Long Beach Unified School District...... 9 Long Beach Water Department ...... 10 26 Special Report – The Creative Sector Mar Mel Inn...... 2 • Creative Agencies Embrace Shifting Workplace, from Page 1 MemorialCare Center for • The Designory Creative Marketing Company, from Page 1 Mental Health & Wellness ...... 19 Metro...... 3 Michael Levy Gallery ...... 27 Perspectives Molina Healthcare ...... 20 30 Naples Rib Company...... 11 Pacific Gateway...... 14 Port of Long Beach...... Back Cover Free: Long Beach Business Journal Digital Edition, ProHealth Partners ...... 25 Monday Morning Coffee and NewsFlash – Sign up at: www.lbbizjournal.com StubHub Center...... 3 Volterra Dental ...... 22 Find us on Facebook and follow us on Twitter: @LBBizJourn 1_LBBJ_June7_2016_LBBJ 6/4/16 6:48 PM Page 3 1_LBBJ_June7_2016_LBBJ 6/4/16 6:48 PM Page 4 1_LBBJ_June7_2016_LBBJ 6/4/16 6:48 PM Page 5 1_LBBJ_June7_2016_LBBJ 6/4/16 6:48 PM Page 6

6 Long Beach Business Journal Newswatch June 7-20, 2016 ‘Grand Slam’ Of Indoor Show Jumping, Longines Masters Series, Coming To Long Beach With Multi-Year Deal

I By SAMANTHA MEHLINGER competition held at the Long Beach Arena, cludes fine dining, live music and enter- The event is moving to Long Beach Senior Writer the event features a “village” experience tainment, and booths and exhibits by high- from its former home at the Los Angeles within the Long Beach Convention & En- end fashion lines and automotive Convention Center due in part to planned When you think of Long Beach’s biggest tertainment Center. The experience in- companies, Gheysen said. renovations in L.A., Gheysen said. EEM, events, chances are the first images that Bertram Allen competes in the come to mind are fast cars, rainbow flags Longines Masters Series, Hong Kong. (Photograph by Power Sport Images) and marathon runners. Go ahead and add horses to the mix, because starting in Sep- tember, Long Beach is the new home to the American leg of the Longines Masters Se- ries, a three-tournament indoor show jump- ing competition with a maximum cash prize of 4.5 million Euros, or just over 5 million U.S. dollars. The series kicks off in Long Beach on September 29 and runs through October 2, followed by a competition in Paris in De- cember and the final leg of the tournament in Hong Kong next February. The Longines Masters Series is billed as the “Grand Slam” of indoor show jumping, a-la the famed tennis series of that name featuring cream of the crop athletes. Com- petitors at the Long Beach event are jump- ing at the chance to win $1 million, according to Matthieu Gheysen, events di- rector for the series’ creator, EEM, and vice president of EEM Asia. “It’s the highest prize money in the circuit,” he told the Business Journal. The event features as many as 130 riders and 250 horses, with an expected attendance of between 20,000 to 30,000 people. In addition to the four-day show jumping 1_LBBJ_June7_2016_LBBJ 6/4/16 6:48 PM Page 7

June 7-20, 2016 Newswatch Long Beach Business Journal 7

Beach is proud to host the American leg tition, up close,’” he said. “It’s an event of the series,” Mayor Robert Garcia said that is very unique.” in a prepared statement. “Long Beach of- Gheysen added that EEM plans to give fers a unique blend of urban sophistica- local schools and organizations the oppor- tion and beach city charm. Our downtown tunity to connect with the event on an edu- waterfront arena is a perfect setting for cational level. both riders and spectators, with hotels, This is the second international sporting shopping, entertainment and 125 quality event in the past two years to designate restaurants just steps away.” Long Beach as its American home among Part of the Longines Masters Series the likes of some of the most recognizable appeal is that it allows an up-close and cities in the world. The city is also host to personal experience and interaction with the American leg of the FIA Formula E Se- the sport, according to Gheysen. “One ries, an all-electric street racing competi- guy one day told me, ‘You never get the tion that includes events in London, Berlin, opportunity to sit next to Kobe Bryant Paris, Beijing and several other internation- before a Lakers’ game, but you can sit ally renowned cities. next to the Olympic champion right be- For more information or to purchase fore or right after the [Longines] compe- tickets, visit: http://longinesmasters.com. I

Patrice Delaveau competing in the Longines Masters Series, Paris. (Photograph by Laurent Vu) creator, organizer and owner of the series, “I think the arena is very much the signed a multi-year contract to keep the perfect fit for the competition and we’re event in Long Beach, with “options for a going to be creating a great atmosphere very long-term” residency here, he noted. for the riders to compete in,” Gheysen “We always have the objective to develop said. “Of course, next to the convention the relationship for long term,” Gheysen center you have great access to the said. “Our objective is really to be in Long beach, the marina, to Shoreline Village, Beach for many years to come, and to be to The Pike. All the hotels are within able to establish the event in the city and walking distance. I think Long Beach the community of Long Beach.” has [a lot] to offer in that sense,” he re- Locating the event in Long Beach allows flected. EEM to tap into equestrian audiences in “The Longines Masters – Los Angeles Orange County and San Diego, thanks to is one of the most prestigious equestrian the city’s central location, Gheysen noted. events in the world, and the City of Long 1_LBBJ_June7_2016_LBBJ 6/4/16 7:21 PM Page 8

8 Long Beach Business Journal Newswatch June 7-20, 2016

F A Construction Of Seaside Way

A – The Promenade E B – Convention Pedestrian Bridge Underway Center C – Seaside Way Construction began recently on the 605-foot-long Seaside D – Future Residential D Development Way Pedestrian Bridge along East Seaside Way, which will E – The Breakers F – Ocean Boulevard connect the Long Beach Convention Center Walkway near G – Performing C Arts Center G Pine Avenue to the Performing Arts Center. According to a A statement from the city, the “bridge draws its inspiration B B from our city’s history as a major seaside town. It is de- signed as an abstract breaking wave with a deck, and will feature a canopy of LED accent lights. It will also include paving, seating and landscaping evocative of a boardwalk environment.” Vice Mayor Suja Lowenthal added, “With viewing points and cell phone charging stations, this will be more than just a bridge. It will be a community gather- ing place offering retreat and respite from the daily rhythms of life.” The project, which will be completed by next spring, also consists of replacing damaged curbs and gut- ters, driveways, alley entrances and sidewalks. Mayor Robert Garcia noted, “It will also help our economy by sim- ulating tourism in Long Beach and by making it easier for conventioneers to access the Performing Arts Center.” (Photograph at top by Caught In The Moment) 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 9

June 7-20, 2016 Long Beach Business Journal 9

U.S. Customs Study and now holds 35 of the slots but is cur- rently utilizing only about 25. That changes To Be Completed By in August when it adds Reno/Tahoe as a new destination, and increases its service Late September by one flight each to San Francisco, Oak- land and Las Vegas. Other commercial airlines serving the A long awaited feasibility study on the airport are Delta, which flies to Salt Lake possibility of allowing international flights City, and American, which offers service to at the Long Beach Airport should be com- Phoenix. UPS and Fedex each have one of pleted by late August or September, accord- the daily flight slots. ing to Long Beach Airport staff. If international flights are approved, it’s The study is being undertaken at the urg- anticipated that service would be provided ing of the city council following a request to Mexico and Central America, and possi- early last year by JetBlue Airways that in- bly to South America. ternational flights be permitted at the air- – Staff Reports port. The city council contracted with Jacobs Engineering to prepare the study. Community meetings were held in City Hall March and April to provide an opportunity for the public to weigh in on the issue. News In Brief Many of the residents attending the meet- ings were concerned that a customs facility would challenge the city’s noise ordinance • The Long Beach Board of Water Com- and invite an increase in the daily number missioners is allowing one additional out- of flights. However, Long Beach officials door watering day during the summer. have stated repeatedly that all airlines must Outdoor watering for residents and busi- comply with the city’s noise ordinance and nesses is permissible on Tuesdays, Thurs- slot restrictions regardless if the airport of- days and Saturdays through September 30. fers domestic or international flights. • The L.A. County Business Federation The city currently authorizes 50 daily has recognized the City of Long Beach as commercial flights, a number that was in- one of the five most business friendly cities creased from 41 earlier this year after a in the county. There are 88 cities in L.A. noise analysis audit indicated the cumula- County, with Long Beach being he second tive noise levels from aircraft have de- largest after Los Angeles. The rating was creased at the airport. Four of the nine new based on an annual survey of county em- flights went to Southwest Airlines, which ployers. inaugurated its service to Oakland on June • The Long Beach City Council has ap- 4. JetBlue received three additional slots (Please Continue To Next Page) 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 10

10 Long Beach Business Journal June 7-20, 2016

City News In Brief safety, and help residents communicate more efficiently with city hall,” Mayor

(Continued From Page 9) Robert Garcia said. • The first phase of a citywide LED proj- proved the Downtown and Transit-Oriented ect has been completed, replacing about Development Pedestrian Master Plan “that 1,750 intersection lights. The phase was will create a more safe and enjoyable pedes- funded by a $659,000 community mitiga- trian-friendly downtown and enhance com- tion grant from the Port of Long Beach. munity options throughout the city.” For Phase two is expected to begin late summer more information, visit: www.lbds.info. replacing 24,000 high-pressure sodium • Mercedes-Benz USA has donated 350 lights currently illuminating city streets electric vehicle chargers to the city, which with LED streetlights. When completed, the will make them available at no cost to qual- retrofit is estimated to reduce the city’s ifying Long Beach residents and businesses overall energy consumption by almost 10%. early next year. An estimated 1,200 electric • Long Beach has been named the No. 10 vehicles are in use by residents, with about “Most Bike Friendly City in America.” Ac- 20 added monthly. cording to a city statement, “The survey • The city was recently awarded an addi- looked at the percent of commuters who tional $765,000 from the federal govern- bike to work, bicycle commute times, miles ment to provide services to those of protected bike lanes, and bicycle storage experiencing homelessness. This brings the facilities. The survey used data from Zil- total annual award to $6.9 million. Accord- low.com, and was featured on Active.com, ing to the city, “Eleven agencies in Long the largest athletic event website in the Beach are sub-grantees to these funds; to- United States.” gether they will provide a total of 21 proj- • Renovations to the Alamitos Beach ects consisting of transitional housing, Parking Lot, plus improvements to Shore- permanent housing and supportive services line Drive to improve traffic circulation and to individuals and families who are experi- ADA access to the beach have been com- encing homelessness.” pleted. The improvements on Shoreline • The Long Beach Department of Tech- Drive from Ocean Boulevard to Linden Av- nology & Innovation is receiving a national enue also facilitate pedestrian and bicyclist award “for its innovative use of technology circulation and access to the beach. in creating and delivering genuine business • The city and developer Century Hous- value.” Long Beach is the only city to be ing Corporation are applying for $17.7 recognized among 100 honorees that in- million in state funding for affordable clude companies such as Dell, Hilton and housing for lower-income seniors and vet- Wells Fargo. “Long Beach is using technol- erans. If approved, groundbreaking would ogy and innovation to increase business ef- occur in late 2017 for 160 one- and two- ficiency, improve health outcomes and bedroom apartments built at 1201 to 1235 Long Beach Blvd. In Other News . . .

