Half-A-Day's Pay, but a Big Change for the Children

Financial Daily from THE HINDU group of publications Wednesday, Sep 29, 2004

Home Industry & Economy - Social Welfare Stories in this Section News Update Consumer durables becoming dearer this festive News season Half-a-day's pay, but a big change for the Front Page We may not meet 10th Plan Corporate children targets, says Pranab Markets Info-Tech Anjali Prayag Kerala records tardy growth Marketing in revenue receipts: Study Money & Banking Bangalore , Sept. 28 Agri-Biz & Govt to once again dip into Commodities PSU reserves to cover Industry & IN its one year of existence, the Bangalore-based Parikrma revenue shortfall Economy Humanity Foundation has impacted three groups (if not more) Logistics of people at different levels: About 500 school dropouts, Govt plans to save Rs 3,000 Government cr through austerity Opinion employees of 20 corporates and the team at Parikrma itself. measures Variety Corporate The 500 children are now in school and learning interesting Effluent trigger ruled out in Results things about Japan and Korea, speaking almost flawless English Thiruvananthapuram beach Columns Index and are eating healthy nutritious food. All this has been Kamal Nath to attend Archives possible thanks to half-a-day's salary contributed by the bilateral meetings during corporate citizens of the city. Says Mr Vivek Raju, Head, Europe tour Features Marketing, Parikrma Foundation, "This is CSR (corporate social EU regulation on trade Investment World responsibility) with a different approach." preference likely in Oct eWorld Catalyst The Parikrma team realised that in India, it is difficult to appeal Non-oil trade with UAE touches $7.14 b Mentor to guilt and most people were not moved by poverty because it Life has become a "part of our lives." Apollo launches Canvas telemedicine link with Pak Praxis Urban Pulse So the team decided to appeal to the executives differently: Unease in Gulf, Nigeria Brand Quest That they have the power to change someone's life by a small makes oil, financial markets contribution: a half-a-day's salary. jittery Stocks "We need about Rs 15,000 per year to take care of a child's Shell Hazira opposed to Quotes LNG imports under f.o.b. SE Diary needs covering health, education, nutrition and community Scoreboard development. And all they need to do is give up half a day's Scarce commodity Open-End Mutual salary, i.e., about Rs 300." open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com Open-End Mutual salary, i.e., about Rs 300." Fund Regulator asks MSEB, State In fact anybody who is part of the `Change your world in half- Govt to settle dues Cross Currency a-day' becomes a Parikrma stakeholder. NTPC hopes to finish TN Rates project study by Dec Parikrma currently has three schools in Bangalore with students studying from kindergarten to Standard 6. And all three Price bids for Bidadi to open next month Shipping schools follow the ICSE curriculum, says Mr Raju. CM to open Kerala Travel Ports Talking about the entire process of change that they are trying Mart at Kochi to bring about in Bangalore's slum children, Ms Shukla Bose, AP panel to monitor talks Archives Founder and CEO of Parikrma, says, `We begin with teaching with Naxalites them life skills: how to eat, dress, talk, etc. Then the literary Yesterday education begins." Zee Tele gets nod to launch Datewise sports channel Resources This model has enabled Parikrma teachers in engaging children Zee has not met eligibility at school, rather than coercing them into attending classes. criteria: ESPN-Star

Ms Bose feels these children need to compete on equal terms `Thai trade pact no threat to CTV sector' with other children and they also need to be change agents in Search their own community. In fact, some fathers of these children `Withdraw special excise are going through the de-addiction programme initiated by duty on soft drinks' Parikrma. AP Govt moves to revive Group Sites handloom sector The foundation takes care of the child's nutrition by providing The Hindu three meals everyday. It also ensures that the child is `Mining hits women hard' Business Line administered all the necessary immunisation. Sportstar Telugu film industry to set up Frontline monitoring cells to curb The Hindu Talking about Parikrma's marketing experience, Ms Bose says piracy eBooks she is overwhelmed by the response she has been getting from `Popcorn' team arrives The Hindu young Bangaloreans, while the lukewarm response by some Images older citizens and some large companies has been an `eye- Post offices give swanky opener.' banks a run for their money Half-a-day's pay, but a big "I only think these companies and executives ought to give change for the children back something to the city that they are thriving in," she feels. Rate slab fixed for SGSY More Stories on : Social Welfare | Children & Parenting | Karnataka loans

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