• The Long Beach Public Library Foun- dation is celebrating its 20th anniversary with its Great Expectations fundraising gala on June 26 at the Hotel Maya. Mayor Robert Garcia is the guest speaker and, among awards to be presented, L.A. County Supervisor Don Knabe will receive the Library Leadership Award. For spon- sorships and tickets, please visit: www.LB- PLfoundation.org, or call 562/628-2441 for further information about the event and the foundation. • The Long Beach Community Hospital Foundation’s Night at the Movies raised $100,000 to be used in support of hospital needs. • Fisher House Southern California has exceeded by half a million dollars its $6 million goal to build a Fisher House on the campus of the Long Beach VA Medical Center. The “house,” scheduled to open later this summer, will provide a home away from home for military families, free of charge, while their loved ones are being treated at the VA. • Leadership Long Beach is accepting applications for its 28th Class, which be- gins in August. The application is available at: www.leadershiplb.org. • June 16 marks the opening of Clark & Atherton Mercantile at 1772 Clark Ave. The shop, run by volunteers, will sell “gen- tly use clothing, home goods, jewelry, gifts and unique vintage finds,” with proceeds going towards programs at Christian Out- reach in Action. For more information, call 562/342-6487. I 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 11

June 7-20, 2016 Long Beach Business Journal 11 Long Beach City Council Approves Property Sales For Residential Projects, Co-working ‘Incubator’ Space

I By SEAN BELK attract emerging small and creative compa- Staff Writer nies,” according to a city staff report. The city council unanimously agreed to The Long Beach City Council at its sell the building to Long Beach-based meeting on May 24 unanimously approved William Morris Commercial Inc. for selling three city-owned properties to de- $480,000, which city staff states is the velopers with plans for new residential de- highest price offered for the former rede- velopments and an adaptive reuse project velopment property. expected to provide new co-working “incu- Michael Conway, director of property bator” space for small creative businesses and economic development, noted during and entrepreneurs downtown. the city council meeting that Dev and Janet In a prepared statement, Mayor Robert Mavi, owners of Safe Navigation Inc., a Garcia applauded the residential and com- nautical charts supplier located nearby at mercial projects proposed on properties 236-240 Pine Ave., have protested the proj- downtown and in North Long Beach once ect, stating that the best use of the building owned by the city’s former redevelopment would be to bring in new tenants, rehabili- agency (RDA), indicating that the develop- tate the structure and connect it with ad- ments will help boost property values and joining property. bring needed tax revenue to city coffers. Such a proposal, however, did not tran- “These high-quality developments will spire and no tenants have been selected, create value for our city,” he said in the Conway said. He added that, while there is statement. “They will generate jobs, in- no market data demonstrating demand for crease property tax revenues and enable fu- co-working space, developing such facili- ture investments and development ties would likely generate attraction. opportunities that help to bolster our econ- William “Toliver” Morris, CEO of the omy.” company, a local commercial real estate The first proposal involves converting a broker and leasing representative for the nearly 90-year-old, vacant, two-story build- downtown Landmark Square commercial ing at 120 E. 3rd St. in Downtown Long building, said his company plans to adap- Beach, between Pine Avenue and The tively reuse the historic 1920s building, Promenade, into a “frontline business incu- which he called a “beautiful gem,” to create bator and co-working space that aspires to (Please Continue To Next Page) 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 12

12 Long Beach Business Journal Newswatch June 7-20, 2016

Former Redevelopment Property Sale Okayed

(Continued From Page 11) an “innovation hub” to bring together cre- ative small businesses, similar to co- working spaces in other areas of Los Angeles County. “Co-working is the new incubator model that’s coming and I would propose a first-class, top-rated co-working facility in this building,” he said. I think it will be a catalyst for new co-working facilities . . . and will bring together small busi- nesses. . . . It shouldn’t be demolished and shouldn’t be part of some mega plan.” The city council also unanimously ap- proved a mixed-use project proposed in Downtown Long Beach on a 45,280- square-foot piece of city-owned property at the northwest corner of Broadway and The Promenade North that is currently being used as a parking lot. The city council unanimously approved selling the property to Laguna Beach-based Rain- tree-Evergreen LLC for $8.2 million. The buyer/developer plans to build a five-story apartment complex over a two- Pictured are two conceptal elevations of the residential project planned by Irvine-based City Ventures on former redevelopment property it purchased at story parking garage and 14,000 square 5100 Long Beach Blvd. The City of Long Beach sold the 1.7-acre property for $2.5 million. Plans call for 42 condominium units at the site. feet of ground-floor retail and flex co- public is expected to have a chance to discuss agreed to sell the 1.7-acre property, which reasonable density and ample parking along working space. Conway said that, out of options for alternative parking, since the cur- has two existing residences, for $2.5 mil- the Long Beach Boulevard corridor. four proposals submitted to the city, Rain- rent parking lot will cease to exist, during the lion. According to city staff, City Ventures “This is a project that we would actu- tree-Evergreen’s proposal brought the entitlement process in coming months. plans to build 42 market-rate condo- ally love to see happen along Long Beach best value. Once entitlements are ap- The last project involves a residential minium townhome units at the site. Boulevard,” Austin said. “It’s going to be proved, construction is expected to take development proposed by Irvine-based Eighth District Councilmember Al Austin a great addition and a dramatic change nearly two years, he said. City Ventures at the corner of Sunset praised the residential development moving along the Long Beach Boulevard corridor Vice Mayor and 2nd District Coun- Street and Long Beach Boulevard in forward in the city’s historic Virginia Vil- that will really upgrade our Virginia Vil- cilmember Suja Lowenthal noted that the North Long Beach. The city council lage area, stating that the proposal provides lage area.” I 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 13

June 7-20, 2016 Long Beach Business Journal 13 SYNTHETIC BLEND

proven resilient throughout the current Oil Change Bank Economists .95 expansion.” $29 +Tax, Haz. Fee, Up to 5qts. See Rebound After Consumer spending is also expected to Most Cars. slow from 2.7% last year to 2.2-2.4% this FULL SYNTHETIC Slow First Quarter year and next. “This maintains a positive contribution to GDP, mitigating an ex- Oil Change .95 pected moderation in inventory accumula- +Tax, Haz. Fee, Up to 5qts. The Economic Advisory Committee of the tion throughout the economy,” according to $45 Most cars. American Bankers Association (ABA) issued the ABA statement. a statement June 3 projecting that the U.S. Tannenbaum wrote that households are Smog Check economy will overcome its sluggish start to “fundamentally healthy thanks to rising in- .75 2000 & Newer Cars 2016 and “turn in a steady full year perform- come, job gains and stronger balance sheets.” Auto Repair & Services $31AC Check+Cert (99 & Older Extra) ance.” The 16-member group of economists Rising income, however, is contrary to     forecasts inflation-adjusted GDP growth of what presidential candidates have been         1.9 percent this year and 2.1% in 2017. stating on the campaign trail. Additionally,   
  A/C Check Over 43 Refrigerant Extra “Ill winds from the East hindered the mar- the May jobs report from the U.S. Bureau Years of     
 Free (if needed) Experience kets and the expansion at the outset of the of Labor Statistics indicated only 38,000 $49.95 Most cars. year,” wrote Carl Tannenbaum, chairman of jobs were created, the weakest one-month 562-981-2222 the group and chief economist of Northern gain since 2010. Also The Labor Depart- Trust, in the statement. “But moderating tur- ment lowered its estimate of hiring in bulence from emerging markets and the sus- March and April by 59,000 jobs. tained thrust of American consumers should Despite these numbers, the group ex- put the U.S. economy back on course.” pects that 2.2 million jobs will be added The committee cited the rising dollar and this year, pushing wages up 2.6%. reduced global trade for the reduction in The bank economists expect the measured GDP growth last year. pace of Fed rate hikes and continued global “Low oil prices, slower international demand for U.S. government bonds to keep sales and an elevated level of global uncer- long-term interest rates low. The group’s con- tainty have led many firms to cut back on sensus is that the 10-year Treasury rate will capital expenditures,” Tannenbaum wrote. rise from 1.8% at present to 2.1% at year- “This will be a limiting factor for the econ- end, and that mortgage rates will increase omy this year, but should lead to catch-up from 3.6% to 3.9% over the same period. investments that stimulate growth in 2017.” While the consensus calls for sustained The consensus from the group is that growth, the committee sees risks to the out- capital investments will increase just 0.4% look as skewed toward the downside. “The in 2016, but expect a recovery to 3.1% largest threats are developments globally growth next year. and the impact these could have on exports “Fortunately, consumption will keep us and financial markets,” Tannenbaum said. I going,” Tannenbaum said. “Spending has – Publisher George Economides 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 14 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 15

June 7-20, 2016 In The News Long Beach Business Journal 15

People versity of South Florida (Tampa). Bass is a Leah Goold-Haws Ted Hiatt three-time Grammy nominee and received Long Beach City College Long Beach Small Business his doctor of musical arts degree from the In The News University of Miami in 2005. Leah Goold-Haws has Development Center been hired as the director Ted Hiatt has been Joan McBride of global trade and logis- named to lead the Long Rofia Larsson tics at Long Beach City Third Sector Company Beach Small Business Metro Cruise Services College. She most re- Development Center And Metro Shore Services Joan McBride has been named the “In- cently served with Sacra- (SBDC), which, through terim of the Year” by the Long Beach-based mento-based Girls Gone Rofia Larsson has a federal grant, provides Third Sector Company, which trains, sup- Global, an online training and consulting training programs and been appointed to the ports and places transitional leadership for program for women entrepreneurs that she newly created position workshops to assist nonprofit organizations. She earned the co-founded. Goold-Haws has written cur- small business owners in the region be- of vice president of recognition for her performance as interim riculum, taught courses, produced confer- sales and marketing for come successful. Hiatt has worked for capital campaign manager at Westerly ences and led training seminars on SBDC since 2010. He oversees a staff of Metro Cruise Services School in Long Beach. McBride has served international business. She holds an inter- and Metro Shore Serv- 16 employees and contract business advi- as an independent consulting professional national trade certification for the U.S. sors in two Long Beach offices. The Long ices, which are the cruise divisions of since 1996, assisting a variety of non-for- Small Business Administration and is a cer- Long Beach-based Nautilus International Beach SBDC is headquartered at Long profit organizations with their fundraising, tified global business professional through Beach City College. He earned a bachelor’s Holding Corporation. Larsson, who has strategic planning and marketing needs. the National Association of Small Business more than 20 years of experience in ad- International Trade Educators. (Please Continue To Next Page) vertising and marketing, most recently served as vice president of marketing for Cox & Kings, The Americas, a luxury tour operator servicing all seven conti- nents. She earned her bachelor’s degree from CSU Northridge. Geir-Eilif Kalhagen Metro Ports Geir-Eilif Kalhagen has been appointed to the newly created posi- tion of director of North- ern California and Pacific Northwest for Metro Ports, a division of Long Beach-based Nautilus International Holding Corp. Kalhagen has more than 30 years of expe- rience in the maritime commerce and sup- ply chain management. He is responsible for business development, acquisitions and growth in the region. Thomas Jelenic Pacific Merchant Shipping Association Thomas A. Jelenic is joining the Long Beach office of the Pacific Merchant Ship- ping Association (PMSA) on June 13 as a vice president. PMSA represents ocean carriers, marine terminal operators and the maritime industry. With more than two decades of industry experience, Jelenic will be working with, according to a PMSA statement, “policy makers, regulators, in- dustry leaders and other entities to help en- sure that sound science and industry issues are part of the discussion as California con- tinues to call for the increased use of zero and near-zero emissions equipment at Cal- ifornia’s ports and throughout the goods movement industry.” Dr. James K. Bass Long Beach Camerata Singers Dr. James K. Bass has been named artistic di- rector of the Long Beach Camerata Singers. His appointment begins July 1, 2017. During the coming year, which is current Artistic Director Robert Istad’s final season, Bass will hold the title artistic director designate. He has been appointed as professor and director of choral studies at UCLA, effective July 1, and recently held a similar post at the Uni- 1_LBBJ_June7_2016_LBBJ 6/4/16 7:28 PM Page 16

16 Long Beach Business Journal In The News June 7-20, 2016

People In The News

(Continued From Page 15) from the University of Arizona and gradu- ated from the language school Estudio In- ternacional Sampere in Madrid. Wende Nichols-Julien The California Conference For Equality And Justice The African American History & Cul- ture Foundation has named Wende Nichols-Julien as one of its 2016 Com- munity Heroes. The executive director of The California Conference for Equality and Justice (CCEJ) will be recognized June 25 during an awards ceremony at California State University, Dominguez Hills. The foundation’s mission is “to en- hance the lives of urban youth, their fam- ilies and communities by providing ongoing historical, educational and recreational services to meet their di- verse needs.” On The Rocks Vickie Sullos Bar & Grill Assistance League Opens At Of Long Beach The Bixby Vickie Sullos has Village Plaza been installed as the On the Rocks Bar & Grill, 76th president of the which debuted in 2010 board of directors for the in Garden Grove, chose Assistance League of Long Beach for its second Long Beach. The 900- location, opening last member-strong group month at the Bixby Vil- creates a community of lage Plaza. The all-Amer- volunteers to identify and deliver philan- ican sports bar and grill at Pacific Coast Highway thropic services. Sullos has been a member and Bellflower Boulevard volunteer since 1985, serving as a vice features more than 20 flat screens broadcasting major sporting events. According to a prepared statement, the On the Rocks menu “boasts a variety of president of membership and chair of the snacks and entrees, craft beer and cocktails, plus daily specials including Taco Tuesday, Wine Down Wednesday, Weekend Brunch and more.” Owner Steve Rick Rackers Auxiliary. I Mellilo said, “We’ve been very fortunate for the Garden Grove location’s success – it’s an honor to be able to open up a new place here in such a great community. We’re looking forward to getting to know and serving the city of Long Beach!” For more information, including a calendar featuring entertainment dates, visit: www.ontherockslb.com. Pictured from left are: Mike Melendrez, manager; Melillo; Omar Cortez, general manager; and Christian Mayarez, chef. (Photographs by the Business Journal’s Larry Duncan)

Merger Results In New Long Beach Wealth Management Firm WealthSpring is a new Long Beach-based wealth management firm formed recently following the merger of Willett Financial Services and Douglas, Athans & Associates. Keir Jones State Farm Insurance With more than $200 million of combined assets under management, the new com- To Celebrate New Location June 8, 6 p.m. pany will “carry on the focus of helping individuals, families and businesses of many different income and investment levels,” according to a statement issued by th firm. A ribbon cutting ceremony is scheduled tomorrow, June 8, 6 p.m., to celebrate the opening of the new location for “WealthSpring will also have an increased focus on financial planning and invest- the Keir Jones State Farm Insurance Office. The new office is at 5150 E. Colorado St., across the street from the ment management from one family generation to the next.” In addition to Long Colorado Lagoon. “This office puts us where everyone can find us, making it easier to deliver the service and Beach, the firm has offices to service clients in San Luis Obispo, Irvine, Chino Hills impact I’d like to have locally,” Jones said. “We were fortunate to find such a beautiful space and are confident and Riverside. For more information, visit: www.wealthspringpartners.com. Pictured that it will increase our abilities to meet client needs.” To reach the office, call 877/734-1313 or visit: www.keir- from left are: Ted Athans, partner and managing principal; Leslie Wiberg, partner jones.com. Pictured from left are: Andrew Harthan, team member; Charles Clendenin, sales manager; Keir Jones, and managing director; John Willett, co-founder; and Jay Douglas, partner, chief insurance agent; and Melissa Wright, Service Manager. (Photograph provided by Keir Jones State Farm) investment strategist. (Photograph provided by WealthSpring) 1_LBBJ_June7_2016_LBBJ 6/4/16 7:19 PM Page 17

June 7-20, 2016 In The News Long Beach Business Journal 17

Chipotle Opens In Bixby Knolls Long Beach City Councilman Al Austin welcomed a new Chipotle Mexican Grill to the Knolls Shop- ping Center at 4240 Long Beach Blvd. last week. The new center is at the northeast corner of Long Beach Boulevard and San Antonio Drive. The eatery is open daily from 10:30 a.m. to 10 p.m. For more information, call 562/422- 1742. Pictured from left are: Nathan Perez, kitchen manager; Rogelio Pelayo, apprentice; Jose Garcia, team leader and restaura- teur; Carlos Chavez, general man- ager; Austin; Josh Romo, general manager, Lakewood Chipotle; Her- man Cazares, restaurateur; and Is- abel Herrera, assistant team leader. (Photograph by the Busi- ness Journal’s Larry Duncan)

2016 State Of The Long Beach Community Foundation Event The Long Beach Community Foundation (LBCF) held a special event on June 2 at the Law Offices of Keesal Young & Logan to mark the 20th an- niversary of the organization, recognize founder and supporter Skip Keesal and to update atten- dees on the group’s audited financials. The LBCF’s mission is to “initiate positive change for Long Beach through charitable giving, steward- ship and strategic grant-making. Its vision is to “strive to be the preeminent steward of endow- ments serving the needs of Long Beach in perpe- tuity.” Pictured below, left to right, are: Los Angeles County Supervisor Don Knabe; LBCF Chair Jane Netherton, holding a proclamation from the board of super- visors recognizing LBCF’s contributions to the community; LBCF President/CEO Mar- celle Epley; and Nick Ip- polito, assistant chief of staff to Supervisor Knabe. Pictured below are, from left, Epley; LBCF Founder Skip Keesal with his wife, Beth; and Netherton. Among the nearly 100 people attending the event were, far left top photograph, City Prose- cutor Doug Halbert, left, with City Councilman Darrell Supernaw, and far left bottom, Blair Cohn, left, president and CEO of the Bixby Knolls Business Im- provement Association, with City Councilman Roberto Uranga. (Pho- tographs by the ong Beach Business Jour- nal’s Larry Duncan) 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 18

18 Long Beach Business Journal FOCUS ON HEALTH CARE June 7-20, 2016

Recognizing Mental Health Issues In Children a student may harm him or herself, or oth- According to Freeman, signs of mental ers, she noted. “All of our school coun- health issues often present differently in (Continued From Page 1) mental health problems. Participating selors, school psychologists, and school boys and girls. “Typically, boys tend to act is often actually a reaction to trauma or schools are selected based on having a high administrators are trained in conducting out and girls tend to act in. So aggression chaos in the child’s personal life. percentage of students who qualify for free what’s called a threat assessment or an versus depression,” she said. Often, school is the first place of inter- or reduced cost lunches, because this tends imminent danger assessment,” she said. Dr. Paul Kurkjian, medical director of vention for children displaying signs of to correspond with the number of mental “There is a step-by-step process you the MemorialCare Center for Mental mental health issues, according to Dr. health referrals by school staff, Brown ex- would go through, which is basically de- Health & Wellness at Community Hospi- Tiffany Brown, assistant superintendent of plained. These schools offer consultations termining the legitimacy of the threat, if tal Long Beach and an on-call psychiatrist school-based mental health for the Long on-site. “It just removes a lot of the barriers they have a plan, if they have a means to for Miller Children’s & Women’s Hospital Beach Unified School District. that would be there for families in getting act it out,” Brown explained. “Some- Long Beach, is often called in when chil- “Because of the way that we get to to those services,” she said. times we do that process and there’s no dren are experiencing severe mental know children during the hours that they “Almost across the board, it’s exposure risk of threat. . . . Sometimes there’s a health-related issues. spend time with us, school is a great re- to trauma of all different types,” Brown high level of threat, and that’s when we “I tend to see the more severe cases. ferral source for recognizing when a stu- said of the most common mental health work with partner agencies, both mental Post-traumatic stress disorder (PTSD) is dent has some social/emotional needs or issues experienced by LBUSD students. health and law enforcement, as needed one of the most common things we see in to access a more in- the hospital,” Kurkjian said. “We get a lot tense level of support of adolescent teenagers who have over- for that student.” dosed, and within a day or two they’re ad- Francine Togneri, di- mitting to their family that an uncle or an rector of behavioral older man had molested or raped them health services for when they were younger, and that’s what ChildNet, said one of led to the overdose. And the overdose the biggest risk factors kind of prompted them to disclose this in- for children to start ex- formation to the family.” periencing mental These cases often occur during and health issues is if their after puberty, according to Kurkjian. “A home environment is lot of sexual behavior starts, substance chaotic. This can in- abuse issues start. It’s like a ticking time clude parental aban- bomb waiting to happen with PTSD and donment, divorce, substance abuse and sexual assaults and substance abuse by a domestic violence.” caregiver, domestic Often, Kurkjian is called in to see chil- abuse and other trau- dren who are experiencing psychosomatic mas, she said. illnesses – issues like severe vomiting or Because ChildNet is headaches that are not caused by a physi- a health provider for the cal ailment but by mental or emotional Department of Mental trauma. “Sometimes you have children Health, the children who manifest bizarre pain disorders or who are referred to vomiting . . . and they have done every them must meet a sort of workup on them and can’t discover threshold of medical anything wrong,” he said. “And then you necessity, which means discover that there is some domestic vio- they need a higher level lence going on at home or there is a lot of of care, Togneri noted. psychosocial chaos.” The organization annu- ADHD, ADD and anxiety are some of ally serves 850 to 950 the most common mental health problems children through its experienced by children, Kurkjian said. mental health program. Autism is also increasing in frequency, he Common symptoms of noted. While most children with an those children include autism spectrum disorder do not require talk of suicide or want- medication, he sees the more severe cases ing to kill others, hav- due to the nature of his hospital work. “I ing difficulty forming just tend to see the really severe cases of relationships with other autism where they tend to have a lot of children, inability to self-injurious behavior, aggressive behav- Jewish Family and Children’s Services (JFCS) of Long Beach & West Orange County offers mental health clinical services for focus, and being non- local children. The organization operates on a sliding scale to make its services available to as many people as possible, ac- ior,” he said. Typically, children begin cording to Debbie Freeman, director of clinical services. Freeman (right) is pictured at JFCS with Eva Kuncewicki, manager of compliant with direc- manifesting symptoms of autism before community-based services. (Photograph by the Business Journal’s Larry Duncan) tions from authority the age of five, he noted. figures, she said. Catching symptoms of mental issues Jewish Family and early is key, mental health professionals behavioral needs or corresponding mental “Sometimes that’s not the recognized Children’s Services (JFCS) of Long Beach agreed. “We want to try to catch these health issues that go beyond what would issue. Sometimes the issue looks like hy- & West Orange County also works with things not as young as possible but when- be typical,” Brown told the Business Jour- peractivity, it looks like high anxiety, it local schools to provide mental health serv- ever the symptoms start appearing, be- nal. “Many times, a referral comes di- looks like extreme emotions or signs of ices to students. Common problems seen cause it can kind of calcify,” Freeman rectly from a teacher to one of our what would typically be characterized as by Debbie Freeman, director of clinical said. “It can become a more severe way counselors.” depression,” she explained. services and a licensed marriage and fam- of coping with the world as the child goes Sixty of LBUSD’s 84 schools have Brown continued, “But what we see in ily therapist, include depression, anxiety, into adolescence. And then it can become mental health services on-site via partner- many ways is that the root of much of that ADD and ADHD, and eating disorders. harder to transform.” ships with local nonprofits and health is exposure to trauma, which could be “We see eating disorders – anorexia ner- “If they don’t get the assistance they care organizations such as The Guidance something witnessed, something person- vosa, bulimia, binge eating – and these can need, they aren’t going to move through Center and ChildNet. “We have a really ally experienced, something experienced be really serious and even life threatening the developmental stages the way that wonderful partnership in Long Beach that by a loved one, something that they’ve sometimes,” Freeman said. someone would who doesn’t have mental we refer to as a school-based mental observed. We have many families who Occasionally, Freeman has seen epi- health issues,” Togneri said. health collaborative, and that’s a partner- have had high exposure to traumatic demics of certain self-harm behaviors, “It’s important to realize children aren’t ship between our school district, the De- events. And that affects you.” like cutting, at local schools. “There can just miniature versions of adults. They partment of Mental Health and eight In a school district with about 80,000 kind of be little epidemics at the school have different developmental phases,” community-based mental health organi- students, Brown said there are teams at where a lot of the girls are cutting and it’s Kurkjian said. “A lot of times children zations,” Brown explained. local schools contending with students kind of a hip thing to do,” she said. “It can can’t communicate their symptoms, so it’s Through this model, LBUSD helps about who are suicidal on a daily basis. School be attention seeking. It’s behavior that can important to get a lot of information . . . 1,500 students a year who are experiencing employees are trained to recognize when benefit from a mental health counselor.” from teachers and caregivers.” I 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 19 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 20

20 Long Beach Business Journal FOCUS ON HEALTH CARE June 7-20, 2016 Men’s Health Month In Technological Age, Men Encouraged To Stay Mobile, Get Health Checkups And Make Lifestyle Changes

I By SEAN BELK Washington, D.C.-based Men’s Health Net- Staff Writer work (MHN), told the Business Journal. According to physicians and health care n a technological age dealing experts, some of the top health issues for with an obesity epidemic, men men are heart disease, lung cancer, prostate I are encouraged to stay active, cancer, liver disease, diabetes and mental get regular health checkups and make disorders. Doctors recommend regular ex- lifestyle changes that can help prevent ercise, health screenings and lifestyle major health problems later in life, accord- changes, such as quitting smoking and eat- ing to physicians and health educators. ing healthier, as the best ways to combat This year marks the 22nd anniversary of such health problems. Men’s Health Month, an initiative now cel- One of the biggest threats to men’s ebrated every June across the world with health is that men, who often portray a health screenings and events to raise aware- “masculine” persona, pay more attention to ness about the health of boys and men. The the appearance of being healthy, rather than initiative was started in 1994 after U.S. taking preventive care measures that can Congress first established Men’s Health significantly reduce health risks as they Week (celebrated this year June 13 to 19), age, Fadich said. leading up to and including Father’s Day. “For guys, it’s about being masculine, While life expectancy in the United working out, having a good body and feel- States is at an all-time high of 78.8 years of ing like they’re physically okay,” Fadich age, women today live on average about explained. “We hear that a lot from men. five years longer than men, according to ‘I feel fine. I’m in the best shape of my the latest data from the U.S. Centers for life.’ But there are underlying issues that Disease Control and Prevention (CDC). may be lingering inside of them, a poten- The main reason males are dying younger Dr. Mark A. Yusin is a Diplomate American Board of Internal Medicine and Cardiovascular Disease. tial heart problem or potential diabetes. . . He is part of the Southern California Permanente Medical Group in Harbor City. He is affiliated with . If they’re not going to get their preventive than females is that men in general don’t the Kaiser Permanente Los Angeles Medical Center. “When you’re in a restaurant,” he said, “you can take as much of an interest in preventive order off a healthy menu. They list the calories now and they put it out there, but unfortunately, the visits every year, they’re going to have a care or try to keep themselves as healthy as healthy menu doesn’t include french fries. . . . It really comes down to willpower and your desire to problem in the future.” women, Ana Fadich, vice president of really do something for you.”(Photograph by the Business Journal’s Larry Duncan) In an op-ed piece released late last 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 21

June 7-20, 2016 FOCUS ON HEALTH CARE Long Beach Business Journal 21

month, Fadich said that, in addition to portunity to deliver some wisdom that pre- sionals with communication and increas- Health Checkups being far less likely than women to see a viously was not necessarily available to ing access to care, Molina said that in And Screenings doctor for preventive care, men are also them,” he said. some ways technology has played a part less likely to have health insurance, adding in enabling people to become more en are also encouraged to take pre- that these factors combined can have an im- sedentary, which can lead to obesity. M ventive measures, such as getting pact on men’s “ability to be involved fa- Exercise And Staying Active “Generally, I think we’re doing a worse job regular health checkups and screenings, to thers, supportive husbands and engaged any physicians and health educa- at taking care of our health now than 10 years detect diseases and health conditions early members of the community.” M tors list exercise and staying active ago,” he said. “Big screen TVs, video games, on before they manifest, according to physi- Still, she said “big improvements” have as one of the top things men can do to re- all these things are pulling us back to the cians and health educators. been made over the past several years to duce health risks. couch. . . . A 30-minute walk five times a Dr. Jay Lee, a family physician for Long close the life-expectancy gender gap, not- Dr. John Molina, chief financial officer week is all you need, and it doesn’t sound like Beach Memorial Medical Center, said reg- ing that nearly two decades ago men died (CFO) of Long Beach-based Molina Health- much, but it makes a huge difference.” ular health checkups and screenings pro- 6.6 years earlier than women. Fadich said care, said the number one thing men can do Fadich agrees that staying active and vide an opportunity for primary care federal, state and local initiatives, such as to boost their health is to stay active and reg- regularly exercising is one of the top physicians to create a trusting relationship male outreach programs like in Oakland ularly exercise, which can be as simple as things men can do to prevent health prob- with male patients, to become their coach, and other areas of the country, along with taking a 30-minute walk five times a week. lems later in life. She added that men are cheerleader or health “Sherpa,” while pro- “Wear Blue” days in which people wear While fitness trends “wax and wane,” encouraged to participate in family- viding a “welcoming environment.” blue during fitness events to support men’s society is becoming more sedentary than friendly activities, such as taking the kids He recommends men get health screen- health, have helped close the gap. ever before, he said. And even though to the park after dinner, to make staying ings for high blood pressure, diabetes, cho- technology has helped health care profes- active a part of everyday life. (Please Continue To Next Page) Technology And Virtual Care any health care professionals said M they are now leveraging technol- ogy through mobile phones and social media channels to increase access to care, particularly for men. For instance, MHN has recently part- nered with the National Healthy Start Foundation, a national Kappa Alpha Psi fraternity and others to develop texting and app-based programs that deliver informa- tive and actionable health messages de- signed to help young men specifically take a more active role in their own health and the health of their children. Dr. Greg Pecchia, a family physician and health educator who runs an adult and geri- atric care medical practice at the Eisen- hower Argyros Health Center in La Quinta that focuses on men’s health, said his prac- tice has developed a model that now deliv- ers about half of its care through virtual means, such as social networking tools and secure e-mail messages. “Virtual care” or telecommunication has provided an additional way for men in par- ticular to connect with a trusted health care resource, rather than through a typical med- ical office setting that can often be intimi- dating or uncomfortable for men, he said, adding that virtual care has also helped re- duce costs of health care visits and reached men lacking health insurance coverage. “The office setting and the need to take off of work really interfered with men to see physicians on a regular basis and to receive preventive and screening care,” Pecchia said. “Our experience has been that [virtual care] has made quite a difference for many of our men who express their thanks for that type of care that they would not have had access to without these new tools.” He said virtual care and social media tools enable doctors to diagnose and treat illnesses and conditions virtually, while de- livering useful medical knowledge through digital coaching and facilitating healthy lifestyles to assist patients with maintaining their health on a daily basis. Pecchia, who participated in the first- ever White House Dialogue on Men’s Health organized by MHN that took place in January, said expanding health care into the virtual realm has the ability to make care for men more accessible, reliable and less expensive than the office setting. “We found that, for men in particular, this resonates with them and that the op- portunities to leverage their smartphone en- vironment and even their smart texting-capable devices allows us the op- 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 22

22 Long Beach Business Journal FOCUS ON HEALTH CARE June 7-20, 2016

Dr. Nikhil Kapoor, M.D., is an interventional cardiologist with the ProHealth Multi-Specialty Network. His hospital affiliations include Dignity Health/St. Mary Medical Center and Lakewood Regional Medical Center. Board certified in cardiology and internal medicine, Dr. Kapoor said, “Lifestyle is one of the key components of keeping one’s heart healthy . . . “It’s better to prevent and make those changes right at the start, rather than having heart disease and then making those changes.” (Photograph by the Business Journal’s Larry Duncan) such as colon cancer and prostate cancer, getting regular screenings since the side ef- Covered California or Medi-Cal should Men’s Health Issues are recommended for senior years. fects of such tests appear to outweigh the take advantage of preventive care, such as For colon cancer, screening is critical for benefits. In addition, he said it’s important health checkups and screenings that are (Continued From Page 21) men over the age of 50, even with no fam- for men to perform self-testicular exams to provided without a co-pay or deductible. lesterol, chronic diseases and mental health ily history of the disease, he said. As for check for testicular cancer. “As more and more Californians are in- issues, as well as consider immunization prostate cancer and benign prostatic hyper- Molina pointed out that, as the Afford- sured, they should take advantage of these vaccines. While most screenings are ad- plasia (BPH), which is an enlarged able Care Act (ACA) has pushed more peo- things,” he said. ministered through blood tests, Lee said prostate, Lee noted that the health care ple to become insured, people who have Sunny Yu, spokesperson for Molina screenings for some men-specific diseases, community is now more “judicious” about signed up for health care coverage through Healthcare, pointed out that nearly 250 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 23

June 7-20, 2016 FOCUS ON HEALTH CARE Long Beach Business Journal 23

people attended a recent event organized by Prosthetic Drs. Glenn Gaston and Bryan Loeffler that replanting the lost fingers was not pos- the health care company to provide unin- were the first to succeed in this accom- sible, so we collaborated on a new surgery sured individuals with free health care Breakthrough plishment, which they achieved by trans- that would allow him to have individual services, including dental and vision. planting the patient’s existing finger muscle digit control.” Holds Promise For (obtained before a partial hand amputation) Loeffler stated, “The muscle transfer is a Lifestyle Changes to the back of his hand and wrist. The am- breakthrough that could impact how upper hysicians and health experts also Hand Amputees putee is now able to move his prosthetic extremity amputees are managed and spe- P said it’s critical for men to change fingers with the same muscle tissue that cific amputations are done in the future.” unhealthy lifestyle choices early on to pre- controlled his original fingers. A May 31 While the amputee in this case only lost I vent major health problems later in life. By SAMANTHA MEHLINGER press release from OrthoCarolina declared part of his hand, the doctors have already In fact, the most effective way to prevent Senior Writer the patient “the first person in the world to completed research on applying their pro- coronary heart disease, which continues to have individual digit control in a function- cedure to total hand amputees, according be the leading cause of death for men, is to A major advancement in prosthetics ing myoelectric prosthesis.” to OrthoCarolina. They partnered with the quit smoking and change to a healthier diet, was made recently when two surgeons “Because of the limited number of mus- OrthoCarolina Research Institute, a non- according to local physicians and experts. from OrthoCarolina, an academic ortho- cles available after a hand amputation, profit dedicated to advancing orthopedic Dr. Nikhil Kapoor, a cardiologist who pedics practice serving North Carolina prostheses have previously allowed only medicine, on this research. specializes in interventional cardiology for and the Southeastern United States, suc- control of the thumb and fingers as a For more information about the Ortho- Dignity Health/St. Mary Medical Center, cessfully completed a procedure that gave group, and single finger control was never Carolina Research Institute, visit www.or- I said that, while family history and genetics an amputee control of individual pros- possible,” Gaston said in a statement. “The thocarolinaresearch.org. also contribute to heart disease and heart thetic fingers. severity of this patient’s injury was so great (Please Continue To Next Page) attack, unhealthy lifestyle choices, such as not getting enough exercise, eating un- healthy foods and smoking cigarettes, are major factors. He said research has shown that out- comes for heart disease, which come with early symptoms of chest pain and shortness of breath, have improved over the past decade as more people have become knowledgeable about the detrimental ef- fects of some unhealthy lifestyle choices. “Lifestyle is one of the key components of keeping one’s heart healthy,” Kapoor said, adding that changing one’s diet and exercise are key to controlling risk factors. “It’s better to prevent and make those changes right at the start, rather than having heart disease and then making those changes,” he said. “It’s never too late to make the changes, but it’s never too early to make the changes either.” Kapoor pointed out that quitting smok- ing is the most important thing men can do to prevent heart disease, as smoking builds plaque in the arteries over time and can cause numerous other heart-related health problems. “Cigarette smoking, unfortunately, has major different pathways in which it can be bad for the heart and for the arteries,” he said. “It’s the formation of plaque, the in- crease in inflation inside the arteries and the vessel constriction that the smoking and tobacco causes. There are major pathways and all of them are damaging to our heart.” Dr. Mark Yusin, a cardiologist who is affiliated with Kaiser Permanente’s Los Angeles Medical Center in Harbor City, said changing to a healthier lifestyle by eating healthy foods and staying active can greatly reduce a person’s body mass index and prevent obesity, which is linked to heart disease. While the number of people smoking overall in the United States has dropped significantly over the past few decades, more men still smoke than women, he pointed out. In addition, Yusin pointed out that more attention needs to be paid to men getting regular exercise and maintaining a healthy diet, which includes eating more fruits and vegetables while limiting fat intake and avoiding red meat and fatty fast foods. “When you’re in a restaurant, you can order off a healthy menu,” Yusin said. “They list the calories now and they put it out there, but unfortunately, the healthy menu doesn’t include french fries. . . . It re- ally comes down to willpower and your de- sire to really do something for you.” I 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 24

24 Long Beach Business Journal FOCUS ON HEALTH CARE June 7-20, 2016

Health Care News In Brief produces print publications, webinars, CalChamber Board Opposes Torch Run on June 11 to benefit pediatric whitepapers and more pertaining to business Hospital Compensation Act cancer patients. During the event, more than and legal topics for the health care industry. 250 patients will participate in a relay race, Memorial’s Chief Medical According to a hospital statement, Becker’s The CalChamber Board of Directors also passing a torch to fundraise for pediatric Officer, Dr. Susan Melvin, Healthcare wrote that “Dr. Melvin is com- voted to oppose a proposed ballot initiative cancer research. 8:30 a.m. to 2 p.m., Shore- mitted to improving and innovating patient that would impose a cap on total annual com- line Aquatic Park, 200 Aquarium Way. For Named Among Nation’s Best quality and safety, exhibits dedication to pensation paid to private nonprofit and for- more information, visit www.TorchRunOn- Dr. Susan Melvin, clinical leadership and contributes to estab- profit hospital executives at the level of line.org or call 562/933-8600. chief medical officer lishing standards of excellence.” In her role compensation received by the President of Pre-Pregnancy Planning of Long Beach Memo- at the hospital, Melvin acts as liaison be- the United States – currently, $450,000. In Seminar Set In August rial Medical Center, is tween a staff of 2,000 and management. She voting to oppose the measure, the CalCham- included on the has served as chief medical officer for four ber Board noted that the proposal would put On August 31, Miller Children’s & Becker’s Healthcare years, prior to which she served as associate California’s healthcare system at risk for not Women’s Hospital Long Beach is hosting a Top U.S. Hospital and chief medical officer, president and CEO of being able to recruit top talent in a competi- seminar about planning ahead for preg- Health System Chief the Memorial Family Medicine, and director tive environment, especially because Califor- nancy. The event is to inform couples on Medical Officers list. of the Family Residency Program. She also nia has a higher-than-average cost of living. how to be as healthy as possible to prepare She is also recognized on the Becker’s served on the board of directors for Memo- Torch Run To Benefit Kids for pregnancy. Dr. Diana Ramos, director Healthcare Top Hospital & Health System rialCare Health System and as chair of the of reproductive health for L.A. County Women Leaders list. Becker’s Healthcare MemorialCare Physician Society. With Cancer, June 11 Public Health, is hosting the free event. The Jonathan Jacques Children’s Cancer 5:30-7:30 p.m., the Houssels Forum at Center at Miller Children’s & Women’s Miller Children’s, 2801 Atlantic Ave. To Technology And Innovation Hospital Long Beach is holding its annual register, call 800/MEMORIAL. I Engineering Better Medicine HealthWise Two Words Men Never Want to Hear – uring the last academic year, the CSULB College of Engineering Drevamped its curriculum for biomedical engineering. The modern- ized program will have new laboratories and be housed in the newly Prostate Cancer created Biomedical Engineering Department. Exciting times for our local engineering school, which prides itself for being responsive to the rostate cancer is the second most common cancer found in men – needs of regional industry. After all, this fast-growing sector employed Pthe first being skin cancer. Each year, more than 220,000 cases of over 270,000 people as of 2013. California’s biomedical industry is prostate cancer are diagnosed in the United States. About 1 in 7 men By Forouzan three times larger than the runner up, and equals the total of the next will be diagnosed with prostate cancer in their lifetime. It is more com- Golshani four states combined. CSULB’s new and improved biomedical engi- mon in older men, but it is important for all men to understand the neering program will be a significant contributor to the thriving biotechnology and med- signs and symptoms. ical device industries and the supporting technology companies. Signs & Symptoms of Prostate Cancer Over the past century, engineering has made numerous contributions to the field of Prostate cancer occurs when prostate cancer cells live longer than medicine. From sewer and water sanitation to microfluidics and biomechanics, these By NILESH normal cells and form tumors. It is often slow-growing and may take contributions have increased human life expectancy. The discovery of penicillin is one VORA, M.D. time to present itself. of the best examples of how the fields of engineering and medicine complement each It is important to understand that the symptoms associated with prostate cancer are other. Scientist and Nobel Laureate Alexander Fleming discovered penicillin in 1928, common and often times are the result of other causes. Some men may experience symp- but it wasn’t until the 1940s when chemical engineers created methods to extract and toms while others do not notice any change in their health. Symptoms can include: stabilize the antibacterial compound, subsequently a process for mass producing the life- • Urinary urgency (frequently at night) saving drug was engineered. • Difficulty urinating Responsible for innovations such as inexpensive diagnostic devices to monitor pa- • Weak/interrupted flow of urine tients’ health, biomedical engineering tackles many hard challenges. Biomedical engi- • Burning/painful urination neers are designing sensors and chips that detect small changes in the amounts of • Difficulty with erections chemicals and nanoparticles in the bloodstream. They are also developing accurate sys- • Painful ejaculation tems to quickly assess a patient’s genetic profile. Such systems require collection, clas- • Blood in urine or semen sification and analysis of massive amounts of data on each individual patient. • Pain/stiffness in lower back, hips or thighs As a truly interdisciplinary field that is firmly rooted in biology and chemistry, the If you are experiencing any of these symptoms, it is important to discuss them with biomedical field relies on all branches of engineering. Mechanical engineering con- your physician. Your physician will order a complete work-up to determine if these signs tributes to medical robotics, biomechanical devices and prosthetics, to name a few. Med- are related to prostate cancer or another disorder. ical instruments like MRIs and other imaging devices, rely on electronics and Risk Factors of Prostate Cancer microcomputing. Acquisition, transmission, storage and analysis of healthcare and pa- A cancer risk factor is something that changes your chance of getting cancer. Risk tient data requires solutions from computer scientists and IT specialists. And challenging factors do not mean that you will have cancer, but are a tool for helping you understand topics like tissue engineering require work by multiple disciplines. your body’s health. One can’t overlook the role of robots in modern medicine. Nowadays robots and au- Some of the risk factors for prostate cancer include: tomated devices perform delicate surgical procedures with superior precision, are used • Age – A man’s risk of developing prostate cancer increases with age. More than 65 for replacement and reconstruction, deliver rehabilitation therapy like neurorehabilitation percent of all prostate cancers are in men over the age of 65, but this does not mean that for stroke patients, and assist with learning disabilities. Besides surgery and rehab, these younger men cannot be diagnosed with prostate cancer. devices are used for medical training, prosthetics and assisting the aging population and • Family History – If a man’s father or brother has had prostate cancer, their risk for persons with disabilities. Future likely applications of medical robots will be to perform prostate cancer is doubled. tasks that are otherwise impossible, such as enabling new microsurgery procedures by • Lifestyle Choices – Smoking, lack of vegetables and obesity have all been linked to providing high-dexterity access to small anatomical structures, and integrating high pre- aggressive forms of prostate cancer. cision imaging into the operating room procedures. Time to Get Screened A few years ago, the National Academy of Engineering (NAE) identified individual- While screening may vary based on the individual’s risk, men usually start getting ized medicine as one of the engineering community’s grand challenges. Their challenge screened for prostate cancer between the ages of 40 and 45. When speaking to your calls for quicker, more precise diagnoses that will make possible more targeted and ef- physician about prostate cancer screenings, be sure to communicate about your family fective remedies. The idea is to move away from general antibiotics that attack a wide history, as well as any other concerns you may have. range of bacteria. General antibiotics are the top choices for doctors who currently cannot Prostate cancer can be detected through a digital rectal exam, where a physician can be certain about the specific bacterium that caused the infection. We must innovate the estimate the size of the prostate or feel for lumps/abnormalities. Also, a prostate specific precision instruments that immediately identify the real culprit, thus enabling the doctor antigen (PSA) test can be ordered. This is a blood test that tests for the amount of PSA to prescribe a more narrowly targeted drug. Not only will this reduce the risk of pro- in the blood. moting resistance, it will avoid the adverse side effects of the extra substances in the Early detection saves lives. If you are experiencing any of the symptoms of prostate drug which are redundant for curing this patient. cancer, schedule an appointment with your physician to determine the best next steps. (Forouzan Golshani is the Dean of the College of Engineering at California State Uni- (Nilesh Vora, M.D., is the medical director of palliative care at MemorialCare Todd versity, Long Beach.) Cancer Institute, Long Beach Memorial.) 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 25

June 7-20, 2016 FOCUS ON HEALTH CARE Long Beach Business Journal 25

DEPARTMENT OF HEALTH CARE ADMINISTRATION CALIFORNIA STATE UNIVERSITY, LONG BEACH Why Compliance And Ethics Programs In Health Care Are Mandatory For Quality Care

I By GERRIE SCHIPSKE (6) Ensure consistent enforcement of the and best sense, health care compliance and (Since 2011, Gerrie Schipske, a health care Guest Writer program and discipline for violations. ethics simply promote the rights of patients attorney and registered nurse practitioner, (7) Respond appropriately to detected of- and provide quality care and treatment free has taught law, human resources manage- If you ask most people how the Affordable fenses and develop corrective action to pre- of financial influence. ment and organizational management in the Care Act has improved health care, those in vent future incidents. Health care is perhaps the most regu- Department of Health Care Administration at support will usually respond that it has in- Federal officials are quick to point out that lated industry in the U.S. However, the CSULB. She is currently developing a “Man- creased access to care. What is less known “no one size fits all” when it comes to devel- outstanding leaders in health care recog- aging Compliance and Ethics in Healthcare” about this controversial law is that it also in- oping and implementing a compliance and nize that compliance and ethics are not certificate program for the CSULB College cludes a number of tools to increase health ethics program. What is key is that the health just a legal requirement but a critical com- of Continuing and Professional Education. care fraud prevention and enforcement ef- care provider organization promotes a cul- ponent for organizational strength and Schipske is a contributing writer for the Long I forts and to improve the quality of care. ture that encourages ethical conduct and a quality patient care and safety. Beach Business Journal.) Fraud and waste have been problems in commitment to compliance with the law. federal government programs going back to While compliance means following the the Civil War, when profiteers gouged the law, ethics means doing the right thing even Union with fraudulent and inflated charges without a law. Compliance is driven by the for goods sold for the war effort. Conse- government. Ethics is driven by the individ- quently, the False Claims Act was signed ual. Both are necessary concepts in any into law by President Lincoln. This law and successful organization. numerous others have been used to prose- Organizations that communicate an eth- cute and to recover billions from offenders. ical culture benefit in several ways. They The Patient Protection and Affordable can attract and retain quality employees Care Act provides a comprehensive anti- who appreciate working for an organiza- fraud strategy that has enabled the U.S. De- tion that lives up to its mission statement. partments of Justice and Health and These organizations also become more ef- Human Services to recover a record-break- ficient as compliance programs audit, re- ing $4.3 billion in taxpayer dollars in Fiscal view and update policies and procedures Year (FY) 2013, up from $4.2 billion in FY on a routine basis. 2012, from individuals and companies who Since the ultimate goal of a health care attempted to defraud federal health pro- organization is to provide quality care to its grams serving seniors or who sought pay- patients, the connection between compli- ments from taxpayers to which they were ance and ethics and quality assurance are not entitled. Over the last five years, the ad- strong. The Federal Office of Inspector ministration’s enforcement efforts have re- General (OIG) announced in its annual covered $19.2 billion, up from $9.4 billion “work plan” that, in addition to focusing over the prior five-year period. upon fraud, waste and abuse, it would focus The law also requires that health care on quality of care and patient safety. As providers put in place a compliance and stated in a recent report: “The provision of ethics program. care that fails to meet accepted standards Interestingly enough, the details of com- of care is an enforcement priority for OIG, pliance programs come from the U.S. Sen- which is actively pursuing these cases tencing Commission’s federal sentencing under administrative sanction authorities guidelines, which outline what constitutes that explicitly address quality of care.” an "effective compliance and ethics pro- The Affordable Care Act also includes a gram" and include seven key components: number of quality assurance and perform- (1) Establish policies, procedures and con- ance improvement strategies that providers trols that effectively reduce violations of law. and health care insurers must comply with. (2) Exercise effective compliance and This requires that compliance and ethics ethics oversight at the highest levels by in- programs integrate quality improvement dividuals (compliance and ethics officers) activities into their organizations. Boards who have sufficient authority and resources of directors are now responsible for re- to carry out their responsibilities. quiring quality performance measures and (3) Exercise due diligence to exclude accountability, in order to ensure that from authority those individuals who have quality of care is a reality and not just a a propensity to violate the law. slogan of the organization. (4) Communicate with and train employ- Compliance is often viewed as a burden ees on the compliance and ethics program. for corporations, which must follow count- (5) Monitor and audit the compliance less laws and regulations and endure audits and ethics program for effectiveness. and government review. But in the broadest It’s Time to Think About Heat Illness Prevention (From the California Chamber’s HRCalifornia® Extra) With the first day of summer on June 20, employers with an outdoor workforce will want to be thinking about preventing heat illness. California’s strict heat illness standards require employers to take precise steps to protect outdoor workers from heat illness. California's standards are the most exten- sive in the country. The heat illness standards are enforced by Cal/OSHA, otherwise known as the Division of Occupational Safety and Health. Significant changes to the heat illness standard became effective last year on May 1, 2015. Employers and employees both need to know the signs of heat illness so they can recognize the effects on workers and alert a supervisor if a worker needs assistance. Cal/OSHA urges employers to prepare in advance for heat waves. I 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 26

26 Long Beach Business Journal SPECIAL REPORT – THE CREATIVE SECTOR June 7-20, 2016

With specialized equipment, this RMD Group em- ployee is able to print t-shirts for clients in a matter of minutes. (Photograph by the Business Journal’s Larry Duncan) The Creative Sector

(Continued From Page 1) ative suites, in industrial buildings in the historic Zaferia area and even in office buildings in East Long Beach’s traffic cir- cle, these firms are informed by cultural shifts in what’s valued in the workplace and Ralph Holguin is CEO and owner of RMD Group, a creative agency in North Long Beach specializing in experiential marketing, among its other diverse services. The company’s 97,000-square-foot headquarters feature floor to ceiling art installations and artwork, massive equipment and open office space. an evolving American consumer. (Photograph by the Business Journal’s Larry Duncan) RMD Group, a marketing and branding agency in North Long Beach focused on used the space for promotional pieces. A The 97,000-square-foot facility lo- lot of those open office environments are experiential marketing – immersing con- day before the interview with the Busi- cated next to a Food 4 Less on South more large spaces with kind of a periph- sumers in a brand via real life experiences ness Journal, “Grace and Frankie,” the Street is relatively unassuming from the eral working desk and computers and a – is such a visual representation of what Netflix comedy starring Jane Fonda and exterior, but inside the sprawling space big table in the middle where everybody many have come to expect from the cre- Lily Tomlin, filmed at RMD to evoke that features floor to ceiling artwork, bright collaborates.” ative sector that major companies have exact environment. colors, games and collaborative open Glasgow added that, at creative offices, seating arrangements. There’s also a employees often do not have assigned huge garage where the firm’s work on desks but instead use whatever workspace specialty autos takes place and is soon to is available. Desks where workers can get its own TV show. stand at a computer are also trending in “I think Google set the bar really high creative offices, he added. Part of the in having agency employees feel that shift towards more flexible work environ- they want to be there, they want to work ments has been driven by wireless tech- there, they want to spend more time there nology, which allows workers more and essentially get their best creativity ability to roam rather than being stationed out of it,” Ralph Holguin, owner and in one place, he explained. CEO of RMD Group, told the Business Joen Garnica, owner of Garnica Interi- Journal in an interview at the firm’s of- ors, an interior design firm located on The fices. “How do we do that? By creating Promenade in Downtown Long Beach, an environment that allows them not to made similar observations about creative be pigeonholed at a central desk . . . to office space. “No one necessarily is look- really escape from your traditional cubi- ing for a private office anymore,” she cle. And that’s what we tried to do when said. “Many of them are moving toward we came here, to break away from the being part of a bigger open space room, traditional office space.” so it’s more collaborative, [with] less Holguin noted that fostering a creative walls between people,” she explained. work environment creates an internal “We have that in our own office space. work culture that’s appealing not only to We do have cubicles, but it tends to be employees but to clients. “Obviously, more of an open, collaborative flow.” when our clients come here we want to A trending shift in work culture from a transform the way they visualize not only “suit and tie” style to “a bit more laid- their campaigns, but us,” he explained. “If back” attitude is also behind this shift, we’re creative enough to create an envi- Garnica noted. “Even for creative offices, ronment we love, imagine what we do back in the day you’d have the suits, the with their money. That’s really what’s ties, the panty hose. I mean, who wears been progressive for us.” panty hose now?” she said with a laugh. Jonathan Glasgow, principal of Zaferia “We’ve certainly moved away from that District-based architecture firm Inter- where we’re a little bit more relaxed.” stices, Inc., said the work he has done de- Many creative sector and tech firms signing creative office space has common have been in the news in recent years for elements. “We used to do a lot of tenant their emphasis on a more flexible work improvements in Downtown Los Angeles culture and work/life balance. Google’s where we just lined up cubicles. We did career website, for example, boasts: hundreds of cubicles for the Metropolitan “Take a vacation, volunteer, or flex your

Water District,” he recalled. “But now, a (Please Continue To Next Page) 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 27

June 7-20, 2016 SPECIAL REPORT – THE CREATIVE SECTOR Long Beach Business Journal 27

or their spouse is coming in. Some people keting firm that started up in 2009 and have brought their kids,” he said. “You’re has since expanded with offices in New going to get the most out of your team York, London and Amsterdam. In 2014, members when you also allow [flexibil- the firm opened a Downtown Long Beach ity] and you integrate yourself into what office. Among the company’s clients are their lifestyles are.” Google, Nike, Sprite, Jordan, BMW and others, according to Marketing Director Creative Agencies And The Hyesun Ahn. Being one of the earliest firms to special- Jonathan Glasgow is principle of Evolving American Consumer ize in experiential marketing helped the Zaferia District-based architecture firm Interstices. He has worked on hifts in the habits and desires of the company grow quickly, Ahn said. “We re- many historic Long Beach properties, S American consumer – driven largely ally do consider ourselves the pioneers of such as the Walker Building and the in part by the Millennial generation coming brand experience,” she said, adding that the Kress Building in downtown. According of age – are transforming the way creative firm did not have overnight success. “In the to Glasgow, creative companies are firms do business, which in some cases is last several years, brands have realized they seeking flexibility when it comes to launching them into success. can’t rely on traditional media or advertis- designing their office space. This is particularly true for SET Cre- ing any more to reach Millennials,” Ahn (Photograph by the ative, a Portland-based experiential mar- (Please Continue To Next Page) Business Journal’s Larry Duncan)

workday to meet your personal and busi- we want to explore or learn about to- ness needs – there’s no one-size-fits-all gether,” he explained. recipe for helping you to be at your best.” Dysart is self-taught in his industry – At JLOOP, a digital firm focused on he started off as a freelancer building building websites, apps and web-based Flash videos for websites. Prior to that, he software located in downtown’s East worked in the theater industry and as a re- Village Arts District, team members sult has an appreciation for the impor- take an occasional break from their daily tance of “getting up and moving your workload to have some fun together or body,” he noted. “We have a yoga pro- engage in healthy activities, President gram that we do altogether on Wednesday and Founder Jay Dysart told the Busi- mornings, trying to again look towards a ness Journal. long healthy life in technology. We all sit “Whenever a month has a fifth Wednes- in front of our computers for the bulk of day in it, we all go out as a team and do our day,” he said. something fun,” Dysart said while loung- RMD Group is open-minded when it ing on a couch in the firm’s open office comes to work/life balance. “You have to that’s part urban industrial, part Mad Men remember that, outside of here, every- in its decor. “Sometimes it’s frivolous fun body has their personal lives,” Holguin like lawn bowling, and sometimes it’s re- said. “We’re flexible on opportunities, lated to [our] industry and is something whether they have a doctors appointment 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 28

28 Long Beach Business Journal SPECIAL REPORT – THE CREATIVE SECTOR June 7-20, 2016

ing more time on their mobile devices. The Creative Sector They are spending more time doing searches on their mobile device than they (Continued From Page 27) are on their desktop,” she said. explained. “So they are understanding that “You really need to design things that brand experience is really the next biggest will work no matter what type of device thing for marketers.” you’re looking at,” she said. When it Studies have shown that Millennials are comes to advertising, “As much as story craving experiences when they consider telling is important, it’s also important to purchasing a product – a desire that’s serve up things in small bites because of drastically different than previous gener- the fact that it is on a mobile device,” she ations of consumers, according to Ahn. explained. “It’s kind of the whole emoji “It’s no longer just about a customer generation, where you have to tell it with walking into a store and picking up a less words in a lot of cases.” Top: Employees work in an open office environment at JLOOP, a Downtown Long Beach-based creative piece of merchandise and buying it,” she Because many of today’s consumer agency specializing in digital platforms. Above: Jay Dysart, president and founder of JLOOP, said his said. “We think of ways to help clients in- company is made up of a tight-knit group of 10 people, plus an extended team that’s brought on for trends are driven by Millennials, Hol- specific projects. JLOOP’s employees make time to integrate fun and exercise into their workdays on a teract with the customer or anybody who guin said he’s tapping into that genera- regular basis. (Photographs by the Business Journal’s Larry Duncan) walks into their store,” she explained. tion’s knowledge. “Everybody wants to SET Creative recently partnered with target Millennials. And who knows them Jordan, Michael Jordan’s sports attire better than themselves?” he said. “So the brand, to launch its flagship Chicago thing for us has been integrating Millen- store. The store isn’t just about shopping nials here, bringing them into our work – it’s about the experiences the brand has force and then empowering them.” Older to offer. “If you go into that store, there’s employees with more experience bring a place where you can train athletes. the “how-tos” to the table, while Millen- There’s a place where you can shoot nials let the firm know what’s trending, hoops, like a basketball court in the actual he explained. store. And then on top of that, we really Moving forward, many of those inter- encourage shoppers to try on new shoes,” viewed by the Business Journal ex- Ahn said. pressed their intent to increasingly work “Experiential marketing is literally with other local creative firms in the fu- transforming the way money’s spent, be- ture, not just in business but also to pro- cause your ad dollars are being used more mote their presence in the community. on a grassroots level,” Holguin said. As “There are so many creative spaces in experiential marketing is on the rise, so is Long Beach, and we need to just bring the integration of social media in market- them out so that the huge [creative] agen- ing, which might include sharing photos cies and the startups find Long Beach to or videos on the mobile applications In- be their next home,” Holguin said. stagram or Snapchat in order to convey a “There’s a very cool environment hap- brand’s story, he added. pening, and I see that around town as The popularity of mobile devices – a people are connecting more,” Dysart trend that began with Millennials and said. “I’m strongly thinking about trying spread to many age groups – is also to advocate for some more creative col- changing the way marketing agencies do laboration in the community,” he contin- business, according to Deborah Castro, ued. “We’ve reached critical mass of president and CEO of Long Beach-based good work and good people. And I think Creative Productions. “People are spend- there’s an opportunity there.” I 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 29

June 7-20, 2016 SPECIAL REPORT – THE CREATIVE SECTOR Long Beach Business Journal 29

Designory ready know what they want, they can open an interactive section of the mobile brochure that provides details of “If everybody is doing everything [while] (Continued From Page 1) each model and allows users to visually experiment with “It’s ironic now that none of those clients are here any- color and accessory choices. holding their device, that changes how “The idea here is people don’t realize how websites are more,” Grigg said. “All of our clients are remote, but what you need to get your message across. we’ve done is we’ve expanded offices to where they are. very difficult to navigate to get the information you need So this is like the mother ship.” Designory now has offices about cars. This is a much more linear approach to how How do you optimize the experience on in Chicago, Nashville, Tokyo, London, Hong Kong and someone would learn about a vehicle,” Grigg said while Paris. swiping through the application on an iPad. “What we’re that platform? It’s really all about, how do Long Beach has changed quite a bit since Designory first finding is the average time spent on the tablet version of opened its doors and, as Grigg views it, the changes have these applications is 20 to 40 minutes. And the average you connect with people on the screens that been for the better. In the company’s early days, people website is one to three minutes,” she noted. “This is a de- would occasionally come off the street and collapse on the vice that the dealers love, so all the sales guys are now they are taking with them everywhere?” steps of its Victorian house, she recalled. carrying around these iPads.” “There used to be quite a bit of gang activity,” Grigg said. The firm also recently “won a ton of awards” for a Lynne Grigg, Chief Creative Officer, Designory “It was tough. But now it’s so much safer, so much cleaner and, again, it’s vibrant.” “There’s something great about the vibe in Long Beach. It doesn’t feel like you’re in L.A. It’s got a richness,” Grigg reflected. “I think that’s important for a creative company.” Development and improvements in the downtown area, in- cluding on Pine Avenue and at the convention center, are adding to this vibe, she noted. Designory works closely with California State Univer- sity, Long Beach, to draw from its design program’s talent pool. “I started a program with Tor Hovind, who’s one of

Designory’s sprawling offices in Downtown Long Beach, which take up three floors of an Ocean Boulevard office building, in- clude an array of in-house technology and equipment to meet client needs, including this video production room. (Photograph by the Business Journal’s Larry Duncan)

always say we’re like a virus. Once we get in, we grow – in a good way,” Grigg said. “We have really grown from being originally collateral experts to product content spe- cialists. And there’s really nobody who does what we do.” Designory’s name is made up of two concepts that drive the firm’s work – design and story. “Storytelling” has be- come a bit of a buzzword in the marketing world in recent years, with many creative firms boasting that they’re mas- ter storytellers on their websites. While its overuse has made the word “bankrupt,” as Grigg put it, she believes Designory still has a unique spin on the concept. “Honestly, what distinguishes our storytelling is our foundation in the product. That really is our secret sauce. Lynne Grigg is chief creative officer at Designory, a creative marketing agency founded in Long Beach in 1972. The first floor of the firm’s downtown office, where she’s pictured, is almost entirely devoted to one of its top clients, Nissan. (Photograph by the Business Journal’s Larry Duncan) It is what makes us different,” Grigg said. “We look at everything from the product point of view first, and that the design professors at Cal State, about 12 years ago,” video advertisement they produced for Nissan’s Juke – a inspires the creative solution,” she explained. “It’s that Grigg said. “I thought, we get so many of our best creative somewhat “funny looking car” that’s unique for its ability product insight that really no other companies look at. people from that program. I wanted to find a way to not to have custom color accents added to it, Grigg noted. They may look at it superficially. We look at it in depth, only tap into the best and the brightest but also to help But the firm doesn’t just win awards for its videos. At and we uncover stories about our clients’ products that demonstrate to them what a great company Designory is.” just one recent awards ceremony, the Horizon Interactive they are not often aware of. And it’s that kind of insight Each year, Designory takes on a senior class from the Awards, Designory and its work took home six prizes, in- that our clients rely on us for.” university’s design program, and that class works on a cluding the “2015 Distinguished Agency” recognition. Grigg continued, “We love complexity. We love diving project for one of Designory’s clients. They receive aca- Designory’s roots serving the auto industry are still deep. We are specialists at making the complex simple, demic credit toward their coursework. “They’re young well entrenched today. Major clients include Infiniti, understandable and beautiful. And that has always been people, and we want to use them as essentially a focus Subaru and Audi, for which Designory produces a full- who we are and what we do, even today.” group to do research, to identify what motivates them,” fledged magazine. It’s these accounts that have spurred Changes in consumer behavior, many of which are Grigg explained. the company’s international growth, Grigg said. But the being driven by the Millennial generation, are altering This is just one of the ways the firm contributes to the creative agency has also expanded beyond the automotive Designory’s focus in certain areas, shifting its emphasis community, according to Grigg. “We spend a lot of industry, with major clients like Regal Entertainment to digital and social media strategies. “If everybody is money at the local restaurants as well. We’re definitely Group, Peninsula Hotels and HP Inc. doing everything [while] holding their device, that foodies around here,” she said. “And we’re always look- Designory’s services are comprehensive. It offers inte- changes how you need to get your message across,” ing for good pro bono opportunities.” grated marketing online and in print, digital strategy Grigg said. “How do you optimize the experience on that One of Designory’s biggest clients from the beginning services, content marketing, user experience and design platform? It’s really all about, how do you connect with has been Nissan. Nearly the entire first floor of the firm’s services, technology development, point of purchase people on the screens that they are taking with them offices is devoted to servicing this client by coming up tools, social media strategy, search engine optimization everywhere?” with new and interactive ways to engage consumers with and analytics. Some offices have certain specialties – the Grigg reflected, “I’m super proud of this company. the product. Chicago office, for example, is well known for its web And I feel that we have embodied what was truly special One of their recent accomplishments has been the cre- design expertise, according to Grigg. about the Designory back from the Victorian house days ation of a mobile application for tablets that allows cus- The late Dave Almquist had a vision for the company to today.” tomers to learn about every vehicle Nissan produces. to “do things better, faster, more logically, at a fair price She concluded, “We are master craftsmen and subject Customers can click through a detailed description of a and never screw up,” Grigg said. matter experts, and our work shows it. And our lengthy vehicle to aid in their purchasing decision, or if they al- “We’ve really grown with our clients. It’s funny – we client relationships prove it.” I 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 30

30 Long Beach Business Journal PERSPECTIVES June 7-20, 2016 Inside City Hall Small Business Dollars & Sense For The Record, The Records Are Missing Presidential Candidates And Small Business Concerns, New Survey Reports ust recently, I was subpoenaed by a resident of the 5th Council District Jwho is alleging that she slipped and fell over a raised sidewalk. Normally, majority of small business owners say the issues most impor- former councilpersons aren't brought into cases, but this resident also alleges Atant to them are not being addressed in the presidential cam- that I, my staff and numerous other residents walked her neighborhood as part paign, and business owner optimism remains in a holding pattern, of my “Shaping Up the 5th” program and that we filled out yellow cards that according to the latest Wells Fargo/Gallup Small Business Index. noted broken sidewalks, curbs, streets, street signs and trees in need of trim- While small business optimism over the past year has been higher ming. She is asserting, through her attorney, that the city was on notice about than at any point since 2008, many business owners remain cautious By Gerrie the bad condition of the sidewalk and that the city failed to repair it in a timely about today’s economy and the year ahead. In the latest results, the schipske manner and that is why she was injured. By Ben overall index score saw a slight decline – from 67 to 64 in the current She is correct that, for over three years, we walked the 5th District and filled out large cards (which alvarado index, the same level as one year ago. we also left at homes if we could not see a problem). These cards were brought back to my council Small business owners were also asked about the 2016 presidential election cam- office where I reviewed each and every one of them, made a copy of the card and entered them into paign in the latest index. The survey found that small business owners are significantly e-mails sent to the director of public works and onto a spreadsheet. Copies of the card were given to engaged in news about the presidential campaign. A total of 87% of business owners the public works director and the original cards were kept in my office. If I saw a particularly serious are following the election either very closely (56%) or somewhat closely (31%). This problem, I would e-mail the director while I was walking. Data was also entered into the computer is a much higher percentage than the average American, according to Gallup. In a re- where we maintained over 44,000 records of residents and the history of their contact with us. cent national survey of adults, Gallup found that only 37% of Americans were follow- The data from these walks were discussed in person with the director of public works at a monthly ing the election very closely and 38% somewhat closely. Ninety-two percent of small meeting and other public works staff, particularly those involved with tree problems. This data was business owners said they do plan to vote in the November election. used by public works to map out where infrastructure repair would take place. I made certain we While half of business owners (50%) said the outcome of the November presidential elec- had tree trimming, street and curb repair and sidewalk repair done at the same time in different parts tion will have a major impact on their small businesses, there appears to be significant doubt of the district so that there was always something being done to improve our neighborhoods. I also among small business owners that the candidates are addressing their concerns. Less than gave input on what sidewalks needed full replacement and which could be “saw cut” – which was a program I brought to Long Beach that enabled sidewalks to be fixed for as little as $25 per panel. three in 10 small business owners surveyed (28%) said the presidential candidates are dis- So I was shocked and dismayed to learn during my deposition that, despite the extensive cussing the issues most important to them as small business owners. Notably, this is much compilation of this data, not only is the city denying (under oath) that these records ever existed, lower than the 58% of national adults surveyed by Gallup in mid-April who said that the but one city official stated that he never even knew I walked the district (despite his having ac- candidates are addressing issues most important to them. Less than half (47%) of business companied me to review tree problems). owners surveyed said they understand the candidates’ issues extremely or very well. When I first took office, I found that all prior records had been destroyed. So I authored an or- In a sequence of questions, small business owners rated the importance of 15 dinance, which the city council approved, that prohibits the destruction of outgoing city council specific issues to their small business when the new president takes office. Small records. When I left office, not only did we leave dozens of boxes of files that were indexed, but business owners said that the new president’s actions relating to these top issues also infrastructure maps, notebooks on infrastructure and other projects as well as a custom contact were extremely or very important to them: system that contained eight years of contacts with 44,000 residents. • Small business implications of the tax code, tax regulations and tax rates, 83%; Apparently, when the current councilperson was asked for these files, she responded that she • Economic policies that affect small business owners, 77%; and had sent them all to public works, who now says they don't have any records. • Healthcare and the current healthcare law, 73%. The point of “Shaping Up the 5th” was to document infrastructure needs in the 5th Council Other issues that were rated as extremely or very important by two-thirds or more District in a manner that had never been done. By including residents on these walks, it gave of business owners included, actions that would increase consumer confidence and them an opportunity to see firsthand what their neighborhood needed. It also provided a way terrorism/national security. Among issues at the low end of the importance ranking to help public works systematically repair infrastructure by mapping out on a street-by-street for small business owners were climate change, minimum wage and education. basis what had been repaired and what needed to be done. I presented these maps and data dur- When business owners were asked to identify the most important challenge facing ing all of my public State of Fifth events. their business, 16% cited attracting customers and finding new business as the top Checking prior council agendas, I have yet to find council approval for destruction of records concern. Other top concerns included the economy (10%), government regulations by public works or anyone else who had access to this eight-year history. (10%) and hiring and retaining quality staff (9%). These challenges have been con- Next column: Does Long Beach Really Need A City Manager? sistently reported as top concerns of small business owners since early 2013, although (Gerrie Schipske was elected to both the Long Beach Community College Board of Trustees the order of concerns shifts from quarter to quarter. and the Long Beach City Council. She is the author of several books on Long Beach history. (Ben Alvarado, a 25-year veteran of Wells Fargo, is the president of the bank’s So. Calif. Her blog is www.longbeachinside.blogspot.com.) Region, which stretches from Long Beach to Orange, Imperial and San Diego counties.) about its absence. What leadership is, and challenges and are inspired by leaders that for adult Millennials to view leadership roles what it looks like, seems to be getting lost bring them higher. as either inevitable or as an award for doing Effective Leadership in translation. Leadership is a résumé builder. a good job. You have the opportunity to teach In my MBA class, I teach that there are Millennials have learned that, to have a Millennials that leadership is a responsibility When You Say four components to leadership: it’s a competitive edge when looking for a job, to serve others and make them successful in process; it includes influence; it involves a they need to have leadership experience. their work. To a Millennial, an award is more ‘Leadership,’ Guess group; and it includes common goals. They didn’t make this up. From an early than money. They grew up with prize boxes, Therefore, leadership is a process where an age, this generation was trained to bolster and they can be just as satisfied with time What Millennials Hear? individual influences a group of individuals their shallow résumés with advanced lead- off, flexibility to work from home or even – to achieve a common goal. ership experience. As a result, many have by our standards – a silly award. One of the ne of the most com- So here’s what you need to know. If you been effectively prepared to work with and best awards you can give a Millennial is your Omon complaints we parent, manage, live with or work with a lead teams. Millennials thrive when collab- trust. Trust is everything to Millennials. hear describing today’s Millennial, this is what they often hear orating in a team setting with self-assigned Just like respect, leadership is not given. It emerging generation is when you talk about leadership. roles and distinct responsibilities. Often a is earned. Being put in a leadership role is not Millennials don’t respect Leadership is more responsibility, but Millennial’s leadership role does not come a destination. It’s the beginning of a rewarding authority. “They text con- not necessarily the good kind. with a title. Help them discover that it’s the journey of growth and discovery. Incentiviz- stantly, refuse to leave a Ninety-one percent of Millennials as- experience of leadership, not the title, that ing high performing Millennials with leader- By Mick voicemail, expect every- pire to be leaders. They are eager for the is priceless. Great leaders do not become ship roles will engage them as they take more ukleja one to adapt to their way moment when they can prove to you (and great because they or someone else calls responsibility for organizational outcomes. of thinking, and call me by my first name! to themselves) that they deserve to be them great. They become great because And that’s very motivating. Hey! I’m their boss!” there. Be aware that some Millennials they are serving and adding value. And (Mick Ukleja is an author, speaker and This raises an important question. What may wait for you to give them a leader- sometimes that service is silent or in secret. generational strategist. He keynotes across if respect is a secondary issue and leader- ship role, but don’t be surprised if others Leadership is more than an award. the country on leadership, generational di- ship is the real issue? Leadership is thrown enthusiastically volunteer to take on a Millennials have earned a reputation for versity and personal productivity. He is co- around in business and academic circles as new project. Don’t misunderstand their being the “Trophy Generation.” This gener- author of the best seller, “Managing The the word du jour. Pundits and presidents ambition as arrogance or a lack of respect ation has been called leaders and winners Millennials, 2nd Edition.” Check his weekly talk about its importance and complain for authority. They look forward to new since childhood. So it would be very easy blog at www.LeadershipTraQ.com.) 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 31

June 7-20, 2016 PERSPECTIVES Long Beach Business Journal 31

nials as the engine of this growth. But now we are told one- third of this engine is living with mommy and daddy. Realty Views According to online rental site Apartment List, it would take an average of a decade for a typical Millennial to come up with Vol. XXIX No. 11 Will The Face Of Real Estate a 20% down payment to purchase a home in the top dozen in- June 7-20, 2016 demand urban areas. In San Francisco, for instance, it would EDITOR & PUBLISHER Change With Millennials? take 28 years. When the recession hit, many companies jettisoned older, George Economides he impact of the Millennial generation more expensive workers for younger ones who would accept SALES & MARKETING EXECUTIVE T(approximately ages 18 to 35) has been less money. A major contributing factor to the recession was felt in nearly every aspect of society, from our salaries that would not support growing home prices. Once Heather Dann economy to the outcome of our next presiden- the trend started towards younger, cheaper labor, the ability PHOTOGRAPHER AND

tial election. Advertisers and marketers con- of these workers to afford rising prices was even more se- STAFF ASSISTANT stantly study the power and influence of this verely limited. And the imbalance of affordability in many lo- group. And of course, they are of particular in- cations just got worse once prices began to go back toward Larry Duncan By Terry ross terest to those in the real estate industry who pre-recession levels. EDITORIAL DEPARTMENT seek to identify their best buyers. Another key factor in all of this is the changes in banking SENIOR WRITER More advertising is geared toward this group than any and lending. After massive bailouts by the government, qual- other demographic, with the rationale that this age bracket ifying for a mortgage under much tougher guidelines and de- Samantha Mehlinger is in its prime earning and spending years. However, leaders creased income levels is not conducive to bringing the STAFF WRITER in the housing industry are concerned that the student loan Millennial generation into the housing market. debt carried by many Millennials has become a roadblock Numerous studies also point to a different generational Sean Belk to home ownership. mindset regarding homeownership, investments and living CONTRIBUTING WRITERS According to a new Pew Research Institute study, more than arrangements when it comes to Millennials. The Pew study Gerrie Schipske 36% of this age group are neither renting nor buying homes. notes that more than half of Millennials are in a “non-tradi- Instead, they are opting to live with their parents. tional” living arrangement as adults, meaning they may be liv- COPY EDITOR Over the past decade, the Great Recession effected many ing with friends, co-workers, parents or even grandparents. Kellie O’Reilly changes in our economy and society, as people lost their Currently, the older generations (including Baby Boomers) homes and generations of families moved in together to save are still buying things (including homes) and – in some statis- money. Yet most observers are at least a little surprised to see tical analyses – are fueling more of the economy than younger The Long Beach Business Journal is a pub- such a high rate of adult children living with their parents. In generations. Still, a report like the one published by Pew Re- lication of South Coast Publishing, Inc., in- fact, this is the “. . . first time in more than 130 years, adults search should cause alarm. It shows a dangerous trend, not corporated in the State of California in July ages 18 to 34 were slightly more likely to be living in their only for home buying but for all the industries that it supports, 1985. It is published every other Tuesday parents’ home than they were to be living with a spouse or such as home goods, construction, etc. (except between Christmas and mid-Jan- partner in their own household,” according to the Pew report. It won’t be long until the Millennials will take the place of the uary) – 25 copies annually. The Business Recent statistics indicate that someone is buying homes – older demographic when it comes to really fueling the economy. Journal premiered March 1987 as the Long purchases in April increased by 16.6% over March (the largest The question is will they be ready? Beach Airport Business Journal. Repro- one-month increase in more than eight years). And 160,000 (Terry Ross, the broker-owner of TR Properties, will answer duction in whole or in part without writ- new private sector jobs were reportedly created in April. The any questions about today’s real estate market. E-mail questions ten permission is strictly prohibited real estate industry (and many others) have touted the Millen- to Realty Views at [email protected] or call 949/457-4922.) unless otherwise stated. Opinions ex- publication is putting a stake in the champion community and societal ad- pressed by perspective writers and guest ground,” explains BoardSource Presi- vancement without having to step into columnists are their views and not neces- THIRD SECToR REpoRT dent and CEO Anne Wallestad. “We are the quagmire of partisan politics. sarily those of the Long Beach Business saying that advocacy is too important to Confusing advocacy with lobbying Journal. Send press releases to the ad- Stand For Your the success of our missions to be consid- has been an age-old excuse and scape- dress shown here: ered something ‘extra’ or ‘nice to do.’ It’s goat for boards to sweep their advocacy Mission: Nonprofit absolutely essential to the work of our responsibilities under the table. Pound- Office Boards And Advocacy organizations and to our ability to fulfill ing podiums, leading town halls, propos- South Coast Publishing, Inc. our missions and serve our communities. ing private-sector initiatives, and 2599 E. 28th Street, Suite 212 (Continued From Page 1) “If we care enough to sit on a board, speaking out for citizen involvement, as then we must care enough to stand up for Signal Hill, CA 90755 ble display of commu- opposed to government intervention, to nity leadership as a our missions. It’s not one more thing. In advance healthy, safe and flourishing Ph: 562/988-1222 • Fx: 562/988-1239 spectator sport and some circumstances, it’s the one thing communities is a far cry from calling for www:lbbizjournal.com needless “rah rah” that will really make a difference,” she legislative action. concluded. The starting place to heed the advo- among their fiduciary Advertising and Editorial Deadlines responsibilities. Non- Community forums, op-ed writing, cacy responsibility is for boards and profit boardrooms that white papers, rallies and active speakers boardmembers to understand the actions Wednesday prior to publication date. By jeFFrey were once campaign bureaus are some of the tools of advo- their predecessors took to get their or- Note: Press releases should be faxed or Wilcox headquarters for ending cacy which have stirred passion, public ganizations off the ground. An advocacy mailed. No follow up calls, please. For a dialogue, financial contributions, relent- agenda mobilizing those efforts in a con- child abuse, guaranteeing equal rights, copy of the 2016 advertising and editorial ending poverty, cleaning up the environ- less volunteers and tireless employees temporary way, so the organization gives ment and celebrating art are losing their across generations. Most any board voice to its mission, acts as a community calendar, please fax request to 562/988- velocities. It seems as though board would be hard-pressed to look at its his- campaign headquarters for a commonly- 1239. Include your name, company and meetings and boardmembers are getting tory and not see these activities were held value and cause, speaks as a subject address and a copy will be sent to you. stuck in the mire of organizational mun- central to their formative years. expert whenever possible and is viewed Distribution: Minimum 22,000. dane, and the result is mediocrity. To reinforce the importance of a board- as a “go to” resource. This is a serious matter. So much so member’s responsibility to advocate, There’s truth in “what goes around that BoardSource, the nation’s repository BoardSource has launched a national ini- comes around.” The wake-up call is that Regular Office Hours and think tank for nonprofit boards of tiative called the “Stand for Your Mission” history has already proven that advocat- Monday-Friday 8:30 a.m.-5:30 p.m. directors, rewrote its “Ten Responsibili- campaign. (www.standforyourmission.org) ing boards get things done for commu- ties of a Nonprofit Board” last year to The campaign provides tools and resources nities. Abdicating that board obligation Business Journal Subscriptions emphasize mission advocacy. This re- for boards to set advocacy expectations doesn’t. casting of a definitive set of statements amongst its members. (Jeffrey R. Wilcox, CFRE, is president Standard Bulk Rate: $30.00 about the duties of a nonprofit board- Organizers of the campaign are clear and chief executive officer of The Third (add $2 if paid by credit card) member would be our sector’s equivalent that the estimated 20 million boardmem- Sector Company Inc. Join in on the con- 1st Class: $70.00 to the Second Vatican Council. bers who devote their lives, their money versation about this article at the Long (add $3 if paid by credit card) “Expanding the expectations for and their time to nonprofit causes are an Beach Business Journal website www.lb- (25 issues – 1 year) boards around advocacy in this seminal underutilized force of citizens who must bizjournal.com.) 1_LBBJ_June7_2016_LBBJ 6/4/16 6:49 PM Page 32